Simple queue Management system Archives - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

December 9, 2022

Key Tips to Improve Service Quality through Queue Management System

For any business the primary goals is to satisfy its customers, generate more revenue and grow. The service sector in Dubai and all around the UAE is very concerned about the rapid changes in the market trends, market behavior and technology advancements. The customer experience and service quality are the most important factors for any business’s success. However, each business will have to find a balance between the resources they have and the quality of service they provide. Investing a lot of resources in service delivery processes can surely improve the service quality but this approach could jeopardize the growth. That is why each business has to maximize the efficiency, productivity and performance in order to achieve the high quality of work with whatever the resources they have in hand. For that businesses adopt different methods and bring innovative solutions to maximize the operational efficiency and the quality of the work. This enable businesses to utilize their resources at maximum potential and achieve higher performance efficiency.

When it comes to efficiency and quality of work, for the service based businesses the service centers are the main customer facing channels. Customers tend to visit the service centers to avail various different services, for that the business have multiple counters in a service center to ensure maximum customers get served with minimum wait time. Sometimes there are some exclusive counters for some exclusive services, sometimes there are stepped services which require customers to go to multiple counters to get the full service and so on. There could be different service methods and work flows as per the business model and their practices. However, one thing in customer service centers is universal and very common, which is long waiting lines. The queue management is one of the most critical business function. Different service based industries have different footfall patterns, but all have some peak hours or busy days than the others. The customer footfall will be higher in certain hours of the day which could cause slow moving queues, long waiting time, and even crowed formation is common. That is why a digital queue management system is used to deal with these sort of problems. In this blog we will discuss how a queue management system improves the efficiency of the branch and how it improves service quality.

What is a Digital Queue Management System?

A digital queue management system is a modern solution to manage queues at the large customer service centers. The queue management system is a digital tool, it consists of two parts, one is software and the other is hardware. The major hardware components are interactive kiosk or ticket dispensing machine, digital signage and audio announcements system. The software is designed with highly advance AI (artificial intelligence) based smart algorithms which makes queue management system capable to continuously reading analytical data and take decision in real-time to maximize the efficiency of the queuing process. The queue management system software is usually hosted at a server, or online or at cloud. The agents gets their agent dashboard which provide them features to perform their queuing related tasks and it can also help them improve the service delivery process. The customer UI (user interface) is designed for the interactive kiosk.

However, some modern queue management system allow customers to interact with the system through multiple channels such as smartphone apps, online portals, and other channels. The administrative dashboard is for the management and staff and it is the main command and control system of the queue management system. Furthermore there are different types of software and hardware accessories that can be added to the system on the bases of needs of the business. The virtual queuing is the most modern form of the queue management system it is capable of reducing the customer wait time to literally none. There are several hardware accessories that can be added to the queue management system such as Emirates ID card reader, passport scanners, RFID Job ID Card Reader, Barcode & QR Code reader and several others. The software is capable of integrating with several systems and databases which allow the queue management system to offer more innovative features to enhance customer experience and to maximize the service quality.

Key Advantages of a Queue Management System that Help Improving Service Quality

The queue management system is used to deal with day-to-day queuing problems. However, the queue management system doesn’t only regulate the customer flow but it is a very capable tool which can help improving each and every touch point of the customer journey. The service quality doesn’t only depends on the capabilities of the service agent, in fact there are a lot of other variables which help businesses gradually improve the service quality. If a business is failed to manage the customer flow and the queues effectively the customers will have to wait longer, their waiting experience would be average or mostly below average, they will get waiting stress and they could reach counter in a highly uncomfortable mental state. After a long waiting time most of the customers just want to get everything done as quickly as possible, hence they make the job of service agent more difficult. Moreover when the queues are poorly managed the service agents also have a lot more work to do, they will get distracted from additional tasks to manage the queues, communicating with the customers in the waiting lines, and much more. Which effect their performance. All this led to a poor service quality. Here are the key advantages of a queue management system that help businesses improving the service quality.

Reduced Wait Time

One of the most crucial part of customer journey is the wait time and it could have profound effect on service delivery as well. As per industry standards and several international studies the average acceptable wait time for a customer is 5 to 13 minutes, depend on the industry. In traditional and manual queuing environment an average wait time could reach somewhere from 20 to 100 minutes on an average, depends on the footfall and industry type. However a digital queue management system can reduce the customer wait time by 30% to 70% depends on the industry. Furthermore the virtual queuing is a highly efficient queue management system which can literally reduce the wait time to zero. That much of reduction in the customer waiting time can have significant impact on customer happiness and customer satisfaction. Traditionally the queue management is not an easy task, it requires a lot of manpower and even then it cause a lot of problems which result in customer unhappiness and dissatisfaction, such as line jumpers, long waiting lines, dispute among customers, customer complaints about favoritism or poor management and much more. All these issues not only make your customers unhappy and frustrated but also have a toll on the employee performance.

A digital queue management system let customers sign-up for the virtual queues, hence they don’t have to physically wait in the lines. It offer customers freedom to wait comfortably in the designated waiting areas and help improving their experience. Furthermore the queue management system is a digital tool, hence the customers and visitors knows that the queues are managed by a computer operated program. This assure them there would be no line jumping, no favoritism and no mismanagement. Hence the customer complaints reduced to literally none. The queue management system automates the customer sign-up processes with the help of self-service solutions. Furthermore the self-service interactive ticket dispensing kiosk can be used to acquire some basic information about the customer’s needs. Which help queue management system to put them in the right queue. Furthermore the queue management system can divert customers from one counter to another in real time to ensure maximum efficiency. This entire process is automated, hence the wait time is significantly reduced. Since there is no human involvement the entire process is automated, the efficiency is high which improve customer flow and reduce wait time.

Improve Customer’s Waiting Experience

Reducing the customer wait time is a great advantage however, the improving the customer waiting experience could double their satisfaction. There are certain features that a queue management system offers which help businesses improve the customer waiting experience. The wait become more difficult if we don’t know how long we would have to wait. A queue management system captures analytical and system usage data, it also monitor several employee performance KPIs. The AI based smart algorithms can easily determine the expected wait time. Publishing the expected wait time help reducing the stress of the customers. Furthermore the digital signage keep displaying the live queuing information which also keep customers engaged and distracted from the waiting. The queue management system also allow businesses to publish multimedia content for information and entertainment to keep user busy. The multi-lingual audio announcement system keep announcing the next ticket number. These all things keep user distracted from the boredom of the waiting and keep them engaged which reduced the stress of the waiting and improve customer’s waiting experience.

Improve Customer Flow

The customer flow is of the major aspect of queue management. Usually in each service center there are several counters, there are several services and each service is different from the other. There are so many factors that can affect the customer flow. For example, some services take more time than the others, there are certain services which can be only offered by the exclusive counters, different service agents work on different pace, etc. All these factors can impact the customer wait time. The queue management system take account of all these aspects and it is capable of taking fully autonomous decisions in real time, which enable it to utilize the full potential of the service agents and maximize the productivity. For example, if a particular service is offered at 3 out 10 counters, two of the service agents are working at a good pace, one is relatively slower and takes more time to serve a customer than the peers. In such case the queue management system can sense the customer flow pace, and it can move more customers from the fast moving queues than the slow moving queues to maintain the balance which also increase the overall performance of the team.

Furthermore there are several services which are exclusive and there are customer groups which require different treatment as per the business policy. In such scenarios the queue management system can completely understand the customer route and ensures a smooth customer flow. The queue management system can automatically direct the premium or VIP customers to exclusive counters, it can direct the customers to the designated counters based on their service requirements. If a counter stopped, it can automatically divert and distribute the load at the other counters. These features are fully autonomous, the businesses can configure their policies as an instruction set for the system and the queue management system takes all the decisions in real-time based on the data it is capturing from different sources and touch points. The queue management system can also effectively improve the customer flow for the stepped services. A stepped service is a service that is distributed among more than one counters, the queue management system can not only ensures smooth customer flow but it also direct customers to the next steps. Basically the automation plays a vital role in maximizing the customer flow.

Offer Virtual Queuing

The virtual queuing is the most modern and advanced type of queue management system. The virtual queuing allow customers to utilize remote channels and mediums to sing-up remotely for the queues. It means that the customers are not required to be physically present at the branch. The virtual queue management systems are integrated with multiple channels, such as queue management system mobile apps, online customer portals, company website, SMS, QR Code, WhatsApp, etc. All these channels improve customer experience by providing them freedom and control over their interaction and facilitate each customer journey step. Since the customers are signing up remotely, hence they can plan their visit to arrive only when their turn comes. They don’t have to sit in the waiting areas anymore. They can do whatever they want to do, this offer a great relief to the customers and doesn’t put any waiting pressure on them. Furthermore the remote channels also allow businesses to enable communication with the customers and send them alerts and notifications to keep them updated with the queuing status. Less wait time means no stress or frustration, the customers get served as they arrived. This has a great impact on customer interaction and make it easier for the service agent to deliver a satisfactory experience.

Reduce Employee Workload and Improve Efficiency

With the traditional queuing the employee works under high pressure and they have to deal with a lot of unwanted tasks such as managing the queues, answering to people’s queries, solving their disputes, and such activities. This can have a serious impact on employee efficiency and on top of that the business will require a lot of additional staff to ensure a smooth customer flow during the peak hours. However, with the queue management system the employee doesn’t have to deal with any of such task, the entire customer flow is managed by the queue management system. This reduce the work load of the employee, furthermore the queue management system automatically manages the customer flow which is also very helpful in evenly distributing the customer among all available counters. When employee work under balanced workload their performance automatically got improved and they tend to be more satisfied. Moreover the queue management system can also be integrated with internal systems and other business tools which enables it to help service agents with their pre-service and post-service tasks, and reduce the delay. Happy and satisfied employees tend to deliver better service and on top of that since the customers also arrive with a calm and stress-free mind, it is easier to satisfy them.

Collect Business Intelligence Data and Improve Decision Making Processes

As the queue management system is a digital tool it has capability to collect and record analytical and performance data. The queue management system can collect information about the footfall, the peak hours/days, different patterns, the data about the service usage, the employee performance data and even the customer feedback data which help management to take informed decisions and based their policies and strategies upon the analytical, historic and feedback data to maximize the customer satisfaction and service quality. For example the understanding of the peak hours, will let the management effectively utilize resources, the understanding of the wait time can help understanding the strength and weaknesses of the queuing strategies. The employee performance data will help the management and the HR to design effective training programs and improve employee performance and technical competencies. Furthermore the customer feedback data help the management to understand the customer’s needs, expectations and desires. It also help identifying the areas of improvement and enable the businesses to gradually improve the services and service quality.

Integration with Third Party Tools and Databases

The queue management system is designed on a highly adoptive and technologically advanced platforms. Which enables businesses to easily integrate in the internal IT infrastructure and the central information center. This enables the queue management system to send and receive data to and from all integrated systems, databases and the central information center. The integration also allow queue management system to offer more innovative features. For example the integration with the customer database allow queue management system to identify the customers at the self-service ticket dispensing kiosk via the customer ID, barcode/QR code, or even with the Emirates ID Card and so on. Integrating biometrics identification is also very common among the HR departments. The integration also allow the queue management system to facilitate the agent’s tasks. For example each agent have to prepare for the next service, this preparation require accessing certain information that are required for the service delivery, which can be automatically pushed to the agent dashboard if the queue management system is integrated with the relevant systems and databases and so on. All these features are possible because of the integration capabilities of the queue management system and directly or indirectly help improving the service quality and customer experience.

Conclusion

The service quality for any service based business is the crucial and extremely important. If a business failed to deliver the high-quality service they can’t retain customers for long. The customer retention depends on the service quality and customer experience. If the customers are happy and satisfied they tend to become more loyal with the brand. The loyal customers are a great asset for any business and are considered to be the key to success. Furthermore several studies and market researches shows that it is 5 to 25 times more expensive acquiring a new customer than selling to an existing customer. That is why the customer happiness, satisfaction and loyalty is crucial for the businesses. When it comes to customer service quality and satisfaction the queuing plays a crucial role. The traditional and manual queuing methods have completely failed the businesses that is why the businesses are actively seeking digital solutions to improve their queuing process. A digital queue management system is one of the most effective tool to manage the queuing process and it also have several other benefits too. The queue management system help businesses streamline the customer flow and automates several internal process which further help businesses reducing the customer wait time.

