Customer Experience Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

March 8, 2024

Virtual Queuing Systems: Redefining Waiting Experience

Businesses in service sector always struggle with large daily footfall, where the customer wait time is one of the most crucial aspect of the service. Longer wait times, undermines customer experience and results in poor customer satisfaction. The customer satisfaction help businesses gain customer trust and loyalty, which is an essential component of long-term sustainable business growth. Businesses operating in Dubai, Sharjah, Abu Dhabi and all around the UAE are well aware of the importance of the waiting experience, a digital queue management system is a common sighting in customer facing environments. However, when it comes to a queue management system there are a variety of different solutions available for businesses.

A queue management system is technology-based solution which combines both hardware and software components and provide a systematic approach to manage daily footfall. It is capable of automating several internal processes and enhances customer journey. However, even if you have an effective queue management system in place your customers still require to wait for some time. A virtual queuing system on the other hand is the most modern form of digital queue management system, it offers extraordinary features which can deliver extraordinary results setting up new benchmarks for the industry. In this blog we will discuss how virtual queuing systems are redefining the waiting experience.

Virtual Queuing Systems: Redefining Waiting Experience

What is a Virtual Queuing System?

A virtual queuing system or commonly known as virtual queue management system is a modern form of digital queue management. It is equipped with advanced technologies and the primary difference between virtual queuing system and a traditional digital queue management system is that it completely eliminates the need of physical queues, and it can greatly reduce customer wait time. The waiting experience was a big challenge for businesses, with a virtual queuing system this can be managed seamlessly. The virtual queue management system is integrated with latest communication technologies, enhances customer experience by offering them more freedom and control over their waiting experience, this also enable customers to engage in other activities while anticipating their turn.

It is this freedom and control that delivers more satisfactory customer experience. The virtual queuing system enable customers to sign-up remotely using their smartphones, web portals, mobile apps, SMS, QR Code or even using WhatsApp. The digital token is issued to the customers and all the queuing details are relayed to them via real-time communication channels. Customers can view all the details on their smartphone apps, online customer portals, and WhatsApp chats and even through SMS, enabling them to plan their visit accordingly. Most of the time customers arrive precisely when their turn comes, it means there is literally no wait time and the customers can get serve immediately as they arrive.

What Makes Virtual Queuing System Ideal for Customer-Centric Businesses?

The virtual queuing system is ideal for customer-centric businesses as they leverage the most-modern cutting-edge technology to streamline customer wait time. The customers are provided with digital virtual queues, hence they are not required to wait in physical lines. Furthermore in traditional queue management the customer flow is slow, the physical lines have their own challenges, which are frustrating for the customers at the same time such activities keep staff engages, which further have toll on the customer wait time. The virtual queuing system also offers digital tickets, which are issues through modern communication platforms. The customer’s spot is served through many channels, and the customers are not bound to physically be at the business premises. They can book their spot remotely and get served at their turn accordingly. The virtual queuing system offers:

Enhanced Customer Experience
Better Resource Management and Higher Staff Performance
More Visibility and Control over Customer Flow and Queuing Process
Advanced Administrative Features for Agents and Managers
Customer Journey Automation Tools
Better Communication and Real-time Information
Advanced Business Intelligence Data and Analytics

The virtual queuing system also utilize digital channels to provide live queuing data such as how many customers are to serve before your turn, how many customers are waiting behind you, what counters are active, and how much estimated time is remaining to your turn. All these information allow customers to engage in other activities while their spot is moving forward in the virtual queues. This freedom and control can greatly minimize the wait time and enhance customer experience while boosting employee performance and preventing crowd formation.

What Makes Virtual Queuing System Ideal for Customer-Centric Businesses?

What are the Key Features of Virtual Queuing System?

From technical stand point the virtual queuing systems are way to advance than the traditional digital queue management systems. The virtual queue management systems are one of the most transformative technology revolutionizing how businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE are managing their customer flow, and queuing experience. Here are the key features of a modern virtual queuing system which make them ideal for customer-centric businesses and organizations:

Seamless Integration: The virtual queuing system can integrate seamlessly with existing IT infrastructure and third-party software. Whether it is integration with communication channel, online web portals, smartphones apps, customer database, POS, appointment booking management systems, or central information system the virtual queuing systems can be integrated with them all using a simple API-based integration method.
Real-time Updates: The integration with several channels and apps, enable virtual queuing systems to provide real-time updates and information about their position in the queues, current queuing stats, counter details, estimated wait time and any change in their spot. The real-time updates are also provided for the agents and the management which give them upper-hand in managing the customer flow and optimizing the efficiency.
Flexible Sign-In: The customers are given several mediums to sign-in, they can use web portals, smartphone apps, and appointment booking modules, customer portals, websites, email, SMS, WhatsApp and many more. That is not all, the customers can also schedule their visit as per their comfort. The virtual queuing system provides them historical data, expected foot fall at a particular time, and available slots to let customers setup their schedule easily.
Elevated Customer Experience: The intuitive and interactive features of a virtual queuing system along with its ability to seamlessly manage customer journey can greatly raise customer satisfaction. Less wait time, flexibility and control over their interaction, congestion and crowd prevention mechanisms, real-time information and alerts can greatly enhance customer experience and help businesses manage customer flow with higher efficiency.
Personalized Alerts and Notifications: The virtual queuing system is already integrated with customer databases, it can identify customers, and it can keep record of all interactions, which helps it to understand customer preference and past interaction. This enable virtual queuing system to personalize alerts, notifications and messages towards customers and through their preferred communication channel, adding value to customer happiness and satisfaction.
Customer Journey Automation: The virtual queuing system comes with a powerful software application which is built on smart algorithms and AI (artificial intelligence). The virtual queue management system software can automatically manage customer journey from issuing them a digital ticket to allocating them to a service counter, managing communication, sending alerts, and even taking feedback at the end is a fully automated manner.

What are the Key Features of Virtual Queuing System?

A virtual queuing system is a great tool to enhancing customer experience, managing customer flow and customer journey and elevating service quality. Where it offers several features that directly impact customer experience it also offer several benefits for the business from administration stand point:

Enhanced Operational Efficiency: The virtual queuing system can greatly enhance operational efficiency. It has ability to completely automate the customer journey and customer flow management processes which eliminate human intervention in relevant processes enabling better resource management. The digitalization and automation drive productivity and can greatly enhance operational efficiency.
Enhanced Employee Performance: Where the digital solutions can boost performance by introducing automation and digitalization, the human factor still impacts the operations. The virtual queuing system can greatly enhance employee performance by streamlining customer flow, automating several processes and reducing employee workload. This also allow service agents and employee to focus on their primary and more productive tasks.
Scalability and Customization: The virtual queuing systems are built on advance technologies which hare very friendly toward supporting emerging needs, and enabling businesses to scale and grow at a rapid pace. As each business is different, have different goals, and preferences, the customization is which enable virtual queuing systems to align perfectly with the unique and exclusive business needs. Which also makes them more effective and efficient queuing solution.
Easy System Integration: The virtual queuing systems are designed to support business’s integration needs. In the most modern business IT infrastructure where all software, tools and solutions are expected to work as a part of a bigger body, serving the high-level organizational goals, the third-party system integration is an essential component. The virtual queuing systems offer flexible and easy system integration through APIs and Secure Web Services.
Centralized Management Mechanism: The virtual queuing system comes with a central server-side application which is typically connected with all branches. The centralized management and administrative tools enable real-time queuing data with historical data and predictive analysis. All these tools aid management with administrative tasks and also help them immediately rectify bottlenecks and enable them to take preventive actions to ensure smooth customer flow.
Business Intelligence Data: The business intelligence data is a crucial part of modern business operations. A virtual queuing system can produce a great amount of valuable business intelligence data including statistical and analytical data collected form all touch points throughout the customer journey along with employee performance KPIs, and customer feedback. Businesses can also generate customized reports and use in-built analytical tools to incorporate this data into their decision making processes.

A virtual queuing system is a very powerful tool for modern day businesses. It can greatly improve customer experience and satisfaction. The virtual queuing systems also help businesses effectively manage their employees and customer service centers with highest level of control and visibility.

Benefits for the Business from Administration Stand Point.

Conclusion

The virtual queuing systems are completely redefining the waiting experience. The customer wait time is always one of the biggest challenge for both businesses and customers. Businesses in Dubai, Sharjah, Abu Dhabi and all around the UAE are utilizing digital queue management systems for more than two decades now, however, the virtual queuing system has completely revolutionized. Enabling customers to sign-in to virtual queuing by utilizing any easy-access remote medium offers more freedom and control. Businesses can also integrate virtual queuing system with existing web portals, smartphones, smartphone apps, SMS, email, WhatsApp and various other channels which can be used for sign-in as well as acquiring latest real-time queuing updates. The virtual queuing system also provides direct communication between the service agents and the customers along with automated personalized alerts and notifications. These features offer utmost control and freedom over customer interaction and it completely eliminates the need of being physically present at the business premises.

The virtual queuing systems are not only good at reducing customer wait time and delivery excellent customer experience but they also offer many benefits for the staff and management too. The employee performance and service quality can be greatly enhanced by implementing a virtual queuing system. In this blog we gave a briefed introduction to virtual queuing systems and the key features and benefits business can leverage to deliver a satisfactory customer experience. If you want to learn more about the subject or if you want our help to design a bespoke virtual queuing system for your business or organization, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

March 1, 2024

Streamlining Customer Service: The Power of a Modern Queue Management System

The technology have completely revolutionized the ways how businesses and customers are interacting. A queue management system is a sophisticated tool build with smart algorithms and analytical tools which help businesses monitor and improve customers’ queuing experience while improving efficiency and several business processes. A modern queue management system is a combination of sophisticated software and various hardware components which all works in harmony to streamline customer flow.

In customer facing environments, crowd formation and long wait time are the two most critical pain point for the customers. Implementing a modern queue management system not only facilitate customers, but it also help service staff and management and improve the entire operation of the business/branch. According to studies a customer can only wait for around 8 to 9 minutes, any time longer than that will add to their frustration and lengthy waiting time are one of the major cause of customer churn.

Streamlining Customer Service: The Power of a Modern Queue Management System

In today’s fast-paced world, no customer wants to wait in long queues, the customers want quick and quality service. If the customer feel they are inadequately served, it will harm your brand reputation and the customers are most likely to switch to other businesses. In this blog we will discuss how you can prevent that by implementing a modern queue management system how your business can easily achieve their goals while maintaining greater service quality, operational performance and higher customer satisfaction.

How Modern Queue Management System Works?

