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10 Impacts of Website Design on Digital Marketing Strategies

In this blog, we will discuss 10 impacts of a website design or digital marketing strategies. Every business wants to have a website that drives huge traffic and also encourages visitors to convert. The conversion means making a visitor click on a call to action button, whether it is a purchase button or a contact button, depends upon your business model. This is how online prospects convert to lead and later to a customer. Usually, the web designers in Dubai, UAE and the businesses too are not paying that much attention to the web design to utilize it as a powerful marketing tool, rather business is focused on advertisements, social media and other stuff. But a web design can have a huge impact on a customer’s decision making.

10-Impacts-of-Website-Design-on-Digital-Marketing-Strategies

A web design comprises of multiple elements such as fonts, colour scheme, placements of different design elements, Call-to-Action (CTA), videos, images, and much more. When you are making a digital marketing plan for your brand, your web design should be a very important part of it. Because your web design will determine how users will interact with your brand in the online domain, and what they will perceive of your brand image from that interaction. Here are the 10 impacts of website design on digital marketing strategies:

1. Colour Scheme

Colour-Scheme

Obviously, when choosing a colour scheme for a web design the website designer will have to play within the available spectrum of the colours of the logo of the brand. But changing colour on some important elements, such as changing the colour of the CTA (call-to-action) button could do wonders. For example, some companies have changed their CTA button’s colour from green to red or blue to yellow and noticed a significant change in online sales, the change could be as minor as 1.5% and as large as 20% increase. But it could also backfire, so be careful. The best approach is to always be prepared for the change, and try different things one after another. A pilot or soft launch could be a great solution to minimize such risks in your digital marketing strategy.

2. Videos and Animations

Videos-and-Animations

These days as the high-speed broadband and 4G, LTE, 5G are available for the general population, having videos and intensive graphics is not a big deal anymore. Especially the videos or animated presentation of whatever you are selling could increase your sales from 5% to 30%. People love to watch videos and they get bored with large textual details. Having videos for B2B have proven to be more effective than B2C. Videos are more detailed, fun to watch, less boring and can deliver a huge load of information in just a few minutes. Using videos and animations strategically can boost your online sales.

3. Visible UVP

Visible-UVP

The visible UVP or unique value proposition is a key to success for online digital marketing campaigns. Whether it is an online advert, social media posts, or your corporate website. Your unique value proposition should be visible like a floodlight in the dark night.

  1. Why the visitor should choose your brand?
  2. What value will your solution or product add to their lives?
  3. How what you are offering is different than others?
  4. How cost-effective your solution/product or service is?
  5. What financial and operational benefits they should expect from your solution/product or service?

These questions need to be answered by your web design, and by the answer, I mean short and very effective language, not long essays and tons of boring texts. Taglines, sales pitches, or small sentences could do great.

4. Trust Symbols

Trust-Symbols

Trust symbols are very important in user experience. When users will see different badges, client’s logos, partner’s logos, and stuff like that, they will get a sense of trust and they can assure your visitors that your solution/products or service will help them to fulfil their needs. Not only that you can have security badges, privacy policy, and such other symbols. Industry symbols, such as if you are in a service industry, ISO certifications, or any such thing. The main objective is to provide a trustworthy appearance so that the visitors feel safe in contacting you and can build a positive reputation of your brand in their minds.

5. Client Testimonials and Ratings

Client-Testimonials-and-Ratings

Although the client testimonials and Ratings also came under Trust Symbol category we should consider them more important than other trust signs or symbols. The client testimonials for B2B business could be a great point to gain the trust of the visitor. In case if you are in B2C than the testimonials with product/service ratings could help you a lot in getting more leads from the website. The client testimonials could support your overall digital marketing strategy too by sharing them in other communication mediums and social media platform, you can get more attention.

6. Ease of Use and Navigation

Ease-of-Use-and-Navigation

How easy to find required information is on your website will determine how much sales you will make from the website. Always put useful information at the top, don’t push your visitors to scroll long pages, navigate through deep menus to find what they need. The placement of information and the navigation of the website should be very easy for a common visitor. The navigation should be very easy and less deep, one main menu and two sub-menu are more than enough. Web designers in Dubai, UAE are also using side-menus, mouse hover effects and much more to make the information more accessible.

7. Forms and Inputs

Forms-and-Inputs

No one wants to fill in the large forms with their personal and official information, just make it short. Don’t push them to fill-in large forms, as there are many studies conducted on the visitor’s behaviour about the contact forms, and all suggested, maximum 3, 4 fields are enough. Any more fields in the form will make it less likely to file, especially if it is a contact form or sales enquiry form, let the visitors do the minimum. In sales enquiry forms, pre-fill maximum details and let them choose via tick markers or dropdowns, and that should be it.

