Digital Marketing Strategy Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

February 18, 2021

5 Tricks to Best Utilize Digital Marketing Campaigns

Digital marketing is very crucial for businesses these days. No matter how big or small you are, whether you are a medium-size enterprise, a huge corporation, a multinational, a government entity, or a small shop owner, the digital marketing could help you achieve your marketing goals. Although it may sound simple the digital marketing is a very complex and continuously evolving platform. Digital marketing or online/internet marketing have already surpassed traditional marketing. The businesses from all sorts of industries are rapidly adopting digital marketing. Due to very detailed statistical data and analysis, digital marketing has become more effective than traditional marketing. Businesses can easily identify the demand of their customers through the business insight of digital marketing and can easily act accordingly. It is equally effective for both B2B and B2C types of businesses. If digital marketing is done correctly it can enable you to reach millions of potential prospects and customers.

You must be doing digital marketing, if not, we will suggest you immediately include digital marketing in your business plan. In order to ensure the highest return over your investments in the digital marketing, you must have to do it right, else you will end up paying more for less outcome. Before we jump into the tips and tricks first let us see what exactly digital marketing is. In simple words, whatever method of marketing that requires internet or digital mediums is called digital marketing. It majorly consists of the following:

Website
Social Media Presence
Search Engine Optimization or SEO
Email Marketing
Search Engine Marketing (Google Adwords, etc)
Pay-Per-Clicks or PPC Advertisements
Native Adverts – Social Media Platforms (Facebook, Instagram, Snapchat, LinkedIn, Twitter, etc)
Content Marketing
Online Ads
Inbound Marketing

Above are 10 major types of digital marketing campaigns.

Here are 5 tricks to best utilize digital marketing campaigns for your business:

1. Do Research and Set Goals and Objectives of the Digital Marketing Campaign

Having some research prior to setting up a digital marketing campaign could significantly improve the outcome. Research about the platforms, campaign types, costing, etc. Then set up the goals and objectives of your digital marketing campaign. Most often people don’t even define any goals and objectives of their marketing campaign. Even if some customers have goals and objectives of their digital marketing campaign either they are not clearly defined or very loosely defined, for example, the customer is aiming for “increment in website traffic” and “increased sales” these both terms are very generic and one thousand more visitors or hundred thousand more visitors both cannot be differentiated. So, you should understand:

Where I am currently getting the most customers from?
What areas have the potential to purchase my product or service?
What industry I am currently selling to, what other industries could be interested?
What is my current online conversions’ stats?
1. How many visitors I am getting on the website?
  - How many of those visitors are making a purchase?
2. How many leads I am getting from my social media?
  - What platform is currently providing more leads?

5. How many more website visitors should I have to meet my goals?

6. How many more social media users do I need to reach my goals?

So, a clear goal and objective should have to be defined, for example, an increase in traffic should be four to five thousand more visitors and twenty to thirty per cent more sales. Hence a clear plan can be laid out to achieve these objectives what platform we should utilize, or how much should we have to pay daily to meet reach this limit and other similar parameters. Hence, doing some research prior to setting up the campaign will help to define very clear, measurable and relevant goals and objectives and the timeline of the digital campaign can be defined.

2. Setup Targeted Audience to Boost the Outcome

The targeted audience is the backbone of any digital marketing campaign. People often get confused about that. As different digital marketing platforms have different methods and techniques to classify the audiences, it is important that we understand how to narrow down our audience for the best results. The audience could be based on demographics and geographic classifications. You should be able to understand what market or place or what types of businesses or people you want to target who have the highest probability to convert. For example:

Are you targeting B2B or B2C?
Is your audience concentrated in a certain area or location or multiple locations?
1. You only want to target the gold and jewellery shops? Who must be located in certain areas
2. You want to sell women leather bags
3. You want to sell software used in the banks only
4. Etc
Is your audience lies in a certain age group or gender?
Do you want to target only certain professions or professionals?
1. Procurement Managers
2. Marketing Managers
3. CEOs
4. Etc
Do you want to target particular industries?
1. Oil and Gas
2. Cargo and Shipping Companies
Who else can be interested in your products or services?