The wait time is one of the most crucial aspect of customer experience. The reduction in wait time have great effects on the customer experience, furthermore the queue management system also help improving customer’s waiting experience and the virtual queuing is capable of completely eliminate the wait time. Furthermore the queue management system help improving the employee performance and it can also support them with their primary tasks. The queue management system can significantly reduce the employee workload, which also help increasing the employee service quality. The queue management system also collect and provide highly valuable business intelligence data. The business intelligence data help businesses evaluate their ongoing strategies and policies and provide them valuable information which enable them to gradually improve the strategies and help them making informed and fruitful decisions. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or if you want our help to deploy a highly effective, cost-efficient and customized queue management system, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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March 1, 2022March 12, 2022

How Queue Management System can Boost Productivity and Profitability?

The queue management systems have become an essential part of customer experience and customer satisfaction strategy. Especially for all service based businesses having a digital queuing and customer flow management solution is extremely important. The market is very competitive in Dubai and all around the UAE, a common consumer in general is more advanced, conscious and aware of their rights. The governments are very strict for the quality and demand from each business to ensure high-quality products and services. The challenge is simple, improve your service quality, ensure maximum customer satisfaction, but the real challenge is to maintain the price of the service for the customers and cost of the service for the business. Whenever a business tries to improve the quality of the service their cost start getting higher, which will eventually limit their profits. However, for any business the primary goal is to delivery great customer experience and high quality service and at the same time maximize their profits.

Profitability relies on productivity and operational efficiency. The operational efficiency or the skills of your employees are absolutely necessary to achieve higher productivity which drives profitability and revenue. The whole process is not as that simple, in fact all these things are related to each other everything have some effects on everything else. The queue management system is a great tool to improve various business processes and to obtain higher operational efficiency by aiding your employees in their routine tasks and by improving their efficiency a business can achieve its long term financial and strategic goals.

Here is how a queue management system can boost productivity and profitability:

Queue Management System Provides Satisfactory Customer Experience and Increase Customer Retention

The customer experience and customer happiness is extremely important for long term success. The customer happiness lead to customer loyalty, which increase customer retention. The customer retention reduces the cost and expenses of marketing activity. Consider your clientele as a bucket and your business goal is to fill that bucket to its full capacity. If that bucket had a hole at the bottom, will you ever be able to fill it? No. The customer retention can fix that hole, and it lets you fill your bucket with less efforts. The studies have shown that it is nine to twelve time more expensive for a business to acquire a new customer comparing to selling to an existing customer. That is why the customer retention is extremely important to ensure maximum profitability. If you keep losing customers then you must have to increase your marketing efforts to such extant that it generate more leads and conversion in the same span of time as much as you lose the customers, only then you can achieve a steady growth. And that is extremely difficult and way too expensive.

That is why the customer retention is important. A queue management system facilitate customer journey and ensures a satisfactory customer experience which is a key to customer retention. Several studies and market research have recommended that one of the biggest reason a customer switch from a business is due to the unsatisfactory or a bad customer experience. For any service based industry the main driving force of customer experience is the wait time. The employee behavior, their level of expertise and all that is also important, but if a customer had to wait for a very long time before reaching to the counter, they will be already unhappy and maybe anxious too. With such a mood it is extremely hard for the service agent to satisfy that customer. However, if a customer is arriving at the counter with relaxed and comfortable state of mind, they will be more open towards conversation and they will be more understanding and cooperative. This will help the service agent to easily satisfy the customers and make them happy.

The queue management system also eliminates all the problem associated with manual queue management. As all customers and visitors will know that an automated system is controlling the queues and customer flow so their position is secure in the queue. The queue management system also allow businesses to create and manage virtual queues, which enables the customer to stay in the queue virtually, which means they don’t have to stand in the long lines, in fact they can wait in the comfortable waiting areas. The queue management system also comes with dedicated digital signage screens, which used to display the live queuing information to keep the user’s interest. All modern day queue management systems also provide an audio announcement system to keep the customers and visitors alert and engaged. On top of that a queue management system also provide businesses with an opportunity to run multimedia content on the digital signage screens along with the queuing information, which also increase customer’s interest and keep them engaged while they are waiting, this reduce the waiting stress and improve customer experience and customer journey to increase customer happiness and customer satisfaction. The customer satisfaction improve customer retention and results in higher profitability.

See More: Virtual Queuing and Digital Customer Experience

Queue Management System Improves Employee Performance

Employee performance is critical to maintain operational efficiency and productivity of any business. It also directly impact the cost and expenses of the business hence it also impact the overall profitability of the business as well. Businesses are always seeking ways to boost their operational efficiency and productivity while staying in the limitations of their budget to keep the cost and expenses to a certain level. Businesses in Dubai and all around the UAE have investing huge chunk of their hard earned profits in digital systems and solutions. A queue management system is proven to be among the best long term investments. A queue management system is capable of automating various business processes, which reduce employee workload. The queue management system can also automatically implement company policies and manage customer flow which usually require a lot of efforts from the employees, hence it impact their efficiency which is generally measured in terms of the customers they served.

Without a queue management system the service agents and staff has to manage the long queues, they have to solve people’s problems and they also have to address their complaints and queries instantly which are caused by the manual management. These problems and other such matters can consume a lot of time and efforts of the employees, which means the service agents have less time to focus on their primary tasks and they could also get distracted too. Which reduce their efficiency and also the quality of service they deliver. A queue management system eliminates all that and let employees focus on their primary tasks which can improve their efficiency and work quality to several times. Moreover the queue management system can be integrated with other systems and tools such as ERP, Customer Data Base, Central Information center, etc. This allow the queue management system to further facilitate the service delivery process for the employee, which simplifies service delivery process and reduce the efforts of the employee, hence they are able to serve more customers in a single shift.

See More: Impacts of Queue Management System on Employee’s KPIs

Queue Management System Reduces Per Service Delivery Cost

The major factors that drive the service delivery cost up for a business are the resources they have to use for a single service delivery. Or you can say with a certain amount of resources how many services can be delivered within a given timeframe. For example in a customer service center if there are eight counters, then there would be eight service agents, and the business might have to post more employees to manage the queues and crowd. In that scenario the business must also have to able to maintain a large waiting area where there large crowds can be accommodated. That will raise the operational expenses of the branch or office. However, with the queue management system since the customer flow is much faster, and the capabilities of the service agents are also improved and they are able to serve more customers in a single shift the need for large waiting areas or deploying more employees to manage customers and visitors while they are inside the service center will be reduced. Which is a straight forward cut to the expenses.

Moreover the queue management system can aid various business processes and it can automate various customer journey steps which also increase employee efficiency to serve more customers. The balanced workload and a pleasant environment also impact the employees and further improve their work quality and capability. Which raise the overall productivity of the branch. As the business don’t need to deploy more employees to manage the customer service center, they can utilize them for other purposes, hence the total number of employees required to handle a branch could be significantly reduced, in some cases it can be reduced by 50% to 60%. Which can save a huge amount of resources both in terms of cost and the human resource as well. Where a server was serving only twenty customers a day, with the help of the queue management system they might be able to serve fifty or even sixty customers a day. Which also improve the overall productivity of the branch and reduce the per service delivery cost. Hence a single service delivery costs far less and the overall profitability is raised.

See More: Efficient Queue Management System Qualities

Queue Management System Provides Business Intelligence Data

These days the growth and progress is heavily driven by the data. The data is considered to be the backbone of the modern day business frameworks. It doesn’t matter what industry you belonged to, making informed decisions, setting up achievable goals, and making great strategy is the key to success. This data is generally referred to as business intelligence data. For any service based industry it is extremely important to understand their customer journey, customer experience, employees and trends. A queue management system can generate extremely crucial business intelligence data for a business. The businesses can utilize this data to analyze their customer journey, the level of difficulties a customer faces while moving through it and the factors which can impact customer experience are very important. Furthermore the business intelligence data from a queue management system can also help businesses to analyze and assess the effectiveness of their various business processes and employees as well. Which can help them build better strategies, take right actions and utilize resources more effectively to boost their productivity and profitability.

The queue management system can accurately track the waiting time of the customers on micro and macro levels. The queue management system can maintain the record of the waiting time for each individual customers. It can also provide average waiting time for each service. Businesses can also learn which employee is performing well at which service and position by analyzing employee KPIs and system usage data. The businesses can easily learn where the bottlenecks are created and what is causing them, they can also analyze employee performance. The employee performance data can be shared with the HR and decision makers to let them deploy the employees on service counters where they perform well or to arrange training for them for which services they perform poorly or less than the expectations and so on. A queue management system can be goldmine of the business intelligence data. Businesses can utilize this data to take timely actions, set strategies and make future plans. Which help them utilizing their resources more efficiently and effectively. This reduces the service delivery cost, maximizes the overall efficiency of the branch and increase the productivity and profitability of the business.

See More: What are the Key Features of an Enterprise Resource Planning Software (ERP)?

Conclusion

A queue management system is a great tool to boost the productivity and profitability of the business. The businesses can easily reduce the customer wait time, minimize their efforts and maximize the efficiency of the employees to ensure the customers will have a satisfactory experience. The happy and satisfied customers are the most precious asset of any business. The customer happiness drives their loyalty and loyal customers are more likely to have repeated business. In the long term the queue management system can save significant cost and expense. The business intelligence data, cost reduction, employee performance improvements and customer satisfaction drive growth and help businesses in achieving their future goals. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the subject or if you have an enquiry, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Key Features of an Enterprise Application Software (EAS)

February 12, 2022February 26, 2022

Efficient Queue Management System Qualities

Businesses in Dubai and all around the UAE heavily rely on digital queue management systems to manage and improve the queuing experience of their customers. A queue management system is an essential part of customer experience strategy. Businesses belong to the services based industries require their customers to visit them all the time. No matter if you are a bank, hospital, restaurant, a small local business or a large size government office, if customers are visiting you then you must have a strategy to manage and streamline the customer flow. A queue management system comes with several advantages, which can improve customer experience, such as the automated queue management and tickets solve all problems associated with ticket-less manual queuing. The queue management system reduce customer wait time by improving employee efficiency and aiding them in their routine tasks. It can also increase customer engagements by displaying multimedia content and live queuing coverage at digital signage. Such features keep the user engaged and reduce the effect of wait time. The employee workload is divided which boost their efficiency and the customer end up getting satisfactory service.

These days almost every businesses is using a queue management system. That means all of your competitors would also be using a queue management system. This begs an important question, how you could differentiate yourself from your competitor? The answer is ‘just do better’. It is extremely important that you offer something better to your customers. Only an advanced and efficient queue management system can provide you a tangible competitive advantage. In this blog we will list the key qualities of an efficient queue management system and what you should be looking for while choosing a queue management system for your future needs.

Signup for the Queue

The very first step for any customer or visitor is to sign-up for the queue. An efficient queue management system always use an interactive kiosk and UI (user interface) to allow customers and visitors to sign-up. The intuitive design makes the process simpler. Usually in Dubai and all around the UAE such user interfaces are designed to support multiple languages. It leaves a very pleasant effect on the customers if their business is able to communicate with them with their native or favorite language. The first thing that the system ask the customers is to choose a language, then it asks them to select the required service from the list. Some businesses at this point also acquire customer identification details but it entirely depends on the business needs and policies. A pleasant sign-up experience help generating a positive vibe. On top of that the system can collect necessary information that can be used to further improve the customer journey. An efficient queue management system can automatically sign-up the customers to the right queue as per their selected service or as per their personalized experience.

Customer Waiting Experience

The customer waiting experience is very crucial for customer satisfaction. A pleasant and relaxing waiting experience always improve customer’s interaction with the server/agent. The wait time is not measured or evaluated in terms of numbers. For example, an efficient queue management system is capable of tracking the record of all the previous service deliveries and also the performance of the server/agent. On the basis of this data it can very accurately predict the expected wait time. The expected wait time should be printed on the ticket. This has very positive effect on customer’s minds. When we are sitting in the waiting area we always feel the time is passing slower, when we are standing in the queues, we feel the queues next to us are moving faster. This is only psychological effect and it has nothing to do with the actual wait time. That is why for the customer experience we consider two types of wait time, one is the actual wait time as per the clock and the other is the perceived wait time which we feel. This phenomenon is very important. That is why an efficient queue management system not only prints the expected wait time but also displays the remaining wait time on the signage screens and large displays to keep the customers and visitors calm.