8. Visible Contact Details

Visible-Contact-Details

The contact details should be very visible, your contact numbers, emails, address, maps/directions, working hours, and all those details should be easily accessible through your website. Header and footer could be a great place to provide such information. If a visitor likes something the very next thing they do is to look up for a CTA or contact details to get in touch with your business, so all those information should be easy to access from anywhere in the website.

9. Virtual Chat or Live Chat

Virtual-Chat-or-Live-Chat

These days another most common sighting is Virtual Chat or Live Chat module on the website. People are getting used to of it, as most of the big service providers are providing live chat facility on their website. If maintaining a live chat is hard for your business then at least an intelligent virtual chatbot could serve the purpose. You can answer frequently asked questions (FAQs) of your visitors. You can also take their contact details or share your contact details of the relevant department with them.

10. White Spaces

White-Spaces

Unnecessary white spaces or useless gaps on the web page makes it look ugly and substandard. Your webpage canvas is a valuable space for you, do not waste it. As the wide gaps and white spaces are not advised, the superimposed or overlapping web elements also make a website design looks bad and the visitors could feel cramped and uncomfortable. Avoid such things in your web design. Put all the elements in a way that they look connected, well-spaced and aligned. Do not scatter them on a white canvas.

Conclusion

The websites are an essential part of modern digital marketing strategy. A website designs could make or ruin a user experience, hence the sales. Make your purchase cycle simplest and easiest. Think from the visitors’ point of view. The best way is to do a survey and gather feedback from your existing customers as well as form your prospects. Take care of responsiveness and cross-platform compatibility. Your website should offer the same user experience on all devices whether it is a laptop/desktop, smartphone, tablet, windows, apple iOS, MAC, whatever device your user is using to access you, should offer the same user experience. Make your website more search engine friendly, to attract more organic traffic. But one thing we should keep in mind is that no matter how we are getting visitors on our website, ultimately the website itself will be the biggest influence in the decision making of a prospect.

Check this out: 3 dimensions of Queue Management System for Hospitals

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Website revamping & digital marketing acquired by CoolTech Gulf

Website-revamping-&-digital-marketing-acquired-by-CoolTech-Gulf

RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.

CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.

The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.

Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:

“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”

I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.

Checkout: Read this before starting Digital Marketing Campaign in Dubai

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Things to know before website design of an eCommerce business

Things-to-know-before-website-design-of-an-eCommerce-business

It is well known that online businesses are at a boom. In fact, most retail purchases are happening online. And this is mainly because of all the growing eCommerce websites and how easy it has become to develop them. This being said, one needs to be aware of the following points before you get into the website design for an eCommerce website.

The right platform and design – Before one starts the creation of the e-commerce website one needs to plan what kind of platform is needed. There are several content management systems like Joomla, Magento, WordPress and so on. Magento has been known to be specifically made for eCommerce use. Also when you do the web design Dubai you need to ensure that the design is simple and clean without too much graphics or clutter. The theme also needs to be decided – whether it is to be preselected or custom. Obviously that would probably depend on the budget as premade ones would be cheaper as compared to custom ones. The website design Dubai also needs to be responsive so that it can be viewed on multiple operating systems and platforms.

Secure website – These days there are lots of websites being created and also being hacked into. Hence, security is one very important detail that one needs to consider before doing a Dubai web design. One needs to get an SSL certificate which also gives authentication so that customers are also aware of their safety while making purchases.

eCommerce plugins

eCommerce plugins – If WordPress is used by the best web design company in Dubai in creating the eCommerce website then there are various eCommerce plugins like Shopify, WooCommerce, Shopp and so on.

SEO brings in organic traffic – One needs to optimize the website pages so that potential customers would first see your website before those of competitors. Keyword research needs to be done to find out what potential audience would commonly use. These keywords also need to be updated regularly. Good meta descriptions, page titles help in ranking too.

When one creates a web design Dubai for an eCommerce website, there are some additional features which can make it more effective and successful –

The site speed is extremely important. If a site is not fast enough, customers would not return back to the site. Also, some customers do not like the idea of registering with a site. Many just like to guest shop at least till they start liking the site and feel comfortable with it. Hence, the customer’s transaction process needs to be made fast with guest checkout options. There also needs to be a site search function which lets users search for what they are looking for. The web design Dubai needs to be mobile optimized as most people use their phones and tabs for surfing and shopping.

By incorporating all the above points and considering them before you even start web design Dubai for an eCommerce website, customers would be able to navigate very easily and purchase whatever they are looking for. The convenience of use will also bring in repeated sales and visits.

