The year 2021 is bringing us completely changed trends and new innovative ideas to counter those unprecedented changes in the trends and customers’ behavior. The queue management software is also getting modernized to meet the present day’s needs. Customer happiness is extremely important for a business. If your customers are not happy, no matter how great your products are or how competitive your prices are, eventually you will going to lose it. It is crucial that your customers remain happy and loyal to your brand. Customer happiness is the only indicator that shows everything is in place, it really doesn’t matter how hard you worked around the operational details, or IT infrastructure or training for the employees, or marketing or whatsoever. If your customer is not happy, nothing will pay off. This is what the business has realized in Dubai and all around the UAE and in the past few years business, enterprises, banks, the retail sector, healthcare, and all other industries are investing heavily in customer happiness solutions and systems.
The queue management software is one of the most important components of customer happiness solutions. Basically, the queue management software provides great control and helps in managing customer experience throughout the entire customer journey. With the new features and latest advancements in queue management software and technology a more personalized and digitalized experience is easily possible. In the year 2021 everyone is hoping to get a bit more contact-less and digitalized experience from their brands. That is why the queue management system’s software has to be improved to meet the demands and trends of 2021.
The queue management system hardware is usually the same as all available queuing solutions in Dubai, UAE. However, the software of each vendor is different and that is where you can distinguish them. Here are some reasons why queue management software is critically important when making a decision of installing a queuing solution:
Queue Management Software Help Improving Brand Identity by Improving Customer Experience and Customer Journey
The most important factor that contributes to customer happiness is the wait time. If your customers will have to wait for a long time to get their service done, they will get repelled or they will start seeking other options. The wait time is the single most negative factor that can completely ruin a business and its reputation. Reputation and brand image are everything, if a brand has a positive reputation and a great brand identity, it will not only help it to score more leads, but it will also help the brand to improve customer loyalty and customer retention. Which is the basic necessity for growth. The positive brand identity also attracts more customers and visitors. It is also very helpful in improving conversion rates for the other marketing efforts.
Automatic customer flow management and queue management significantly reduce the wait time. It automates the process hence there is no human intervention, which prevents a lot many complaints and problems that businesses have to deal with without a queue management system. The queue management software is also capable of automatically handling the customer journey, it can effectively direct the customers to their designated counters, for example, there are multiple services and for each service, there are designated counters, the customers or visitors might get confused and try to join the queue which has the least number of people in it, however, with a queue management software when a customer opts for the queue the system automatically assign them the queue as per their required service.
The same is also applicable in complex scenarios such as in the case of stepped service delivery, where a full-service delivery is done through multiple counters. The queue management software is also capable of identifying the priority customers and lead them to the priority counters for example the premium customers, or VIP customers, or customers with special needs, etc. All can be automatically directed to their designated counters. The queue management software also automatically manages the customer flow by directing the next customer to the vacant counters. Other features such as counter forwarding or routing customers to the counters who are completely vacant also save a lot of time and improve customer experience.
The queue management software also comes with an in-built announcement system and digital signage. This module enables audio-visual announcements and customer calls. Along with that it also helps to improve the customer waiting time experience as well by playing multimedia and engaging content on the digital signage. A queue management software is an excellent tool to improve customer experience and customer journey in the year 2021 when the entire market trends are changed and businesses are facing new challenges day by day. Improved customer experience results in a very positive brand image and brand identity which help businesses in customer retention and increase customer loyalty which is a basic necessity for growth and profitability.
Virtual Queuing Improves Customer Experience
The year 2021 is the year of going contactless and digital. Virtual queuing is a very effective feature of queue management software. It allows both, the digitalized experience and the contactless features as well. Virtual queuing is gaining popularity these days. There are certain reasons for that, one of the biggest advantages of virtual queuing is that the queue management software enables the visitors to sign-up remotely. Or we can put it this way that the customers and visitors are able to sign-up for the physical queue without even being physically present at the branch. There are multiple mediums that are used to allow remote sign-up for virtual queuing. For example, the customers and visitors can sign-up remotely via the website, customer portals, smartphone applications, phone calls, email, or SMS.
