Customer Journey Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

July 31, 2021

5 Signs Your Business Requires a Queue Management System

Every business has its own set of challenges, needs, and ways to handle problems. This sets them apart from others. Businesses in Dubai and all across the UAE invest heavily in improving their products, services, communication, brand promotion, and infrastructure, but often overlook the importance of queue management. This is why most of the customers and visitors end up unhappy or unsatisfied after having an interaction with their brand. When a customer or visitor arrives at the business they want to get served instantly, only a few customers are willing to wait, the majority of them get annoyed if they have to wait for a long time. People usually don’t like being stuck in busy and crowded places. People don’t like to wait which impacts the customer experience. A bad customer experience will harm the business reputation and identity. If people are getting bad experiences more often they will start talking about it with their friends, family and colleagues, even some customers also post on social medias. Which is very bad for a business’s reputation and it could completely ruin a brand.

The queue management and customer flow management and customer journey management problems are not new neither these problems are associated with only certain types of businesses. All types and size of business and organizations are facing queue management and customer flow management problems and having difficulties with managing customer journey. Businesses often assume that their sales are going up, the growth rates are good, so everything is perfect, but in reality that is not the case, there could be hundreds of factors that could give a pump to your sales for the time being, but in longer run if you are oblivion to the problems your customers and visitors are facing, eventually you will end up with a very bad reputation and your revenue and sales will decline.

How a business will know if they need a queue management system? Here are the 5 signs that your business requires a queue management system:

Sign No. 1: Crowded Waiting Areas and Long Queues

That is the very first and most visible sign. If your service centers or offices are reporting crowded waiting areas and long queues you must need a queue management system. When a large number of customers and visitors are waiting to get served by the agent/server, then that means there is some problem. People who have to wait for long time get frustrated and sometimes leave without getting the service. Customer and visitors who have to wait for long time are most likely to have a bad experience with the service agent as well. If you are having long queues in the customer service center that means your customers and visitors will have to wait for a long time and they will also face all problems related to waiting in long line such as line jumpers, customer getting lost, customer ending up at wrong counter, etc. All such problems are causing negative impact on customer experience and customer journey which will eventually ruin your brand reputation as well.

Sign No. 2: Customers Complaints

Some business and organizations in Dubai and all around the UAE thinks that the queues and customer waiting in long lines is a natural mode of customer flow, however there is a threshold between acceptable and unacceptable waiting conditions and wait time. And it gets unacceptable when your staff getting complaints and start noticing unhappy customers who are talking about long wait time or complaining about mismanagement and such things. The customers and visitors will also express their opinion with the service agents. But such customers will be less in number, and in fact there will be only a very few who will ever bother to go through filling a complaint by due process. Mostly the customer will either verbally complaint to the staff who are managing the queues or to the service agents. Only a very few of those verbal complaints will make up to the top management and mostly the staff and employees will try to deal with them by themselves or either discuss with their supervisors and that is it. This is another reason why business often failed to understand the severity of the problem.

Sign No. 3: Increased Customer Churn Rate and Lower Customer Retention

The long queues and crowded waiting areas always increase customer churn rate. The customer churn rate is the measurement of the customers who made their mind to purchase or acquire a service and arrived at the branch but leave without doing so. There could be several reasons but almost 90% of the time the customer churn is caused by the long waiting lines and crowded waiting areas. There are studies suggesting that acquiring a new customer could be 8 to 22 percent more costly than retaining an existing customer. If you start noticing lower customer retention rates, or if you are not getting repeated business from your existing customers, you should have to worry. Because the lower customer retention will impact your profitability it will increase the cost of new conversions. Increased customer churn rate and lower customer retention also earn negative brand reputation. The customers who have already reached to the business but leave without purchase or getting served are the most annoyed customers, the customer who don’t do repeated business are also unhappy and unsatisfied.

Sign No. 4: Poor Employee Performance and Unbalanced Workload

If you start noticing that your employees are performing poorly or serving less customers than anticipated. Or if you employees are serving less customers than before, or if your employees are also complaining about the work load and the management is also noticing unbalanced work load, some employees are busier than the others and other such issues, then you should seriously consider a queue management system. Mostly business in Dubai and all around the UAE invest heavily in employee training and employee performance management solutions, however very few business take steps to improve employee performance. It is a general believe that if an employee is performing bad then they must need more training, however this is not applicable all the times. Sometimes the employees are skilled enough but they are lagging support they need. That is why sometime the employee too complaint about the unbalanced workload or request for assistance from other employees and so on. It is extremely important that your all employee work at their full potential and are happy and satisfied as this will directly impact on customer experience and service quality.

