Web Development Dubai Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

August 22, 2023October 10, 2023

React Native Apps and Cross Platform Software Development

Every business wants to grow, for that they need a robust information and data structure which can be used by their employees and customers. Businesses need to ensure user satisfaction by offering them a great digital ecosystem which enhances the digital user experience. Businesses use various software and applications to improve their processes, operational efficiency and to drive productivity and performance. That is not all, businesses always have several challenges, the tough competition, the ever increasing customer demands, the low performing teams and employees, and what not. When it comes to custom software development, businesses chose the solution which matches their technical requirements and also fits in their budgetary limitations. Businesses in Dubai, Sharjah, Abu Dhabi and other parts of UAE are well-aware of the impact of digital tools, software and mobile apps. However, most often businesses do not realize that they don’t need to acquire different applications for different platforms (which is very expensive), in fact they can have a completely customized software using the technique of cross-platform software development, which is most cost-effective way of launching your software or app to multiple platforms.

What is React Native?

The React Native is a JavaScript based framework and library to develop the frontend UI for software and applications. It is an open-source platform, which means it is free to use and it is developed by Meta, formally known as Facebook. The reason why it is so popular is that it enable developers to utilize native capabilities of the platform and develop cross-platform software applications while utilizing only React framework. This simplifies the software development process and enable developers to develop excellent applications for multiple platforms with very less time and efforts. Furthermore the software developers can easily utilize their JavaScript skills to work on React Native framework which minuses the learning curve. The React JS and React Native often confused with one another, however, both are different. The React JS is majorly used for developing websites and web-apps however, the React Native is a cross-platform software development framework which is built on top of React JS and it allow developers to develop applications for Android, iOS, MAC OS, Windows and a few other platforms. Furthermore the React Native can also be utilized for both frontend and backend development which make it superior from other counterparts.

What is Cross-Platform App Development?

The cross-platform app development is simply a method of providing your software, mobile application or web-apps to a diverse range of audience who are using multiple different platforms. This means all users from different platform would be needing same user experience, features, UI, etc. The biggest challenge of cross-platform software development is that a business would be needing multiple different teams to work on different platforms. Here are some cross-platform development tools:

Popular cross-platform development tools:

JavaScript: For website and web-app development
Kotlin: For Android app development
Swift: For Apple iOS app development
.NET: For Windows software and tools development

If you want to make your software and app available for all above platforms, then you will be needing at least 4 different teams to work on your single app/software. This could be very expensive, moreover it is difficult to manage multiple teams working on a same software or app. Furthermore each platform team will have different costing mechanisms, hence it would be difficult to meet release date. Later on, when you will be needing any maintenance, update or upgrade, your efforts and expensive would be multiplied to the number of platforms you are working at. That is where the React Native comes to play, it allow businesses to hire a single team and make cross-platform software development seamless and very cost-effective. The maintenance/updates are also easier and very less expensive.

Lear More: What Is Cross-Platform App Development?

What are the Benefits of Using React Native Apps for Cross Platform Development?

The React Native is rapidly growing on Stack Overflow and GitHub. It is widely adopted by businesses and organizations not only in UAE but all across the world. This also means that a developer can easily find community support and a huge number of ready-made plugins and scripts all over the internet which help developer speeding up the cross-platform software development projects. Here are some key benefits of using React Native apps and cross-platform software development for your business:

Quicker Development Process

Since you don’t require to have different teams working on your software for different platforms and only a single team can do that, the development cycle becomes shorter which also enables you to launch your apps quickly. Furthermore the React Native offers several features which help the programmers and developers to quickly develop their applications, and also it enables quick debugging and testing which makes development process much quicker than any other available framework. Moreover the code is also useable at several platforms which make development fast, it also reduce efforts to write code for multiple platforms and making changes to it. That is why the react native can effectively reduce the time and efforts of developing cross platform software.

Reduce the Cost of Cross Platform Software Development

The react native can greatly reduce the cost of your cross platform software development projects. Thanks to its ability to provide a reusable and compatible code for multiple platforms and reducing the efforts the time required to develop such mobile apps, web-apps and software has become very low. This also help reducing the cost. As less time and efforts are needed to develop a cross platform software, the cost is also low and since only one technology stack is required for the entire team, it is easier to find the skilled teams or vendors who can develop such software, apps and tools. Here in Dubai and all around the UAE the software development agencies, such as RSI Concepts and many others are offering highly cost-efficient software development services, which also impact the cost of your software development and help business get a highly cost-effective solution.

Support Multiple Platforms

There is a common impression among businesses and non-coders, that the react native is only meant to be used for Android and iOS app development. However, that is not true at all. The react native is a very useful platform with a wider range of compatibility. Businesses can develop applications and software which can be offered on Android, iOS, Windows, MAC OS, Websites and a few more. There is a huge online community support for the React Native platform and above all it is rapidly evolving and growing adding support for newer platforms and technologies. This means businesses and developers both can expect a sharp rise in compatibility and efficacy of the react native and its expansion to various other platforms. That is what makes react native much more superior than other such frameworks.

Native-like Experience and Performance

When it comes to platforms like react native, the biggest concern of the businesses is experience and performance. That was also true, but a few years back, not now. Now a days, there are so many advancements made to the react native core, and furthermore the Meta (Formally known as Facebook) has introduced a new JavaScript engine, Hermes, which enables static optimization and help reducing the app size. Furthermore the React Native can also render components to the GPU which is achieved by eliminating the gap between the JavaScript and the native components and results in high-performing apps. This enables developers to offer a native-like experience and performance by simply using react native and its advanced components.

