Web Design is definitely important, no matter what kind of an enterprise it is. However web design plays an even more vital role in eCommerce Portals. Here are five reasons which throw light upon the importance of web design in an eCommerce Website.
Web Design for Finding the Product
People who visit an eCommerce portal are shoppers. They are looking for a certain product. Depending on the nature of your website, your website should intuitively showcase the product which a shopper wants to buy. On one hand you should do a research on what are the main products which are sought buy a buyer. On the other hand, a simple and clean web design will ensure that the relevant products are featured prominently so that a user can easily find them. Check out our web design and development section for professional advice.
Navigation for a Great Shopping Experience
The navigation of your website can easily make or break your relationship with the buyer. If navigating through your eCommerce site is difficult, users will stop buying from your site! The ease of navigation of your website directly impacts the process flow. A tedious process flow will stop potential customers from buying in your site. Hence, your web design has to incorporate a very user friendly navigation model which takes a buyer through all the essential steps for buying a product.
Easily Accessible Product Pages and Category Pages
Your eCommerce site should prominently highlight the products and categories. The Web Design should ensure that there is a hassle free access to product pages and the category pages of your eCommerce portal. Furthermore, the web design has to ensure that every product is featured nicely. All relevant information for the products and categories should be easily accessible by the user. Price information, shipping information, and product pictures have to also be added and rendered in a user friendly fashion.
See Also: Web Design and Its Role in Branding
Simple Payment and Clean Shopping Cart
Once a user purchases from your eCommerce site, they should be able to view their purchases in the shopping cart immediately. A good web design will facilitate an easy viewing of the shopping cart, and also make provisions for adding or dropping items from the shopping cart. Similarly payment details and processes have to be enabled to enrich the user experience. This can be rendered only through a user friendly web design and user centric web development.
The entire process flow should be swift and simple. The web design should incorporate a process flow which minimizes the number of clicks a user has to make to find and finish shopping. A swift flow for an eCommerce site can be built through an effective web design.
A smart web design will provide a great user experience for an eCommerce portal and is paramount for the success of the eCommerce platform!
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