React Native Apps and Cross Platform Software Development

Every business wants to grow, for that they need a robust information and data structure which can be used by their employees and customers. Businesses need to ensure user satisfaction by offering them a great digital ecosystem which enhances the digital user experience. Businesses use various software and applications to improve their processes, operational efficiency and to drive productivity and performance. That is not all, businesses always have several challenges, the tough competition, the ever increasing customer demands, the low performing teams and employees, and what not. When it comes to custom software development, businesses chose the solution which matches their technical requirements and also fits in their budgetary limitations. Businesses in Dubai, Sharjah, Abu Dhabi and other parts of UAE are well-aware of the impact of digital tools, software and mobile apps. However, most often businesses do not realize that they don’t need to acquire different applications for different platforms (which is very expensive), in fact they can have a completely customized software using the technique of cross-platform software development, which is most cost-effective way of launching your software or app to multiple platforms.

React Native Apps and Cross Platform Software Development
React Native Apps and Cross Platform Software Development

What is React Native?

The React Native is a JavaScript based framework and library to develop the frontend UI for software and applications. It is an open-source platform, which means it is free to use and it is developed by Meta, formally known as Facebook. The reason why it is so popular is that it enable developers to utilize native capabilities of the platform and develop cross-platform software applications while utilizing only React framework. This simplifies the software development process and enable developers to develop excellent applications for multiple platforms with very less time and efforts. Furthermore the software developers can easily utilize their JavaScript skills to work on React Native framework which minuses the learning curve. The React JS and React Native often confused with one another, however, both are different. The React JS is majorly used for developing websites and web-apps however, the React Native is a cross-platform software development framework which is built on top of React JS and it allow developers to develop applications for Android, iOS, MAC OS, Windows and a few other platforms. Furthermore the React Native can also be utilized for both frontend and backend development which make it superior from other counterparts.

See Also: Customer Software Development: Why React JS is The Future of Frontend Development

What is React Native?
What is React Native?

What is Cross-Platform App Development?

The cross-platform app development is simply a method of providing your software, mobile application or web-apps to a diverse range of audience who are using multiple different platforms. This means all users from different platform would be needing same user experience, features, UI, etc. The biggest challenge of cross-platform software development is that a business would be needing multiple different teams to work on different platforms. Here are some cross-platform development tools:

Popular cross-platform development tools:

  1. JavaScript: For website and web-app development
  2. Kotlin: For Android app development
  3. Swift: For Apple iOS app development
  4. .NET: For Windows software and tools development

If you want to make your software and app available for all above platforms, then you will be needing at least 4 different teams to work on your single app/software. This could be very expensive, moreover it is difficult to manage multiple teams working on a same software or app. Furthermore each platform team will have different costing mechanisms, hence it would be difficult to meet release date. Later on, when you will be needing any maintenance, update or upgrade, your efforts and expensive would be multiplied to the number of platforms you are working at. That is where the React Native comes to play, it allow businesses to hire a single team and make cross-platform software development seamless and very cost-effective. The maintenance/updates are also easier and very less expensive.

Lear More: What Is Cross-Platform App Development?

What is Cross-Platform App Development?
What is Cross-Platform App Development?

What are the Benefits of Using React Native Apps for Cross Platform Development?

The React Native is rapidly growing on Stack Overflow and GitHub. It is widely adopted by businesses and organizations not only in UAE but all across the world. This also means that a developer can easily find community support and a huge number of ready-made plugins and scripts all over the internet which help developer speeding up the cross-platform software development projects. Here are some key benefits of using React Native apps and cross-platform software development for your business:

Quicker Development Process

Since you don’t require to have different teams working on your software for different platforms and only a single team can do that, the development cycle becomes shorter which also enables you to launch your apps quickly. Furthermore the React Native offers several features which help the programmers and developers to quickly develop their applications, and also it enables quick debugging and testing which makes development process much quicker than any other available framework. Moreover the code is also useable at several platforms which make development fast, it also reduce efforts to write code for multiple platforms and making changes to it. That is why the react native can effectively reduce the time and efforts of developing cross platform software.

See Also: How to Choose the Right Software Development Vendor for Your Business

React Native: Quicker Development Process
React Native: Quicker Development Process

Reduce the Cost of Cross Platform Software Development

The react native can greatly reduce the cost of your cross platform software development projects. Thanks to its ability to provide a reusable and compatible code for multiple platforms and reducing the efforts the time required to develop such mobile apps, web-apps and software has become very low. This also help reducing the cost. As less time and efforts are needed to develop a cross platform software, the cost is also low and since only one technology stack is required for the entire team, it is easier to find the skilled teams or vendors who can develop such software, apps and tools. Here in Dubai and all around the UAE the software development agencies, such as RSI Concepts and many others are offering highly cost-efficient software development services, which also impact the cost of your software development and help business get a highly cost-effective solution.