Sign No. 5: Lack of Business Intelligence Data

Business intelligence data is a broad term used for a variety of different data types which are relevant to the businesses and are very helpful in decision making and future planning. In Dubai and all around the UAE the markets are very competitive and the customers are very up-to-date. It means the market trends and customer’s expectations are also continuously evolving. In order to deal with such scenarios business often require to update their policies, strategies and business processes. When it comes to customer journey and customer satisfaction related policies and strategy the business require very precise and accurate data to understand and evaluate their current business processes and current strategy. Which is not possible without having a system in place. It is very hard to track customer churn without having a record of the customers and visitors who have signed up for the queue. It is impossible to track the service delivery time accurately without any system in place. The employee KPIs (key performance indicators) can’t be measured manually with optimum precision and accuracy. There are so many different variables that impact customer satisfaction and customer happiness, which all are required when making a decision or making policies and planning for future.

How a Queue Management System can Help?

A queue management system can streamline customer flow and help the employee in managing queues. The automatic queue management and customer flow eliminate the human intervention which rectify all major problems and significantly reduce the wait time. The queue management system facilitates various business processesand automate customer journey which reduce the workload of the staff and employees. The employees can easily focus on their primary tasks and all their efforts which was consumed in managing customers and queue will be preserved. This way the employee can provide better quality service and their capacity to serve customers in a single shift also increased. Which help the business in reducing the staff and improving branch profitability.

As the customer flow and the entire customer journey can be managed through the queue management system it is easier for business and organizations to implement new rules and policies. The queue management system manage and route customers and visitors as per these policies and pre-set configurations, which further improve customer experience and reduce the customer journey. This increase customer happiness and customer satisfaction and reduce customer complaints. A better environment and good management reduce the customer churn rate. Once customer start getting good and happy customer experience they become more loyal to the business. Loyal customers are easy to retain and business can easily get repeated business from their existing customers. The loyal and happy customers are tend to be good brand advocate and they promote the business which improve brand reputation and help business in promoting a positive brand identity.

A positive brand identity, loyal customers and efficient operation attracts more customers and also improve conversion rate form marketing efforts. Altogether these all factors increase the profitability and revenue. Another great advantage of a queue management system is that it provide intensive business intelligence data. It can capture data from all touch points, KPIs and system stats also provide great business intelligence data. These days most of the modern queue management system also collect customer feedbacks through an in-built customer feedback and survey module which also provide great insight on customer journey, customer experience and their needs and expectations. The business intelligence is extremely crucial for policy making, strategy building and identifying the areas of improvements. The management can easily take good decision on the bases of such data.

Conclusion

Business and organizations in Dubai and all across the UAE are very keen to improve their products, services, quality, communication and what not, but unfortunately mostly the queue management is over looked. In fact most business believe that having long queues and crowded waiting areas is a normal way of the customer flow. However, the long wait time, poorly managed queues could have the most devastated impact on customer experience. A bad customer experience results in lower customer retention and lower customer satisfaction. Unsatisfied customers results in negative brand reputation and distrust among the targeted audience which also results in poor conversion rates of the marketing efforts. Whereas the positive brand identity and good brand reputation build trust, help businesses in improving customer retention and higher conversion rates.

If you are witnessing long queues and crowd in your waiting area, which means the customer flow is not good. If you are getting more complaints from the customers and visitors and your customer churn rate is increasing and customer retention and repeated business is decreasing that means your valuable customers are going to the competitor. If employees are showing signs of unbalanced workload and performing less than expectations, it means they are not satisfied and/or having too much workload. If you are finding it difficult to understand your queuing situation and business processes or if you are finding it difficult to identify the areas of improvements, it means you are lacking sufficient business intelligence data. For all those problems there is only one solution and that is a queue management system. RSI Concepts is a leading name in providing most efficient queue management systems in Dubai and all around the UAE. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

March 28, 2021

What are the Benefits of Improving Customer Journey?

What are the benefits of improving the customer journey? Well, in short, it can significantly change the public or general perception of your business which build your brand reputation and in a broader perspective, it has a huge impact on your business growth. The customer journey includes the sum of experiences that a customer has while going through your purchase cycle or service delivery. Now as the digital became an indistinguishable part of our daily lives. The customer journey could be either virtual/digital or physical or a combination of both. Obviously, the B2B and B2C have different scenarios, completely different purchase cycles, a different set of customer touchpoints and interactions with the organization and a lot more, on the other hand, there are so many similarities too. The mapping of the customer journey is done using the same techniques and methods, and the anticipations and expectations could also be derived in a similar fashion to improve your customer journey. The customer journey is extremely important for both business models if they want to sustain their existing customers and also want to grow further.

