In Dubai and all around the UAE new businesses are starting on daily bases. This is due to the favorable government policies and highly stable market conditions. This also means that if you are a startup, your competition will be increasing day by day. In such circumstances, a business needs to establish a strong brand identity and they need to do it very quickly. For startups and small businesses the resources are always limited, whether it is financial resource or human resource. No matter if you are a sole proprietorship or a medium/large enterprise the corporate website is absolutely essential for your business to establish a strong brand identity. The present day markets are heavily relying on internet and information technology, here in UAE the internet penetration is 99% and almost same amount of population uses mobile phones. Another very important customer behavioral trend is that a majority of the customers use internet as their primary source of information and whatever they find over there can greatly influence their decision. That is why customers tend to look up for the products/service and businesses in the internet before even contacting a sales rep.
It is very important to capture your targeted audience’s attentions, for example, if you are selling computers, routers and other stuff or if you are an art & craft selling store, people might be searching for you over the internet, if they find a good website and relevant information they will most likely to send you an enquiry or visit your store. If you don’t have any website then you are completely out of the game. In this blog we will list some most important benefits of a business website which will help our audience to understand why the web development is so crucial for startups and even for established businesses.
Web Development for Startups: Low-Cost Marketing
A business website for a startup can be very beneficial in terms of marketing. A business website is basically the foundation of all your digital efforts, you build your online brand identity and marketing campaigns around your website. Al other digital marketing channels and adverts can converge your audience to your website, which can provide your audience required information and website also help communicating the brand message and value proposition which is essential for conversions. Whether you need lead data or you want to make online sale via your website, it is crucial to develop a website capable of performing the desired tasks. Businesses also use landing pages for their different paid advertisement campaigns, and in order to convert you must have to have an intuitive and appealing website. The startups can create dedicated landing pages for different audience groups which help increasing the conversion rate.Apart from that a startup can transform their website into a very powerful and cost-effective marketing tool by working on the SEO.
The SEO or search engine optimization is a technique to align your website with the standards and regulations of the search engine such as Google this includes almost everything, from user experience to content, and responsiveness of the website, etc. The SEO help startup get huge number of people to their website which definitely raise the chances of conversion.There are several search engines, however, the Google is considered to be the market leader as it dominates all other search engines with more than 96% of the search market share. The SEO is a great source of generating organic traffic for your business website, the organic traffic is absolutely free which help you minimize your digital marketing expense. According to several studies the organic traffic accounts for almost 70% of the total website traffic for an established business who is also actively utilizing other digital channels. This means that by just a little effort or small investment in the SEO you can generate huge amount of traffic for your business website and the website traffic is directly proportion to conversion and sales.
Web Development for Startups: Unique Brand Identity
A unique logo design is not enough to provide you a unique brand identity. The unique brand identity is much more than that. It is the consistency in communication, your appearance, and your entire personality. A website is very much capable of providing you the tools to establish a unique brand identity which is vital for competitive advantage and it can greatly help you stand out of the crowd. Your brand identity should communicate what your business stands for and what are your values, it should be able to convey a message instead of a highly decorative emblem or monogram. Your website would be the first interaction for a larger chunk of your audience, it has to set up a long lasting positive first impression. Your website can help you establish a unique brand identity by communicating your brand message, value proposition and your mission. Your website can tell your audience what you stands for, who you are, what you are offering and how your products/services are unique.
Your website will tell customers that what you are offering them no one else can offer and that is what makes you unique. The mission statement, the about section, the content on your homepage, your product/service pages and the overall look and feel of your website will build your unique brand identity. The human brain works in a very peculiar way, we perceive colors and patterns fairly quickly than reading text. The visuals always have quicker effect on our perception. This is where your corporate website can help you setup a unique and lasting first impression. It includes the way you design your homepage, the first section, hero image, the taglines, the menu and other design elements all plays an important role in building a unique brand image. The features and functionalities you are offering will have great impact on your customer journey and customer experience. That is why it is important to have consistency in everything, especially your brand’s look and feel and its communication tone. A unique brand identity will give your audience a sense of superiority and familiarity at the same time and help you capture their attentions.
Web Development for Startups:A Great Competitive Advantage
The growth and success of a business pretty much depends on its ability to sustain a competitive advantage. Your unique brand identity and a well-developed business website can provide you a great competitive advantage. The startups in particular need that much more to sustain and grow in the market. You should ask yourself, why a customer should purchase your product or acquire your services when there are hundreds of other businesses who are also offering the similar products and services? The answer is your uniqueness and ability to differentiate your products and services from the rest of the crowd. The startups will have to compete with other startups and already established businesses with strong brand recognition. It is important to gain your audience’s trust with your branding and communication. Your business website can help you communicate your brand message, value proposition and vision in a way no one other is doing.