Questions like these will help you understand your audience and targeted markets very well. This is important to define your targeted audiences and targeted markets. This will help you later to choose only the most relevant platform for your digital marketing campaign.

3. Choose the Digital Marketing Platform Wisely and Cut the Cost

Once the goals and objectives are set the targeted audience and markets are defined, the next step will be to choose an appropriate platform which allows reaching your targeted audience. This will significantly improve the outcome and also reduce the cost of the campaign. There are a lot of digital marketing platforms available in the market. All platforms have evolved around different trends and have unique abilities. In order to choose a digital marketing platform here are a few points that you must check before starting your campaign:

How many users are using the platform in your targeted market’s location?
What is the conversion rate of the platform?
What is the costing mechanism?
What is the cost of the campaign?
How closely does the platform allow you to narrow down to your targeted audience?

The platform you are choosing for your digital marketing campaign must be popular in your targeted geographic locations. The conversion rate must be good. It means that the platform is capable of delivering quality leads and will ensure a good return on your investments. The payment mechanism is also important to control and minimize the cost of the digital marketing campaign. Another most important thing is if the platform allows you to target your desired audience or not. For example, if you want to target only a certain age group or a certain location/sector of the city, does the platform allows to do that or do you have to select the entire city to reach out to the sector or area you are targeting. This will also increase the cost per click or per conversion. This analysis will help you a lot in reducing the overall digital marketing campaign cost as well as the individual platform’s campaign budget.

See More: Website Development with leads management system

4. Measure the Results, Calculate the ROI

Measuring the results of a digital marketing campaign will help you understand your return over your investments. And it will also help you to further optimize your campaign. Different platforms have different payment methods, mechanisms and costing plans. The simplest way to measure your return over your investments is to:

Calculate the total number of leads from each platform
Calculate the total number of spending on each platform
Calculate the average rate of a single lead/conversion from each platform
Calculate the total number of conversion/sales from the entire digital marketing campaign
Calculate the total ROI of the campaign

Now you will get a clear picture of what platforms are doing well and at what cost. These calculations are a bit irregular, for example, in the first month you spent five thousand on Facebook and got two hundred leads, and let say eighty sales. In the same month, you have spent some amount on YouTube and got one hundred sales. In the third month with the same spending, YouTube might be performed a little sloppy and Facebook’s sales got increased. This scenario could happen much often, so do not drop a platform for just one month’s bad performance, at least evaluate them for six months. After that reduce the budget of low-performance platforms and put more budget on better performing platforms. This will increase your return over your investments in the digital marketing campaign.

Furthermore, you must have to scrutinize your content, graphics and adverts as well. If you are sending emails that are almost identical to all other promotional or marketing email people are using, then the chances are high they might not read it. If you are advertising and your adverts are not interesting, the design, the tagline, the content, photos or videos, everything should have to be appealing and eye-catchy, otherwise, people will not going to click on it. Your content, advertisements and graphics should be eye catchy, readable, and your message should have to be very clear and short to increase the CTR or click-through rate. These all factors along with the platforms and their performance should have to be scrutinized to understand and identify the areas of improvements.

See More: Importance of Digital Marketing in 2021

5. Website and Search Engine Optimization (SEO)

Website and search engine optimization or SEO is also very important. If you are doing email marketing, PPC, CPC, Google Adwords, Facebook/Instagram, LinkedIn Ads or any other platform you are using, eventually your targeted audience will end up on your website, and if your website is not capable of converting online leads, your campaign will be failed. The impact of website design on digital marketing is significant. Everything has to be best whether it is your web design, navigation, graphics, UX/UI, pictures, videos, text, user experience or user journey. Your website is an ultimate marketing tool rather than just serving as an online company brochure or profile. These days, smartphone compatibility (responsive web designs) and cross-platform compatibility are a must-have feature. Add other languages too to your website if they are related to your targeted audience and market. Multi-lingual websites also do well in the search engine ranks.

