Queue Management Archives - Page 2 of 5 - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

October 26, 2022

How Queue Management System Helps Maximizing the Efficiency?

Business in Dubai and all around the UAE are struggling with their customer flow management. The service industry is literally investing billions on customer satisfaction solutions all around the world. The customer satisfaction and customer happiness is crucial for the survival of service based businesses. Here in UAE, the competition is high, customers have a lot of choices to choose from. If a business failed to deliver a delighted experience the customers will explore other possibilities. The waiting experience will impact the customers’ perception about your business. If the queues are too long, waiting time is high and the queues are not managed effectively, the customers will have a very bad experience. The customer experience drives customer happiness and satisfaction. The customer satisfaction is considered to be a key to customer loyalty. Every business needs loyal customers, acquiring a new customer is 5 to 25 times more expensive then selling to an existing customers. That is why the customer loyalty is a key to long term sustainable growth and profitability.

In this blog we will discuss how a queue management system facilitates queuing process and improve customer journey by helping in maximizing the efficiency of the processes and performance of the employees.

Queue Management System Automates the Virtual Queues

One of the biggest advantage of a queue management system is that it automates the queues. Actually it creates virtual queue, which means the customers don’t have to be physically present in a line. They can wait anywhere in the waiting area while their turn will come like they are standing in the waiting line. The customers are served on the bases of their queue number, which is also managed virtually. When a customer or visitor arrived at the business, they are asked to sign-up to the queue. Usually this is done via an interactive self-service kiosk. The customer are provided with an intuitive user interface which support multiple languages and allow customers to choose the service they need. Then the queue management system automatically issue them a ticket as per their number, and sign them up for the relevant queue virtually. They don’t have to stand in a waiting line, they can wait in the waiting areas or designated spaces. When their turn comes, the queue management system make announcement on the large display screens in the premises, and also on the audio announcement system.

The customers are only required to opt for the service they need, rest of the entire queuing process is managed by the queue management system automatically. This can significantly improve the efficiency of the branch. Without the queue management system the customers and visitors have to wait in long queues, which cause a lot of problems and management issues. The business will have to assign more staff for queue management, even the service agent will have to work harder to manage the manual queues and to solve the problems. The customers and visitors keep complaining about several issues such as line jumpers, slow moving queues, poor management by staff, or biased or favoritism of staff, etc. Another common problem is that people don’t know which queue they should stand, and most of the time due to lack of knowledge they end up in wrong queues, sometimes people tend to jump into the line which they think is moving fast and cause problems. All these issues can significantly deteriorate the performance and efficiency of the entire branch.

Queue Management System Reduce Staff’s Workload

When the staff is distracted in managing queues, or listening to customers complaints they can’t focus on their primary tasks hence their performance and efficiency declined. Especially during the peak hours, the staff gets engaged in unnecessary work, which further deteriorate their performance and efficiency. There are a lot of factors that also impact the efficiency, such as the customers’ waiting experience, the resources management strategy, the staff behavior, and even the conditions in the waiting areas will directly or indirectly impact the efficiency. When staff is working heavy workload their behavior, their performance and service quality got impacted negatively. A queue management system automates almost all steps of customer journey, it lift all unnecessary work from the employees, which means the employee have only the most important tasks to do and very less things to worry about. This let them focus more on their primary tasks. On top of that when customer reach to the counter while they had a good waiting experience they are more cooperative and understanding which also help service agents to improve customer experience and ensures maximum performance and efficiency.

Queue Management System Automates the Entire Customer Journey

The automation is a great way to improve efficiency and productivity. A queue management system is a very capable tool, it has ability to completely automate the entire customer journey while improving customer experience and reducing employee workload which helps maximizing the efficiency. Usually businesses offer multiple services and have multiple service counters. Some counters and agents are exclusive for certain services, and there are some priority customers too. Some businesses also have stepped services which require a customer to go to several counters to complete a single service delivery.All these variables make queue management a bit more complex and difficult for the human staff. However, a queue management system comes with a powerful software engine which allow businesses to customize a lot of configurations and help them effectively implement their strategies. A queue management system can effectively automates the entire customer journey, which means from checking it to reaching to the service counter, all steps are automatically managed. This improves the customers flow and maximize the operational efficiency of the branch.

Queue Management System Improves Customer Satisfaction and Reduces Customer Churn

The customer churn is one of the biggest problem for any service based business. The customer churn means a customer arrived at the business, but left without making a transaction/purchase. This is majorly due to long queues and longer waiting time. The customer satisfaction is also declined when your customers will have to wait longer and they have bad waiting experience. In order to solve all those problems, the queue management system automates the customer journey, which significantly reduce the customer wait time. It keep customer engaged with in-built tools such as audio-announcements, live queuing information and facilitating communication among customers and the business by mobile apps, customer portals and online channels. The reduction is waiting time have direct impact on customer churn, less wait time, very less customer churn rate. Enhanced waiting experience not only help reducing churn rate, but it also help obtaining customer satisfaction. Happy and satisfied customers are a great asset to any business. They tend to be a good brand advocate and usually much more tolerance to the bad experiences. They do repeated business and can significantly boost the profitability. Efficiency is not just a quantitative aspect of queuing but it is also a measure of qualitative aspects.

Queue Management System Provides Real-time Performance Monitoring and Management

The queue management system consists of a core application which is a server side software. This enable the queue management system to update all the data on the server in real-time. The queue management system comes with several interfaces and dashboards, such as customer interface (kiosk, mobile apps, online portals, WhatsApp, etc.) and different dashboards for different users from the business, such as agent dashboard, administrative dashboard, etc. These dashboards allow the business to build a complete administrative hierarchy as per their internal processes. That is not all the administrative dashboards also provide real-time queuing updates and performance data. The branch managers can monitor the complete queuing process in real-time. This enables them to quickly respond to unexpected situations, help them identify the bottlenecks, and let them take action in time to quickly solve problems and it also provide them full information about the workload of each employee which let them evenly distribute work in case of unexpected increased flux of customers. If more branches are connected to the queue management system then the head office can have same control and monitoring capabilities over all connected branches. Which help boosting the performance and efficiency.

Queue Management System Provide Valuable Business Intelligence Data

The business intelligence data is a very vague term, it include a wide spectrum of statistical and analytical data long with VoC (voice of customer) or customer feedback data. That data help businesses understand various aspect of their queuing and several other internal processes and help them identify the areas of improvement. The business intelligence data can also be used to evaluate and measure the effectiveness of the strategies and polices. A queue management system have capability to capture data at each and every touch point during the customer journey. For example, the queue management system is capable of monitoring and recording the time a customer spent at each stage or step of customer journey, regardless of the complexity of the customer journey. It records analytical data of customer flow and help businesses understand various trends such as peak hours, peak days, daily footfall, customer churn, etc. The queue management system can also effectively monitor and measure several employee performance KPIs (key performance indicators). Which help managers understand the strengths and weaknesses of the employee, the same data can also help HR and it can also be used to setup training programs.

The VoC or customer feedback is also a very valuable data. A queue management system have in-built tools to collect customer feedback data. There are several benefits of linking the customer feedback and the queue management system. The biggest advantage is that it help facilitating the feedback processes, it minimize the customer efforts in providing customer feedback and can identify them using internal integration with customer database and service delivery tools. Which not only make the customer feedback quicker for the customer but also provide valuable customer details along with their feedback. The customer feedback data help businesses understand the liking, disliking, preferences, desires, and needs of the customers and it also help understanding various market trends. On the bases of customer feedback data and other business intelligence data businesses can easily draw new customer centric policies and build strategies to maximize the efficiency and performance. The business intelligence data also help businesses in evaluating their policies and strategies and provide complete historical data which help them in comparing efficiency and several other analysis. Ultimately this help businesses gradually maximize the efficiency and performance of the branch.

Conclusion

The service industry’s biggest problem is the effective queue management and satisfactory customer experience. The customer satisfaction is always a top priority, which is impossible without effective queue management. A queue management system can help businesses dealing with these problems. It improve the queuing processes and also help improving the productivity and efficiency of the staff and relevant business processes. Queue management system can completely automate the customer journey which streamline customer flow. It significantly reduce the customer wait time and allow them to wait comfortably without physically standing in the waiting lines. It also eliminates all traditional queuing problems and reduce the employee workload. When employee work under balanced workload their performance improved and the quality of service is also improved. This also help maximizing the efficiency and customer satisfaction. The customer satisfaction is crucial for business growth and profitability. It is 5 to 25 times less expensive to sell to an existing customer than acquiring a new customer.

The queue management system help effectively implement strategies and polices. It also collect valuable business intelligence data which help businesses understand the customers’ needs, desires, and trends. Businesses can also evaluate their internal processes and strategies which help them built more effective queuing strategies. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject, or if you want us to help you deploying a cost-effective tailor-made queue management system to maximize the efficiency. Please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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August 2, 2022

What can a Queue Management System do for you?

Every business’s primary goal is to expand and grow. However, the business growth is completely dependent on its customers. The customers are the soul of any business, which is why the customer happiness and customer satisfaction is extremely crucial for a business. The customer satisfaction drives customer loyalty which is essential for customer retention. If a business have good customer retention, they don’t have to invest a lot in acquiring new customers. Gradually the loyal customers and an active marketing strategy can build a very strong brand identity in the market. The customer retention also have a huge impact on profitability of a business. In general it is almost 5 to 25 times more expensive to acquire a new customer comparing to selling to an existing customer. Furthermore if a business or organization keep losing customers they will have to invest more in their marketing & communication which could increase the cost of acquiring a new customer by many times. The customer satisfaction plays a crucial part in long term success and growth of a business. When it comes to customer satisfaction a few industry sectors stand out more than others for the need of a queue management system.

Here in Dubai and all around the UAE the queue management systems are a common site at several businesses, especially at banks, government offices, telecom service centers, etc. are the places we all visit once in a while. However, the queue management systems are also very popular in healthcare sector, public sector, retail, airports, educational institutions and many more. Think of yourself visiting a business to get a service, the waiting area is full, there are several counters and several queues, you have no idea in which queue you should be, you feel the adjacent queues are moving faster than yours, you are not sure how much time it will going to take and you have to be somewhere, obviously you will get confused, frustrated and at some extent angry too. This is what you are risking of putting your customers through being a manager, decision make or owner of the business. Let us admit, we all don’t like waiting, especially under those circumstance. People tend to avoid going to businesses where they had bad experience in past or where they know they will get a bad experience. That is what exactly a queue management system is designed for. It is designed to avoid all those things.

Here is what a queue management system can do for your business and your customers:

Reduce customer wait time
Improve customer wait experience
Improve customer flow and customer journey
Raise service quality and improve business processes
Achieve customer satisfaction and gain customer loyalty
Improve staff performance and achieve staff satisfaction
Gather valuable business intelligence data
Reduce cost and increase profitability

Here in Dubai, UAE good queue management system brand such as RSI Concepts also offer customization services. A customized queue management system can further boosts its efficiency and offers more benefits comparing to off-the-shelf queuing solutions.

Queue Management System: Reduces Customer Wait Time

One of the biggest reason of customer dissatisfaction is the wait time. Studies have revealed that an average customer start getting stressed after just 8 to 12 minutes of wait time, the longer the wait time will be the more stressed customer will get. More than 70 of the customers leave without making a purchase due to long wait time at the counters. Obviously different industries have different market dynamics but one thing is sure the long wait time results in customer frustration and increase churn rate too. The queue management system effectively and autonomously manages the queuing process and the customer flow in the service area. It facilitates customers by offering them multiple sign-up channels, reduce the average service delivery time, and it improves employee efficiency. Collectively all these factors and several others directly or indirectly help reducing the customer wait time.

Since the queuing and the customer flow is managed by the smart queue management system software so the employee can focus on their primary tasks without any distraction, which improve service delivery time and quality also. Furthermore there is no dispute, confusion or complaint from the customers who are waiting in queues, as everything is managed by system. The queue management system can also collect and store statistical data and has ability to route customers smartly which also reduce customer wait time and improve customer journey. It can also segregate various different types of customers such as VIP, Premium, Customer with Needs, etc. which also help improving the queuing process and reduce the customer wait time.

Improve Customer Wait Experience

Another very useful feature of a queue management system is that it can help businesses improving the customer waiting experience. If customer waiting experience can be improved they feel less impact of the waiting. The queue management system have integrated digital signage screens which are usually used for displaying the real-time queuing information. The queue management system allow businesses to play multimedia content or any other engaging material which can distract customers from the waiting and help reducing the waiting impact. Furthermore the queue management system is based on a very intelligent software engine which is powered by smart algorithms and AI (Artificial Intelligence). The queue management software can also predict the estimated time for each customer, which can be printed on their ticket and it can also be displayed on the signage screen. The impact of waiting is significantly reduced when the customer know how long they will have to wait.

