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Online Store is Essential to Survive during the COVID-19 Crisis

Online-Store-is-Essential-to-Survive-during-the-COVID-19-CrisisUnfortunately the recent Corona Virus or COVID-19 pandemic literally paralyzed the economies all over the world, immediately afterwards the Governments took steps to compensate the local business establishments and everyone quickly moved to the online by digitalizing their businesses and the whole operations in some cases in order to survive this crisis. Most of them have already started getting the benefits of moving to online and still there are so many businesses who are reluctant to transit to the online world. Being an IT consultant and service provider we felt obliged to help the local and regional businesses to let them cop up with the pandemic scenario. We have developed a few innovative products and services specially designed for such critical scenarios.

Not only that but we will also discuss some essential survival tactics for you. Which will help your business to survive during this lockdown scenario and strictly imposed the work from home policy?

How to generate sales?

Well, the most important thing is to how to fuel your business while also complying with the social distancing and lockdown scenarios? How to generate sales when almost all of your customers are homebound and/or refusing to come to you. The simplest answer is if they cannot reach you, you should reach them. But how? You can take your business online by digitalizing it and also help your staff and employees to work from home and handle their daily tasks efficiently. This will help you generate sales and also make you able to handle those sales by utilizing your resources optimistically.

How to start digitalizing your business?

First of all, you need a medium to provide access to your products online, which is an online store. The online store in simple words is a website that lists all your products on the internet and allows the customers to purchase those products from their homes or mobile. There are so many different options to do the payment transaction, such as you can get a payment gateway and enable online transaction directly into your bank account or you can have a COD (cash on delivery) service or why not both! The other most important thing is that your online store should look like a professional eCommerce platform, and for that we will do the job for you.

Will it cost me a lot?

Again, in such a situation when businesses are losing a lot of sales, the new investment could be tricky, so you don’t have to worry about it, we have a solution for that too. Considering the current scenarios we are providing our customers with heavily discounted plans and packages. So, we got your back here. You can get a standard online store website at a nominal price, just get in touch with us and we will let you know.

How to utilize the resources in hand?

Our online stores and eCommerce portals come with a very discrete administrative hierarchy. That will let you assign different tasks to different employees, getting things done automatically and much more. The system logs a set of very brief stats and gives you a complete insight into your online business and sales. This will let you improve your online business strategies and let you get more profit out of it without any additional investments. This could be a powerful marketing and communication medium even after when everything gets normalized.

What about marketing?

The online marketing campaigns are the way too cheaper than conventional marketing and advertising methods. There are plenty of online mediums that can let you target only the audience you like to, such as if you are a grocery store located in Deira Dubai, then you might not be interested in showing the adverts to people in Jabal Ali and vice versa. The online mediums let you precisely target the audiences which are most beneficial for you hence save you a lot of money. Your online store website itself is a marketing tool, you can promote new products, services, special offers and much more without paying a single Dirham. Isn’t it wonderful?

What else can be done?

As these days people are moving towards online mediums to do most of the regular shopping, and the majority of the people are doing so by their smartphones. So, having a smartphone app for your online store can boost your sales too. And it also comes with additional benefits, such as free marketing and promotions, you can notify your customers about a new sales or promotion by a push notification on their smartphone’s screen. Just a few taps by the customer and your product will be sold. That is it. It is as simple as it sounds, this is a major reason why people are preferring online shopping because it is very simple and easy, it allows them to think more about a particular product, they can compare so many products and much more.

What now?

Okay so as we have already discussed the possibilities of quickly taking your business to online by making it digital and a few benefits of that too, now let me tell you a few more things about optimizing your expenses and profits. Following those survival steps, you can reduce the impact of the COVID-19 crisis.

How to increase profit during the COVID-19 scenario?

Well once you got an online version of your business, your online store. Now things would be a lot easier, say bye to long and complex paperwork, everything is digital and all the records are just a few clicks away. You can get analytical reports of your sales and you can easily identify popular products. That is not all, there are so many other functionalities that can benefit you improving your business practices and hence increase the profit.