See More: Expected web designs trends for 2021

As your website is the backbone of your digital marketing campaign, your SEO can be frankly called the backbone of your organic website traffic. Organic means completely free, you don’t have to pay Google or any other search engine for that. This is why the SEO or search engine optimization is also very important for long term digital marketing goals. Make sure your website is designed and developed as per the SEO standards and also make SEO a part of your digital marketing campaign. This will help you gain long term benefits, which could help you to sustain your online growth for a longer period of time. So having a business-oriented website and a good amount of SEO could really make a difference.

See More: 5 Changes in your Website that can generate more Business

Conclusion

Digital marketing is extremely important for a business to get the benefits of the online domain. The past few years have proven that digital marketing is way too productive and cost-effective than traditional marketing methods. Digital marketing like all other IT-based solutions is also continuously evolving and innovative. Without a clear plan and strategy, one can easily waste time and money without getting any outcome. Before initiating any digital marketing campaign you should have clear goals and objectives of the campaign. Then for those goals carefully choose audience or targeted markets. The next step is to wisely choose the digital marketing mediums and platforms which can meet your needs. On top of that, your website is also very important. In the modern era, a business website is almost half of its reputation. Make sure your website serves the purpose and serves it very well. In order to gain long term benefits of the digital marketing campaign, make search engine optimization or SEO mandatory for all your digital marketing campaigns. It is always wise to consult a professional digital marketing service provider like us, RSI Concepts. You can reach us through the comment box below or simply write us through our Contact Us page.

Check this out: Read this before starting Digital Marketing Campaign in Dubai

November 23, 2020

10 Impacts of Website Design on Digital Marketing Strategies

In this blog, we will discuss 10 impacts of a website design or digital marketing strategies. Every business wants to have a website that drives huge traffic and also encourages visitors to convert. The conversion means making a visitor click on a call to action button, whether it is a purchase button or a contact button, depends upon your business model. This is how online prospects convert to lead and later to a customer. Usually, the web designers in Dubai, UAE and the businesses too are not paying that much attention to the web design to utilize it as a powerful marketing tool, rather business is focused on advertisements, social media and other stuff. But a web design can have a huge impact on a customer’s decision making.

A web design comprises of multiple elements such as fonts, colour scheme, placements of different design elements, Call-to-Action (CTA), videos, images, and much more. When you are making a digital marketing plan for your brand, your web design should be a very important part of it. Because your web design will determine how users will interact with your brand in the online domain, and what they will perceive of your brand image from that interaction. Here are the 10 impacts of website design on digital marketing strategies:

1. Colour Scheme

Obviously, when choosing a colour scheme for a web design the website designer will have to play within the available spectrum of the colours of the logo of the brand. But changing colour on some important elements, such as changing the colour of the CTA (call-to-action) button could do wonders. For example, some companies have changed their CTA button’s colour from green to red or blue to yellow and noticed a significant change in online sales, the change could be as minor as 1.5% and as large as 20% increase. But it could also backfire, so be careful. The best approach is to always be prepared for the change, and try different things one after another. A pilot or soft launch could be a great solution to minimize such risks in your digital marketing strategy.

2. Videos and Animations

These days as the high-speed broadband and 4G, LTE, 5G are available for the general population, having videos and intensive graphics is not a big deal anymore. Especially the videos or animated presentation of whatever you are selling could increase your sales from 5% to 30%. People love to watch videos and they get bored with large textual details. Having videos for B2B have proven to be more effective than B2C. Videos are more detailed, fun to watch, less boring and can deliver a huge load of information in just a few minutes. Using videos and animations strategically can boost your online sales.

3. Visible UVP

The visible UVP or unique value proposition is a key to success for online digital marketing campaigns. Whether it is an online advert, social media posts, or your corporate website. Your unique value proposition should be visible like a floodlight in the dark night.

Why the visitor should choose your brand?
What value will your solution or product add to their lives?
How what you are offering is different than others?
How cost-effective your solution/product or service is?
What financial and operational benefits they should expect from your solution/product or service?

