Over the time the websites have evolved a lot, from being a simple online brochure to becoming a fully integrated business development and communication platform. In fact modern entrepreneurs have turned websites into multi-billion businesses and so on. Businesses here in Dubai and all around the UAE are proactively working on their online and digital strategies. The healthcare sector is no exception, in fact the healthcare sector have adopted many online technologies to enhance the patient experience and operations. The website is one of a major tool that is used to benefit both healthcare businesses and patients. The healthcare industry is different from other industries, it have some specific needs which patients/users expect from the website to have. The healthcare website is not only about to facilitate the appointment booking process, in fact it is used to provide useful information. People tend to look up in internet for symptoms, to seek advice, and to search for a specialist or healthcare facilities. That is what makes healthcare website more crucial and important.
Over the time the web development practices have also changed and become more sophisticated. Especially when it comes to develop a healthcare website, it could become very confusing. Here in this blog we will list the best web development practices for the healthcare businesses in Dubai, UAE.
Best Healthcare Web Development Practices: Quality Content & Up-to-Date Information
For any business website whether from healthcare or any other industry sector the purpose of the website is to either enable the user to make a transaction or to acquire useful information. Especially in case of a healthcare website when a user arrives at a hospital’s website, they are most likely to look up for some information or they will seek to book an appointment. That is why it is important to publish useful content and up to date information. Most of the time businesses just focus on marketing material and do not publish informative content or materials that can increase knowledge of their audience and provide them with useful help to solve their problems. Now a days the pictures, info-graphics and videos are very popular among ordinary audience, same is the case with the healthcare sector. It is crucial that you consider this strategy while developing your healthcare website and integrate a powerful content management system which allow you to easily upload and publish content on your healthcare website.
Best Healthcare Web Development Practices: Simplify Navigation and User Interface (UI)
The website navigation and user interface are the two key components that determine the user experience on any website or software tool. Most of the time when people seek medical attention or have a need to consult a healthcare specialist, they are in a bit of hurry, which is why the navigation and the user interface (UI) of healthcare website must be simplified and fine-tuned to support easy accessibility features to ensure the patients will get a flawless user experience. The website navigation is its menus, links, and clickable areas which lead users to internal pages or other features. The UI is majorly the structure of the page, different design elements, the typography, and even the color schemes are also part of the UI. The user journey should be defined beforehand and then the navigational structure and the UI should be preparedto support different user-case scenarios.For example, if a user needs to book an appointment online or if they wants to access their medical data at a patient portal or if they want to access information or helping material for a specific topic and so on. All scenarios should be thought of and the website navigation and the user interface (UI) should be crafted in a way to enhance user experience.
Best Healthcare Web Development Practices: Mobile-Friendly Design
Here in Dubai and all around the UAE the smartphone users are significantly high, if we look at the stats, the mobile phone users in UAE are around 99% of the population. The internet search trends have drastically changed and now a days more people search using their mobile devices than the traditional laptops and computers. That is why it is important to ensure that you are catering to the needs of the users coming from mobile devices. The mobile friendly web development is a technique to build websites on such platforms which enable these website to load properly on different devices and platforms. If we talk about the mobile friendliness, there are two major platforms, Google’s Android and the Apple’s iOS. Furthermore there are different platforms and minor variations, such as different screen sizes and different web browsers. The responsive web development uses modern programing techniques and platforms which add certain features in the website and allow it to detect the platform, device and screen sizes and then render the web page to perfectly fit to the features of the device it is being opened from. For the healthcare the mobile friendly design is a must to have feature.
Best Healthcare Web Development Practices: Incorporate Useful Features
The websites have evolved a lot and become a very strong and powerful platform which facilitates the communication and offers useful features to enhance customer journey and customer experience. The healthcare websites can be a great tool for the business to significantly improve the patient experience and to boost business’s productivity and performance. Each healthcare business could have different needs but it is important for the business to offer useful features and digital experience to the patients. Now a days, the digital experience has become very important as more and more customers are expecting from their favorite brands. For example a skin care specialist might have different needs and methods than a kidney specialist. However, offering online appointment booking module or dedicated patient portals, blogs or knowledgebase, and such features can significantly enhance patient’s experience. Other features such as social media integration, online payment gateway integration and many more such features can help improving the patient experience.
Best Healthcare Web Development Practices: Data Protection, Privacy and Security
For any healthcare business it is extremely important to ensure ultimate level of security and data protection. The healthcare data is the most private and extremely important for the patients. That is why when any data breach happens to healthcare businesses and other such organizations, the ordinary patient lose faith on them and people immediately stop doing business with them. The customer data is the most crucial data for a business and any compromise to that data will directly compromise your business’s reputation and can completely ruin your brand image. The best web development practices for the healthcare websites is to adopt secure practices, encrypt data and input forms, add additional security features to prevent known internet attacks and take steps to make user accounts more secure and protected. Furthermore the hosting also played an important role in website security, the SSL certificate and secure hosting service provider can also significantly increase your healthcare website’s security and will ensure higher level of data protection, privacy and security to your patients.
Conclusion
The healthcare industry in Dubai and all around the UAE is very advanced comparing to other neighboring regions. It is not only the healthcare industry the UAE as a country itself is very advanced and developed. The overall customer behavior in Dubai and all around the UAE is that an average person admire digital experience and appreciate the technological solutions. The healthcare industry is no exception, the use of modern technologies and digital platforms is very common in healthcare sector in UAE. The website is one of the most important customer-facing platform. In this blog we have listed the best web development practices for the healthcare businesses in Dubai, UAE. If you follow these best practices you can develop a great healthcare website for your business which will offer great value and satisfactory customer experience. If you want to learn more about the subject or if you want our help to build a great healthcare business website please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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