How to reduce expenses?

As most of the operational processes are now fully or partially automated, which means you need fairly fewer resources to run daily operations. You might allocate your existing resources in more productive activities and the system itself will also allow you to effectively create roles of different employees to perform different tasks. You definitely don’t have to acquire more employees, with a little training your existing team will be able to work efficiently on the system, even from their homes, so all your employees who were just staying at home doing nothing can again contribute from their homes. Which will definitely increase productivity and reduce the expense? You might think of reducing the team as well, as most of the things are automated now, for an example, the accounts section, as all records are online, so there is no need of a special bookkeeper. There are so many things you can do by simply having an online store for your business.

What is the future scope of digitalization?

There are endless possibilities of future expansions of digitalization. You might have heard about the government’s initiatives to digitalizing their services and achieving a true paperless goal. This is the actual power of the digitalization. There are endless possibilities of integrating more digital systems with your online store and expand it to completely replace your existing traditional business practices. This also includes marketing, marketing was never cheaper and easier than before having the digital mediums in hand. There is no limit of how many products you can host in the online store, all the products can be arranged in categories and sub-categories to provide an ease of navigation. Which tends to result in more sales than conventional. Plus there is literally no limit of the area or location where you can sell, you can sell all over the country and why not globally if you want to.

So, do not hesitate to get in touch with us, and let explore the possibilities together. You can contact us via our Contact Us page.

Checkout: The Importance of Online Store during and after COVID-19 Pandemic

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Can a Queue Management System Improve Customer Experience?

Waiting is always a difficult and irritating task for anyone. Good customer experience can be achieved with an outstanding Queue Management System that can enhance customer perception. A properly managed queue system can benefit both the staff and customer alike. With technology, the Queue System in Dubai has seen many positive changes. There was a time when only moving the customers into and outside of the business was all that was cared about. But now that there are various other options, the Customer Experience is improved by many folds.

Queue-Management-System-Improve-Customer-Experience

Appointments and Scheduling

There are certain kinds of businesses which can help the queue system by allowing appointments and schedules that can be pre-booked online or through their call centres. This helps the customer create a connection with the business, gives better customer satisfaction and also helps with staff scheduling. Ultimately, there is an increase in revenue too.

Management of each individual case

When customers visit your business, it is not right to pass them onto the next person, where he/she has to repeat their whole story till they are sent to the right person who can deal with their problem. It is only the right kind of case management that can save a customer from this kind of ordeal. This can be done only when information is accurately captured and recorded so that it can be accessed when staff or representative needs it and accordingly helps the customer. Also, the past contacts can be recorded so the next representative can see the flow of the system.

Customer Flow System

Some businesses can do well with a self-service kiosk wherein the customer can line up in a virtual queue or an electronic queuing system. This allows them to help themselves or if not then the customers are asked a couple of questions which would determine what representative would be able to help them best.

Digital Media

When there are digital displays in the waiting area or queue area, it keeps the customer entertained while they are waiting. It also gives you an opportunity for selling. At grocery stores and other shops, the same system can be used to show the number of people waiting at each queue, which gives the customer the liberty to choose which queue he/she would like to join in.

Messaging

Who doesn’t have a smartphone these days? These smart-systems can also be used to enhance the customer experience. These can be used by a customer for booking appointments and also they can be texted in advance to let them know or as a reminder of their appointment. If the appointment system hasn’t been used, the organization can still send a message to the customer to inform them that they are the next to be served. This gives the customer enough time to continue to shop or browse around and gives you extra revenue.

These kinds of modern Queuing Systems can bring in enhanced customer experience and makes it more efficient for your employees and customers both. Customers would be given the feeling that their best interests are being taken care of. When you implement things that bring their waiting time down or make it easier for them to explain their case history, it makes them feel unique and appreciated. Employees also appreciate it as it means that it is more of a planned and organized scenario. All this ultimately leads to a better business scene.

Queue Management not only helps your business, but it brings it forward. It gives a modernized feel and can set you apart from other businesses with an atmosphere of forward-thinking. Enhancing customer experience can launch a business into the future and make it cutting edge.

