As we all know the year 2020 have devastated effects on the organizations all over the world so in the year 2021 a common trend would be ‘to gain more out of less’. This is when the organizations will have to consider the usability and impact fullness of the digital signage. The past decade was a new era of technological evolution and its impact on communication. The organizations have shifted their focus from the traditional communication mediums towards the modern and digitalized communication mediums and this happens in just a few years. Nowadays the digital is an integral part of any local, regional or multinational organization in Dubai, UAE.
The Intro
The consumers often prefer e-commerce and online stores over the bricks and mortals businesses and marketplaces these days. But this will soon be going to flip in the year 2021. This is why the businesses should focus on smart technological solutions to market and communicate with their customers. What else could do the job other than the digital signage with their simple and easy operation and facility to digitalize the content? Similar applies to the larger business and organizations who are looking for a modern cost-effective communication solutions.
The Forecast
Yes, the cost will be the major factor for almost everyone in 2021, especially for the organizations and businesses who are new to digital signage. The organizations who are already using digital signage will prefer to go for more cost-effective solutions, most likely the solutions that allow them using the current hardware and doesn’t require costly fancy solutions. The digital signage manufacturers, suppliers and consultant should have to consider all those factors into account before proposing something to the market. The re-usability and convenience of paying less will also help the digital signage rental market to thrive in the year 2021. The organizations and businesses will have the comfort of paying only for the service they are using, maybe on monthly bases, which would be a very cost-effective solution.
The Digital Signage Technology
As the technology is evolving the manufacturers of the digital signage technology are introducing cutting-edge solutions, with curved screes, more screen sizes, OLED, QLED, QD-LED, LED, etc. Those technologies are not only making the digital signage more attractive and appealing with better picture quality but also improving its life-spam and power efficiencies. These factors could reduce the installation and operational cost very significantly. Which will also help the digital signage market.
The Digital Signage Industry Trends
As the year 2020 was completely unprecedented, so it has changed the people’s preferences, behaviour and their expectations too. Now a day’s people are more attracted to a digital solution than any conventional solution. This whole scenario has changed the overall mindset of the general populations as the people are now more comfortable in using the technology and are much more adoptive towards latest tech.
Here are some most popular digital signage types and their uses:
Large Outdoor Screens
Large outdoor digital signage screens are used for mainly advertisement purposes. The outdoor digital signage and screens have been integrated into the urban cities as part of the infrastructure. In the year 2021, we are expecting larger screens, with a brighter picture and higher resolutions. The management consoles are also stepping up with less cable work and multifunctional modules to minimize the installation and management cost.
Curved Digital Signage Screens
Curved digital signage screens are equally gaining popularity in both indoor and outdoor arenas. The curved screens can be used at round-shaped infrastructure, poles, and large scale indoor facilities, like shopping malls, conference rooms and much more. The curved digital signage screens are more often used for adverts and multimedia content.
Interactive Digital Signage
This phenomenon is still in its infancy. The technology is not an issue at all but creating content is a bit tricky. Mainly large interactive human-sized digital signage is used indoors in shopping malls, airports, public offices, and such facilities. The purpose of the interactive digital signage is to give a personal touch to each of the customers to help to improve the customer experience. There are so many technologies introduced to maximize the interaction, such as motion sensors, facial recognition, touch screens, and much more.
Internal Communication
The corporate sector and organizations are using digital signage for their internal communication purposes too. And this trend is gaining popularity. The digital signage can be used on various strategic locations for pure informational or infotainment purposes. Traditional signs are getting replaced with the digital signs, the meeting rooms, conference halls, etc all are getting large digital signage screen. The interactive digital signage is being used to automate various processes and much more.
Educational Digital Signage
The education sector is also replacing whiteboards and blackboards with digital signage screens. Mostly normal digital signage screens are being used, but very recently a lot many institutes have started using the touch screens in the classrooms. The educational institutes are also using digital signage for various purposes, such as sharing information, announcements, presentations, etc.
Way Finding Digital Signage
Another commonly used digital signage type is wayfinding interactive digital signage. Such signage is being equipped with the touch screen, and they let the user search and find way around the shopping malls, airports, hospitals, metro & bus stations, large facilities and sports complex, etc. Almost all of the mass transit facilities are using digital signage for not only wayfinding but also to route, inform, and entertain the passengers.
Security & Surveillance and Industrial Digital Signage
Security and surveillance is another large market for digital signage. As the security control rooms and surveillance posts requires input from a large number of surveillance equipment, so having high-tech digital signage can improve the effectiveness and efficiency of the system. The various industries also require digital signage for their control rooms and monitoring stations. In fact, these are the places where digital signage was firstborn.
Digital Signage in Hospitality and Restaurants
The hospitality sector heavily relies on the customer experience which is the reason they always stay one step ahead from any other services based industry. The hospitality sector is also using various types of digital signage and smart screens to provide useful information, automation, decoration and entertainment purposes. The restaurants are using interactive digital signage to let the customers choose from the menu and place orders from the digital signage.
Events Management Industry and Digital Signage
The event management industry is also a large consumer of digital signage. The digital interactive signage and large display screens can be used for so many different purposes depending upon the nature of the event and the venue itself. Large conference halls, theatres, banquet halls and so many other businesses/facilities are adapting to the digital signage.
Read also: 6 things to expect near future in Digital Signage Dubai
Conclusion
Well, the simplest conclusion is that ‘the screens are everywhere’. The digital signage is not only the future of the communication and marketing industry, but it is also the building block of future urban societies. The digital signage is getting integrated into the very fabric of the modern world from the bus station to the streets, from shopping malls, to the hospitals and everywhere else the digital signage is flashing. If you are living in a modern society like Dubai, I can bet there could never be a single day when you are knowingly or unknowingly not using digital signage. The digital signage is the future of the modern man. As smartphones have integrated into our society the digital signage are also about to take over every area of the society with their super convenient operation and usefulness.
Check this out: Importance of Digital Marketing in 2021