A modern queue management system is more than a humble line management tool, in fact it is based on AI (artificial intelligence) based powerful software solution and smart data-driven analytical data management tool which not only help improving customer flow but it also helps management in optimizing the entire service delivery. A modern queue management system comes with a wide range of features which help management with digitalization, automation and business process optimization.

Where a queue management system improve customer experience it also greatly improve service quality and staff performance. Features like virtual queuing, smart automations, real-time monitoring and interactive tools for customers and service agents, businesses can greatly enhance the overall efficiency and performance which help them retain customers. The modern queue management systems can also be integrated with other third-party systems and databases. All these modern features makes a modern queue management system an ultimate branch optimization tool.

How Modern Queue Management System Works?

What are the Key Advantages of a Modern Queue Management System?

Unlike traditional queue management systems a modern queue management system is a very capable tool, it can offer great many benefits, here are a few key advantages of a modern queue management system:

Enhanced Customer Experience: For any business customer experience is one of the most important metric to improve. In fact the entire business growth depends on their success in customer experience. A modern queue management system greatly reduce customer wait time and help businesses improve service quality. A better well-managed and organized customer journey ensures a better experience. Enhanced customer experience help attaining customer loyalty and support business growth.
Enhanced Staff Efficiency: For any business it is absolutely essential to be able to leverage the full potential of their staff. A modern queue management system helps businesses improve staff efficiency by lifting up the unnecessary work load via digitalization and automation. This help staff focus on their primary and more productive tasks and consequently enhance their efficiency.
Business Intelligence and Insights: A modern queue management system help businesses collect valuable business intelligence data on customer flow, customer journey, interaction and staff performance along with high quality statistical and analytical data. Businesses can get highly accurate and deeper insight from this data and based their decision upon data which help them to make improvements and business processes.
Third-party System Integration: A modern queue management system has ability to integrate with third-party systems, databases, and central information center which help businesses incorporate innovative features. The integration can be very helpful for enhancing customer experience and it also help improving the overall performance and efficiency of customer service process.

There are several advantages of a modern queue management system. Businesses can also have a customized queue management system which can be very helpful to fulfil their unique and exclusive business needs.

What are the Key Advantages of a Modern Queue Management System?

What are the Key Features of a Modern Queue Management System?

A modern queue management system is equipped with cutting-edge technology and modern features which makes it more effective and impactful.

Here are a few key features of a modern queue management system:

Virtual Queuing: The virtual queuing have completely revolutionized the customer experience and customer flow management process. The virtual queuing enable customers to join remotely for virtual queues which allow them to effectively manage their time and arrive when their ticket number is called, this also help reducing the wait time to literally none. It also provide more control over customer flow and prevent crowd formation and congestion.
Real-time Monitoring: The real-time monitoring and ability to view live queuing status could be a game-changer for the business. The modern queue management system enable businesses to make quick adjustments based on real-time queuing status and proactively manage customer service experience. Businesses can also provide real-time updates to customers via remote channels.
Third-party System Integration: The third-party system integration allow modern queue management systems to access data from other systems, such as CRM, ERP platforms and it also enable access to various communication channels such as SMS, Email, WhatsApp, etc. The third-party system integration empowers both customers and agents and also help management to monitor and control queuing process in single and multi-branch setups.

Businesses can include a variety of customized features as per their needs. A modern queue management system offer flexible customization and have longer life-cycle ensuring higher ROI.

What are the Key Features of a Modern Queue Management System?

How to Implement a Modern Queue Management System?

A modern queue management system is a very sophisticated and complex tool. It doesn’t mean it is difficult to operate, in fact it is a very user-friendly tools and businesses can also customize the UI/UX to make it more intuitive for customers and staff. However, implementing a modern queue management system requires careful planning and strategic project execution.

Here is a step-by-step guide to implement a modern queue management system:

Requirement Gathering: It is important to clarify your requirements before selecting a queue management system. A through assessment of your business needs, customer flow and existing problems has to be conducted and a requirement document should be prepared at this stage.
Vendor Selection: Selecting a right vendor is the most crucial part. You should search reputed queue management system providers in Dubai, Sharjah, Abu Dhabi or anywhere in UAE. Make sure they are offering, virtual queuing, system integration, customized reporting, interactive self-service solutions and other required features and chose the vendor with best price and portfolio.
System Commissioning: Commissioning the queue management system includes, system deployment at your premises and integration with required systems and existing IT infrastructure. This could involve multiple vendors or teams hence require close collaboration and intensive management to overcome technical challenges and obstacles.
Staff Training: Once the queue management system is commissioned, now is the time to train your staff. You can held comprehensive training workshops and provide relevant manuals to make your staff familiar with the operation and useful features of the system.
Testing and Optimization: Once the queue management system is fully operational it is time to closely monitor the system performance and its impact on both customers and the staff. You can collect feedback and suggestions from customers, service staff, other system users and stakeholders. Based on these feedbacks modifications can be done to make your queue management system more effective and impactful.

If you follow the above steps you can successfully implement a modern queue management system.

How to Implement a Modern Queue Management System?

How Modern Queue Management System is Impacting Businesses: Case Studies

Different industries are implementing modern queue management systems to achieve their goals. Different industry sectors have slightly different requirements hence most of the time businesses prefer to customize the queue management system as per their specific needs.

Here is a quick overview of how modern queue management systems are impacting businesses in different industries:

Retail Sector: The retail sector in UAE is adopting to modern queue management system and according to market studies a retail business can have up to 30% reduction in average customer wait time, which results in up to 20% higher customer satisfaction and almost 15% better staff performance.
Healthcare: The healthcare sector is one of the most sensitive sector where the patient wait time could have most impact on both business/clinic/hospital and the patient. Healthcare sector is witnessing almost 40% reduction in average patient wait time and great improvement in staff performance and resource management.
Banking Sector: The market studies are showing that the banks all over the UAE are witnessing great improvements in customer experience and wait time after implementing a modern queue management system. The virtual queuing can reduce the wait time by 50% and help enhancing the staff performance by up to 30%.
Government Sector: The government offices, service centers and other government organizations can greatly reduce customer wait time. According to market research an average government service center can reduce customer wait time by up to 60% by implementing a modern queue management system.
Part and Entertainment: The theme parks and entertainment sector can greatly optimize customer wait time by implementing a modern queue management system which can reduce average wait time to up to 40% and help enhancing customer experience and raise satisfaction.

Different industry sectors are using queue management systems differently, based on their industry specific needs and other factors. Apart from that businesses who are implementing a custom queue management system are witnessing even more positive impact of it.

How Modern Queue Management System is Impacting Businesses: Case Studies

Conclusion

A modern queue management system is not just having a bunch of technologically advanced features, in fact it is a complete framework to systematically manage and improve customers’ service center experience while maintaining optimum performance and operational efficiency. This means that when a business implements a modern queue management system, it not only elevate customer experience, but at the same time it also optimize efficiency and productivity, which means a significant increase in profitability and growth.

Businesses can gain a great competitive advantage by achieving and exceeding the industry benchmarks. Delivering a great customer experience and higher service quality ensures higher customer loyalty and help businesses achieve their goals. A modern queue management system is a very cost-effective tool with requiring very little to no maintenance and can stay relevant for years which can greatly improve the ROI.

In this blog we have discussed what a modern queue management system is and how businesses can leverage it to achieve higher customer satisfaction and better operational performance and strength. If you want to learn more about the modern queue management systems or if you want our help to implement a tailor-made queue management system in your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Frequently Asked Questions (FAQs)

Q: What are the Key Components of a Modern Queue Management System?

A: A modern queue management system components include a server side software application, different user interfaces for service agents, higher management and the customers. An interactive self-service ticket dispensing kiosk with intuitive multi-lingual UIs helps customer to sign-up. Counter displays and audio announcement system along with a digital signage to display queuing information are also common.

Q: How Virtual Queuing Works?

A: A virtual queuing is a set of advanced and integrated features which allow customers to sign-up remote without being physically present in the premises or without requiring them to wait in physical waiting lines. Customers can use QR Code, Online Portal, Mobile Apps, WhatsApp, SMS or any other channel to sign-up for virtual queues.

Q: What analytical data a Modern Queue Management System Collects?

A: A modern queue management system can provide a wealth of business intelligence and analytical data which includes, customer behavior, customer interaction at different touch points, customer flow stats, peak-hours insight, staff performance data and much more. It helps businesses taking data-driven decisions to make improvements in their service centers.

Q: What is Third-party System Integration?

A: The third-party system integration is a process of connecting to independent system and enabling a communication channel between them. It can be used to provide access to data from a system and it can also be used to synchronize the data between two systems to prevent manual data updates and duplications. It make systems more dynamic, innovative and effective. The third-party system integration is done via secure web services or APIs.

Q: Can a Queue Management System work for a Multi-branch Business?

A: Yes. A modern queue management system can effectively manage multiple branches. Typically a queue management system has a server-side application which his hosted on a server and that server is linked to all hardware devices across all branches and the users can access respective user dashboards from all branches while the head office or main branch can monitor and manage the entire system and get reports and data from all branches in real-time.

Q: What is the Role of Real-time Reporting in Queue Management System?

A: A modern queue management system offers real-time reporting. It enables businesses and all system users to get real-time and up-to-date data in their respective dashboards and it also allow businesses to set alerts and trigger for any change in customer flow, wait time, or service performance. The real-time reporting allow management to take instant decisions, prevent congestion and help them effectively manage resources.

Q: Can We Customize a Modern Queue Management to Accommodate our Unique Business Needs?

A: Yes, a modern queue management system is built on very flexible and advanced technology platforms which support customization and help businesses build a tailor-made queue management system to accommodate their unique business needs. It can also be customized to overcome integration challenges. The user interfaces and user experience can also be customized as per business needs.

Can a Modern Queue Management System Send Alerts and Notifications to Customers?

A: Yes. A modern queue management system comes with in-built alerts and notification module which allow businesses to set triggers, and accommodate customized workflows for automated alerts and notifications. Alerts and notifications can be sent using SMS, Email, WhatsApp, In-App Notifications, and any other integrated communication channel to provide them information about their ticket status, queuing information and any change in customer flow.

How a Modern Queue Management System Handles Peak-Hours and Unexpected Surge in Footfall?

A: A modern queue management system is built around a powerful smart software and AI (Artificial Intelligence) technology. The smart algorithms can monitor customer flow in real-time and they can also analyze the historical data along with predictive queuing algorithms which can automatically reroute customers to less-busy counters, and can also effectively manage resources to accommodate peak-hours or unexpected surge in footfall. Furthermore the modern queue management system can also alert branch manager or head-office with adequate information to help them take instant decisions to prevent crowd formation and congestions.