These questions need to be answered by your web design, and by the answer, I mean short and very effective language, not long essays and tons of boring texts. Taglines, sales pitches, or small sentences could do great.

4. Trust Symbols

Trust symbols are very important in user experience. When users will see different badges, client’s logos, partner’s logos, and stuff like that, they will get a sense of trust and they can assure your visitors that your solution/products or service will help them to fulfil their needs. Not only that you can have security badges, privacy policy, and such other symbols. Industry symbols, such as if you are in a service industry, ISO certifications, or any such thing. The main objective is to provide a trustworthy appearance so that the visitors feel safe in contacting you and can build a positive reputation of your brand in their minds.

5. Client Testimonials and Ratings

Although the client testimonials and Ratings also came under Trust Symbol category we should consider them more important than other trust signs or symbols. The client testimonials for B2B business could be a great point to gain the trust of the visitor. In case if you are in B2C than the testimonials with product/service ratings could help you a lot in getting more leads from the website. The client testimonials could support your overall digital marketing strategy too by sharing them in other communication mediums and social media platform, you can get more attention.

6. Ease of Use and Navigation

How easy to find required information is on your website will determine how much sales you will make from the website. Always put useful information at the top, don’t push your visitors to scroll long pages, navigate through deep menus to find what they need. The placement of information and the navigation of the website should be very easy for a common visitor. The navigation should be very easy and less deep, one main menu and two sub-menu are more than enough. Web designers in Dubai, UAE are also using side-menus, mouse hover effects and much more to make the information more accessible.

7. Forms and Inputs

No one wants to fill in the large forms with their personal and official information, just make it short. Don’t push them to fill-in large forms, as there are many studies conducted on the visitor’s behaviour about the contact forms, and all suggested, maximum 3, 4 fields are enough. Any more fields in the form will make it less likely to file, especially if it is a contact form or sales enquiry form, let the visitors do the minimum. In sales enquiry forms, pre-fill maximum details and let them choose via tick markers or dropdowns, and that should be it.

8. Visible Contact Details

The contact details should be very visible, your contact numbers, emails, address, maps/directions, working hours, and all those details should be easily accessible through your website. Header and footer could be a great place to provide such information. If a visitor likes something the very next thing they do is to look up for a CTA or contact details to get in touch with your business, so all those information should be easy to access from anywhere in the website.

9. Virtual Chat or Live Chat

These days another most common sighting is Virtual Chat or Live Chat module on the website. People are getting used to of it, as most of the big service providers are providing live chat facility on their website. If maintaining a live chat is hard for your business then at least an intelligent virtual chatbot could serve the purpose. You can answer frequently asked questions (FAQs) of your visitors. You can also take their contact details or share your contact details of the relevant department with them.

10. White Spaces

Unnecessary white spaces or useless gaps on the web page makes it look ugly and substandard. Your webpage canvas is a valuable space for you, do not waste it. As the wide gaps and white spaces are not advised, the superimposed or overlapping web elements also make a website design looks bad and the visitors could feel cramped and uncomfortable. Avoid such things in your web design. Put all the elements in a way that they look connected, well-spaced and aligned. Do not scatter them on a white canvas.

Conclusion

The websites are an essential part of modern digital marketing strategy. A website designs could make or ruin a user experience, hence the sales. Make your purchase cycle simplest and easiest. Think from the visitors’ point of view. The best way is to do a survey and gather feedback from your existing customers as well as form your prospects. Take care of responsiveness and cross-platform compatibility. Your website should offer the same user experience on all devices whether it is a laptop/desktop, smartphone, tablet, windows, apple iOS, MAC, whatever device your user is using to access you, should offer the same user experience. Make your website more search engine friendly, to attract more organic traffic. But one thing we should keep in mind is that no matter how we are getting visitors on our website, ultimately the website itself will be the biggest influence in the decision making of a prospect.

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May 10, 2020May 10, 2020

Read this before starting Digital Marketing Campaign in Dubai

Digital Marketing Campaigns in Dubai, UAE is considered to be the best ROI medium of marketing. Not only in the country but throughout the gulf we have experienced exceptional results. The easy internet accessibility for the masses, the smartphones and the mobile apps revolution hit us like a storm. Things got changed rapidly and within the past 5 to 8 years the whole marketing landscape had changed irreversibly.

