How an effective web design can improve user experience hence your ranks in Google
User Experience is no longer restricted to businesses which are using a website to promote a product or to sell. The advent of Panda 4.0, Google’s latest addition to its ranking algorithm, has increased the significance of UX or User Experience. Google has started using user data to acknowledge websites which provide a great user experience by placing them on the top of a search. While provision of relevant and insightful information is definitely a must, it has now become essential to provide these in a user friendly manner as well. Otherwise the purpose is defeated, is it not?
See Also: How to Create an SEO Friendly Web Design
What is Google Panda 4.0?
Google Panda 4.0 is a modification incorporated by Google to its existing ranking algorithm. It has been done so in order to make sure websites with low quality are sifted and placed at the lower end of the Google ranking. Websites which provide in-depth and original information for a search get ranked higher. Google’s Panda 4.0 is a complex algorithm which considers ranking factors like the presence of relevant key words and originality of content and ideas to rank sites. If a website is deemed to provide solid, unduplicated information which makes a user feel secure about using the site, then the page gets ranked higher. Read More about Google Panda at Search Engine Land.
User Experience as a Ranking Factor in Google Panda 4.0
Google has realized that UX is one of the best ways to evaluate the worth of a site. Google Panda 4.0 measures user experience by using allied activities of user experience as ranking factors in the algorithm. Such allied activities include time spent by a user on viewing pages, content being shared over social media networks, watching of embedded videos, and content being downloaded.
Hence improving the User Experience will really pay you good rewards on Google rankings. Here are some tips which you can follow to have a better UX for your site.
- -Have a responsive design which helps a user view your site on any device
- -Incorporate Social Media buttons to enable ease of sharing
- -Have original content which gives the user what they are looking for
- -Provide information which prompts sharing over social media platforms
- -Facilitate ease of downloading
- -Present easy to fill web forms
- -Have engaging videos
- -Prompt your users to give their opinion
- -Take regular feedback on user experience and act on them
- -Connect effectively with your user
- -Make your web design SEO-Friendly
By giving your user a memorable user experience, you not only gain in business but also Google rankings. Focus on UX and you will definitely see a surge in all spheres of your business! Hire a trust worthy Web Design Dubai Firm to take care of your web design and online branding.
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