Does Queue Management System comes with Security Measures to Protect User Data?

A: Yes, a queue management system comes with in-built security measures to ensure highest level of user data protection. The in-built data encryption and secure network communication help protecting user data. A user management module allow implementing customizable user access and authentication mechanisms to prevent unauthorized access to user data stored in the system. Typically a queue management system doesn’t store much of customers’ personal information within the system, it is usually accessed from the main customer database or central information system. Even if any such data is stored, it is hosted on secure server or cloud to ensure highest level of security and data protection.

August 14, 2023

Maximizing Efficiency: The Benefits of Implementing a Queue Management System

Every business wants efficient operation, whether it is some internal process or a customer facing environment, the efficiency is essential. When a business has efficient work flows, processes and even the teams, they tend to produce more and better outcome with whatever resources they have in hand. That is the reason in order to generate value and drive profits a business needs efficiency in every aspect of the operations. Now when we talk about the customer facing environments, the biggest challenge is to make customer flow efficient and improve customer experience. Whether you are operating in Dubai, Sharjah, Abu Dhabi or any other part of UAE you must be aware of the fact that every customer have too many choices, you one mistake and you can lose them to your competitor. Furthermore the customers are also very demanding and they tend to switch service provider very quickly. Even just a single bad experience is enough to make customer the switch. Studies and market research have revealed that it is 9 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. That is why customer experience and customer satisfaction is crucial for a business success.

What is a Queue Management System?

A queue management system is a tool which consists of software and hardware parts and it is used to manage the customer flow and customer experience. The queue management software is a server application which is connected to an interactive self-service ticket dispensing kiosk or queuing kiosk. It is also connected to digital signage screens and audio announcement system. Some businesses also use dynamic counter plates which can also be managed through the queue management system. Furthermore the hardware part of the queue management system includes a ticket dispensing kiosk which allow your customers and visitors to interact with the system and issue them token numbers. There is a digital signage screen, which displays live queuing details and keep your guests informed about the current activities on each service counter. A business can have multiple signage depends on the premises size. Similarly the audio announcement system is also hardware part powered by in-built multi-lingual audio announcements module. The counter plates are also connected to the queue management system via network and can display the counter number/name along with the current ticket number. These components form a standard queue management system with basic configurations. Businesses can add more software and hardware components to enhance the features of the queue management system.

What are the Drawbacks of Poorly Organized Customer Flow?

A poorly organized customer flow have many drawbacks, it doesn’t only affect your customers but it will also have a negative impact on your employees and their performance. Which will translate to low productivity, poor growth, bad business reputation, higher customer churn rate, lower conversion rate and in the long run it will damage your brand image. When the queues or waiting lines are not managed properly the very first effect is extended wait time. When the customers will have to wait for longer period of time, they will be frustrated and annoyed. This will cause many other problems such as line jumping, customer complaints and more fraction in customer journey. When the waiting lines are not managed efficiently they employees also suffer, they will have to deal with customer complaints, they will have to manage the queues by themselves and they will have more workload, it will also distract them from their primary tasks which will undermine their performance. The customers will reach to the counter in stress and they will be unhappy, this will result in poor interaction with the service agents, and it will also make it difficult for the service agents to satisfy the customer. Long waiting lines, and extended wait time will result in higher customer churn. When employees will fail to improve their performance despite putting all efforts, they will leave too. Higher employee turnover will cause several other problems, higher customer churn rate will damage your business’s reputation.

What are The Benefits of Implementing a Queue Management System?

There are several benefits of implementing a queue management system, but it is important to understand that there are different types of queue management systems available in the market. You must have to choose the right solution that suits your needs and business type. However, one of the best way is to hire a well-reputed queue management system provider such as RSI Concepts and ask them to build a bespoke tailor-made customized queue management system according to your needs. Here are some of the benefits of implementing a queue management system:

Reduction in Customer Waiting Time

When the customer flow is well-organized, they queuing process is automated the customer wait time will automatically reduce. By implementing a queue management system businesses can automate several queuing process. The ticket dispensing is automated, the customer flow is managed by the smart algorithms of the queue management software, and the employee performance is also improved. A queue management system can automatically take decisions, and set customer route according to the historical data and the live queuing data, which is why the customer wait time is optimized. Furthermore the queue management system also help improving customers’ waiting experience by reducing the perceived wait time. It keep customers engaged and distracted from the waiting by frequently making audio-visual announcements and updating the digital signage. Furthermore the queue management system can also play multimedia content, adverts, promotional and marketing content on the digital signage which also help increasing customer engagement and help optimizing the perceived wait time.

Improved Employee Performance

When a business implements a queue management system the employee efficiency and performance is significantly improved. Without a queue management system the employees will have to adhere to several other tasks, most of which are not productive. Manually managing customer flow, especially during the peak-hours can greatly undermine the employee performance and it also have toll on service quality. However, with a proper queue management system in place the employees don’t have to worry about many things and they are free to focus on their primary and more productive tasks. This not only boost employee performance but also greatly reduce their workload. When the employees work under a balanced workload their satisfaction increases and they tend to perform better. The queue management system automate several queuing processes, and it also offers dedicated service agent dashboards, which can also lift up a lot of workload and help service agents in many tasks. Businesses can significantly improve employee performance and service quality by implementing a queue management system.

Enhanced Customer Experience

The customer satisfaction depends on customer experience and service quality, better experience results in higher customer satisfaction index. When a business implements a queue management system it automates several queuing processes. When the customers know that their tokens are issued by computer operated system, they have more trust over the system, and it assured them there will no favoritisms, no line-jumping, no intervention from the staff, whatever token is issued to them they will be served accordingly. Furthermore the queue management system keeps customers and visitors engaged and help diluting the effects of waiting and reduce their stress. This will improve their waiting experience. As the service staff is also aided by the queue management system, they are also more welcoming, fresh and prepared for the customers. This all results in a better customer interaction with the service agent and also tend to improve the service quality. Implementing a queue management system greatly improves customer experience and results in higher customer satisfaction which help your business building a strong brand image and reputation.

Real-time Monitoring and Remote Management

One of the best advantage of implementing a queue management system is that it offers real-time monitoring and remote management features. Businesses often have multiple branches where they deploy a queue management system, and even in case of only one office the real-time monitoring dashboard and capabilities to manage the system remotely are some of the most productive features. Usually there is a central location or head office where the top management resides, they want to monitor the queuing activities and stats to take timely decisions. The queue management system is a centralized software system which connects all branches and parts and enable real-time monitoring. The branch manager, or the senior manager at the head office or any other user with adequate access can monitor the live real-time queuing data and stats. Furthermore it is very easy to implement the queuing polices and strategies across the entire business, remotely from the head office. Businesses can also set automated alerts and notifications for the managers and supervisors to enable them to be more reactive towards the customer footfall and help them improve the customer flow by keeping them up-to-date all the time.

Collect Business Intelligence Data

The data is the backbone of modern fast-paced markets. Every business who wants to succeed should be able to collect, analyze and utilize the business intelligence data in order to generate value and productive outcomes. A queue management system can provide a wealth of highly accurate and valuable business intelligence data. The queue management system can collect queuing data, system usage stats, waiting time trends, customer footfall trends, employee performance and KPI metrics, and it can also collect direct customer feedback which can be incorporated in several internal decision making process to improve strategies and overall performance of the business. The queue management system can also be integrated with third-party tools and central information center which enables it to collect data from various sources, and it also allow the queue management system to provide business intelligence data for other systems and tools. Businesses can analyze the queue management system data and customer feedback using in-built analytical tools, or they can extract it in form of various intuitive report formats such as summary reports, trend reports and much more which help them utilize the business intelligence data at its full potential and maximize the overall efficiency and performance of the business.

Conclusion

In modern fast-paced markets where the markets are subjected to subtle and rapid changes, a business needs a proactive approach to deal with up-coming challenges. Managing customer facing environments and maintain a satisfactory customer experience is one of the most challenging task a service-based business ever faces. Poorly organized waiting lines and long queues can have devastating effects on a business. Pool queuing strategy and manual queue management can results in poor employee performance, low service quality, and unhappy customers. However when a business implements q modern queue management system, they can greatly improve employee performance, customer experience and consequently customer satisfaction. A queue management system offers many features which can help improving the customer flow and minimizing the customer churn rate. In this blog we have discussed what a queue management system is and how businesses can benefits from it. If you want to learn more about the subject or if you want our help to build you a tailor-made queue management system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

July 1, 2022

What is CXM (Customer Experience Management)?

The prime goal of any business is to satisfy its customers and establish a long term relationship with them. Every business’s success is based on its customers. Satisfied and happy customers are considered to be the backbone of any business. There are two major reasons for that, one the satisfied customers become loyal and do repeated business and the second they help promoting the brand’s positive image which attracts more customers. Here in Dubai and all around the UAE the markets are very competitive which also made customer more demanding. Furthermore the technology is heavily integrated in our society with almost everyone (99%) of the population have access to the internet and social media. This makes market more vibrant and digitally dominated. The market trends also keep changing all the times so does customer’s needs and demands. Customers expect excellent experience form their favorite brands. That is why businesses are diverting their attentions to the customer experience management solutions.

Now a day’s the customer satisfaction matters the most, there have been several studies and worldwide surveys which indicated that the customers are happy to pay extra if they are getting good experience. This makes customer experience even more important. The most common mistake businesses made is that they think only the customer service or customer care departments are responsible for the customer experience. However, in this modern world, that is not correct. The customer experience includes customer engagements, satisfaction, experience and communication at all touch points throughout the customer journey. The customer experience management framework is a bit more customer-centric or customer-first approach to build and nurture a mutually beneficial relationship with your customers. The customer experience management help businesses to understand customer experience more effectively and enable them to enhance customer experience to boost loyalty and generate more revenue.

What is the Difference between Customer Experience Management (CXM) and Customer Relationship Management (CRM)

Although the customer experience management and the customer relationship management both look fairly similar, but both are completely different. Despite there are several basic elements and similarities the primary objectives of CXM and CRM are totally different. The customer relationship management or CRM is used to learn what the customer look like to the business and customer relationship management or CXM/CEM is what a company looks like to its customers. The customer relationship management (CRM) is optimizing and improving internal processes by collecting data from manual, semi-automated or in few cases fully automated channels. However, the customer experience management (CXM/CEM) takes this to one step further and allow businesses to collect data in real-time and offer a much deeper understanding of the customer experience.