Furthermore the queue management system also have audio announcement system. The audio announcements keep the users engaged and distract them from the wait time, each time when a new announcement is made, most of the customers tend to look up at the signage to see which tickets are currently being served and how far they are. These all features keep them busy and engaged and reduce the effects of the waiting and boredom. Since the entire queuing process is managed by the queue management system, and the customer also know that everything is controlled by the computer, so they usually don’t complain much. In case of manual queue management most of the time customers get confused, they also complain about line jumpers, or sometimes customers might think the staff is favoring someone over them, and so on. However, with a queue management system these all problems are gone, and on top of that the customer flow is managed by intelligent algorithms which reduce latency factors and improve overall customer waiting experience.

Improve Customer Flow and Customer Journey

The customer journey and customer flow have a huge impact on the customer journey. A queue management system have in-built modules to implement customer flow policy and allow the management to automate the customer flow throughout the entire customer journey. Usually a business offers multiple services and also have multiple counters. Mostly a single service is delivered through a single counter, however, in some cases businesses might have stepped services which require a customer to reach to several counters or more than one counter to get a full service. In some cases businesses have exclusive counters for exclusive services or customers, which also has to manage separately. There could be so many different variations and factors that can impact the customer flow and customer journey as well. A queue management system can automatically manage all these scenarios.

It means the businesses just need to configure their policy once and the queue management system is capable of taking decision in real-time based of the pre-defined settings and on the real-time system usage and statistical data. Businesses can also create agent profiles with their abilities to deliver different services and the queue management system can utilize this information to route the customers to the least busy counters while reducing the work of the busy counters which results in overall improved efficiency and performance which help improving customer flow and customer journey.

Raise Service Quality and Improve Business Processes

The businesses can utilize several advanced features to expedite the service delivery processes and service quality. Such as a queue management system have an integrated interactive kiosk for ticket dispensing, which can be used to take customer information, which help the system to prepare the agent dashboard beforehand by fetching the required information instantly from connected systems and databases. The queue management system can prepare the service agent dashboard automatically and instantly, as soon as the agent calls for the next customer the queue management system automatically fetch the data and information for the next service delivery hence saving precious time and reducing the overall service delivery time.

A queue management system can be integrated with several input devices to improve customer experience. For example, rather asking customer to input their details via sign-up form, the interactive kiosk can offer them Emirates ID scanner which can pull customer’s information automatically from the customer database and authenticate it with their ID. There are so many features that a business can add to a queue management system which can improve the customer journey and customer flow. The queue management system can automate several service delivery steps and it significantly reduces agent’s work which means the agents have more time to focus on the customer and the important things. This way a queue management system can raise service quality and improve several internal business processes.

Achieve Customer Satisfaction and Gain Customer Loyalty

Customer satisfaction and customer loyalty is a key to long term success and sustainable growth. Businesses put a huge amount of resource and revenue just to increase their loyal customer base. The loyal customers are a valuable assets who not only help businesses expand but also help them to establish a good brand image. Loyal customers tend to be a good brand advocate, they suggest their favorite brand to others and doesn’t leave the businesses for small problems and they also have more tolerance towards the negative or bad experiences. It is far more expensive to acquire a new customer than selling to an existing one. Furthermore the customer retention have huge impact on business’s profitability. For example if a business keep losing 100 customers a month while its marketing and sales team tends to acquire 200 new leads per month, their overall profitability will be reduced.

In addition to that the customers who will leave might also share their negative opinions about the business which harms its reputation and brand image. A business with less customer turnover and customer churn rate can yield more profits from the same efforts they are doing. Customer retention help promoting good brand image which attracts more customers hence it help optimizing the marketing cost as well. A queue management system significantly enhances customer experience and ensures much higher customer satisfaction. Customer satisfaction drives customer loyalty and have a very positive effect on profitability.

Improve Staff Performance and Achieve Staff Satisfaction

Since a queue management system provides a complete framework to manage the customer flow and customer journey in a fully or semi-autonomous way. It can take a huge amount of staff work and help balancing their work load. Employees who work under balanced workload tend to perform better and produce more quality work. Usually with manual queues, the staff is mostly engaged in managing queues and listening to the customers’ complaints and resolving their problems. This distract them from their primary tasks which not only have negative effect on their performance but also on the service quality. While a queue management system not only take all that burden but it also facilitates staff by managing several service delivery tasks. Furthermore the queue management system is a very capable tools of monitoring and measuring several staff KPIs. Which can be very helpful for the HR to improve the staff performance and efficiency.

A queue management system measures various KPIs and stats. For example, how many customers are being served by an individual agent or a team or a branch, etc. The queue management system can also monitor the staff activity, such as how much time they took for each service delivery, how much time they took to prepare for the next service and customer call and several other performance matrices. All this data is automatically analyzed by the in-built AI powered smart software engine and made available for the management and for the staff also. The management can easily identify the strengths and weaknesses of the staff and take steps to improve their performance. This also help HR to develop more effective employee development and training programs.

For example, if an employee is good at delivering 3 out of 5 services and for the 2 he/she take more time than the other agents, the business can help staff to improve their skills for these 2 services. There are so many features that can help employees, HR and management to evaluate employee performance and highlight their weak points which can be rectified to further improve their overall performance.

Gather Valuable Business Intelligence Data

A modern business heavily relies on the digital solutions and its IT infrastructure. In today’s world the success and growth is heavily relied upon the efficiency to effectively collect business intelligence data and leverage it to improve each and every business function and internal processes. A queue management system is a powerhouse of business intelligence data. It can collect data from each customer touchpoint. Which help businesses analyze the entire customer journey and let them track down the chock points in customer flow. The business intelligence data also help businesses to evaluate their strategies, policies, and internal business processes which can impact customer experience and customer satisfaction. The queue management system can accurately measure the time interval between every customer journey step and allow businesses to make improvements to improve customer experience.

A queue management system can accurately measure the time of the customer interaction for example how much time it take a customer from signing up till getting the service. How much time it took to deliver the service, and how much time an agent takes between completing a service, performing post-service tasks and calling for the next customer. The system can monitor staff activities as well along with their performance and several other details. It can also collect customer feedback which can be helpful for product development and it provides deeper understanding of the customer experience and their preference. The queue management system have in-built data analytical tools which can automatically generate pre-configured reports and send them to the relevant stakeholder. The managers can also perform several analysis, comparisons and set alerts if any threshold is crossed. All these features help businesses to take timely decisions and monitor everything in real-time which make them more prepared to handle unexpected scenarios without harming customer experience and customer satisfaction.

Reduce Cost and Increase Profitability

A queue management system can manage queues, sign-up processes, customer flow, customer routing and the entire customer journey. Which eliminate the need of a lot of additional staff. Acquiring a queue management system is much less expensive comparing to retaining more staff. The operational and maintenance cost of the queue management system is very low. The modern queue management systems are built on widely available technology platforms which not only reduce the initial cost but also reduce the maintenance and upgrade costs. The value a queue management system adds to the customer journey and customer experience is unmatchable to anything else. It provides better and deeper in-sight to the customer journey, customer experience, employee performance and enables businesses to learn about their customer’s preferences, market trends and help them developing customer friendly strategies and policies.

Customer satisfaction drives customer loyalty and help optimizing the cost of the marketing and acquiring new customers. A loyal clientele is a key to long term success. Selling to existing customers is far more profitable than acquiring new customers. The ability to integrate with other marketing channels and customization allow businesses to optimize the cost of their IT infrastructure. Businesses can offer much more features at a much less cost which make queue management system one of the most cost-efficient solution for the businesses. A typical lifecycle of a queue management system is 5 to 8 years, that means the business might not going to need a new solution for a long time which itself significantly increase the ROI (return over investments) of a queue management system. Furthermore the automation, employee performance improvements, and valuable business intelligence data indirectly help reducing the cost at several fronts. These all features and benefits of a queue management system help businesses generate more revenue, achieve higher productivity and performance and gain more profit.

Conclusion

A queue management system is a very useful tool to transform customer experience, customer journey and to improve several internal business processes. It help businesses closely monitor the customer behavior, the problem they face and also help them collect valuable business intelligence data. A queue management system help businesses achieve higher performance, leverage automation and increase their productivity and profitability. It help businesses gaining higher customer loyalty and let them improve their strategies and polices to make improvements. It help businesses increase staff performance while achieving higher staff satisfaction which directly impact on the service quality and service delivery processes. A business can link queue management system with several other internal and even external systems to boost the usability of the system and to bring innovative features to improve customer experience and customer journey.

RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with you queuing needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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July 16, 2022

The Concept of Queue Management and Crowd Control

Managing queues and crowd control is not only herding customers and visitors from the entrances and placing them in waiting lines, it is far complicated than that. The crowd and queue management is crucial to ensure a smooth customer flow which have huge impact on customer experience and customer journey. For businesses customer journey and satisfied customer experience is a key to success. However, there is no prefix or how-to-guide for effectively managing the queues and crowds. That is why we are writing this blog to provide our audience a better understanding of the matter. Various businesses need queue management and crowd control especially services based sectors and the event organizer companies require a proactive approach for queue management and crowd control. For every business the queue management and crowd management is slightly different however the basic principles are the same.

No matter what business sector you belongs to, the most important thing for any business to understand is that the slower customer flow and long waiting time just not only harm your service quality but it results in a huge loss in sales and revenue as well. In long term it have even more serious impact which is at the brand reputation and credibility. Once people start getting bad experience from a brand, they tend to talk about it, whether it is with coworkers or family or even social media platform, people tend to express their feelings and bad experiences which could be very dangerous for the brand reputation. A negative brand identity not only make new customer acquisition harder and expensive but it also repel your existing customers and reduce customer retention. That is why it is extremely important for businesses to manage their queues effectively and have a proper crowd management and prevention strategy in place to avoid such scenarios.

What is Queue Management and Crowd Control?

The queue management is managing the customer flow to ensure a smooth customer journey. The queue management helps improving the customer waiting experience by effectively optimizing the customer flow throughout the customer journey. The old manually managed waiting line methods are obsolete and replaced with more sophisticated digital queue management systems. A queue management system consists of different software and hardware components that help businesses effectively managing the customer flow and enable them to improve the customer experience and customer journey. The term crowd control is self-explanatory, it means management of the crowd at any waiting area or venue where the business needs to serve its customers in any way. If the queues are not managed properly the crowd formation is inevitable. When the queue management and customer flow is well-managed the chances of crowd formation are slim to none, however, in some cases due to some unexpected events or disruptions a businesses could still face situations where crowd is formed. In such scenarios a business must have a crowd control policy as well. Which can also be implemented by the digital queue management system now a days.

What is Queuing Theory?

The queuing theory is basically a mathematical presentation of how the queues and waiting lines are formed and how they naturally function and why and how they malfunction. As the queuing theory is a mathematical understanding of the queues, it measures and analyze all elements of the queue management and customer flow. Basically the theory was first developed for the purpose of learning about the computer systems and the data communication between those systems. However, later the theory was also applied to the actual customer queues instead of data packet. The queuing theory has a lot many other real-life applications. For the queue management systems and crowd control the queuing theory majorly measures and analyze the customer flow, waiting lines or queues, the method or mode of arrivals, the types and number of services, the service processes, number of counters/servers, and the number of customers. The primary objective of queuing theory is to understand and determine the causes of congestions, delays and the crowd formation at the waiting areas. Businesses implement queuing theory to achieve a balance between the queue management efficiency and cost.

What is Queue Management System?

A queue management system is a tool consists ofseveral software and hardware components which are used to improve customer flow, customer waiting experience and customer journey by optimizing efficiency and introducing automation to various internal business processes. The queue management system improve customer experience by managing customer journey and improving the operational performance. This is achieved with the help of various tools which automate various touch points and reduce human efforts to maximize the efficiency of the system and the staff which results in quicker and better service delivery. A queue management system is a very effective tool for crowd prevention and management as well. Basically the prime objective is to keep your customers happy, and a queue management system is a perfect solution to improve customer experience at all steps of customer journey. Another great ability of a digital queue management system is that it can collect valuable business intelligence data which help businesses in making informed decisions and do improvements in their current strategy and policy to further improve customer happiness and customer retention.

What are Different Types of a Queue Management System?