Checkout: The Leading Queue Management System Provider in UAE

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What is Property Management System | Dubai – UAE

Property-Management-System-Dubai-UAE

What is Property Management System?

A Property Management System is software which digitalizes all processes in a property or real estate management or rental property management companies. As this is the time of digitalization in Dubai – UAE, and the information technology is making wonders in our lives. The property management is a very complex industry; even regular daily tasks could be tiresome and complicated. Time is a very critical variable in this market. This is where the digitalization saves the day, buy simply digitalizing your complete organizational processes (property management and rental), it will make the daily operations easier and precise, complex statistical analysis and timely notifications prevent financial errors and delays in time-sensitive tasks. All the information and data is available within a few clicks or keystrokes.

Property Management System’s Benefits

The RSI CONCEPTS Property Management System will make the day-to-day tasks and operational processes digitalized and automated via a powerful software CMS tool. The automation and digitalization will save time and efforts usually required to perform any particular task. This also prevents unnecessary delays which usually happen because of manual process or inefficient PMS software. Hence it reduces the cost and amount of time required to perform daily operations. The system is online and all the information are updating on real-time bases so there is no delay at all. Everyone concerned will immediately get notified about their tasks through their respective modules and interfaces.

Property-Management-System-Process

What does a property management system do?

In any property management company/organization, the business decisions are very dependent on the accurate financial data and statistical reports, without having any of these the business cannot survive for a long. The other thing is the cost of the operations while using a manual or inefficient property management system. RSI Concepts PMS allows an organization to optimize their operational and functional cost to a much higher extent than any other available property management system available in Dubai – UAE.

Here are some features of our Property Management System:

  • Simple and easy-to-use user interface and admin dashboard
  • Web browser-based dashboard
  • Mobile Application for user/admin dashboard
  • Budget Allocation and Management for the Property/Facility
  • Expense Tracking, Monitoring and Allocation
  • Tenant Check-ins, Check-outs, Payment records & Collection, Notification for due payments
  • Property Maintenance and Inventory Records
  • Online Customer/Tenant Support Request, Maintenance Requests, and complaints Management and Handling
  • Email and SMS messaging and notifications for the tenants and the management teams
  • Payment reminder via Email/SMS or mobile applications
  • Dedicated Mobile Applications for the Agent/Maintenance & Sales Staff
  • Dedicated Mobile Applications for the Admin Dashboard and Management Staff
  • Dedicated Mobile Applications for the Tenant/Customers
  • CRM module integration enables your staff to provide satisfactory services along with the monitoring mechanisms to monitor the performance of the staff itself
  • Online Customer Support and Online Chat Module Integrations via APIs
  • Organization’s back-office ERP, or any other Third Party software integration via APIs
  • Social Media and Multiple communications medium integrations for better service and marketing purposes
  • Leasing, Brokerage and Selling Modules
  • Contract records and other essentials under a single Module
  • Documents upload and Download facility
  • Customer/tenant and Staff Profiles ensure the agents and supervisor can get the contact details within seconds
  • Instalments reminder, adjustments, agent commissions and financial records
  • Powerful intelligent smart search engine on various modules and sections
  • Autonomous statistical and data analysis tools along with completely customized reporting module help the higher management in decision making and resource allocation
  • System and Admin user hierarchy to divide the roles and responsibilities of the staff
  • Multi-layers of the activity tracking and monitoring keep a record of each and every activity on the system, which helps to identify the mistakes and let the management take effective actions

Here are some of the major implementations of our Property Management System in Dubai – UAE

  1. Real Estate Management System
  2. Hotel Management System
  3. Facility Management System
  4. Centralized Property Management System

Do your organization needs a Property Management System?

In case if you are property management company or a real estate management company, whether you are selling properties, renting them out, leasing properties, maintenance company, facility management company, a large organization managing multiple facilities and properties or a government entity to manage multiple facilities, real estate or properties from a head-office or a regional office, our property management system (PMS) is specifically built for you. Above all, we provide completely customized solutions which don’t require any change in the policy or the process of the organization. Our aim is to make things happen fast and let the management act immediately. Our clients have reported a significant reduction in their operational expenses after implementing our Property Management Software.