The customer experience management (CXM) focuses more on utilizing technologies and modern communication methods to enable a cross-channel engagement and managing customer experience across all touch points and in all departments. Which makes customer relationship management just a component of the customer experience management. Here are some most obvious differences between the customer experience management (CXM) and the customer relationship management (CRM):

Customer Experience Management (CXM)	Customer Relationship Management (CRM)
Provides both qualitative and quantitative data insight across all touch points	Provides quantitative data insight across certain touch points
Prioritize customer experience and unify the data across the entire customer lifecycle	Traditional analytical approaches for impersonal statistical data and trends
Prioritize customer engagement to drive sales and revenue	Prioritize operational capabilities and improvements to maximize the profitability
Enable businesses to respond faster to the market trends and changes with intelligent real-time data analysis and its impact on customers	Identification of market trends and response time is much slower and it focuses heavily on customer service to improve customer happiness
It utilizes automation and modern technologies to focus on the entire organization and all its functions and it covers the entire customer journey which includes, sales, marketing, support, web, social media, in-branch experience, etc.	It mainly focuses only on the sales team while enabling the businesses to nurture their relationship with customers by leveraging the automation and modern technologies

The customer experience management is a combination of technologies, processes, methods and strategies a business utilizes to monitor, organize and improve each and every interaction with its customer across all channels and throughout the entire customer lifecycle. Acquiring a new customer is very expensive, it could cost around 5 times to 25 times more than selling to an existing customer. That is why customer satisfaction is extremely important for growth and profitability. Studies have revealed that only a small portion of the loyal customers could be responsible for a huge portion of the entire revenue a business generates.

Why you Need a Customer Experience Management (CXM/CEM)?

The customer experience management (CXM/CEM) is not just another branding campaign, it is a very powerful data driven framework. Which help both businesses and customers equally and strengthen the relationship between business and the customers. The Dubai and in fact the entire UAE is a very well connected and competitive market. An effective customer experience management could provide your business the much needed advantage which will not only ensure customer satisfaction but also distinguish you from the rest of the market. It is a win-win scenario for both the customers and the businesses. The customer get an excellent personalized experience with satisfactory interactions and the business gets more leads, conversions and it also help businesses obtain a good reputation in the long term. The businesses can also acquire an excellent business intelligence data which provides them a much deeper understanding of customer persona and help them optimize well as per the customers’ needs.

Customer all over the world appreciate personalized experience. When their favorite brands offers them a personalized experience they feel more connected and valued which helps businesses gain their trust and drive customer loyalty. Here are the key benefits of the customer experience management (CXM/CEM):

Significant Improvement in Customer Retention:

Studies have shown that up to 5% increase in customer retention can increase your profit from 10% to 25%. That is because it is 5 to 15 times less expensive to sell to an existing customer than acquiring a new customer.

Happy Customers Need Less Attentions:

One of the biggest advantage of happy and satisfied customers is that they require less attentions. It requires less resources to serve them with satisfaction hence the service cost can be significantly reduced in the long term.

Improve Brand Reputation:

Happy and satisfied customers are more likely to promote your brand and products/services. According to several studies almost 80% of the customers make a purchase on the bases of their past experience or words of mouth.

Significant Reduction in Marketing Cost:

Loyal customers are tend to promote the brand with not only words of mouth but also on social media and digital platforms. Which can help improving your brand awareness and it can attract more customers without any marketing cost. Furthermore a good brand reputation also attracts more customers and reduce marketing cost and efforts too.

Improved Product Development:

Better understanding of the customer persona, their preferences and the market trends help businesses improve their existing products and provide excellent data for the product/service development process. Businesses can develop new and innovative products/services with features their customers and market is craving for which also boosts sales and conversions.

Great Competitive Advantage:

Improvements in all business functions such as operations, productions, supply chain, customer care, sales & marketing, etc. help boosting the overall performance of the business and also raise the quality of the work which can provide a greater competitive advantage and increase overall profitability.

Provides Huge Volumes of Crucial Data:

The business intelligence data gathered under CXM program can be a game changer for the businesses. It can accurately evaluate the impact of various customer engagement and customer satisfaction campaigns and it can also help in building future strategy as it provides a highly accurate statistical and analytical data which aids decision making processes as well.

Despite being so advantageous and useful the customer experience management (CXM) is still underrated in many regions and industry sectors. Studies have revealed that almost 70% of the businesses who are running an active customer experience management (CXM) campaign still don’t integrate the CXM data with their financial data. The customer experience management in itself is a very impactful framework however businesses can leverage its full potential only if it is linked with their financial data. Customer experience management (CXM) software integration with the financial data can boost its performance to several folds.

What is the Primary Goal of Customer Experience Management (CXM)?

The primary goal of the customer experience management (CXM/CEM) is to generate more revenue for the business. However, this can only be achieved by accomplishing the following most important tasks:

Link CXM to Financial Data: It is crucial that the CXM data is linked with your financial data. As the primary goal is to boost the revenue so without linking it to your financial data you will be flying blind.
Understand Your Customer Persona: The CXM collects data and provides a deeper understanding to the customer persona which helps businesses in setting up strategies and making plans.
Identify the 20%: According to several studies and researches all around the world. The 20% of the happiest customers are usually responsible for the 80% of a business’s revenue. It is crucial to identify those 20% and allocate more resources to keep them happy and satisfied.
Learn More about Your Brand’s Promoters: The brand promoters are only a small portion of your customers who are satisfied enough to promote your brand. Such customers are tend to be the best brand advocate and this data can be utilized to boost referral campaigns and acquire low-cost customers in a short period of time.
Understand Customer Journey: The customer journey plays the key role in customer satisfaction. The CXM provides a highly accurate and comprehensive view of the customer journey and make customer journey mapping and improvement more simple and effective.

The primary goal of any customer experience management (CXM/CEM) program is to boost the revenue and growth of the business. A CXM helps businesses to invest their resources in the most profitable areas. It can maximize the ROI of almost each and every business function. If a business wants to transit from a sales-oriented to a more successful customer-oriented brand, then the CXM program is the only solution.

How to Create a Good Customer Experience Management Strategy?

Any customer experience management starts with a 360 degree view of the customers. The business should start collecting statistical and customer data and converge it to a single centralized information center. Usually the customer data is scattered across different business functions such as sales, marketing, customer service, and operations. The first step is to consolidate the data streams form all touch points. Here are the essential of creating a good customer experience management strategy:

Combine and consolidate the data streams from all customer touch points into a single database.
Build customer personas – understand their needs, expectations and problems and segment customers into groups based on demographics (age, gender), geographic (location), customer behaviors and purchase habits.
Map the customer journey. The customer journey mapping help identifying customer touch points and their expected behavior on all those touch points. Customer journey mapping helps businesses to understand how customer will interact with their product and service and help the CX team to create a customer vision.
Build a strong and impactful brand image or brand personality to strengthen the bond between customers and the business. The unique brand personality help businesses establishing a strong emotional connection with its clientele.
Collect customer feedback in real-time and channel it to the CX team and other stakeholders to improve their visibility. It will help them understand the impact and effectiveness of the strategy.

Large businesses and enterprises can easily assemble a customer experience management team and appoint a CX manager who will be responsible for the creation and implementation of the customer experience management strategy. For SMEs and local businesses it is easier to appoint a single person to oversee the customer experience management tasks. Usually there is a chief customer experience office or CXO and a few customer experience managers (CEMs) and then the relevant teams. The data analysis and reports are generated by the CX team or executive and shared with the CXO and stakeholders and all relevant departments. This way the management can get a clear picture of the customer experience across all touch points which makes it easier for them to revise the strategy by making improvements to it and set a plan of action to further enhance the customer experience to obtain maximum customer retention.

How to Create an Effective Customer Experience Journey Map?

The customer experience management team or the manager is responsible for the customer experience at each touch point. That is why it is extremely important to map the ‘customer experience journey’ or ‘customer journey’ in order to effectively build and execute the customer experience management strategy. The customer experience journey map will identify all the touch points and let the team build a better strategy to optimize customer experience at all those touch points. Each touch point will reveal how the customer will interact and what customer behavior should be anticipated. Furthermore the team can improve the customer experience by optimizing those touch points as per the strategy. Here are the key touch points of the customer experience journey map:

1. Discovery Phase:

The discovery phase or reach phase is the phase where a customer or prospect discovers the business. Usually it could be from digital marketing or traditional marketing channels. These days the websites, social media and digital advertisements are the main players. However, customers also tend to consult with their friends, family and coworkers a lot.

2. Evaluation & Comparison:

In this phase the customers and prospects compare all available options in the market. They list down the competitor products/services and compare their different attributes, features, and costing, etc. Furthermore the customers also evaluate the business on the bases of its brand personality and they also try to find social proofs, recommendations, customer reviews and even references. If a brand succeed in gaining the trust of the customer at this stage the chances are they will get the businesses.

3. Decision (Purchase):

This is the phase where the customers finally came to a conclusion and make a purchase decision. Businesses consider this stage as a big win, however, it is just the beginning of the customer loyalty, retention and relationship building. Offering a flawless purchase experience is absolutely essential. Furthermore the business can capture transactional feedback at this stage which can be very useful later.

4. Support:

After sale support and services are considered to be the backbone of any loyalty program. It is crucial for the business to offer a great customer experience at this stage and make offering which can strengthen their relationship. If a customer got dissatisfied at this stage they will eventually leave the business and move on with a competitor.

These are just the minimum touch points of the customer journey. However, in the modern digital landscape business in Dubai and all around the UAE use several communication channels and offer several different types of digital and in-office/on-store interactions. Considering them all in the customer journey map is crucial to improve the accuracy and efficacy of the customer experience management (CXM/CEM) system. One of the most important component of the customer experience journey mapping is the customer persona. It is extremely important to segment your customer base into several groups and then it is easier to plug-in the typical persona into the customer experience journey map to enhance the customer experience at each touch point.

What are the Best Customer Experience Management Techniques?