React Native: Reduce the Cost of Cross Platform Software Development
React Native: Reduce the Cost of Cross Platform Software Development

Support Multiple Platforms

There is a common impression among businesses and non-coders, that the react native is only meant to be used for Android and iOS app development. However, that is not true at all. The react native is a very useful platform with a wider range of compatibility. Businesses can develop applications and software which can be offered on Android, iOS, Windows, MAC OS, Websites and a few more. There is a huge online community support for the React Native platform and above all it is rapidly evolving and growing adding support for newer platforms and technologies. This means businesses and developers both can expect a sharp rise in compatibility and efficacy of the react native and its expansion to various other platforms. That is what makes react native much more superior than other such frameworks.

See Also: The Key Elements of Efficient Software Development Project Management

React Native: Support Multiple Platforms
React Native: Support Multiple Platforms

Native-like Experience and Performance

When it comes to platforms like react native, the biggest concern of the businesses is experience and performance. That was also true, but a few years back, not now. Now a days, there are so many advancements made to the react native core, and furthermore the Meta (Formally known as Facebook) has introduced a new JavaScript engine, Hermes, which enables static optimization and help reducing the app size. Furthermore the React Native can also render components to the GPU which is achieved by eliminating the gap between the JavaScript and the native components and results in high-performing apps. This enables developers to offer a native-like experience and performance by simply using react native and its advanced components.

See Also: Guide to Custom Software Development

React Native: Native-like Experience and Performance
React Native: Native-like Experience and Performance

Quick Debugging and Changes

One of the biggest advantage of the React Native is its features like hot-reloading, live-reloading and fast refresh. When making changes to the application’s source code or debugging it the developers will have to recompile the application, however, with the react native this isn’t require anymore. It means that the developers can see their changes immediately, almost in real-time without the need to recompile the entire application, which is a time consuming tasks. That is why the developers prefer to use react native, as it helps them make changes and refine their work without any extra effort or repeated tasks. Furthermore the new features of the react native framework are extremely useful in debugging typos, syntax and other common errors in the code, which makes it more productive and ideal framework for the agile development teams.

See Also: Common Mistakes to Avoid in Custom Software Development Projects

React Native: Quick Debugging and Changes
React Native: Quick Debugging and Changes

What are the Drawbacks of Using React Native for Cross Platform Software Development?

The React Native is one of the best framework available to this day for cross platform software and apps development. However, same like other technologies, it also has some drawbacks, although these drawbacks usually won’t impact a business, but in certain and very few number of scenarios these drawbacks could become problematic. Here are some drawbacks of using React Native for cross platform apps and software development:

  • Unlike native technologies such as Kotlin or Swift the React Native is based on JavaScript which is a dynamically-typed programming language. This requires developers to follow certain standards and rules in order to avoid bugs form the apps.
  • There are certain native modules which are not available in React Native, especially those are related to interacting with device’s hardware, hence when dealing with such functionalities the developers must have to insert native codes, which could also affect behavior and appearance.
  • When using a framework like react native for cross platform software development, the developers can never achieve the level of performance and integration which can be achieved using the native codes and APIs.
  • The operating systems of different platforms keep updating very frequently. However, the react native or any other cross platform app development framework is slow on adopting to new changes and introducing new features which are instantly available for the native apps.

See Also: Step-by-step Guide to Develop Custom Enterprise Software

There is a clear difference between the native app development and cross platform software development. However, frameworks like React Native are rapidly bridging the gap between these two. The modern versions of react native have already minimized a lot of problems, which makes it ideal for more than 90% of the businesses, there are only a certain sectors or businesses who still need to build native apps because they need sophisticated features and intensive hardware integration with their apps. Otherwise the react native is best for cross platform software development.

What are the Drawbacks of Using React Native for Cross Platform Software Development?
What are the Drawbacks of Using React Native for Cross Platform Software Development?

Conclusion

When it comes to mobile app development or customized software tools, the first thing businesses should consider is their needs. Both react native and the native app development has its own advantages and drawbacks. However, cross platform software development can significantly reduce your cost, efforts and time of development which is why most businesses are preferring it. The react native is also preferred choice of software developers as it is convenient, easy to use, debug, and it offers a variety of features which enable them to add advanced features to their mobile apps, and software tools. Furthermore the react native offers almost native like performance and experience. The developers can reuse the code, they can easily debug it and update it, and the overall efforts and development time can be greatly reduced. The react native framework is rapidly gaining popularity all around the world, the Meta is also introducing new features to make it better and the community support is also growing. All these are signs of a very bright future for React Native and cross platform software development. In this blog we tried to cover everything important about React Native and cross platform software development. This blog will give you a better understanding of cross platform and native apps. If you want to learn more or if you want our help to develop a native or cross platform app, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and someone will get in touch with you soon.

