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5 Signs Your Business Requires a Queue Management System

 

5 Signs Your Business Requires a Queue Management System

Every business has its own set of challenges, needs, and ways to handle problems. This sets them apart from others. Businesses in Dubai and all across the UAE invest heavily in improving their products, services, communication, brand promotion, and infrastructure, but often overlook the importance of queue management. This is why most of the customers and visitors end up unhappy or unsatisfied after having an interaction with their brand. When a customer or visitor arrives at the business they want to get served instantly, only a few customers are willing to wait, the majority of them get annoyed if they have to wait for a long time. People usually don’t like being stuck in busy and crowded places. People don’t like to wait which impacts the customer experience. A bad customer experience will harm the business reputation and identity. If people are getting bad experiences more often they will start talking about it with their friends, family and colleagues, even some customers also post on social medias. Which is very bad for a business’s reputation and it could completely ruin a brand.

The queue management and customer flow management and customer journey management problems are not new neither these problems are associated with only certain types of businesses. All types and size of business and organizations are facing queue management and customer flow management problems and having difficulties with managing customer journey. Businesses often assume that their sales are going up, the growth rates are good, so everything is perfect, but in reality that is not the case, there could be hundreds of factors that could give a pump to your sales for the time being, but in longer run if you are oblivion to the problems your customers and visitors are facing, eventually you will end up with a very bad reputation and your revenue and sales will decline.

How a business will know if they need a queue management system? Here are the 5 signs that your business requires a queue management system:

Sign No. 1: Crowded Waiting Areas and Long Queues

Crowded Waiting Areas and Long Queues

That is the very first and most visible sign. If your service centers or offices are reporting crowded waiting areas and long queues you must need a queue management system. When a large number of customers and visitors are waiting to get served by the agent/server, then that means there is some problem. People who have to wait for long time get frustrated and sometimes leave without getting the service. Customer and visitors who have to wait for long time are most likely to have a bad experience with the service agent as well. If you are having long queues in the customer service center that means your customers and visitors will have to wait for a long time and they will also face all problems related to waiting in long line such as line jumpers, customer getting lost, customer ending up at wrong counter, etc. All such problems are causing negative impact on customer experience and customer journey which will eventually ruin your brand reputation as well.

Sign No. 2: Customers Complaints

Customers Complaints

Some business and organizations in Dubai and all around the UAE thinks that the queues and customer waiting in long lines is a natural mode of customer flow, however there is a threshold between acceptable and unacceptable waiting conditions and wait time. And it gets unacceptable when your staff getting complaints and start noticing unhappy customers who are talking about long wait time or complaining about mismanagement and such things. The customers and visitors will also express their opinion with the service agents. But such customers will be less in number, and in fact there will be only a very few who will ever bother to go through filling a complaint by due process. Mostly the customer will either verbally complaint to the staff who are managing the queues or to the service agents. Only a very few of those verbal complaints will make up to the top management and mostly the staff and employees will try to deal with them by themselves or either discuss with their supervisors and that is it. This is another reason why business often failed to understand the severity of the problem.

Sign No. 3: Increased Customer Churn Rate and Lower Customer Retention

Increased Customer Churn Rate and Lower Customer Retention

The long queues and crowded waiting areas always increase customer churn rate. The customer churn rate is the measurement of the customers who made their mind to purchase or acquire a service and arrived at the branch but leave without doing so. There could be several reasons but almost 90% of the time the customer churn is caused by the long waiting lines and crowded waiting areas. There are studies suggesting that acquiring a new customer could be 8 to 22 percent more costly than retaining an existing customer. If you start noticing lower customer retention rates, or if you are not getting repeated business from your existing customers, you should have to worry. Because the lower customer retention will impact your profitability it will increase the cost of new conversions. Increased customer churn rate and lower customer retention also earn negative brand reputation. The customers who have already reached to the business but leave without purchase or getting served are the most annoyed customers, the customer who don’t do repeated business are also unhappy and unsatisfied.

Sign No. 4: Poor Employee Performance and Unbalanced Workload

Poor Employee Performance and Unbalanced Workload

If you start noticing that your employees are performing poorly or serving less customers than anticipated. Or if you employees are serving less customers than before, or if your employees are also complaining about the work load and the management is also noticing unbalanced work load, some employees are busier than the others and other such issues, then you should seriously consider a queue management system. Mostly business in Dubai and all around the UAE invest heavily in employee training and employee performance management solutions, however very few business take steps to improve employee performance. It is a general believe that if an employee is performing bad then they must need more training, however this is not applicable all the times. Sometimes the employees are skilled enough but they are lagging support they need. That is why sometime the employee too complaint about the unbalanced workload or request for assistance from other employees and so on. It is extremely important that your all employee work at their full potential and are happy and satisfied as this will directly impact on customer experience and service quality.

Sign No. 5: Lack of Business Intelligence Data

Lack of Business Intelligence Data

Business intelligence data is a broad term used for a variety of different data types which are relevant to the businesses and are very helpful in decision making and future planning. In Dubai and all around the UAE the markets are very competitive and the customers are very up-to-date. It means the market trends and customer’s expectations are also continuously evolving. In order to deal with such scenarios business often require to update their policies, strategies and business processes. When it comes to customer journey and customer satisfaction related policies and strategy the business require very precise and accurate data to understand and evaluate their current business processes and current strategy. Which is not possible without having a system in place. It is very hard to track customer churn without having a record of the customers and visitors who have signed up for the queue. It is impossible to track the service delivery time accurately without any system in place. The employee KPIs (key performance indicators) can’t be measured manually with optimum precision and accuracy. There are so many different variables that impact customer satisfaction and customer happiness, which all are required when making a decision or making policies and planning for future.

How a Queue Management System can Help?

How a Queue Management System can Help?

A queue management system can streamline customer flow and help the employee in managing queues. The automatic queue management and customer flow eliminate the human intervention which rectify all major problems and significantly reduce the wait time. The queue management system facilitates various business processesand automate customer journey which reduce the workload of the staff and employees. The employees can easily focus on their primary tasks and all their efforts which was consumed in managing customers and queue will be preserved. This way the employee can provide better quality service and their capacity to serve customers in a single shift also increased. Which help the business in reducing the staff and improving branch profitability.

As the customer flow and the entire customer journey can be managed through the queue management system it is easier for business and organizations to implement new rules and policies. The queue management system manage and route customers and visitors as per these policies and pre-set configurations, which further improve customer experience and reduce the customer journey. This increase customer happiness and customer satisfaction and reduce customer complaints. A better environment and good management reduce the customer churn rate. Once customer start getting good and happy customer experience they become more loyal to the business. Loyal customers are easy to retain and business can easily get repeated business from their existing customers. The loyal and happy customers are tend to be good brand advocate and they promote the business which improve brand reputation and help business in promoting a positive brand identity.

A positive brand identity, loyal customers and efficient operation attracts more customers and also improve conversion rate form marketing efforts. Altogether these all factors increase the profitability and revenue. Another great advantage of a queue management system is that it provide intensive business intelligence data. It can capture data from all touch points, KPIs and system stats also provide great business intelligence data. These days most of the modern queue management system also collect customer feedbacks through an in-built customer feedback and survey module which also provide great insight on customer journey, customer experience and their needs and expectations. The business intelligence is extremely crucial for policy making, strategy building and identifying the areas of improvements. The management can easily take good decision on the bases of such data.

Read More: Importance of Display Devices in Queue Management System

Conclusion

Business and organizations in Dubai and all across the UAE are very keen to improve their products, services, quality, communication and what not, but unfortunately mostly the queue management is over looked. In fact most business believe that having long queues and crowded waiting areas is a normal way of the customer flow. However, the long wait time, poorly managed queues could have the most devastated impact on customer experience. A bad customer experience results in lower customer retention and lower customer satisfaction. Unsatisfied customers results in negative brand reputation and distrust among the targeted audience which also results in poor conversion rates of the marketing efforts. Whereas the positive brand identity and good brand reputation build trust, help businesses in improving customer retention and higher conversion rates.

If you are witnessing long queues and crowd in your waiting area, which means the customer flow is not good. If you are getting more complaints from the customers and visitors and your customer churn rate is increasing and customer retention and repeated business is decreasing that means your valuable customers are going to the competitor. If employees are showing signs of unbalanced workload and performing less than expectations, it means they are not satisfied and/or having too much workload. If you are finding it difficult to understand your queuing situation and business processes or if you are finding it difficult to identify the areas of improvements, it means you are lacking sufficient business intelligence data. For all those problems there is only one solution and that is a queue management system. RSI Concepts is a leading name in providing most efficient queue management systems in Dubai and all around the UAE. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

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Importance of Display Devices in Queue Management System

Importance of Display Devices in Queue Management System

A queue management system is a very powerful customer experience and customer journey transformation tool. Businesses in Dubai and all around the UAE are heavily relying on queue management systems to manage and improve their customer flow and customer satisfaction. There are several different parts and features of a queue management system however the display devices are one of the most important components of any queue management system. No matter what type of queue management system or queuing you are using the display devices will always dominate. The human brain reacts well to visuals than any other information. The display devices provide helpful information, data and help customers in routing them throughout the entire customer journey. That is why display devices are extremely important. A queue management system is a combination of a lot much different software and hardware components, which is why learning about those components will help you selecting the most suitable queue management system for you.