The remote sign-up not only facilitates the customers but also helps the staff and administration. Customer flow management becomes easier as there are not too many people in the waiting room. The social distancing measures are easy to implement. Businesses and organizations can easily control the number of active queues to limit the number of customers and visitors inside the branch to prevent crowd forming and other related problems. Virtual queuing significantly improves the customer experience and customer journey as well. As the customer is not required to physically stand in the lines or stay in the waiting areas, so the service delivery is quicker comparing to traditional queuing methods.
Smartphone Applications to Increase Customer Engagements
These days in Dubai and all across the UAE the smartphone applications are very popular. In the past few years, smartphones have gotten very smart and powerful too. Customers love personalized experience and business too, as personalized experience increases customer engagements and improves customer satisfaction. The UAE is the most modernized nation in the MENA region and also in Asia. The government’s policies and initiatives to promote digitalization played an important role in the market trend. There are tons of government services that are just a few taps on your smartphone screen away. The general public is very adoptive and friendly towards smartphone applications. This immediately caught the attention of the marketers and businesses immediately start offering smartphone-based interactions and services to improve customer happiness and satisfaction.
The smartphone application linked to the queue management system enables the business and organizations to offer a great customer experience. The smartphone apps with queue management software allow the user to enjoy simpler and easier virtual queuing. The smartphone apps also provide a direct communication channel to provide an even more improved and personalized experience. The users can also avail themselves of so many services using smartphone applications, such as virtual queuing, customer feedback, complaints, appointments, etc. Smartphone applications when integrated with a queue management system software can do wonders in terms of customer experience and customer happiness.
Online Appointment Module to Improve Customer Journey
The modern-day queue management system software comes with an integrated online appointment booking module too. The appointment booking module is linked with multiple internal systems to build the customer experience. For example, the customer portals are linked with the online appointment booking modules, the online booking portal can be provided within the customer portals as well as on the website via a dedicated page or link. Usually, the appointment booking module is offered as a stand-alone tool via a website link, to allow the customers and visitors to book an appointment without logging in to their respective portals. In Dubai, UAE mostly we used open links, that don’t require login or sign in, instead, the visitors or customers can fill in basic information to book an appointment. Whether signed in or not both methods are equally effective.
Another great advantage of the online appointment booking module is that it provides all the details and information that are required by a customer or visitor to book an appointment, for example, the busiest days, hours, or least busy hours or days, etc. The appointment booking module of queue management software also provides real-time queuing information and data from several branches. It can also suggest the best option which ensures the quickest service delivery and so on and so forth. The queue management software with an appointment booking module is very helpful in maintaining social distancing and customer flow to further improve the customer journey.
Customer Feedback and Surveys Help Understanding Customer’s Needs
The year 2021 has completely different challenges and required a completely new approach to meet the demand and expectations of the customers. Another remarkable feature of a queue management system software is the ability to understand customer’s needs, demands, expectations, and ongoing market trends via customer feedback and survey module. These days in Dubai and all around the UAE most of the queue management systems provide in-built customer survey and feedback modules. The purpose of this module is to understand how customers and visitors are perceiving your brand’s efforts to improve their experience and journey. The customer feedback and survey module can provide direct feedback from the customers and visitors.
There are several ways to utilize this module, the best method is on-sight customer feedback and surveys and online or follow-up surveys. Usually business has placed touch screens or tablets and kiosk to collect customer feedback, as the queue management software is already linked to the internal information center so identifying the customer who is submitting feedback is very easy, the system can map the information of the customer who has been served on the counter along with their ticket number and then it also identifies the service and compile the feedback report. Such information is vital for a business to make future policies and strategies and to take vital actions to improve customer experience and customer journey, it also provides businesses a direct measurement of the efficiency of their current strategy and business practices. Such business intelligence is very helpful in keeping up with the needs, expectations, and demands of your customers to improve customer happiness and loyalty.