See Also: How to Develop a Custom Software in Dubai?

 

Increase Customer Engagements to Boost Sales

The markets are rapidly changing and we are entering into a highly customer-centric world. Similarly in Dubai and all around the UAE businesses have transitioned from sales or business oriented to customer-oriented business models. This orientation was inevitable, as the market is changing, the customer demands are increasing and here in UAE the customers are more aware and powerful. The UAE is a financial hub for the region, there are many businesses who are operating in UAE there are countless multination enterprises who are not only managing UAE operations but the entire middle-east and Africa operations from UAE. This is what makes the market more competitive and this is also the reason the customers are so strong as they have a lot many choices available to them all the time, if you failed to please them they can find hundreds of other vendors or service provider who will offer them what they want. This is what makes customer engagement, customer experience, communication and customer satisfaction the most important factors of a modern day success strategy.

Increase Customer Engagements to Boost Sales

Businesses usually focus on improving their customer service centers, their internal and external processes and emphasize on their products/services. However, the customer engagement is mostly overlooked which is due to the lack of awareness about it. The customer engagement is a very strong factor in converting prospects into customers and retaining them. The customer engagement have huge impact on sales and customer retention. Every business knows that the sale is just one part, the second part is to retain your customers, make them loyal and have repeated business. Many businesses in Dubai and all around the UAE have significantly boost their sales by adopting modern customer engagement practices. According to several studies businesses increased customer engagement can witness an increase of up to 85% in direct sales, furthermore it also help increasing upselling and cross-sell incomes. In this blog we will discuss what customer engagement is and how businesses can increase their customer engagement which will result in significant boost in their sales and conversions.

Increase Customer Engagements to Boost Sales

What is Customer Engagement and Why it is so Important?

Traditionally the term customer engagement means the relationship between the customers and a business. However, the more modernized definition of customer engagement includes the entire customer lifecycle form acquiring customer to onboarding, providing them services, nurturing your relationship with them, gathering their feedback, gaining their trust, ensuring their happiness and converting them into loyal customers. So the customer engagement means the complete process of communication, customer interaction and experience, customer loyalty and customer retention, etc. The customer engagement plays an important role in generating revenue, retaining customers and customer loyalty. These factors form the foundation of success and enable businesses to achieve for their long-term goals and objectives. Well-established businesses in Dubai and all around the UAE use customer engagement metrics as high-value indicators of their business development, sales and profitability, and the overall success. This is what makes customer engagement so important.

What is Customer Engagement and Why it is so Important?

What is Customer Engagement Strategy?

The customer engagement strategy can be narrow down to two important factors, the customer needs and their interests. The customer engagement is often confused with customer satisfaction and customer experience, although these three are inter-connected and inter-dependent however, they all are distinct phenomenon and should be treated separately. The customer engagement strategy is basically how the customers will interact with your business and brand and the core objectives of customer engagement strategy is to offer value to the customers, solve their problems, address their concerns, and encourage them to interact with your business more. The customer experience is how the customer perceive your brand based on their interaction and the customer satisfaction is how happy or unhappy they are with that experience or interaction. That is why the customer engagement strategy have profound impact on customer experience and customer satisfaction as well which makes it a crucial component of your overall business strategy. The customer engagement strategy is also formed like any other strategy you need to consider key factors and then set goals, make a plan, assign resources and take appropriate actions to achieve those strategic goals and objectives.

What is Customer Engagement Strategy?

How to Build a Successful Customer Engagement Strategy to Boost Sales?

The customer engagement strategy is not as that complicated as it may sound. It is a simple process which starts with a little bit of research and need basic expertise to form a plan of action. Here are the key steps to consider while setting up your next customer engagement strategy:

  1. Start with research work, discuss with stakeholders, analyze business intelligence& feedback data
  2. Identify and segment your ideal customer groups, this is crucial as your top-priority customer group will be your high-value target audience and will dictate the course of the rest of the path
  3. Build a brand voice and create valuable content that aligns with your targeted audience groups
  4. Enhance customer interaction and offer them personalized experience
  5. Streamline your customer engagement process by utilizing specialized tools such as CRM
  6. Build a loyalty program that offers value and exclusive offers for loyal customers
  7. Integrate and align customer feedback management process with customer engagement strategy
  8. Leverage the potential of social media, modern digital channels and other technologies
  9. Implement customer success center technologies and self-service solutions
  10. Evaluate the success of your customer engagement strategy after a pre-set time and make improvements to boost the impact and outcome for the next cycle

Setting up customer engagement strategy is very important it will help you increase the success rate and it will provide your teams a guideline to follow which is also very helpful for improving the performance. While setting up a customer engagement strategy it is also important to define the success metrics and monitor them throughout the process. Usually business revise their customer engagement strategies after an year or so but in such a dynamic and fast-paced markets like UAE it is important to evaluate your strategy twice an year or quarterly.