Let’s begin with a list of the digital display devices used in a standard queue management system:

  1. Interactive Touch Screen Kiosk
  2. Digital Signage Screens
  3. Counter Plates
  4. Digital Signs (for directions and routing the customer flow)

All the above-mentioned display devices are used in a standard queue management system. There are different types of queue management systems available in the market. Here in Dubai and across the UAE there are two classifications of queuing systems, first is generic which can be used in any scenario, the second one is dedicated or purpose-made queue management systems. No matter which type of queuing solution you want to use the display devices will be a part of it.

Here are the details of all display devices and their application:

Interactive Touch Screen Kiosk

Interactive Touch Screen Kiosk

The very first interaction of a customer or visitor with the queuing process is the sign-up for the queue. The ticket dispensing kiosk is usually a touch screen, which lists a number of services and the customer or visitor can chose any of the list as per their needs. The customer/visitor registration and many other tasks can also be done at the queue management system’s interactive kiosk. Usually the smaller kiosk are used such as 14 Inch, 15 Inch and even smaller are also popular in Dubai and other emirates of UAE. However, for certain applications where the user interface requires to offer certain features and functionalities bigger screens can also be used. The main objective of the interactive kiosk is to minimize the customer efforts and to make the process automated and more managed.

Usually TFT LCD screens are used with different touch panels. There are different touch panel technologies such as IR touch, ultrasonic touch, and capacitive touch and so on. All have different applications, the capacitive touch is the most accurate and highly responsive. Whenever some data entry or slightly longer than usual customer interaction is required, capacitive touch is the preferred choice. The capacitive touch is very sensitive and it also have in-built multi-point touch capabilities. It entirely depends up on the application, for example if the customer or visitors are required to choose an option from a pre-defined list, then the IR touch or any other touch will also work and suggested as the capacitive touch is more costly than any other touch technologies.

The interactive touch display devices are critically important, as they will be the very first interaction of the customer with the brand. If that display fails to satisfy the customer the customers will be unhappy, unhappy customers are harder to satisfy and they could get annoyed quickly, they will be impatient while waiting and will be less understanding with the servers/agents. This will impact the overall customer experience and will have a very negative effect. So, the interactive touch screen kiosks should have excellent display devices and high-end technology that work flawlessly and meet the expectations of your customers and visitors.

Digital Signage Screens

Digital Signage Screens

Once a customer or visitor signed up for the queue the very next interaction they will have will be with the large display screens. Usually these screens are used to display the queuing information and provide live updates and status of the ongoing queues. These screen also help with the announcements and customer calling. The very common mistake that business made with these screens is either they install less screens or even if they install adequate number of screens the displays are out of range, too far or too close. Here the business will have to think critically to choose appropriate places for digital signage screens. The screens should not be too high, neither too low, instead should be on medium height somewhere around 8 to 10 feet. The quantity and the size should also be reasonable.

Remember these screens will be viewed by each and every customer and visitor so the display quality should be good, the screen size and placement should be appropriate. The cabling, media players or any other device which is linked with the screen should be hidden or if it is placed in view then it should be installed nicely and cleanly. These are minor things which most businesses don’t consider but these things have psychological effects on customers and visitors, these minor things will impact the impression of the business in minds of the customers and visitors. Moreover the customers and visitors will focus on these display devices throughout their entire waiting time in the waiting area. So, these screen has to be of good quality, proper size and should be placed on strategic positions where each and every person in the waiting area should be able to view at least one screen without any difficulty.

The digital signage screens not only provide queuing information but they keep the customers and visitors busy and engaged which improve their waiting experience. Business also use large display screens to display queuing data alongside multimedia content or adverts. The multimedia content, adverts and videos boost customers’ interest and make their waiting experience more relaxing and engaging. If a person remains busy then they feel less stress while waiting for something. Several studies have suggested that an average customer starts getting bored after just 13 minutes of wait time. So the multimedia content can be very helpful in improving the waiting experience and as it also displays the queuing information and announcements, so it is easier to announce next ticket.

Counter Plates

Counter Plates

Counters plates are equally important for all scenarios. It doesn’t matter if you have 2 counters or 80 counters the counter plates are still very important. Some businesses often use static signs or markings for the counters, however the counter display devices or dynamic digital displays can be very helpful for the management as well as for the customers and visitors. As most of the modern day queue management systems automatically manage customer routing and direct customers to different counters as per the predefined policies, the digital dynamic display devices as counter plates can further help in improving the process.

The agents or the queue management system can push several different information on digital displays or digital counter plates which can further improve customer flow and reduce the chances of any confusion or delay. The agents can push simpler instructions on the digital display devices as well, such as displaying a message ‘please wait a moment’ when the agent accidently hit the next button, or in case a customer who got served had another query or immediately return to clarify something and so on. The agent can display a very simple message such as ‘welcome’ which suggest that the next customer can come now and a lot many such things which help improving the customer experience.

Digital Signs and Markers

Digital Signs and Markers

Digital signs and markers are also very important for managing customer journey and routing customers. Not all queue scenarios are simple, some are complex, in fact if a business has more than 20 counters, then the customer flow management could get complex, implementing and installing a queue management system could also be trickier. Then there are certain scenarios where some counters are dedicated for certain services or tasks, and there are certain scenarios where a single service delivery require a customer to visit multiple counters, sometime all those counters could be in a single hall or area, but mostly in different areas. These all real-life situation makes it difficult for the customers and visitors as well as for the management and staff.

That is why dynamic digital signs and markers are used which can direct customers and visitors through different steps of the customer journey such as corridors, stairs, lifts, etc. The purpose of using dynamic digital display devices is that these devices can be controlled through the queue management system software either from the agent dashboard or either from the administrative dashboard. So, it is easier to manage situations in different scenarios. Businesses can manage different scenarios for example if they want to change the customer journey in any way they can easily do that by setting up customer route and pushing new direction on the digital display devices, signs and markers.

Conclusion

A queue management system is a very powerful tool to transform customer journey and to improve customer happiness. Customer satisfaction ensures more customer loyalty and customer loyalty help building brand reputation which is necessary for a steady growth. A queue management system have very direct and long term effects on a business. It help increasing customer retention, building brand reputation, improving conversion rate and generating revenues. That is why it is extremely important for a business to choose a right queuing solution and in order to do so, you must have at least basic understanding of the components and operation of a queue management system. The display devices are the most important part of any queue management system, whether it is interactive touch screen kiosk for the sign-up and/or registration process, the digital signage, counter plates or digital signs, all display devices are very helpful in managing customer flow and facilitating them throughout the customer journey, which enhances customer experience and increase customer satisfaction. RSI Concepts is a leading name in queue management system providers in Dubai, UAE. If you want to learn more or if you want to improve your queuing process feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

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Qualities of Top Queue Management System

Qualities of Top Queue Management System

A queue management system is a vital component of a customer satisfaction strategy. Everyone living in Dubai or any other part of UAE has experienced a queue management system at any point in their life. The main objective of any queue management system is to improve customer experience and increase customer satisfaction. The simplest process of a digital queue management system is that a customer or visitor prints a ticket and then waits for their call and then gets served. However, it is not that simple at all. There are certain features that segregate one queue management system from another and similarly those features distinguish a top queue management system from an ordinary queue management system. The studies have suggested that an average customer start getting annoyed after only 13 minutes of waiting, which is why business are investing heavily in queuing solutions to reduce the wait time.

As the technology is advancing the market is witnessing major changes in the customer behavior and market trends. It is extremely important to keep up with those changing trends and demands from their customers. Earlier the queue management systems was only used to handle long lines, instead of waiting in lines customers can wait comfortably in the waiting area, but now things have changed, now a days the customers expect from the business to serve them instantly, no one wants to wait in the waiting area either. This is why the queue management systems has also evolved with tons of new features and technological solutions that help business to improve the customer journey and customer wait time. In this blog we will cover some important qualities and features of a queue management system that will make it the most efficient and most impactful.

Here are some qualities of top queue management system:

Virtual Queuing

Virtual Queuing

Due to the COVID 19 pandemic the customer behavior, market trends and needs have been changed completely. Customer expects a bit quicker and contactless type of queuing experience from their brands. Whether it is a public office, government office, bank, hospital or any other place where the daily footfall is high, the customers expect the business and organizations to offer a better, quicker and safer queuing experience. This suddenly give rise to the virtual queuing and businesses who were not using or not needing any queue management system before are now using queue management systems. The virtual queuing enables a queue management system to manage customer flow through virtual waiting lines. It means that a customer can sign-up for the queue remotely and doesn’t required to wait in an actual physical queue or line. This also enables the customer to wait outside the premises and come only when their turn came. There are many different methods used for virtual queuing, the most common are remote sign-up through SMS, Calls, Email, Appointments, Smartphone Apps, QR Codes, etc.

The customer sign-up using any method and then they can either wait outside the premises or come at exactly the same time when their ticket number is being called. As the customer identifier or ticket has been issued prior to their arrival and their place is secured in the queue so the customers don’t have to wait physically in the line instead they can wait outside to minimize the contact and interaction with other people. The virtual queuing is not only give confidence to the customers and visitors but it literally completely remove the need of waiting in the waiting area or inside the premises, which means the customers and visitors can get served immediately after their arrival. It improves the customer experience and also maximize the employee efficiency which has double effect on the overall productivity of the branch and increase profitability.