See More: 10 Reasons to Choose RSI Queue Management System over Other Similar Products

Here are some of the benefits of improving the customer journey:

Build a unique brand Identity and Improve Brand Reputation

With constant analysis of the statistical data, feedbacks and the monitoring of the existing processes, an organization can do constant improvements in their customer journey and customer experience. The very collective form of customer experience is basically fragmented into tiny touchpoints, where a customer directly interacts with the organization or its staff or its any level of interface. These touchpoints or interactions have their own behavioural responses from the customers. These responses either could be positive or negative. There is nothing neutral or in-between state. It is a kind of binary system. It involves human psychology, and believe it or not the human interaction with a given set of problems under a controlled environment is very predictive, yet so complex to comprehend or measure by digits or linear scales.

However, these all interaction points or touchpoints can be sorted out in a list of positive or supportive and fluent customer journey checkpoints and the roadblocks or negative or unhappy customer experiences and touchpoints. Once you start rectifying those issues, you will start noticing the improvements in the customer journey and customer experience. This requires an investment of resources, time and labour. It will surely pay off. The improvements in the customer journey will create a unique customer experience that will be memorable for the customers and it will later help to build a strong and unique brand identity. Which will boost the brand’s reputation among the customers and targeted audiences.

See More: The Leading Queue Management System Provider in UAE

Improved Customer Journey Improves Customer Loyalty

Once you start improving your customer journey and their interaction with your brand. You will surely notice a rise in customer loyalty. The business can improve customer sustainability and loyalty if they succeed in providing an excellent customer journey and a great customer experience. Each happy experience with your brand will increase the customer’s loyalty. Here it is also very important to understand the importance of bad customer experience and bad customer journey because for only one bad customer interaction you must have to provide three to five good experiences and interaction to negate the negative impact of the bad experience or bad customer journey. Which makes it even more important to have a better customer journey.

Once your customers start getting a good experience because of your improved customer journey strategy. A time comes when those happy customers will start advocating for your brand. Words of mouth are a very powerful and impactful real-world phenomenon. People tend to act on the suggestions of their family, friends, colleagues and people who they follow or trust upon. When your customers will start spreading good words about your brand either verbally or in social media enforcements it will immediately boost your customers’ loyalty. The customers who are already loyal to your brand will influence your other customers also to be more loyal to your brand. This works like a chain reaction, sometimes the results are slow and sometimes the results are like viral content or wildfire. The word could spread easily, good feedback from customers and other community members will improve their loyalty as well as it will improve other customer’s loyalty as well. Loyal customers are always a very strong base for any business’s growth.

See More: Queue System working in Government Departments

Improve Service Delivery and Communication

The improved customer journey will help organizations in improving service delivery mechanisms. This will make the service delivery fast, efficient and more convenient for the customers. The wait time will be reduced, the customer flow will be improved and the staff at the branch will be satisfied too. This will lead to a very productive and customer-friendly environment which will improve the customer experience and satisfaction. Service delivery is a very important part of the customer experience. If your customer is not satisfied with the service they have received or how did they receive it, it could seriously harm your brand reputation and it would have a very bad impact on your growth.

A well-placed customer journey strategy also helps to improve the communication between the organization and the customers. There is no limit to communication channels that can be well utilized at different places during the customer journey and the organizations can benefit from them a lot. Communication is always a very strong and powerful factor contributing to sales and revenue generation. A better customer journey not only ensures an excellent customer experience but also enables the most effective communication channels.

See More: Benefits of Queue Management using Mobile Apps

Improved Sales and Higher Conversion Rate

No matter what channels you are using for marketing at the end of the day all the efforts would be measured on the scale of conversions. A better customer journey not only improves the customer experience but also improves brand reputation, brand image and brand trust among its customers and audiences. When a brand is commonly perceived as a trustworthy or a good quality business, their conversion rates start increasing in fact accelerating. The endorsements by customers, prospects and even social media play a great role in a brand’s success. This not only improve the conversion rate but it also increases the effectiveness of the marketing as well. As multiple organic sources are already adding up to the brand reputation then the efforts required for marketing and brand awareness would be less. In such cases, fewer efforts would return more.

If a prospect is already familiar with your brand and knows what you do and what you do is good, it will require fewer efforts to convince them to convert compared to the prospect who doesn’t know about your brand or in the worst case if a prospect had a bad brand image in his mind. In all different scenarios, a good brand reputation which results in a better customer journey could be very helpful in the increased sales and conversions rate whatsoever.