Quick Debugging and Changes

One of the biggest advantage of the React Native is its features like hot-reloading, live-reloading and fast refresh. When making changes to the application’s source code or debugging it the developers will have to recompile the application, however, with the react native this isn’t require anymore. It means that the developers can see their changes immediately, almost in real-time without the need to recompile the entire application, which is a time consuming tasks. That is why the developers prefer to use react native, as it helps them make changes and refine their work without any extra effort or repeated tasks. Furthermore the new features of the react native framework are extremely useful in debugging typos, syntax and other common errors in the code, which makes it more productive and ideal framework for the agile development teams.

What are the Drawbacks of Using React Native for Cross Platform Software Development?

The React Native is one of the best framework available to this day for cross platform software and apps development. However, same like other technologies, it also has some drawbacks, although these drawbacks usually won’t impact a business, but in certain and very few number of scenarios these drawbacks could become problematic. Here are some drawbacks of using React Native for cross platform apps and software development:

Unlike native technologies such as Kotlin or Swift the React Native is based on JavaScript which is a dynamically-typed programming language. This requires developers to follow certain standards and rules in order to avoid bugs form the apps.
There are certain native modules which are not available in React Native, especially those are related to interacting with device’s hardware, hence when dealing with such functionalities the developers must have to insert native codes, which could also affect behavior and appearance.
When using a framework like react native for cross platform software development, the developers can never achieve the level of performance and integration which can be achieved using the native codes and APIs.
The operating systems of different platforms keep updating very frequently. However, the react native or any other cross platform app development framework is slow on adopting to new changes and introducing new features which are instantly available for the native apps.

There is a clear difference between the native app development and cross platform software development. However, frameworks like React Native are rapidly bridging the gap between these two. The modern versions of react native have already minimized a lot of problems, which makes it ideal for more than 90% of the businesses, there are only a certain sectors or businesses who still need to build native apps because they need sophisticated features and intensive hardware integration with their apps. Otherwise the react native is best for cross platform software development.

What are the Drawbacks of Using React Native for Cross Platform Software Development?

Conclusion

When it comes to mobile app development or customized software tools, the first thing businesses should consider is their needs. Both react native and the native app development has its own advantages and drawbacks. However, cross platform software development can significantly reduce your cost, efforts and time of development which is why most businesses are preferring it. The react native is also preferred choice of software developers as it is convenient, easy to use, debug, and it offers a variety of features which enable them to add advanced features to their mobile apps, and software tools. Furthermore the react native offers almost native like performance and experience. The developers can reuse the code, they can easily debug it and update it, and the overall efforts and development time can be greatly reduced. The react native framework is rapidly gaining popularity all around the world, the Meta is also introducing new features to make it better and the community support is also growing. All these are signs of a very bright future for React Native and cross platform software development. In this blog we tried to cover everything important about React Native and cross platform software development. This blog will give you a better understanding of cross platform and native apps. If you want to learn more or if you want our help to develop a native or cross platform app, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and someone will get in touch with you soon.

July 25, 2023

Why Laravel Framework is gaining popularity in Software Development?

The digital eco-system is evolving at a rapid pace, businesses will have to keep up with the changing trends, customer demands and competition in order to ensure growth and stability. A modern day business needs a variety of software tools and applications in order to maintain required productivity and performance. Business management software and tools not only help improving operations, but they also help minimizing the cost and help businesses drive innovation which gets them a great competitive advantage. Here in Dubai and anywhere else in UAE businesses knows very well that how competitive the markets are and how demanding customers could be. In order to maintain a steady growth in such environment businesses need to level up their game which is impossible without implementing right software tools and digital solutions. This need gives rise to software development industry in the country, especially the customer software development. The customized software are exclusively designed for businesses to fully align with their business needs and vision. Furthermore the upgrading and customization is a fundamental need of any custom software application.

What is Laravel Framework and Why is it So Popular?

When we talk about custom software development it is extremely important to choose the right development tools and frameworks. These days with the rise of cloud and in-depth integration of smartphones, the web-based software applications are gaining huge popularity, as they are cost-effective, require less time to develop and offer better customization and scalability. The PHP (general purpose scripting language) is one of the most commonly used programming language. We have witnessed the emergence of hundreds of different PHP frameworks over the period of last two decades. The Laravel Framework is one of the most popular framework of PHP programming language. The Laravel Framework gained this popularity due to its modular development approach, easy scalability, high efficiency and innovative functionalities. The major architectural pattern of the Laravel Framework are based on Symfony, which is an open-source PHP library featuring reusable components. The Laravel Framework is also open-source and free to use which made it best alternate to CodeIgniter, which is another rapid development framework used for web-based software development. The Laravel Framework offers more convenience, easy-to-use tools and components which makes it the most popular PHP Framework.

What makes Laravel a Perfect fit for Modern Software Development Needs?

The modern software development industry requires more robust, efficient and scalable applications which extend the lifecycle of the software and enable businesses to keep improving their applications over the time. Here are some key features which makes Laravel Framework a perfect fit for the modern software development needs:

