Businesses in Dubai and all around the UAE develop their websites, in fact it is a common practice that every business small or large develop a corporate website. There was a time when the websites were used to publish a short company profile and nothing much. But as the technology advances and our reliance on IT and internet have increased, the websites have become more powerful so much so that now a corporate website can be used as a very effective marketing and communication tool. No matter if you operate in B2B or B2C domain, you can equally leverage your corporate website to boost leads and sales. Now a day’s the websites have become more purpose oriented for example, if you are a B2B businesses you will most likely want to get the lead information or you will require your website visitors to fill in a form. Similarly if you are a B2C business you might want to make a direct sale, or book an appointment or any other similar kind of action. All these successful actions will convert a website visitor into a genuine lead and sale.
Every business wants to grow and increase their sales. For that they used various channels and marketing techniques. Acquiring a new customer is expensive, your corporate website can play a crucial role in acquiring new customers as well as offering services and information to existing customers and help you strengthening your business relationship with your customers. A corporate website is a very powerful marketing tool. But it all depends on how better your web development process goes. If you develop an excellent website which aligns with your goals and objectives it will help you grow over the time. The dynamic of online conversions are very different than traditional methods, according to several studies almost 90% to 95% of your website visitors are not ready to make a decision. Hence the website user experience is crucial for the success of a corporate website. A good corporate website will help you communicate with your targeted audience and beyond. In this blog we will discuss how a better web development can help increasing leads and sales for businesses in Dubai or anywhere in UAE.
A Great First Impression Boost Leads and Sales
As the saying goes “First impression is the last” same is the case with the websites. Your corporate website’s first impression will pretty much determine how the visitor will end up on your website, whether they will purchase or perform the desired action or whether they will leave without converting. As I have mentioned earlier that most of the website visitors are not yet ready to make a decision, it is your website which will convince them to convert. According to several studies it takes a fraction of a second, 50 milliseconds to be précised to build a perception of the brand by just the first impression of the website. That is extremely important. Only professionally developed website will have capabilities to leave a great first impression on your audience. The color scheme, the content, the media in the hero area, the menu, the font size, everything matters. Only a professionally developed website can utilize all these aspects to create a great first impression. If a user liked your website at first glance, they are most likely to explore it further, and if they will explore it further they are most likely to convert, make a purchase or fill the form or perform the desired action you want.
Simplify User Journey and Enhance Customer Experience
There are certain web development techniques which can be used to significantly enhance the customer experience by simplifying customer journey. The customer journey starts from pre-sale research to conversion, making a purchase, and even after-sale services. A great professional website help businesses facilitate customers at every touch point of the customer journey. Think from your customers’ point of view, if you are a customer and you need to purchase a product or service, what would be the first thing you will be looking for on a website? It would be information which will explain you the solution of your problem. A corporate website for any business should offer a wealth of valuable information to help customers and audience take a decision. Many business offers multi-lingual websites, they make their websites responsive and offer a unified experience at all platforms. The structure of the web page should be designed according to the customer journey, for example, for a product if should start with the solution your product can offer, than add details about your product, its features, advantages, etc. than explain about your business and what you do, testimonials and review rating can be added to gain trust.
Later the CTA or call to action comes, where the actual magic happens. A typical CTA is a button with explanatory phrase or words written on it, which help your visitors to reach to the part where they will take the desired action you want them to take. The structure of the page, the design and the information/content of the page everything should drive the customer from one step to the next of the customer journey until they convert. A well-crafted web page can significantly boost leads and sales.
Responsive Websites Get More Traffic and Have Higher Conversion Rate
A responsive website is a website which has capabilities to render and rearrange itself according to the platform and the screen it is being accessed from. Now a days the smartphone and mobile traffic have exceeded the traditional website traffic form laptops and desktop PCs. That is why the responsive web development is extremely important. There are several platforms such as we have different mobile operating system, Android by Google and iOS by Apple, then there are limitless variations of screen sizes in smartphones, and furthermore the web browsers which are used to access the website may also have impact on its performance and layout. Different web browsers process the website code differently which is why all these different aspects can have a huge impact on the website and customer experience. A responsive web development help businesses cater to the needs of customers from different platforms. A responsive website can automatically sense the platform, browser, and even the screen size of the device and all this happens within a fraction of a second, the naked eye can’t even register it, it is so quick. A responsive website allow businesses to reach out to a large audience and attract more traffic which ultimately results in higher leads and sales.
SEO Friendly Website is a Key to Success in 2023 and Even Beyond
The SEO or search engine optimization has become more important than ever before. As the name suggests it is about search engines, here in Dubai and in fact in the entire UAE the most used search engine is Google with almost 96% of the search market share which makes it the first choice of people from both mobile devices and traditional laptop/desktop computers. It is the web development which plays a crucial role in making a website compatible with the search engine optimization guidelines. The SEO guidelines are normally given by Google and rest of all search engines also work on pretty much same principles. A SEO friendly website must have relevant information in its source code which are consumed by the search engine crawlers, or spiders. These search engine crawlers read each and every page published on the internet unless you block them. On the bases of the structure, programing and the content of the page the search engine rate every website. According to researches only the top ranked websites get most of the traffic.
The top 5 websites can get up to 70% of traffic or even more. That is why it is crucial that you take care of SEO during web development process. When someone searched in internet for a particular query, let say if I need an aquarium filter pump, I would search it in Google and the search engine will return all the relevant search results who are selling aquarium filter pumps. Only the top ranked website will get most of the clicks and a majority of the searchers will never even bother to go to the next page. That is why it is crucial that your SEO is up to the mark and your website is capable of appearing at the top. There are certain web development techniques which make it difficult for search engines to read your website content, such techniques should be avoided at all costs. Furthermore the search engine also tend to read the source code of the web page hence relevant codes are added to facilitate the indexing process. All such web development techniques will help you get better ranks in the search which means you will get more traffic. More traffic always means more leads and sales.
Conclusion
Corporate website for any business is very important. In fact any customer facing channel is crucial for success in the modern day and age. A website is far more important because most of the digital marketing channels are designed to converge all traffic to your corporate website. Hence it will be the website which will have to do the heavy lifting. If your website is not capable enough you will going to lose precious leads and your customers will most probably end up buying from your competitors. A website not only help you generate traffic but it also help you build online reputation, brand image and a digital brand identity. The customer trends have been changed a lot, now a days customer tend to look up in the internet before making a decision. In the digital world your website will act as your outlet, reception or a service center. Hence it should be able to attract more users and offer them satisfactory experience to boost your online conversions. In this blog web have mentioned a few most important aspects of web development which can help you design and develop a high-converting business website. If you want to learn more about the subject or if you need any kind of help to improve your existing website or if you want a brand new website, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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