In order to further improve the customer waiting experience an efficient queue management system support digital signage features to run dynamic content on the digital signage used to display queuing information. These signage are installed on all strategic location so that each and every customer in the waiting area or lobbies can view at least one all the time. The live queuing coverage will give them an impression that all the queues are moving. On the same screen the dynamic and multimedia content can be displayed, which increase customer engagements and keep them busy while distracting and dividing their attention. This has a great effect on customers and the sense of waiting can be minimized. Furthermore an efficient queue management system also use sound systems to make announcements and customer calling in multiple languages, which also keep users engaged. The SMS alerts and notifications can also be added to enhance customer experience and it also provide them freedom to go out while they are virtually present in their queues. Such qualities of an efficient queue management system can significantly improve customer’s waiting experience and help minimizing the waiting stress.

Read More: Queue & Waiting Time Management

Automatic Customer Routing and Customer Flow Management

In any business and organization there are always multiple services. In the office or at a branch a business serves multiple services. For some services there are dedicated counters, for some services there are not. Some services are stepped services and require a customer to go to several counters to get a complete service delivery. Some businesses have different priority levels for different sets of customers such as VIP or Premium customers, the customers with special needs, and regular customers, etc. Businesses also allocate specific counters for specific customers as well. All these variables makes the customer routing and customer flow management more difficult. Difficulties lead to mismanagement and unnecessary delays in the service which have a very negative impact on customer experience. An efficient queue management system is capable of routing customers as per the pre-determined protocols and policies of the business. Which makes the customer flow smoother and quicker. In order to prevent bottle necking, an efficient queue management system is also capable of diverting customers from one counter to the other. Hence the customer journey can be reduced and the wait time can be minimized.

Boost Employee Performance

An efficient queue management system can aid employees in various different business processes. The automation and digitalization provides more control and less hustle. The employees get free from unnecessary tasks, which means they can focus on their primary tasks. This boost their work capability, efficiency and quality of service. In addition to that an efficient queue management system also provide an intuitive agent dashboard. Which is used to provide various controls and information to the servers/agents. The agents can control the customer flow through their dashboard and they can also get customer information and any other data beforehand. An efficient queue management system is also capable of data integration and data synchronization, which enables it to help agents in preparations for the service delivery, reduce their effort in each service delivery and also expedite the service delivery process. All that can be achieved due to the customer identification and/or identification of the service they are looking for. An efficient queue management system also aid the post-service tasks and can automate several steps. All those qualities of an efficient queue management system reduce the employee workload, stress and efforts which can significantly boost employee performance.

Reduce Wait Time

One of the most valuable quality of an efficient queue management system is that it significantly reduce the wait time. The wait time is one of the most impactful aspect of customer journey and a longer wait time can completely ruin customer experience, no matter how much efforts you have done regarding other aspects of the customer journey. It is extremely important to reduce the customer wait time and improve their waiting experience. If a customer had a longer waiting time, they will get stressed, and when a stressed or anxious customer arrive at the counter it is extremely hard to change their mood and provide them satisfactory service. However, if a customer journey is shorter and the wait time is less and the waiting experience is good, the customer will arrive at the counter in a very calm and neutral mood. It is much easier to satisfy customers who are calm and are more accepting towards agents.Moreover the improved employee efficiency, business process automations and improvements and better customer flow result in significant reduction in customer wait time.

Increase Profitability

The automation and digitalization always result in cost reduction and higher profitability. If a business commissioned an efficient queue management system, it automates queuing process, customer journey and customer flow management. Which means a business needs very less human resource to manage this operation. The cost of human resource is much higher comparing to the operational and maintenance cost of a digital system. This significantly reduce the operational cost and resultantly the per-service cost get reduced. Moreover the customer churn is a biggest lost, as most of the customers leave without availing the service due to longer wait time or crowd at the branch. An efficient queue management system results in improved customer experience and quicker service delivery which also prevent crowd formation and enables smoother customer flow that reduce the customer churn rate and increase revenue of the branch/business. Furthermore the queue management system also provide in-depth business intelligence data which help businesses to understand their policies, business processes and employee performance. This information is very helpful in decision making and long term strategy building which also help boosting the revenue and profitability.

Customer Satisfaction Drives Customer Loyalty

The customer happiness and customer satisfaction is considered to be the key to success. Any business’s performance can be judged on the bases of customer satisfaction. As the customer satisfaction means everything is in right order and the performance is at optimum levels. When a customer get satisfactory services from a business, it is most likely to come back and do repeated business. This is called customer loyalty. The loyal customers are a great asset and act as a foundation for the long term success and sustainable growth. Every business does marketing and efforts to promote its brand to acquire new customers. If it keeps loosing existing customer, no matter how much efforts it is putting into acquiring new customers, its growth would be halted, and eventually it will take negative course. The happy and satisfied customers are tend to be loyal customers. The customer loyalty help business elevate and the loyal customers are also good brand ambassadors, they spread brand message and positive feedback though social media, word of mouth and endorsements. The customer loyalty and positive brand image help businesses achieve their marketing goals.

Studies have shown that the businesses with positive brand image tend to do well in their marketing campaigns comparing to the businesses with negative brand reputation. Hence the positive brand image results in better ROI from the marketing campaigns too, which ultimately reduce the cost of lead generation and conversions. Another advantage of loyal customers is that they always stick with the brand, they are always willing to give another chance and they do not quickly switch to another service provider. Studies have shown that the loyal customers also provide better feedbacks and share their opinion and suggestions more openly. The studies have shown that it is 9 to 12 time less expensive to make a sale to an existing customer than acquiring a new customer. In long term this could have a huge impact on the profitability and growth of the business.

Offers Virtual Queuing

Virtual queuing was designed to enhance customer’s experience. Especially it provides a lot of freedom and more flexibility with the waiting experience. However, during the past two years the virtual queuing gain popularity in Dubai and all around the UAE. The virtual queuing enables businesses to let customer sign-up for virtual queues and doesn’t require them to be physically present all the time in the queue. Now a days the virtual queuing is further improved with the functionality of remote sign-up features. It means that a customer don’t even have to come to the office or branch to generate ticket, in fact they can do so remotely or through their mobile devices. There are several channels that can be used for remote sign-up process such as mobile applications, SMS, email, online/websites, customer portals, QR Codes, etc. An efficient queue management system must provide advanced and modernized features to ensure an excellent customer experience and maximum productivity. Once a customer sing-up via a remote channel such as mobile app, they start receiving important information about the on-going queuing, they get alerts and notifications too. Hence a customer can plan their visit only at the time their turn will come. It means that the wait time can be reduced to none. That is why virtual queuing is gaining too much popularity as it reduces the wait time and improve customer experience and convenient.

Enables Third Party System Integration

An efficient queue management system always support and provide system integration with the third party tools and enterprise software. In this modern era of digitalization it is very important that the entire business information center is centralized and connected to everything else. An efficient queue management system can be linked with other systems to synchronize customer data, feedback data, and much more to improve relevant business processes, customer experience and service delivery processes. The system integration allows the queue management system to push and fetch data from any other integrated system or data center. Moreover an efficient queue management system can be integrated with other tools and hardware peripherals such as customer feedback collection tools, touch screens, EID readers, RFID, passport reader, QR Code/Barcode Scanners, etc. Such integration help queue management system to automate various business processes and reduce the customer efforts throughout the customer journey. The integration also enable the businesses to link the reporting and system stats with the other systems and vice versa. The system integration is great to boost the performance and efficiency of the system.

Collect Business Intelligence Data

An efficient queue management system collects business intelligence data and system usage details from each and every touch point of the customer journey. The queue management system also tracks and record employee performance data. For example the system can capture details about the customer journey and customer experience. What services are used the most, what are the busy hours, what is the average service delivery time including each service delivery time as well. The complete log is maintained for analysis and decision making purposes. An efficient queue management system offers in-built analytical tools and data processing algorithms. These tools help businesses to process the business intelligence data and help them identify the areas of improvements. Another great quality of an efficient queue management system is that it also collects customer feedback data. The customer feedback collection gives customers confidence, trust and a sense of importance, which is good to strengthen the customer relationships. The customer feedback data can provide a deeper insight to customer’s minds and help businesses to understand customer’s needs, expectations and problems. Businesses can use customer feedback data along with business intelligence data to evaluate their business processes, quality of products & services, employee efficiency and much more. This information is critical in taking actions and making future strategies for a long term growth.

Conclusion

These days a queue management system is not just used to streamline customer flows and manage waiting lines, in fact an efficient queue management system can literally transform the customer experience and customer journey. An efficient queue management system automates various steps and optimize business processes that are impacting customer journey. A good customer experience drives customer satisfaction which is a key component to gain customer trust and customer loyalty. The customer loyalty have a great impact on brand image. An efficient queue management system also reduce the workload of the employee and boost their efficiency. All these qualities along with automation and digitalization help reducing the cost and improve overall efficiency of the business. In this blog we have listed all important qualities of an efficient queue management system. If you want to learn more about the subject or if you have an enquiry, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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January 19, 2022February 26, 2022

Business Process Optimization Using Queue Management System Business Intelligence Data

Business process optimization is mainly done to improve customer journey. The customer journey and customer experience is crucial for customer centric businesses. In order to delight their customers businesses heavily rely on digital solutions. The queue management systems, CRMs, ERPs, Online Portals, Digital communication and smartphone apps are the most commonly used digital tools in Dubai and all around the UAE. Modern day queue management systems doesn’t only offer queuing solutions, in fact the most important aspect of a queue management system is its queue analytical data which is also referred to as business intelligence data. This data is vital for any business’s growth. Businesses use the business intelligence data gathered from queue management system and other systems to analyze and assess their business processes, strategies, practices and even the entire organizational culture. The primary objectives of collecting and utilizing business intelligence data is to boost operational capabilities, improve products/services, increase employee performance, and the most important is to enhance customer journey and experience to ensure ultimate customer satisfaction.

The customer satisfaction is what every business wants, because it leads to higher customer retention and it maximize customer loyalty. A loyal customer base is a foundation of long term success. Businesses need customer loyalty to expand and grow. If a business keep losing precious customers, no matter how many more they are adding to their sales funnel, eventually their growth will be halted and soon they will start getting decline in sales and revenue. It is due to the brand image and brand reputation. The loyal customers help improving brand reputation and add credibility to the brand name, however, the customer who are quitting with you are causing the reverse effect. It all depends on customer happiness and customer satisfaction and the customer satisfaction revolve around the customer journey and customer experience, which can be assessed effectively by a queue management system. In this blog we will cover all the details about collecting, analyzing and implementing business intelligence data from a queue management system to optimize relevant business processes.

Collect Data at Customer Sing-Up Step

The very first interaction of a customer is at the sign-up stage. The queue management systems allow various different options for sign-up. The modern day queue management systems also provide facility to sign-up remotely and also support mobile sign-ups. These all different channels can be utilized to collect use details and other relevant data. The RSI Queue Management System [LINK] is a data driven tool, and it allow businesses to add customize fields and enable them to collect various details at the sign-up process. Furthermore the businesses can also use different channels for different inputs. For example, the sign-up kiosk at the business’s premises is suitable to scan RFIDs, Smart Cards, EID Cards, and Passports and much more. However, if you are providing your customers with SMS sign-up facility, then they won’t be able to input that kind of data. The businesses have to be innovative and creative in order to collect the right data from the right channel.

Another important thing to consider is the customer experience. For example if a customer is signing-up from an interactive kiosk and there is a huge form to fill-in, then obviously this would bother them, in addition to that there could be mismanaged queues for the sign-up which is extremely bad for the customer experience. Taking some inputs at the check-in step is important it allow businesses to set-up certain work flows and logics which further help them to segregate customers easily and such data can also be used to route the customers to their dedicated lines, which significantly reduce their wait time. Furthermore businesses can utilize this data to understand which services the customers are using the most and it also help them to speed up the service delivery process by automatically pushing relevant information to the service agent’s dashboard.

Log Customer History to Improve their Service Experience

The customer experience is the ultimate goal for any business. Businesses invest huge amount or resources and money to improve customer experience. A queue management system collects and compile history logs for any customer. A business could be offering dozens of services with dozens of counters in a single branch while having hundreds of daily customers. It is extremely hard for the service staff and also for the customer to remember the details. However, a queue management system can keep and maintain the history of all of the customers and service agents such as, the list of all the services availed by the customer in the past along with the details of which service agents served them in past, etc. The queue management system can relay this information to the customer service agent’s dashboard as soon as a customer reached them. Especially the information about their last visit is important and would be very helpful to the service agent.