Process Automation with Packaging System: Laravel Framework enable packaging multiple support tools and software along with ability to add pre-built libraries which help developers achieve process automation in their web-based and custom software applications. Laravel uses an advance dependency manager, a composer which manages all the packages and information needed to manage these packages and allow developers to automate processes.
Object-Oriented Approach and MVC Architecture: One of the best advantage of using Laravel Framework is that it uses MVC or model, view and controller architecture along with exceptionally easy object-oriented syntax.
Advance File System and Distributed Environment Support: The Laravel Framework have in-built support for multiple file system and it can support local storage, cloud storage and rack-space storage. On top of that the Laravel Framework offers easy-to-use APIs which remain same for all the systems and also enable developers to use all three file systems as a distributed environment.
In-built Authentication and Authorization System: The Laravel Framework offers in-built configurations for the authentication and authorization system. The developers can implement authentication and authorization to their custom software application by using only a few simple commands which saves time and is very simple-to-use.
Enable Real-time Data with Broadcasting Feature: The modern-day software applications requires a lot of real-time data broadcasting between the server-side and client-side. The Laravel Framework offer an in-built Events and Broadcasting features which enables software developer to implement real-time data and live feeds in their customized applications.
In-built Command Line Interface (Artisans Console): The Laravel Framework offers an exclusive in-built command line interface, named Artisans Console. The Artisans Console allow developers to easily publish packaged assets, migrate databases, seed and generate boilerplate code for controllers and models. The Artisans Console also support custom command which gives developer more control.
Advanced Task Scheduler: The Task Scheduler was introduced along with in-built command line interface, Artisans Console. The Scheduler utilizes Cron Daemon to execute a single Artisans Console job which executes the configured tasks. This enable developers to easily do programmatic scheduling of the periodically executed tasks.
In-built Object Relation Mapper (Eloquent ORM): The Laravel Framework offers one of the best object relation mapper, known as Eloquent ORM and it comes as an in-built utility. The Eloquent ORM allow developers to use expressive syntax to manage database relationships and to interact with database objects.
Blade Template Engine: The Laravel Framework comes with highly effective in-built templating engine, known as Blade Template Engine. Blade Template Engine also offers internally mapped control structure for PHP counterparts such as conditional statements and loops, etc. It also enable combining one or more template to produce resulting views with a data model which can greatly improve the performance of the software application.
Multiple Testing Modes: The Laravel Framework offers in-built unit testing functionality featuring multiple tests to prevent and detect regressions in the framework along with ability to integrate PHP unit testing framework. The Artisans Console, command-line utility can also be used to run unit tests on the application.

Above are some of the most commonly-used features of the Laravel Framework which make it superior to other open-source PHP Frameworks.

What makes Laravel a Perfect fit for Modern Software Development Needs?

Highly Advanced Out-of-the-box Official Laravel Packages

Here is a list of official Laravel Packages which can make integration of different features super-easy with the application built on Laravel Framework:

Laravel Passport: The Laravel Passport allow user authentication via API while utilizing the OAuth Server. The API uses token and the Laravel Passport enables full OAuth Server implantation with simple steps which takes only a few minutes.
Laravel Socialite: The Laravel Socialite is an excellent package to easily implement login and authentication mechanisms via social media sites such as Google, Facebook, Twitter, GitHub, etc. for your customer software application.
Laravel Horizon: The Laravel Horizon is a highly effective intuitive monitoring tool which enables both dashboard and code-driven configurations. It is used to monitor the output of a job along with time required to execute the job and it also tracks job failures.
Laravel Cashier: The Laravel Cashier is a great in-built package which is used for e-Commerce and payment-based software applications. The Cashier is used to manage coupons and invoices and offer a full toolkit for managing subscription billing services.
Laravel Envoy: The Laravel Envoy simplified the automating the common tasks using minimal and simple syntax. The Envoy utilizes a similar syntax as Blade template and it makes it easier to setup tasks and utilize Artisans Console commands.
Laravel Scout: The Laravel Scout is a full-text search engine which utilizes the Eloquent ORM model along with Angola as its default driver which offers excellent service. The Scout also support custom drivers to enable improving the full-text search functionality.

The features and out-of-the-box packages offered by the Laravel Framework are better than any other available open-source PHP framework which is the main reason of its popularity in software development.

Highly Advanced Out-of-the-box Official Laravel Packages

Top Software Development Trends which will Increase the Demand of Laravel Framework in Coming Years

The Laravel Framework is trusted by millions of businesses and developers all around the world and it is known for developing high-performing and featured-rich custom web-based software applications. Here are the top software development trends which will definitely increase the demand of the Laravel Framework in the coming years:

Rising Demand for Multi-device Integration
Emerging Trend of IoT Implementation and Integration
Rising Demand of Intuitive User Interface (UI) and User Experience (UI)
Emerging Trend of Blockchain, Digital Payment and Crypto Currency
Security, Encryption and Password Protection
AI Enabled Customer Service Chatbots
Rapid App Development and Cost-optimization
Increasing Popularity of Cloud-based Software Applications

These top trends of software development industry are indicating even higher demand for the Laravel Framework in the coming future which is also sensed by the software development industry and that is why the popularity of the Laravel Framework is rapidly increasing.

Top Software Development Trends which will Increase the Demand of Laravel Framework in Coming Years

Conclusion

It is important to understand that whenever a business decides to develop a customized software application they have certain goals that they want to achieve with it. However, there are certain things which every business wants in their software applications such as the software application should be fast, feature-rich, intuitive, have high compatibility, integrates with existing infrastructure, have low cost, develops quickly, require less maintenance and easy to operate. These are some fundamental requirements every business have in mind when they are planning to develop a custom software application. Here in Dubai and all around the UAE you can find tens of hundreds of software development agencies who can build your customized software applications with the desired features and functionalities. However, it is important to understand that your software application should be have certain capabilities such as easy-integration, low-cost scalability, simple upgrade and customization and should be able to stay relevant for coming years.

