Importance of Digital Marketing in 2021

Importance of digital marketing in 2021 is even more than ever before in the UAE. Like Dubai, Abu Dhabi, Sharjah and other emirates are very densely populated communities and almost everyone has access to the internet. This leads to a completely different customer approach to make a purchase. Everyone these days tries to find something from the search no matter if you are searching for a restaurant near you, a gas station, nearest bank branch, clinic or hospital near you, government offices or anything, people tend to search for it online first.

Importance-of-Digital-Marketing

As online search is convenient and more accessible, so everyone is going for it. In that kind of ecosystem, the need to be available online is greater than ever before. This is the reason why digital marketing is so vital and important to grow in 2021. There is a common saying that “if your business is not on the internet then your business will be out of business.”

In this blog, we will try to establish a factual analysis of digital marketing and its benefits along with its comparison with conventional marketing.

What is Digital Marketing?

What-is-Digital-Marketing

Online marketing, internet marketing or most commonly known as digital marketing is a form of marketing in which we promote a business on various online platforms and mediums for business awareness and business development purposes. In short, digital marketing allows businesses to reach out to audiences in the online or internet domain. This is the simplest definition of digital marketing. Here are the three major classifications of digital marketing:

Content Marketing

The content is like the gold in the digital world, it never gets old, never get out of demand, it never loses its worth. No matter what kind of marketing campaign you are running, whether it is a brand awareness campaign, brand identity, new product launch, special offers, or anything, the content will decide the failure or success of the campaign. There is a thumb rule in the content which is “the content should be engaging/appealing and it should provide value/information at the same time.”

Social Media

Effective and active social media presence is very important for digital marketing. Without social media engagements, you may not achieve the desired results. The social media platform are very useful for brand awareness, lead generation, instant communication and customer engagements. Social media endorsements, shares, likes, etc are very useful in establishing the brand identity.

Search Engine Optimization (SEO) and Website

A well-designed website is the backbone of digital marketing, especially when you need online conversions. As the website can provide a deep insight into your business, your products/services and other relevant information which prospects seek before converting into a lead. Having an engaging and interactive website is important. If your website ranks higher in the search engine results, it could do wonders, which is why a proper search engine optimization is always recommended if you want maximum output from your digital marketing campaign.

Email Marketing

Although email marketing is a very old digital marketing tactic, still it is highly relevant and can generate amazing outcomes if done properly. The email marketing allows you to communicate one on one with your customers, you can generate personalized messages and share links, information and many more at a very low cost, and in fact, the email marketing is the cheapest marketing medium till date. Email marketing is still used by millions of businesses worldwide and is a very effective marketing tool.

Checkout: Building a Successful Email Marketing Funnel with Email Marketing System

Benefits of Digital Marketing

Benefits-of-Digital-Marketing

The impact of digital marketing in today’s world is far greater than conventional marketing. In fact, it has completely transformed the marketing industry. Especially in developed countries where most of the population has access to the internet, all kinds of businesses, from large multinational corporations to small local street businesses are benefitting from digital marketing. Here are some benefits of digital marketing:

1. Reach out to large audiences

Digital marketing has enabled businesses to reach out to vast audiences and unexplored markets without a hefty cost.

2. Precisely Target any Audience

Another remarkable feature of digital marketing is that it allows you to target precisely the audience you want, this also reduces the overall cost.

3. Cost-Effective

Digital marketing is the most cost-effective marketing method. As you already have control over the targeted audience and spending which makes it very cost-effective.

4. Excellent ROI Rate

The cost-effectiveness and the freedom to target specific markets or audience groups makes results in excellent return over investment (ROI) rates.

5. Real-time Analysis

The digital also allows marketers to get real-time statistical analysis and comprehensive reports to measure and scale the output of the campaign.

6. Instant Feedback and Response

The businesses can get instant feedback and response to their marketing campaign from digital marketing mediums.

7. Easy and Quick Setup

Digital marketing campaigns can set up instantly and you can initiate a marketing campaign within a few hours and start getting results.

8. Low Resource Consumption

As the setup is simple and easy, the campaign analysis and reports are all automated, so digital marketing campaign management requires very fewer resources.

These are some of the unquestionable benefits of digital marketing. Apart from that digital marketing is way too innovative and is rapidly evolving and improving as comparing to conventional marketing. All digital marketing platforms are simple and easy-to-use and are becoming more effective and more useful day by day. The future of digital marketing is very promising in the modern world.