How to Build a Successful Customer Engagement Strategy to Boost Sales?

Key Customer Engagement Strategies to Increase Customer Engagements and Boost Sales?

Now that we have already discussed what customer engagement is, why it is so important, what customer engagement strategy is and how to set up a successful customer engagement strategy, let us discuss the market proven and most commonly used customer engagement strategies to increase your customer engagements which will definitely help you boosting your sales and conversions.

Utilize Multiple Channels to Increase Customer Engagements and Boost Sales

The customer engagement heavily rely on frequent communication. Today we have multiple communication channels. Especially with the rise of mobile phones, social media platforms and online platforms it is extremely important that your reach out to your customers in a way which is most convenient for them. Here in Dubai and all around the UAE the internet penetration is 99%, which is far more than any other nation in the region. And the same is true for the smartphone usage as well. This means that people have access to internet and they also use smartphone. In fact the smartphones usage has significantly increased all around the world. In fact the smartphone usage has exceed the regular laptop and desktop computers. Here in UAE people on an average spend almost 8 to 9 hours daily on the internet for work and personal needs. Out of that time 3 to 4 hours are only for social media and communication. Which makes digital communication far more significant than ever before. That is why identifying the popular social media and digital platforms that are used by your target audience is crucial and you should have a strong presence on all those channels and platforms.

Utilize Multiple Channels to Increase Customer Engagements and Boost Sales

Each social media channel is slightly different from the other. This means each social media users’ demographics could be different too. For example, the Snapchat is more popular among youngsters and Gen Z the LinkedIn is more popular among professionals and so on. You have to identify which social media or digital communication channel is more popular among your targeted audience and then focus on them to maximize the customer engagement. When you reach out to your customers through their preferred medium they feel more connected with your brand. Integrating multiple channels in your communication and marketing process is a great customer engagement strategy. It not only help you streamline your communication but it is also very helpful in generating more leads and sales. If you keep reaching out to your customers through their most used platforms and channels they will never forget about your brand. This will also help you nurturing your relationship and establishing a strong bond between you and your customers.

Utilize Multiple Channels to Increase Customer Engagements and Boost Sales

Personalize Content and Experience will Increase Engagement and Boost Sales

Personalized content/communication and personalized customer experience are the two most important factors in customer engagement. When you personalize your content/communication and customer experience you treat every customer as an individual this is what have profound impact on every customer, whether they notice it or not but when you are treated as an individual your subconscious mind perceive a very positive image about the business or brand. It make them feel like you are talking to them or you have prepared your systems and processes to exclusively serve them, this sense of exclusivity is great for a satisfactory experience and it also help gaining customers’ loyalty. Furthermore the personalized communication help businesses build a persona or a personality which is much easier to interact and engage with. The brand persona can also help businesses gain a great competitive advantage and help them build a unique brand identity. The existing customer data can be a great source of information to utilize in building personalize experience and content/communication. Personalized customer experience and content is great way to increase customer engagements and boost sales.

Personalize Content and Experience will Increase Engagement and Boost Sales

Offering Self-Service Solutions can Increase Engagements and Boost Sales

Several worldwide studies and market analysts have suggested that almost 70% of the customers try to solve a problem by themselves before contacting the service rep or support team. It is important to understand that a majority of people who will be coming to your business would not be seeking specifically your product or service but in fact they are seeking a solution to their problem. Whether you are a B2B or B2C business your customers will be seeking a product or service that can offer them a solution to the problem they are facing. Similarly when the customers need to contact a business they first try to solve the problem by themselves rather going through the process of filing a complaint, claiming warrantee anything like that. That is why the self-service solutions have gained huge momentum over the last decade. Whether it is your corporate website providing useful information, your blogs offering guides and tutorials, your FAQs or user manuals, social e media pages, self-service kiosks, customer portals or anything, the customers will appreciate utilizing a self-service channel to solve their problem. This will significantly increase their engagements and help you gaining more sales and conversions.