Increase Employee Performance and Profitability
A queue management software is very helpful in improving employee’s performance and overall productivity which results in greater profitability and improved resource management. Without a queue management system, most of the employee’s efforts are wasted on managing the customers and visitors manually, but with a queue management system and software, all tasks are managed automatically. The employees don’t have to worry about the queues or managing crowd or any such problem. The customers will not go to have many complaints as they will know that the queue is managed by an automatic system and the system treats everyone equally.
Now when all those time-consuming tasks will be managed by intelligent queue management software, the employees will have less stress, they will be happy and satisfied, they will be able to serve more customers in a single shift and their performance will increase automatically. Another great advantage of queue management software is that it has the capability to fully automate or partially automate various customer journey steps and processes which also reduces the workload of the employees. The automation allows the employees to focus more on their primary tasks which improve the service quality as well.
When various business processes and customer journeys will be automatic then the businesses will require very little human resources to manage the operations. The dedicated employee dashboard or agent interface will boost the employee performance as well, which means fewer agents/servers will be required to manage the same number of customers and visitors, so the businesses can either serve more customers in a day or can reduce the number of staff if the number of customers or visitors remains same, in both cases the cost is reduced and the profit is increased. A queue management system software is also very effective in improving customer retention, employee performance, and overall profitability.
Reporting, Integration with Other Systems and Centralized Management
A queue management software is critically important for growth as it provides a great source of very vital business intelligence. The business intelligence includes direct customer feedbacks, KPIs or key performance indicators, system usage stats, and various other information. This information is stored in the queue management software database, which is being processed by the in-built analytical engine and then compiled up in actionable reports which are available for the management. All the data is captured and updated in real-time and is processed immediately. This boosts the performance of the system as well. The reporting module and business intelligence data are very important for businesses to understand the customer’s behavior, employee’s performance, the effectiveness of their methods and policies, and much more. This data also helps businesses to make strategies for the future and do improvements in their methodologies, processes, and the quality of the service.
The queue management software is also very important as it can act as a bridge between multiple business and enterprise solutions and tools. It can easily be linked with various other data pools via secure web services or APIs. This system integration enables businesses to easily share data and information between various systems and it also makes the administration very simpler and easier. Another very important feature of the queue management software is centralized management or remote management, which enables the head office to manage all connected branches remotely from the head office. The head office can have full access to everything and they can also assign local, regional, or branch managers to provide them limited access to the branch or branches and areas under their supervision. This is a great feature for the corporate management to easily manage and monitor their entire operation from the head office.
Conclusion
A queue management software is critically important for a business in 2021 that is operating in Dubai or any other region of UAE. As we all know the year 2020 has completely transformed the landscape of the service-based industries so businesses and organizations are anxiously seeking ways to improve their customer experience and customer journey. The customer experience and customer journey help businesses to improve customer loyalty and customer retention. Which results in a good brand reputation and a positive brand image. The brand identity helps businesses to attract more customers and visitors, and it is also very helpful in increasing the conversion rates of all the marketing activities. A queue management software is at the foundation of all this, in fact, it is the foundation. Your entire future depends on how you are treating your customers today. A queue management software is the only tool that can help you improving your customer’s experience and the customer journey to improve customer happiness and customer satisfaction.
The queue management software also automates various business processes. It is capable of integrating with other enterprise tools and solutions which further enables the businesses to create innovative ways to improve their customer’s journey and experience. An efficient queue management software can provide you a great competitive edge which will ensure better customer retention and customer loyalty. Loyal customers are the most precious asset of a business. Especially in the year 2021 when the demands and the behavior of the customers are changing very quickly and the competition is getting tougher day by day a queue management system and software can be your strongest arsenal. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to install a new queue management system or want to replace your outdated queue management software, feel free to reach us out through our Contact Us page. Or leave a comment in the comment box below and we will get in touch with you soon.
Check out this: 7 Features of Queue Management Software