Checkout: Top 10 website designs by RSI Concepts

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Top 10 website designs by RSI Concepts

RSI Concepts is an IT Solution and Services provider company in UAE having 500+ website development projects and experience of more than a decade in the market. Our key speciality is building interactive websites for SMEs, Large Enterprises, Local Business, Banking and Health Care Sectors, Government Departments, eCommerce Sector and a lot many more. Today we will list the top 10 web designs we did in the past few years.

Government of UAE
RSI Concepts have had the honor to design and develop the website for UAE government. Which is the online representation of the central government of the United Arab Emirates. The website was highly interactive with having a very congestive navigation and sophisticated functionalities.
TRA – Telecom Regulatory Authority
Telecom Regulatory Authority of UAE acquired our web designing and development services for their main online portal. We have revamped the complete navigational structure and re-arranged the orders of the web pages to make it easier to navigate and user friendly.
Ajman Bank
The Ajman Bank is one of the prestigious client of ours. We are providing them with a verity of IT services. RSI developed a corporate and professional looking website for the Ajman Bank. The website support all types of browsers, and smartphone devices. The navigational structure is of nested type which enhanced the user experience score too.
Muhammad Bin Rashid Smart Learning Program
The ministry of education of the UAE acquired RSI to build the Muhammad Bin Rashid Smart Learning Program website. The website was meant to have so many interactive section as it was meant to be for the Parents of the kids who have been enrolled to the program. We built the website in a record time frame. The website in itself was a masterpiece.
Etisalat Academy
We are proud to have this communication giant in our clientele list. The Etisalat is a household name in the country. We did a remarkable website for the company along with a few other IT services and products. The website is not just an ordinary website but a full-fledged application in itself with so many features and functionalities that no other traditional website has in the country.
Khorfakkan Municipal Council
The Khorfakkan Municipal Council website was not just an ordinary website to develop, in fact it was an online portal to host a large number of Government eServices and a lot of other functionalities. The task to form a navigational structure was huge, but our competent web design and development teams took the gig as a challenge and performed remarkably. The client was very happy and satisfied with our product. We also did a few other projects for the same client and a few are still in the pipeline.
CUCA University
CUCA or City University Collage Ajman is a higher education institute located in the Emirates of Ajman. The university’s education system is a modified version of the American education system to fit the needs of the local custom and traditions. The university is considered to be a well reputed institute in the UAE who offers specializations and higher education. We have been honored to get an opportunity to design and develop a website for the institute. The website was specifically designed to enhance the visibility of the new courses and other marketing purposes along with a nested navigational structure to provide all important information within 1 to 3 clicks.
Invest Bank
Invest Banks is one of the earliest banks established in the country. The bank is well known for their stable growth and exponential expansion throughout the years since it was been established in 1975. The bank was not looking for an ordinary website but a highly secure and well organized information center for their online customers. RSI Concepts was been awarded with the tender to build a highly secure website for the bank.
IBS Bank
IBS Bank or the International Bank of Somalia is one of the top leading investment and commercial bank in the country or one can say in the region with introducing innovative facilities and services to their customers by implementing the technological advancements in the sector. The same task was given to RSI Concepts to build an international standard website based on highly secure and advance tools available in the market. The website itself is a wonderful piece of art, the design, the navigation and the flow of information, all is intelligently crafted. The website provides a remarkable flow of information with inter-connected pages and well presented information.
GoWell Petro
GoWell Petro is a multinational company, well renowned in the Oil & Gas market of the world. We have built a very unique website for them and we did introduced a lot of new functionalities in it. The website was aimed to represent their online image an authoritative market player and our graphic designing and creative team did that very well.

The above-mentioned projects were successfully delivered in time despite the great magnitude of the work involves in the research and analysis to ensure the satisfactory quality of the product we are delivering. This is proof of our competence, technical skills and top of the line web design and development service.

Checkout: 4 Significance of Web Design Dubai, UAE

 

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Improve customer experience in UAE with your website design

Improve-customer-experience-in-uae-with-your-website-design

There are a lot of websites that are being designed every day. Also, there are a lot of designers who have positioned themselves in this industry and are known to design the websites. Most of the people would compromise on getting an ordinary website but, does that attract the right kind of audience?

In this write-up, we have exclusively covered the advantages of having a Dubai web design and how would the customer experience be improved too. Well, before understanding the benefits let us get to know the basic things that are required to have a website design.

  • Experienced web designers

When you have experienced web designers from the best web Design Company in Dubai, half of your problems would be sorted because these are professionals. They would understand the latest technology and also have updates regarding web design. Hence, hiring the right kind of designers is extremely important if you want to create a great customer experience.

  • Proper layout

It is also equally important to have a proper layout planned for the content by the web design company Dubai to be placed because only when the layout is paid attention to, the customers or the audience would start flowing into your website.