See More : 3 dimensions of Queue Management System for Hospitals

Better Crisis Management

This might sound unrelated but it isn’t. A better customer journey ensures a superior customer experience which improves customer loyalty, boost trust and add to the brand reputation. These factors collectively could be very helpful in crisis management. There are hundreds of examples of companies and businesses who had to face some kind of crises or interruption in the operations but still managed to retain their customers. That was all because their customers were happy and loyal and that was possible only because of their excellent customer journey management techniques and methodologies.

This kind of incidents could be due to a human error, a disaster, a crisis or any kind of scenario which has a huge impact on the business. It could cause a temporary halt in the operations, a marketing stunt going bad, a scandal or any of such sort. Anything which could literally tremble the ground beneath the brand. Whenever such an incident occurs only your loyal customers will going to save you. The customer who is loyal to the brands will not only stick with the brand but will also be willing to give another chance to the brand. This is what usually businesses and organizations never plan, but we know any such thing could happen. In any such incident or scenario, your loyal customer base will be Noah’s arch. This all relies on only a better customer journey management and strategy.

See More: How Queue Management System Helps to Provide Better Customer Service

Conclusion

Customer journey is the most important part of any business. This is where, when and how a customer or prospect will interact with a business. The customer journey will determine what impression a customer or prospect will receive from the brand. It could be good or bad. Obviously, a good impression will help increase sales, revenue and more importantly portraying a good brand image and it will also help improving brand reputation. A bad impression will have a bad impact on everything, the customers will be unhappy the staff will be overloaded the sales will decline the new conversions will also decline and in long term, it could have a very devastating impact on the business.

Improving the customer journey is not a one time job or it is not something that you did once in a year or in a decade, it is not a product that you revise or service that you upgrade it is a continuous process and requires constant improvements, monitoring and feedback. The activities involved in improving the customer journey will help the business to understand their customers’ expectations, needs and demands. Which will further help them improving their products/services and everything else. It will ensure a good brand reputation, improved customer loyalty, improved service delivery methods and much more. Customer loyalty and trust are very important in customer retention which is necessary for constant business growth. In its totality, the customer journey will directly impact your revenue, sales, conversions, brand reputation and of course overall business growth.

Any idea you want to share? The below comment box is for you!

If you are a business or business representative who want to improve their customers’ journey, do reach us out through our Contact Us page. We will help you achieve your business goals.

Check out this: Benefits of Virtual Queue Management System

June 29, 2020

Paperless Queue Management System

Paperless Queue Management Systems are not only a new concept for Dubai and UAE but also for the world. Most of the present-day queuing systems all over the world are running on a paper-based ticket number mechanism. The ticket numbers are announced on a big screen and also called in on an audio device, the specific customer can check for the assigned counter and go there to get the service. This is the very basis of almost 90% of the queue management systems installed in the government sectors, ministries, private and public sectors.

Due to the current scenario, the Queue Management System providers like RSI Concepts are thinking of ways to eliminate the use of paper and also enhancing the customer journey and customer flow. There are a few most practical solution to achieve the paperless queue management system and we will discuss them all one by one here. As smartphones have become an integral part of our daily life, and people always stay online on their smartphone while waiting for their queue and sometimes some people even miss their queue despite the audio announcements due to their smartphones, so the smartphone can be used more effectively in the queue management systems.

Virtual Queuing

Virtual Queuing as the name suggests is completely virtual, the customer won’t necessarily have to come to the branch to sign-up for the queue, but it can be done remotely with various means of technology. Another advance methods can be implemented to make the process more customer-friendly and let the agents control the queue with more efficiency.

QR Code Based Queuing

QR Code-based queuing is another very advance yet simple to use technology. All the customer needs is to visit the branch or any kiosk and scan the code, the code could be used in many ways, one very simple and effective way is to open up a web-based app in the mobile phone browser and assign a queue to the customer/visitor. The customer/visitor can find additional information on the same page and also live updates about the queue along with the announcements for their queue. Mostly Paperless queue management systems are using this approach.

Smartphone App Based Queue Management Systems

As more than 90% of the UAE, the population is using some kind of smartphone these days, so the smartphone app-based queue management systems are gaining popularity. Especially the Government sector, Public Offices, and the organizations are adopting this method for their customer service e centres and the HR department. The smartphone-based queue management systems are based on three main sections:

Customer Portal Smartphone Apps
Agent Portal Smartphone or Web-based Apps
Administration/Management Portal Smartphone App and Web-based App

Customer Portal Smartphone Apps

The Customer Portal Smartphone Apps can be provided to the customers via Google Play Store and Apple App Store. Customers can use the applications to sign-up for the queue from their smartphone and can get the real-time queue information, find the nearest location, and much more. Furthermore, the users can also initiate the service from the smartphone application by filling in the required information to reduce the service delivery time. The possibilities are endless.

