Posted on

Role of Digital Signage in Dubai during and after Pandemic

Role-of-Digital-Signage-in-Dubai-during-and-after-Pandemic

In this article, we will discuss the role of the Digital Signage in Dubai, UAE during and after the pandemic of COVID-19. As we have observed the market have turned upside down and the pandemic has impacted our lifestyles in a completely unprecedented way. The businesses have to think outside of the box to cope up with the current tectonic shifts in the market dynamics. The digital signage was gaining popularity not only in Dubai but all over the UAE and in other GCC countries as well before this scenario. Especially the retail and services sectors were heavily adopting the digital signage technology mainly the indoor LEDs to communicate with their customers and prospects. Outdoor digital signage and digital billboards are also gaining popularity in Dubai.

Impact of Digital Signage on Marketing and Customer Experience

Impact-of-Digital-Signage-on-Marketing-and-Customer-Experience

The digital signage has completely transformed the marketing strategies and customer experience in a very imaginative and creative way. Businesses are using them for both marketing and information purposes in their premises. All types of businesses especially retail, customer services providers, hospitality sector, healthcare sector, banks, public offices, government institutions, airports, metros, bus stations and all around the country the digital signage are appearing.

Digital Signage Role during the Pandemic

Digital-Signage-Role-during-the-Pandemic

In Dubai and all across UAE during the COVID-19 pandemic, all the essential businesses and services remained open such as supermarkets, grocery stores, retail sector, medical facilities, pharmacies, various transport services and much more. Digital signage played a vital role in implementing protective and precautionary measures. The digital signage was used to play content in real-time related to the safety precautions and other useful information.

The interactive digital signage and way-finding tools help hospitals, test facilities, mass transit facilities and other such institutions to route, direct and control the visitors. This helps a lot to minimize the interaction. The repeated instructions, precautions and suggestions also help to spread awareness among the masses.

The queue management tools help organizations and businesses such as the retail sector to control customer flow. This also helped them to enforce social distancing and other preventive measures. The closed stores and outlets used digital signage to stay in touch with their customer even when they are closed. Some used the digital signage to provide information about their online stores or sales and support contact details and much more.

There were too many applications of digital signage during the pandemic.

Digital Signage Role after the Pandemic

Digital-Signage-Role-after-the-Pandemic

As in UAE, the commercial activity has been resumed and now we are looking forward to returning to the normal routines. The authorities and the private sector are investing heavily in preventive measures. Digital signage could help a lot. The digital signage has already been integrated into a variety of systems which can be used for preventive and safety measures.

The digital signage with a variety of tools can be used at the entrances of malls, superstores, bus stations, metros, hospitals, banks, and all type of public places for headcount, or for thermal scanning, or for disseminating precautions and information to spread awareness, to control the people flow and much more.

The interactive digital signage can be placed on various places in all sort of services based sectors to automate the services or to reduce the contact. A new breed of digital signage applications is the modern contactless operation capable digital signage. Which is a breakthrough for the post-pandemic era.

There are some manufacturers who have introduced see-through screens which can be a great utility for the services based industry where the customer will have to sit in front of an agent or customer support staff. The screen can provide high-tech communication solutions at one hand and on the other hand, it can provide a protective shield between the agents and the customers.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

The usability of digital signage has been tremendously acknowledged by the industry during the COVID-19 pandemic. And even after the pandemic, the digital signage will play a very supportive role for both the customers as well as for the businesses in Dubai, UAE. Digital signage has endless applications for the future.

Check this out: Importance of Digital Signage in 2021

Posted on

Importance of Digital Signage in 2021

As we all know the year 2020 have devastated effects on the organizations all over the world so in the year 2021 a common trend would be ‘to gain more out of less’. This is when the organizations will have to consider the usability and impact fullness of the digital signage. The past decade was a new era of technological evolution and its impact on communication. The organizations have shifted their focus from the traditional communication mediums towards the modern and digitalized communication mediums and this happens in just a few years. Nowadays the digital is an integral part of any local, regional or multinational organization in Dubai, UAE.

Importance-of-Digital-Signage-in-2021

The Intro

The consumers often prefer e-commerce and online stores over the bricks and mortals businesses and marketplaces these days. But this will soon be going to flip in the year 2021. This is why the businesses should focus on smart technological solutions to market and communicate with their customers. What else could do the job other than the digital signage with their simple and easy operation and facility to digitalize the content? Similar applies to the larger business and organizations who are looking for a modern cost-effective communication solutions.

The Forecast

The-Forecast

Yes, the cost will be the major factor for almost everyone in 2021, especially for the organizations and businesses who are new to digital signage. The organizations who are already using digital signage will prefer to go for more cost-effective solutions, most likely the solutions that allow them using the current hardware and doesn’t require costly fancy solutions. The digital signage manufacturers, suppliers and consultant should have to consider all those factors into account before proposing something to the market. The re-usability and convenience of paying less will also help the digital signage rental market to thrive in the year 2021. The organizations and businesses will have the comfort of paying only for the service they are using, maybe on monthly bases, which would be a very cost-effective solution.