As the customers always expect from the business to treat them exclusively and give them importance, however it is impossible for the service agents to remember every customer’s history and past visits, that is why when a customer feels that the service agent knows all the details about their past visit and even previous history they feel better and feel that the service agent will be able to help them more effectively. This enhances their experience and also make it easy for the service agent to satisfy the customers and offer them a better solution to their problem. Furthermore the service agent can also check the entire details of their past visits such as their waiting time, the service agents, even their feedbacks and chats. Those details are very helpful in serving the customers and also leave a good impression on them. When the customer knows that the business keep record of everything and utilize it to improve the service quality they feel more connected to the brand. It also help improving brand reputation and customer loyalty which is a key to success.

Collect Branch Traffic Data to Improve Customer Journey

The branch traffic data is very important, most of the time businesses do not pay much attention to it. The branch traffic data monitor and log all the details about the customer traffic along with the time and various other details. This detail provide a clear picture of the busy hours, busy days and it also logs which service was availed the most and which counters were busier. Most of the time a business offers multiple services and it usually have different counters dedicated for different services, this is done for several reasons such as improving customer flow and service quality, dealing with different priority levels of the customers and sometimes certain staff is trained only in certain services. This is very common in businesses in Dubai and all around the UAE. So, if a queue management system can provide all those details then it is easier to understand the chock points and businesses can easily identify the flaws in their policy. With the branch traffic data businesses can easily rectify such issues and get their staff ready for any expected situation.

Moreover the businesses can also link this data to other tools and systems such as with their online appointment booking module or virtual sign-up channels to provide their customers with the details and expected scenarios for the time of their visit. Hence the customers can also plan less busy hours to ensure quicker service delivery and lesser wait time. The staff can also be prepare for the busy hours and the business can also utilize their resources more effectively to ensure a smoother customer journey.

Collect Customer Flow Stats to Improve Policies

Collecting customer flow stats and analyzing them is very important especially for the businesses who offer stepped services or who different priority levels for different customers or groups of visitors. Businesses have set policies and strategies to route customers according to their service type and their priority level. There could be different priority levels, such as VIP, Premium, and People with special needs and so on. Similarly for different service there are exclusive counters too. Some services are technical, some require non-technical assistance or any other such category is defined for the services. Along with all those variables there are certain scenarios too that require management and real-time decisions. A queue management system is capable enough to handle all those details by itself. All this is achieved with intelligent algorithms and AI (artificial intelligence) based software management tools. These tools are automated but require basic inputs from the administrators.

All those inputs are according to the policy of the business. For example, if a customer signed-up in a wrong queue and the customer service agent realized it only when the customer arrived at the counter. Some businesses allow them to shift the customer to the next available counter and get them the service immediately and some requires the customers to sign-up for the other counter again and wait in the respective queue. Similarly there are several other scenarios, all these scenarios are handled by the queue management system in real-time and all the decisions are made as per the pre-programmed company policy. A queue management collects all such details and make them available in the form of reports which a business can use to assess the effectiveness of their policy. Business can improve their policies and make changes in their operational processes to make sure the customers will get the best experience hence the customer journey can be improved drastically.

Measuring KPIs and Efficiency Metrics

The KPIs or Key Performance Indicators are crucial for businesses. A queue management system can provide deep insight into the individual employee performance as well as the performance of the departments, teams and branches. It provide quantifiable KPIs for all customer facing employees. The in-built analytical engine and statistical data formats allow the businesses to compile different reporting formats such as detailed reports, summary reports or even trend reports. Thus the businesses can easily analyze which employee’s performance is getting better and who is not performing well. Such data can be relayed to the HR department so adequate actions can be taken to help employees boost their performance. Business can also share KPIs data with the individual employees to boost up their morals and to encourage them to perform well.

The queue management system can also measure the service delivery time and various other details which provide businesses with the information about the efficiency of the interlinked departments and systems as well. This also give them a chance to accurately assess the performance and efficiency of the employees, systems and mechanisms that are involved in the customer journey. The queue management system can accurately measure the number of customers served by a particular agent, time spent on each customer and each service delivery, etc. This will help them allocating the bottlenecks and aid them in forming new policies and making changes in the business processes to improve overall efficiency. Such way businesses can utilize resources effectively and boost their operational capabilities and work efficiency without adding any strain on the expense or per service cost.

Collect Customer Feedback via Queue Management System

Collecting customer feedback and asking them about their opinion of suggestions has become very common in Dubai and all around the UAE. Businesses uses different mediums, channels and tools to collect customer feedback. The government itself is stressing a lot on the importance of customer happiness and customer satisfaction. There are several tools that allow you to collect customer feedback data and analyze it. However, these days all modern queue management systems comes with in-built customer feedback collection tools. This is due to the importance of the customer feedback data in the business intelligence data. When a business collects customer feedback data using a queue management system it provide them several advantages which are not possible with mostly off-the-shelf solutions. The customer feedback collection also help building trust and establishing good relationship with your customers. The customer feel the business seriously care about their feelings and is eager to know their opinion and feedbacks. This improve customer experience and increase their loyalty.

When a queue management system is used to collect customer feedback data, it not only simplify the process for the businesses but it also simplify it for the customers too. Which results in higher response rate and improved data quality. A queue management system can link the customer data and their ticket time and several other details to their feedback data, hence the customers are no longer required to input their basic information or identification details. All these details along with the service they have availed and the details of the service agents are already mapped to the customer feedback and made available in the system. This makes it easier for the businesses to analyze the data and also help them on later stages such as closing the customer feedback loop, etc. The businesses can also link the customer feedback data with other systems and the central information center which simplifies various business process that involved in analyzing the customer feedback and taking actions on it. The businesses can combined other performance and KPIs data along with the customer feedback data to further improve the accuracy and quality of the data. Which can help them to improve customer journey, customer experience and quality of the service.

Integrate Queue Management System Business Intelligence Data

The data integration is one of the basic feature of any modern day digital system. Whether it is a customer satisfaction solution or an operational process management tool the data integration with other systems and databases is must to ensure the maximum outcome. A queue management system can easily allow integration with other enterprise tools and organizational systems via APIs or secure web services. This data integration allow the management to improve several internal processes and work flows. For example the business intelligence data can be automatically relayed to the concerned department in real-time along with notifications and alerts for important events. This not only simplify the communication between several departments but also make it easier for the management to take quick actions if needed. The queue management system can also collect data and integrate it into its business intelligence data to further improve the quality and accuracy of the data. The integration is a two-way communication, it means that the queue management system can push data to other systems as well as it can pull data from them to ensure maximum operational efficiency and productivity of business processes.

Conclusion

Every business wants its customer to be satisfied and delighted by the service/product and interaction they have with the business. Businesses in Dubai and all around the UAE invest huge amount of their revenue in customer satisfaction whether it is improving customer service quality, product development or brand reputation, whatever can please your customer is important. A queue management system is a central point of managing customer journey which drives customer happiness and customer satisfaction. These days a queue management system not only used to manage queues and customer flow but it is also used to gather crucial business intelligence data. This data can help businesses understand the needs, demands and expectations of the customers as well as it provide a deeper insight to various business processes and also help highlighting areas of improvement.

That is why businesses need queue management system business intelligence data to improve their productivity, profitability and efficiency by improving various business processes. RSI Concepts is a leading brand of queue management system and we also provide customized solutions to meet the very specific needs of our clients. If you want to learn more about the topic or if you have an enquiry please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: The Ultimate Guide to Queue Management

January 18, 2022February 26, 2022

Why Restaurants Should Follow McDonald’s Self-Service Queue Management Strategy?

The businesses in Dubai and all around the UAE are adopting self-service solutions to enhance their customers’ experience and to boost their productivity and efficiency. Earlier, restaurants and fast food services were not as that interested in adopting to such innovative solutions. When McDonald’s introduced self-service food ordering kiosk, everyone noticed, both the customers and the competitors as well. People started enjoying the experience of being able to order instantly without lining up in long queues. The other businesses should also learn from this example. In fact the self-service market had witnessed a huge growth all over the world. Businesses from all sectors are trying to implement self-service technologies to improve their customer experience and to reduce the service cost. The fast-food restaurants and food industry have reported a significant growth after deploying the self-service solutions. In this blog we will discuss why other restaurants should also follow the McDonald’s self-service kiosk and queue management solution to boost their sales, productivity, profitability and customer happiness.

Reduce Customer Wait Time and Customer Churn

The customer wait time is the single most destructive element of the customer journey and is considered to be responsible for almost 30% to up to 80% of the customer churn. The customer churn means a customer who is already willing to make a purchase or convert, leave without converting. In case of food and restaurant businesses this is due to long queues and crowd formation in the restaurant. Consider yourself in a hurry to have a meal at the lunch time or either a dinner. You have planned to go for a McDonald’s meal and as soon as you reached there, you saw too many people waiting in long lines, will you happily wait there or will you look up for other options? Of course almost 8 out of 10 people would at least consider looking up for other available options rather waiting in the long queues. And whoever will wait in the queues they will be unhappy with that. Resultantly the customer experience is ruined and the customer churn rate will also rise. However, when there is a self-service kiosk the customers don’t have to wait in the queues, they can simply place their order from the interactive touch screen food ordering self-service kiosk.

Improve Customer Experience and Gain Customer Loyalty

The McDonald’s self-service queue management strategy have many benefits. It provide a lot of chances to improve customer journey and customer interaction. For example, if a customer comes to a restaurant, he/she had to wait in the queue for let say 10 to 15 minutes or even more, at the end when they will reach at the counter, the customer service agent or cashier ask for their order, they immediately tell them what they need, then the cashier start up selling them without realizing that the customer is already anxious and stressed due to the waiting time he/she spend in the queue. This could further ruin the customer experience. However with a self-service queue management strategy the customer can simply place their order from the food ordering interactive kiosk. The restaurant can provide large and detailed menu on the bright large display screen, along with the suggestive items or promotional items that can successfully up sell without bothering the customer. As soon as the customer finalize their order they got signed up for the queue which significantly reduce their wait time.

The customer can also avail facility to pay with multiple different payment methods which is also very convenient for the customers. In addition to that another big advantage of the self-serving queue management strategy is that the customer always get the correct order, as they themselves are placing the order from the self-service food ordering kiosk, so there is no chance of cashier or sales agent mixing up their order with someone else or any such thing. This could significantly improve the customer experience and ensure higher levels of customer happiness and customer satisfaction. The customer happiness is a key to customer loyalty and the customer loyalty is a key to success for any business. The loyal customers stick with the brand, it is hard to switch them, they often neglect any bad experience and they tend to be a good brand advocate in real-world and in social media and online. This provide a great long term advantage and help improving brand image.

Enhance Communication and Increase Customer Engagement

Customer engagement is very important to add excitement to the customer business relationship. The interactive self-service kiosk comes with a medium sized bright touch screen display. Which could attract customers from far away. Sometimes it happens that we planned to buy something and went to the market or mall, suddenly a bright screen displaying a great offer that caught our eye and instead of going as per the plan we decide to first inspect what they are selling. Same is applicable for the restaurants and the fast-food businesses, especially the one who are located in a food court or in the area where other businesses from the same category are also located. Anyway, when a customer reaches to a digital kiosk either for information or to place an order, the restaurant can increase customer engagement by running promotions, providing information about latest offers, etc. Such communication strategies are great to increase customer engagement and also help improving the sales.

Improve Employee Efficiency and Quality of Service

The interactive self-service kiosks are not used to replace the employees. In fact the interactive self-service food ordering kiosks are used to divide the foot fall of the customers and reduce the work load of the employees. The balanced workload ensure highest work efficiency and better order accuracy. It also reduce the queues hence it also help the employees to provide better service and makes it easier for them to satisfy their customers. When the employees have too much workload and at the same time the customers have to wait for a long time in long queues, it is harder to deliver a satisfactory service. However, when the customers are divided between the self-service interactive food ordering kiosk and the counters then both the employees and the customers have less strain and it is easier to make them happy and satisfy.