Automatic Customer Journey Management

Automatic Customer Journey Management

Although this is a basic feature of modern days queue management system in Dubai, UAE. But this feature has enhanced a lot in past few years. Any queue management system provides some level of customer journey automation, but a top queue management system should enables the management to configure the customer journey and to make them able to implement the new or temporary company policies instantaneously. This feature is very important in today’s queuing. As businesses often require to change their policy or to change the customer routes. It could be either due to a temporary scenario or a special occasion or for a certain need. But business often require to modify their queuing policies. A top queue management system should be very flexible and helpful for the management in dealing with such scenarios. The customer journey automation is also mandatory to minimize the customer wait time and to improve the customer flow.

The automatic customer journey feature enables the queue management system to automatically route the customers and visitors to their dedicated counters/server and agents. For example, usually a business is offering multiple services in a single branch having multiple counters. Even in some cases a single service delivery require a customer to go to several counters. Certain agents and servers are trained for certain services and some agents perform well for certain services. This is why in order to maximize the operational efficiency and to maintain the ultimate customer experience the business require a queue management system that can handle all these variables automatically.

Queue Management System Smartphone Apps

Queue Management System Smartphone Apps

Smartphone apps have been integrated too deep within our society. In Dubai and all other emirates of UAE the smartphone apps are very popular. The government is stressing on the importance of going green and digitalization. There are tons of government services that are being offered through the smartphone apps. Another reason of smartphone apps getting popular is that in the entire UAE almost everyone owns a smartphone and have access to the internet. People love to spend time on their smartphone, in fact there are certain clusters of society who spend more time on their smartphones than on the laptops or traditional computers. Which makes them even more important for the marketers and business belongs to the service based industry. A queue management system smartphone app added value to both the customers and the management.

The queue management system smartphone apps enables the customer to sign-up remotely from their mobiles, it improves the virtual queuing and help management to minimize the wait time which enhances customer experience and improve customer journey. The smartphone applications can offer a lot of features which enhance customer experience and customer journey. The customers can book an appointment from the apps. The customer can search for the nearest branch, and also find data for those branches which help them planning their visit. The customer can learn about the busy branches, current queuing details and much more. The real-time updates, notifications and support for virtual queuing also add value to the customer journey and customer experience.

Dedicated Agent Dashboard

Dedicated Agent Dashboard

Dedicated agent dashboard is very helpful in improving employee efficiency and making service delivery process easier which also impact customer satisfaction and customer journey. The agent/server can monitor and control the queues from this dashboard. Each agent will have to login to their dashboard at the start of their shift, this way the queue management system will be able to identify the agent/server and then the system can collect stats, capture various data inputs, and measure KPIs (key performance indicators). The dashboard can capture different types of data such as the agent’s progress, how many customers are being served. How much time consumed for each service delivery, what is average time for a single service delivery. What services are delivered quickly and what services took longer. Comparison can be done. The services can be easily identified at which the agent/server is good and vice versa. This way the management can manage the agent’s position and their tasks to improve efficiency.

The agents can also utilize the dashboard to aid their service delivery process. The agent dashboard can offer a variety of standard and customized features which can be designed to aid the service delivery process. For example the customers data can be pushed to the agent dashboard easily or from the agent dashboard to customer repository or it can be linked to the centralized information center. This could save a lot of efforts which reduces the service delivery time, improve customer experience and increase employee efficiency. The agent/server dashboard can be completely customized to add features and functionalities that can facilitate the service delivery process and it also collect important statistical data which help the management in decision making and planning for the future strategies.

Real-time Monitoring and Remote Management

Real-time Monitoring and Remote Management

Any top queue management system must have this quality. The real-time monitoring and the remote management is very helpful for the management. The queue management system allows the top management at the head office to be able to access any or all connected branches. The head office can push new policies, extract data, assign new job roles for the staff and branch management and they can also control various other aspects of the queuing process. Which is very helpful for the head office and it also prevent any additional work and cost of manually implementing company policies and strategies to each location. In order to enable this feature the queue management system must have a dedicated server or server side application. This queue management system server connects with all branches and mostly all the computing and processing is done at the server. This enables remote monitoring for the head office as all the data and stats are being stored at the server which can be accessed from the head office.

This connectivity also enabled the remote management. The head office can remotely monitor and manage the entire organization from the head office. The head office management can access any branch at any time and monitor the live feeds from the queuing process. The head office can push new rules and policies to any branch or to the entire organization. The head office can extract statistical data, KPIs and they can generate reports from any branch. The real-time monitoring and remote management provides a great advantage to the top management. Everything can be accessed remotely which save a lot of time and efforts as well. If the head office has data from all the branches they can understand the trends, customer behavior, agent/server performance and much more with more clarity and accuracy.

Customer Feedback

Customer Feedback

Any queue management system these days is incomplete without customer feedback features. The Dubai and all other parts of UAE have a multi-cultural societies which comprises of people from each and every nationality and ethnicity. This is why the UAE market acts and behaves slightly differently and are considered to be more customer/consumer friendly too. The economy is growing rapidly, the competition is increasing day by day. Businesses are investing a lot in innovation and modernization, in fact businesses keep updating their IT infrastructure after a few years only. This makes things tougher for the marketer and the management. It is extremely important to understand your customers to ensure a sustainable and continuous growth. The customer satisfaction and customer retention are crucial for growth.

A Customer Feedback system is the only tool that can provide a very direct and unfiltered customer opinion. I think whoever is living in Dubai or any other part of UAE for some time must be familiar with the small touch screens, or tablets or kiosk placed next to the serving counters. Which ask the customers and visitors to provide their feedback. A top queue management system must have this quality. These days all modern queuing solutions comes with an in-built customer feedback module. Which enables the business to collect vital business intelligence. The customer feedback data is critical for improving your products and services, enhancing customer experience and customer journey. The business can also accurately measure several different KPIs with the customer feedback module. Which are very helpful for the management in making decisions and taking actions to improve customer interaction. The customer feedback also build trust among the brand and its customers and it improves business’s reputation.

Business Intelligence Gathering

Business Intelligence Gathering

Business intelligence is not a particular data, in fact it is a blend of several data feeds coming from various touch point throughout the entire customer journey. Any top level queue management system must gather and provide business intelligence in the form of actionable reports. This requires a very smart software engine with capabilities of data analytics and data processing. Collecting data is extremely important, but creating actionable reports from that data is also equally important. If a queue management system is collecting tons of data but failed to provide comprehensive and summary reports in an easy-to-understand formats, it could cause problems rather solutions. The top management or head office can rely on the business intelligence to form their future strategies and policies. The reports, stats, KPIs, system usage data and other indicators will help the management to identify the areas of improvements whether it is the customer journey, or agent/server, or product/service quality itself, the business should be able to easily identify and rectify the problems by relying on these reports and statistical data.

A good queue management system should be able to meet all those needs. There should be customizable reporting module, which allows the management to extract data and generate reports as per their needs, rather only daily, weekly or monthly reports. The data should also have to be presented in several visual formats which are easy to understand for the top management. These days we are also witnessing that modern queue management system allows intensive system integration and data synchronization with other enterprise tools and software. Which makes it easier for the management to prepare and compare data from various sources. Such features are very helpful or the management in taking actions, making new policies and identifying the areas of improvements to ensure ultimate customer experience.

Read More: Advancements of Queue Management System Expected in 2022

Conclusion

A queue management system have transformed into a powerful customer satisfaction solution instead of a simple customer flow management tool. Each business and organization have different goals and objectives but still the basic remains the same. Everyone wants to improve customer journey and customer experience to achieve higher customer retention and customer satisfaction rates which ensures steady growth and high profitability. A queue management system must have above mentioned features in order to help business and organizations to achieve their goals and objectives. Virtual queuing, customer journey and business process automation, integration with other enterprise solutions and business tools, customer feedback collection, real-time monitoring, remote management, reporting module, business intelligence collection and KPIs are the basic necessity of any modern day queuing solution. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need to improve your customer experience and customer journey, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

Check out this: 5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

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5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

In this blog we will discuss 5 techniques to integrate customer satisfaction survey with the queue management system. The queue management system and customer satisfactions surveys and feedback system both are very powerful tools used to improve customer journey to increase customer retention. However, these days both systems are integrated to improve the efficiency. The customer satisfaction survey and queue management system plays an important role in improving customer satisfaction and happiness. There has been so many studies and researches which suggested that a bad experience can have devastating long term impact on the business growth. Almost 75% to 80% customer switch to other service providers after having a bad customer experience. That is the reason businesses in Dubai and all around the UAE are eagerly seeking best practices and techniques to effectively collect customer feedback to prevent bad customer experiences.

A customer satisfaction survey is a set of questions that businesses ask to their customers to understand their opinion about various steps of the customer journey. This will help them highlighting the areas of improvement and also help them to rectify such problems which are hampering the smooth customer journey. A queue management system is used to manage control and improve customer flow and customer journey. It allow businesses to control and manage various touch points and also capable of capturing different type of data which also help businesses to identify and rectify customer journey problems.