The Digital Signage Technology

The-Digital-Signage-Technology

As the technology is evolving the manufacturers of the digital signage technology are introducing cutting-edge solutions, with curved screes, more screen sizes, OLED, QLED, QD-LED, LED, etc. Those technologies are not only making the digital signage more attractive and appealing with better picture quality but also improving its life-spam and power efficiencies. These factors could reduce the installation and operational cost very significantly. Which will also help the digital signage market.

The Digital Signage Industry Trends

The-Digital-Signage-Industry-Trends

As the year 2020 was completely unprecedented, so it has changed the people’s preferences, behaviour and their expectations too. Now a day’s people are more attracted to a digital solution than any conventional solution. This whole scenario has changed the overall mindset of the general populations as the people are now more comfortable in using the technology and are much more adoptive towards latest tech.

Here are some most popular digital signage types and their uses:

Large Outdoor Screens

Large outdoor digital signage screens are used for mainly advertisement purposes. The outdoor digital signage and screens have been integrated into the urban cities as part of the infrastructure. In the year 2021, we are expecting larger screens, with a brighter picture and higher resolutions. The management consoles are also stepping up with less cable work and multifunctional modules to minimize the installation and management cost.

Curved Digital Signage Screens

Curved digital signage screens are equally gaining popularity in both indoor and outdoor arenas. The curved screens can be used at round-shaped infrastructure, poles, and large scale indoor facilities, like shopping malls, conference rooms and much more. The curved digital signage screens are more often used for adverts and multimedia content.

Interactive Digital Signage

This phenomenon is still in its infancy. The technology is not an issue at all but creating content is a bit tricky. Mainly large interactive human-sized digital signage is used indoors in shopping malls, airports, public offices, and such facilities. The purpose of the interactive digital signage is to give a personal touch to each of the customers to help to improve the customer experience. There are so many technologies introduced to maximize the interaction, such as motion sensors, facial recognition, touch screens, and much more.

Internal Communication

The corporate sector and organizations are using digital signage for their internal communication purposes too. And this trend is gaining popularity. The digital signage can be used on various strategic locations for pure informational or infotainment purposes. Traditional signs are getting replaced with the digital signs, the meeting rooms, conference halls, etc all are getting large digital signage screen. The interactive digital signage is being used to automate various processes and much more.

Educational Digital Signage

The education sector is also replacing whiteboards and blackboards with digital signage screens. Mostly normal digital signage screens are being used, but very recently a lot many institutes have started using the touch screens in the classrooms. The educational institutes are also using digital signage for various purposes, such as sharing information, announcements, presentations, etc.

Way Finding Digital Signage

Another commonly used digital signage type is wayfinding interactive digital signage. Such signage is being equipped with the touch screen, and they let the user search and find way around the shopping malls, airports, hospitals, metro & bus stations, large facilities and sports complex, etc. Almost all of the mass transit facilities are using digital signage for not only wayfinding but also to route, inform, and entertain the passengers.

Security & Surveillance and Industrial Digital Signage

Security and surveillance is another large market for digital signage. As the security control rooms and surveillance posts requires input from a large number of surveillance equipment, so having high-tech digital signage can improve the effectiveness and efficiency of the system. The various industries also require digital signage for their control rooms and monitoring stations. In fact, these are the places where digital signage was firstborn.

Digital Signage in Hospitality and Restaurants

The hospitality sector heavily relies on the customer experience which is the reason they always stay one step ahead from any other services based industry. The hospitality sector is also using various types of digital signage and smart screens to provide useful information, automation, decoration and entertainment purposes. The restaurants are using interactive digital signage to let the customers choose from the menu and place orders from the digital signage.

Events Management Industry and Digital Signage

The event management industry is also a large consumer of digital signage. The digital interactive signage and large display screens can be used for so many different purposes depending upon the nature of the event and the venue itself. Large conference halls, theatres, banquet halls and so many other businesses/facilities are adapting to the digital signage.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

Well, the simplest conclusion is that ‘the screens are everywhere’. The digital signage is not only the future of the communication and marketing industry, but it is also the building block of future urban societies. The digital signage is getting integrated into the very fabric of the modern world from the bus station to the streets, from shopping malls, to the hospitals and everywhere else the digital signage is flashing. If you are living in a modern society like Dubai, I can bet there could never be a single day when you are knowingly or unknowingly not using digital signage. The digital signage is the future of the modern man. As smartphones have integrated into our society the digital signage are also about to take over every area of the society with their super convenient operation and usefulness.