Managing the customer experience throughout the entire customer journey is not an easy task. It requires a great strategy and excellent work to capture customers’ attention and keep them loyal. However, here are a few modern customer experience management techniques which can help businesses to achieve the desired goals and results of the program:

Content Creation: The customer experience management team must have to understand that at each touch point and stage of the customer journey they will have to prove value to the customers. That means for each relevant stage or touch point the business must have to create excellent customer-facing content. The ideal way is to offer personalized content such as emails, messages, web content, social media posts and online communication. The social media, websites, mobile apps, and other digital channel are an excellent solution to increase customer engagement by offering them personalized and most relevant content.
Evaluate All Touch Points: It is extremely important for a customer experience management team to continuously evaluate each and every customer touch point. The continuous evaluation can provide valuable business intelligence data which can tell what are the most popular touch points, at which stage the customers are making purchase decision and at which stage the customer are leaving for a competitor. This will help identify the problems which can be rectified to boost customer engagement and to improve their experience.
Collect VOC Data: The VOC or voice of the customer is the customer feedback data which should be collected on all customer experience journey phases. Collecting the customer feedback data is not enough the customer experience management team or manager should also be able to analyze the data to understand the customers’ sentiments. The emotional attachment with a brand is one of the key factor of customer loyalty and if effectively used it can be a game changer.
Great Customer Loyalty Program: The customer who keeps a brand dear also wants the brand to acknowledge their loyalty. The customer who do repeated business with a brand expect some kind of reward or acknowledgement from the brand. A well-designed customer loyalty program can not only make your customer happy but it could also drive upselling and increase revenue.

The customer experience management team or the manager must continuously analyze the customer data. This will help them effectively improve their strategies and yield better results. Another great advantage of continuous monitoring and analysis is that it provides brands adequate time to make changes and do course corrections. Which can prevent more customers from leaving and reduce your churn rate and it will also help to prevent such happenings in future.

What is a Customer Experience Management (CXM) Software?

The customer experience management (CXM/CEM) is a very challenging task. The sheer volume of the data alone could be a great challenge. Furthermore analyzing the data, categorizing it and generating reports poses additional challenges down the road. That is why the customer experience management requires an appropriate technology to support it. For that the customer experience management software are used. The customer experience management (CXM) software is a tool that collects data from each customer touch point and provides in-built analytical tools to generate actionable reports. These software are exclusively designed to support customer experience management tasks. Hence the interfaces are very simple and several operations are fully automated which makes the CXM software’s operation completely seamless. All good customer experience management (CXM) software comes with in-built CRM (customer relationship management) component/module along with marketing automation components and mostly an omnichannel customer support service module to provide support team with several convenient communication channels.

Here are the key features of a good customer experience management software:

Personalization Engine (to enable personalized communication)
Digitalization and Automation Tools
Customer Service Center/Call Center Tools
Customer Feedback Collection or VOC Tools
Knowledge Base Management Tools
Emotions or Sentiment Analysis Tools
Statistical and User Data Collection Tools
Customized Reporting Tools
Alerts and Notification Center
Flexible Third-Party System Integration Tools
Support for Cloud, Online Hosting and In-Premises Data Centers
Simple and Cost-efficient Scalability Features

These are some of the key components of the customer experience management (CXM) software. There are several off-the-shelf software and tools that can be utilized however in terms of user experience and data integration most businesses uses customized customer experience management software. The customized customer experience management software are tailor-made solutions which are exclusively designed as per the needs of the business and provide great value in terms of user experience. Furthermore the customized customer experience management software are also very cost efficient as they are very flexible towards integration and doesn’t require business to made any major change in its current business processes. The customized solution is far superior then commercial off-the-shelf (COTS) customer experience management software available in Dubai, UAE. A customized software development company in Dubai, UAE such as RSI Concepts can offer a-to-z solution for your customer experience management software needs.

Conclusion

Customer experience management has become absolute necessity these days. In the very competitive market businesses can utilize customer experience management tools and framework to boost their revenue and to build a long lasting successful track for their journey. Here in Dubai and all around the UAE businesses usually mistaken customer experience management as customer relationship management however, it is important to understand that the customer relationship management is merely a component of the customer experience management framework. The customer experience management is a highly data drive framework which is a combination of software, data collection processing tools, strategies and processes. The primary goal of the customer experience management is to generate more revenue for a business by improving customer experience at all touch points and at all stages of customer experience journey. The customer experience management covers all business functions and all touch points, which help collecting a huge volumes of data in real-time which can make businesses more robust and agile.

There are several commercial off-the-shelf customer experience management software however, the customized customer experience management software is far superior to that. RSI Concepts is a leading customized software development company in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with your customer experience management software needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Guide to Custom Software Development

February 8, 2022February 26, 2022

Virtual Queuing and Digital Customer Experience

Business in Dubai and all around UAE are always seeking ways to improve their customer experience and customer journey. The UAE is a very large and rapidly growing economy, this attracts a lot of entrepreneurs, investors, businesses from all over the world. Especially the service based industries are facing tough competitive environment. This competition results is high market standards and higher customer expectations. That is why the customer experience is extremely important for any business to ensure long term sustainable growth. During last few years the customer behavior have changed drastically due to the COVID and social distancing. People are more inclined towards digital interaction than physical interaction. The businesses also have to implement social distancing policies and other safety rule to ensure the health and safety of the customers and the staff. This has changed the entire landscape of the communication and services.

A queue management system is a tool used to streamline customer flow. It help businesses to automate or semi-automate various customer journey steps. A digital queue management system can segregate customers as per their needs which improves customer flow and reduce customer wait time. The queue management system also help improving the service quality and boosting the performance of the service staff or service agents. Which result in reduced customer churn rate, higher customer happiness. The customer satisfaction is a key to customer loyalty and the customer loyalty is considered to be the foundation of growth and profitability. The queue management systems have also evolved a lot, as the general market trends got changed the queue management systems also got changed. The virtual queuing and mobile queuing are not a new concepts however, since the later 2020 till today and also in future the virtual queuing will dominate the queue management systems. In this blog we will discuss how virtual queuing and digital customer experience can be your best competitive advantage to boost the profitability, efficiency, quality of service and customer experience.

What is Virtual Queuing?

The virtual queuing is a process of signing-up a customer in a virtual queue. For queue management systems the virtual queuing is a relatively new terminology and it doesn’t only mean to create virtual queues in fact the virtual queuing means to enable the customers to sign-up remotely in virtual queues using mobile devices or digital channels. The virtual queuing can be done using web portals, mobile apps, SMS, emails, QR Codes and much more. The biggest differentiation between the virtual queuing and traditional queuing is that the virtual queuing can literally reduce the wait time to none. The customers and visitors are free to wait outside or plan their visit to arrive only when their turn is expected. The live queuing information can be relayed to the customers using multiple channels along with alerts and notifications. The customer service agent can also communicate with the customers and visitors to inform them about any change or unexpected scenario. The virtual queuing transform customer journey and customer experience and ensures maximum customer happiness.

What is Digital Customer Experience?

The term digital customer experience refers to all the interactions a customer have with the business using the digital channels and mediums such as online or internet, emails, mobile apps, social media, chat bots, and even the SMS communication can be taken as the part of the digital customer experience. The digital customer experience management strategy is very important these days. As people living in Dubai or anywhere else in UAE are very familiar with the digital interactions. So providing digital customer experience doesn’t only have operational benefits but the customers will also expect digital interaction from their favorite brands. That is why the digital customer experience is very important and a business should use right tools to ensure the customers will be satisfied and delighted with their interaction. The virtual queuing is a great tool to enhance digital customer experience. It also help businesses collect useful system insights and business intelligence data which can be further used to tune up relevant business processes and to evaluate the performance of the staff and different departments/branches. The business intelligence also help businesses to take informed decisions and make right policies to ensure long term growth and customer retention.

Virtual Queuing and Digital Customer Experience Optimize Wait Time

People don’t like to wait in long queues. The long wait time is a major reason of customer churn and poor customer experience. We have all noticed that when we are standing in queues at one point or another we feel that the line next to us is moving faster, this is only a behavior phenomenon when people just perceive that and it is because of the stress of the waiting. With manual queues there are several other problems too, such as line jumpers, or people standing in wrong queues or even people are giving way to others to join the queue from their point. However, with a digital queue management system when a single customer have a ticket these all things can be avoided. The psychological effects of waiting in the queues can also be minimized. With the help of virtual queuing the businesses can offer their customers and visitors a facility to sign-up remotely or virtually and they are provided with the live queuing information via remote channels which allow them to arrive only when their ticket is called. Hence there is literally no wait at all.

The digital experience and virtual queuing strategy can significantly improve customer satisfaction and help improving customer loyalty too. These days everyone is familiar with digital interaction. The internet penetration is almost 99% in UAE. This enabled businesses to innovate very effective digital strategies utilizing digital channels and digital communication. There are several digital channels that c

an be integrated with queue management system to enable virtual sign-up process. For example, the company website or a dedicated customer portal can improve customer experience. Moreover an appointment booking module can offer a great sign-up experience. It can provide additional details such as busy hours, nearest branches and much more which can be very helpful for booking a suitable appointment and planning the visit.

In the entire UAE the mobile phones are widely used, in fact almost 96% of the population use mobile phones. Which make them extremely important. In order to build a strategy for digital customer experience the mobile phones can be a great tool to enhance customer journey and experience. Businesses can offer mobile phone apps or SMS based virtual queuing. The retail sector in Dubai and all around the UAE is also using QR code based queuing. These all are the form of virtual queuing. Along with that the business can also integrate SMS services to enable the customers to sign-up via SMS. WhatsApp is the most popular app used for communication in UAE and also all around the world. The WhatsApp can also be integrated to enhance digital customer experience. These all tools can be used to improve communication, customer engagements, customer waiting experience and even businesses can also conduct customer feedback surveys via their digital channels. The virtual queuing reduce the customer wait time to literally none, which raise customer satisfaction and customer happiness.

Read More: Queue & Waiting Time Management

Virtual Queuing and Digital Customer Experience Improves Customer Satisfaction

The virtual queuing and digital customer experience can automate several customer journey steps and improve customer flow. The queue management system can easily identify the service hence it can sign-up the customers and visitors for the right queue or virtual queue. The queue management system can also help streamlining the customer flow by automatically routing customers to the relevant counters and even it can automatically reroute the customers as per the set protocols. For example, if some counters are less busy or free the system can automatically reroute the customers to such counters. This way the business can optimize resources and improve the overall efficiency of the entire branch. The queue management system can also manage customers on the bases of their priority, such as ordinary customers, premium or VIP customers, and customers with special needs, etc. This also help improving customer experience and ensure a balanced workload for the staff to improve staff efficiency and quality of the service.

Most of the time a business has multiple services and multiple counters, some counters are dedicated for certain services and sometimes some counters are dedicated for priority customers. A digital queue management system can easily handle all those scenarios and it can automatically control customer flow for each counter as per the set protocols. Most of the time businesses also offer stepped-services. The stepped services are those which require from a customer to visit multiple counters for a single service delivery. Managing such services could be tricky, some steps are lengthier and some are quick, sometimes some steps have more counters and vice versa. A digital queue management system can easily handle all those scenarios by using in-built smart algorithms and intelligence software engine, which help businesses to ensure smooth customer flow throughout the entire customer journey to improve customer happiness and customer satisfaction. Such way the businesses can significantly reduce customer wait time and improve customer flow which directly impact customer happiness and customer satisfaction.

