RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.
CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.
The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.
Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:
“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”
I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.
Checkout: Read this before starting Digital Marketing Campaign in Dubai