Need a quote? Or want to learn more? Please visit our product page HERE.

Checkout: Customer Feedback System with QR Code for each property – DAMAC Properties

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Things to know before website design of an eCommerce business

Things-to-know-before-website-design-of-an-eCommerce-business

It is well known that online businesses are at a boom. In fact, most retail purchases are happening online. And this is mainly because of all the growing eCommerce websites and how easy it has become to develop them. This being said, one needs to be aware of the following points before you get into the website design for an eCommerce website.

The right platform and design – Before one starts the creation of the e-commerce website one needs to plan what kind of platform is needed. There are several content management systems like Joomla, Magento, WordPress and so on. Magento has been known to be specifically made for eCommerce use. Also when you do the web design Dubai you need to ensure that the design is simple and clean without too much graphics or clutter. The theme also needs to be decided – whether it is to be preselected or custom. Obviously that would probably depend on the budget as premade ones would be cheaper as compared to custom ones. The website design Dubai also needs to be responsive so that it can be viewed on multiple operating systems and platforms.

Secure website – These days there are lots of websites being created and also being hacked into. Hence, security is one very important detail that one needs to consider before doing a Dubai web design. One needs to get an SSL certificate which also gives authentication so that customers are also aware of their safety while making purchases.

eCommerce plugins

eCommerce plugins – If WordPress is used by the best web design company in Dubai in creating the eCommerce website then there are various eCommerce plugins like Shopify, WooCommerce, Shopp and so on.

SEO brings in organic traffic – One needs to optimize the website pages so that potential customers would first see your website before those of competitors. Keyword research needs to be done to find out what potential audience would commonly use. These keywords also need to be updated regularly. Good meta descriptions, page titles help in ranking too.

When one creates a web design Dubai for an eCommerce website, there are some additional features which can make it more effective and successful –

The site speed is extremely important. If a site is not fast enough, customers would not return back to the site. Also, some customers do not like the idea of registering with a site. Many just like to guest shop at least till they start liking the site and feel comfortable with it. Hence, the customer’s transaction process needs to be made fast with guest checkout options. There also needs to be a site search function which lets users search for what they are looking for. The web design Dubai needs to be mobile optimized as most people use their phones and tabs for surfing and shopping.

By incorporating all the above points and considering them before you even start web design Dubai for an eCommerce website, customers would be able to navigate very easily and purchase whatever they are looking for. The convenience of use will also bring in repeated sales and visits.

Checkout: Top 10 website designs by RSI Concepts

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Features of an efficient Queue Management System

Features-of-efficient-Queue-Management-System

Any professional environment which faces customers needs to have a good Queue Management System in place. An effective Queuing System has quite a few obvious benefits and qualities. Let us have a look at what makes a successful Q management system –

The wait times are properly managed – A waiting line involves just that – ‘waiting”. Customers are most of the time willing to wait for certain things. While for other things they are not. A good queue management system has proper built-in management. Whether you use a manual counting process or whether you use an analytics technology related to footfall that monitors the customer wait and arrival times; a good queuing system would very rarely let a wait time go out of the acceptable range.

How the Queue Management System improves customer experience?

Customer experience is always most important – We all hate waiting even though it is very much part and parcel of our lives. Though come to think of it, more than the waiting, it is the experience while you wait that makes for a positive or negative experience. Hence a good queue management design is one which puts the customer’s experience first. It plays a very important part in the psychological workings of queuing. A good system in place would have the quality to address whatever issue matters to customers while they are taking time out and waiting.

Being fair – It is quite obvious and natural that long waits can cause a person to be irritated and annoyed. Hence, a good queue management system will follow the golden rule of fairness. This being said, there could be exceptions. Like in a doctor’s clinic, depending on emergencies or different treatment conditions, a particular patient might be seen while others have been waiting already. However, the reason for serving another customer needs to be communicated to the others clearly. In some places, where multiple lines are meant for same kind of services; a single queue might solve client frustrations as they know it is a purely first come and first serve policy in place.

