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How to use Google My Business to get more customers

Google-My-Business-to-get-more-customers

If you want to leverage your business online, Google My Business (GMB) is one of the best tools you can rely on for Search Engine Marketing. You can trust the best online marketing company in Dubai to follow the standard practices to ascertain that your business gets the appropriate visibility on Google Maps.

What is ‘Google My Business’?

If you want your business to be searched and located, this tool can come in handy. It seamlessly enables businesses to manage their online presence in Google search as well as in Google Maps. Your appearance online does make a huge difference, especially when people search for related information online and your business name features on the GMB “knowledge panel”, it becomes easier for people to connect with you.

Top advantages of using Google My Business 

If you are hiring a paid digital marketing services for your online enterprise that adheres to the good practices, your business can benefit manifold times from it.

Firstly, your business becomes more visible on Google search. Secondly, your customers can connect with you promptly by directly accessing the website link provided. Thirdly, GMB opens your website to more traffic and social media channels as well.

It’s important to have an optimized Google My Business page so that the search engine understands your business better. Some of the basics that your potential customers will be able to know about you include:

– Who you are

– The variety of products you sell and the services provided by you

– The place you are located at

– What your site entails. With this information, they can peak into your site for more information on what they are scouting for. Top digital marketing companies in Dubai make sure that relevant information about your company is fed to Google so that your GBM listing can appear on more types of searches. The chosen digital marketing services can add your location as well to improve accessibility.

5 Steps to optimize Google My Business

Fill in your business information

Information such as business name, address, contact number, business category and hours of operation at least. With this people will be able to conveniently reach out to your business. Add a brief description to define your business. A good digital marketing company will make sure that your information on the website matches that on Google My Business page. You can use the Google listing to highlight your business category as that adds a lot of value. Selecting a primary category and relevant secondary categories can be helpful. Use the 750 character limit to wisely describe your product or services and whatever additional you want to communicate to your audience. Note that your business descriptions can improve the search rankings on Google.

Upload additional information

Adding a few images of your products, store, and street view can urge customers to visit your store. Some photographs of your store staff, team and items on display can appeal to the audience. If you’ve had happy customers, you can encourage them to upload a few images to your GMB page. If you run a restaurant, this can work very well for you. Keep a check on what is being uploaded by customers so that you can delete any offensive images, poor quality ones or those mistakenly uploaded from your GMB page.

Value the reviews

Reviews appearing on your GMB page can make a big difference and respond to them can influence your potential buyers. Remember, nothing goes unnoticed in the public domain. So even if there’s a negative review, don’t shy away from it. Also, encourage your regular customers to post their genuine feedback. It improves transparency.

Promote events and offers via posts on GMB

With Google’s posts, your content can be displayed on Google Search and Google Maps in the GMB knowledge panel. This means you have an opportunity to link special offers, promote your products, share blogs, e-book downloads, upload company news and more on upcoming events.

Connect with your audience through videos 

Uploading videos on events at your store is a brilliant way to communicate with your customers and engage them. Simply, upload them on your GMB page either as a post or as auto-play videos to catch the buyers’ attention. Try to keep it crisp and within 100 MB. If you are uploading videos as posts, it can be done as GMB knowledge posts and give your audience more power on deciding why they should choose your products over that of your competitors.

With those tips on how to use Google My Business, you can position your local business ahead of your competitors in the market.

Checkout: Utm Tags and SEO Best Practices – SEO Dubai Trends 

 

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Customer Feedback of Capital Health Screening Center

Customer-Feedback-of-Capital-Health-Screening-Center

Capital Health Screening Center is a medical testing facility for Visa Medical and other check-ups, operating in Abu Dhabi City, Musaffah and Al Ain region. The health center comes under the umbrella of Mubadala, a global investment giant having assets worth around AED 840 Billion. There is no need to comment about the quality of services provided at Capital Health Screening Center when we know that the parent company is Mubadala. The center is not only a visa medical testing facility but a full-fledged healthcare and medical check-ups are also undertaken.

Recently Capital Health Screening Center requested bids for a customer feedback system through a tender, for all the three branches located in Abu Dhabi City, Mussafah and the Al Ain. The estimated foot fall from all branches is around 3 to 4 thousand people per day. The Capital Health Screening Center is striving to improve their services by taking the feedback from their visitors. They were aiming to make the feedback process more appealing and simple so that more and more people will share their experiences and opinions with the management.