The Laravel Framework is the excellent if not only choice to achieve the same. The Laravel Framework is open-source, the skilled developers are available easily, and it packs a tons of modern and highly advanced features which makes it the perfect choice for the customized web-based software application development and that is the reason why the Laravel Framework is rapidly gaining popularity not only in Dubai, Sharjah, Abu Dhabi and other parts of UAE but all over the world. If you are interested in learning more about the subject or if you want our custom software development service for your next game-changing software application development, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

June 20, 2023June 20, 2023

Customer Software Development: Why React JS is The Future of Frontend Development

The React JS is a JavaScript library which is used to build user interfaces (UIs) and it has emerged as one of the most popular platform in past few years. The React JS is an open-source library which is another great reason for using it in the frontend development. It is majorly used in website and mobile application development. The React JS basically offer reusable code snippets which is much make UI and frontend development much easier. When the developers use React JS they require much less code comparing to other JavaScript frameworks such as Vanilla JavaScript. The React JS behave like Lego blocks, and allow programmers to use and reuse independent individual code blocks and elements which are the part of the final UI (user interface). The React JS offers a revolutionary approach of allowing developers to use individual elements to build an entire UI rather treating the full UI as one element or single unit. The frontend developer can easily split complex UIs into several elements which is a much easier approach than the conventional methods. That is why the React JS has emerged as one of the most popular frontend development framework not only in Dubai, UAE but it is equally popular all around the world.

The custom software development is also gaining huge appreciation from all around the world, businesses are opting for custom software solutions rather than acquiring a commercial off-the-shelf solution. The React JS not only improves the development process but it is much more stable and efficient which is what makes it ideal for custom software development, websites and mobile applications. Businesses in Dubai, Sharjah, Abu Dhabi and other parts of UAE are investing huge chunk of their hard-earned profits in digital experience. The websites and mobile applications have also become very complex day by day. Traditionally when the developers and programmers use a framework they will have to write a lot of code, which is time-consuming and it also make troubleshooting difficult. However, with the React JS the developers can easily break the complex UIs into individual components and they can use code from pre-build library which saves a lot of time and efforts. In this blog we will discuss the benefits and advantages of React JS which makes it ideal for frontend development in custom software development, website building and smartphone application development.

React JS is The Future of Frontend Development

React JS is Easy to Use and Learn

If you are a professional frontend developer then using and learning the React JS is very easy. It is built on JavaScript which is essential for every frontend developer so while you already knows JavaScript working with the React JS is very easy. When you have understanding of variable, array, functions, conditional statements and loops it is very easy to learn and use the core concepts of the React JS such as props, stats, JSX, components and lifecycle methods. For example a component in the React JS is a small chunk of UI which can be reused anywhere. There is a root component which contains more components and the overall structure is a tree like hierarchal structure which is easier to use and understand.

React JS Offers High Performance and Efficiency

The React JS uses the state and render method, in which the state part take care of the data that has to be displayed and the render method is taking care of the design and how the data should be presented on the screen. The output represents a JavaScript object which is mapped with the DOM (document object model) element. Instead of DOM the React JS uses another innovative method and it creates virtual DOMs. The virtual DOM is also a JavaScript object but it is a light and it an in-memory representation of a real DOM and when the state of an element get changed, the UI renders itself again in the virtual DOM instead of real DOM. This is the reason the custom software, websites and web apps made using React JS are much faster and efficient.

React JS Offers Declarative Programing Style

Another great reason why custom software developer, website and mobile application developer likes React JS is its declarative programing style. The programmers can tell what to do (express the logic of computation) without any need to tell how to do it (control flow). Custom software development teams and website/mobile app developer love this because it reduces the possibilities for errors and mistakes by simplifying and shortening the source code. The declarative programing style is simpler than the imperative programing and it also reduce the time and efforts of the developer.

React JS Offers Stability and Simplify Debugging

The React JS was developed by Facebook and they have designed a very impressive debugging mechanism in this framework. It enable the React JS to keep the bugs separate and enable the browser to isolate such errors which makes it easier to trace and rectify them. Furthermore the component creation mechanism also ensures that the unit testing can be executed effectively which minimize the chances of system crash and also results in better efficiency. The reusability of elements and components also reduce the need of frequent testing, save times and brings stability to the system.

React JS Offers Cross-Platform Compatibility

Another remarkable feature of React JS is that it offer excellent cross-platform compatibility. Businesses also prefer cross-platform compatible solutions as they are cost-efficient and also offer consistent experience across all compatible platforms such as web, desktop and mobile apps. That also benefits software developers and app developers as their single supplication can offer a seamless user experience across all platforms and they doesn’t have to build different applications for different platforms which also saves a lot of time and efforts. Furthermore the React Native is a specialized component used to build native mobile applications.

React JS Offers Better Migration and Adoptability for Future

For any customized software, website or mobile application the ability to migrate it to an updated technology or platform in future is very important. React JS offers great feature to migrate it to other platforms and technologies. It is very convenient to migrate data, configurations and settings of custom software, websites and mobile apps build using React JS. That is another reason why developer prefer React JS because it requires very less effort and work to migrate it to other platforms. Furthermore the React JS is adopted by large businesses and rapidly adopted by small and medium sized organizations which is why the innovation, creativity and new features are very frequent in React JS.

Conclusion

The information technology evolves at a very fast pace, new technologies, platforms, ideas and creativity is greater than any other industry. Especially the software development industry witnessed a lot of development and progress over the past few years. Furthermore the software development industry is subjected to rapid advancements and monumental changes, which is why new technologies and platforms are appearing every other month. The React JS is one of the best tool for custom software development, website and mobile application building. The easy usability, simple learning curve, less coding, easy troubleshooting, and better adoptability makes it the best tool for frontend development. Large businesses in Dubai, Sharjah, Abu Dhabi and other parts of UAE are adopting React JS which is why its popularity is increasing rapidly and it is safer to say that the React JS is the future of frontend development. In this blog we have discussed the key advantages of using React JS for custom software development, website development and mobile apps. If you want to learn more about the subject or if you want our help for your next project, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How Web Development can Help Enhancing Customer Experience in 2023?