Virtual Queuing and Digital Customer Experience Improves Service Quality

The service quality is extremely important for customer retention. If a businesses is failing to provide quality service no matter who much efforts they put to improve customer flow, ultimately the customers will be unhappy. That is why it is extremely important to improve service quality. A virtual queue management system or any other queuing solutions is capable of collecting basic information during the sign-up process. This information can be used to improve service quality. For example, whenever a customer is reaching to a counter the agent needs their basic information to start the service. That information can be pre-loaded when the customer is arriving as the system already knows their identity from the virtual sign-up process. Similarly as a customer is already selecting the service they need, so if any preparation is required for that, it can be done automatically before even the customer arrives, so the agent is completely ready to deliver the service.

This not only reduce the service delivery time, but it also reduce server’s/agent’s work, which give them a better chance to focus on the quality and experience. Quicker service delivery mean happy customer and it also mean less time for the next customer waiting in queue. This way it not only facilitate the service delivery process but is also help businesses in reducing the wait time. Since an employee can entertain more customers in less time, their work efficiency is also improved. The virtual queuing and digital customer experience can help improving service quality and service delivery process.

Virtual Queuing and Digital Customer Experience Provide Deeper Data Insights

The virtual queuing is used to transform digital customer experience. The digital comes with various benefits and one of them is the data collection and business intelligence gathering. With virtual queuing and digital customer experience strategy business can collect statistical and usage data from each and every touch point of the customer journey and businesses can also collect customer feedback data using integrated communication channels. The queue management system can record the statistical data too such as which virtual queuing channels are used for how many times, what is he average wait time, which service delivery takes how much time on average and even the queue management system can also record such details for each individual interaction. These are very helpful information and provide a deeper and much better understanding of the customer journey. Businesses can easily identify the areas of improvements and build their future strategies to meet their goals of efficiency and customer satisfaction.

The virtual queuing and digital customer experience also provide accurate KPIs (Key Performance Indicators) and other data which can be used for various purposes and can be shared with relevant departments and personals to help them improve their performance. The business can accurately monitor and record the performance of individual employee for example, which employees take how much time to deliver a service and that can be recorded against each service the agent is working on. The queue management system can also record the performance of the teams and even the branches which can be later analyzed by the management using in-built data analytical tools. Businesses can also done comparative analysis for the employees, services, teams and branches as well. The queue management system also help collecting the customer feedback data which can be collected using multiple channels.

The customer feedback data is very important. Businesses can conduct various different types of surveys using the digital and mobile channels such as SMS, Emails, Customer Portal Dashboards, Website, Touch Screens (in-premises), mobile apps, etc. The queue management system can collect NPS (net promoter score), CES (customer effort score), CSAT (customer satisfaction score), general rating and happiness scores and even businesses can also conduct long surveys. This data can provide a deeper understanding of the customer’s minds, their expectations and market trends. Collectively the business intelligence data collected from virtual queuing and digital customer experience can be used highlight areas of improvements and to build strategies for the future growth.The queue management system also provide facility to directly share the relevant data to the relevant department, management or individual employees to ensure seamless automated data sharing. This enables the businesses to take immediate actions on top priority feedbacks and data indicators and also help them to make better plan for the future.

Virtual Queuing and Digital Customer Experience Boost Employee Performance

The employee performance is also a key factor in customer satisfaction and overall efficiency of the business. With the help of virtual queuing and digital customer experience the employee workload can be easily reduced. As the wait time is very less, so there is not much chance of crowd formation or any such problem with the customers and visitors waiting in the waiting areas. Moreover the sales agents and server also get help from the queue management system dashboard and the system can also aid the service delivery process by automatically preparing the agents for the next customer. This way the employee workload can be significantly reduced. A single customer service agent can serve more customers in a single shift. Which boost their performance. The queue management system also closely monitor the performance of the staff and help the businesses and management to effectively utilize resources for best performance.

For example, some employees perform better with the services they are experienced in and some perform better for certain services and vice versa. This can be analyzed with the help of KPIs monitoring tool. The information can be relayed to the HR which can later help training programs or transfer human resources and deploy them as per their skill set to obtain maximum employee performance and overall business efficiency. Good employee performance also help improving customer journey and customer satisfaction. The employees who are working under a pleasant environment with balanced workload are tend to deliver high quality services thus ensuring better customer experience and higher customer happiness.

Virtual Queuing and Digital Customer Experience – System Integration

The virtual queuing and digital customer experience management is not as that simple. In fact it is a very complex and sophisticated process. The SMEs and SMBs can equally benefit from the virtual queuing and digital customer experience strategy as the large banks, healthcare facilities, educational institutes and large enterprises. Any digital solution or system requires data to operate at optimum levels. For that the system integration is done. The system integration is a technique used to push and pull data from a system. Usually every business have a central information system which is lined to a tool or software that is responsible for the most of the operational activities. That is why a queue management system and digital customer experience solution can be integrated with the central information center or with any other third-party system or tool to ensure automatic data synchronization. The integration also paves the way for various innovative features which can be added to the system to improve digital customer experience and to increase customer happiness and satisfaction.

Virtual Queuing and Digital Customer Experience is a Key to Long Term Growth

The growth of any business depends on two main things, one is customer satisfaction and the second is right strategy and policy. The customer happiness and customer satisfaction drive customer loyalty and help improving customer retention rates. Studies have shown that it is almost nine to twelve time less expensive to sell to an existing customer rather acquiring a new customer. There are various studies that shows that a business’s reputation and its brand image can impact its marketing campaigns too. If a business has good reputation and a positive brand image the return over its marketing investments would be better comparing to a business with bad reputation or negative brand identity. The loyal customers and customer retention is considered to be the foundation of the long term growth. Customer happiness and customer satisfaction drive customer loyalty. The loyal customers are more likely to do repeated business and are also tend to be a good brand advocate and help promoting the brand.

In addition to that the virtual queuing and digital customer experience help businesses optimizing the resource consumption and improve employee performance as well. The digitalization and automation also help automating various business processes and reduce customer journey steps. Collectively these all factors result in per service cost reduction. Which ensures high productivity and profitability. That is why the virtual queuing and digital customer experience is a key to long term growth.

Conclusion

The virtual queuing and digital customer experience help businesses improve customer journey and ensure customer satisfaction. The customer happiness and customer satisfaction is achieved by reducing the customer efforts and by enabling the business to reduce the wait time. It also help businesses to optimize various business process and also help improving service delivery mechanisms. The virtual queuing and digital customer experience help improving staff efficiency and increase the overall operational capabilities and productivity of the entire business. All these factors contribute in customer retention and help earning customer loyalty. The virtual queuing and digital customer experience also help collecting data insight and customer feedbacks. Which can be analyzed to make changes for the improvements and to build future strategies that drive higher profitability and customer satisfaction. The purpose of this blog was to emphasize on the importance of the virtual queuing and digital customer experience. If you need more information about the topic or need our help with your queuing needs or customer experience transformation, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

July 31, 2021

5 Signs Your Business Requires a Queue Management System

Every business has its own set of challenges, needs, and ways to handle problems. This sets them apart from others. Businesses in Dubai and all across the UAE invest heavily in improving their products, services, communication, brand promotion, and infrastructure, but often overlook the importance of queue management. This is why most of the customers and visitors end up unhappy or unsatisfied after having an interaction with their brand. When a customer or visitor arrives at the business they want to get served instantly, only a few customers are willing to wait, the majority of them get annoyed if they have to wait for a long time. People usually don’t like being stuck in busy and crowded places. People don’t like to wait which impacts the customer experience. A bad customer experience will harm the business reputation and identity. If people are getting bad experiences more often they will start talking about it with their friends, family and colleagues, even some customers also post on social medias. Which is very bad for a business’s reputation and it could completely ruin a brand.

The queue management and customer flow management and customer journey management problems are not new neither these problems are associated with only certain types of businesses. All types and size of business and organizations are facing queue management and customer flow management problems and having difficulties with managing customer journey. Businesses often assume that their sales are going up, the growth rates are good, so everything is perfect, but in reality that is not the case, there could be hundreds of factors that could give a pump to your sales for the time being, but in longer run if you are oblivion to the problems your customers and visitors are facing, eventually you will end up with a very bad reputation and your revenue and sales will decline.

How a business will know if they need a queue management system? Here are the 5 signs that your business requires a queue management system:

Sign No. 1: Crowded Waiting Areas and Long Queues

That is the very first and most visible sign. If your service centers or offices are reporting crowded waiting areas and long queues you must need a queue management system. When a large number of customers and visitors are waiting to get served by the agent/server, then that means there is some problem. People who have to wait for long time get frustrated and sometimes leave without getting the service. Customer and visitors who have to wait for long time are most likely to have a bad experience with the service agent as well. If you are having long queues in the customer service center that means your customers and visitors will have to wait for a long time and they will also face all problems related to waiting in long line such as line jumpers, customer getting lost, customer ending up at wrong counter, etc. All such problems are causing negative impact on customer experience and customer journey which will eventually ruin your brand reputation as well.

Sign No. 2: Customers Complaints

Some business and organizations in Dubai and all around the UAE thinks that the queues and customer waiting in long lines is a natural mode of customer flow, however there is a threshold between acceptable and unacceptable waiting conditions and wait time. And it gets unacceptable when your staff getting complaints and start noticing unhappy customers who are talking about long wait time or complaining about mismanagement and such things. The customers and visitors will also express their opinion with the service agents. But such customers will be less in number, and in fact there will be only a very few who will ever bother to go through filling a complaint by due process. Mostly the customer will either verbally complaint to the staff who are managing the queues or to the service agents. Only a very few of those verbal complaints will make up to the top management and mostly the staff and employees will try to deal with them by themselves or either discuss with their supervisors and that is it. This is another reason why business often failed to understand the severity of the problem.

Sign No. 3: Increased Customer Churn Rate and Lower Customer Retention

The long queues and crowded waiting areas always increase customer churn rate. The customer churn rate is the measurement of the customers who made their mind to purchase or acquire a service and arrived at the branch but leave without doing so. There could be several reasons but almost 90% of the time the customer churn is caused by the long waiting lines and crowded waiting areas. There are studies suggesting that acquiring a new customer could be 8 to 22 percent more costly than retaining an existing customer. If you start noticing lower customer retention rates, or if you are not getting repeated business from your existing customers, you should have to worry. Because the lower customer retention will impact your profitability it will increase the cost of new conversions. Increased customer churn rate and lower customer retention also earn negative brand reputation. The customers who have already reached to the business but leave without purchase or getting served are the most annoyed customers, the customer who don’t do repeated business are also unhappy and unsatisfied.