That is the most obvious question a business faces when they decide to acquire a queue management system. Here in Dubai and all around the UAE there are so many different service providers and vendors who are advertising a lot many different queue management systems and solutions. Which could get confusing for a lot of the businesses. You might find a variety of different types of queue management systems in the market such as:

Queue Management System for Banks
Bank Branch Transformation Tools
Queue Management System for Hospitals, Pharmacies and Healthcare
Queue Management System for Restaurants
Queue Management System for Government Offices
Queue Management System for Students/Collage/University
HR Queue Management System
Virtual Queue Management System
Retail Queue Management System

And a bunch of more. That is why it become a very challenging tasks to decide which queue management system will be suitable for you. Regardless of industry or application, all queue management systems work on same basic principles. That is why you shouldn’t have to worry about different types. If you need a queue management system for your business the best solution is to acquire a customized solution from a well-reputed queue management system provider in Dubai, UAE such as RSI Concepts. The tailor-made queuing solution tends to perform many time better than ready-made/off-the-shelf solutions.

A queue management system majorly consists of two distinct types of components one is software and the second is hardware. The queue management system software have further more components or modules and similarly the hardware also have more modules. All different types of the queue management systems can be classified on the bases of components they are using or their application for a specific industry. However, the best is to utilize as many components as you can to facilitate each and every step of the customer journey. Here are some examples of different modules of queue management systems:

Queue Management System Software

Basic QMS Software Modules

Server Software Application
Back-office or Administrative Control Panel
Agent Dashboard
Customer UI (For signup or ticket dispensing kiosk)
Reporting Module

Advanced QMS Software Modules

Virtual Queuing
Online Appointment Booking Module
Queue Management System Smartphone Application
Integrated Notification and Alerts Module
Separate Head Office and Branch Manager Dashboards
WhatsApp Enabled Queuing
QR Code based Queuing
Customer Feedback and Survey Collection Module
Performance Monitoring and KPIs
Business Intelligence Collection Module
Comprehensive Reporting and In-built Analytical Tools
Report and Alerts Automation Module
Mobile Sign-up Function
Third-party System Integration

Queue Management System Hardware

Basic QMS Hardware Modules

Interactive Self-Service Ticket Dispensing Kiosk
Digital Signage Displays
Counter Displays
Smart Media Players & Drivers
Audio Announcement System
Customer Calling Unit (These days agent dashboard is used more often for this function)

Advanced QMS Hardware Modules

Emirates ID (EID) Reader
Passport Scanner
Boarding Pass Scanner
Barcode/QR Code Scanner
RFID Reader
Biometrics Scanner
Document Scanner
Payment Gateway and POS Integration
Cash Deposit and Coin Acceptors
Customer Feedback Touch Screens/Tablets Integration
IP Camera and Intercom Integration

These all are most widely used components and modules. Obviously everyone doesn’t require all of them but businesses should offer as many features as necessary to make process simpler and convenient for the customers. These components also help optimizing various customer journey steps and reduce the overall service delivery time. Which not only help improving customer experience but also reduce the workload of the staff and service agents and results in a significant improvement in employee performance.

How Queue Management System Helps in Crowd Control and Crowd Prevention?

A queue management system enables businesses to automate queuing process and various other business processes. This expedite the customer flow and reduce customer wait time. The sign-up for the queue is completely automatic either by the interactive self-service ticket dispensing kiosk or by several other regular and remote channels. Furthermore there is no problem that staff usually faced with manual queuing, which reduce the workload of the staff as well. The queue management system is capable of automatic customer flow management as well. Usually at any service center or business there are several counters, some could be exclusive for some services, some could be for VIP or Premium customers, and some could be for other priority needs and so on. A queue management system can automatically understand all these different customer routes on the bases of customer needs and customer priorities. Hence the customer flow is fully automatic.

This not only eliminates confusion but it also frees the staff to focus more on their primary tasks.Which in result improves staff performance and further speed up the service delivery process. The queue management system helps reducing the average wait time and average service delivery time which means a single service agent can serve more customers in a shift. Hence the chances of crowd formation can be further reduced. With a good quality queue management system the chances of crowd formation are very less even then if any situation arises where a crowd is formed the queue management system can be very helpful in controlling the crowd and expediting the service delivery by automatically managing customer flow and customer routing. The queue management system also have ability to monitor the queuing process in real-time and it can also record analytical and monitoring data in its server which enables it to take decisions in real-time and increase its crowd management and control efficiency.

The smart algorithms of the queue management system can do heavy lifting in the crowd management. However, businesses can also install extra measures to get more control over customer flow during the crowded situation. For example, the stanchions, floor stickers, wall-mount and floor-standing signs, belt barriers, chain posts, rope barriers, etc. The queue management system can be used to automatically route customers through these paths and direct them to the right service counter without any delay. This helps management to reduce crowd quickly and provide them more control and visibility during such events.

Key Benefits of a Queue Management System

A queue management system is a great tool to improve customer experience and customer journey. These days in Dubai and all around the UAE the queue management system have become an essential for the service based industries. A queue management system not only help improving customer satisfaction but it is also very capable of monitoring each and every touch point throughout the customer journey along with ability to gather employee performance data and various KPIs. A good queuing system such as RSI Queue Management System offers in-built data collection and analysis tools. Which can provide you a great competitive edge. Businesses can also monitor the branch performance remotely from the head-office in real-time. A customized queue management system can be customized to meet the needs of the business and it can help them improving the entire customer journey and also the employee performance which assures higher productivity, performance and profitability.

Here are some key benefits of using a good quality queue management system:

Reduce Customer Wait Time
Improve Customer Waiting Experience
Automate Various Customer Journey Processes
Integrate Queue Management System with Third-Party Systems
The Real-time Data Synchronization and Integration Improve Management and Control
Collect valuable Business Intelligence Data
Monitor and Measure Employee Performance with High Accuracy
Automatically Feed Statistical and Analytical Data to Relevant Departments/Personals
Comprehensive Reporting Module
Simpler Third-party System Integration
Easy to Commission, Low Operational and Maintenance Cost
Long Lifecycle with Ability to Scale and Evolve over the Time
Widely Available Hardware and Software Modules

These are some of the key benefits of a queue management system. A business can leverage queue management system to improve its various internal processes. The business intelligence data and ability to collect customer feedback further provide a highly accurate and valuable insight to the customers’ mindset and help businesses understand them more effectively. Which help businesses to keep improving their internal processes to enhance customer experience which help businesses in gaining customer trust and loyalty.

Conclusion

For any business in Dubai or anywhere else in UAE the queue management system has become an essential. The UAE is a very rapidly growing economy, the markets are very vibrant, the competition is high and the customers are savvy. In such scenarios the customer satisfaction has become fairly difficult. However, businesses should realize that these days’ the customers not only evaluate a brand on the bases of their products/services but they weight experience almost equal to the quality of the products and services. That is why the queue management is used to improve customers’ experience and customer journey. The biggest challenge for any business is to reduce the customer wait time and quickly deliver the service. That is why it is crucial for businesses to have adequate understanding of the concept of queue management and crowd control. The purpose of this blog was to provide our audience and customers a brief overview of the subject. If you want to learn more or if you want us to help you with your queuing needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Queue Management System for Banks in 2022

July 13, 2022

Queue Management System for Banks in 2022

Managing guests and customers at a bank branch is always challenging. Apart from other service sectors the banks have certain challenges that other businesses might not have. Here in Dubai and all around the UAE there are several banks which offer great value products for businesses and individuals. However, when it comes to services, every bank is different. That is why the customer values experience the most. The customers love to be treated like a VIP. Although offering VIP protocol to each customers is neither practical nor necessary. But a good branch experience could be a turning point for the customers. The way they got treated and the experience they had at a bank branch can influence their decision very heavily. If a customer had a bad experience then they will immediately switch to a competitor. These days it is lot easier, in fact almost every other bank is offering registration via online or from the mobile apps and then their representative will meet you at your office or home to do the formalities. That is why customer retention has become a huge challenge for customer experience management team. And dealing with long waiting lines, unhappy customers and crowded waiting areas could be a nightmare for the branch management.

A queue management system is a key to digital branch transformation. The customer’s experience in the branch will impact on their relationship with the bank. The customer retention for financial institutions is a very sophisticated work. Here in Dubai and all around the UAE the market trends are slightly different from the rest of the world. The UAE as a country is a leading economy in the Middle East with a very attractive market, favorable government policies and great infrastructure for the businesses. This resulted in a huge growth in the banking sector as well. The customers here are from all around the world. The overall community is very well educated and the market is extremely competitive which leads to even higher expectations from the banks. A queue management system provides excellent customer experience and more control and visibility of the customer flow process and customer journey.A queuing system can provide a greater competitive advantage and let your bank stand out of the crowed. A bank needs a flawless customer journey, smooth customer flow, great customer experience and very comprehensive intelligence data in order to monitor and keep improving everything. Here is how a queue management system can solve all those problems:

Queue Management System Reduce Wait Time at Banks

Let us admit, no one likes to wait in the long queues or congested waiting areas. People just don’t like waiting. As much as their waiting time increases their stress level also increases. Which leads to further inconvenience for both the customer and the staff as well. Think a customer had to wait for almost 45 minutes to reach to a service counter, where a service agent had already dealt with 2 out of 5 angry customers who were also annoyed by the long waiting time, what will happen next? It is no brainer that the chances of a satisfactory experience for this customer with this server are slim to none. No matter how hard you trained your staff or how experienced they are, one can only suppress a limited emotional pressure and stress, eventually it will start reflecting on their behavior. The waiting time for banks or any other business is way too damaging than usually businesses anticipate. That is why the waiting time is considered to be the most important aspect of any customer journey. A queue management system is a great tool to reduce waiting time from somewhere 30% to even 80% in some cases.

A queue management system digitalize many steps of customer journey. It streamline customer flow with in-built features that enable banks to automate various processes and utilize resources more efficiently. This alone can reduce the burden of your staff by up to 60%. Imagine you have manual queues where people are waiting in lines, the least your staff would want to deal would be the line jumpers and disputes among the customers. In order to improve customer flow the bank will have to deploy more resources, which is also expensive. Even then if more staff members are deployed in the waiting areas, the service agents will still have to deal with a lot of irrelevant stuff. For example, there are several counters, some are dedicated for certain services, in manual queuing the chances are a few customers will always end up in wrong queues. Which will result in delay, and the agent will have to do extra efforts to adjust them in the right queue. There are tons of other things that both the customers and the staff will have to deal with if there is no proper queue management system in place.

A queue management system automates the ticket issuing process. Usually it comes with an interactive kiosk machine which dispense the tickets. The customers and visitors can be asked to choose which service they are intended to use. This prevent any confusion among the customers and also save prevent a lot of unexpected delays in customer flow. Furthermore it frees the service agent from additional work and let them focus on the service delivery instead. Which improves their efficiency and productivity and results in quicker service delivery. The quicker service delivery means less waiting time for each customer. As the queue management system is a digital system so every customer will know that their ticket numbers, the customer flow and everything is controlled by the computer, hence no one will have any complaint and no one will cause any interruption. Which significantly reduce waiting time as well. If a single customer had a complaint, it will take more time at the counter while debating with the server, hence the waiting time will add up to all of the remaining customers. A queue management system prevent all such problems and reduce the customer wait time.

Queue Management System Automates Customer Journey

For a service based business such as banks it is crucial to manage the customer flow and customer journey in a well-organized manner. There are several services that a bank can offers, some of them are pretty straight forward and some are not. There are two major classifications of the services, some services can be delivered through a single counter, and some require the customers to go to more than one counters. Such scenarios can add up to the complexity of the customer journey and it can also result in disturbances and mismanagement in the customer flow. A queue management system is a digital tool powered by a very intelligent and capable software. The queue management system comes with several customer flow management tools such as AI powered smart software engine, signs and stanchions, line dividers and barriers, floor stickers, physical signs, digital signs and much more. Which not only automates customer flow but also effectively manages customer journey without any intervention of the staff. In case of stepped services the queue management system can automatically direct customers to the right counter.

In the banking sector the customers are of different value, priority and importance. Some customers are more important and are entitled to special treatment and exclusive customer journey. A queue management system can effectively manages all those customer segments with different priority levels with 100% accuracy. Furthermore there are usually exclusive counters for such customers which are used to improve the customer journey of the priority customers without disturbing the regular customers. A queue management system can also handle all these needs with 100% accuracy. A modern queue management system is powered by AI and advance smart technologies which enables it to automatically analyze the historic and current data and on the bases of these analysis the queue management system can make decisions in real-time which further help improving the customer journey and customer experience. All this is done by the smart algorithms of the queue management system and doesn’t require any human assistance. Although the management can program a variety of flows in the back-office or administrative control panel of the queue management system software.