Check this out:  Importance of Digital Marketing in 2021

Posted on

Customer Feedback System

Broccoli Pizza and Pasta are a successful and growing company started in 2011 as a self-regulating Italian restaurant based in Dubai, United Arab Emirates. They are specialized to in pizzas, pastas, lasagna, soups and salads. Original Italian Pizza is one of the signature items on the menu. Broccoli plans to expand to 300 locations across the Middle East and North Africa, Asia and Europe. As a brand Broccoli continues and promises to become the leading pizza franchises all over the world.

Customer Feedback System

In order to achieve their long term goals, the company strives to improve and provide better quality to its customers. Feedback from customers is binding to the progress of any business and Broccoli has recently purchased a customer feedback system along with digital signage to promote business and get customers feedback.

Such a Customer Feedback System can capture customer experience response by answering some basic questions about the products and services offered – in this case, the feedback regarding the menu items, food quality, ambience and other related information. On the bases of the feedback provided by customers, the management may take the necessary steps required for improvement or otherwise. In order to get a better understanding of the customer, the customer feed system helps the Restaurants owners. The ones want to be winners – they have to go out of their way to provide exceptional service, quality of food and positive experiences which increases customer loyalty and Customer Feedback.

Digital Signage was another aspect of this project where Broccoli conveyed branding through the devices. A fresh and vibrant design of the device with meaningful branding helps the customer to understand the reason for the devices and attracts the customers to adopt the survey. The device has two different areas to show the signage – One on the top of the device where the customer gets attracted quickly with information regarding what the kiosk is for and second the company branding on the device itself to give the kiosk a look and feel as required by the brand and the ambience.

Such a kiosk is used in restaurants can have another functionality of showing new promotions and dishes other the customer feedback. Before attempting the survey the idle screen can promote such offers and new menu items.

RSI Concepts – as a pilot project has provided Digital Signage and Customer Feedback System to 5 different branches of Broccoli Pizza and Pasta. Products such as Digital Signage Dubai, iPad Kiosks, Kiosk Machines and tablet kiosks are vibrant products for restaurants and other similar businesses where direct customer interaction is inevitable.

Mrs. Mahyne Project Manager at RSI Concepts commented “We are honored to be associated with Broccoli Pizza & Pasta for tablet kiosk to be used for Customer Feedback. This is the first step in the long term relationship with the brand and we are devoted to facilitating in all possible means”

RSI Concepts specialized in Digital Signage Dubai, Customer Experience, Queue Management System, Customer Feedback System, Software Development and Digital Marketing in Dubai.

Checkout: Virgin Megastore Feedback of Customers

 

 

Posted on

Digital Signage Dubai – 6 things to expect in the near future

Digital signage is defined as a form of displaying content using LCD and LED monitors. Well, it is basically a redefined way of advertising as people now use modernize technologies that are totally different from the traditional way. When I say traditional, of course, I am pointing out the use of papers, tarpaulins, woods, etc that requires printing, carving and sort of.

Digital-Signage-Dubai

It is not surprising at all that the digital signage has spread all over the place most specifically in the world’s leading technological hub, UAE. For this blog, we will be having a sneak peek of six upcoming digital signage trends in UAE that you should watch out for.

  • Analytics

Traditional signage or digital signage are the mediums to convey something in more attractive and catchy ways but in near future we expect the digital signage to be used for conversions. The tap on the touch screen can lead the managers to important analytics. Analytics gathered from digital signage in Dubai would open new doors for decision makers of businesses.

  • Artificial Intelligence

The presence of Artificial Intelligence in the digital signage let you evaluate and collect information from the customers while maintaining the data privacy policy. This AI will help you analyze your customer’s behavior to be able to provide recommendations to further establish a good customer experience.

  • Betters and Customized Displays

Who would want to stick with the same signage devices if you could switch in a much more colorful, detailed and eye capturing screens and devices catered to the ambience and business nature of the premises? Conveying your messages to your audiences and or your prospect clients are easier with signage solutions. It saves time because it is easier to process a visual signal compare to reading longer texts. It also helps your company to create customized marketing impressions towards your clients.

  • The use of Social Media as a platform

In a world where almost all the people know how to use social media sites, it is a very smart way to bring digital signage to where it can easily be seen. Throughout the years, these social media sites have become a channel for different businesses and organizations to introduce themselves. Posting videos, pictures, surveys, even suggestions and ratings are all can be done in social media and the same social media API’s can be integrated with the digital signage devices. So once you use social media to create your page or group it will let you come closer to the public thus creates higher sales.

  • Video Walls and interactivity

Video walls are complex but attractive and easier ways to scale signage to large screens. An expected near future change is to provide interactivity in video walls. Users will be able to interact in video walls while waiting in the queues or while changing their garment and trying a shoe in the store. Interactivity in video walls may be a costly matter but benefits are endless.

  • Creation of 5G Wireless Networks

5G is the next generation standard of mobile network connectivity that provides faster speed and more reliable connections than the current ones. This 5G wireless network will give more life to the digital signage as it becomes a powerful tool. There will be no time for buffering, just continuous fun and excitement for your customers.

Checkout: Mobile Phone Charging Station