The reason why RSI Concepts successfully passed through the strict screening process of tender awarding is our previous experience and better understanding of the local cultural and moral norms along with meeting the criteria of technical and commercial part. We are well aware of the local and international quality standards. Above all we provide customized solutions to precisely address the customers’ needs without limiting them on anything.

The system proposed to the Capital Health Screening Center was a very simple and easy to use feedback system for both the visitors and the management staff. Our software is built on very strong and powerful base, along with all customized features to blend in with the existing systems, this capability plays the major role in our winning. We have already proved our technological advancements and capabilities to be superior to any of our competitors. RSI Concepts manufactures both hardware and software in the UAE which enables us to propose the best rates in the market.

The Customer Feedback System commissioned at Capital Health Screening Center consists of 5 feedback kiosk machines in total. The software application for the feedback is another marvel built by RSI Concept’s professional engineers and programmers. The software of customer feedback system allows the visitors to scan the barcode of their registration form and input the feedback in a few simple steps. The system will then do the statistical analysis and produce reports as per the pre-configured settings.The reporting engine allows generating customized reports, whenever required. This will help the management to evaluate the whole process and the public relation staff on the bases of their performance and behavior with the visitors.

Here is a statement of our Project Manager, Mr. Shehzad, who was given the responsibility to initiate, execute and implement the solution:

“It was a wonderful and quiet learned experience for me and my team to work side by side with the Capital Health Screening Center’s management and technical teams. The overall attitude was very professional and quit generous towards us. Which was a proof of the productive and friendly environment they are sustaining for their employees. No wonder, they stress so much on the customers happiness and strive for improving their services. I would love to work with the Capital Health Screening Center teams if I get another chance.”

Indeed those words were a mare reflection of the work ethics and professionalism we saw at the Capital Health Screening Center. That was not just us but the team at the health center was also very happy working with us. At RSI Concepts we always take care of our clients and always try to meet their expectations. We will look forward to getting more projects with the Capital Health Screening Center, Abu Dhabi and of course the Mubadala.

Checkout: Customer Feedback System For Oberoi Beach Resort

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Virgin Megastore Feedback of Customers

Virgin-Megastore-Feedback-of-Customers

The Virgin Megastore has commissioned a high-tech Customer Feedback System Kiosk which was built by RSI Concepts. Virgin Megastore is a well-known global brand operating in the UAE providing a unique shopping experience. The Virgin Megastore is a part of the Virgin group which is considered an investment Mughal in multitude of businesses worldwide, having millions and millions of customers across the continents.

The Virgin brands are well-known to prove their superiority in their businesses by providing the best customer experience and customer-friendly services. This organization is built on strong values and tradition of caring and valuing of their customers. All that revolves around the methods and practices of efficiently and effectively taking the feedbacks from their customers. RSI Concepts has proven to be the sole vendor to build the kiosk for the Virgin Megastore Customer Feedback.

You might also like our Artificial Intelligence-based QMS:

Queue Management System and Artificial Intelligence

The kiosks we built for the Virgin Megastore was designed to serve on various locations within the store. The customer can give their feedback about their experience in the mall.The kiosk itself is very sleek and user-friendly – and it can be easily moved across the premises. From the technical point of view the customer feedback kiosk can have an iPad running the survey application or any other application in it to serve the purpose. Basically it is a general purpose kiosk and can be used for multiple purposes.

RSI Concepts did the custom branding for The Virgin Megamall Customer Feedback System. The kiosk can be reused and rebranded for various other projects, if needed. The project was led by our Sales and Marketing manager, Ms. MaheenWaheed. Here is what she said when I asked her about this project:

“Dealing with the Virgin Megastore management was a very wonderful experience.The team includes highly skilled professionals with exceptionally positive behavior and attitude. We did the branding and production relatively quickly, thanks to the both teams. Although the deadline was a bit challenging but due to our efficient production department, we met the deadlines on as expected.”

This is another success story for Kiosk machines from RSI Concepts team. Thanks to our in-house engineers that the task was done efficiently in a timely manner without having any hustle or repetitions. The client was delighted to deal with us and we are also looking forward for more collaborations with the Virgin Megastore in coming future.

Checkout: Customer Feedback System

 

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Homepage Vs Landing Page: What’s the difference!