February 15, 2023

Why Web Development is Crucial for Startups?

In Dubai and all around the UAE new businesses are starting on daily bases. This is due to the favorable government policies and highly stable market conditions. This also means that if you are a startup, your competition will be increasing day by day. In such circumstances, a business needs to establish a strong brand identity and they need to do it very quickly. For startups and small businesses the resources are always limited, whether it is financial resource or human resource. No matter if you are a sole proprietorship or a medium/large enterprise the corporate website is absolutely essential for your business to establish a strong brand identity. The present day markets are heavily relying on internet and information technology, here in UAE the internet penetration is 99% and almost same amount of population uses mobile phones. Another very important customer behavioral trend is that a majority of the customers use internet as their primary source of information and whatever they find over there can greatly influence their decision. That is why customers tend to look up for the products/service and businesses in the internet before even contacting a sales rep.

It is very important to capture your targeted audience’s attentions, for example, if you are selling computers, routers and other stuff or if you are an art & craft selling store, people might be searching for you over the internet, if they find a good website and relevant information they will most likely to send you an enquiry or visit your store. If you don’t have any website then you are completely out of the game. In this blog we will list some most important benefits of a business website which will help our audience to understand why the web development is so crucial for startups and even for established businesses.

Web Development for Startups: Low-Cost Marketing

A business website for a startup can be very beneficial in terms of marketing. A business website is basically the foundation of all your digital efforts, you build your online brand identity and marketing campaigns around your website. Al other digital marketing channels and adverts can converge your audience to your website, which can provide your audience required information and website also help communicating the brand message and value proposition which is essential for conversions. Whether you need lead data or you want to make online sale via your website, it is crucial to develop a website capable of performing the desired tasks. Businesses also use landing pages for their different paid advertisement campaigns, and in order to convert you must have to have an intuitive and appealing website. The startups can create dedicated landing pages for different audience groups which help increasing the conversion rate.Apart from that a startup can transform their website into a very powerful and cost-effective marketing tool by working on the SEO.

The SEO or search engine optimization is a technique to align your website with the standards and regulations of the search engine such as Google this includes almost everything, from user experience to content, and responsiveness of the website, etc. The SEO help startup get huge number of people to their website which definitely raise the chances of conversion.There are several search engines, however, the Google is considered to be the market leader as it dominates all other search engines with more than 96% of the search market share. The SEO is a great source of generating organic traffic for your business website, the organic traffic is absolutely free which help you minimize your digital marketing expense. According to several studies the organic traffic accounts for almost 70% of the total website traffic for an established business who is also actively utilizing other digital channels. This means that by just a little effort or small investment in the SEO you can generate huge amount of traffic for your business website and the website traffic is directly proportion to conversion and sales.

Web Development for Startups: Unique Brand Identity

A unique logo design is not enough to provide you a unique brand identity. The unique brand identity is much more than that. It is the consistency in communication, your appearance, and your entire personality. A website is very much capable of providing you the tools to establish a unique brand identity which is vital for competitive advantage and it can greatly help you stand out of the crowd. Your brand identity should communicate what your business stands for and what are your values, it should be able to convey a message instead of a highly decorative emblem or monogram. Your website would be the first interaction for a larger chunk of your audience, it has to set up a long lasting positive first impression. Your website can help you establish a unique brand identity by communicating your brand message, value proposition and your mission. Your website can tell your audience what you stands for, who you are, what you are offering and how your products/services are unique.

Your website will tell customers that what you are offering them no one else can offer and that is what makes you unique. The mission statement, the about section, the content on your homepage, your product/service pages and the overall look and feel of your website will build your unique brand identity. The human brain works in a very peculiar way, we perceive colors and patterns fairly quickly than reading text. The visuals always have quicker effect on our perception. This is where your corporate website can help you setup a unique and lasting first impression. It includes the way you design your homepage, the first section, hero image, the taglines, the menu and other design elements all plays an important role in building a unique brand image. The features and functionalities you are offering will have great impact on your customer journey and customer experience. That is why it is important to have consistency in everything, especially your brand’s look and feel and its communication tone. A unique brand identity will give your audience a sense of superiority and familiarity at the same time and help you capture their attentions.

Web Development for Startups:A Great Competitive Advantage

The growth and success of a business pretty much depends on its ability to sustain a competitive advantage. Your unique brand identity and a well-developed business website can provide you a great competitive advantage. The startups in particular need that much more to sustain and grow in the market. You should ask yourself, why a customer should purchase your product or acquire your services when there are hundreds of other businesses who are also offering the similar products and services? The answer is your uniqueness and ability to differentiate your products and services from the rest of the crowd. The startups will have to compete with other startups and already established businesses with strong brand recognition. It is important to gain your audience’s trust with your branding and communication. Your business website can help you communicate your brand message, value proposition and vision in a way no one other is doing.

It will help you present your products and services in a way which focus on the value you are offering that no one else is offering. Your product features, your pricing modern, your service plans and many more could be unique, but it will be your website which will help you to effectively present that uniqueness to your targeted audience which will help you generate more leads and sales. A website can help in gaining many competitive advantages, such as you can improve customer journey by offering interactive tools at your website, you can offer a great customer service using your website, you can gather customer data insight using your website and you can collect lead data or improve your email data base with your website. A website is a great tool for instant communication which also help improving customer engagements. A startup can integrate social media and publish social proofs to gain the trust of the audience. All these features and several other features like that will help you increase your competitiveness and uniqueness and will help you building a unique personality of your brand.