1. Digital Marketing over Conventional Marketing

There was a time when reaching out to thousands of people through conventional marketing campaign was very expensive or completely out of reach of small and medium-sized businesses, but not anymore, thanks to the digital marketing campaigns, now this can be done by spending just a few dollars/dirhams. Another huge advantage of the digital marketing campaigns over the conventional marketing campaigns is that they are more precise and can let you communicate with thousands of people based on their demographics, interests, professions, and many more. Digital marketing campaigns are precise and effective.

As the digital marketing campaigns are a modern form of marketing but still it is marketing though, so the content is king here also. The adverts with an eye-catchy visual content are always encouraged. The second most important aspect of a successful digital marketing campaign is the audience since the digital mediums provide a variety of filters and parameters to screen out your targeted audience. Which makes it very important to target only to the people you want to sell and also identify the people who could be a possible prospect. This will maintain a balance between your cost and your return.

2. Digital Marketing Campaigns ROI in UAE

Gulf in its entirety and the UAE specifically is a very modern and up-to-date society, the customer only trust brands who provide them with a sense of positive repute and trust. Along with that, the customer experience and journey to acquire a product or service is also important, this is where businesses can utilize the full potential of communication through digital mediums. There are a variety of digital mediums that can be used, but choosing a suitable digital medium is also critical. Because people tend to behave differently on different digital mediums and their expectations from different digital mediums are different, which led to a completely different audience pool on different digital mediums, so what you are selling and to whom you are selling or you want to sell will decide what digital medium will deliver the most for your digital marketing campaigns in UAE.

The best approach is to acquire a professional digital marketing agency in Dubai such as RSI Concepts. However, we will discuss a few most popular digital mediums that can be used to get the best results from your digital marketing campaigns in the UAE. There are two major types of digital marketing mediums:

Organic Digital Marketing Medium
Paid Digital Marketing Medium

Furthermore, we can elaborate them into sub-categories as follow:

2.1 Organic Digital Marketing Campaign

Organic Digital Marketing means all the digital marketing mediums that are completely free of cost, in order to use them you must have to have sufficient knowledge and technical skills or simply you can acquire a professional digital marketing agency to do the work for you. Here are the types of digital marketing mediums:

SEO or Search Engine Optimization
On-Page SEO
Off-Page SEO
Social Media Interactions by Pages and Profiles

2.1.1 SEO or Search Engine Optimization

SEO or Search Engine Optimization is the most popular organic digital marketing medium. As we all know Google has become an essential of our daily life, and every single person must have used it for some research, so having a high rank in Google searches could lead you to large free traffic which can later translate to leads and conversions.

The major part of the SEO is having a wonderful website which is completely Google friendly and responsive. The website should be easy to navigate and must work flawlessly on different screen sizes, mobile devices and browsers with seemingly same user experience.

2.1.2 On-Page SEO

On-Page SEO is mainly working with your website user experience and search engine friendliness. There are so many indicators and identifiers only designed for the search engines to let them categorized and rate your website from the user experience point of view and its usefulness. These indicators and identifiers can be added in the HTML of the web page, in rich snippets and schema, geographical tags, search engine readable codes, social media tags and many more.

2.1.3 Off-Page SEO

The on-page SEO is just the half of it, the other half is the off-page SEO. Off-page SEO is mainly based on backlinks and social media bookmarks. The backlinks can be organic if your content is meant for general public consumption, but if you are targeting a specific audience, you should have to build useful backlinks for your website. There are so many different methods and techniques to build backlinks. Same is applicable for the social bookmarks. All your social media profiles and pages should be linked to your website. You have to be active on your social media profiles and pages.