Comparison of Digital Marketing and Conventional Marketing

Comparison-of-Digital-Marketing-and-Conventional-Marketing

The conventional marketing has its own merits and demerits, I am not saying that it is totally irrelevant now, but for specific objectives, this conventional or traditional marketing is way too less efficient than comparing to the digital marketing. Such as:

Targeted Audience

In conventional marketing, you can’t really target a specific audience, for example, if you are running an advert on TV or Radio then everyone who is tuned to the TV or Radio will get the ad. For example, you want to sell something to the healthcare sector, then there is no way you can make sure that your advert will reach out to all the healthcare businesses or their concerned personals. But in digital marketing, you can specifically target only the people working in the healthcare industry. This makes the campaign more effective and way too cost-efficient than conventional marketing.

The Advertisements

In traditional or conventional marketing if you are advertising on TV, Radio, Magazines, Newspaper or anything else, you have to pay for each word or each second your adverts last. Whereas in the case of digital marketing you can share links, bigger videos, images, much more on a fractional cost of what you have to pay for the conventional marketing mediums. Digital marketing allows you to share more information.

The Scope of the Marketing Campaign

The traditional or conventional marketing campaign is always limited to a certain group of subscribers, or even if you are sharing the leaflets or brochures, only a few handfuls of people will consider reading it. However, in the digital marketing, the response rate is way too higher, if you are reaching a large audience then people don’t mind on clicking on an irrelevant advert too, so if you are targeting properly you can achieve higher results.

Customer Engagements

The digital mediums provide a more easy and simple interaction with customers than conventional or traditional marketing. The customer engagements are way too higher for digital marketing. You can also communicate easily from the digital mediums, database management is also way too easy for digital marketing.

The Communication

The communication in traditional marketing is delayed and the communication in digital marketing is immediate. You can instantly communicate with your customers and they can instantly respond to your digital marketing campaign. The setup and launch of a digital marketing campaign can be done in a few hours, however, a traditional or conventional marketing campaign can take weeks or months to kick start.

Cost and Return over Investments

As conventional marketing is loosely targeted, requires longer initiation time period and the start-up cost of the traditional marketing campaign is very high so it tends to deliver a lesser return over investments (ROI) rates. But the digital marketing campaign requires less time, money and expertise to get it started and the results are completely measurable with precisely targeted audiences, so the output or the return over your investments (ROI) rates are way too higher than the traditional marketing.

Read also: Read this before starting Digital Marketing Campaign in Dubai

Conclusion

Digital marketing is way too better than traditional marketing. The digital marketing campaigns are easy to set up, cost-effective, measurable results, precisely targeted audience with a variety of different types of advertisements and marketing channels/mediums, which allow you to prepare specific adverts to target a specific audience to keep your cost under control. The world has to notice huge growth in digital marketing. In case if you want to survive in the future you must have to have the digital marketing campaigns. This will not only give you a competitive advantage but it will also ensure a steady stream of prospects/leads and sales through your marketing funnel.

Check this out: Queue Management System Problems and Solutions in Dubai, UAE

Two Best Practices to Adopt in Crawling and Indexing

How to Create an SEO Friendly Web Design

SEO Dubai Trends Series

Welcome to the next blog of our SEO Dubai Trend series where our focus is on keeping you abreast with the latest trends in search engine optimization. If you are from Dubai, then this is definitely of a lot of relevance to you because we have written keeping you in mind! If you are from elsewhere, do still read on. Our blog will give you a lot of inputs on two best practices which you can adopt while web designing or after the designing with regards to crawling and indexing.

two-best-practices-to-adopt-in-crawling-and-indexing-seo-dubai-trends
Welcome to the next blog of our SEO Dubai Trend series where our focus is on keeping you abreast with the latest trends in search engine optimization.

All of us know that crawlers are our friends who go through websites and pages in order to sift across the updated content and information, and help us by locating them and featuring them on the search engine page. Indexing is their way of making a relevant bibliography for us to get information from! So how do we make use of crawlers and indexers in a smart manner so as have the optimum search engine optimization for the page? Read on! Continue reading “Two Best Practices to Adopt in Crawling and Indexing”

SEO Optimized Content for Your Users and Search Engines

How to Create an SEO Friendly Web Design

Our New SEO Dubai Trends Series!

We are launching a new SEO Dubai series of blogs is on SEO trends in Dubai, which will be featured periodically along with our other blogs.  This blog is the first of the series and talks about how SEO will help you in optimizing your content to satisfy your users and garner more footfalls by featuring high on search engine queries. Here are some easy ways in which you can optimize your content. While this content is valid for all regions across the globe, if you are in the region around Dubai, this article will definitely be of immense help for you!

How to write SEO Friendly Content for your Website?
How to write SEO Friendly Content for your Website?