Increase Sales and Revenue

The self-service food ordering kiosks have several benefits for the customers and the employees along with that it is great for generating more sales and revenue for the business. The interactive user interface allows the customers to easily navigate through the menu and it can also suggest products, add-ons, special offers, etc. Which makes upselling easier and more convenient. For example, if a customer is ordering for a regular meal, at the checkout step the kiosk can suggest them some add-on or soft-drink or fries or any sweet or any such thing, and most of the time the customers add them to their menu that is how the interactive self-service food ordering kiosks can help businesses in upselling. The self-service interactive kiosk doesn’t require any staff, it is fully automated and it can be a great alternate to adding more counters. In addition to that there is no regular or monthly expense of the self-service food ordering kiosk, it doesn’t require much maintenance, and the entire operation is fully automated. The interactive self-service kiosks technology have a longer lifecycle and can last for years without needing any upgrade or modification. This makes it a very cost-effective solution in long terms.

Easy Scalability – Aim for Future

The interactive self-service food ordering kiosks are built on a most widely used computer technology, which makes upgrades, expansion and modification in the system very convenient and cost effective. Usually the interactive touch screens comes with in-built computer. The computers runs on Windows or Android, both are the most widely used technologies. The restaurants can easily acquire a company to develop the required solution for them. The customization cost is also very less and the upgrade or modification is also cost-efficient. There are tons of peripherals and accessories available in the market that can be integrated with the interactive self-service kiosks to enhance its functionality and to improve the user experience. In addition to that the self-service queue management system is based on a centralized server, which allow the businesses to easily add more kiosks at any time and any place. The centralized information center also enables remote management and monitoring features and allow the businesses to manage the entire network from a central location (such as head office) or even from any remote location via internet. These features makes it a future ready tool and also help businesses to minimize their cost in upgrades and customization.

Business Intelligence Data Collection and Customer Feedback

The interactive self-service food ordering kiosk is a great tool for self-service queue management strategy. It also collect business intelligence data from various touch points in the customer journey and also help businesses understand the popularity of certain products and aid them in communication and marketing strategies. The system can provide in-depth system usage and statistical data with in-built analytical tools and various reporting mechanisms to compile actionable reports from the business intelligence data. Moreover the self-service interactive food ordering kiosk can also be used to collect customer feedback. The restaurants and businesses can conduct short customer feedback surveys and polls via the interactive kiosk. Which can provide further insight to the customer’s mind and let businesses understand the demand, needs and expectations of its customers. The restaurants and businesses can use the businesses intelligence and customer feedback data to identify the areas of improvement and then they can lay down their future strategies and make policies that suit best with their customers and business goals.

Conclusion

The McDonalds’ self-service queue management strategy was a great idea. It not only helped them to boost their operational efficiency but it also increases customer satisfaction and sales. There are several factors that can contribute to customer journey and customer experience. Bad customer experience and long queues are the major cause of customer churn which deprived the restaurants from valuable sales. However, by deploying an interactive self-service queue management strategy a restaurant can enjoy various advantages such as improved customer experience by reducing wait time and offering instant service via interactive self-service food ordering kiosks. Moreover the restaurants can easily increase customer engagements and improve their upselling as well. The interactive touch screen based digital menus attract more customers and also improve the size of each sale by suggestive marketing techniques and appealing promotional campaigns. The customers who are using the food ordering kiosks can easily explore the entire menu, hence there is no chance of error or mistake in the order.

The restaurant can also utilize the business intelligence data that is collected from the self-service food ordering kiosk and system which is very helpful in making improvements to ensure ultimate efficiency and customer satisfaction. The customer feedback collection is also a great tool to acquire first-hand business intelligence from the customers. RSI Concepts is a leading customer satisfaction provider specialized in interactive self-service solutions. If you want to learn more about the topic or if you have an enquiry please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Why Bank should Integrate Appointment Booking System with a Queue Management System?

January 5, 2022February 26, 2022

Why Bank should Integrate Appointment Booking System with a Queue Management System?

A queue management system and an appointment booking system, both are two different systems and most of us are quite familiar with them too. Both have their application and are used to facilitate the customers and to enhance their experience and interaction with the business. In case of banks the customer experience is always the top priority, especially the banks that are located in Dubai or anywhere else in the UAE. The customer experience and customer satisfaction is considered to be the key to success. The UAE is a very competitive market for the banks, there are too many options available for everyone, if a bank fails to satisfy the customers they will not going to think twice before switching to another bank. The market have changed since past few years, the digitalization on large scale, the COVID situation and multiple other factors have left profound effects on the market trends and customer behavior. Now a day’s people are more adoptive and comfortable with the technology, in fact people also expect from their favorite brand to offer some kind of digital interaction or a digital solution that can enhance their experience and interaction.

Banks all over the UAE are proactively seeking new methods and techniques to deal with the new trends and customer’s expectations. There are certain things that we already know can ruin the customer experience, such as unmanaged queues, long waiting time, poorly organized customer flow, low quality customer service, etc. Customers don’t want to wait, in fact studies have shown that in general a customer would like to wait for up to 10 to 13 minutes at maximum, any wait time more than that start affecting their experience. Customers and visitors are also more conscious about their safety and health, though the COVID situation in our country is under control but still the effects of that have changed our general behavior. A queue management system can be a great relief for the banks and the customers too, but everyone is doing that, there are certain things that can be added to the queue management system to further improve the customer experience, one of them is integrating an appointment booking system.

Here is how an appointment booking system can be integrated with a queue management system and how it could help transforming the customer experience and customer journey in the banks:

Introduction to Queue Management System

A queue management system is a technological solution that help banks to streamline their customer flow, improve their customer’s experience and customer journey to ensure the ultimate customer satisfaction. The customer satisfaction is the primary goal for any business whether it is a bank or any other business organization. The customer satisfaction means that when a customer leave your premises after availing a service, they left happy, satisfied and fulfilled. This will make them loyal to the brand and will also directly or indirectly improve various factors which are good for long term sustainable growth and profitability. The queue management system is a great tool to monitor and analyze the customer journey and various business process and it also monitor various employee KPIs. All the data is combined to generate valuable business intelligence which than can be further analyzed with in-built analytical tool to compile comprehensive and summary reports.

Banks can utilize a queue management system to improve their customer journey, operational capabilities and it will also help them to increase profitability. Satisfied customers are more loyal and play a vital role in long term growth.

Introduction to Appointment Booking System

An appointment booking system is a digital tool that allow the customers and visitors to book a spot to meet up with the customer service or sales agent or simply to get a service done from the business. Banks and other financial institutions in Dubai and all around the UAE are investing heavily in productivity solutions and systems. The banks are well aware of the importance of the digital solutions and also the human to human interaction. That is why the customers and visitors are always welcome at the banks. The human to human interaction is critical to build trust and to establish long term relationship with the customers. However, if a customer will have to wait for a very long time before they get a chance to meet the bank representative, it is extremely hard to deliver satisfactory service. That is why the appointment booking systems and tools are used.

The appointment booking system ensures that the customer get a schedule for meeting the right person at the most convenient time for them and they don’t have to wait, so they can peacefully interact with the staff and get the service done.

How Appointment Booking System can be integrated with a Queue Management System?

The Appointment booking system is a software program that allow the customers and visitors to sign-up or register and schedule an appointment. The appointment booking system can provide various information which are helpful for the appointment booking, for example, it can provide the list of bank relationship managers or customer service representative along with their availability, etc. Such information help the customers and visitors to book appropriate time as per their needs. Moreover the customer can book appointment by calling to the bank help center or through the mobile application. On the day of appointment the queue management system can issue a ticket and provide the customers with the estimated time of their turn. This results in very little wait time or no wait time at all. Which is excellent for customer experience and customer satisfaction.

All these functionalities and many more required data synchronization and integration in real-time. Both the appointment booking system and the queue management system pull and push data from each-other and also from various other systems. All this is achieved with secure web services or APIs. The APIs make it possible to link two separately managed databases and also connect the systems with the central information center of the bank.

The Benefits of Integrating Appointment Booking System with a Queue Management System

When an appointment booking system is integrated with a queue management system the bank can have several perks and it can also offer various innovative features to improve customer experience and customer satisfaction. Here are some benefits of integrating an appointment booking system with a queue management system could help banks to enhance its customer’s experience:

Offer freedom to book a time of service as per the customer’s convenience
Allow customers and visitors to sign-up for virtual queues and enable virtual queuing
Provide customers additional information about the branches
Allow customers to choose any service agent or the one which served them the last time
Prioritize the premium customers and segregate them to improve customer flow
Reduce the wait time to literally none
Improve customer journey and customer experience by optimizing various business processes
Help service agents and staff to improve their performance and efficiency
Collect customer feedback data and gather business intelligence
Integrate smartphone applications for appointment booking, queue management and feedback
Provide live queuing information to the customers via SMS, Online Portal or Mobile Apps
Improve overall operational capabilities and optimize the use of resources
Reduce per service cost and increase profitability
Reduce customer churn rate
Improve customer loyalty and brand reputation
Ensure long term success and growth

Enabling the virtual queuing, remote sign-ups and appointment booking can really enhance customer experience and customer journey. The appointment booking system allow the customers to get live information about the schedules, busiest hours, busiest branches, and much more. The smartphone application offer various innovative features to further improve customer journey. For example, the smartphone application can offer a branch locator which provide details about the branches their timings and other details that help the customers and visitors to schedule their visit. Once an appointment is booked the queue management system can issue them a virtual token for their queue. The queue management system can also provide live queuing data to the customers and visitors which help them to plan their visit. Several channels can be used for reminders, notifications and alerts to make sure the customers don’t miss their turn.

Moreover the queue management system can also collect customer feedback data, which can be added to the main business intelligence which is also being collected from each and every touch point of the customer journey along with various stats and employee KPIs. Such data is extremely helpful for the banks. The management can easily prepare actionable reports and make policies to make improvements wherever needed. The employee KPIs can also be provided for the HR usage.

Conclusion

Banks in Dubai and all around the UAE are working in a very competitive market. The customers also have high demands and market trends are also getting changed all the time. In such scenarios businesses often innovate new solutions or combined two available solutions to innovate the utility. That is why integrating an appointment booking system with a queue management system is such a wonderful idea. Both systems are used for customer happiness and customer satisfaction. When combined, the results could be astonishing. When integrated with a queue management system an appointment booking system takes the customer queuing to the next level, it added value to various business processes and it offer ultimate freedom and control to the customers. It also boost the agent’s performance and improve profitability. RSI Concepts is a leading customized software development company with having appointment booking system and queue management system as the two most popular products. If you are interested in improving your bank’s capabilities and to increase customer satisfaction, feel free to let us know. If you want to learn more about the topic, please free to leave a comment in the comment box below and we will get in touch with you soon.

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January 5, 2022February 26, 2022

Why Small and Local Businesses Need a Queue Management System?

Businesses use digital solutions to facilitate their customers and to boost their own productivity. These digital solutions can help businesses in many different ways, which could improve their operational capabilities and profitability. Big businesses are using queue management system for more than a decade now, it has become an absolute necessity for them. However small and local businesses haven’t embraced this technology yet. Although there are a lot many small and local businesses who are using a queue management system or any other kind of digital product to aid there queuing process, but the overall adaptation rate is not as that high as it is in large businesses such as banks, hospitals, government offices, educational institutions, telecom, etc. The small and local businesses in Dubai or in anywhere else in UAE have started to focus more on customer service, customer happiness and customer waiting experience.

Let us just admit it, no one likes to stand in long lines at a retail store. Most of the time when the queue is too long, people don’t even enter the store instead they move on to the next one. That is why it is extremely important for a business to provide excellent customer service and to prevent any congestion at the counters. Same is applicable for the small and local businesses, in fact they have to be more careful about their customer service. As small and local businesses usually have low budget and less employee so in order to ensure optimum balance between the expense/cost and the profit, they might be hesitant in investing in any digital system such as a queue management system. And due to the same reasons they might often feel overwhelmed with the load of the customers. Which not only results in poor customer experience but also increase customer churn rate.

The customer churn is simply the measurement of the number of customers who have entered into the business and wanted to purchase something but due to any reason they leave without making a purchase. Mostly the reason is the rush at the counters or very slow moving queues. In this blog we will discuss the basics of a queue management system and its benefits for small and local business to let them understand how important it is to have a digital queue management system at their store/business.

What is a Queue Management System?