Homepage-Vs-Landing-Page

In today’s modern world the importance of internet world is reaching sky high. It plays an integral part of everyday life. Almost all the businesses depend on internet access to run their business in a smooth and hassle-free way. Having an own home page is something that every small and large business are focusing more on. By taking this as an advantage experts are coming up with digital marketing services where they are available to help you get more leads to your business.

The main aim of every business today is to grab the attention of customers towards their products and services. Online way of advertising the services is very quick in reaching millions of people. Though driving visitors and potential customers to our site is not that simple so taking help from best digital marketing agency is a right choice. Based on your business goals you can pick the best web design service to turn your simple web page to a most interesting one.

If you are looking for a company on web design Dubai then there are plenty of them available to help you. However, picking the best web design company Dubai is always important to avoid any inconveniences. Even though the service of web design in Dubai you choose is genuine yet they are helpless unless you are sure about what exactly you want in your website. So before choosing any services make sure to plan perfectly about your business page.

Not only home page but landing page is also equally important for any website. Most of the people are confused about landing page and homepage and in fact are in a wrong perception that both homepage and landing page are one and same. However, both these pages are different and very unique. Though homepage and landing page helps business to grow and drive closer to success yet uses different methods.

Main different between landing page and home page

As the name refers landing page is something that takes customers directly to the page that they are looking for. For example, if you are online business is all about cosmetics then when a customer is looking for a lipstick then it directly takes the customer to the lipstick page where she can get all the relevant information about. However, in a home page when a customer looks for lipstick then apart from showing results for lipstick it also provides information about other cosmetics available. This is the major difference between homepage and landing page.

Other major difference between landing page and homepage is that the landing page is action-oriented where it should have call-to-action to encourage viewers to convert. On the other hand best homepage design does not have any strong call-to-action because it is just used as a resource.

The main purpose of any company site is to provide relevant information and resource to the customers and homepage makes it all. However, the main target of a best landing page design is to give specific message and relevant content to its potential customers.

Pick the best design for both homepage and landing page

Just having a landing page is not enough rather one need to be very careful about its design. Best landing page design is the main key of grabbing customer’s attention towards your page. So, make sure to have the best landing page design which is possible only with the help of expert designers. Though it costs high yet is the best solution to make your page a unique one.

Many people who are well-aware of internet world try to create their own homepage. Though it is a good thought to create your own homepage yet in today’s competitive world it is not that simple to win the race. So, to give an impressive look to your homepage in online world make sure to take the help of an reputed company on web design Dubai and enjoy good traffic.

Checkout: Best Homepage Design ideas and Examples

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Queue Management System for Medeor Hospital

Medeor Hospital is currently implementing Queue Management System provided by RSI Concepts.

Queue-Management-System-for-Medeor-Hospital

Medeor Hospital is a well reputed name in the healthcare sector providing premium services since more than 15 years in different parts of UAE. The management aim to provide a friendly environment with highly skilled staff available 24/7 for patients. The Medeor Hospital have also made into highlights many times by implementing the latest high-tech medical equipment& practices to provide all sort of healthcare solutions under one roof to facilitate patients. Medeor hospital is also well-known in implementing latest & sophisticated technologies in industry.

Medeor Hospital opened a tender for an intelligent and interactive Queue Management System to further improve their reception capabilities for the daily foot-fall of patients and to make the whole process swifter. RSI Concepts was one of the vendors who participated in this tender. The project was eventually awarded to RSI Concepts due to exceptional features availability in the queue management system and experience in the healthcare industry. The solution proposed was unique in a way that it reduce the total time from getting at the reception to getting the examination, doing the labs to returning back to the doctor and getting prescribed medication from the pharmacy.

The project execution process is bluntly admired at technical and administrative levels by the Medeor Hospital. Pilot project has already put in place by RSI Concepts and is rapidly advancing towards the full-fledged installation of the system, which is roughly expected to be completed by the end of December 2019. On this occasion Project Manager at RSI Concepts commented “We were very delighted to work with the highly cooperative IT professionals at Medeor Hospital. It was a fully collaborated effort that made it possible to complete the project in the given timeline. Medeor Hospital management is very happy with the Best Queue Management System we are deploying and they are hopefully that the full fledge system will help streamlining the queues and providing quick service to customers visiting hospital. We are very much excited to have another jewel in our clientele’s crown.”

In-time treatment for the patients is imperative and an efficient Queue Management System can help managers in the clinics and hospitals to improve patient waiting time and provide best in class service.

Checkout: Queue Management System for Union Coop