When both customer satisfaction survey system and a queue management system is integrated, it can improve the efficiency of the both and it provides more accurate and precise data which help business in making decisions and taking steps to improve customer experience and customer journey. Here are 5 techniques to Integrate customer satisfaction survey with queue management system:

1. Integrate Customer Satisfaction Survey with Queue Management System via Tablet & Touch Screen Kiosks

Integrate Customer Satisfaction Survey with Queue Management System via Tablet & Touch Screen Kiosks

Integrating customer satisfaction survey with queue management system is very beneficial. It help businesses gather better customer feedback and business intelligence. In Dubai and all around the UAE the most common method used to integrate customer satisfaction survey with queue management system is tablet and touch screen kiosks. Tablets and touchscreen kiosks are very cost-efficient and easy to deploy and manage. The integration is done by a web-based interface or an application. The tablet kiosk or tablet stands are usually made up of an Android or Apple tablets. The customer satisfaction survey includes applications for these two platforms. These applications provide a customer satisfaction survey interface where the customers can submit their feedback and then the apps store the feedback data on the customer satisfaction server.

The work flow is very simple. For other touch screens such as Windows OS based industrial grade touch screens usually a web-based interface is used to offer customer satisfaction survey which directly communicate with the server. There are dedicated customer satisfaction survey systems and some modern queue management systems also comes with an in-built customer satisfaction survey module. For any case the system can take feedbacks from various devices and then store it on the server.

2. Integrate Customer Satisfaction Survey with Queue Management System via SMS and Email

Integrate Customer Satisfaction Survey with Queue Management System via SMS and Email

Integrating a customer satisfaction survey with a queue management system via SMS and Emails is also very simple and very popular technique. As all modern queue management systems are already integrated with the central information center so it can have access to the customer’s mobile number and email. The alternate method is when a customer sign-up for the queue the ticket dispensing interface can request them to provide their Email or SMS as per the system’s configurations. In either case the queue management system link the customer with the ticket number, when a ticket got open at a counter, the queue management system relay that information to the customer satisfaction survey system or the module and when the ticket is closed by the agent, the customer satisfaction survey system/module can automatically push an online survey link to the SMS or Email of the customer.

For the emails, either a link for an online survey is sent. From that link the system can identify the customer hence no need to ask them to fill in their data again, so they directly starts from the questions. Once they are done with the feedback, the system store the feedback and the customer details in the system. In case of a SMS either a link for the online survey is shared via SMS which also work exactly the same as that of the email link. Another method is to take feedback via the SMS itself. For example the SMS sent to the customer is with a short question and a set of answers and the customer replies with the desired answer number. The system automatically store the answer and customer details in the system.

3. Integrate Customer Satisfaction Survey with the Queue Management System via QR Code

Integrate Customer Satisfaction Survey with the Queue Management System via QR Code

Integrating customer satisfaction survey with queue management system via QR code is a slightly new trend. The QR Codes, the Customer Satisfaction Survey and the Queue Management System all three are completely independent applications. However, the QR Codes can easily be used to work with other IT solutions. A QR Code actually contains a small chunk of data which is in the forms of bits, these days, almost all modern smartphones have in-built QR code scanning feature, the QR codes are scanned with a smartphone camera and the smartphone can extract the instructions from the QR code, in our case the information will be a link to an online customer satisfaction survey. The customer can submit their feedback and the system can store the feedback to the system with all required details such as the customer details, the agent/server details and the service details which the customer have availed.

All these information are required to process customer satisfaction survey feedback data and extract actionable reports from that data. The QR code is pasted on each counter, and each counter have different QR code, which contains the information of the counter and the agent who is working on the counter at the time of accessing the survey. The customer information and the service details can also be pulled out of the queue management system. Usually for QR Code based customer feedback systems, the customer details are being asked again when the customer go the survey, as the time of the service and ticket closing could differ from the time of submitting the survey. The QR code based customer satisfaction surveys are usually slighter longer than usual and contains a few more questions to get more details.

4. Integrate Customer Satisfaction Survey with the Queue Management System via Smartphone Apps

Integrate Customer Satisfaction Survey with the Queue Management System via Smartphone Apps

Here in UAE the smartphone apps are very popular, people love to access various services online via smartphone applications. Everyone has at least one smartphone and access to the high-speed internet. Which makes the smartphone applications an ideal medium for communication and digital services. Several researches shows that people use smartphone more than traditional computers/laptops. Which makes them even more important for businesses. These days all sort of businesses and enterprises even SMEs are offering smartphone applications to their customers. The modern day queue management system comes with in-built support for smartphone applications. The smartphone applications are a great medium for personalized communication with your customer. These days virtual queuing is also gaining popularity and almost all virtual queue management systems come with a smartphone application.

When a customer sign-up for the queue they are being asked about the service they want to avail, then in the next step when they arrived at the counter, the agent pull all their details into the agent dashboard, which can be linked to the customer satisfaction survey system or module. Later when the ticket got closed the system automatically match those details, identify the customer and the service they have availed, it also identify the agent/server who served the customer and then for that customer in their smartphone application a customer satisfaction survey appears. The customers can be encouraged to submit the feedback by in-app alerts and notifications too. Once a customer submit a feedback then it can be stored in the system with all the required information linked to it which can be captured from the agent dashboard, queue management system and central information center of the enterprise.

5. Integrate Customer Satisfaction Survey with Queue Management System via Customer Portal

Integrate Customer Satisfaction Survey with Queue Management System via Customer Portal

Online Customer Portals are not a new thing, they are being used by the businesses to enable a very personalized communication channel for their customers where they can manage a lot many business processes. Customers frequently visits their portals to either perform a task or to learn about the updates or to check the status of various things. Online customer portals are a great medium for customer satisfaction feedback as well. Businesses can link the queue management system with the online customer portals and the customer satisfaction survey to make a very personalized customer experience. Such setup boosts the survey completion rates. Customer feedback coupled with inputs from various other systems could be a great source of valuable business intelligence data.

Whenever a customer sign-up for the queue, and then get served on the counter, the queue management system can collect various information such as customer details, agent details, service details and various other parameters and after that it enables a customer satisfaction survey link in online customer portal dashboard via the in-built module or a third party customer survey system. When the customer submit their feedback it get stored on the server along with all required parameters coming from queue management system and various touch points of customer journey.

What are the Advantages of Integrating a Customer Satisfaction Survey with the Queue Management System?

What are the Advantages of Integrating a Customer Satisfaction Survey with the Queue Management System?

There are certain behavior and trends for the customer satisfaction survey. People mostly don’t like to spend more time on such things. Which is why all the marketers seeks methods and techniques to reduce the customer satisfaction survey size. The businesses should always have to be very creative and innovative to ask setup customer satisfaction surveys in a way that it require very less time to submit the feedback but it return more data for them to have better understanding of their subject. This is the reason when customers are asked to fill in their contact details and other information before submitting a customer feedback, most of the customer leave without completing it. Only a few customers will take time to submit their feedback with such a long process and most of them would be due to a very bad experience. This completely defies the purpose of the feedback and business can only get a limited vision of their business processes.

However, when a customer satisfaction survey is integrated with a queue management system, business don’t have to ask their customers to fill in long forms and their details before attempting the survey. The customers can directly sent to the question page, and the remaining information can be collected automatically from integrated systems. The businesses can easily get following data automatically:

  1. Customer Identity & Customer Contact Details
  2. Service Details
  3. Agent/Server Information
  4. Date and Time of the Service
  5. Queuing Data
  6. Customer Journey KPIs

If the business, marketer and the system providers are creative they can even link other inputs with the feedback data, for example, if it was their first negative feedback, or the same question got negative response in past, or if the same agent/server is getting negative feedback for a particular service and so many more details. Such details further refine the business intelligence and provide the management a broader and wider prospective of the customer interaction with their brand. The businesses can take more discrete and impactful decisions, form policies and make new strategies to improve everything.

Conclusion

Businesses in Dubai and all around the UAE are using customer satisfaction surveys and queue management systems but very few knows the importance of integrating the two systems. However, the latest queue management systems are coming with in-built customer satisfaction survey module and the queue management systems can also be configured easily with the customer satisfaction survey system. The main idea to integrate the two systems is to increase the completion rate and to collect more in-depth business intelligence. The precise and detailed data collected from such system can be utilized to easily identify the areas of improvements. And business can also rely on the feedback data and business intelligence for improving future policies and making new strategies to improve customer happiness and customer retention which aid continuous business growth. The above mentioned integration techniques will help you understand the integration process and its benefits. If you want to integrate a customer satisfaction survey system with queue management system, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

Check out this: Advancements of Queue Management System Expected in 2022

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Advancements of Queue Management System Expected in 2022

Advancements of Queue Management System

The queue management systems and queuing solutions are very effective and impactful on the customer journey and customer experience. Basically, technology is evolving rapidly. The very basic technology-based items that we used on daily basis such as computers, laptops, and smartphones, televisions, etc. are being replaced with newer more powerful, and better gadgets. Similarly, the other technologies are also evolving. The queue management systems are made with a very basic computing technology that is integrated with a variety of hardware to innovate advanced features and functionalities. The queue management system software tool is also a very powerful component of the solutions, mostly here in Dubai, UAE the queue management software is basically designed to be run on a server, then additional interfaces are provided for customers, agents/servers, and the administrations. The programming tools and technologies used to build such software programs are also evolving and upgrading. This provides a great advantage to the vendors and manufacturers to keep the cost acceptable and provide advanced features as well.