Offering Self-Service Solutions can Increase Engagements and Boost Sales

Attractive Loyalty Programs Increase Customer Engagements and Boost Sales

The loyalty programs are a great gifts which keep on giving back to your customers. It is not just to please them and make them come again and again and do repeated business but it is to give them value, importance and establish a bond between the business and the customers. The loyalty programs are a great tool to inspire the prospects who haven’t yet done any business with your brand. The loyalty programs build credibility and trust among the customers which also attract more customers. The loyalty program also indicates that you value each interaction with your customers and they will always get a small little treat whenever they will do business with you. The loyalty programs can be designed as per your best interests, for example the point base loyalty program is the most common in Dubai and all around the UAE however, you can also offer benefits on other important things such as leaving appositive feedback online or in Google will give your customers a discount voucher, you can issue your customers loyalty coupons which they can share with others to support increase your referrals, etc. No matter what you offer to your customers or how you offer to them having a loyalty program is always helpful in increasing customer engagement and boosting your sales.

Attractive Loyalty Programs Increase Customer Engagements and Boost Sales

Implementing Closed-Loop Customer Feedback Increase Engagements and Boost Sales

Every business knows the importance of the customer feedback. Businesses in Dubai and all around the UAE are proactively collecting customer feedback and business intelligence data as this data is extremely vital for understanding customers, markets and your internal and external processes. The customer feedback data help businesses identify the areas of improvements and help them in the product development process. It also help businesses in aligning their products/services, processes, resources, and communication as per customers’ needs and interests. That is why gathering the customer feedback is so important. However, most of the businesses overlooked the fact that gathering customer feedback data, analyzing it and then taking action on it is just one part, the other most important part is to follow up with the customers and letting them know that their feedback was taken very seriously and appropriate actions were taken. Obviously the customer feedback has different kinds, sometimes it is just an NPS score, sometimes it is suggestions or complaints and sometimes you are surveying for product development. Whatever the case is a closed-loop feedback campaign is many time more engaging than an open-loop feedback campaign and it significantly increase customer engagement and help boosting the sales.

Implementing Closed-Loop Customer Feedback Increase Engagements and Boost Sales

Brand Awareness and Email Campaigns Increase Customer Engagements and Boost Sales

The brand awareness campaign is extremely important for any business. If your targeted audience group is not aware of what you are offering then how they would be able to buy it? That is why businesses regularly and more frequently launch brand awareness campaigns. Similarly the email is also a great communication and marketing tool. According to several studies all around the world the email which is among the earliest digital communication channel is still one of the most beneficial marketing channel for businesses with having the highest ROI rate comparing to any other digital marketing channel as of this day. On top of that the digital marketing have already dominated the marketing industry. As I mentioned earlier that the mobile phone usage and internet penetration in UAE is higher than any other country in the region and people tend to spend hours on the internet on daily bases for both work and personal needs. It means that the digital marketing have very high potential in Dubai and all around the world. Both the brand awareness and email can significantly boost the customer engagement and can produce great number of sales for a business. However, the important thing to understand is that both your social media ads, posts, videos, PPCs or emails should be used to remember your customers about your business and not to bother them. Businesses who failed to gain the full benefits of their digital brand awareness and email campaigns either overdo it or either doesn’t pay much attentions. A balanced brand awareness and email campaign can significantly increase customer engagement and boost your sales.

Brand Awareness and Email Campaigns Increase Customer Engagements and Boost Sales

Evaluate and Improve Customer Engagement Strategy

Businesses usually utilize multiple customer engagement strategies and use a blend of multiple strategies which suits fit to help them achieving their business goals. Obviously any strategic decision is driven by a goal and objective in mind. And for customer engagement the prime objective is growth, furthermore the goals of your customer engagement strategy are also influenced by your high-level organizational goals and objectives. Traditionally the customer engagement is used to boost sales by achieving several other goals such as improving your brand image and brand perception, increasing your customer retention and attaining higher customer loyalty. The customer loyalty and customer retention can be taken as the foundation for growth and progress. Without a loyal customer base a business can hardly operate. Think of a bucket and water analogy, your customers are the water in the bucket, and your goal is to full the bucket. If your bucket had a hole at the bottom you will never be able to fill it, unless you start pouring more water in it. As soon as you will stop pouring more water you will start losing the level in the bucket. If you don’t have loyal customers you will have to invest more in marketing, brand awareness, and brand image building campaigns which will squeeze your profitability. That is why it is important to evaluate your customer engagement campaign against the goals you set at the beginning. This can be done by collecting data and analyzing outcome, such as increase in sales, customer feedback, revenue and much more. This will help you identifying the loopholes in your campaign which you can rectify and make your campaign more effective over the time.