Sign No. 4: Poor Employee Performance and Unbalanced Workload

If you start noticing that your employees are performing poorly or serving less customers than anticipated. Or if you employees are serving less customers than before, or if your employees are also complaining about the work load and the management is also noticing unbalanced work load, some employees are busier than the others and other such issues, then you should seriously consider a queue management system. Mostly business in Dubai and all around the UAE invest heavily in employee training and employee performance management solutions, however very few business take steps to improve employee performance. It is a general believe that if an employee is performing bad then they must need more training, however this is not applicable all the times. Sometimes the employees are skilled enough but they are lagging support they need. That is why sometime the employee too complaint about the unbalanced workload or request for assistance from other employees and so on. It is extremely important that your all employee work at their full potential and are happy and satisfied as this will directly impact on customer experience and service quality.

Sign No. 5: Lack of Business Intelligence Data

Business intelligence data is a broad term used for a variety of different data types which are relevant to the businesses and are very helpful in decision making and future planning. In Dubai and all around the UAE the markets are very competitive and the customers are very up-to-date. It means the market trends and customer’s expectations are also continuously evolving. In order to deal with such scenarios business often require to update their policies, strategies and business processes. When it comes to customer journey and customer satisfaction related policies and strategy the business require very precise and accurate data to understand and evaluate their current business processes and current strategy. Which is not possible without having a system in place. It is very hard to track customer churn without having a record of the customers and visitors who have signed up for the queue. It is impossible to track the service delivery time accurately without any system in place. The employee KPIs (key performance indicators) can’t be measured manually with optimum precision and accuracy. There are so many different variables that impact customer satisfaction and customer happiness, which all are required when making a decision or making policies and planning for future.

How a Queue Management System can Help?

A queue management system can streamline customer flow and help the employee in managing queues. The automatic queue management and customer flow eliminate the human intervention which rectify all major problems and significantly reduce the wait time. The queue management system facilitates various business processesand automate customer journey which reduce the workload of the staff and employees. The employees can easily focus on their primary tasks and all their efforts which was consumed in managing customers and queue will be preserved. This way the employee can provide better quality service and their capacity to serve customers in a single shift also increased. Which help the business in reducing the staff and improving branch profitability.

As the customer flow and the entire customer journey can be managed through the queue management system it is easier for business and organizations to implement new rules and policies. The queue management system manage and route customers and visitors as per these policies and pre-set configurations, which further improve customer experience and reduce the customer journey. This increase customer happiness and customer satisfaction and reduce customer complaints. A better environment and good management reduce the customer churn rate. Once customer start getting good and happy customer experience they become more loyal to the business. Loyal customers are easy to retain and business can easily get repeated business from their existing customers. The loyal and happy customers are tend to be good brand advocate and they promote the business which improve brand reputation and help business in promoting a positive brand identity.

A positive brand identity, loyal customers and efficient operation attracts more customers and also improve conversion rate form marketing efforts. Altogether these all factors increase the profitability and revenue. Another great advantage of a queue management system is that it provide intensive business intelligence data. It can capture data from all touch points, KPIs and system stats also provide great business intelligence data. These days most of the modern queue management system also collect customer feedbacks through an in-built customer feedback and survey module which also provide great insight on customer journey, customer experience and their needs and expectations. The business intelligence is extremely crucial for policy making, strategy building and identifying the areas of improvements. The management can easily take good decision on the bases of such data.

Conclusion

Business and organizations in Dubai and all across the UAE are very keen to improve their products, services, quality, communication and what not, but unfortunately mostly the queue management is over looked. In fact most business believe that having long queues and crowded waiting areas is a normal way of the customer flow. However, the long wait time, poorly managed queues could have the most devastated impact on customer experience. A bad customer experience results in lower customer retention and lower customer satisfaction. Unsatisfied customers results in negative brand reputation and distrust among the targeted audience which also results in poor conversion rates of the marketing efforts. Whereas the positive brand identity and good brand reputation build trust, help businesses in improving customer retention and higher conversion rates.

If you are witnessing long queues and crowd in your waiting area, which means the customer flow is not good. If you are getting more complaints from the customers and visitors and your customer churn rate is increasing and customer retention and repeated business is decreasing that means your valuable customers are going to the competitor. If employees are showing signs of unbalanced workload and performing less than expectations, it means they are not satisfied and/or having too much workload. If you are finding it difficult to understand your queuing situation and business processes or if you are finding it difficult to identify the areas of improvements, it means you are lacking sufficient business intelligence data. For all those problems there is only one solution and that is a queue management system. RSI Concepts is a leading name in providing most efficient queue management systems in Dubai and all around the UAE. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

March 28, 2021

What are the Benefits of Improving Customer Journey?

What are the benefits of improving the customer journey? Well, in short, it can significantly change the public or general perception of your business which build your brand reputation and in a broader perspective, it has a huge impact on your business growth. The customer journey includes the sum of experiences that a customer has while going through your purchase cycle or service delivery. Now as the digital became an indistinguishable part of our daily lives. The customer journey could be either virtual/digital or physical or a combination of both. Obviously, the B2B and B2C have different scenarios, completely different purchase cycles, a different set of customer touchpoints and interactions with the organization and a lot more, on the other hand, there are so many similarities too. The mapping of the customer journey is done using the same techniques and methods, and the anticipations and expectations could also be derived in a similar fashion to improve your customer journey. The customer journey is extremely important for both business models if they want to sustain their existing customers and also want to grow further.

See More: 10 Reasons to Choose RSI Queue Management System over Other Similar Products

Here are some of the benefits of improving the customer journey:

Build a unique brand Identity and Improve Brand Reputation

With constant analysis of the statistical data, feedbacks and the monitoring of the existing processes, an organization can do constant improvements in their customer journey and customer experience. The very collective form of customer experience is basically fragmented into tiny touchpoints, where a customer directly interacts with the organization or its staff or its any level of interface. These touchpoints or interactions have their own behavioural responses from the customers. These responses either could be positive or negative. There is nothing neutral or in-between state. It is a kind of binary system. It involves human psychology, and believe it or not the human interaction with a given set of problems under a controlled environment is very predictive, yet so complex to comprehend or measure by digits or linear scales.

However, these all interaction points or touchpoints can be sorted out in a list of positive or supportive and fluent customer journey checkpoints and the roadblocks or negative or unhappy customer experiences and touchpoints. Once you start rectifying those issues, you will start noticing the improvements in the customer journey and customer experience. This requires an investment of resources, time and labour. It will surely pay off. The improvements in the customer journey will create a unique customer experience that will be memorable for the customers and it will later help to build a strong and unique brand identity. Which will boost the brand’s reputation among the customers and targeted audiences.

See More: The Leading Queue Management System Provider in UAE

Improved Customer Journey Improves Customer Loyalty

Once you start improving your customer journey and their interaction with your brand. You will surely notice a rise in customer loyalty. The business can improve customer sustainability and loyalty if they succeed in providing an excellent customer journey and a great customer experience. Each happy experience with your brand will increase the customer’s loyalty. Here it is also very important to understand the importance of bad customer experience and bad customer journey because for only one bad customer interaction you must have to provide three to five good experiences and interaction to negate the negative impact of the bad experience or bad customer journey. Which makes it even more important to have a better customer journey.

Once your customers start getting a good experience because of your improved customer journey strategy. A time comes when those happy customers will start advocating for your brand. Words of mouth are a very powerful and impactful real-world phenomenon. People tend to act on the suggestions of their family, friends, colleagues and people who they follow or trust upon. When your customers will start spreading good words about your brand either verbally or in social media enforcements it will immediately boost your customers’ loyalty. The customers who are already loyal to your brand will influence your other customers also to be more loyal to your brand. This works like a chain reaction, sometimes the results are slow and sometimes the results are like viral content or wildfire. The word could spread easily, good feedback from customers and other community members will improve their loyalty as well as it will improve other customer’s loyalty as well. Loyal customers are always a very strong base for any business’s growth.

See More: Queue System working in Government Departments

Improve Service Delivery and Communication

The improved customer journey will help organizations in improving service delivery mechanisms. This will make the service delivery fast, efficient and more convenient for the customers. The wait time will be reduced, the customer flow will be improved and the staff at the branch will be satisfied too. This will lead to a very productive and customer-friendly environment which will improve the customer experience and satisfaction. Service delivery is a very important part of the customer experience. If your customer is not satisfied with the service they have received or how did they receive it, it could seriously harm your brand reputation and it would have a very bad impact on your growth.

A well-placed customer journey strategy also helps to improve the communication between the organization and the customers. There is no limit to communication channels that can be well utilized at different places during the customer journey and the organizations can benefit from them a lot. Communication is always a very strong and powerful factor contributing to sales and revenue generation. A better customer journey not only ensures an excellent customer experience but also enables the most effective communication channels.

See More: Benefits of Queue Management using Mobile Apps

Improved Sales and Higher Conversion Rate

No matter what channels you are using for marketing at the end of the day all the efforts would be measured on the scale of conversions. A better customer journey not only improves the customer experience but also improves brand reputation, brand image and brand trust among its customers and audiences. When a brand is commonly perceived as a trustworthy or a good quality business, their conversion rates start increasing in fact accelerating. The endorsements by customers, prospects and even social media play a great role in a brand’s success. This not only improve the conversion rate but it also increases the effectiveness of the marketing as well. As multiple organic sources are already adding up to the brand reputation then the efforts required for marketing and brand awareness would be less. In such cases, fewer efforts would return more.

If a prospect is already familiar with your brand and knows what you do and what you do is good, it will require fewer efforts to convince them to convert compared to the prospect who doesn’t know about your brand or in the worst case if a prospect had a bad brand image in his mind. In all different scenarios, a good brand reputation which results in a better customer journey could be very helpful in the increased sales and conversions rate whatsoever.

See More : 3 dimensions of Queue Management System for Hospitals

Better Crisis Management

This might sound unrelated but it isn’t. A better customer journey ensures a superior customer experience which improves customer loyalty, boost trust and add to the brand reputation. These factors collectively could be very helpful in crisis management. There are hundreds of examples of companies and businesses who had to face some kind of crises or interruption in the operations but still managed to retain their customers. That was all because their customers were happy and loyal and that was possible only because of their excellent customer journey management techniques and methodologies.