Strong foundation – In a good Q management system the formation and structure of the queue in itself is well structured and planned and thus can hold the flow and ebb of customers. This means that the Queue management system design considers every little detail – like how wide should the line be so that shopping carts can be accommodated, how short or long are the lines during various times of the day, is the entrance and exit convenient, is it an easy system to follow and so on.

Transparent information – Whether it is for customers, or for the staff, the wait time is informative and transparent. When the customers are already aware of how long they would be required to wait, they would be less irritated or anxious about it. In the similar manner when the staff and management are aware of the wait times, they are able to meet the problem ahead of time and can solve it before the long wait spoils the customer’s experience.

Hence it can be said that it is waiting lines that can make a business successful or break it. A good queue management system pays attention to this problem and is designed in such a way that it keeps the timing to a minimum.

Checkout: Can a Queue Management System Improve Customer Experience?

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Top 10 website designs by RSI Concepts

RSI Concepts is an IT Solution and Services provider company in UAE having 500+ website development projects and experience of more than a decade in the market. Our key speciality is building interactive websites for SMEs, Large Enterprises, Local Business, Banking and Health Care Sectors, Government Departments, eCommerce Sector and a lot many more. Today we will list the top 10 web designs we did in the past few years.

Government of UAE
RSI Concepts have had the honor to design and develop the website for UAE government. Which is the online representation of the central government of the United Arab Emirates. The website was highly interactive with having a very congestive navigation and sophisticated functionalities.
TRA – Telecom Regulatory Authority
Telecom Regulatory Authority of UAE acquired our web designing and development services for their main online portal. We have revamped the complete navigational structure and re-arranged the orders of the web pages to make it easier to navigate and user friendly.
Ajman Bank
The Ajman Bank is one of the prestigious client of ours. We are providing them with a verity of IT services. RSI developed a corporate and professional looking website for the Ajman Bank. The website support all types of browsers, and smartphone devices. The navigational structure is of nested type which enhanced the user experience score too.
Muhammad Bin Rashid Smart Learning Program
The ministry of education of the UAE acquired RSI to build the Muhammad Bin Rashid Smart Learning Program website. The website was meant to have so many interactive section as it was meant to be for the Parents of the kids who have been enrolled to the program. We built the website in a record time frame. The website in itself was a masterpiece.
Etisalat Academy
We are proud to have this communication giant in our clientele list. The Etisalat is a household name in the country. We did a remarkable website for the company along with a few other IT services and products. The website is not just an ordinary website but a full-fledged application in itself with so many features and functionalities that no other traditional website has in the country.
Khorfakkan Municipal Council
The Khorfakkan Municipal Council website was not just an ordinary website to develop, in fact it was an online portal to host a large number of Government eServices and a lot of other functionalities. The task to form a navigational structure was huge, but our competent web design and development teams took the gig as a challenge and performed remarkably. The client was very happy and satisfied with our product. We also did a few other projects for the same client and a few are still in the pipeline.
CUCA University
CUCA or City University Collage Ajman is a higher education institute located in the Emirates of Ajman. The university’s education system is a modified version of the American education system to fit the needs of the local custom and traditions. The university is considered to be a well reputed institute in the UAE who offers specializations and higher education. We have been honored to get an opportunity to design and develop a website for the institute. The website was specifically designed to enhance the visibility of the new courses and other marketing purposes along with a nested navigational structure to provide all important information within 1 to 3 clicks.
Invest Bank
Invest Banks is one of the earliest banks established in the country. The bank is well known for their stable growth and exponential expansion throughout the years since it was been established in 1975. The bank was not looking for an ordinary website but a highly secure and well organized information center for their online customers. RSI Concepts was been awarded with the tender to build a highly secure website for the bank.
IBS Bank
IBS Bank or the International Bank of Somalia is one of the top leading investment and commercial bank in the country or one can say in the region with introducing innovative facilities and services to their customers by implementing the technological advancements in the sector. The same task was given to RSI Concepts to build an international standard website based on highly secure and advance tools available in the market. The website itself is a wonderful piece of art, the design, the navigation and the flow of information, all is intelligently crafted. The website provides a remarkable flow of information with inter-connected pages and well presented information.
GoWell Petro
GoWell Petro is a multinational company, well renowned in the Oil & Gas market of the world. We have built a very unique website for them and we did introduced a lot of new functionalities in it. The website was aimed to represent their online image an authoritative market player and our graphic designing and creative team did that very well.