Evaluate and Improve Customer Engagement Strategy

Conclusion

Over the time the markets have become more customer-centric, now a days’ if a business failed to satisfy its customers they will immediately lose them to the competition. Especially in Dubai and all around the UAE where the markets are growing at a rapid speed, the competition is very high and increasing steadily and the customer demands are skyrocketed. A business who needs to survive and grow must have to obey the unspoken market rules. The customer is a king now, a business should be able to fulfill their needs, desires and expectations. This is when the customer engagement can be a great tool for a business, no matter what industry you operates in or whether you are a B2B or a B2C business, you should develop a highly customer-centric strategy in order to be able to survive and grow in the market. The customer engagement is often confused with customer satisfaction and customer experience which is why most of the businesses failed to invest adequate amount or time, resources and efforts in it. That is why in this blog we have discussed what customer engagement is, why it is important, how different and interconnected it is with other business strategies and how a business should develop its customer engagement strategy.

We have also listed a few highly popular and effective customer engagement strategies. If you want to learn more about customer engagement of if you have any query or if you want us to help you building and executing your customer engagement strategy, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Customize Performance Management System

Homepage Vs Landing Page: What’s the difference!

Homepage-Vs-Landing-Page

In today’s modern world the importance of internet world is reaching sky high. It plays an integral part of everyday life. Almost all the businesses depend on internet access to run their business in a smooth and hassle-free way. Having an own home page is something that every small and large business are focusing more on. By taking this as an advantage experts are coming up with digital marketing services where they are available to help you get more leads to your business.

The main aim of every business today is to grab the attention of customers towards their products and services. Online way of advertising the services is very quick in reaching millions of people. Though driving visitors and potential customers to our site is not that simple so taking help from best digital marketing agency is a right choice. Based on your business goals you can pick the best web design service to turn your simple web page to a most interesting one.

If you are looking for a company on web design Dubai then there are plenty of them available to help you. However, picking the best web design company Dubai is always important to avoid any inconveniences. Even though the service of web design in Dubai you choose is genuine yet they are helpless unless you are sure about what exactly you want in your website. So before choosing any services make sure to plan perfectly about your business page.

Not only home page but landing page is also equally important for any website. Most of the people are confused about landing page and homepage and in fact are in a wrong perception that both homepage and landing page are one and same. However, both these pages are different and very unique. Though homepage and landing page helps business to grow and drive closer to success yet uses different methods.

Main different between landing page and home page

As the name refers landing page is something that takes customers directly to the page that they are looking for. For example, if you are online business is all about cosmetics then when a customer is looking for a lipstick then it directly takes the customer to the lipstick page where she can get all the relevant information about. However, in a home page when a customer looks for lipstick then apart from showing results for lipstick it also provides information about other cosmetics available. This is the major difference between homepage and landing page.

Other major difference between landing page and homepage is that the landing page is action-oriented where it should have call-to-action to encourage viewers to convert. On the other hand best homepage design does not have any strong call-to-action because it is just used as a resource.

The main purpose of any company site is to provide relevant information and resource to the customers and homepage makes it all. However, the main target of a best landing page design is to give specific message and relevant content to its potential customers.

Pick the best design for both homepage and landing page

Just having a landing page is not enough rather one need to be very careful about its design. Best landing page design is the main key of grabbing customer’s attention towards your page. So, make sure to have the best landing page design which is possible only with the help of expert designers. Though it costs high yet is the best solution to make your page a unique one.

Many people who are well-aware of internet world try to create their own homepage. Though it is a good thought to create your own homepage yet in today’s competitive world it is not that simple to win the race. So, to give an impressive look to your homepage in online world make sure to take the help of an reputed company on web design Dubai and enjoy good traffic.

Checkout: Best Homepage Design ideas and Examples

Website ideas in Dubai for new companies

Website-ideas-in-Dubai-for-new-companies

There is no need to tell that websites today are essential for every type of business. Ranging from small coffee shops to large multinationals companies like Web Design Dubai, everybody has their website. If you are a startup, having a website is more crucial for you. A website will not only expand the reach of your business but also lets you use other forms of online marketing readily. Investing in tv ads and other expensive marketing channels is not often advised to startups, especially when you don’t have big investors standing beside you. A website is good to point to get started with marketing your business online. And you can’t ignore digital marketing from your business strategy in this digital era.

A website represents your business online. Thus having a good website is essential. But how do you make your website good or better than your competitors? This is what I am gonna tell you in this post. Here are some actionable website ideas for startups and best web design for a startup.

Be wary about your color scheme

You know why some of the websites convert more than others even if all of them offer the same services or goods.

Because some websites are designed with an aim to be more user-friendly and thus convert more. You can do the same by following some basic stipulations for a high converting website. The color scheme you use on your website has an impact on the user-friendliness of your website. When you use extra bright colors on your website, it may harm the eyes of some people especially older people, thus it is advised not to use very bright colors like lime on your website largely.

Some colors may help in making your website look more positive while others have a drastic effect on your user’s mood. This is why you should be careful when choosing your website’s color scheme. Web Design Dubai do the same.

Have a call to action buttons on your website

It is important to make your website user-friendly as there is no mean of traffic on your website if the visitors don’t convert.

