How to use Blog for eCommerce Website to Increase Conversions

How to use Blog for eCommerce Website to Increase Conversions

Leverage Blogs for Conversion in eCommerce

The general misconception in the minds of many an eCommerce organization is that blogs do not add value or be used for product promotion for the site. This misconception is also held by any website and web design agency. However recent studies point otherwise. Websites in general and eCommerce portal in particular, have more to gain by having insightful blogs in their websites.

How to use Blog for eCommerce Website
How to use Blog for eCommerce Website to Increase Conversions

Content Marketing plays a vital role in boosting sales and garnering organic traffic into an eCommerce portal. In a good content marketing strategy, blogs are an important tool. This blog is focused on elucidating three methods through which blogs can be used to up the conversion rates in your eCommerce website. Continue reading “How to use Blog for eCommerce Website to Increase Conversions”

How to Design a Landing Page for Online Marketing Campaign – Basics

How to Design a Landing Page for Online Marketing Campaign

Three Ways To Use Landing Page Design To Propel Online Marketing Campaigns

You may be a business, marketing agency, web studio or an individual embarking on an online marketing campaign to promote your products or services. Wise move. Have you given thoughts to the design of your landing page? Do you know that your landing page design can have a significant impact on your online marketing campaigns? (Email Marketing or Paid Ads or Search Engine Optimization)

The landing page is the page on your website which is first viewed by the customer. The landing page is the first communication which happens between you and your client. Given that the objective of launching online marketing campaigns is to market your organization or brand, it is essential to pay a lot of attention to the web design of the landing page. A very usable and user friendly landing page design will gather more viewers and lead to more conversion.

See Also: Flat Web Design: A Glimpse on the Popular Trend!

A user friendly landing page design will gather more viewers
How to Use Landing Page Design to Propel Online Marketing Campaigns

Here are three ways on how you can use landing page design to catapult the efficacy of your online marketing campaigns: Continue reading “How to Design a Landing Page for Online Marketing Campaign – Basics”

How to Chose a Web Hosting

How to Chose a Web Hosting

So you have a domain for a website or a blog which needs to be hosted. What do you do? How do you go about choosing the web hosting service best suited for you? Keep these three important factors in mind!

Define Your Content and User Traffic

The first step to take is to evaluate the kind of content your website or blog is going to contain. Also it is good to take measure of the kind of traffic you expect. Of course, when the traffic increases you can opt for a web hosting which can handle it. However you have to start somewhere and it makes sense to take stock and have a rough idea to decide where to start from.

define-your-content-and-user-traffic
Define Your Content and User Traffic

See Also: How to Choose Your Domain Name

Continue reading “How to Chose a Web Hosting”