Queue Management System Enhances Customer Experience

Reducing customer wait time and automating customer journey in itself is a significant improvement in customer experience. However, a queue management system is capable of much more. A standard modern queue management system can offer a variety of engagement features to the bank customers which keep their interest and reduce their boredom of waiting. The most important is the usage of digital signage. A queue management system includes digital signage which run entertaining content, marketing materials or any other eye-catchy multimedia content which keeps customer busy during their waiting time and it reduces their stress as well. Furthermore these days in Dubai, UAE the audio announcements are also considered to be an industry standard now. The audio announcements comes with a very attractive tone or small ring which immediately capture customers’ attention. It announces the next ticket number and the designated counter number, which keep customer distracted from the waiting and improve their waiting experience.

One of the most important feature of a queue management system is that it intensively gather business intelligence data and it can also perform analysis on the data in real-time. Usually these analysis are done on a server which makes the system super-efficient and eliminate any latency. On the bases of these analysis the queue management system can predict the estimated time of turn for any customer. Usually that time is printed on their ticket and it can also be displayed on the digital signage screen. The estimated time to turn might looks like a small feature but it has a huge psychological effect on the customer. The studies have revealed that our brain is programmed to fear the unknown. That is something which is embedded in our DNA. You must be thinking what does a harmless queue management system has to do with the fear of unknown. Well, it is the human psychology. No matter if it is dangerous or not if something is unknown to us it will make us uncomfortable. In case of waiting time, when the time is not known, one can only speculate, which add more to their stress and discomfort. That is why it is very important to provide estimated time to turn and it can significantly improve customer experience.

Virtual Queuing Offers Ultimate Customer Satisfaction

The primary goal of improving customer experience is to achieve the maximum customer satisfaction. A happy and satisfied customer is most likely to spread good words about the bank and it could also attract more customers. Furthermore the loyal customers are tend to tolerate several bad experiences before they decided to switch to a competitor. The loyal customers are a great asset for a bank and they can generate a huge revenue as well. That is why it is crucial to keep your customer happy and satisfied. One of the most modern form of queuing is the virtual queuing. The virtual queue management system integrate modern technologies to further enhance the customer experience. The main aim here is to reduce the wait time and customer journey. The virtual queuing uses a variety of mobile mediums to allow the customers and visitors to sign-up remotely for virtual queues. That mean the customer can sign-up for a queue without even physically arriving at the bank.

The queue management system offers WhatsApp, QR code, websites, mobile applications, customer portals and a variety of other digital channels which enable a customer to sign-up without even physically arriving at the bank branch. Hence they have freedom to arrive only when their turn will come. This literally eliminates the wait time completely. There is no customer wait time at all. The virtual queuing also provide more flexibility and control to the service agents by enabling multiple communication channels between them and the customers. For example, the WhatsApp can be used for communication where the customers can also respond or ask questions to the assigned service agent. Similarly the agents can send SMS to notify the customers about any change and the virtual queue management system can also send alerts via SMS, Email, Online Customer Portal, Mobile App – Push Notifications, etc. The virtual queuing can offer a great value to customer experience.

Queue Management System Integration with Third-Party Systems

A queue management system can offer a variety of innovative features if it can be integrated with other existing software and systems. Usually banks have a centralized information center. The queue management system can be linked with customer database, customer relationship management tools, centralized information center, sales data, performance management system, etc. The third-party integration is not only limited to the software, in fact a modern queue management system includes an interactive self-service kiosk machine. Banks can have additional peripherals and hardware devices linked to this kiosk to further improve the customer experience and customer journey. For example, banks can link Emirates ID card reader, or a document scanner for self-service registration process or it can linked a fingerprint scanner, etc. The customer identification can help improving the service quality and it can also push customer data and required service at the agent’s computer beforehand which can significantly reduce the customer wait time. The queue management system supports all API based integrations and automatic data synchronization.

Queue Management System Mobile Apps & Appoint Booking Modules

The same way a queue management system can be integrated with other software and hardware tools, it can also be integrated with a mobile app and online appointment booing module. The mobile app allow users to perform all basic queue management system related tasks as well as some additional features which make customer experience more convenient and satisfactory. For example the most widely used queue management system mobile app feature is its bank branch finder. The bank branch finder in a feature that is integrated with maps and queue management system of the bank and when a user searches for a nearest branch, it can show them all branches that are located in the searched area. That is not all, the queue management system mobile app can also display the queuing data in real-time from each branch with estimated time to turn at each nearby branch. This help the customer decide where they should go. Furthermore the appointment booking module can be integrated in the customer portal as well as the smartphone application. The appointment booking module also provide additional details about the expected traffic at the selected time and day based on the historic data and analysis.

Queue Management System can Collect Customer Feedback Data

The customer feedback data collection is very important for customer experience management. Banks have multiple channels to collect customer feedback, these days mostly the digital channels are used as the traditional and manual feedback collection is difficult, require a lot of resources, the data collection and processing is difficult and the response rate is also low. However, the queue management system can not only collect customer feedback but it can deliver both high quality and quantity data as well. Furthermore the queue management system also facilitate the customer feedback campaigns by making them super-easy for the customers. Hence huge data can be accumulated easily. Usually banks use small touch screens, tablets or iPads to collect customer feedback data from inside the branch. Majorly this feedback is related to their experience, overall journey, the service agent, or the product they are using. The queue management system have ability to link customer profile with their feedback without asking them to enter their name, phone number, email or any other detail. For the customers, it is just one or two taps on the touch screen and their feedback is submitted. That is why the queue management system is a great tool to collect customer feedback data from customers and visitors.

Queue Management System Collects Valuable Business Intelligence and Performance Data

Modern day businesses are heavily relying on the IT (information technology). Banks and every other business collects a huge amount of data, which is processed, analyzed and then utilized in their decision making and strategy building process. This data is called business intelligence data. A queue management system can capture data from all touch points at the entire customer journey. For example, the number of customers signed-up for the queue, what services got most requests, what was the customer churn rate, individual and average wait time, individual and average service delivery time, the service agent performance and much more. The beauty of a digital solution is that such type of data collection is a very simple tasks, however, the data processing and analysis could be trickier. A queue management system collects a huge amount of data on daily bases, it automatically stores it in relevant segments or data repositories and made it available for the bank management. The queue management systems are built on a very smart and intelligent software engine which has capabilities to automatically analyze the data, derive results and then take decisions in the real time to impact the queuing process.

Furthermore all that data that is collected directly from the queue management system and all other data that is collected by other systems is combined and made available for the management. This data can be accessed in the system, various types of analysis can be performed within just a few clicks, and reports can be generated. There is no chance of mistake or error in automatic data collection and processing. The queue management system can monitor and measure the employee performance with great precision. How much time a service agent spent on the counter, their complete activity record, how many customers they served with each individual service time and average performance of the day. The queue management system’ performance data can also provide information about employee performance such as which employee is good at what service? Which services take more time for them and so on. All this data can be channeled to the HR for the HR purposes as well and it can be used to initiate training and employee development programs as well.

Banks can also configure the queue management system so it automatically direct the customers to the counters where the chances are they will get quicker service delivery. The business intelligence data and the performance data a queue management system collects can be automatically channeled to the relevant departments for their perusal. Management can incorporate the queue management system data in their policy making and strategy building process to efficiently utilize resources and to ensure the maximum outcome can be obtained with the limited resources. Furthermore this data can be used to highlight the areas of improvement which can be addressed to boot the customer experience.

Conclusion

A queue management system is not just a customer flow management tool for the banks, in fact it is a full-fledged bank branch transformation tool. It has ability to digitalize and automate several internal processes which not only help reducing the resources but at the same time these features can enhance the customer experience and customer journey. The queue management system can significantly reduce the customer wait time, improve churn rate, reduce employee workload, it keeps the customers engaged and happy throughout their entire journey. The queue management system can be easily integrated with other enterprise tools and bank’s internal systems to further introduce innovative features.

A queue management system is a great source of valuable business intelligence and performance data. The data quality and accuracy is exceptional. The queue management system can also be customized to match the bank’s needs and offer them a tailor-made solution which aligns completely with their internal business processes and help them improve the overall productivity, profitability and growth. RSI Concepts is a leading queue management system brand in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with a completely customized or ready-made queue management system for your business please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: 5 Advantages of Custom Software Development

June 15, 2022

Building the Customer Experience of the Future

The customer experience or often referred to as CX is one of the key factor in any business’s long term success. By definition the customer experience (CX) is the interactions and experiences a customer have with a business throughout the customer journey. It starts from the introduction or first interaction and it continues till after sale services and a customer becoming a loyal customer of the brand. Here in Dubai and all around the UAE most of the businesses owners and senior managers think that they should increase their investments in customer experience and keep doing it for at least 5 to 7 years in future. The customer experience improvement can significantly increase the revenue by up to 70% over the course of three to five years. That is huge and what makes it even more important is that only 40% to 45% of businesses and enterprises are planning to invest in customer experience in the next year. It could provide you a great competitive edge. Mostly only big businesses, enterprises and large companies consider investing in the customer experience, however, it is equally important for SMEs and local businesses to offer a great customer experience which can help them obtain customer loyalty and increase their revenue over the time.

Furthermore in Dubai and all around the UAE the competition is very tough and the customer demands and market trend also demand a business to think out of the box and implement innovative technologies to improve customer satisfaction. Every business strives for customer loyalty and good feedback from them. However, it is the customer experience that will make them happy, encourage them to recommend your brand to others and make them loyal. The customer loyalty means more business from them. Most of the time businesses don’t realize how crucial it is to obtain customer loyalty. Studies have revealed that it is 5 to 25 time more expensive to acquire a new customer comparing to selling to an existing customer. That could make a huge difference in the long term. If you keep selling to existing customers and also acquiring new on a steady pace, you can boost your profitability and revenue by ten folds in the next five years. Here are key points that can help businesses in improving customer experience.

Understand the Impact of Customer Experience on Customer Loyalty

The customer experience (CX) is the most important part of customer relationship management (CRM). Only the customer who have positive experience with the brand become loyal customers and do repeated business. The customer with the bad experience are more likely to switch. The customer experience have huge impact on customer loyalty. Around five years ago, the customer experience was just a thing for the multinational companies and large enterprises. Now a days a customer weight their experience (CX) far higher than ever before. Even customers are willing to pay extra if they know they will get a better customer experience. That means if a business succeed in delivering satisfactory customer experience they will going to get a loyal customer else the customer will move to another business. Customer satisfaction doesn’t mean low price, discounts, promotions, etc. But it means excellent service too. The customer experience is a collective measure of various different factors that make your customer happy. Let say you have arranged a free parking for them, there is a free smartphone charging station in the waiting area, which could make them happy.

For the digital customer interaction it is extremely important to be proactive in digital communication. The customer support emails should be responded as quickly as possible. Their issues has to be solved in a timely manner. Your business website should be able to satisfy your customers. Your mobile application meet their needs and expectations. Offer them interactive solutions, self-service and multiple channels to communicate with you. Be active in social media and quickly respond to private messages or comments that you are receiving from your customers of audience. This will improve their digital experience. When their experience is improved they start trusting the brand. Once the trust is established the account managers or customer care teams can easily establish a long term relationship which can generate a huge repeated business. Furthermore the loyal customers are always good brand advocate. They not only defend your brand but also help promoting it through their friends, family, colleague and social media. This is great for your brand image and brand reputation. It attracts more customers as well. Businesses with a loyal customer base can easily accomplish their long term goals and objectives.

Understand Customer Experience and Customer Service

Most businesses often confuse customer service with customer experience. However, both are not the same. Usually here in Dubai and al around the UAE a company staff or customer service agent is the first contact of the customer with the business. Hence the first impression very much depends on that interaction. However, the customer experience is not just customer service, in fact the customer service is just a small part of the customer experience. The customer experience consists of all touch points where a potential customer or existing customer can interact with the business. The customer experience starts from the very first interaction which not only include visits at a physical store but it also includes interaction in the digital via online. The customer experience is far more than a person-to-person interaction. It includes customer relationship management and with the help of modern tools and technology it become easier and more effective.

Software tools like CRM (Customer Relationship Management) have capabilities to collect and process data. For example if a business wants to see the past purchase history of a customer then they can understand the customer behavior, their preferences and they can also predict what the customer could need next. Furthermore the businesses can understand various market trends and streamline data in their product development process to develop the products their customer will most likely to admire. Businesses can further utilize this data to personalize customer experience. These days customer love personalized experience. That doesn’t mean the customer service is not as that important. In fact the customer service is as much important as it could ever get. A small bad experience at customer service could completely ruin your all other efforts. That is why the customer service is also extremely important but the businesses should have to understand the difference between the customer service and the customer experience and treat them as two separate process or functions.