The above-mentioned projects were successfully delivered in time despite the great magnitude of the work involves in the research and analysis to ensure the satisfactory quality of the product we are delivering. This is proof of our competence, technical skills and top of the line web design and development service.

Checkout: 4 Significance of Web Design Dubai, UAE

 

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Improve customer experience in UAE with your website design

Improve-customer-experience-in-uae-with-your-website-design

There are a lot of websites that are being designed every day. Also, there are a lot of designers who have positioned themselves in this industry and are known to design the websites. Most of the people would compromise on getting an ordinary website but, does that attract the right kind of audience?

In this write-up, we have exclusively covered the advantages of having a Dubai web design and how would the customer experience be improved too. Well, before understanding the benefits let us get to know the basic things that are required to have a website design.

  • Experienced web designers

When you have experienced web designers from the best web Design Company in Dubai, half of your problems would be sorted because these are professionals. They would understand the latest technology and also have updates regarding web design. Hence, hiring the right kind of designers is extremely important if you want to create a great customer experience.

  • Proper layout

It is also equally important to have a proper layout planned for the content by the web design company Dubai to be placed because only when the layout is paid attention to, the customers or the audience would start flowing into your website.

  • Latest tools to design the website

Make sure to get the web design Dubai Company to use the right kind of tools to design the website. Website designing is booming and there is a lot of the latest technology and tools that can be used to design the websites. These websites can be made customer friendly and the users would easily be able to navigate through the website easily. Hence, this is one of the things to keep in mind when you are planning to get a website design done.

  • Theme of the website

There are a lot of themes available and according to the type of the website you are planning you could always think of downloading a theme and use it. Using appropriate themes would also attract a lot of customers to your website because that is the major part of the design element.

  • Content

Of course, content is always the king. When you have the right content people would automatically start subscribing to your website and they would start following the updates as well. With this, you would not just be getting new users but, would also be able to retain the old users as well. Hence, this is one of the key things that have to be kept in mind when you want to enhance the customer experience using a website.

Well, these are some of the things that you must do in order to make your ordinary website into one. Also, along with that let us see how a website can actually impact the overall customer experience.

  • Data loading becomes quick

When you have a website page loading issues does not exist. This means that the customers or the users would be able to access the information quickly as the data download would be quick and this would certainly make them extremely happy. The chances of the users logging into your website would be higher when compared to the other websites because of the less time taken.

  • Easy navigation

When you have easy navigation, the user experience would be amazing because there is probably no user who would unnecessarily want to spend time on a website trying to understand complex navigations. Hence, having easy navigation is another thing that would be part of the website design and you would be able to easily get the attention of the users.

  • Overall design and looks

When you have a website, the overall looks and the design of the website would be fantastic because the designers would be completely aware of the process. Websites would attract the users’ right the first time because of the fantastic first impression and the design it would have.

Well, these are some of the things that you must know about the website design company in Dubai.

Checkout: Website for Branding

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Website for Branding

Do you know the face of your brand? Do you know that your brand not only represents your company but also its values and what is dear to it? It is your brand that keeps you apart from others and it is your website that gives you the chance to share it with others. This is why website design is an absolute must, so that you can make sure that whatever you are offering is represented accurately. Your company needs to bring out the right message.

Website-for-Branding

Having a solid visual brand

Being a company, you probably already have a brand identity. But is it something that your customers would remember? Your customers need to be able to remember your vision, value and your brand history. This can be shown through your website’s visual features and components. Hence you need to ensure that your web design Dubai not only supplements your brand but also puts across the right kind of message which would be received and memorized by your audience. Thus you need to hire the right kind of web design Dubai Company that can incorporate the right kind of principles in the web designing.