Web Development for Startups: Reputation and Trust

Whether it is a startup or a well-established enterprise, building a great reputation and gaining customer trust is always the top priority objectives. Businesses need to build a positive brand reputation which help them gain customers’ trust. Startups in Dubai or anywhere in the UAE usually doesn’t focus much on their websites, either they don’t develop websites, or even if they build a business website, they don’t focus much on its performance. The success of a startup heavily depends on their marketing efforts, and the marketing is dominated by the digital. In fact the digital marketing have already surpassed the conventional marketing. Just imagine if you are a customer, you found out about a brand, you are excited, you looked it up in the internet/Google, you don’t found it there, what would be your reaction? You will suddenly lose interest in the brand. Now consider this that you found a website, but it is not as that appealing, the same reaction will happen.

That is why for startups a business website is essential to gain customers’ trust and to build a positive reputation.No one trust the businesses who don’t have their corporate website. We also witnessed that most of the startups focus more on the smartphone applications rather developing a brilliant business website. If you think from a customer’s point of view, what do you think how many customers will try to search in their phone’s play store or app store to look up for a business? The answer is no one. Have you ever though why all social media platforms and various different digital advertisement campaigns always have an option to link your business website or landing page with the advert? That is because your website is the single most important factor that will help you build a positive reputation and gain trust of your targeted audience. Furthermore there are tons of other factors that contributes to gaining users’ trust such as your social endorsements on your website, your portfolio, blogs, product pages, company bio, mission statement, user experience and much more. That is what makes a website essential for a startup.

Web Development for Startups: Customer Data

A business website is a very powerful communication tool that can be used to increase customer engagement and raise your conversion rate. Businesses all around the world uses their websites to generate more genuine leads. A lead is basically your website visitor who have potential to make a purchase. In order to align your communication with your audience, it is crucial to have an insight to their behavior, needs and purchase pattern. A website can provide a wealth of business intelligence data to startups. You can get valuable behavioral, demographical and analytical data from absolutely free website analytical tools. This data will help you understand who is coming on your website, where your users are leaving and why they are leaving, and who are the users generating the most value for your business. This will help you understand who your targeted audience is and it will also help you identify the flaws and weaknesses of your website. Furthermore the businesses can collect a valuable email database from their websites, using lead magnet techniques, contact forms, lead forms, and they can also get direct sales via online by integrating online payment mechanisms.

Another most valuable business intelligence data is the customer feedback. The customer feedback is crucial for businesses, especially in the fast-moving markets like Dubai and in fact all across the UAE. The customer feedback will provide you a new prospective of understanding your customers and audience. It will help you understand what your customers need, and how they perceive of what you are offering them. Startups can utilize the customer feedback data to improve their product development processes. Moreover the collecting customer feedback is also very beneficial in building a strong relationship with your customers. When the customers know that a business is seriously interested in listening to their opinion and they will take actions to address their problems and to fulfill their desires, they become more loyal. The customer feedback data, analytical data, lead data and email data are very valuable for startups. Especially building an email database can have long-term positive effect and could be a great help in your digital marketing campaigns in future.

Conclusion

In the modern fast-paced and highly competitive marketplaces a startup need more focused efforts on crucial aspects to sustain and grow. For a startup the website is one of the most important factor in their success. A website provides you a face which help you build your online identity. A startup can leverage the potential of having a website to step up their marketing efforts and to gain a great competitive advantage. These days for a majority of your targeted audience your website would be the first touch point, it is important to develop a great website which can setup a great first impression. A website can also offer a tons of functionalities that can be used to enhance customer experience and to improve customer journey. Without developing a great business website a startup can loss a large chunk of their targeted audience by limiting their reach and exposure. In this blog we have listed the key benefits of developing an attractive and intuitive website for startups. Regardless of being a startup or a well-established enterprise your business website is an integral part of your modern marketing and communication strategy. If you want to learn more about the subject or if you want our help to develop a great business oriented website for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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January 20, 2023

A Complete Guide to High-Converting Web Development

Almost every business from every industry in Dubai or anywhere in UAE is having their corporate websites. The corporate website have transformed greatly over the time, earlier a business website was just an online brochure with basic information and company profile, etc. However, now a days’ the corporate websites have become a very capable communication tool. The digital marketing have already surpassed the conventional marketing and businesses are leveraging digital marketing tools to generate a huge part of their sales. In fact some businesses majorly rely on their digital marketing channels, especially the small and medium sized businesses in Dubai and all around the UAE heavily rely on digital marketing instead of utilizing the traditional marketing channels. This is what makes digital marketing more important and for any digital marketing campaign your corporate website is the center-point, it is where all of your prospects from various different channels will converge and convert into a legit lead or a sale. With the rise of smartphones, social media, and intense integration of the technology in our daily lives, the growth in the digital channels is natural. Most of the consumers got influenced by the social media advertisements, the content marketing is considered to be the most effective approach for the B2B businesses and so on.

The consumers look up in the internet to find the best possible solution for their needs, and according to several studies a majority of the business-to-business customers have already completed their research before getting in touch with a sales rep, and most of that research is done via online means.All these indicators are highlighting the importance of a business website. When it comes to development of a corporate website, businesses often overlooked the fact that their corporate website can generate a huge number of sales and leads for them. Another common mistake that most of the businesses and marketers made is to put their different marketing tools and channels in silos, keep them isolated or establish very little connection between them. However, your corporate website sits at the bottom of your digital marketing funnel, as it provides the content targeted towards your audience who is in decision making stage, hence your website will be able to communicate the value proposition and brand message effectively you will get more sales and conversions, else you will end up losing your customer to a competitor. That is what made your corporate website the most valuable and important asset in your digital marketing tool kit. The sale funnel consists of three parts the top, the middle and the bottom, and your website can effectively support you in all three stages along with other relevant tools. In this blog we will discuss how a business can develop a high-converting website and how they can transform their existing corporate websites into a high-converting websites.