The year 2020 was the year of a complete transformation in the overall customer behavior, businesses and brands operating locally or internationally have never witnessed such a huge shift in such a short period of time. In the year 2021 the queue management system manufacturers and vendors are struggling really hard to meet the new requirements, the year 2022 will be the year of real progress and unprecedented advancements in the queue management system industry. The general public behavior and interaction have been changed completely. The customers demand and expect a lot from their brands and businesses. The market trends have been changed, as now we are more integrated with digital solutions than ever before. The adaptation and acceptance level for digital solutions and systems is at an all-time high. Businesses can experiment a lot with new and innovative digital solutions. The queue management systems are not different either. Here are the advancements of queue management system expected in 2022:

Virtual Queuing

Virtual Queuing

Virtual queuing is not a brand new feature, however, the way it is being utilized is a completely new concept. The main difference between virtual queuing and traditional queuing is that virtual queuing allows the users to virtually sign up for the queue. It means that the customers and visitors can sign up for the queue being away from the business. The virtual queuing sign-up can be done with various means, such as website, online customer portal, appointment booking module, call, SMS, email, etc. The virtual queuing is very helpful for the staff too. As the customers and visitors can sign-up without being physically present at the branch, so there is no chance of getting a crowd or a large number of customers inside the waiting areas. Which also requires additional staff for the management.

Virtual queuing is a great boost to the customer experience and customer journey. As the most annoying thing in any customer journey is waiting. If there is very less wait time the customers can plan to reach the branch at the very exact time of their turn. The customer calling and announcements can also be made using virtual methods/digital mediums. Which makes it even easier for the customers to monitor the queues. Virtual queue management systems are gaining popularity. More often businesses in Dubai and other emirates of UAE are asking for a traditional queue management system with virtual queuing features enabled so that whenever they want to switch to the virtual queuing mode they can do it easily.

Mobile Queuing

Mobile Queuing

If you are living in Dubai or any other part of UAE you must be aware of the usage of smartphone applications. Our society is heavily relying on mobile apps for various daily life gigs. Moreover, the government is also focusing on digitalization for the sake of convenience of the users and to make the services available instantly. There are tons of government services that residents are using via their smartphone applications. This makes society more welcoming for mobile-based solutions. The year 2022 will be the year of the smartphone revolution. I believe the UAE must be at the first place in the list of countries with the most internet access with almost its entire population have access to high-speed internet. This makes smartphone applications even more convenient and effective.

The mobile queuing or a smartphone application integrated with a queue management system is by default a virtual queuing. Mobile queuing is more useful than any other traditional queuing. The customers and visitors can sign-up for the queues from their smartphone applications. The real-time updates and queuing information can be viewed on smartphone applications. The customers can be informed by alerts and notifications. This saves a lot of time and provides a lot many other useful features. For example, the customers can easily search for the nearest branches, they can also lookup for the least busy branches near to them, they can navigate to those branches and much more.

Mobile queuing also provide businesses a direct and personalized communication channel. The business can ask the customers for their feedback after their visit via the queue management system smartphone applications. The customers can also plan and schedule their visits with an integrated appointment booking feature. The queue management system smartphone application also provides additional data which helps the customers to plan their visit such as the information of the busiest hours, days, or branches, etc. The branches which provide additional services or the list of the services, etc. And much more. There is literally no limit. Businesses can get more creative and innovative to improve customer journeys and customer experiences through smartphone applications.

Queue Management System Integration with Software and Hardware

Queue Management System Integration with Software and Hardware

That is obviously not a new trend but we are expecting the queue management system integration with software and hardware to get more intense. Currently, only a few basic software and hardware integrations are commonly used, such as the Emirates ID Card scanning or QR Codes. However, in the year 2022, we are expecting that businesses in Dubai, UAE will start relying on intense software and hardware integration with their queue management solutions. Businesses are always looking for methods and ways to maximize their customer’s experience while also focusing on minimizing the workload of their employees and resource consumptions. The integration is the solution for that.

The integration leads to automation, which not only improves efficiency and makes the process fast but it also increases profitability. Another most efficient way to achieve higher efficiencies is by using a centralized information system that is effectively integrated with all of the IT infrastructures to form up a communication grid. Whether it is a machine to machine communication or a human to human communication, the availability of information at the right time and at the right place is crucial. This is why we are expecting that in the year 2022 businesses will demand more interconnected solutions. This will allow them to not only improve customer experience and customer journey but will also enable them to boost their employee performance and to achieve more effective controls and administration.

The queue management system should be able to effectively manage customer journeys automatically, for that may be new hardware will be needed to enable the system to identify the customers, then the system can prioritize them, and route them to ensure quicker and quality service delivery. On the other hand, if the queue management system is connected to the customer database, it can automatically fetch the data and information required by an agent to serve the customer and to deliver the required service. This makes the process very fast and reduces the service delivery time as well. These are just examples, there is an endless list of software and hardware which can be integrated due to the technological advancements in the queue management system technology.

AI-based Queue Management System & IoT Integration

AI-based Queue Management System & IoT Integration

The AI stands for Artificial Intelligence and the IoT stands for Internet of Things. Both are very latest technologies and a few years ago was considered to be Hollywood stuff. Thanks to the chip advancements and R&D done in the past few years, the two have become a reality. And all technology solution providers are gazing their eyes on the two sectors. If Elon Musk’s future depiction of Artificial Intelligence turns out to be another false speculation, we will definitely witness all sectors of our life flooded with artificial intelligence-based solutions within a couple of years. Here I would also like to mention that artificial intelligence is not only the Terminator but in fact, it is just a highly advanced software with extremely sophisticated programming and currently, Google, Facebook, IG, and tons of platforms that we use daily are running on one or another kind of Artificial Intelligence. The smartphone before getting smart was just the phones, but with Android and iOS, the smartphone has become smart and is ever getting smarter. Similarly, the artificial intelligence integration will improve the queue management systems and each and every aspect.

The artificial intelligence-based software engines will help the businesses to manage and monitor their queues and relevant systems in a more organized and automated way, where most of the automatic decisions will be done through the artificial intelligence-based software engine, which will rely on machine learning and will keep improving itself over the time. This will not only help businesses in effectively managing the customer flow, but the real magic will be done at data capturing, monitoring, KPIs, and reporting sides. The artificial intelligence-based queue management system can provide extremely effective business intelligence and will be able to process various feeds more effectively. Which will make the decision-making even more effective and risk-free.

The IoT is a modern revolution of electronics. With the easy availability of high-speed networks, cloud, 4G/5G, broadband internet access the IoT is not only the future but developed countries like UAE have already started implementing IOT based solutions. The IoT allows various electronics devices to communicate with each other and with a management program that gives them instructions to act accordingly. You must be thinking how will this improve the queue management system? Well, the IoT devices will not only allow easy system installation process but remote monitoring and management of each node and connected device will be possible, such statistical data will be relayed to the AI-based software engine which will utilize it to make real-time decisions to improve the customer flow and much more.

Purpose Made Queue Management Systems

Purpose Made Queue Management Systems

The purpose-made queue management systems are not a new trend, however, these days almost more than 80 percent of the queue management system installation in Dubai and other parts of UAE are generic or general-purpose queue management systems. However, businesses are gaining awareness and are demanding more subjective solutions rather than general-purpose queue management solutions. This is why the year 2022 will be the year of purpose-made queue management systems. Each and every industry will prefer to opt for a purpose-made queue management system rather than altering or customizing and general-purpose queue management system to be able to achieve their desired results. The purpose-made queue management system once in the market will get improved very quickly as more data and studies will be available for the manufacturers and vendors.

The purpose-made queue management system trend will take over the traditional queue management system by the year 2022. And there is another big reason to believe in that which due to the different work processes and different customer journeys at different businesses. This will give rise to the demand for purpose-made queue management systems.

Read this: Pros and Cons of Queue Management System

Conclusion

The queue management system is a very powerful tool for customer journey transformation. It is considered to be essential for the modern customer journey. There has been several improvements and advancements in the queue management systems in past few years, but the way the customer journey and customer interaction with the brand have been transformed in the past few years, the queue management systems are going to take the customer journey to the next level in coming years. The year 2022 will be the year of great innovations in queue management systems. As the customer’s demands and expectations are also evolving at a very rapid pace, this will give rise to the integration of the queue management systems with AI and IoT. The businesses will look to improve the system efficiency and gain more control and better administration in the coming years. This is only possible if the AI and IoT work with the system integration of other organizations’ tools and IT infrastructure. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need an advanced queuing solution that can boost your work efficiency and improve customer loyalty do let us know. We are here to help, you can reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Achieve the High ROI using Queue Management System

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How to Achieve the High ROI using Queue Management System

How to Achieve the High ROI using Queue Management System

Achieving the high ROI results with a queue management system is comparatively easier, as the system itself is very capable. Here in Dubai and other parts of UAE businesses prioritize their customers, the markets are growing, every day the competition is increasing. Studies showed that around 90% of the customers are willing to go to another service provider rather waiting in the long queues. Every single minutes added to customer wait time could cost you potentially tens of hundreds of sales on daily bases. That is the reason businesses from all sectors in UAE are rapidly adopting to the digital queue management systems and queuing solutions. The customer experience and customer journey is extremely important. If a business is not using a queue management system to manage the daily customer flow, they will eventually end up losing a huge chunk of their sales.