Importance of your logo

Your company logo might be just a part of the brand; however it is a big part of it. It needs to stand out, be of high quality and be such that customers would recognize it right away. Customers need to associate it with your brand and company. When someone opens your website, your logo should be such that their eyes get attracted to it. Good and solid Dubai web design would ensure that this happens.

Right and qualitative images

If you go with the best web design company Dubai, they would make sure that the images chosen on your website are genuine and associated with your company. Stock images would be avoided totally. They anyway look clichéd and fake. You need images that put across the brand sentiments and company messages. Creation of photos that are your own gives your brand more meaning and harmony. For example, shots of customer’s interactions or your team pictures would be more meaningful than any generic pictures.

Core message Focus

A good web designer would ensure that not only does he/she give a lot of information, call to actions or images on your site; but they would also ensure that your company’s core message is put across. The aesthetics of the website are important – but not as important as the key message. It needs to be put across in the best possible way. That can be done only with simple designs and fonts. Your brand and consistency needs to be shown on the website which is more important than the aesthetics.

Call to action

Calls to action on each page need to be highlighted. This can alone bring in a great number of leads. However, this needs to be simple and free from clutter. Your web designer needs to use shapes, fonts and colors which would match the brand and at the same time attract the eye.

Competitors – Your brand is different and has nothing to do with your competitor. Similarly, it would be wrong to copy your competitor’s style or website. It could actually harm your brand. You need to build your own website which shows your identity and face of your brand. A reputed web design Dubai Company would ensure that your design is fresh and speaks of your company and brand.

The importance of your company’s website can never be underestimated. It helps in bringing in customers and eventually loyal clients of your brand. Thus, your web design needs to bring out your key values and messages which attracts customers and connects with them on an emotional level.

Checkout: Improve customer experience in UAE with your website design

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How to use Google My Business to get more customers

Google-My-Business-to-get-more-customers

If you want to leverage your business online, Google My Business (GMB) is one of the best tools you can rely on for Search Engine Marketing. You can trust the best online marketing company in Dubai to follow the standard practices to ascertain that your business gets the appropriate visibility on Google Maps.

What is ‘Google My Business’?

If you want your business to be searched and located, this tool can come in handy. It seamlessly enables businesses to manage their online presence in Google search as well as in Google Maps. Your appearance online does make a huge difference, especially when people search for related information online and your business name features on the GMB “knowledge panel”, it becomes easier for people to connect with you.

Top advantages of using Google My Business 

If you are hiring a paid digital marketing services for your online enterprise that adheres to the good practices, your business can benefit manifold times from it.

Firstly, your business becomes more visible on Google search. Secondly, your customers can connect with you promptly by directly accessing the website link provided. Thirdly, GMB opens your website to more traffic and social media channels as well.

It’s important to have an optimized Google My Business page so that the search engine understands your business better. Some of the basics that your potential customers will be able to know about you include:

– Who you are

– The variety of products you sell and the services provided by you

– The place you are located at

– What your site entails. With this information, they can peak into your site for more information on what they are scouting for. Top digital marketing companies in Dubai make sure that relevant information about your company is fed to Google so that your GBM listing can appear on more types of searches. The chosen digital marketing services can add your location as well to improve accessibility.

5 Steps to optimize Google My Business

Fill in your business information

Information such as business name, address, contact number, business category and hours of operation at least. With this people will be able to conveniently reach out to your business. Add a brief description to define your business. A good digital marketing company will make sure that your information on the website matches that on Google My Business page. You can use the Google listing to highlight your business category as that adds a lot of value. Selecting a primary category and relevant secondary categories can be helpful. Use the 750 character limit to wisely describe your product or services and whatever additional you want to communicate to your audience. Note that your business descriptions can improve the search rankings on Google.