A simple solution to boost conversions on your website is to have a CTA. CTA stands for the call to action buttons. You would have seen a lot of them on various websites.  Yes, the same buttons saying stuff like click here to know more, call us now, chat with us, visit us and a lot of things to get the customers in the funnel.

Prove the most reliability of your brand

People don’t trust new companies readily. Thus it is hard for startups to establish trust in their brand. A good way to show your company is reliable is to tell the visitors about the companies and clients you have worked with. You can do this by displaying your client company logos or testimonials. Consider all web design ideas for new businesses in implementing your site.

Add content and limit it

Yes, add content on your startup website and also to limit the amount of the content you have on your website.  It just means that add content where it’s necessary. Having some content on your website homepage is a must. A homepage just consisting of images does not look good. Our aim is to transfer information about our company from our website to our users. Thus some content on the home page is a kind of a must. But I have seen a lot of webmasters committing a mistake that is to fill their website homepage with tons of content. A lot of text on the home page does not look good so it’s better to avoid it. If you want to convey more information to your visitors do it by having a blog page.

SEO is the king

Last but not least. With a view that you are a startup, it’s not to conceal that SEO can do wonders for you. It’s an online marketing practice that requires no money. Unlike paid ads, you just need to optimize your website for search engines to get more traffic, which in turn will convert to customers. Thus it’s advised to have an SEO friendly website. The process of optimizing your website for search engines starts from vary building of the website with search engines in mind

Conclusion

There are a whole lot of things to consider while getting a website for your startup. But these were some crucial ones. we hope you liked the information provided. Best Web Designers in Dubai.  Share it with your friends who are thinking about getting a website for their startup.

Checkout: Web Design ideas for SME

 

4 Significance of Web Design Dubai, UAE

Updated January 12th, 2019

As the new businesses are registering on daily bases, there is a significant increase in overall trade which has a very positive effect on the health of the economy of the country. As per the stats gathered by the Dubai Statistics Center, in the third quarter of the year 2019 alone, 10,729 new licenses has been issued. That is just the Dubai, now think of the Abu Dhabi, Sharjah, Ras Al Khaimah and other emirates! There are thousands of new businesses that are starting up in the UAE each month. New businesses not only mean new opportunities but also means new competition for the existing businesses. Hence the importance of creating the first impression is crucial. Your web design is the gateway of your overall online brand identity. As the 2020 Expo is on our heads, we should be prepared for digital upgrades and especially our web designs if we want to stay ahead of our competitors. A study shows that about 70 – 80 percent of the people do online research before visiting any business or make a purchase decision. Which makes the web design most important part of your overall online marketing efforts.

Web design is how you would want your clients to see your official website. It is actually the process of creating your website. This includes the layout, font styles, graphics, and other visual imagery that will make your website catchy for the visitors and easy for use. Creating the best styles and putting appealing content gives your prospect customers first impression towards you and the services that you have. In Dubai, investing in the best company to give a high-end web design really matters.

Four-Significance-of-web-design-dubai

Web Design Dubai importance

If you build up a business whether for fashion, technology, and so on, of course, creating your own official website will always be part of your startup plan. Your online marketing presence is a big step towards reaching your clients. And so, creating a good Web Design Dubai helps them to locally and internationally, competitive amongst others. In this blog, we will talk about web design UAE and its importance in your business.

  • Creates the First Impression

Whether be it a flyer, the design of your shop, or the advertisement on your television, it all gives your viewers first impressions about your business. Same as your web design UAE. In a split of a second, your prospective clients would have their judgement. And who would want to left negative impressions towards their customers? That is why it is important to invest in good web design Dubai, be creative yet simple Web Design UAE. You should include fonts and typographic details into consideration. But remember not to overdo or else your client will leave your page and look for a more simple and easy to navigate the site.

  • Brand Uniformity

Since you already have your website design, it will be easy for you to introduce your brand and be consistent in showing what your brand is. In short, make your audience familiar with you and what you offer. It is very important for the customers to recognize you in all forms and aspect. So you must pay attention to the design of the website Dubai that you have. Remember, everything you put on your website represents your brand. Use the colours of your brand, if not, your official colour and the same style you have on the homepage for the succeeding pages. In this way, your customers will not be confused.

  • It Makes Your Business Trustworthy

Engaging with people or business online is sometimes scary especially with all the scams and frauds all around. Sometimes, it is the quality of your web design from which people base their judgement on whether to trust your site or not. If they see that your web design looks outdated or with poor quality, they will become hesitant to further review your site. However, if they see your site as something that looks very appealing and with a high-quality web design UAE then they would probably stay and continue navigating it. If customers enjoy and decided to stay on your site longer, it will bring improvement on your business leads.