2.1.4 Social Media Interactions by Pages and Profiles

Social Media interaction by your business’s social media profiles and pages is also an important part of a good digital marketing strategy. People tend to post on your social media platforms, it could be good or bad also. People can appreciate the product or service they acquired from you or they can write a positive or negative review about their experience. That doesn’t matter what people write on your social media the important thing is how you respond to them. You should be very polite, humble, and responsible in case of negative feedback or comment, you should try to resolve the issue and try to move them to a private conversation or your official complaint channels, rather discussing things in the public domain. Try to respond to as many people as you can, this will build your brand image in the social media and in case of social media anything could go viral, which could boost your social media profiles and pages. So, be attentive and be a problem solver, try to avoid dead ends, and keep the conversation alive.

Be vigilant towards the negative marketers or the vampires who post their profile and pages in you popular content to get extra likes. Keep on removing, reporting and blocking such users. Your social media can be very beneficial in your organic marketing and will let you build a unique and very dedicated audience over the internet to support your organic marketing activities.

2.2 Paid Digital Marketing Campaign

The organic digital marketing or mainly the SEO is a long shot, it requires consistency and time to show results. But in case if you are looking for instant results you should choose the paid digital marketing. There are so many digital marketing mediums which can be used for the paid digital marketing campaigns. It mostly depends upon the digital marketing campaign’s goals and targeted audiences.

Here are some of the most popular paid digital marketing mediums:

Paid Searches	PPC/CPS	Google Adwords
Facebook Ads	Instagram Ads	Snapchat Ads
Twitter Ads	LinkedIn Ads	Youtube Ads

These digital marketing mediums offer a variety of different campaigns for different marketing goals. Here are some of the popular digital marketing campaign types:

2.2.1 Google Search Ads or Adwords or Paid Searches Campaign

Google Ads or Search Ads or Paid Searches are the most widely used medium in a digital marketing campaign all over the world and are tend to produce the highest conversion rate in the world. One can say Google Adwords or Google Search Ads are the best in the world. But quality isn’t cheap, Google Ads could cost you the most and for certain keywords, the cost is ridiculously high. So, it is always suggested to acquire a professional digital marketing company to do the Adwords Ads Campaigns for your business.

2.2.2 Lead Generation Campaign

Lead Generation Campaigns are very goal centric and precise form of digital marketing campaigns. The objective is pretty clear, generate more leads and convert them to sales. Above mentioned digital marketing mediums have their own mechanisms and methods to provide lead generation campaigns. Some digital marketing mediums such as Google allows the businesses to direct the targeted audience to a specific web page and let the user fill in a form or their contact information which can later be sued by the sales team.

Some mediums such as Facebook/Instagram allow creating simple and easy multimedia ads with a more flexible approach towards selecting the targeted audience along with a simple and small form with a call to action button. This approach is simple and yield more leads, but since it is a social media platform so you might get some irrelevant or even fake leads too. But the cost is very low comparing to Google so it is the best alternative in a tight budget scenario.

2.2.3 Brand Awareness Campaign

Brand Awareness Campaigns are often referred to as traffic building campaigns as well. But that is not the case, the traffic building campaigns are specifically designed to get more and more traffic whereas the brand awareness campaigns are meant to promote the brand. Though in most of the digital marketing campaigns the strategy is built to get more website traffic sometimes the adverts encourage people to visit a particular outlet, or branch, or the office rather than just visiting the website. The approach is a little bit different when it comes to the advertisements and the targeted audiences. The prime objective of the brand awareness digital marketing campaign is to let more and more people see your brand and influence them to have a positive opinion about the brand.

3. Conclusion

If you are a small or medium-sized business in Dubai, UAE the digital marketing could do wonders for you. If you are a large corporation or big enterprise, communicating with masses was never easier than ever before thanks to the digital marketing campaigns and latest technological advancements in the field of internet and social media, communicating with masses instantly is just as easy as writing a tweet. It is not only the cost that gives digital marketing campaign an edge over the conventional marketing campaign, but it is the comprehensive reporting and statistical data availability for your analysis of the marketing strategy. This is why no matter what kind of business are you, or on what scale are you operating, the digital marketing campaign will always be beneficial for your business.

Want to know more about the service? Need a quotation or need consultancy? Feel free to reach us through our Contact Us page.

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