That is the reason these days we can find queue management systems everywhere, from banks to government offices, schools to hospitals and clinics, food courts & restaurants to HR Offices, everywhere were we go we find a queue management system. This also results in a lot of vendor and supplier of the queuing solutions. However, there are only a few companies which are offering a great queue management system to ensure higher ROI results for you. RSI Concepts is a leading queue management system vendor and supplier, with exceptional range of different queue management systems. A queue management system in Dubai, UAE is considered to be a long term investment. When it comes to a queuing solution the businesses are concerned about the ROI, as it is a long term investment to calculating the ROI is also not as that simple.

In this blog we will focus on the features which can boost the profitability of a business and we will also explain a business can easily quantify the ROI of a queue management system.

How a business can increase profitability with a queue management system?

How a business can increase profitability with a queue management system?

A queue management system has a lot of benefits and it can improve a lot of areas related to the customer journey and customer experience. On top of that the queue management systems are also very helpful in improving subsequent business processes and policies. Here are some traits of a queue management system that help businesses in improving their profitability:

Reduce Wait Time

Reduce Wait Time

The wait time had different impact on different industries and sectors. But one thing is common, it always have a negative impact on customer journey and customer satisfaction, which results in decline in sales, in some cases this decline could be huge, it is an estimate that worldwide retail sector reported almost 70% of sales drop when the wait time is too long. With a queue management system businesses can avoid such losses, as the queue management system automatically manage and streamline customer flow, which reduces the wait time and improve customer experience. This help brands to retain more customers and improve customer loyalty and get repeated business. Which directly contributes to generating more revenue and profits.

Offer Virtual Queuing

Offer Virtual Queuing

The virtual queuing is the most modernized form of a queue management system. The main idea is to let the customers sign-up for the queues remotely/virtually. The customers can issue a mobile ticket or sign-up for the queue without being arriving at the branch. This allows them to wait outside, or utilize the wait time in some other activity, which in terms of customer journey results in literally no wait time. This not only improve the customer journey and customer satisfaction but it also help employee to improve their work efficiency and the overall productivity of the entire branch. Good quality customer journey makes your customers and visitors happy and satisfied. Happy customers give repeated business and also advocate for the brand.

Improve Employee Performance

Improve Employee Performance

In case of a manual queue management, the employees will have to do all the work manually. They will have to manage the queues, they will have to ensure the smooth customer flow, and they will have to handle the line disputes among the customers and much more. Which distracts them form their primary tasks and result in poor work efficiency. A queue management system eliminate all these problems and automatically handle the entire customer flow, which results in a very smooth and quicker customer journey. This allow the employees to focus only on their primary tasks, and they can easily serve more than twice customers in a single shift or even more. This allow the businesses to reduce the resources which help reducing the cost. And with the improved employee efficiency good quality work increase customer happiness. Which positively impact on the overall business growth.

Automate Customer Journey

Automate Customer Journey

A queue management system allows businesses to automatically manage all touch points and interactions of the entire customer journey. On one hand it saves a lot of time and makes the process fast, on the other hand it improves the customer experience as well. Especially for businesses who have stepped services which require multiple counters for a single service delivery. A queue management system also significantly improve the customer flow in scenarios where multiple services are being offered and certain counters are dedicated for certain services. The queue management system also help managing and routing the VIP or premium customers and the customers with special needs. This improve customer experience a lot and it portrays a very positive brand image. Which help attracting more customers and also good for customer retention. These factors directly impact the business growth and profitability.

Improve Service Quality

Improve Service Quality

The customer interaction with the business can heavily influence their service experience as well. If a customer or visitors had to wait for too long under mismanaged or poorly managed conditions, when they will reach to the counter they will be annoyed or upset. This will also impact their interaction with the service agent/server. If the customers and visitors got an excellent experience before reaching to the counter, they will be happy or at least they will not be angry or upset. This will make them more open and understanding towards the agent. Satisfying such customer is a lot easier than satisfying annoyed customers.

Moreover the queue management system also reduce the unwanted work load from the employees, which make them more efficient too. The employees will be highly focused and can deliver good quality service as well. The queue management system also have ability to route customers with different needs towards different counters. If agents are delivering only one or a few services, they could easily build expertise for that. Which also improve service quality and customer experience. Good quality services build good brand identity which help increasing conversion rates and customer retention and these all things contributes to business growth.

Improve Customer Retention

Improve Customer Retention

Customer happiness and good customer journey is a key to customer retention. If your customer are happy and satisfied they will remain loyal to your business. If they are unhappy they will immediately move to a competitor. The customer retention is extremely important for business growth. As if you keep focusing on marketing and other efforts to increase your new sales, but failed to retain the existing customers, then your overall profitability will decline. It totally depends upon the number of new customers coming to your brand and the number of customers who are leaving your brand. Eventually it will act like a death trap.

But if you manage to retain your existing customers, you will not only get repeated business from them but you will be able to keep adding more customers who will contribute in the growth of your business. A loyal customer base act as a foundation for a business, without that a business could crumble anytime. A queue management system ensures your customer leave happily and satisfied. Happy customers are tend to be the most loyal to the brand. They also promote the brand within their circles. Which attract more customers and build a strong brand identity. Brands with positive brand identity tends to have higher conversion rates from their marketing efforts comparing to the average brands or brands with poor brand image.

Improve Communication with Customers

Improve Communication with Customers

A queue management system with its advanced features enables direct communication between the customers/visitors and the brand. The customer interfaces can be designed with multi-lingual support to further improve the communication. Moreover the business can also collect customer feedback using the additional queue management system modules. Business can conduct online surveys and request for their opinion or suggestions. With the integrated smartphone applications or online customer portals, the businesses can enable a direct and personalized communication channel between them and their customers. The customer feedbacks and survey data can be utilized further to assess business practices and various other aspects of customer journey.

Collects Stats & Business Intelligence

Collects Stats & Business Intelligence

A queue management system is a great source of various types of valuable business intelligence data. It allow businesses to capture data from all touch point throughout the customer journey. The customer feedbacks also help evaluating various business processes, employees and customer experience. The queue management system has built-in KPIs (key performance indicators) to measure the performance of various active components, such as relevant systems, customer flow, and employee performance. The employee performance indicators help business to accurately quantify the performance of individual employees as well as of teams and branches. The management can easily take actions and make decisions to improve employee performance which will also help improving the service quality. The system usage stats and customer feedbacks help business in making policies and strategies to improve performance, products & services, and quality of service. Which will later help businesses in increasing sales and revenue.

How to Calculate the ROI of the Queue Management System

How to Calculate the ROI of the Queue Management System

As whenever a new system is acquired every business set their goals and objectives and then evaluate the system by various aspects such as system usability, utility, scalability, estimated outcome, cost, and other financial aspects. On the bases of these an overall ROI (return over investment) is calculated. Every system is eventually evaluated on the bases of its ROI. If the ROI is good the business can commission the system with confidence. If the ROI is not satisfactory then the business will be hesitant to invest in such system. For queue management systems the ROI calculation is very simple and easy.

Without a queue management system the business will have to allocate more employees to handle the customer flow, usually the employees are assigned by keeping in mind the busy hours and the regular foot fall. So, usually the most of the branches are either overstaffed or inefficiently staffed. This put a lot of expense on businesses. With the help of a queue management system the system take care of most of the intermediary processes and automate various steps of the customer journey, which entirely eliminate the need of additional staff. The customer flow and the entire queues are managed automatically by the queue management system, this also improve the work efficiency of the agents/servers. With the help and benefits of the queue management system the employee performance is also significantly improved, which make them able to serve more customers in a single shift. That is how the business can easily calculate how much agents/server or employees will be required to server a certain number of customers and visitors.

Another very accurate ROI can be the estimation of the cost per customer or per service delivery. This is also very easy to calculate. The businesses can easily calculate the service cost per customer before the queue management system and after the queue management system. All you need is the quantity of the customers they have served last year or more precisely the number of serving customers as it could also include the customers with the repeated service delivery. Then the cost on each service, and the value of the each service. Then the ROI can be calculated by including the queue management system into the equation and both results can be compared.

Other non-financial benefits are also there. The biggest benefit of a queue management system is that it significantly improve the customer journey and customer experience. Which exponentially increase the customer satisfaction score. The customer satisfaction score drives the opinion about the brand and help building a positive brand image. A good brand identity attracts more customers and also plays important role in conversion and lead generation through various marketing efforts. So, in longer run with or without the non-financial or non-quantifiable benefits of a queue management system the ROI is excellent.

