Do you know the face of your brand? Do you know that your brand not only represents your company but also its values and what is dear to it? It is your brand that keeps you apart from others and it is your website that gives you the chance to share it with others. This is why website design is an absolute must, so that you can make sure that whatever you are offering is represented accurately. Your company needs to bring out the right message.
Having a solid visual brand
Being a company, you probably already have a brand identity. But is it something that your customers would remember? Your customers need to be able to remember your vision, value and your brand history. This can be shown through your website’s visual features and components. Hence you need to ensure that your web design Dubai not only supplements your brand but also puts across the right kind of message which would be received and memorized by your audience. Thus you need to hire the right kind of web design Dubai Company that can incorporate the right kind of principles in the web designing.
Importance of your logo
Your company logo might be just a part of the brand; however it is a big part of it. It needs to stand out, be of high quality and be such that customers would recognize it right away. Customers need to associate it with your brand and company. When someone opens your website, your logo should be such that their eyes get attracted to it. Good and solid Dubai web design would ensure that this happens.
Right and qualitative images
If you go with the best web design company Dubai, they would make sure that the images chosen on your website are genuine and associated with your company. Stock images would be avoided totally. They anyway look clichéd and fake. You need images that put across the brand sentiments and company messages. Creation of photos that are your own gives your brand more meaning and harmony. For example, shots of customer’s interactions or your team pictures would be more meaningful than any generic pictures.
Core message Focus
A good web designer would ensure that not only does he/she give a lot of information, call to actions or images on your site; but they would also ensure that your company’s core message is put across. The aesthetics of the website are important – but not as important as the key message. It needs to be put across in the best possible way. That can be done only with simple designs and fonts. Your brand and consistency needs to be shown on the website which is more important than the aesthetics.
Call to action
Calls to action on each page need to be highlighted. This can alone bring in a great number of leads. However, this needs to be simple and free from clutter. Your web designer needs to use shapes, fonts and colors which would match the brand and at the same time attract the eye.
Competitors – Your brand is different and has nothing to do with your competitor. Similarly, it would be wrong to copy your competitor’s style or website. It could actually harm your brand. You need to build your own website which shows your identity and face of your brand. A reputed web design Dubai Company would ensure that your design is fresh and speaks of your company and brand.
The importance of your company’s website can never be underestimated. It helps in bringing in customers and eventually loyal clients of your brand. Thus, your web design needs to bring out your key values and messages which attracts customers and connects with them on an emotional level.
Checkout: Improve customer experience in UAE with your website design