The last ten years were remarkable and have completely revolutionized the business practices, processes and customer behavior. The markets and customer needs are rapidly changing, especially in past few years, the customer behavior is rapidly changing and the customer demands are increasing exponentially. Rapid global-scale changes, supply chain challenges, unexpected disruptions and frequent shifts in customer preferences are some of the biggest challenges a modern day business faces in 2023. Businesses in Dubai and all around the UAE are well aware of the importance of the digital experience and online brand presence. That is why the digital marketing sector have witnessed unprecedented growth over past few years. The overall digital marketing industry also witnessed huge growth over last decade, in fact the digital marketing have already surpassed the traditional marketing industry and this trend is witnessed at a global scale. When it comes to corporate websites, businesses need to be very careful as their business website is the epicenter of their all digital marketing efforts.
In the web development industry rapid changes in the market trend, introduction of new innovations, technologies and technique is very common. That is why it is important that a business understands why they should keep updating and upgrading their website. As per experts, it is important to revamp your corporate website at least once in a year. For some industries this might be not as that quick, but for most of the businesses having an up-to-date website featuring modern and innovative features is crucial. The modern websites are not just an online digital profile, but it have become a very powerful communication tool and service delivery channel. Businesses are offering a variety of services via their websites. Here in Dubai or anywhere else in UAE the customers tend to look up for products, services and even businesses too in the internet before making any decision. This is where the websites play a crucial role, your corporate website could be the first impression for hundreds if not thousands of customers. It is safe to say that your corporate website can effectively make or break your brand reputation and brand image. In order to gain customer trust and obtain customer satisfaction the customer experience is extremely important a good customer experience always results in higher customer satisfaction and vice versa. In this blog we will discuss how web development can help enhancing customer experience in 2023.
Web Development Trends to Enhance Customer Experience: Customer-centric UI
A customer-centric web design and UI (user interface) is always pleasing and delightful for your users. It is important to develop and design your website with keeping your customers and targeted audience in mind. This will help you deliver a satisfactory customer experience. The web design without an effective web development is soulless. When you exclusively design a UI and develop a website to satisfy your customers’ needs, and to resolve their problems, and to ensure your customers have a smooth customer journey, only then you can say that your website is customer-centric. It is not only the web design but the web development also plays a crucial role in delivery an excellent customer experience. The web development is the programing part which usually works on the backend and it will determine the customer interaction, usability, accessibility and usefulness of a website. Developing useful UI features and fast loading web pages are the fundamentals of a good user experience. No matter how beautiful or attractive your design is, it if is not developed properly and it won’t behave the way user is expecting, it will undermine the user experience.
Web Development Trends to Enhance Customer Experience: Micro Animations
The micro animations and visual effects are developed to increase customer engagement. The user experience depends on user engagements, if you fail to engage your customers you can never make them satisfy. In traditional business environments a staff or business representative can communicate with customers and address their problems but in case of a website, the customers will have to navigate to certain information and features which is why it is extremely important for your business website that it should have features which engage customers and keep them interested in your website. Studies have revealed that an average human brain requires only 50 milliseconds to classify a visual good or bad, in case of website, the above the fold area and the hero area or hero image are the most important elements to build a positive perception in those 50 milliseconds. Using advanced web development techniques you can make this area more attractive and appealing by adding micro interactions, animations and other visual effects. Micro interactions and visual effects are a great way to keep visitors intrigue and engaged.
Web Development Trends to Enhance Customer Experience: Add Useful Features
Apart from the web design and UI the user experience also depends on the features and useful functionalities you are offering to your customers. Different businesses have different business model that is why the functionality part is totally case-based and it varies from business to business. For example, if you are healthcare business there are certain features that you can offer, such as online appointment booking module, an online patient portal to provide your patient their medical and health record, historical data and other useful personalized information in a secure way. Furthermore you can provide information about your doctors, staff, facilities, testing and laboratory facilities and much more which help your audience. You can also provide them a live chat or chatbots to address the most common problems your patients or audience might be having and so on. All such features will help you improving the user experience. Furthermore business can integrate their websites with other systems such as CRM software, Inventory Management System, they can enable online payment by integrating payment gateways and much more. All such features will help you improve user experience.
Web Development Trends to Enhance Customer Experience: Responsive Design
A responsive web development or responsive design is a modern method to develop websites which are compatible with multiple screen sizes, platforms and browsers. As we all know there are different size of screen and types of computing devices that we used to access the internet that is why we need a web development technique which ensures that customers using any device will have a consistent user experience. The responsive websites are built using modern web development techniques and programing tools. The responsive web development includes special scripts and source codes with in the website which help the website to detect the screen size, platform and browser of the device from where the user is accessing it and then the automated program rearrange the design elements and even source code to make your web page compatible with the device. All this happens in a friction of a second and remain undetected for users. This is called responsive web development. Now a days most of the users tend to use mobile devices to access the internet, in fact the mobile traffic is increasing day by day. That is why it is extremely important to ensure customers who are using smartphone, tablets or smaller devices should be able to enjoy the same user experience that your regular desktop/laptop users are having.
Web Development Trends to Enhance Customer Experience: Personalization
Personalization or personalized user experience have gained huge appreciation from both customers and businesses. There have been several studies which shows that the personalized user experience can be a huge contributor to repeated business and customer loyalty. According to Accenture Interactive’s Pulse Check report ,more than 90% of the customers prefer the businesses who offer them personalized user experience. That means the businesses who recognize their customers, remember the historical data of their past transactions and make special offering and deals as per customers’ preference are more likely to get more repeated business and higher customer loyalty. Only advanced web development techniques can help businesses integrate such features which will help them to personalize the customer experience. Businesses can develop customer portals or customer registration processes which help customers get register with the brand. On the bases of their preferences and purchase patterns the website can load selective information, content, and even products and services which are relevant to the customer. Such personalization can be a great enhancement to customer experience and help businesses achieve the higher customer satisfaction and customer loyalty.
Conclusion
The customer experience lies at the top of any business’s growth strategy. Now a days when customers have plenty of options it is extremely difficult to keep them loyal. That is why businesses in Dubai and all around the UAE are heavily investing in customer satisfaction solutions just to increase the customer loyalty. When it comes to the websites, businesses usually don’t pay much attention to the customer experience. It is important to understand your customer journey from customers’ point of view. Always put yourself in your customers’ shoes and think what is good and what is bad. That is the way to make a plan for your website development and designing process. A good web development always help businesses enhance customer experience and increase their online leads and sales. Your website is your doorway to a large audience and unexplored markets. It is important that you offer a consistent user experience and include all useful features and functionalities which make your website more desirable and increase its usability and accessibility. In this blog we have discussed how a website can help enhancing user experience and what important factors you should consider during the web development process. If you want to learn more or if you want our help to design and develop a highly customer-centric and business oriented website for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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