High Converting Web Development: Apply Hick’s Law

The Hick’s law is named after a psychologist from Britain, Mr. William Edmund Hick, and the law states that the time that is taken by someone to make a decision is directly proportion to the number of options that are available to them at that moment. The Hick’s law is utilized by different businesses and individuals differently however, it is followed by the leading web development agencies all around the world. The main takeaway is that if you will provide more options to your visitors, then they will take more time to convert, and it will reduce their chances of conversion. There is another similar study conducted by the two leading psychologists, Mr. Mark Lepper and Ms. Sheena Iyengar. The study concluded that when customers are provided with 24 varieties of product the interest was low, but when there were only 6 varieties were offered the interest was much higher so much so that the smaller varieties have 10 times higher purchase rate than the larger varieties racks. The same principles are totally applicable when we deal with a corporate website. If you bombarded your visitors with tens of different options and a lot many links to click on they will eventually end up confused and entangled which will result in poor conversion and very low sales. However, if you limit the options for visitors to drift here and there, they will remain focus, and are more likely to follow the clues to take a desired customer journey and will more likely to convert into a legit lead or a sale.

A website consists of different pages where each page serves a different purpose. The homepage is the main page of a website, it contains pretty much everything that can tell your audience what you do, who you are and what value you can offer to them and so on. That is why the optimization of the homepage and internal pages is slightly different from one another. The very first thing that you can do to reduce the number of options for your visitors is to keep your menu items less, too many options in the main menu will distract your customer and they will eventually lose the interest. The Hick’s law doesn’t only applied to the main navigation, in fact it has to be followed throughout the entire web development, whether it is the rest of the homepage, internal pages, and even blogs or other pages. The best way is to make your homepage more engaging, let say by using the full-screen welcome message with only one or two CTA (call to action) will help you encourage your visitors to scroll down the page to see more options. Similarly in products or services pages, you should focus the entire page on one subject and use only one CTA which will help your audience to take a quick decision and so on. The only thing that you should consider is to prioritize the actions that you want your visitors to perform on a web page and every page should be assigned with at least one primary objective and then it should be developed in a way to focus on that alone. This will help you simplify the user journey and it will also improve their experience.

High Converting Web Development: Apply the Rule of Thirds

The rule of thirds is a very popular photography theory, it means that dividing a photograph in thirds both vertically and horizontally and the four middle intersection points are of the highest strategic importance and can gain the maximum interest of the viewer. The rule of third is very popular among the web development experts in Dubai and all around the UAE in fact this principle is followed all around the world. According to the rule of thirds a web page should be visually divided into third (both vertically and horizontally) and the middle intersection points (four) are where you should place the strategically most important elements of the web page. However, usually we noticed that important elements, whether content or graphics are not aligned with the center area. These center points are the major points of interest, whatever you will place in those places will get more attention from users. For conversion it is very important that you get attention and increase engagement, because when users will be focus on the important things, they will most likely absorb your content or message better and their chances of conversion will increase. You can place your hero image or call to action button on these intersections to increase user engagement. Usually the upper left intersection is used to place heading or tagline, and the bottom left is used to place the CTA (call to action) and the right side is occupied by the hero image. That is one of the best strategy to maximize user’s interest.

High Converting Web Development: Utilize Negative Space

When it comes to the web development the negative space on a web page is the space which doesn’t have any content, it is also referred to as white space. Whereas the positive space is the space where you put content and all other elements of the web page. Mostly the negative space or white space on a web page is taken as a problem, and often businesses thinks that it is a waste of precious real estate on a web page. However, that is not the case, if you utilize negative space intelligently you can significantly improve the customer experience and engagements. The negative space is essential for any web page, without it you can’t maintain the structure of a web page, although too much or too little negative space could be problematic. The negative space is technical term it not only refers the space between larger design elements, but all the unused space is negative space such as space between smaller elements, space between the two paragraphs, and even the space between the letters is all taken as negative space, that is why it is essential for a web page. However, when we put too much space between the heading and the paragraph then it could look disconnected from the heading, and in that case it is truly a waste of precious real estate on the web page. However, the space that is required to form the structure of the content and design elements is necessary.

The negative space is used to focus on the important content or call to action buttons, it is used to distinguish different sections of the web page and different design elements also require negative space between them. There are tons of different uses of the negative space in web development however, the best use is to make your web page more readable, and organized so the readers can easily scan the page and pay attention to the content or sections you want them to focus on. That is how the negative space can significantly improve the customer experience and customer journey which surely lead to higher conversions and sales. Your background of the page or the section, your font type and size and even the font color all should be considered while putting negative space between them. For example, smaller fonts need more space between letters to make it more readable, and they need more line heights to looks better and smooth to our eyes. Larger fonts doesn’t require much inner-letter space or line height. So different design elements require different negative spaces that is why the negative spaces should be used intelligently to make your web page more readable and easy on eyes. Similarly the menus, content widgets, links, paragraphs, images and videos need proper spacing, padding and margins in order to improve the aesthetics of your web page. That is the reason the negative space is very important for web development if you want to improve your conversion rate.