The Customer Experience Become the Top Strategic Goal for the Market Leaders

Several studies have been done which revealed that the customer experience has become the top strategic objective of the businesses. No matter which industry or market sector we take, whether it is B2B (Business to Business) or B2C (Business to Consumers) business, for all market leader in their respective industry are aiming to improve their customer experience by making it the top priority strategic objective. There are four key component of the customer experience which these market leaders are categorically prioritizing from anything else, and these factors are convenience, relevance, reliability and responsiveness. It means that a business must provide products and services that are relevant to the customer’s problems and their needs. The products and services must provide a reliable solution. The solution should be convenience, it means from acquiring information to interacting with business and making a purchase the entire customer journey process should be very convenience. The forth and even more important component is responsiveness.

When a customer decides to purchase a product or acquire a service, they need the vendor or service provider to respond to them immediately. Making improvements to all these four factors can enhance customer experience and boost your sales.Remember the customer experience is not just a reactive approach but it is a completely proactive approach. The customer experience is mostly driven by the feelings. It is crucial to understand what your customers are feeling and the steps or actions you are taking, how they could affect their feelings in future. The customer experience is a collective measure of the overall performance of the entire business including all its functions. The common matric for the measuring the customer experience is NPS Score and NPS surveys. The NPS means Net Promoter Score. A customer will promote your business only if they are satisfied with each and every interaction with the business.

Understand Customer Persona and Create a Clear Customer-Focused Vision

It is extremely important to understand your customers. Here in Dubai and all around the UAE businesses use various different tools and CRM to gather valuable business intelligence data. Furthermore the business can also build customer profiles on the bases of geographic and demographic data it have. Furthermore the modern digital tools are very capable in collecting and processing data. Businesses can also analyze the data to determine popular purchase trends and patterns and on the bases of those trends along with additional demographic and geographic data a business can easily create customer personas. Usually the marketing and communication department utilize customer personas to improve the marketing ROI. However, the same with added information can be utilize to create customer personas and profiles which help management to understand customers in a better way and help them making customer-friendly strategies.

Businesses can utilize the data and these customer profiles to create a highly customer-focused vision for the future and according to that vision strategies can be formed and strategic goals can be established. This will help improving customer experience and also performance of the business and various relevant internal processes.

Create a Strong Emotional Connection with Your Customers

Emotions shape the attitude and the attitude drives decisions. According to several studies almost 50% of the customer experience is based on emotions. The customer loyalty based on the emotional attachment a customer have had with the brand. Customers do care about the features and value proposition of the products or services but at the end of the day it is their emotion which drives their decision. The customer acquire and purchase what they feel is a right choice and it could be based on comparison, the strong USP or value proposition or brand message that you are offering them. But the decision is heavily influenced by their emotions. That feeling and emotional driver is the experience they had with your business. In the long run it is the customer loyalty that matters the most for the business’s success and growth. The customer loyalty is also driven by the emotional attachment and the feeling a customer have about the brand. The customer service or customer support team plays a crucial role in customer satisfaction and help business obtaining customer loyalty.

If a customer develops an emotional connection with the business due to the exceptional service they will most likely to stick with the brand for a long time. Businesses have to be a little bit of creative and innovative at this stage in order to establish a strong emotional bond with its customers. This happens only when the business is capable of understanding its customers. When a customer thinks the business understands them and is trying to meet their expectations they start liking it. Thus it is easier to gain their trust and make them loyal to your brand.

Collect Customer Feedback on Regular Bases

The customer feedback is a great tool to add in your customer experience strategy. It can provide very detailed information about customer’s liking/disliking and their preferences. Businesses can use multiple channels and survey types to collect customer feedback data. The online surveys via emails or website along with in-store survey are the great medium to collect high quality and quantity data. For customer feedback it is important to collect as much data as possible. For example, only 1% of the product users can’t provide enough data to accurately understand the opinion of the rest of the customers. In-store customer feedback collection is also a great way to collect customer feedback data in bulk quantity. Businesses usually install small touch screens or interactive kiosks to execute customer feedback campaigns. Furthermore the businesses can segment that data on bases of various variables to understand and patterns and trends.

For example, the data be divided as age group 20 to 25, gender female, and location Sharjah branch, feedback about a particular aspect of the products or service. This way businesses can understand a lot about various business processes, employees, quality of the products and services and much more. This data can be utilized in the policy making, strategy building and product/service development process. Businesses can make more informed decisions and they can also evaluate the impact of those decisions on the customer happiness and customer satisfaction.

Conclusion

The customer experience is getting more important with each passing year. Here in Dubai and all around the UAE the market is becoming more competitive and the customers are becoming more demanding with higher expectations. Several studies have revealed that a modern day customer put experience (CX) almost equal if not higher to the quality of the product or service they are acquiring. More customers are willing to pay extra if they are sure they will get a better service and experience. The customer loyalty is almost totally dependent on the customer experience. If the customer experience is good the customer will become loyal and they will do repeated business. If their experience is bad they will simply move on to the next business. In this blog we have discussed a few key points that can help businesses in building the customer experience of the future. RSI Concepts is a well-known brand for customer satisfaction solutions in Dubai, UAE. If you want to learn more about the subject or if you need our help to build you customer satisfaction and business intelligence tools, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Improve Queue Management at Your Restaurant?

June 10, 2022June 10, 2022

How to Improve Queue Management at Your Restaurant?

Restaurants are always eager to improve queue management. Being a restaurant owner or manager you should know that no one like to wait in a queue when they are hungry, the hungrier customers get the more annoyed they become. Here in Dubai and all around the UAE the market is very dynamic and competitive, mostly people live in high-rise buildings and the mostly the cities are very congested. This results in so many similar businesses in a close proximity. Especially in Dubai and all around the UAE mostly a common consumer can find multiple restaurant and eating options in a close proximity. Another bigger difference between restaurant customer and a common retail customer is that the retail customer wants to leave as quickly as possible after making a purchase, however, for restaurant customers they want to sit for longer, to have a meal, to socialize and to spend time with friends or companions. That is why queue management for the restaurants is even more important. If a customer enters in a restaurants or fast food outlet or café, and they found it is fully packed, most probably they will consider going somewhere else where they can easily get a table.

Furthermore the customer experience is equally important. A restaurant owner or manager might think if people are waiting in queues to have their dinner they are successful however, that is not the case, the people who are getting bad experiences are tend to leave the business. Let say you a restaurant customer is hungry and they have to wait for at least 10 minutes, they will become annoyed and most probably they will sit with a negative mindset, in such customers are more likely to post a negative comment or opinion online, and sometimes if a customer starts with a negative interaction and at the end the food is failed to satisfy them, they might post a negative review in social media or Google or they might tell other about their bad experience, which will not only harm your brand identity but it will also repel them. This could have a very negative impact on the business in long term. It will increase customer churn rate, and it will also harm your reputation. For a restaurant whose customers are mostly from the surrounding areas, having a negative brand reputation could be catastrophic. In this blog we will tell you how you can improve your customers experience by improving your queue management.

Improve Customer’s Waiting Experience

A standard queue management system comes with a digital signage or HD TVs. These displays are used to provide queuing information and to run multimedia content. Restaurants can utilize this these large displays for multiple purposes such as they can provide estimated time for the waiting customers and they can run adverts, promotional content or even entertainment media just to keep the customers busy and distracted from the waiting. Studies have shown that more than 85% of the customers would be happy to pay extra if they are getting a good customer experience. Keeping customer engaged and entertaining them improves their waiting experience. Furthermore the restaurants can play sports, news and music channels to distract their customers. If the customers get engaged with the TV they will going to feel less stress of the waiting time. Hence their experience will improve. Restaurants can offer small eateries, appetizers, etc. to further keep customers happy and engaged.

The restaurant staff always know the habits of regular customers and over the time they also become able to estimate how much time someone will going to take hence they can tell the waiting customers how much more time they might have to wait. The problem is when the staff lied to keep the customer waiting, it is important to be truthful. First thing you are just telling them estimated time as no one can know if the customer will leave after finishing the meal or will they order some drinks or maybe tea or something. So, the customers will also understand that fact. Second thing is if a customer know how much more they will have to wait, they will remain more calm and understanding. Without any clear indication of how much time one have to wait, they easily get stressed. So, providing your customers with an estimated wait time can also improve their experience.

Queue Management System Provides SMS Alerts

Restaurant in Dubai and all across the UAE uses token systems, these tokens are physical devices which are being provided to the customers when they place an order. The restaurant staff have control to notify the customers. When their turn came, the electronic device starts beeping or ringing and alert the customers hence no customer misses their turn. The problem with these devices are that they have limited range, and usually the customer will have to physically present at the restaurant all the time. However, the queue management system have in-built SMS alert system. Which offers more freedom and convenient to the customers and allow them to roam wherever they want whether it is window shopping, or they are going to buy something, they can do so without any fear. Whenever their turn will come they will receive an SMS. A queue management system can also be programmed to send multiple SMS and reminders as well rather just a single SMS. Such features and convenience improve customer experience and increase their loyalty.

Integrate Virtual Queuing and Pre-Orders

The virtual queuing is one of the most modern form of queue management. A virtual queue management system comes with features that allow users to sign-up for virtual queues through remote channels which means the customer or visitor is not required to be physically present in the waiting lines. However, the restaurant can utilize the features of a virtual queue management system to further facilitate their customers and to minimize the wait time. Almost all restaurants take reservations and bookings. The customer reserve their table so they don’t have to wait at the restaurant and they can get the table immediately as soon as they arrived no matter if the rest of the restaurant is full or empty. Usually people reserve tables and then arrive at their time of reservation hence they don’t have to wait. However, the virtual queue management system can enable restaurants to offer pre-order facility through the connected channels. Restaurant can utilize their website, mobile application, email, SMS and call center to take reservations and pre-orders.

Restaurant can encourage their customers to utilize online mediums such as website and mobile application which are very convenient and also doesn’t put extra work on the employees. The restaurant can publish their entire menu on their website and mobile application and they can also update it on daily bases. This allows the customers to not only reserve a table but also order their meal. Such orders can automatically sent to the relevant staff with the time of the reservation and as soon as the customer arrives at the restaurants, they immediately get their food. The customer don’t even have to wait on the table. Another upside is that the average customer service time decreased significantly. Because usually customers can take somewhere from two to fifteen minutes to place the order and if it is a big family or a group of friend, they usually take more time to place an order. This time eventually adds up to the waiting time.

But with the help of virtual queuing all this time can be utilized to serve other customers, this also increase productivity of the restaurant and increase their capability to serve more customers in a single day at the same number of tables. The virtual queue management systems help improving customer experience as well as it also help generating more revenue while ensuring a great ROI in long term.

Queue Management System for Walk-in-only Restaurants

Allowing your customers to reserve a table online and pre-order facility offers great user experience however, not every restaurant wants to do that. In Dubai and all around the UAE there are certain restaurants especially the fast food restaurants which always have long queues during the busy hours. For such restaurants and fast food businesses a queue management system can be a great help, by issuing tickets the restaurant can turn tables more quickly by reducing the delay between first customer and the next customer. The queue management system can keep announcing the next in line ticket number and also inform them about their table, which provide them enough time to get ready as soon as their turn came. Furthermore these restaurant can also apply first-come first-serve policy which also help next customer to quickly find their table and prevent unnecessary disputes and management issues which impact customer experience.

Queue Management System can Collect Valuable Business Intelligence Data

The modern businesses are data driven. The technology is integrated deeply in our daily lives. Not only in Dubai, UAE but all around the world the information technology has become an essential part of a business. Restaurant owners or managers know very well about their peak hours. However, sometime they face unexpected scenarios, it is because without a quantifiable data all they are doing is just making assumptions. However, a queue management system can record each and every customer and relevant statistical data. Which provide restaurant owners and managers with a very accurate and quantifiable business intelligence data. The restaurant owners and managers can easily learn various trends form this data which can help them in making strategies and plans and make them ready for all situations.

Furthermore a queue management system can easily get integrated with other business tools and systems which enables it to improve the data quality. For example, if the orders can be relate to the time and number of customers a restaurant can easily understand the ordering pattern and trends. There are so many other possibilitieswhich make queue management system a great tool for collecting valuable business intelligence data.

Conclusion

Restaurants and fast food businesses in Dubai and all around the UAE have started realizing the importance of the queue management system and its impact on customer experience. For any business the customer experience is very crucial. A bad customer experience will repel your customers and it will also harm your brand reputation. A good customer experience on the other hand can not only increase customer loyalty but it also help improving brand reputation. Here in Dubai and in fact in the entire UAE the market is very competitive. The customers always have multiple options available. On top of that now a day’s customer put experience almost equal to the service or product quality. That is why restaurants are adopting digital queue management systems. A queue management system helps reducing the customer wait time and it ensures a smooth customer flow. Furthermore a queue management system can also improve customer’s waiting experience by offering them a variety of engaging features.

