A queue management system is a great tool to transform customer journey and customer experience. These days business in Dubai and all around the UAE are heavily relying on digital queuing solutions to effectively manage customer flow and to improve customer experience. The queue management system have huge direct and indirect impact on customer experience and service delivery. It can significantly reduce time and enhance employee performance which both result in better and improved customer experience. As the technology and digitalization have taken the entire world like a storm, things are changing rapidly. There are tons of technological advancements and so many new tools and technologies have been introduced to the market each year. The facial recognition is a modern technology, it is used to identify someone from their face. For human it is not a big deal but for technology it is a big leap, the technology was available since more than a decade, but in past few years it become publically available and mass production have significantly reduced the cost.
The queue management systems have travelled a long journey and reached to a point when machine learning, artificial intelligence, smart algorithms and powerful software engines are completely changing the customer flow and customer journey management. The facial recognition technology is a great tool to immediately identify the customers and visitors, it can greet them at the interactive self-service/self-signup kiosk, the in-built software engine is capable of recalling the previous service availed by the customers and can ask them about that, later the facial recognition can detect the customer arriving at the counter and push their data and info to the server/agent dashboard, which can expedite the service delivery process. The facial recognition is also helpful for feedback collection, as the customers are not required to input their ID and Contact information, the surveys become short and the response rate increases automatically.
Queue Management System with Facial Recognition Technology Improves Customer Experience and Brand Reputation
The year 2020 was and the year 2021 is the years of digitalization, the general public is more aware and comfortable in using digital solutions and adopting to new technologies. Several studies have shown a completely different trend in general public, people are more inclined toward the technology and digital. A touch of high-tech would always be appreciated, the facial recognition and integration with advanced intelligent software solution will enhance the user experience. When the users will be greeted by name and their identity will automatically be detected, they will get a positive impression. This will also help building a positive perception about the business such as the business is up-to-date with latest technological advancements, this also gives an impression that business would use modern technologies and latest solution for their products/services too. Which is always appreciated.
Moreover the customer experience will be personalized and more impactful. The user interface, the customer routing, the ticket printing and so many other things can be garnished with the personalized touch. Which will enhance the customer experience. From the management point of view the identification of the customer at the sign-in step is also very helpful in expediting the customer journey and it could also reduce the service delivery steps. The shorter, personalized and high-tech customer journey and customer experience help businesses building a good relationship with their customers. The marketers are well aware of the benefits of the personalized communication, similarly the personalized customer experience also improve their trust and loyalty with the brand and earn positive reputation and brand identity for the business.
A positive brand reputation and good customer experience is very important for the long term success. If a customer had a bad experience it cause harm to the brand identity, such harm could be equated by almost ten positive experiences and the chances are the customer who had a bad experience might never return back to the business. That is why a good customer experience and customer journey are considered to be the most important factor in brand reputation. If a customer had good experience it will build a strong bond with the brand and become a loyal customers, the loyal customers are the one who tend to promote the business and be a good brand advocate. The loyal customers also have a tendency to ignore occasional negative experiences and they always gives their favorite brand another chance. The loyal customers are a great asset and can help business reduce the marketing expenses as well. The studies have shown that it is nine to twelve time more expensive to acquire a new customer than selling to an existing customer. So a good customer experience and a better customer journey could be a key to higher profitability and long term steady growth.
Queue Management System with Facial Recognition Technology Improves the Customer Sign-Up Process
For every queue the customers will have to sign-up. A facial recognition technology enabled queue management system can identify the customer when they arrived at the self-service interactive kiosk to sign-up for the queue. The system can greet them with personalized message along with their name, photo or any other detail. This also enables the businesses to push their marketing strategies for example the business can recall their previous interaction and ask them whether their current visit is regarding to that or not, the businesses can push a marketing message for upgrade for the service they have opted last time and so on. The customer identification is also very helpful in managing and controlling the customer routes and customer journey. The queue management system can easily identify the VIP or Premium customers or the customers who should be served differently or any such case.
In both cases the stepped services and single counter service delivery the customer journey could have a great influence on the customer happiness and customer satisfaction. The businesses can utilize the facial recognition to personalize the customer experience. As the customers are not required to fill-in long online forms to identify themselves so the identification process is very smooth and super-convenience. The queue management system can associate the customer identity with their ticket number and upon their arrival on the counter the queue management system can push all the customer data and relevant information on the agent counter which further facilitates the service delivery process and makes it easier for the agents to have access to the relevant data hence the customer don’t have to provide their information on the counter, which reduce one more step from the service delivery process and make service delivery quicker and convenient.
Queue Management System with Facial Recognition Technology Help Collecting Customer Feedback
A queue management system with facial recognition technology can easily identify the customers and once a customer got a service done the business can request the customers to provide their feedback. Usually the customer feedback system is integrated with the queue management system or modern day queue management system has it as an in-built module as well. As the system knows which customer is being served at the counter to it can relay the same information to the interactive touch screen for the feedback. Usually those screens are installed on the counter or placed very close to it. When a customer have finished their work with the agent/server the interactive feedback screen can display a personalized message with request for the feedback. This will attract more attention and it improves the response rate. Moreover the customer is not required to fill-in their details to submit the feedback. All the customer data and details will automatically be linked to the customer feedback kiosks/screens/tabs.
Queue Management System with Facial Recognition Technology Help Collecting Business Intelligence
The queue management systems are considered to be a great source of very accurate and detailed business intelligence data. A queue management system with facial recognition technology can easily capture a lot more details. In some cases some touch points require the customer to identify themselves by either inputting their contact number, name, email or customer ID or any such perimeter which prolonged the customer journey and most of the customers don’t like it. However with the facial recognition technology the customers are not required to fill-in any details, all the details will be pulled out from the customer database by just recognizing their face. The system can also collect customer feedbacks and a lot of statistical data which is very helpful for businesses to evaluate their current strategies and methodologies. Our queue management system with facial recognition comes with in-built data analytical and processing tools. The businesses can generate reports and assess their employees by monitoring various in-built employee KPIs. Such data is very helpful for decision making and future strategies and it also provide a deeper insight to the customer perception of the brand, their experience and it also highlights the areas of improvement. Businesses can easily make informed decisions on the bases of business intelligence data.
Read More: 5 Signs Your Business Requires a Queue Management System
Conclusion
Businesses and organizations in Dubai and all around the UAE are utilizing queue management systems to organize and manage their queues. There is nothing constant in the market, the market is ever changing and evolving, the customer trends are changing, their expectations and needs are changing so does the queue management system. The facial recognition technology is not new but only in past few years it have become widely used in commercial systems and solutions. The queue management systems can utilize the facial recognition technology to boost the customer experience and customer journey. The facial recognition is an easiest way to identify the customers. The customer identification during the earlier stages of the customer journey enables the businesses to provide a personalized customer experience and better customer journey. It also comes with a lot many functional advantages, for example, the customers can be identified during the sign-up process by facial recognition.
The same facial recognition ID can be used at various customer journey touch points and service delivery steps to accelerate the process as well to enhance the customer experience from the sign-up to service delivery and then the customer feedback. RSI Concepts is a leading queue management system provider. We offer standard and customized solutions to our customers to ensure better efficiency and competitive cost. If you need more information or want to get a quote, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.
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