  • Improves Search Engine Optimization – SEO

One of the things you should consider is how will you strategize your content in your web design. It is how and where you are going to place the most important information on your website. This will help you to let your customers see it effectively. Other than that, this information helps you to improve your SEO. When you include information on this part of the website it will be easier for the Search Engines to crawl into your site thus, improves your SEO visibility.

Checkout: 10 Web Design Trends of 2020 in Dubai

Typography and its Impact on Website UI – Web Design Dubai Trends

Web Design Dubai Trends Series

Are you a website designer on the verge of designing a website? Are you abreast with the latest web design trends? Are you in Dubai and embarking on web designing? Well this blog of ours has been written for you! Heard about typography? Yes? No? Okay, it does not matter what your answer is. By the end of this blog you will be better conversant with typography and its impact on your website’s UI!

Typography Is…

Typography is the art and science of arranging printed matter in a format which is readable. It is the way printed content and text appear on your screen. Continue reading “Typography and its Impact on Website UI – Web Design Dubai Trends”

Utm Tags and SEO Best Practices – SEO Dubai Trends

SEO Dubai Trends

This is yet another blog of our SEO Dubai Trends series with a focus on UTM tags. What are UTM tags?  How to use them? What are the best ways to adopt them? What role do they play in search engine optimization? We answer all these questions in this blog of ours!

Introduction to UTM tags and their role in SEO

UTM tags or UTM parameters are teeny weeny bits of text which can be added to your URL. Now why should you add them? Good question! As a person involved in search engine marketing you will adopting many algorithms to drive traffic into your site through multiple channels. How can you measure the effect of any particular channel on the traffic to your site? The answer is by using UTM tags which can be added to the URL. These UTM tags are unique and one tag can be used to denote one particular channel through which people access your site due to your SEO and marketing efforts. Continue reading “Utm Tags and SEO Best Practices – SEO Dubai Trends”

The Important Link between Interactive UX, Businesses, and Ajax

Web Design - User Experience and SEO Rankings

User Experience or UX is increasingly becoming paramount for businesses as it helps them connect with their audience in a better manner. An interactive UX forms the basis for better user interaction and hence better presence. This blog of ours throws light on the importance of a lively UX and also how AJAX can be intelligently leveraged to drive an interactive UX which will translate into better business operations.

Web Design Dubai Trends

Interactive Design: The founding bedrocks

One of the much ignored yet most important founding principles of an interactive UX is defining what the objective of creating the user interface is and who the target audience to be engaged are. Many organizations fail in defining a primary objective to their designer and hence the user interface designed does not immediately cater to their needs, requiring alterations. Once the objectives are clearly defined, it becomes easier to come up with an apt UX which engages with the user and keeps them on the site for longer.

See also: Typography and its Impact on Website UI – Web Design Dubai Trends Continue reading “The Important Link between Interactive UX, Businesses, and Ajax”

SEO Optimized Content for Your Users and Search Engines

How to Create an SEO Friendly Web Design

Our New SEO Dubai Trends Series!

We are launching a new SEO Dubai series of blogs is on SEO trends in Dubai, which will be featured periodically along with our other blogs.  This blog is the first of the series and talks about how SEO will help you in optimizing your content to satisfy your users and garner more footfalls by featuring high on search engine queries. Here are some easy ways in which you can optimize your content. While this content is valid for all regions across the globe, if you are in the region around Dubai, this article will definitely be of immense help for you!

How to write SEO Friendly Content for your Website?
How to write SEO Friendly Content for your Website?

See also: Web Design Dubai

Tip 1: Understand why people are searching for the particular content or information

You may be a business offering a service or a product. You may be a trader. It does not matter what business vertical you are in. The foremost step is to understand why people are searching for the particular information. Is it to compare prices? Is it to evaluate different companies? Understanding this is the first step towards using SEO to gain more online traction. Continue reading “SEO Optimized Content for Your Users and Search Engines”

User Experience in a Flat User Interface Design – Web Design Dubai Trends

Flat Web Design is a simplistic web design which eschews all frills and three dimensional effects

Flat User Interface design has revolutionized the web space. This blog of ours focuses on how the user experience has been catapulted by the advent of a flat user interface. Flat designs are also very trendy world wide and web design Dubai industry is also welcoming them in the year 2015.

 

Information Presentation

The nicest thing about a flat user interface is that the UI is simple and easy on the eye. Unlike older UIs which cluttered a page with too much information, in a flat user interface the information presented is less. This helps a user to read and understand better. It also enhances the user experience because the user is not overwhelmed with too much information.

See also: How to Create an SEO Friendly Web Design Continue reading “User Experience in a Flat User Interface Design – Web Design Dubai Trends”