Upload additional information

Adding a few images of your products, store, and street view can urge customers to visit your store. Some photographs of your store staff, team and items on display can appeal to the audience. If you’ve had happy customers, you can encourage them to upload a few images to your GMB page. If you run a restaurant, this can work very well for you. Keep a check on what is being uploaded by customers so that you can delete any offensive images, poor quality ones or those mistakenly uploaded from your GMB page.

Value the reviews

Reviews appearing on your GMB page can make a big difference and respond to them can influence your potential buyers. Remember, nothing goes unnoticed in the public domain. So even if there’s a negative review, don’t shy away from it. Also, encourage your regular customers to post their genuine feedback. It improves transparency.

Promote events and offers via posts on GMB

With Google’s posts, your content can be displayed on Google Search and Google Maps in the GMB knowledge panel. This means you have an opportunity to link special offers, promote your products, share blogs, e-book downloads, upload company news and more on upcoming events.

Connect with your audience through videos 

Uploading videos on events at your store is a brilliant way to communicate with your customers and engage them. Simply, upload them on your GMB page either as a post or as auto-play videos to catch the buyers’ attention. Try to keep it crisp and within 100 MB. If you are uploading videos as posts, it can be done as GMB knowledge posts and give your audience more power on deciding why they should choose your products over that of your competitors.

With those tips on how to use Google My Business, you can position your local business ahead of your competitors in the market.

Checkout: Utm Tags and SEO Best Practices – SEO Dubai Trends 

 

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Homepage Vs Landing Page: What’s the difference!

Homepage-Vs-Landing-Page

In today’s modern world the importance of internet world is reaching sky high. It plays an integral part of everyday life. Almost all the businesses depend on internet access to run their business in a smooth and hassle-free way. Having an own home page is something that every small and large business are focusing more on. By taking this as an advantage experts are coming up with digital marketing services where they are available to help you get more leads to your business.

The main aim of every business today is to grab the attention of customers towards their products and services. Online way of advertising the services is very quick in reaching millions of people. Though driving visitors and potential customers to our site is not that simple so taking help from best digital marketing agency is a right choice. Based on your business goals you can pick the best web design service to turn your simple web page to a most interesting one.

If you are looking for a company on web design Dubai then there are plenty of them available to help you. However, picking the best web design company Dubai is always important to avoid any inconveniences. Even though the service of web design in Dubai you choose is genuine yet they are helpless unless you are sure about what exactly you want in your website. So before choosing any services make sure to plan perfectly about your business page.

Not only home page but landing page is also equally important for any website. Most of the people are confused about landing page and homepage and in fact are in a wrong perception that both homepage and landing page are one and same. However, both these pages are different and very unique. Though homepage and landing page helps business to grow and drive closer to success yet uses different methods.

Main different between landing page and home page

As the name refers landing page is something that takes customers directly to the page that they are looking for. For example, if you are online business is all about cosmetics then when a customer is looking for a lipstick then it directly takes the customer to the lipstick page where she can get all the relevant information about. However, in a home page when a customer looks for lipstick then apart from showing results for lipstick it also provides information about other cosmetics available. This is the major difference between homepage and landing page.

Other major difference between landing page and homepage is that the landing page is action-oriented where it should have call-to-action to encourage viewers to convert. On the other hand best homepage design does not have any strong call-to-action because it is just used as a resource.

The main purpose of any company site is to provide relevant information and resource to the customers and homepage makes it all. However, the main target of a best landing page design is to give specific message and relevant content to its potential customers.

Pick the best design for both homepage and landing page

Just having a landing page is not enough rather one need to be very careful about its design. Best landing page design is the main key of grabbing customer’s attention towards your page. So, make sure to have the best landing page design which is possible only with the help of expert designers. Though it costs high yet is the best solution to make your page a unique one.

Many people who are well-aware of internet world try to create their own homepage. Though it is a good thought to create your own homepage yet in today’s competitive world it is not that simple to win the race. So, to give an impressive look to your homepage in online world make sure to take the help of an reputed company on web design Dubai and enjoy good traffic.

Checkout: Best Homepage Design ideas and Examples