Conclusion

Obviously whenever a business plans to acquire a new system or infrastructure the one thing that counts the most is the ROI (return over investment) rates. In case of a queue management system the ROI is always excellent. As any queuing solution comes with certain benefits such as reduction in wait time. The automation and functional improvement in business processes lead to an excellent customer experience and a smoother customer journey. The less work load on the employee lead to their performance improvement. With the help of a queue management system a single employee can handle more customer in a single shift. The cost and expenses can be reduced, the output can be maximized. Which significantly improve the ROI of a queue management system. At RSI Concepts we have a dedicated team of technical experts and business analysts who can help you with your queue management system project. You can easily reach us out through our Contact Us  page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Pros and Cons of Queue Management System

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Pros and Cons of Queue Management System

Pros and Cons of Queue Management System

A queue management system is considered to be a necessity these days. As almost all sorts of industries are adopting it in Dubai and other parts of the UAE. Do businesses most often think what are the pros and cons of a queue management system? The purpose of this blog is to provide a detailed overview of all the advantages and disadvantages or limitations of a queue management system. Generally, a digital queuing solution is very beneficial for a business. Any queue management system is used to achieve two primary objectives, one is customer satisfaction and the other is to improve employee performance. Customer satisfaction and improved employee efficiency are important for building a positive brand image that attracts more customers and also improves conversion rates. Businesses can easily achieve their goals and increase their profitability by simply implementing a queue management system.

Here are the pros and cons of a queue management system:

Pros of a Queue Management System

Pros of a Queue Management System

There are several pros of a queue management system, such as:

1. Efficient Customer Flow Management

Efficient Customer Flow Management

With the help of a queue management system businesses can easily manage and streamline their customer flow. The queues are well-organized, automatically controlled, no or very limited human intervention in managing the queues, no line jumpers, no disputes and troubles inside the waiting lines. The businesses had to keep a lot of staff to manually manage the queues and to cope with the problems occurring in manual lines. This was not causing troubles for the staff but such problems also affect the customer experience and delay in the customer journey. A queue management system can automatically manage all these things, there is no human intervention, so people don’t complain much about their positions in the queues, there are literally no disputes as everyone knows the lines are controlled by the computer program and not by a human being. This is why a queue management system can not only improve the customer experience and customer journey but it also reduces the workload on the employees, the business can manage massive queues with only a few staff members.

2. Reduced Wait Time

Reduced Wait Time

One of the biggest advantages of a queue management system is that it can significantly reduce the wait time of the customers and visitors. Several studies and various market researches have suggested that an ordinary customer or visitor can happily wait for 13 minutes, any time longer than that starts bothering them, if your customers get annoyed before even reaching the service counter, the chances are they will going to have an average or maybe bad experience with the agent too. No matter how hard the agent tries to satisfy them, if they had to wait for a long time, they will eventually end up leaving the premises unsatisfied and unhappy. So a reduction in wait time is extremely important to improve customer experience and customer journey. The queue management systems can easily reduce the wait time by a significant margin comparing to manual queuing.

3. Organize and Automate Customer Journey

Organize and Automate Customer Journey

A queue management system not only helps to reduce the wait time but also helps to organize and to automate various processes throughout the customer journey. Most businesses have various different services and different service delivery practices. Each business tries to make its customer journey unique, convenient, and easiest. All businesses have their own policies, priorities, and objectives. Some services are popular and some are not, some services require specially trained staff and so on. In some cases, a single service could take multiple counters to get the process done. All these situations make the customer journey complex and difficult to manage manually. However, with a queue management system businesses can program it as per their policies and the system will do the rest.

The queue management system can easily identify the required service during the signing-in process. Then it issues the ticket for the respective counter(s). The queue management system can also take the customers and visitors through the stepped service delivery process in which multiple counters are involved in a full-service delivery. The queue management system can also identify the priority customers and direct them to their dedicated counters. All this happens automatically and instantly. Moreover, the queuing systems can automatically reroute the customers to the vacant counters and to the counters with smaller queues. The management only has to configure the policy one time and the queue management system automates the process and handles the customer journey automatically. This not only makes the journey fast but also completely eliminates the errors and problems that are common in manual customer journey management.

4. Improve Employee Performance and Increase Service Quality

Improve Employee Performance and Increase Service Quality

Without a queue management system, the most of the employee’s efforts are consumed by managing the customers and visitors. However, with a queuing solution, the customer flow and many other things can be automated and managed by the system, which leaves very little work for the agents/server. The employees can focus more on their primary tasks. This boosts employee performance and makes them able to serve more customers in a single shift. Above all, each employee can easily focus on serving the customers so the service quality also improved and the customers get a better experience. This is how the queue management system helps businesses in improving their employee performance.

As the customer journey and various touchpoints are being managed by the queue management system, automation makes the processes simpler and quicker. It also reduces the workload of the employees and the employees focus more on serving the customers. Not only that, with the less wait time, automation and well-organized queue management the employee also got a good experience and when they reached to the counter they are not stressed or annoyed, this let the agent communicate well with the customers and visitors. Which also improves the service quality. The customers who are calm and happy are much easier to satisfy than the customers who reached the counter after hours of wait and going through a bad wait time experience.

5. Reduce Cost, Increase Customer Loyalty and Increase Profitability

Reduce Cost, Increase Customer Loyalty and Increase Profitability

A queue management system is far cheaper than having employees managing customer flow manually. The queuing solution also reduces the workload of the agents/server which means a single agent or server can serve more customers in a single day, which reduces the number of required agents/server and allow the business to cut the cost. Excellent customer journey management and great customer experience ensure customer satisfaction. A happy customer tends to be more loyal than an unhappy customer. Some of our customers have witnessed a huge rise in customer loyalty and returning customers after deploying a queue management system in Dubai, UAE. A happy customer will be more loyal to the brand. The customer loyalty help business to improve customer retention. And it directly impacts growth and revenue.

If a business has a stable foundation of loyal clientele, they can expect higher conversion rates too. Which ensures steady growth. The happy customers not only give repeated business but also help brands in building a positive brand identity. If a customer has a great queuing experience they will tell their friend, family, and colleagues, and become brand advocates which is great for brand image building. If a brand has a positive brand identity, it tends to attract more new customers and its marketing efforts also return good results only due to its positive image and good brand identity. A queue management system plays a vital role in improving customer happiness and customer satisfaction.

Cons of a Queue Management System

Cons of a Queue Management System

There are only a few cons of a queue management system, such as:

1. High Initial Investment

High Initial Investment

The initial investment is relatively higher. That is also a big reason why businesses are so skeptical when making a decision on a queue management system. As the queue management system contains several hardware components and several software features, which increases the project cost. It is usually the hardware that costs you more. There are multiple digital signage, interactive kiosk or ticket dispensing machines, customer announcement system, counter plates or counter displays, networks, etc. These all hardware components are just a bit expensive but are long-lasting and comes with a longer lifecycle and warrantees.

2. Regular Maintenance

Regular Maintenance

As there are so many hardware components involved so regular maintenance is mandatory. It is a common practice in Dubai and all over the UAE that whoever is acquiring a queue management system also sign-up for an annual maintenance contract. This also impacts the overall cost. Usually, regular maintenance is required to solve network-related problems or less often the ticket dispensing machine or interactive kiosk requires maintenance. It also requires regular paper role filling at which it prints tickets. That is why regular maintenance is required.

3. Local Hosting or Online Hosting /Cloud

Local Hosting or Online Hosting /Cloud

As the queue management system comes with queue management software too. Which has to be hosted on a server. Usually, businesses prefer to host the software in their on-premises data centers, which is costly and requires regular maintenance and management too. In the case of online hosting or cloud-based solutions, the business will have to sign-up for the annual maintenance services. Which also increases the overall cost of a queuing solution. Either way, additional cost, and regular maintenance are required.

4. Expensive Software System Integration

Expensive Software System Integration

Most of the time the queue management software integration with other corporate tools and enterprise solutions is not that costly. But in some cases where customization is required, the businesses might have to pay extra to all the parties involved. For example, if a particular feature is needed with the queue management system that requires integration with the ERP or Customer Loyalty Program, then either a middleware is built to synchronize both the systems or modifications are required at both ends. Either way, the business will have to bear additional costs for the system integration.

5. Limited & Expensive Hardware Customization/Upgrade

Limited & Expensive Hardware Customization/Upgrade

Although the software customization and upgrade is a bit less costly the hardware upgrade, customization or modification is a bit expensive. There are only a limited number of hardware devices that can be integrated into the system to build useful functionalities. For example, if your sign-up process needs the customer or visitor to scan their Emirates ID card, and later you realize that rather than Emirates ID card or even along with that you also need Facial Recognition. In order to build this feature, the interactive kiosk must have to be modified or customized. Once a kiosk design is built it is very hard to customize it, in most cases, the businesses end up buying altogether a new kiosk model. Which not only increases the cost but also wastes the older kiosks. That is why hardware customization and upgrades are difficult and expensive.

Conclusion

When we talk about the pros and cons of a queue management system we should think about the long-term return over the investments rather than just the initial cost and expense. A queue management system’s initial cost is a bit higher but in long term the benefits are staggering. With the improved customer experience and quicker customer journey with improved service quality and boosted employee performance, the business can achieve a great competitive edge over their competitors. So, I would suggest rather than considering the short-term expense the business should focus on the long-term goals and profitability that is only possible with a queue management system. The queue management system helps businesses in improving customer loyalty and customer retention, which leads to positive brand identity. The positive brand image attracts more customers and improves the conversion rates. So in longer terms, a queue management system can offer a great ROI. RSI Concepts is a leading Queue Management System brand, we offer very cost-effective customized queuing solutions. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch.