A queue management system is a combination of software and hardware devices that help businesses to manage the queues and customer flow with more efficiency and also help them to enhance the customer experience and customer journey. The queue management system consists of the following essential parts and components:

Queue Management Server Application: This is the brain of the system, an intelligent software with advanced algorithms to operate and control everything in real-time. It resides on a server or cloud or online and is connected with each and every other component.
Customer/Visitor Dashboard: This is an interactive dashboard, which is usually available on an interactive kiosk machine. This dashboard allow the customers and visitors to sign-up for the queue and it also issue the tickets.
Agent Dashboard:This is an interactive dashboard for the agents/servers who can manage, control and monitor queues from their portal. Usually it is a web-based application which is available on the agent’s computer.
Administrative Dashboard: This dashboard is also a web-based application which is designed for the management to monitor the entire queuing process and to customize policies and perform all administrative functions.
Digital Signage: These are large display screens placed on strategic location where everyone in the waiting area can view them. These screens are used to display queuing information in real-time along with that the business can run multimedia content to increase customer engagements.
Announcement System: The announcement system is used for customer calling, it displays the ticket number of the digital signage as well as it also call the token number and its allocated counter in multi-lingual audio through the sound system installed all around the premises.
Counter Plates: The counter plates are available in three types, first one is an ordinary name plate, the second type is an LED based Dot Matrix Display and the most widely used is the small digital display screens which displays counter number, ticket number or any other additional information if needed.

These are just the basic components, there are several others that can be added to further improve the efficiency of the system. For example, virtual queuing is one of the most popular queuing method used by both large and small businesses. Another most popular form is QR Code based queuing. The queue management systems are usually customizable, so businesses can come up with their own ideas to innovate new features that could help them to reduce waiting time and improve customer experience.

Advantages of a Queue Management System for Small and Local Businesses

Small and local businesses need an efficient queue management system to improve their customer journey and to increase operational efficiency. As small and local businesses have limited budget and a limited number of employees so it is very crucial to utilize each resource efficiently to ensure maximum outcome. Unmanaged or poorly managed queues not only decrease customer satisfaction but also put strain on the staff which further results in poor employee performance and even poorer customer experience. Another major factor that could make things more difficult is the limited physical space, all small businesses have limited physical space and if it get crowded it will not only harm customer experience but it could have other negative effects too.

Here are some advantages of a queue management system for a small or a local business:

Queue Management System Reduce Wait Time

Simply be managing the queues, reducing the stress of the waiting customer and helping the employees to boost their performance a queue management system can significantly reduce wait time. This can be achieved in many ways, in fact for different businesses the queue management system works differently, let us discuss two most commonly found small businesses. For example a retail store such as clothing brand or just a general grocery store wants to improve its customer experience and customer satisfaction by improving their waiting experience. One thing is for sure, for any small or local businesses the customers must have to wait, it is inevitable. Especially during the rush hours, when the footfall is at its highest of the day, things could really get out of hands. A queue management system can offer mobile apps or SMS enabled sign-up process which help the shoppers to sign-up for the queue. The difference is they don’t have to wait in the line anymore, they can roam around the store and once their turn will come they will be notified by alerts and notifications either in-app or push notifications or simply SMS notifications. Hence the customers can go to their counter and get served immediately without any wait or very little wait time.

Similarly for other types of small and local businesses who are offering some kind of services instead of offering products. For example, there is a salon or small travel agent or a local real estate branch. The physical premises is small but during the busy hours it could be crowded. The queue management system can completely eliminate the problems that businesses might face on daily bases such as someone crossing the line or any dispute occurring among the staff or even with other customers, etc. Without a queue management system usually the staff is involved in solving such problems which deviates them from their primary task and also increase their workload. But with a queue management system this all could be avoided the staff could get more time to focus on their primary tasks, which expedite the service delivery process and the customers also remain calm as they know once their turn come only then they will be served. In addition to that in such small premises the digital signage could play vital role in further improving the customer experience by playing multimedia content and publishing queuing detailslive.

Read More: Queue & Waiting Time Management

Queue Management System Improves Employee Efficiency and Profitability

The small and local businesses usually manage their queues manually which not only reduce the customer happiness and customer satisfaction but also increase the workload of the staff which not only result in poor employee performance but it also results in poor customer experience as well. In fact such situations reduce the overall morale of the staff which directly impact on customer satisfaction and customer happiness. However, with the help of a queue management system when the queue are managed automatically and the employees have less work to do, the effects will be reversed, which means the employee will have a very balanced workload which will raise their morale and also improve their work efficiency. This reduce the overall per service cost and increase overall profitability. Once the employee start working on their full potential they will also cause reduction in the waiting time as the service delivery will be faster, which will also improve customer experience and increase their satisfaction. That is how a queue management system can boost the overall brand image and customer loyalty of a small or local business which is extremely important for a long term growth.

Queue Management System Increase Customer Loyalty and Ensures Long Term Growth

The customer loyalty and the long term growth are extremely important for a small or local business. As the competition in the market is very high, small and local businesses are also located nearby each other, usually concentrated in a certain area or sector of the city which means the customers have too many options available. In such scenarios losing a customer due to bad customer service or mismanaged queues could seriously harm the reputation of the business which could have dire consequences in long term. Hence it is extremely crucial that business ensures ultimate customer satisfaction to make them happy. A happy customer is tend to come back again which help building good relationship with them and increase their loyalty.

The loyal customers are tend to be a good brand advocate, they share their positive experience with their colleagues, friends and family and they recommend your brand to others. The loyal customers are more likely to defend the brand while talking to other people in real life or in online or social media platforms. Which help building a positive reputation of the business. A small or local business with positive reputation can attract more customers hence customer loyalty and customer satisfaction has long term effects on the growth and brand image.

Queue Management System can Gather Business Intelligence and Customer Feedback Data

A queue management system is not only used to manage the queues, but it is a very powerful tool that can monitor and capture data from each customer touch point. The system usage data and other stats are very helpful in identifying the areas of improvements and let the business management understand their customers more accurately. The queue management system can also measure and monitor various KPIs which can further help improving the employee efficiency. For example the queue management system can accurately measure the service delivery time each employee takes to serve a customer, it can also collect customer feedback data and various other types of stats which can be analyzed by its in-built analytical engine and the data can be extracted in reporting formats. Which help the management to take informed decisions and to draw strategies for the future.

Collecting the customer feedback data is one of the great feature of a modern day queue management system. The customer feedback collection not only provide a deeper insight to the customer’s mind but it also help improving customer to business relationship. When a business start collecting customer feedback the customer get a sense of importance and feel more connected to the business. They know that their favorite brand is interested in learning their opinions, views and taking their complaints which shows their seriousness to improve their customer’s experience. This also increase customer loyalty. The customer feedback data can also be extracted in various reporting formats which can be used to analyze various business process, quality of the products/services and also to analyze the behavior and capabilities of the customer service staff. Such data is very important for decision making and planning for the future and help businesses to improve in all aspects.

Conclusion

For any small or local business investing in a new solution could be a difficult decision. A queue management system is not as that expensive but still we have witnessed that small and local businesses in Dubai and also in other parts of UAE are a little bit hesitant in investing in it. A queue management system could be a game changer for a small or local business. It can help organizing the queues and improving employee efficiency along with that it also help improving customer experience by reducing the wait time and offer many features that can benefit the business to further reduce the wait time and help them boost their performance. These all factors result in higher customer satisfaction and improve customer loyalty. The loyal customers are important for a long term growth.

A queue management system also gather business intelligence data and customer feedback which provide a deeper understanding of relevant business processes and customer’s mindset. These all information improve the decision making capabilities of the business and ensure a positive growth with higher efficiency and profitability. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the topic or if you are interested in a quote, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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December 27, 2021February 26, 2022

Bank Branch Transformation with High-tech Queue Management System

These day’s in UAE almost every bank is offering digital service channels to their customers to facilitate them. However, when customers come to visit the bank at the physical branches it could get very difficult to manage the customers and maintain agood customer experience. Another big challenge is the health and safety concerns. The bank branch occupancy limits and the social distancing rules are also adding to the queue management problems and making it difficult to provide a good quality service and satisfactory customer experience. The market trends and customer’s expectations have also been changed, now a day’s people are more adoptive and inclined towards digital interaction. In fact studies have shown that more than 80% of the ordinary customers are expecting from their favorite brands to offer some kind of digitalized interaction. A high-tech queue management system can bridge the gap between the physical and the digital customer experience and it can significantly improve the customer journey.

For any bank branch it is extremely important to manage their customer’s wait time and journey to ensure they have a great experience. The studies have shown that an average customer can willingly wait for around 13 minutes beyond which they start developing a negative experience with the bank. A queue management system is not only about managing the waiting experience, in fact a modern day high-tech queue management system is a very capable tool which can enhance and improve the waiting experience and the entire interaction of the customer with the bank branch. A high-tech queue management system not just only manage customer wait time but it can manage the entire customer journey from pre-arrival to post-servicing activities. The bank branch transformation and digitalization is only possible with a modern and high-tech queue management system that can offer innovative solutions of the customer journey problems and help banks branches to achieve the higher customer satisfaction without investing anything additional in human resource or in other resources.

What is a Queue Management System?

A queue management system is a combination of software and hardware components. In Dubai and all around the UAE there are several different types of queue management systems used by the businesses. The main objective of using any queue management system is to facilitate the customer flow and to ensure a better waiting experience. Apart from that a modern day high-tech queue management system also manages several other steps of the customer journey and it also provides a detailed business intelligence and insight to let the management draw specialized conclusions which further help them to improve various business processes and customer journey. A queue management system comprises of a sign-up terminal/channel (which is usually a ticket dispensing kiosk), digital signage, announcement systems, counter plates/displays and software dashboards for the administration and for the servers/agents. These tools are designed to facilitate the both the customers and the staff during the customer journey. There are several other hardware and software components which are widely used by the businesses but from the user point of view the operation is almost the same.

What is a High-Tech Queue Management System?

Well a queue management system is always a queue management system, but there are some queue management systems which can offer an entirely different kind of features that help transforming the bank branches and the customer experience. For example the old Nokia 3310 was a mobile phone and the modern iPhone is also a mobile phone, both are capable of calling and texting, but the iPhone is considered to be more high-tech and advanced as it offers various additional features and makes it more effective and useful. Similarly a high-tech queue management system manages the customer flow and queues but in a better way and it can also offer numerous new features which increase its importance and usefulness. For example a high-tech queue management system offers multiple channels for the sign-up such as QR Code, SMS, Mobile App, etc. It can also support virtual queuing which allow the customers to sign-up and wait in virtual queues and only arrive at the bank branch when their ticket number is called, hence technically there is no wait time at all.

Here are some features of a high-tech queue management system that enable a very quick and cost-efficient bank branch transformation:

Multi-Channel Sign-up & Virtual Queues

The high-tech and advanced queue management systems support multi-channel sign-up. Traditionally there is a ticket dispensing device or an interactive kiosk which help the visitors and customers in the bank branch to sign-up for the queue. However, the high-tech queue management system offers additional channels for the sign-up such as remote sign-ups through the web-portals, smartphone apps, SMS, QR Code, etc. This flexibility enhances user experience and facilitate the sign-up process. The remote sign-up channels sign-up the customer for the virtual queues, it means they will be treated as they are physically present in the actual queue but in reality they can wait outside, or arrive only when their turn come. The queue management system can keep sharing the queuing information and updates via a suitable channel to keep the customer up to date. The queue management system can also send alerts and notification so the customer won’t miss their turn. The multi-channel sign-up process eliminates the need of waiting inside the bank branch hence the actual wait time is significantly reduced or none. The remote sign-up allows the customers to wait outside the bank branch and they don’t need to wait in the crowded lobbies or waiting areas.

Seamless Customer Flow & Automated Customer Journey

The banks are the organizations where daily customers’ visits are inevitable, some days of the weeks are busier and some are not, sometimes the entire bank branch is fully occupied, in all such scenarios the management and staff have the prime goal of ensuring a great customer experience which is not impossible with slow moving queues and long waiting time. A bank is offering several services at a bank branch and they are also dealing with different categories of the customers too. For example, some counters are exclusive only for VIP or Premium customers, some are for business customers and some for individual customers and so on. Similarly there are certain counter who only deal in certain services or even some counters are exclusive for only a single service. These all are real life scenarios there could be so many other possibilities as well. In such situations it is crucial to segregate customers as per their need and mode of service or any other policy and then direct them to the designated counter to prevent any confusion or unwanted delays.