This kind of incidents could be due to a human error, a disaster, a crisis or any kind of scenario which has a huge impact on the business. It could cause a temporary halt in the operations, a marketing stunt going bad, a scandal or any of such sort. Anything which could literally tremble the ground beneath the brand. Whenever such an incident occurs only your loyal customers will going to save you. The customer who is loyal to the brands will not only stick with the brand but will also be willing to give another chance to the brand. This is what usually businesses and organizations never plan, but we know any such thing could happen. In any such incident or scenario, your loyal customer base will be Noah’s arch. This all relies on only a better customer journey management and strategy.

See More: How Queue Management System Helps to Provide Better Customer Service

Conclusion

Customer journey is the most important part of any business. This is where, when and how a customer or prospect will interact with a business. The customer journey will determine what impression a customer or prospect will receive from the brand. It could be good or bad. Obviously, a good impression will help increase sales, revenue and more importantly portraying a good brand image and it will also help improving brand reputation. A bad impression will have a bad impact on everything, the customers will be unhappy the staff will be overloaded the sales will decline the new conversions will also decline and in long term, it could have a very devastating impact on the business.

Improving the customer journey is not a one time job or it is not something that you did once in a year or in a decade, it is not a product that you revise or service that you upgrade it is a continuous process and requires constant improvements, monitoring and feedback. The activities involved in improving the customer journey will help the business to understand their customers’ expectations, needs and demands. Which will further help them improving their products/services and everything else. It will ensure a good brand reputation, improved customer loyalty, improved service delivery methods and much more. Customer loyalty and trust are very important in customer retention which is necessary for constant business growth. In its totality, the customer journey will directly impact your revenue, sales, conversions, brand reputation and of course overall business growth.

Any idea you want to share? The below comment box is for you!

If you are a business or business representative who want to improve their customers’ journey, do reach us out through our Contact Us page. We will help you achieve your business goals.

Check out this: Benefits of Virtual Queue Management System

April 8, 2020April 8, 2020

Can a Queue Management System Improve Customer Experience?

Waiting is always a difficult and irritating task for anyone. Good customer experience can be achieved with an outstanding Queue Management System that can enhance customer perception. A properly managed queue system can benefit both the staff and customer alike. With technology, the Queue System in Dubai has seen many positive changes. There was a time when only moving the customers into and outside of the business was all that was cared about. But now that there are various other options, the Customer Experience is improved by many folds.

Appointments and Scheduling

There are certain kinds of businesses which can help the queue system by allowing appointments and schedules that can be pre-booked online or through their call centres. This helps the customer create a connection with the business, gives better customer satisfaction and also helps with staff scheduling. Ultimately, there is an increase in revenue too.

Management of each individual case

When customers visit your business, it is not right to pass them onto the next person, where he/she has to repeat their whole story till they are sent to the right person who can deal with their problem. It is only the right kind of case management that can save a customer from this kind of ordeal. This can be done only when information is accurately captured and recorded so that it can be accessed when staff or representative needs it and accordingly helps the customer. Also, the past contacts can be recorded so the next representative can see the flow of the system.

Customer Flow System

Some businesses can do well with a self-service kiosk wherein the customer can line up in a virtual queue or an electronic queuing system. This allows them to help themselves or if not then the customers are asked a couple of questions which would determine what representative would be able to help them best.

Digital Media

When there are digital displays in the waiting area or queue area, it keeps the customer entertained while they are waiting. It also gives you an opportunity for selling. At grocery stores and other shops, the same system can be used to show the number of people waiting at each queue, which gives the customer the liberty to choose which queue he/she would like to join in.

Messaging

Who doesn’t have a smartphone these days? These smart-systems can also be used to enhance the customer experience. These can be used by a customer for booking appointments and also they can be texted in advance to let them know or as a reminder of their appointment. If the appointment system hasn’t been used, the organization can still send a message to the customer to inform them that they are the next to be served. This gives the customer enough time to continue to shop or browse around and gives you extra revenue.

These kinds of modern Queuing Systems can bring in enhanced customer experience and makes it more efficient for your employees and customers both. Customers would be given the feeling that their best interests are being taken care of. When you implement things that bring their waiting time down or make it easier for them to explain their case history, it makes them feel unique and appreciated. Employees also appreciate it as it means that it is more of a planned and organized scenario. All this ultimately leads to a better business scene.

Queue Management not only helps your business, but it brings it forward. It gives a modernized feel and can set you apart from other businesses with an atmosphere of forward-thinking. Enhancing customer experience can launch a business into the future and make it cutting edge.

Checkout: The Leading Queue Management System Provider in UAE

March 15, 2020April 9, 2020

Customer Feedback System with QR Code for each property – DAMAC Properties

Customer Feedback System for Damac Properties is designed and developed by RSI Concepts. DAMAC Properties is a name that needs no introduction in Dubai, UAE and GCC. DAMAC Properties has developed thousands of projects till last year and many in progress. The luxury property developer has established a brand name in the market by providing some of the most luxurious homes, apartments, buildings, resorts and hotels all over the UAE.

When it comes to customer happiness and satisfaction, DAMAC compromises on nothing, they have implemented international quality standards and even beyond. DAMAC is providing its customers with the best support and customer service. DAMAC is a high customer-centric organization and they are investing a lot of resources in customer happiness sector, which is a reason DAMAC has been awarded more than 100 global awards for the civil marvels they have built over the time. No matter if you take a look at their high-rise buildings, homes, apartments, interior, exterior, or whatever, everything that has DAMAC’s name will also have unmatchable quality and standards.

This is the reason DAMAC have decided to collect feedback from their customers and people whoever are visiting the DAMAC properties. This is when RSI Concepts have been provided with an opportunity to submit their bid for the DAMAC Customer Feedback System tender. The competition was tough but we have won the bid based upon our intelligent and smart feedback collecting solution. We have provided the QR Codes for each property which makes the Customer Feedback System more accessible and easy to use with a smartphone too.

Our customer feedback system is built on a very simple and basic rule, which is “easy-to-use”. At RSI Concepts we have more than a decade of experience in Customer Feedback and Survey solutions. Which enables us to provide our customer with a solution no one else can offer in Dubai, UAE.RSI Customer Feedback System is equipped with a smart statistical engine, which does most of the statistical analysis and provides completely customized reports. RSI Customer Feedback System is a result of a decade long experience and knowledge which we have gathered from our hundreds and thousands of implementations all over the UAE.

QR Code Based Survey and Customer Feedback

The unique and new thing in this system was the introduction of a QR code-based mechanism. Each DAMAC property was tagged with a unique QR code, which is pasted on a very prominent place. The tenant/customer and visitors can scan those QR codes with their smartphones and do the survey within a few taps or they can do the survey from the interactive devices also, which are installed on each property. The system will monitor and update the admin panel in real-time, and whenever negative feedback is submitted, the system notified the concerned staff immediately along with that, an SMS and Email will be sent to the customer as well. Later the staff can rectify the problem and notify the customer accordingly. This feature builds a sense of connectivity and the customer/visitors will also feel comfortable by knowing that they are important and DAMAC is taking their valuable feedbacks very seriously.

The system is very flexible and completely customized to fulfil the needs of the DAMAC. Above all our system provides provisions of customizing the surveys for each property and a very deep statistical analysis mechanism which no one else is providing. This was the reason DAMAC selected us over so many other vendors.

Here is what our Sales and Marketing Manager, Ms. Maheen Waheed stated when I asked her about her experience with this project:

“This was quite a challenging task dealing with so many technicalities and implementation of the system on such a large scale within such a short time. The DAMAC team was wonderful and very cooperative, which helped us to complete the project as per the given deadlines. Overall it was a quit learned experience, not only for me but my team as well. We are very much positive that this project is a gateway for more upcoming projects with DAMAC and we are proud to have them in our portfolio. Here I would also like to thank my technical team, who did a remarkable job and made everything possible. DAMAC management is much excited to see the results of the system and they are very satisfied with the performance of our customer feedback system.”

RSI Concepts hosts multi-cultural employees and carefully picked only the wonderful mind who love their work, and this is the reason we have accomplished so many achievements this far.

Want to learn more about our feedback and survey system? Visit our product page: RSI Concepts Customer Feedback System.

Checkout: Capital Health Screening Center for Customer Feedback

March 14, 2020April 9, 2020

Features of an efficient Queue Management System

Any professional environment which faces customers needs to have a good Queue Management System in place. An effective Queuing System has quite a few obvious benefits and qualities. Let us have a look at what makes a successful Q management system –

The wait times are properly managed – A waiting line involves just that – ‘waiting”. Customers are most of the time willing to wait for certain things. While for other things they are not. A good queue management system has proper built-in management. Whether you use a manual counting process or whether you use an analytics technology related to footfall that monitors the customer wait and arrival times; a good queuing system would very rarely let a wait time go out of the acceptable range.

How the Queue Management System improves customer experience?

Customer experience is always most important – We all hate waiting even though it is very much part and parcel of our lives. Though come to think of it, more than the waiting, it is the experience while you wait that makes for a positive or negative experience. Hence a good queue management design is one which puts the customer’s experience first. It plays a very important part in the psychological workings of queuing. A good system in place would have the quality to address whatever issue matters to customers while they are taking time out and waiting.

Being fair – It is quite obvious and natural that long waits can cause a person to be irritated and annoyed. Hence, a good queue management system will follow the golden rule of fairness. This being said, there could be exceptions. Like in a doctor’s clinic, depending on emergencies or different treatment conditions, a particular patient might be seen while others have been waiting already. However, the reason for serving another customer needs to be communicated to the others clearly. In some places, where multiple lines are meant for same kind of services; a single queue might solve client frustrations as they know it is a purely first come and first serve policy in place.

Strong foundation – In a good Q management system the formation and structure of the queue in itself is well structured and planned and thus can hold the flow and ebb of customers. This means that the Queue management system design considers every little detail – like how wide should the line be so that shopping carts can be accommodated, how short or long are the lines during various times of the day, is the entrance and exit convenient, is it an easy system to follow and so on.

Transparent information – Whether it is for customers, or for the staff, the wait time is informative and transparent. When the customers are already aware of how long they would be required to wait, they would be less irritated or anxious about it. In the similar manner when the staff and management are aware of the wait times, they are able to meet the problem ahead of time and can solve it before the long wait spoils the customer’s experience.

Hence it can be said that it is waiting lines that can make a business successful or break it. A good queue management system pays attention to this problem and is designed in such a way that it keeps the timing to a minimum.

Checkout: Can a Queue Management System Improve Customer Experience?