Check out this: Difference in Wired and Wireless Queue Management System

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Difference in Wired and Wireless Queue Management System

Difference in Wired and Wireless Queue Management System

Queue Management System is a very important tool to manage customer experience and customer journey. In Dubai and all around the UAE the markets are very competitive, the customers are very conscious and demanding, if a business fails to satisfy their customers, they will immediately switch to a competitor. That is why the customer experience and customer journey is extremely important. The happy and satisfied customers are more loyal and likely to remain with the business for a long period of time. Such customers not only give repeated business but are also helpful in promoting positive brand identity and brand reputation. Brand reputation is a key to sustainability and growth. That is why businesses all around the world are investing heavily in solutions and systems to improve customer happiness by providing them a convenient customer journey and managing their experience with the help of various tools. The queue management system is the most powerful and most effective tool to improve customer happiness and customer experience.

Almost every business located in Dubai or any other part of the UAE that deals with customers on regular basis at their offices and branches should have a queue management system or a queuing solution. The queue management system automates various steps, streamlines customer flow, reduces wait time, improves employee performance, and provides a smooth customer experience. There are so many different queue management system vendors and suppliers working in Dubai, UAE. All of them are offering various different queuing solutions. This makes it a bit confusing for the clients, who are seeking a queue management system. There are several queuing solutions on the basis of features, functionality, and application, some of which are general purpose and some are purpose-made only for certain industries or applications. This is why we are writing this blog to help our customers and audiences easily choose the best solution for them. There are two major types of queue management systems on the basis of hardware, wired, and wireless queuing solutions.

Wired Queue Management System

Wired Queue Management System

The wired queue management system is the oldest form of a queuing solution. There are several applications of a wired queue management system. As the name suggests, the entire system and its all components are connected with wires. Earlier the queue systems were used only for managing queues. Nowadays a queue management system has transformed into a very powerful customer satisfaction management tool. Business can not only manage their queues but they can implement various company policies using a queue management system. Businesses can easily improve their methods and practices, automation and connectivity enable innovative solutions that provide a great competitive edge.

Wired Queue Management System Components

A basic wired queue management system consists of the following components:

  1. Ticket Dispensing Machine or Interactive Kiosk
  2. Digital Signage for Ticketing Information
  3. Announcement System (Audio + Visual)
  4. Counter Plates or Counter Screens
  5. Cabling and Network Devices
  6. Optional Accessories (Stanchions, Fixed Signs, Markers, etc.)
  7. Server-Side Software Application (Administrative Dashboard)
  8. Agent Terminal

These are the basic components of a wired queue management system. The software has to be hosted on a server, either online or offline. Mostly in Dubai and other parts of UAE businesses prefer to host the application on a local server.

Wired Queue Management System Customer Journey

The first interaction of a customer is with the ticket dispensing machine, where they can press a push-button or soft-touch button to print their ticket number. These days, mostly an interactive kiosk is used instead of a ticket dispensing machine. The kiosk comes with a medium-size touch screen that shows other important information too. The kiosk can also be configured with additional hardware accessories to further improve customer experience and customer journey.

The digital signage is placed in the waiting area, showing live feeds of queuing information and some multimedia content. The visual announcements are made on the same signage screens. The audio announcements are done through a connected set of audio systems. The audio announcements are usually multilingual. In the case of digital counter plates or counter displays, the ticket number is also displayed there to help customers in finding their counter.

Wired Queue Management System Applications

The wired queue management systems are suitable for almost all sorts of applications. However, for certain applications and scenarios the wired queue management system is the only choice. For example, in hospitals, where the wireless signal can interfere with medical devices and machinery. Or such facilities where wireless is not available. Or In such scenarios where there are too many wireless users such as malls, food courts, etc. where shared WiFi is used. In places such as airports, government departments, banks, etc. where security is a huge concern, we always recommend wired queue management systems.

Wireless Queue Management System

Wireless Queue Management System

The main reason for using a wireless queue management system is that it is easy to install and it is very cost-effective. It is very important to understand what your objectives with the queue management system are and what else you could do with it in the future? A queuing solution is a long-term investment and these systems are based on a very flexible technology that can easily be upgraded and improved. So, keep those things in mind too. Another big advantage of the wireless queue management system is that it is can be online or cloud-based. The software is designed in a way to uses minimum hardware and it may also allow the clients to use their existing hardware too, for example, tablets, iPads, or even smartphone applications can be built for the end-users (customers and visitors). The wireless queue management system is very cost-effective and it comes with modernized solutions and features that can be further customized easily over time to improve system efficiency.

Wireless Queue Management System Components

The wireless queue management system doesn’t have a long list of system components, although the process and operation are the same, the objectives and goals are the same, however, most of the hardware components can be replaced with software or businesses can repurpose their existing hardware, such as computers, tablets, etc. On top of that, all the hardware devices and various dashboards don’t require to connect via network lines or don’t have to be on the same local area network. This also enables businesses to move the components around with ease and comfort without bearing any additional cost so the businesses can easily rearrange various connected hardware or simply they can relocate them to a different area or even branch too. Here are some basic components of a wireless queue management system:

  1. Sign-up Mechanism
    1. Ticket Dispensing Kiosk

OR

  1. Virtual Sign-in (QR Code, Smartphone Apps, Call, Email, SMS, Online Appointment, etc.)
  1. Digital Signage for Ticketing Information
  2. Announcement System (Audio + Visual)
  3. Counter Plates or Counter Screens
  4. Online Administrative Dashboard
  5. Online Agent Terminal
  6. Optional Accessories (Stanchions, Fixed Signs, Markers, etc.)

These are the basic components of a wireless queue management system. In Dubai and all across the UAE business usually prefer online hosting or a cloud-based solution for the queue management system software. All the hardware devices are linked to that system via the internet, hence no need for cabling and network. This also reduces the cost and makes operation and maintenance easier. The online feature provides flexibility and convenience for both the management and the customers and visitors. Respective terminals, dashboards, and interfaces can be accessed online from any computer, tablet, or even smartphone.

Wireless Queue Management System Customer Journey

The wireless queue management system offers an even better customer journey and it also allows businesses to easily rearrange the hardware to further improve the customer journey. The facility to be able to sign-in wirelessly allows the customers and visitors to sign-up for the queues even before arriving at the branch. This significantly reduces the wait time, in fact, in some cases, the wait time can literally reduce to none. This improves the customer journey and customer experience. The customer journey starts with a sign-in process like any other traditional queue management system. Then the customers can be provided with live feeds and announcements on the digital signage placed inside the premises or either on their mobile devices or computers via customer portals or smartphone applications. The customer call is also done through all the above-mentioned mediums along with notifications in the smartphone, SMS alerts, and audio announcements inside the branch.

The customer portals, smartphone applications, and online appointment booking systems are designed to improve customer experience and customer journey. The customers can be provided with additional information to improve customer engagements and to make their waiting experience more pleasant. The customers can arrive at the counter when their ticket is called or when they got the alert or notification and then they can avail the service instantaneously. Later on, the customers can also be contacted to submit their feedback and share their suggestions via digital mediums. The wireless queue management system is also equally capable of capturing all the statistical data and business intelligence to further help businesses in improving their future strategies and policies.

Wireless Queue Management System Applications

The wireless queue management system can be used at any place where the traditional wired queue management system can be used. Although there are very few limitations, such as places and scenarios where the wireless connection is not possible or especially in hospitals and clinics where wireless signals can interfere with the medical equipment and life-saving machinery. Considering the usability, flexibility, and low cost, the wireless queue management systems are a much better choice than a wired queue management system in a regular customer support and service scenario.

The wireless queue management systems are ideal for businesses who want to upgrade, relocate, or temporarily installing a queue management system. Here in Dubai and other emirates of UAE certain businesses often require to set up temporary offices in remote locations, or have to set up off-campus offices for a temporary time period, mostly the events, fairs, and temporary offices at project sites, etc. for such requirements businesses prefer to acquire a queue management system on rental bases. For such scenarios a wireless queue management system is ideal. It is very cost-effective, the setup and relocation cost is very low, as all the devices are wireless, moving them to new locations is very easy. The businesses can use their in-stock hardware and once used they can easily decommission it. Or else the hardware used with the wireless queue management system can be stored in the storage until the next requirement. Either way, it is very cost-effective.

Conclusion

A queue management system is a basic necessity to be able to improve and manage the customer experience and customer journey. The modern-day queue management systems not only allow the businesses to improve their customer journey and branch efficiency but also provide valuable business intelligence which can further be utilized to improve business practices and products & services. There are several different types of queuing solutions available in the market in Dubai, UAE. The two major classifications are wired and wireless queue management systems. The wired queue management system is the traditional form of queuing solution, however, these days the wireless queue management systems are also gaining traction. Both are equally useful, in some cases, the wired queue management is the only choice, and in some cases, the wireless queue management system is the best option. The purpose of this blog was to give our audience and customers a brief understanding of the difference between wired and wireless queue management systems. If you are still not sure which type will suit you, do let us know through our Contact Us page or leave a comment in the comment box below and we will revert back to you soon. RSI Concepts is a leading queue management system provider in Dubai, UAE.

Check out this: List of 5 Prerequisites of Queuing System