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How an effective web design can improve user experience hence your ranks in Google

User Experience is no longer restricted to businesses which are using a website to promote a product or to sell. The advent of Panda 4.0, Google’s latest addition to its ranking algorithm, has increased the significance of UX or User Experience. Google has started using user data to acknowledge websites which provide a great user experience by placing them on the top of a search. While provision of relevant and insightful information is definitely a must, it has now become essential to provide these in a user friendly manner as well. Otherwise the purpose is defeated, is it not?

Web Design - User Experience and SEO Rankings — The Significance of UX or User Experience and Web Design

What is Google Panda 4.0?

Google Panda 4.0 is a modification incorporated by Google to its existing ranking algorithm. It has been done so in order to make sure websites with low quality are sifted and placed at the lower end of the Google ranking. Websites which provide in-depth and original information for a search get ranked higher. Google’s Panda 4.0 is a complex algorithm which considers ranking factors like the presence of relevant key words and originality of content and ideas to rank sites. If a website is deemed to provide solid, unduplicated information which makes a user feel secure about using the site, then the page gets ranked higher. Continue reading “User Experience is Now a Ranking Factor in Google”

You can spread your words to millions via social media platforms, here is how!

In today’s socially connected world, social media marketing have a significant role to play for any business or website. Social media platforms present one with the opportunity to connect with millions at one go. The best way to leverage social media platforms is to run campaigns to promote a product, create a brand, gather online visibility, or draw attention to a cause. Given the wide range of social media platforms available, which ones should you choose? Read on. Or let us take control of your social media marketing campaigns.

Spread Your Words to Millions via Social Media Marketing

Make your self clear of what you are willing to get from social media

Before you start your social media campaign, do some research, and define your goals. This is a crucial step which will help you in zeroing on your target audience and hence the choice of social media forums. Try to get as objective and detailed as possible. For example if you are looking to market a fashionable handbag which is a tad expensive, then obviously earning women who are fashion conscious are one segment of your target buyers. Your social media campaign can target this group.