A high-tech queue management system is designed to handle all such scenarios including features that allow the banks to implement customized policies in each branch. Usually the queue management system identify the customer by the selection of the service they had selected while signing up for the queue. Later it automatically route each customer to the appropriate counter. In case if any server or agent went for a short break or something, the modern high-tech queue management system is capable of routing the customers to the alternate counters as well. All the data and monitoring is happening in real time and the queue management system software is also taking decisions in the real time, so everything is managed automatically without any human intervention. This features makes the customer flow very quicker and it also prevent a lot of problems that could occur in a real life scenario. The automated customer journey feature can also balance workload of different counters and with a dedicated administrative control panel the bank head office or the bank branch manager can control these polices and work flows as well.

Powerful Software Tool & Administrative Control

The modern high-tech queue management system has a powerful software engine and intelligent algorithms which ensure excellent efficiency and ultimate performance. The queue management system consist of an administrative dashboard which is for the branch management and the head-office management, the second part is the agent/server dashboard, which is designed to aid the service delivery process and various other business processes. The agent dashboard can be linked to many other organizational tools and systems which reduce the work of the server/agents and expedite the service delivery process. The administrative dashboard allow the management to remotely manage and monitor the entire queue management system and all connected branches. The head-office can instantly update and push policies to all or selective branches via administrative dashboard and they can perform several other administrative functions.

Our high-tech queue management system is also equipped with ability to integrate with other systems and tools which enables it to share information, data and stats with other systems and get access to the data from other systems within or outside the IT infrastructure of the bank. Such integration expedite the service delivery process and can reduce various customer journey steps. Moreover the integration is also very useful in sharing business intelligence and analytical data with other systems in various reporting formats. The high-tech queue management system is also very capable of triggering alerts and sending notification in real time as per the set policy and parameters.

Reduction in Customer Wait Time and Enhanced Waiting Experience

The high-tech queue management system offers multi-channel sign-up process, virtual queuing and various business process improvements which reduce the entire customer journey hence the waiting time is reduced. The queue management system comes with digital signage and audio-visual announcement system which is used to improve customer’s waiting experience in the waiting area. The digital signage is used to display the live queuing information and banks can also run adverts, multimedia content and engaging material which keeps the customers engaged while they are inside the bank branch. It reduces the waiting stress and improve customer’s waiting experience. The automated customer flow and customer routing functionalities can significantly reduce the customer wait time. The agent dashboard is very helpful in expediting service delivery process which also help reducing the overall wait time of the customers.

The queue management system can also provide live queuing information on other channels such as SMS, mobile apps or customer portals. Which also keep the customer engaged and allow them to remain up-to-date. Which enhances their waiting experience even if they are outside the bank branch. The queue management system can send several alerts and notifications to make sure the customers who are waiting outside don’t miss their turn.

Gather Business Intelligence and Collect Customer Feedback

The business intelligence is the most important part of any digital system or tool. The high-tech queue management system is equipped with smart and intelligent algorithms and analytical engine which enables it to collect the statistical, usage and monitoring data from each and every touch point throughout the entire customer journey. The reporting mechanism is also capable of measuring and monitoring various KPIs for the employees and various other aspects. All this data is collected in real time and then automatically processed, furthermore the administration can also implement various analytical tools to compile reports. These reports help the management to draw precise conclusions to evaluate their current strategies and it also help them identify the areas of the improvements.

The customer feedback is one of the most crucial part of the business intelligence data and it provides a direct window into the customer’s mind. Which help banks identifying the problems with the customer journey or any other business process. The banks can also conduct various surveys to get deeper insight which can be later utilized along with other business intelligence inputs to draw future policies and strategies.

Conclusion

The advanced high-tech queue management system can significantly boost the customer experience and improve their journey throughout the bank branch. The queue management system allows various sign-up channels along with virtual queuing which provide more flexibility and convenience to the customers and visitors. With the help of these facilities the customer are no longer required to physically wait inside the bank branch. In fact they could be signed-up for the virtual queues via virtual or remote sign-up methods. The automated customer flow management and customer routing mechanism automatically control the customer flow and maintain a balanced workload for the employee as well. Which not only reduce the wait time but also help boosting the staff performance as well. Collectively all these factors help reducing the waiting time and improving the customer experience and customer journey. Our high-tech queue management system also help collecting customer feedback and gathering vital business intelligence data which can be later analyzed by the in-built tools to compile reports. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to learn more about the high-tech queue management system or if you are interested in a quote, feel free to contact us through our Contact Us page or leave a comment below and we will get in touch with you soon.

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November 6, 2021February 26, 2022

Improve Customer Journey with Queue Management System Business Intelligence

Businesses in Dubai and all around the UAE are mostly utilizing some kind of digital queue management system to manage customer flow and to boost their performance. The primary goal of doing so is to maximize the customer satisfaction by improving their waiting experience and customer journey. The customers’ demands, market trends and standards always getting changed. Here in Dubai or in fact all around the UAE the markets are very competitive and the customers are very demanding. A customer have too many options available that they immediately switch after a bad interaction and don’t even give it a second thought. The overall market trend is to have a quicker and simpler on-boarding process which also help customers while switching from one business to another. In such an environment for businesses the customer retention and customer loyalty is the only key to long term success. Which is only possible when the customers are happy and satisfied with the brand.

Businesses use queue management systems to improve customer journey and to boost their staff performance. Both are very important and interconnected. Only an efficient staff can ensure high quality service and satisfactory customer experience. An intelligent customer flow management and well-organized customer routing can ensure excellent waiting experience. That is why a digital queue management system is an essential these days. That is why almost all businesses whether small or large are utilizing some kind of queuing solution. However, one thing that businesses in Dubai and all around the UAE often overlooked is the statistical data and business intelligence. Businesses usually don’t pay much attention to the importance of the business intelligence data. The queue management system business intelligence can provide a deeper understanding of the customer behavior, their needs and expectations from the business along with the staff performance and the effectiveness of business policies, strategies, and in fact the entire methodology to deal with its customers. This makes queue management system business intelligence much more important and crucial for a business’s success.

The basic purpose of collecting business intelligence is to identify the strength and weaknesses of relevant departments, employees, processes, IT infrastructure and any other facility or system that is involved in the customer journey. Here is how business can improve customer journey with the queue management system business intelligence data:

Queue Management System Business Intelligence: Wait Time

The wait time is one of the most critical factor in the customer journey. Let us face the fact, no one wants to wait in long queues or siting in a crowded waiting lobbies. Everyone wants to get the service immediately. The miss-managed customer journey and long wait time alone is enough to completely destroy the customer experience. If the customers had to wait too much, they will get anxious, stressed and annoyed. Once they will reach at the counter they would have already been annoyed, which will decrease their ability to cooperate which can completely kill the customer business relationship. It also put extra strain on the staff and also decrease their efficiency and moral. Which further results in poor experience and unhappy customers. Although the staff is trained for such scenarios but studies have shown that long wait time have far deeper impact on the customer journey and customer happiness then we usually anticipate.

When a business is using a digital queue management system they can collect the stats and data for various different aspects of the wait time and incorporate them in the business intelligence data and reports. Some of these factors are very important to keep an eye on. For example, each business offers multiple services, some services are quicker and some are not. Some services might have higher profitability rate and some aren’t. These all factors has to be analyzed along with the collected business intelligence data to quantify and analyze the effects of individual factor and then the actions should be taken accordingly to address the issues starting from the higher priority to least priority. Similarly for each service business usually target a different set of audience. For that businesses also have different communication strategies for each audience or audience group. These all factors along with the queue management system business intelligence will help businesses to prioritize the issues and take steps or make policies to rectify them.

The queue management system business intelligence data regarding the wait time can include several perimeters such as average wait time for the customers of each service. Average wait time during the busy hours and during the least busy hours. Average wait time during the weekends or the last or first day of the week. The same can be measured for different times of the month and year also. The queue management system can also measure the average wait time for a particular service when delivered by different employees, in fact a good queue management system always have comprehensive employee KPIs and performance monitoring tools. The queue management system can also measure the average wait time for different sign-up methods. These days business are always trying to offer multiple channels to sign-up for the queues. Such data can be analyzed and then compiled in actionable reporting formats which can help businesses to identify the areas of weaknesses and also help them to prioritized different actions for the future strategy.

Studies have shown that on an average under normal circumstances a customer can wait for up to thirteen minutes maximum without getting stressed out or annoyed. Anytime longer than that will start deteriorating the customer experience. Another important factor is the perceived wait time against the actual wait time. The perceived wait time is the time a customer feels have passed instead of the actual time that have passed so far or till the service delivery. Usually when we don’t have a clear indicator or estimation of the wait time we feel more time have passed than the actual time passed. A good queue management system always print estimated time to turn on the ticket or provide this information in the digital signage or via any other channel. This also help reducing the stress of waiting and can help improving the customer wait time experience which improves customer journey.

Queue Management System Business Intelligence: Staff Performance

The staff performance or employee KPIs (key performance indicators) are a great source of business intelligence data. A queue management system can measure several staff performance perimeters and provide data to the management to assess and evaluate the performance of the staff from various angles. The employee KPIs help businesses asses and evaluate the employee performance and it also provide valuable inputs for the HR department. The businesses can use the employee KPIs to arrange training programs, transfer employee or relocate them or reassign them different tasks and it also help businesses improve their training programs and hiring process. The employee KPIs are also very helpful to encourage the staff to perform well and compete for higher performances. Businesses can also use the employee KPIs for promotion/demotion or for salary and other perks. One thing is for sure, if your employees will perform well and work under balanced work load they be able to deliver satisfactory services which will improve customer journey and customer experience.

A queue management system can accurately measure various employee KPIs, such as average service delivery time. Average service delivery time is measured along with several variables such as under the regular work load, during the busy hours, during the least busy hours and so on. Similarly there is always some break between one service delivery and next customer call, which is usually two to five minutes, during that time the employees perform post-service tasks and prepare for the next service delivery. The same is also measured against several variables to provide a deeper insight. The staff also take breaks during their shift which is also measured. How many customers an employee can serve in a single shift also provide an overview of the employee performance that can be compared with other employees to take further steps to improve the employee performance.

A queue management system is also very effective in measuring and assessing employee performance against different tasks. For example, each business offers multiple services, some of the staff is experienced, some are new recruits and we all are human everyone have their own different level of capabilities and competence. In a real life scenario even some experienced employees might not be good with certain tasks or certain services and vice versa. This could impact the employee performance and the performance of the entire team as well. Which is bad for the customer journey and customer experience. So, in order to make sure everyone is working at their highest levels of efficiency and productivity a business must understand all these details. Which can be done only by analyzing the queue management system business intelligence data. Businesses can easily shuffle employees and their tasks to maximize the overall performance of the team and when an employee works on a task at which they can perform well they further improve their efficiency and quality of the work. Which is absolutely necessary to improve the customer journey and the customer experience.

Queue Management System Business Intelligence: Business Processes

Each and every business have different approach to handle certain problem. When it comes to the customer journey management the businesses have very innovative and unconventional ways to deal with it. However, it is extremely important that a business must be able to understand and measure the effects of their various processes on the customers and the customer journey. A queue management system business intelligence data is very helpful in assessing and evaluating various business processes and the business intelligence data is very accurate in identifying the bottle necks in the customer journey and any other major problem that can result in bad customer experience. One of the major factor is again the wait time, however there are certain other aspects too which can ruin the customer experience and result in unhappy and unsatisfied customers. The queue management system business intelligence data is very helpful in evaluating each and every step of the entire customer journey.

For example let us start with the sign-up process. A queue management system can collect the usage data and various stats that can be helpful in assessing the sign-up process. For example, if a certain number of customers are ending up on signing-in to the wrong queue on daily bases, than that is an alarm. It could be the user interface or any other misleading info or confusing indicator is there in the sign-up process which is confusing the customers and they are ending up on signing-in for the wrong queue. Similarly different businesses have different service delivery processes for different services. Some businesses even offer stepped services which require a customer to go to several counters to get a complete service delivery. For such scenarios the queue management system can offer a variety of data points which can be used to identify the lacking points and areas of improvements.