See also: Web Design Dubai

Tip 1: Understand why people are searching for the particular content or information

You may be a business offering a service or a product. You may be a trader. It does not matter what business vertical you are in. The foremost step is to understand why people are searching for the particular information. Is it to compare prices? Is it to evaluate different companies? Understanding this is the first step towards using SEO to gain more online traction. Continue reading “SEO Optimized Content for Your Users and Search Engines”

Local and Regional SEO for Small Businesses – An Overview

Local and Regional SEO for Small Businesses - An Overview

In today’s connected world, SEO is required even by small businesses to tap into markets specific to the location or region.  Internet Marketing has become an essential feature of every marketing strategy, irrespective of the size of the business. The focus of this blog is to provide an overview of the important role that Local and Regional SEO plays in the growth of Small Businesses.

Local and Regional Search Engine Optimization

As you may know, Search Engine Optimization is a method to generate online traffic without resorting to paid advertisements. Local or Regional SEO are pivoted around getting a high rank on global search engines like Google, Yahoo and Bing for searches specific to a location or region.  Local or Regional SEO are very useful for small businesses as they are very cost effective.

See Also: The Importance of Web Design and SEO on Internet Marketing

Local and Regional Search Engine Optimization
Local and Regional Search Engine Optimization

Continue reading “Local and Regional SEO for Small Businesses – An Overview”

Website Design and SEO

User-Friendly Navigation in Your Web Design

With SEO (search engine optimization) being a big consideration when designing a website. The designer has to make certain design sacrifices to accommodate SEO. As search engine optimization doesn’t always compliment web design. However, it’s all about striking a balance between the two. Some of these compromises are as follows.

Flash

Flash may be pretty and look cool but isn’t helpful in SEO. The content of Flash can’t be fully read by search engines so all the text in a Flash file won’t be read by the engines and this can cause problems because when a search engine spider enters the website it will see it as containing no text therefore not appearing relevant to any search queries. Search engines love text and the more you have on your website the better. Therefore, this is why Flash isn’t a good idea. However, if used sparingly Flash can be a good asset in your web design as long as you also include plenty of relevant text.

See Also: A Few Tips on How to Create an SEO Friendly Web Design

Image Links

An image link may also not be the best choice for search engines, although it’s still a link and will be taken into consideration as a valid link by the engines; from an SEO standpoint, you would be far better using a text link with proper optimized anchor text for the relevant keyphrase. A way around this can be supplying both a cool graphic as an image link and somewhere on the page a text link pointing to the same location. JavaScript drop down menus suffers from the same problems and the same solution should be applied.

See Also: Web Design and Its Role in Branding

If you’re looking for web design, I would say that this company is great as they have a vast experience in both web design and SEO, so know how to make them work together so you have a great looking web design that is also search engine friendly.

Text and Color

If you text color is similar to the color of the background color of the web page this can also cause problems as spammers used to use this technique to hide text. They would make the text the same color as the background so you couldn’t see it. However, the search engines would be able to and the spammer would stuff key phrases in the page to falsely increase its relevancy. However, the search engines have wised up to this and have advanced techniques to combat this. Font size should also be of a good size don’t use small font sizes as this can also be considered as spamming.

See Also: Responsive Web Design Tips to Keep Up With the Current Trends


Disclaimer: All graphics/images are copyright to their respective owner unless stated otherwise. If you are the owner or you want to remove any of the graphic/image from this page please contact us HERE.

Effective Web Design for SEO

Effective Website Design for SEO

Popular websites employ a combination of excellent web design and proven SEO principles. In this context, the first page of your web design is very important – it will either attract your visitors or repel them. Having good design with poor content or excellent content with loud and unattractive aesthetics will only push away potential customers. Use the following guidelines to create a web design that is effective as well as search engine friendly. Continue reading “Effective Web Design for SEO”

How To Come Up With A Good Web Design?

Web design is very important when you want to have a successful online business or a center for information. This is because this is the first thing that people come across when they visit the site to either make them stay or look for something better. One therefore has to take a lot of caution with this to come up with something that people will enjoy. The first thing you need to think about your web design is the content that will be displayed. Try and come up with something unique that people will like. Continue reading “How To Come Up With A Good Web Design?”

Web Design and SEO – Does it Really Matter?

How to Create an SEO Friendly Web Design

These days I have come upon a lot of web designs which might not have an aesthetically appealing look but still manage to draw enough traffic. So the most important question is whether ‘Design of Websites is all that important. From SEO view and Search Engine point of view, web design is not all that important. After all Google bots and spiders that crawl through your websites will not have any appreciation of the aesthetic elements of Web design. Continue reading “Web Design and SEO – Does it Really Matter?”

Web Design And SEO Can Pretty Much Go Hand In Hand

Effective Website Design for SEO

Web design and SEO have a very grave relationship and one needs to be acquainted with both to make his/ her web portal both eye catching for the web users and easy for the search engines to index and rank. The emergence of professional SEO marketers has made it possible for virtually any web portal to feature in the top searches on the major search engines. The best part is where you optimize your web portal without compromising on the attractiveness and web design of the specific web portal. Continue reading “Web Design And SEO Can Pretty Much Go Hand In Hand”