High Converting Web Development: Follow the 8-Seconds Rule

Most of us don’t know that on an average the human attention span is just 8-seconds which is even less than the goldfish. It means that you should be able to capture your visitors’ attention before that time else you will lose them. The 8-second rule dictates that your web page must be able to engage a visitor within the 8 seconds else the chances are they will never engage and leave without converting. Thanks to the modern web development techniques you can easily engage your visitor within 8 second if you follow basic web development best practices. Using a large tagline which offers value and solution of the problem can be a great start however, if you follow the Hick’s rule in placing that tagline and consider negative spacing rules, you can easily attract your visitors to your page. If they liked the heading, which is highly visible and readable, they will most likely to scroll down to absorb more content. Similarly the multi-media content or images can be placed strategically to focus on your CTA (call to action) to encourage your visitors to click on it and perform the action you want them to perform. The micro interaction which can be added by using simple web development techniques can do wonder. More responsive and interactive web pages always gets higher engagement and conversions. The placement of the buttons, the hoover effects, the message on the buttons and using lead magnets will greatly help you to engage your customers and get their attention within 8-seconds. You can always have a look at your web pages from a customer’s prospective to improve engagements which will help you generate more leads and sales.

High Converting Web Development: Implement Gestalt Principle

The Gestalt Principles are developed by a well-reputed and respected psychologist, he not only developed these principles but he also done great work in providing the understanding of human brain’s perception of visual elements and impact of different objects on our perception. The Gestalt principle can be summarized as ‘the perception of a whole is different than the perception of its individual parts’. It is not only that, it also states that we human being perceived visual objects with similar characteristics differently when they are placed closer to each other. The importance of Gestalt principle is crucial in web development, as when we place similar objects and elements that communicate similar message then they should also look similar or at least they should share some characteristics that made them look similar. This will help web developers to highlight certain sections of a web page that communicate a similar message and it also help them separate different sections from one another. Implementing the Gestalt principle at homepage is extremely important, and it is also very helpful in the inner pages. When we place similar object closer to each other and present them is a somewhat similar fashion our brain automatically reduce the white noise of the environment or background and start focusing on these objects which help increasing customer engagements and also result in better conversion rates.

High Converting Web Development: Follow SEO Rules

The SEO or search engine optimization is extremely important for high-converting websites. The SEO friendly web development is a web development process that accounts all major SEO guidelines and standards. Basically there are no sets of rules for the SEO, it is just the guidelines, standards and best practices and usually we refer them to as SEO rules. The search engine optimization or SEO is a technique to align your website with the sets of instructions, requirements, limitations and standards of the search engine. Here in Dubai and anywhere else in UAE the most popular search engine is Google, according to several studies, the Google is the most dominate search engine of the country with having around 96% of the search market share. All other search engines such as Yahoo, MSN, or any other follows the same instructions, standards or criterions. The web development methods, techniques and programing languages that are used to build a website are crucial for its SEO-friendliness. Usually an ordinary corporate website can generate up to 70% of its traffic from the search engines without spending a dime. This is called organic traffic, when someone searched about a product/service, problem, solutions, company, business, etc. the Google or any other search engine show them the relevant websites to their query on the search engine result page (SERP). In order to appear on the top links in that page you should make your website aligned with search engine standards and guidelines. There are certain web development techniques that prevent search engine from reading the website content, hence these should be avoided at all cost. Furthermore there are some additional source codes that can be added on the website to make it more visible and readable for the search engine which help you gain higher ranks in the SERP page. High ranking websites in search engine tend to get more traffic which means you have more opportunities to increase your conversions and sales.

High Converting Web Development: Make it Responsive

The responsive means mobile compatibility or mobile-friendliness. A website is called responsive when it has capabilities to offer similar experience on different devices and platforms. There are multiple layers of compatibility such as different operating systems process website code differently, similarly different web browsers respond to different codes differently and most of the time a same browser on different operating system can behave differently. There are different platform such as Windows, MAC and Linux, then there is a wide range of web browsers, such as Google Chrome, Safari, Microsoft Edge, Mozilla, Opera, etc. Apart from there the website also have to be able to adjust itself as per different screen sizes. The regular desktop and laptops have limited number of screen sizes and resolutions which makes it easier to achieve responsiveness on them. However, the smartphones are a little bit tricky. There are two major mobile phone platforms, Android and the Apple iOS. Then again the mobile users use different browsers, and above all there are tons of different screen sizes and resolutions that make responsiveness more complex. There are certain web development platforms that will allow easy integration of the features and programing algorithms in your website which are essential for a responsive website. These platforms will also allow you to achieve seamless compatibilities with almost all of the above mentioned variations of platforms and web browsers. The websites which offer consistent experience on all compatible devices from where the user is accessing them, the chances of conversion increase. Moreover in Dubai and all around the UAE people tend to use smartphone for internet surfing, in fact the smartphone searches have already surpassed the regular desktop/laptop searches which is why if you will develop responsive website you have will get more opportunities and traffic to your website, hence the chances of conversion also increase and you will get more conversions and sales.

Conclusion

The corporate websites have become essential for a modern business. The corporate website is not just your online profile, but it is the foundation of your online identity and image. It is a very capable marketing tool which can help businesses in boosting their sales and conversions. Businesses in Dubai and all around the UAE realized that very well, however, not every business website is producing the expected or desired results for the businesses. This is due to the lack of understanding of the web development process and best practices. In order to build a high-converting website, you need to focus on many things. There are several factors which are important to transform an ordinary website into a highly-converting website. In this blog we have listed some of the most important, effective and market proven methods which will help you maximize your website’s potential and make it a high-converting website. The web development is a technical work, most of the time the business owners or management is not familiar with these concepts. That is why we tried to explain them in simple and plain language. If you will implement these rules and guidelines to your website you can maximize your online conversions and sales. Your corporate website also plays a crucial role in establishing your online presence and brand identity in the online world. That is why it is extremely important to have an excellent website. If you want to learn more about the subject or if you want our help to build you a high-converting business website, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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