Restaurants can also adopt virtual queue management system and utilize its features to increase their sales and revenue. The virtual queue management also offer remote sign-up, pre-order and multiple other features which enhance customer experience, reduce wait time and increase overall productivity. With the help of a queue management system the restaurant and fast food businesses can serve more customer in a single day which increase their sales and improve their operational capabilities. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or want us to help you with your queuing problems, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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May 27, 2022

Why Queue Management Systems Are Essential In Supermarkets

Here in Dubai and all around the UAE the supermarkets, shopping malls, retail stores, discount stores, and other small and medium size retail businesses are booming. In fact in some places you can find more than 10 supermarkets in the same row. This is due to the fact that most of the middle class population lives in flats and high rise buildings, so these stores have enough amount of customers. However, this also provide customers with more options in a close proximity and make the competition very tough. When people visit supermarkets, shopping stores, retail shops and businesses their experience could have very long-lasting effects on them. If a customer had a great experience they will most likely to return, if they had a bad experience they might not return. Another very common behavior is detected in retail customers which is that if they found there are long queues at the counters, they might not even enter the supermarket, instead they immediately move on to the next business. That is why having a good queue management is extremely important for supermarkets.

How a Retail Queue Management System Works

A retail queue management system is completely different from the traditional queue management system where the customers and visitors sign-up for the queues and get a ticket number issued against their position in the queue. In the supermarkets and retail sector the queue management system is rather a bit more of a data collection tool which help managers to get real-time data from the store. The integrated algorithms and AI (Artificial Intelligence) based software engine can accurately predict the crowd formation several minutes (20 to 30 minutes) priors which provide manages enough time to activate all the counters and make sure all the cashiers are at their positions. The retail queue management system relies on a video processing mechanism which accurately measure the number of customers entering in the supermarket and the number of customers/carts at the cash counters.

With the help of previous data and intelligent software engine the retail queue management system can accurately predict the crowd formation and it can also help managers understand the reasons of cart abandonment. This data can help managers refine their future strategy and help them understand the major factors of crowd formation and cart abandonment. Furthermore the system can accurately track the idle time of each individual cashier/service agent, the wait time of each customer and the service delivery/transaction time of each customer. This data can help managers monitor and improve employee performance as well which could have significant impact on service quality and customer satisfaction.

The Impact of Wait Time on Supermarkets & Retail Customers

The retail market is getting very sensitive, the customers are becoming more sensitive to wait time and overall experience. Studies have revealed that the 25% customers don’t tolerate more than 2 minutes of wait time, 55% to 60% of the consumers prefer not to wait more than 4 minutes, and almost 70% to 75% says they would abandoned their carts if they had to wait more than 5 – 6 minutes. The studies was done among selected customer groups from all around the world. In different countries and regions these figures could be different. However we can get an idea of the importance and impact of wait time on customer happiness. The ability to check out quickly have significant impact on customer’s perception of the brand as well. Most of the customers judge a business’s credibility on the bases of the experience they have with them.

A retail queue management system is a great tool to effectively reduce the customer wait time. It provide real-time data updates, and it has in-built automatic notification and alert mechanism which can alert the management and the relevant personals when things go beyond the thresholds. This way the management can also take steps and get themselves ready for increasing number of customers at the counters to prevent long wait time.

Retail Queue Management System Improves Resource Management

Here in Dubai and all across the UAE the supermarkets and the retail sector always have multiple tasks for the cashiers. The fact is that the market is not always crowded, it is just a few peak hours when the supermarkets and the other retail businesses gets too many customers, in such scenarios all the cash counters must be online to expedite the checkout process and to prevent the long queues and crowd formation. A retail queue management system can monitor the footfall along with capabilities to measure the number of customers at the cash counters awaiting checkout. This ability blended with intelligent software engine enables the retail queue management system to accurately predict the queues. All this data collection and data analysis is done in real time and the results are provided to the managers. Which allow them to get ready for the increased number of checkouts and provide them enough time to gather employees at the counters to ensure a continuous and uninterrupted customer flow.

With the help of real-time data and predictive abilities of the retail queue management system the manager can effectively and more efficiently manage the resources. Furthermore the retail queue management system also maintain the historic data which can be analyzed with in-built analytical tools to understand several trends. The managers can effectively understand the cart abandonment trend, the peak hours’ trend, and even the employee performance and various KPIs. Which help them make policies and build strategies to effectively use resources to obtain maximum efficiency and productivity.

Retail Queue Management System Measures Cart Abandonment

For any supermarket and retail business the tracking of cart abandonment is crucial. The retail queue management system is very good in accurately measuring the cart abandonment. As we already know the customers don’t tolerate much wait time. But the wait time is not the only factor causing cart abandonment. In fact there is another very important aspect of retail queuing that cause results in increased cart abandonments. Several studies and researches have concluded that on an average in a supermarket or any other retail business if a customer found the queue is longer than the 7 people, they are most likely to look up for another counter and eventually they will leave empty handed. This is a very important matric to track. There has been several studies and surveys that showed that almost 85% of the customers avoid such supermarkets and retail businesses where they think they will have longer queues.

The retail queue management system not only accurately measure the number of cart abandonment but it can also correlate it to the number of customers in the queue. The businesses can use this data with the average cart value to estimate how much sale value they are losing on an average. This data can be very helpful for the management in decision making process and they can compare the sales value loss with the expense of hiring a new cashier and make a decision very easily. Such features make retail queue management system a very useful tool for the supermarkets and retail businesses.

Retail Queue Management System Help Improving Customer Experience

Retail queue management system is very helpful in improving customer experience. The customer experience is majorly driven by the wait time and waiting lines in the supermarket and other retail businesses. In order to make your customer happy it is extremely important to make their checkout experience happy. The retail queue management system help businesses understand customer behavior, cart abandonment trends and several other matrices which help businesses effectively and efficiently manage resource. The retail queue management system also have ability to make accurate predictions of crowd formation and send alerts to the manager and other relevant personals. This feature help managers to take necessary steps to prevent crowd and appoint more employees at the cash counters to ensure smooth customer flow. Which not only enhance customer experience and reduce their waiting time but it also help reducing customer churn rate or cart abandonment.

Happy customers experience help supermarkets and retail businesses to gain customer trust, improve brand image and increase their loyalty. The loyal customers can be a great asset for supermarkets and other retail businesses as they are tend to be a good brand advocate and help getting more customers. The real-time data and recorded data can be used in decision making and policy building process and can help business in long term.

Conclusion

For any supermarket or retail business the biggest challenge is always to manage the long queues at the cash counters. The customer experience is pretty much driven by the waiting time they had to spend at checkout queues. A business can easily train its staff to make the checkout process quicker, but it is very hard to control the number of customers lined up at a cash counter. A retail queue management system is specifically designed for supermarkets and retail businesses to help them reduce the customer wait time, it also help them efficiently manage their employees and resources. And it collect and provide real-time data. The managers can use the real-time data to understand customer behaviors and cart abandonment trends. This help them identify the problems that their customers are facing and provide them accurate business intelligence data to help them in decision making and policy building phases.

These traits of a retail queue management system make it essential for the supermarkets and retail businesses. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with your queuing needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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May 18, 2022May 19, 2022

Why Queue Management Systems Are Essential For Modern Businesses?

Businesses want to improve productivity, turnover, and employee performance and cost efficiency all while improving the customer happiness and customer satisfaction. Customers never like to wait in long queues, they want instant services. However, the queues are inevitable in reality. This means the businesses and organizations will have to deal with queues. Here in Dubai, and in fact all around the UAE the market is very competitive and the customers simply have too many choices. One bad experience is enough to make your customer switch to a competitor. Another important factor is that the UAE is one of the most modern and advanced society, people living here are mostly highly educated and the market norms and standards are very high. That is why it is crucial for a businesses to sustain its customers by any mean. The market trends, customer’s preferences and competitors are all important factors to consider for a long term strategy. Now a days, a regular or ordinary customer place their experience equal to the quality of the product or service they are obtaining. That is why the customer experience had become an absolutely necessary aspect of customer satisfaction strategy.

The customer satisfaction is mainly based on customer experience, whether it is with your product or services, staff, customer support team, sales team, or even through digital channels. That is why it is important to improve customer experience at all the touch points. In our today’s topic we will cover only the customer experience at the business premises or at the branch. The customer experience includes each and everything from signing up for the queue to getting the service or making the purchase and even afterwards. The waiting time, long and poorly managed queues are major causes of customer dissatisfaction. Studies have shown that in general a customer can wait for 8 to 12 minutes comfortably, after that the customer starts getting annoyed, anxious and stressed. This wait time is even lesser for certain businesses. That mean either the business will have to find a way to serve the customer before that safe waiting time limits or the business will have to find a way to increase that limit.

A queue management system is the best solution to that problem, it can not only help businesses to reduce the wait time but it also help businesses to increase that limit by engaging customers and improving their waiting experience during the customer journey.Here is how a businesses can utilize a queue management system to increase customer tolerance to the wait time while reducing it simultaneously.

What is Queue Management?

Most of the time people line up to avail a service at a business. This happens when the counters or servers are less and the customers are more. That is the case almost all of the time at many businesses. Such queues are mostly unstructured and not properly managed. Which results in several problems that both the customers and the staff also faces. The queue management is the process or technique to manage those queues with more efficiency, efficacy and flexibility which facilitates both the customer and the staff of the business. Basically the queue management’s primary aim is to enhance customer experience, reduce their stress and improve the customer journey. In parallel to that the queue management also improve staff performance and productivity. This altogether improve the overall profitability of the business by making customer satisfied and loyal. Happy customers also help improving brand reputation and credibility.

What is a Queue Management System?

A queue management system or QMS is a tool that is used to effectively and efficiently manage the customer queues. The queue management system is used to manage the waiting time, customer flow and customer experience. It also collect valuable business intelligence data for the businesses which help them improve the customer experience and customer journey. The queue management system also provide advanced monitoring and management features which can be applied at multi-branch setup and help the main branch or head-office to gain a better control and monitoring over all connected branches. A queue management system is a mixture of software and hardware. The software is usually an application with multiple interfaces for different group of users. The hardware usually consists of an interactive kiosk or a ticket dispensing machine, which dispense the queue numbers for the customers. There is a digital display which is used to provide queuing information and update in the waiting area.

Almost all modern day queue management systems use audio announcement system which announces the next ticket number and the counter where their turn came. Along with that it also depends on the needs and requirements of the business. Some businesses also include a lot of other software and hardware features. The queue management systems can easily integrated with the central information center of the business as well as with other enterprise solutions and business tools. This capability significantly increase the efficiency and effectiveness of the system and also allow the businesses to introduce innovative features and customization which can help them further improve customer experience and various internal business processes that can impact customer experience.

The queue management systems are built on a very widely available hardware technology which makes them compatible with millions of hardware peripherals and interactive devices. Businesses can use a variety of hardware devices to introduce new features which please their customers and simplify their journey. Here in Dubai and all across the UAE mostly the simpler versions are used and major focus is at the software side, however, the interactive ticket dispensing kiosk can have a variety of hardware devices such as Emirates ID Reader, Barcode & QR Code Reader, Smart Card Reader, Document Scanner & Printer, Payment Gateway integration and POS, Biometric, Facial and Retina Scanners, Passport Scanners, and many more. These all hardware accessories are used to introduce new features to queue management system and help businesses in further simplifying the customer journey and improving the customer experience and customer happiness.

What Makes Queue Management System (QMS) Essential for Modern Businesses?

Managing queues and customer experience is a very sophisticated task, it requires a lot of resources and planning. The manual work requires a lot of human resource, planning and still it is not as that effective. Improving customer waiting experience, customer journey and customer satisfaction need a lot of information and data analysis. Manually it is nearly impossible to gather all that data and do that kind of analysis with accuracy. Whenever there will be manual data collection, human will involve and common errors and mistakes will be inevitable. That is why a queue management system is essential not only to effectively manage the queuing process but it is also absolutely necessary for monitoring and collecting data which can later help in improving strategies, business processes and customer experience.

Here are a few reasons which makes a queue management system an essential for modern businesses:

Reduce Customer Wait Time

One of the most impactful factor on customer happiness and satisfaction is the wait time. No one wants to wait, everyone wants to get served as quickly as possible. A queue management system streamline customer flow, segment customers into different groups/categories as per their needs, direct them to the right counter and completely automate the customer flow process. As soon as a customer get served on a counter, the next one is automatically called via audio & visual announcements. And that is not all, an efficient queue management system can also be helpful in various other steps of the customer journey. For example via agent portal or agent interface a queue management system can help reducing the agent’s efforts, which keep them more focused on their primary tasks. Hence they can deliver even better customer services which makes your customer happy and satisfy.