Agent Portal Smartphone or Web-based Apps

The agent portal can be based on a smartphone application which is usually used on a tablet device (android tablets and iPad/apple tablets) or it can be a more traditional web-based application for the agents sitting at the counters. It depends upon the services and the arrangements for the service delivery.

Administration/Management Portal Smartphone App and Web-based App

For the administration or the management, there are multi-access level portals available in our Paperless Queue Management System. The management portal can be accessed through smartphone applications as well as from the web-based user interface. The portal basically provides real-time updates to the branch manager, area or regional managers and to the head office. The portal also provides a detailed reporting and statistical analysis in order to measure the efficiency of the system, agents and the service delivery approach. That kind of insight is very critical in taking future decisions to improve the overall performance of the organization.

Bluetooth Beacon Based Paperless Queuing

The Bluetooth beacon-based paperless queuing is another excellent example of adopting the latest technologies in the queue management system industry. As the statistical data shows that most of the people who miss their announcement and queue were engaged with their mobile phones. So, the Bluetooth beacon-based paperless queuing is been introduced, this is another way to utilize the smartphones to aid the customer flow management systems and it also improves the customer journey. The hardware is a bit complex though but the system is very useful for different types of queues.

Linear Queuing

Linear Queuing based solutions are the best example of paperless queue management systems. The complete system is built on the single principle, Simplicity! The customer flow in the linear queuing is based on first come first serve bases. Such systems are specific to a certain waiting area design and the needs of an organization. The cost is very low comparing to any other Queue Management System, but the efficiency is great.

Conclusion

Paperless Queue Management System can have either of the above-mentioned approach or even a combination of some of them or maybe all of them. As the requirements vary case to case so does the solution. That is the reason we are providing completely customized solutions for Queue Management Systems and other solutions. The customization can increase the efficiency and reduce the cost hence results in better ROI on any QMS system implementation. Want to know more about our products and services or have an enquiry? Please feel free to contact us through our Contact Us page.

Checkout: Queue Management System and Social Distancing

March 14, 2020April 9, 2020

Features of an efficient Queue Management System

Any professional environment which faces customers needs to have a good Queue Management System in place. An effective Queuing System has quite a few obvious benefits and qualities. Let us have a look at what makes a successful Q management system –

The wait times are properly managed – A waiting line involves just that – ‘waiting”. Customers are most of the time willing to wait for certain things. While for other things they are not. A good queue management system has proper built-in management. Whether you use a manual counting process or whether you use an analytics technology related to footfall that monitors the customer wait and arrival times; a good queuing system would very rarely let a wait time go out of the acceptable range.

How the Queue Management System improves customer experience?

Customer experience is always most important – We all hate waiting even though it is very much part and parcel of our lives. Though come to think of it, more than the waiting, it is the experience while you wait that makes for a positive or negative experience. Hence a good queue management design is one which puts the customer’s experience first. It plays a very important part in the psychological workings of queuing. A good system in place would have the quality to address whatever issue matters to customers while they are taking time out and waiting.

Being fair – It is quite obvious and natural that long waits can cause a person to be irritated and annoyed. Hence, a good queue management system will follow the golden rule of fairness. This being said, there could be exceptions. Like in a doctor’s clinic, depending on emergencies or different treatment conditions, a particular patient might be seen while others have been waiting already. However, the reason for serving another customer needs to be communicated to the others clearly. In some places, where multiple lines are meant for same kind of services; a single queue might solve client frustrations as they know it is a purely first come and first serve policy in place.

Strong foundation – In a good Q management system the formation and structure of the queue in itself is well structured and planned and thus can hold the flow and ebb of customers. This means that the Queue management system design considers every little detail – like how wide should the line be so that shopping carts can be accommodated, how short or long are the lines during various times of the day, is the entrance and exit convenient, is it an easy system to follow and so on.

Transparent information – Whether it is for customers, or for the staff, the wait time is informative and transparent. When the customers are already aware of how long they would be required to wait, they would be less irritated or anxious about it. In the similar manner when the staff and management are aware of the wait times, they are able to meet the problem ahead of time and can solve it before the long wait spoils the customer’s experience.

Hence it can be said that it is waiting lines that can make a business successful or break it. A good queue management system pays attention to this problem and is designed in such a way that it keeps the timing to a minimum.

Checkout: Can a Queue Management System Improve Customer Experience?