Website Development with leads management system

A website has become an integral part of every business in today’s world. They are important for visibility as customers can access a website from anywhere, at any time. A website will enable potential customers to avail your key services or get the information they need, which is an important step towards generating leads. Web development UAE is therefore essential for any business looking to obtain leads online.

Website-Development-with-leads-management-system

Having a website is only part of the process of generating leads. In order to track and nurture leads into a revenue-generating opportunity, you need to invest in a digital lead management system. Businesses consider lead management a crucial activity in their sales and marketing process. But many of them are not aware of how to do lead management that improves conversion. Web development UAE offers a fully functional system integrated into the website which will help to improve the overall effectiveness of your marketing and sales efforts.

What is lead management?

What-is-lead-management

It is a marketing and business process in which incoming leads (people visiting your website) are captured, analysed and nurtured so that they can be converted to new customers. In today’s tech-savvy world, it is important to have a proper lead and CRM system in place to convert people who are interested in your product or service into revenue-generating customers.

Let us take a look at how CRM and lead management is achieved during website development and some advantages of lead management software.

1. 360-degree view of lead life cycle

360-degree-view-of-lead-life-cycle

During website development UAE, if a CRM and lead management are integrated with the website, then you will be able to track leads right from day 1, as soon as the website is launched. This will avoid missing out on potential customers by enabling proper tracking and conversion of leads on the website.

2. Access to data becomes easier

Access-to-data-becomes-easier

It is impossible for a business to turn profitable without properly analysing customer data and tweaking the business strategy according to insights gained from this data. Easy access to customer data is part of how to do lead management that improves conversion because you will be able to visualize data from leads and streamline your sales path accordingly.

3. Marketing automation using website development Dubai

Marketing-automation-using-website-development-Dubai

A good web design and development company will implement a digital lead management system that can automate most of your marketing processes. It can help you set up and omnichannel marketing automation strategy to funnel new leads and increase the probability of conversions. Once you have converted leads into customers, automation will also help in retaining them by maintaining loyal relationships with your customers.

4. Dashboards and reports

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A lead management software implemented along with web development UAE will help you measure and analyse every aspect of your lead generation strategy. This can enable a business to identify weak areas and improve your sales process resulting in a higher ROI for your company.

5. Time and cost savings

Time-and-cost-savings

An automated lead and CRM system will eliminate redundancy, maximize resources and save your business a lot of time and money. With a good CRM and lead management implemented during website development, you don’t have to employ extra resources to capture leads or manage the sales funnel.

6. Centralized customer information

Centralized-customer-information

A big advantage of having an online lead system is that all information obtained through the website is stored in a database. This makes it easy to follow up on leads and convert them, or identify cold leads without having to crunch through hundreds of documents. You can also analyse and track key information about leads to improve conversion rate.

7. Optimum integration with website

Optimum-integration-with-website

If a web design and development company builds a lead management software into the website during the time of web development UAE, then it ensures seamless connectivity with other marketing tools and processes that have been implemented by the company. It will also make integrating fully-fledged CRMs into the website easier.

A platform is essential to convert people who visit your website into potential customers. During the process of web design Dubai, it is highly recommended to integrate a digital lead management system. This way, you can be assured of not missing out on any lead visiting your website. When integrated during web development UAE, it will make the journey of your website visitors from leads to happy customers a much easier one.

Check this out: 5 Changes in your Website that can generate more Business

Website Design and SEO

User-Friendly Navigation in Your Web Design

With SEO (search engine optimization) being a big consideration when designing a website. The designer has to make certain design sacrifices to accommodate SEO. As search engine optimization doesn’t always compliment web design. However, it’s all about striking a balance between the two. Some of these compromises are as follows.

Flash

Flash may be pretty and look cool but isn’t helpful in SEO. The content of Flash can’t be fully read by search engines so all the text in a Flash file won’t be read by the engines and this can cause problems because when a search engine spider enters the website it will see it as containing no text therefore not appearing relevant to any search queries. Search engines love text and the more you have on your website the better. Therefore, this is why Flash isn’t a good idea. However, if used sparingly Flash can be a good asset in your web design as long as you also include plenty of relevant text.

See Also: A Few Tips on How to Create an SEO Friendly Web Design

Image Links

An image link may also not be the best choice for search engines, although it’s still a link and will be taken into consideration as a valid link by the engines; from an SEO standpoint, you would be far better using a text link with proper optimized anchor text for the relevant keyphrase. A way around this can be supplying both a cool graphic as an image link and somewhere on the page a text link pointing to the same location. JavaScript drop down menus suffers from the same problems and the same solution should be applied.

See Also: Web Design and Its Role in Branding

If you’re looking for web design, I would say that this company is great as they have a vast experience in both web design and SEO, so know how to make them work together so you have a great looking web design that is also search engine friendly.

Text and Color

If you text color is similar to the color of the background color of the web page this can also cause problems as spammers used to use this technique to hide text. They would make the text the same color as the background so you couldn’t see it. However, the search engines would be able to and the spammer would stuff key phrases in the page to falsely increase its relevancy. However, the search engines have wised up to this and have advanced techniques to combat this. Font size should also be of a good size don’t use small font sizes as this can also be considered as spamming.

See Also: Responsive Web Design Tips to Keep Up With the Current Trends


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