The automatically managed waiting lines, doesn’t cause much complaints as everyone knows the queue is controlled by the computer so everyone knows everyone will be treated equally, no one can line jump, and no agent or staff can favor anyone, etc. Such complaints are common in manual queues, even though the businesses put a lot of efforts to reduce them, people would still have such complaints in case of manual queues. That is why the digital queue management eliminates a lot of problems, makes customer happy and also enable staff to serve more customers in a single shift. Which in result also reduce the average customer waiting time.

Reduce Perceived Wait Time and Improve Waiting Experience

The perceived wait time is always higher than the actual wait time. Have you ever noticed, during the rush at the high way or at a grocery store the waiting line next to you felt faster than that of yours. However, when you switch it the reverse happens! It is just a perception of human brain. Sometimes we think the time is moving slower than it actually is. This is mostly due to boredom, waiting or lack of interest. The same happens at your business too. Your customers might think the time passed is more than the actual time passed. Another factor that contributes to increase perceived wait time is the absence of any other engagement, or one could say distraction. A queue management system provides the both, it actually reduces the actual wait time and it also help reducing the perceived wait time. A standard queue management system uses large display screen, these screens are used to display the queuing information. Businesses can use those screens and enable audio and visual announcements which can easily distract the customer from focusing on being waiting in a long queue.

Businesses can also use another trick which is mentioning the estimated time to turn at the ticket. With the help of a queue management system this can be done easily. These features and a lot many other such features help businesses in reducing both actual and perceived wait time. When the actual and perceived wait time is reduced and during that wait time the customer is engaged with regular audio announcements, large bright display screens in front of them and with the estimated time to their turn, they feel more comfortable and in fact they can tolerate more wait time comparing to the situation without all those features.

Virtual Queuing Literally Reduces the Wait Time to None

The virtual queuing is not a new technology, in fact it is present since a long time, but since past two to three years the virtual queuing caught the attentions of the businesses in Dubai and everywhere in UAE. Businesses are adopting to virtual queuing on a rapid pace. The virtual queuing has ability to literally reduce the wait time to none. It done so by introducing advanced features such as remote sign-up channels, virtual queues, mobile or remote communication and such features. The customers are free to sign-up for the queue using a QR Code, an online link, SMS, email or even the business website and some advanced queue management systems also offer appointment booking modules as well. Such module ad features enable customers to sign-up for the queues without being physically present at the premises.

This means they are enrolled in the waiting line virtual without being physically present, hence they can easily plan their visit to arrive at the business only when their turn comes. Hence there will be literally no waiting time at the business. The virtual queuing also allow businesses to communicate with the customers using SMS, online links, mobile apps and other digital channels which enhance customer experience and increase their satisfaction.

Automatic Customer Flow Management Improves Customer Experience

A queue management system has a very intelligent software engine, which can be programmed as per the needs and situation. The businesses can use these features to setup a customer flow plan. Each business offers multiple services and each business deals with different categories of the customers who are attributed with different levels of priorities. For example, for certain services a business could have exclusive counters. For certain customers a business could have exclusive counters, such as for premium or VIP customers a business have policy to prioritize them at highest then there could be a dedicated counter for people with special needs and so on. All these variables can be programmed in the queue management system and it can automatically control the customer flow and customer journey for each customer category by automatically segregating them as per their priority or any other attribute.

Furthermore businesses also have different types of services, such as some businesses offers some services which can be delivered through a single counter, some services are meant to be delivered by multiple counters, such services are called stepped services. A queue management system can efficiently manage each type of customer flow as per the programming or setting at the admin panel. Hence the businesses doesn’t have to appoint additional human resource to guide and help customers, in fact the queue management system can do the job. This not only make the customer journey hustle free but it also save a lot of resources to the business.

Reduce Employee Work Load and Improve Employee Performance

With the manual queuing the employees are always engaged and distracted with so many other things. They could easily deviate from their primary tasks, which cause delays and poor performance. The employee feel under pressure, they feel more workload and their performance decreases. With the queue management system in place, the employees don’t have to worry about managing the queues, or solving disputes between the customers or listening to their complaints, in fact they can completely focus on their primary tasks. This also reduce the workload of the employees they feel working under a balanced workload and the feel much lighter and comfortable which not only boost their performance but also increase their work quality which eventually results in happy and satisfied customers. Moreover the queue management system can also be integrated with other systems and central information center of the business which enables them to further assist the agents and server in task closing and preparation of the next gig. Which also reduce their workload and improve their performance and quality of work.

Collect Valuable Business Intelligence Data (Stats, KPIs, Feedback, etc.)

A queue management system is a digital system and is capable of capturing statistical and system usage data from each and every touch point of customer journey. Which allow the businesses to get a deeper insight to the customer experience and customer journey. It also provides them a window into customer’s mind, and help the management in understanding customer’s liking, disliking, there preferences and much more. The management can also utilize the business intelligence data form the queue management system to understand the market trends and also for product development. The queue management system not only collect stats and system usage data but it is very capable of collecting various KPIs, such as employee KPIs and other important matrices. The queue management system can accurately track and monitor employee performance. The business management can assess employee’s performance and they can learn about their strengths and weaknesses, their performance and they can even set notifications and alerts in case of poor performance. Which are very helpful in taking timely actions and improving employee performance.

The queue management system can also collect customer feedback and make the feedback process very simple and easier for the customers. Which results in increased turnover and high quality customer feedback data. With the ability to integrate it with other systems, tools and database the businesses can develop features to even manage the feedback by performing analysis and generating report and they can also use the queue management system to close the customer feedback loop, which not only eliminate the need of a separate customer feedback management system but also makes the process a lot easier and more convenient for the management and the relevant staff.

Queue Management System Increases Productivity and Profitability

A queue management system is not just a queuing system but it is a full-fledged branch transformation tool. It can help businesses at many fronts. It help them automate several business processes, boost employee performance and their quality of work. And a queue management system can collect and gather valuable business intelligence data which can be used by the businesses to track and monitor performance of various functions and employees and also help them make informed decisions. The Queue Management System is absolutely necessary tool for the modern businesses. It boost their productivity and capabilities to perform well. The automation and digitalization reduce the human resource and also eliminate the need of acquiring various other separate tools and systems which in itself is very cost-effective and reduce help businesses in managing the expenses.

Moreover the customer happiness and customer satisfaction help businesses retain the customers, and improve their brand image. A good brand image attracts more customers and also reduce the marketing and branding expense. All those direct and indirect impacts of a queue management system are very cost-efficient. A queue management system boost a business’s performance, productivity and profitability and ensures a long term growth.

Conclusion

Every business wants its customer to be happy, satisfied and loyal to them. Businesses in Dubai and all around the UAE invest millions in systems and solutions to achieve this goal. However, keeping the cost low, obtaining maximum efficiency and productivity and at the same time ensuring your customers are happy and satisfied. But how a business can achieve this? This is a very difficult question but it has a very simple answer which is a Queue Management System. A queue management system not only manages customer flow and reduce customer wait time but it does a lot more than that. It help businesses understand the customer behavior, customer journey and the customer experience. A queue management system significantly reduce the customer wait time, it improves their waiting experience and at the same time it boost employee performance and increase overall productivity of the business. A queue management system in the long term is a great solution to achieve highest performance, unmatched productivity and great ROI by significant improvement in profitability and cost reduction.

RSI Concepts is a leading brand in queue management systems in Dubai, UAE. If you want to learn more about eh subject or if you want our help to improve your customer experience and boost your performance, productivity andprofitability, feel free to let us know via our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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March 1, 2022March 12, 2022

How Queue Management System can Boost Productivity and Profitability?

The queue management systems have become an essential part of customer experience and customer satisfaction strategy. Especially for all service based businesses having a digital queuing and customer flow management solution is extremely important. The market is very competitive in Dubai and all around the UAE, a common consumer in general is more advanced, conscious and aware of their rights. The governments are very strict for the quality and demand from each business to ensure high-quality products and services. The challenge is simple, improve your service quality, ensure maximum customer satisfaction, but the real challenge is to maintain the price of the service for the customers and cost of the service for the business. Whenever a business tries to improve the quality of the service their cost start getting higher, which will eventually limit their profits. However, for any business the primary goal is to delivery great customer experience and high quality service and at the same time maximize their profits.

Profitability relies on productivity and operational efficiency. The operational efficiency or the skills of your employees are absolutely necessary to achieve higher productivity which drives profitability and revenue. The whole process is not as that simple, in fact all these things are related to each other everything have some effects on everything else. The queue management system is a great tool to improve various business processes and to obtain higher operational efficiency by aiding your employees in their routine tasks and by improving their efficiency a business can achieve its long term financial and strategic goals.

Here is how a queue management system can boost productivity and profitability:

Queue Management System Provides Satisfactory Customer Experience and Increase Customer Retention

The customer experience and customer happiness is extremely important for long term success. The customer happiness lead to customer loyalty, which increase customer retention. The customer retention reduces the cost and expenses of marketing activity. Consider your clientele as a bucket and your business goal is to fill that bucket to its full capacity. If that bucket had a hole at the bottom, will you ever be able to fill it? No. The customer retention can fix that hole, and it lets you fill your bucket with less efforts. The studies have shown that it is nine to twelve time more expensive for a business to acquire a new customer comparing to selling to an existing customer. That is why the customer retention is extremely important to ensure maximum profitability. If you keep losing customers then you must have to increase your marketing efforts to such extant that it generate more leads and conversion in the same span of time as much as you lose the customers, only then you can achieve a steady growth. And that is extremely difficult and way too expensive.

That is why the customer retention is important. A queue management system facilitate customer journey and ensures a satisfactory customer experience which is a key to customer retention. Several studies and market research have recommended that one of the biggest reason a customer switch from a business is due to the unsatisfactory or a bad customer experience. For any service based industry the main driving force of customer experience is the wait time. The employee behavior, their level of expertise and all that is also important, but if a customer had to wait for a very long time before reaching to the counter, they will be already unhappy and maybe anxious too. With such a mood it is extremely hard for the service agent to satisfy that customer. However, if a customer is arriving at the counter with relaxed and comfortable state of mind, they will be more open towards conversation and they will be more understanding and cooperative. This will help the service agent to easily satisfy the customers and make them happy.

The queue management system also eliminates all the problem associated with manual queue management. As all customers and visitors will know that an automated system is controlling the queues and customer flow so their position is secure in the queue. The queue management system also allow businesses to create and manage virtual queues, which enables the customer to stay in the queue virtually, which means they don’t have to stand in the long lines, in fact they can wait in the comfortable waiting areas. The queue management system also comes with dedicated digital signage screens, which used to display the live queuing information to keep the user’s interest. All modern day queue management systems also provide an audio announcement system to keep the customers and visitors alert and engaged. On top of that a queue management system also provide businesses with an opportunity to run multimedia content on the digital signage screens along with the queuing information, which also increase customer’s interest and keep them engaged while they are waiting, this reduce the waiting stress and improve customer experience and customer journey to increase customer happiness and customer satisfaction. The customer satisfaction improve customer retention and results in higher profitability.

See More: Virtual Queuing and Digital Customer Experience

Queue Management System Improves Employee Performance

Employee performance is critical to maintain operational efficiency and productivity of any business. It also directly impact the cost and expenses of the business hence it also impact the overall profitability of the business as well. Businesses are always seeking ways to boost their operational efficiency and productivity while staying in the limitations of their budget to keep the cost and expenses to a certain level. Businesses in Dubai and all around the UAE have investing huge chunk of their hard earned profits in digital systems and solutions. A queue management system is proven to be among the best long term investments. A queue management system is capable of automating various business processes, which reduce employee workload. The queue management system can also automatically implement company policies and manage customer flow which usually require a lot of efforts from the employees, hence it impact their efficiency which is generally measured in terms of the customers they served.

Without a queue management system the service agents and staff has to manage the long queues, they have to solve people’s problems and they also have to address their complaints and queries instantly which are caused by the manual management. These problems and other such matters can consume a lot of time and efforts of the employees, which means the service agents have less time to focus on their primary tasks and they could also get distracted too. Which reduce their efficiency and also the quality of service they deliver. A queue management system eliminates all that and let employees focus on their primary tasks which can improve their efficiency and work quality to several times. Moreover the queue management system can be integrated with other systems and tools such as ERP, Customer Data Base, Central Information center, etc. This allow the queue management system to further facilitate the service delivery process for the employee, which simplifies service delivery process and reduce the efforts of the employee, hence they are able to serve more customers in a single shift.