Sometime there is a documentation required, or sometimes the payment processes are there, there could be so many different scenarios but thankfully a queue management system is very capable tool which can collect business intelligence from each and every available data point as per the requirements. That is why the queue management system business intelligence data is very helpful in identifying the problems in business processes which further help businesses to make changes to improve the customer journey and customer experience.

Queue Management System Business Intelligence: Customer Feedback

The customer feedback system is although a completely different tool, however modern day queue management system also offer an in-built customer feedback collection tool. The customer feedback data is a very crucial information and is also an important part of the queue management system business intelligence. Here in Dubai and all around the UAE businesses often overlooked the importance of the customer feedback data, especially small and medium sized businesses don’t invest much in the customer feedback collection. However things are changing now and business owners and managers are focusing more on the customer feedback. That is why these days a customer feedback collection tools is either being integrated or developed in-built with a standard queue management system. The customer feedback tool allow businesses to collect valuable data and provide them with a chance to directly ask to their customers of how they feel about any aspect of the customer journey.

There are several advantages of using a customer feedback tool along with the queue management system. For example, when an in-built customer feedback collection tool is used inside the business premises or even via online or via any other digital medium it can improve the feedback collection process, customer response rate and the quality of the customer feedback data. Most of the times when businesses start collecting customer feedback the two biggest problem they face is low response rate and poor quality data. However, a queue management system can solve these two problems very well. For example, for certain very crucial information a business must require to collect necessary details such as which service has been availed, or which customer provided what feedback. Such information are collected by simply providing forms before or after the customer feedback surveys, which take time and the customer usually find it difficult to attempt long surveys. That is why the response rate declined.

However, with a queue management system such details can be automatically mapped to the feedback via the system integration and other mechanisms. A queue management system not only facilitates the customer feedback collection process for both the customers and the staff also but it also improves the quality of the customer feedback data and the customer response rate. Which has huge impact on the overall business intelligence. As in order to take actions or make policy changes a business need solid data and evidence to make sure their actions and strategies will not have any negative impact on the customer journey and customer experience. That is how a queue management system business intelligence can significantly improve the customer journey.

Conclusion

A queue management system is an ultimate tool to transform the customer journey and customer experience. A queue management system can easily manage customer flow, it can automatically control queues and customer routes and it can aid various business processes including the service delivery itself. A queue management system also help boosting the employee performance and allow the businesses to utilize their resources more wisely to ensure higher profitability. A queue management system is basically used to provide a satisfactory customer experience and an excellent customer journey. The customer satisfaction is a key to customer retention and it raises customer loyalty. The loyal customers are the most precious asset of a business. The loyal customer tend to be a good brand advocate and they are most likely to do repeated business with the brand as well. It is almost nine to twelve time less expensive to sell to an existing customer comparing to acquiring a new customer. That is why the customer satisfaction is the top priority for any business and the customer satisfaction relies on the customer journey.

The market trends and the customer demands and desires are continuously changing. A business must have to keep up with the new trends and ever changing customer demands. That is why a business needs queue management system business intelligence to continuously monitor and the customer journey and the factors that can directly or indirectly impact it. RSI Concepts is a leading brand in the queue management system market in Dubai, UAE. If you need a queue management system or if you want to learn more about how queue management system business intelligence can improve the customer journey? Feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Touch Less Customer Experience, Use the RSI Queue Management System

July 17, 2021

5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

In this blog we will discuss 5 techniques to integrate customer satisfaction survey with the queue management system. The queue management system and customer satisfactions surveys and feedback system both are very powerful tools used to improve customer journey to increase customer retention. However, these days both systems are integrated to improve the efficiency. The customer satisfaction survey and queue management system plays an important role in improving customer satisfaction and happiness. There has been so many studies and researches which suggested that a bad experience can have devastating long term impact on the business growth. Almost 75% to 80% customer switch to other service providers after having a bad customer experience. That is the reason businesses in Dubai and all around the UAE are eagerly seeking best practices and techniques to effectively collect customer feedback to prevent bad customer experiences.

A customer satisfaction survey is a set of questions that businesses ask to their customers to understand their opinion about various steps of the customer journey. This will help them highlighting the areas of improvement and also help them to rectify such problems which are hampering the smooth customer journey. A queue management system is used to manage control and improve customer flow and customer journey. It allow businesses to control and manage various touch points and also capable of capturing different type of data which also help businesses to identify and rectify customer journey problems.

When both customer satisfaction survey system and a queue management system is integrated, it can improve the efficiency of the both and it provides more accurate and precise data which help business in making decisions and taking steps to improve customer experience and customer journey. Here are 5 techniques to Integrate customer satisfaction survey with queue management system:

1. Integrate Customer Satisfaction Survey with Queue Management System via Tablet & Touch Screen Kiosks

Integrating customer satisfaction survey with queue management system is very beneficial. It help businesses gather better customer feedback and business intelligence. In Dubai and all around the UAE the most common method used to integrate customer satisfaction survey with queue management system is tablet and touch screen kiosks. Tablets and touchscreen kiosks are very cost-efficient and easy to deploy and manage. The integration is done by a web-based interface or an application. The tablet kiosk or tablet stands are usually made up of an Android or Apple tablets. The customer satisfaction survey includes applications for these two platforms. These applications provide a customer satisfaction survey interface where the customers can submit their feedback and then the apps store the feedback data on the customer satisfaction server.

The work flow is very simple. For other touch screens such as Windows OS based industrial grade touch screens usually a web-based interface is used to offer customer satisfaction survey which directly communicate with the server. There are dedicated customer satisfaction survey systems and some modern queue management systems also comes with an in-built customer satisfaction survey module. For any case the system can take feedbacks from various devices and then store it on the server.

2. Integrate Customer Satisfaction Survey with Queue Management System via SMS and Email

Integrating a customer satisfaction survey with a queue management system via SMS and Emails is also very simple and very popular technique. As all modern queue management systems are already integrated with the central information center so it can have access to the customer’s mobile number and email. The alternate method is when a customer sign-up for the queue the ticket dispensing interface can request them to provide their Email or SMS as per the system’s configurations. In either case the queue management system link the customer with the ticket number, when a ticket got open at a counter, the queue management system relay that information to the customer satisfaction survey system or the module and when the ticket is closed by the agent, the customer satisfaction survey system/module can automatically push an online survey link to the SMS or Email of the customer.

For the emails, either a link for an online survey is sent. From that link the system can identify the customer hence no need to ask them to fill in their data again, so they directly starts from the questions. Once they are done with the feedback, the system store the feedback and the customer details in the system. In case of a SMS either a link for the online survey is shared via SMS which also work exactly the same as that of the email link. Another method is to take feedback via the SMS itself. For example the SMS sent to the customer is with a short question and a set of answers and the customer replies with the desired answer number. The system automatically store the answer and customer details in the system.

3. Integrate Customer Satisfaction Survey with the Queue Management System via QR Code

Integrating customer satisfaction survey with queue management system via QR code is a slightly new trend. The QR Codes, the Customer Satisfaction Survey and the Queue Management System all three are completely independent applications. However, the QR Codes can easily be used to work with other IT solutions. A QR Code actually contains a small chunk of data which is in the forms of bits, these days, almost all modern smartphones have in-built QR code scanning feature, the QR codes are scanned with a smartphone camera and the smartphone can extract the instructions from the QR code, in our case the information will be a link to an online customer satisfaction survey. The customer can submit their feedback and the system can store the feedback to the system with all required details such as the customer details, the agent/server details and the service details which the customer have availed.

All these information are required to process customer satisfaction survey feedback data and extract actionable reports from that data. The QR code is pasted on each counter, and each counter have different QR code, which contains the information of the counter and the agent who is working on the counter at the time of accessing the survey. The customer information and the service details can also be pulled out of the queue management system. Usually for QR Code based customer feedback systems, the customer details are being asked again when the customer go the survey, as the time of the service and ticket closing could differ from the time of submitting the survey. The QR code based customer satisfaction surveys are usually slighter longer than usual and contains a few more questions to get more details.

4. Integrate Customer Satisfaction Survey with the Queue Management System via Smartphone Apps

Here in UAE the smartphone apps are very popular, people love to access various services online via smartphone applications. Everyone has at least one smartphone and access to the high-speed internet. Which makes the smartphone applications an ideal medium for communication and digital services. Several researches shows that people use smartphone more than traditional computers/laptops. Which makes them even more important for businesses. These days all sort of businesses and enterprises even SMEs are offering smartphone applications to their customers. The modern day queue management system comes with in-built support for smartphone applications. The smartphone applications are a great medium for personalized communication with your customer. These days virtual queuing is also gaining popularity and almost all virtual queue management systems come with a smartphone application.

When a customer sign-up for the queue they are being asked about the service they want to avail, then in the next step when they arrived at the counter, the agent pull all their details into the agent dashboard, which can be linked to the customer satisfaction survey system or module. Later when the ticket got closed the system automatically match those details, identify the customer and the service they have availed, it also identify the agent/server who served the customer and then for that customer in their smartphone application a customer satisfaction survey appears. The customers can be encouraged to submit the feedback by in-app alerts and notifications too. Once a customer submit a feedback then it can be stored in the system with all the required information linked to it which can be captured from the agent dashboard, queue management system and central information center of the enterprise.

5. Integrate Customer Satisfaction Survey with Queue Management System via Customer Portal

Online Customer Portals are not a new thing, they are being used by the businesses to enable a very personalized communication channel for their customers where they can manage a lot many business processes. Customers frequently visits their portals to either perform a task or to learn about the updates or to check the status of various things. Online customer portals are a great medium for customer satisfaction feedback as well. Businesses can link the queue management system with the online customer portals and the customer satisfaction survey to make a very personalized customer experience. Such setup boosts the survey completion rates. Customer feedback coupled with inputs from various other systems could be a great source of valuable business intelligence data.

Whenever a customer sign-up for the queue, and then get served on the counter, the queue management system can collect various information such as customer details, agent details, service details and various other parameters and after that it enables a customer satisfaction survey link in online customer portal dashboard via the in-built module or a third party customer survey system. When the customer submit their feedback it get stored on the server along with all required parameters coming from queue management system and various touch points of customer journey.

What are the Advantages of Integrating a Customer Satisfaction Survey with the Queue Management System?

There are certain behavior and trends for the customer satisfaction survey. People mostly don’t like to spend more time on such things. Which is why all the marketers seeks methods and techniques to reduce the customer satisfaction survey size. The businesses should always have to be very creative and innovative to ask setup customer satisfaction surveys in a way that it require very less time to submit the feedback but it return more data for them to have better understanding of their subject. This is the reason when customers are asked to fill in their contact details and other information before submitting a customer feedback, most of the customer leave without completing it. Only a few customers will take time to submit their feedback with such a long process and most of them would be due to a very bad experience. This completely defies the purpose of the feedback and business can only get a limited vision of their business processes.

However, when a customer satisfaction survey is integrated with a queue management system, business don’t have to ask their customers to fill in long forms and their details before attempting the survey. The customers can directly sent to the question page, and the remaining information can be collected automatically from integrated systems. The businesses can easily get following data automatically:

Customer Identity & Customer Contact Details
Service Details
Agent/Server Information
Date and Time of the Service
Queuing Data
Customer Journey KPIs

If the business, marketer and the system providers are creative they can even link other inputs with the feedback data, for example, if it was their first negative feedback, or the same question got negative response in past, or if the same agent/server is getting negative feedback for a particular service and so many more details. Such details further refine the business intelligence and provide the management a broader and wider prospective of the customer interaction with their brand. The businesses can take more discrete and impactful decisions, form policies and make new strategies to improve everything.

Conclusion

Businesses in Dubai and all around the UAE are using customer satisfaction surveys and queue management systems but very few knows the importance of integrating the two systems. However, the latest queue management systems are coming with in-built customer satisfaction survey module and the queue management systems can also be configured easily with the customer satisfaction survey system. The main idea to integrate the two systems is to increase the completion rate and to collect more in-depth business intelligence. The precise and detailed data collected from such system can be utilized to easily identify the areas of improvements. And business can also rely on the feedback data and business intelligence for improving future policies and making new strategies to improve customer happiness and customer retention which aid continuous business growth. The above mentioned integration techniques will help you understand the integration process and its benefits. If you want to integrate a customer satisfaction survey system with queue management system, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

Check out this: Advancements of Queue Management System Expected in 2022