It will help you present your products and services in a way which focus on the value you are offering that no one else is offering. Your product features, your pricing modern, your service plans and many more could be unique, but it will be your website which will help you to effectively present that uniqueness to your targeted audience which will help you generate more leads and sales. A website can help in gaining many competitive advantages, such as you can improve customer journey by offering interactive tools at your website, you can offer a great customer service using your website, you can gather customer data insight using your website and you can collect lead data or improve your email data base with your website. A website is a great tool for instant communication which also help improving customer engagements. A startup can integrate social media and publish social proofs to gain the trust of the audience. All these features and several other features like that will help you increase your competitiveness and uniqueness and will help you building a unique personality of your brand.
Web Development for Startups: Reputation and Trust
Whether it is a startup or a well-established enterprise, building a great reputation and gaining customer trust is always the top priority objectives. Businesses need to build a positive brand reputation which help them gain customers’ trust. Startups in Dubai or anywhere in the UAE usually doesn’t focus much on their websites, either they don’t develop websites, or even if they build a business website, they don’t focus much on its performance. The success of a startup heavily depends on their marketing efforts, and the marketing is dominated by the digital. In fact the digital marketing have already surpassed the conventional marketing. Just imagine if you are a customer, you found out about a brand, you are excited, you looked it up in the internet/Google, you don’t found it there, what would be your reaction? You will suddenly lose interest in the brand. Now consider this that you found a website, but it is not as that appealing, the same reaction will happen.
That is why for startups a business website is essential to gain customers’ trust and to build a positive reputation.No one trust the businesses who don’t have their corporate website. We also witnessed that most of the startups focus more on the smartphone applications rather developing a brilliant business website. If you think from a customer’s point of view, what do you think how many customers will try to search in their phone’s play store or app store to look up for a business? The answer is no one. Have you ever though why all social media platforms and various different digital advertisement campaigns always have an option to link your business website or landing page with the advert? That is because your website is the single most important factor that will help you build a positive reputation and gain trust of your targeted audience. Furthermore there are tons of other factors that contributes to gaining users’ trust such as your social endorsements on your website, your portfolio, blogs, product pages, company bio, mission statement, user experience and much more. That is what makes a website essential for a startup.
Web Development for Startups: Customer Data
A business website is a very powerful communication tool that can be used to increase customer engagement and raise your conversion rate. Businesses all around the world uses their websites to generate more genuine leads. A lead is basically your website visitor who have potential to make a purchase. In order to align your communication with your audience, it is crucial to have an insight to their behavior, needs and purchase pattern. A website can provide a wealth of business intelligence data to startups. You can get valuable behavioral, demographical and analytical data from absolutely free website analytical tools. This data will help you understand who is coming on your website, where your users are leaving and why they are leaving, and who are the users generating the most value for your business. This will help you understand who your targeted audience is and it will also help you identify the flaws and weaknesses of your website. Furthermore the businesses can collect a valuable email database from their websites, using lead magnet techniques, contact forms, lead forms, and they can also get direct sales via online by integrating online payment mechanisms.
Another most valuable business intelligence data is the customer feedback. The customer feedback is crucial for businesses, especially in the fast-moving markets like Dubai and in fact all across the UAE. The customer feedback will provide you a new prospective of understanding your customers and audience. It will help you understand what your customers need, and how they perceive of what you are offering them. Startups can utilize the customer feedback data to improve their product development processes. Moreover the collecting customer feedback is also very beneficial in building a strong relationship with your customers. When the customers know that a business is seriously interested in listening to their opinion and they will take actions to address their problems and to fulfill their desires, they become more loyal. The customer feedback data, analytical data, lead data and email data are very valuable for startups. Especially building an email database can have long-term positive effect and could be a great help in your digital marketing campaigns in future.
Conclusion
In the modern fast-paced and highly competitive marketplaces a startup need more focused efforts on crucial aspects to sustain and grow. For a startup the website is one of the most important factor in their success. A website provides you a face which help you build your online identity. A startup can leverage the potential of having a website to step up their marketing efforts and to gain a great competitive advantage. These days for a majority of your targeted audience your website would be the first touch point, it is important to develop a great website which can setup a great first impression. A website can also offer a tons of functionalities that can be used to enhance customer experience and to improve customer journey. Without developing a great business website a startup can loss a large chunk of their targeted audience by limiting their reach and exposure. In this blog we have listed the key benefits of developing an attractive and intuitive website for startups. Regardless of being a startup or a well-established enterprise your business website is an integral part of your modern marketing and communication strategy. If you want to learn more about the subject or if you want our help to develop a great business oriented website for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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