See More: Impacts of Queue Management System on Employee’s KPIs

Queue Management System Reduces Per Service Delivery Cost

The major factors that drive the service delivery cost up for a business are the resources they have to use for a single service delivery. Or you can say with a certain amount of resources how many services can be delivered within a given timeframe. For example in a customer service center if there are eight counters, then there would be eight service agents, and the business might have to post more employees to manage the queues and crowd. In that scenario the business must also have to able to maintain a large waiting area where there large crowds can be accommodated. That will raise the operational expenses of the branch or office. However, with the queue management system since the customer flow is much faster, and the capabilities of the service agents are also improved and they are able to serve more customers in a single shift the need for large waiting areas or deploying more employees to manage customers and visitors while they are inside the service center will be reduced. Which is a straight forward cut to the expenses.

Moreover the queue management system can aid various business processes and it can automate various customer journey steps which also increase employee efficiency to serve more customers. The balanced workload and a pleasant environment also impact the employees and further improve their work quality and capability. Which raise the overall productivity of the branch. As the business don’t need to deploy more employees to manage the customer service center, they can utilize them for other purposes, hence the total number of employees required to handle a branch could be significantly reduced, in some cases it can be reduced by 50% to 60%. Which can save a huge amount of resources both in terms of cost and the human resource as well. Where a server was serving only twenty customers a day, with the help of the queue management system they might be able to serve fifty or even sixty customers a day. Which also improve the overall productivity of the branch and reduce the per service delivery cost. Hence a single service delivery costs far less and the overall profitability is raised.

See More: Efficient Queue Management System Qualities

Queue Management System Provides Business Intelligence Data

These days the growth and progress is heavily driven by the data. The data is considered to be the backbone of the modern day business frameworks. It doesn’t matter what industry you belonged to, making informed decisions, setting up achievable goals, and making great strategy is the key to success. This data is generally referred to as business intelligence data. For any service based industry it is extremely important to understand their customer journey, customer experience, employees and trends. A queue management system can generate extremely crucial business intelligence data for a business. The businesses can utilize this data to analyze their customer journey, the level of difficulties a customer faces while moving through it and the factors which can impact customer experience are very important. Furthermore the business intelligence data from a queue management system can also help businesses to analyze and assess the effectiveness of their various business processes and employees as well. Which can help them build better strategies, take right actions and utilize resources more effectively to boost their productivity and profitability.

The queue management system can accurately track the waiting time of the customers on micro and macro levels. The queue management system can maintain the record of the waiting time for each individual customers. It can also provide average waiting time for each service. Businesses can also learn which employee is performing well at which service and position by analyzing employee KPIs and system usage data. The businesses can easily learn where the bottlenecks are created and what is causing them, they can also analyze employee performance. The employee performance data can be shared with the HR and decision makers to let them deploy the employees on service counters where they perform well or to arrange training for them for which services they perform poorly or less than the expectations and so on. A queue management system can be goldmine of the business intelligence data. Businesses can utilize this data to take timely actions, set strategies and make future plans. Which help them utilizing their resources more efficiently and effectively. This reduces the service delivery cost, maximizes the overall efficiency of the branch and increase the productivity and profitability of the business.

See More: What are the Key Features of an Enterprise Resource Planning Software (ERP)?

Conclusion

A queue management system is a great tool to boost the productivity and profitability of the business. The businesses can easily reduce the customer wait time, minimize their efforts and maximize the efficiency of the employees to ensure the customers will have a satisfactory experience. The happy and satisfied customers are the most precious asset of any business. The customer happiness drives their loyalty and loyal customers are more likely to have repeated business. In the long term the queue management system can save significant cost and expense. The business intelligence data, cost reduction, employee performance improvements and customer satisfaction drive growth and help businesses in achieving their future goals. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or if you have an enquiry, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Key Features of an Enterprise Application Software (EAS)

February 12, 2022February 26, 2022

Queue Management System for Telecom Sectors in UAE

Every business whether it is a telecom service provider or any other service provider needs a great customer experience strategy to achieve maximum customer satisfaction. A queue management system is a combination of software and hardware components designed to efficiently manage the walk-ins and customer flow in the service center. The queue management system have in-built intelligent algorithms and programmed logics, which enables it to direct and route customers to the skilled representative or agent to cater their needs and requests. Different stakeholders take queue management system differently for example the customer experience department take it as a customer experience management tool, the HR would see it as a customer service agent’s performance monitoring tool, the IT will see it as a data sharing tool, and so on. That is another reason all modern queue management system also provide facility to integrate with third-party system to improve data sharing and functionalities. For a telecom sector a queue management system performs various tasks and aid various business processes.

For telecom businesses customer retention is extremely important. People tend to switch very quickly if they had a bad customer experience. That is why it is crucial to address the issues that are impacting customer experience within the customer support and service centers. In any public dealing office the most important task is to manage the customer flow and queues. The customer journey is always assessed on the bases of wait time and customer efforts. If a telecom business offers an effortless customer journey then the customers will automatically feel better about it. The telecom service centers and offices always offers multiple services and they have different priority levels for the customers and visitors. All this could be confusing for the customers and visitors. It also require more efforts from the staff to keep everything in order. However, with a queue management system all this can be automate and digitalized. The telecom business can easily reduce the customer efforts while effectively minimizing the workload of the customer service agents and other employees as well. It has double positive affect on the customer journey and customer satisfaction.

Although it may sound simple but it isn’t as that simple, in this blog we will discuss the queue management system and its features and how a telecom business can benefits from them to ensure a long term and sustainable growth.

Queue Management System Reduces Customer Wait Time

The customer wait time is the most influential factor in customer experience and customer journey. The studies have shown that almost all of the customers start getting stressed and annoyed after waiting for only thirteen minutes. It means that the best scenario is to somehow reduce your wait time to thirteen minutes only. Which is not possible in most of the cases, especially during the busy work hours. That is why businesses use queue management systems. The queue management system not only reduce the customer wait time to the minimum but it also help improving the customer wait experience which reduces the effects of waiting and make them able to comfortably wait for longer time. The customer experience in the telecom sector starts with a simple sign-up process. That is also the first interaction of the customer with the queue management system. The customers sign-up using an interactive self-service kiosk. The kiosk dispense a ticket which contains customer’s number in the queue, estimated time to turn and any other related information.

The sign-up kiosks are also used to collect customer information, for example, for the telecom sector the customer data can be fetched from the customer’smobile number or landline or by simply inputting the customer ID. This way the queue management system already get the customer ID and it can push that data along with any other relevant data that is required to aid the customer service agent, this can simplify the service delivery process and reduce customer wait time. Every queue management system comes with large displays or signage screens, these displays are installed strategically on places where at least one screen is always in view of the customers who are in the waiting area. These screens are used to display the live queuing information including the currently serving ticket, the next few in line, the estimated time for each ticket and any other information that the business wants to display. On those screens the businesses can also run multimedia content which keeps user engaged during the waiting time.

In addition to that audio announcements are always made to alert the customers and they are also a good distraction from the waiting. Such things help reducing the customer stress during the wait time by simply distracting them and keep them busy. Hence the customer don’t mind waiting for even much longer than the thirteen minutes.

Queue Management System Automates Customer Journey and Customer Routing

The customer journey management is basically customer flow management and customer routing, which could get complex and difficult if managed manually. With a queue management system the customer flow management and customer routing is completely automatic. The servers/agents and the staff doesn’t have to worry about any of these tasks and they can focus more on their primary tasks which also improve their performance. For telecom sectors usually a single service delivery is done on a single counter, however, in some cases stepped service delivery is also needed. Then there are certain other conditions for example let say a few services are general and can be offered by any counter, some services are more technical in nature and can be offered by only 2 out of 5 counters and so on. All these conditions makes customer flow and customer routing a bit difficult for manual management. However, with a queue management system all these conditions can be managed automatically.

A queue management system can monitor and log all the activities, it can track employee performance, busy hours, service delivery time and on the bases of these details and a few other parameters it can accurately assess the current work load. On the bases of this understanding a queue management system automatically route customers during their wait time. Let us take the above example again, let say a customer opted for a service that is a general service, which can be offered through all five counters, however, the two exclusive counters are not busy and the three general counters are more busy, then the queue management system will start sending customers to the exclusive counters to reduce the customer wait time and to balance the workload of the counters. The customers who are signing-up for the exclusive services must be prioritized on the exclusive counters. Similarly the queue management system can also implement other company policies such as customer priority and service priority. Exclusive customers, such as VIPs, Corporate, Customers with special needs, etc. would be treated on the priority bases and so on. This is how a queue management system can manage the customer flow and customer routing automatically with the help of in-built intelligent algorithms.

Queue Management System Improves Employee Efficiency

Most of the time in public offices or businesses where the daily walk-in is higher, the staff is always engaged in managing the queues to ensure smoother customer flow. Moreover the queue management system can automatically balance the work load of the employees which improve their work quality and reduce their stress. The queue management system can also identify the customer and/or service they are seeking for, and on the bases of that information the queue management system can prepare the server or agent dashboard beforehand and let the agent focus on the quality of service. This could save a lot of time of the server/agents which help reducing the overall customer wait time. The automation and digitalized control of various business processes help reducing many customer journey steps and also reduce the need of human resource. As most of the processes are automated and doesn’t require any human assistance, the telecom sector limit their number of staff for each branch. The queue management system also help servers and agents by reducing their efforts and aiding the service delivery process which enables them to serve more customers in a single shift. Which obviously reduce per-service delivery cost and improve operational efficiency and profitability.

Queue Management System Supports Third Party System Integration

If any business want to get full advantage of any system the integration is a must have feature. The digital world is way too connected and integrated than we can ever imagine. For any businesses if they want to achieve the maximum efficiency the ultimate challenge is the data flow, communication and updated information. This is applicable for both the human and the digital tools as well. A queue management system allow businesses to integrate it with any other third-party tool or enterprise solution. This data integration is usually done via APIs or secure web services. The data integration allow one system to talk to the other and then get their response, for example, in case of a telecom businesses if they are asking their customers to input their mobile number or any customer ID, the queue management system must have to verify it, which it does by communicating with the system that holds and maintains the customer’s ID data, this integration could be direct or it could be via centralized information center. The purpose is to achieve certain functionalities that help improving customer experience and overall efficiency and productivity of the business.

Queue Management System Collects Business Intelligence Data

One of the most important aspect of any business strategy is the information. Informed decisions always result in good outcome. For a telecom business or branch it is extremely crucial to know its customers, their psychology, their needs and expectations, and the market trends. A queue management system can do a lot more than just managing customer flow. It can keep track of all touch points of the entire customer journey along with various employee KPIs and other system stats and user data that can help businesses to analyze and asses their existing business processes, policies and capabilities. A queue management system can accurately track the entire activity of the day, it can track the average service delivery time for a particular service and also individual service delivery time. It can accurately track which customer journey step took how much time and where bottle necks were formed. A queue management system can also track employee KPIs and their performance, by accurately logging and recording the stats of each user interaction form various angles.

The business intelligence data is too much to be processed by a human being. That is why a queue management system also provide in-built data analytical tools. Which can sort this data into simpler reporting formats. There are several different levels of the reports, for example, the high-level management might only be interested in the number of happy and unhappy customers, the branch managers might be interested in employee performance and wait time, and the customer experience department might be interested into the minute details of each bad interaction. For all those needs the queue management in-built tools to evaluate, assess and analyze the business intelligence data as per the needs. The reports generated from the queue management system can be used by the management to easily highlight the areas of improvements, the market trends, customer’s needs and expectations. The telecom businesses can use this information in planning for the future and improving things that are impacting customers’ experience.

Conclusion

The telecom businesses are the one with a huge daily walk-ins. Most of the time the customers who visit a telecom service center they have to wait for a little longer comparing to other businesses such as banks or hospitals. That is why a telecom business needs a very efficient customer flow management and customer experience strategy. If customers are having bad experience they will not only switch but most likely they will also share their experience with the others. Which brings negative brand reputation. On the contrary a good customer experience promote a great brand image, it earns customer loyalty and help business to grow. That is why the customer experience is considered the backbone for the growth. A queue management system help businesses to improve customer experience and customer satisfaction. It also collect business intelligence data which is crucial for decision making and strategy building. Which help businesses in identifying flaws and areas of improvements. Businesses can also optimize the efficiency and operational capability by closely monitoring various aspects of the customer experience and customer journey.

The purpose of this blog was to provide our audience with a basic understanding of the queue management system and its role in telecom sector. If you want to learn more about the subject or are looking for a suitable queue management solution, please feel free to get in touch with us through our Contact Us page or leave a comment in the comment box below.