  • Latest tools to design the website

Make sure to get the web design Dubai Company to use the right kind of tools to design the website. Website designing is booming and there is a lot of the latest technology and tools that can be used to design the websites. These websites can be made customer friendly and the users would easily be able to navigate through the website easily. Hence, this is one of the things to keep in mind when you are planning to get a website design done.

  • Theme of the website

There are a lot of themes available and according to the type of the website you are planning you could always think of downloading a theme and use it. Using appropriate themes would also attract a lot of customers to your website because that is the major part of the design element.

  • Content

Of course, content is always the king. When you have the right content people would automatically start subscribing to your website and they would start following the updates as well. With this, you would not just be getting new users but, would also be able to retain the old users as well. Hence, this is one of the key things that have to be kept in mind when you want to enhance the customer experience using a website.

Well, these are some of the things that you must do in order to make your ordinary website into one. Also, along with that let us see how a website can actually impact the overall customer experience.

  • Data loading becomes quick

When you have a website page loading issues does not exist. This means that the customers or the users would be able to access the information quickly as the data download would be quick and this would certainly make them extremely happy. The chances of the users logging into your website would be higher when compared to the other websites because of the less time taken.

  • Easy navigation

When you have easy navigation, the user experience would be amazing because there is probably no user who would unnecessarily want to spend time on a website trying to understand complex navigations. Hence, having easy navigation is another thing that would be part of the website design and you would be able to easily get the attention of the users.

  • Overall design and looks

When you have a website, the overall looks and the design of the website would be fantastic because the designers would be completely aware of the process. Websites would attract the users’ right the first time because of the fantastic first impression and the design it would have.

Well, these are some of the things that you must know about the website design company in Dubai.

Checkout: Website for Branding

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Website for Branding

Do you know the face of your brand? Do you know that your brand not only represents your company but also its values and what is dear to it? It is your brand that keeps you apart from others and it is your website that gives you the chance to share it with others. This is why website design is an absolute must, so that you can make sure that whatever you are offering is represented accurately. Your company needs to bring out the right message.

Website-for-Branding

Having a solid visual brand

Being a company, you probably already have a brand identity. But is it something that your customers would remember? Your customers need to be able to remember your vision, value and your brand history. This can be shown through your website’s visual features and components. Hence you need to ensure that your web design Dubai not only supplements your brand but also puts across the right kind of message which would be received and memorized by your audience. Thus you need to hire the right kind of web design Dubai Company that can incorporate the right kind of principles in the web designing.

Importance of your logo

Your company logo might be just a part of the brand; however it is a big part of it. It needs to stand out, be of high quality and be such that customers would recognize it right away. Customers need to associate it with your brand and company. When someone opens your website, your logo should be such that their eyes get attracted to it. Good and solid Dubai web design would ensure that this happens.

Right and qualitative images

If you go with the best web design company Dubai, they would make sure that the images chosen on your website are genuine and associated with your company. Stock images would be avoided totally. They anyway look clichéd and fake. You need images that put across the brand sentiments and company messages. Creation of photos that are your own gives your brand more meaning and harmony. For example, shots of customer’s interactions or your team pictures would be more meaningful than any generic pictures.

Core message Focus

A good web designer would ensure that not only does he/she give a lot of information, call to actions or images on your site; but they would also ensure that your company’s core message is put across. The aesthetics of the website are important – but not as important as the key message. It needs to be put across in the best possible way. That can be done only with simple designs and fonts. Your brand and consistency needs to be shown on the website which is more important than the aesthetics.

Call to action

Calls to action on each page need to be highlighted. This can alone bring in a great number of leads. However, this needs to be simple and free from clutter. Your web designer needs to use shapes, fonts and colors which would match the brand and at the same time attract the eye.

Competitors – Your brand is different and has nothing to do with your competitor. Similarly, it would be wrong to copy your competitor’s style or website. It could actually harm your brand. You need to build your own website which shows your identity and face of your brand. A reputed web design Dubai Company would ensure that your design is fresh and speaks of your company and brand.

The importance of your company’s website can never be underestimated. It helps in bringing in customers and eventually loyal clients of your brand. Thus, your web design needs to bring out your key values and messages which attracts customers and connects with them on an emotional level.

Checkout: Improve customer experience in UAE with your website design

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Some Significant Strategies to Choose a Good Website Design Company

User-Friendly Navigation in Your Web Design

Time for a new website design? Looking for a reliable design firm?

If you have already tried Googling ‘Web design Dubai’, then you are probably wondering how you will begin to cut through the masses of companies offering their design services. Your website has become a new shop front; the first interaction that many new customers will have with you is online. How often have you dismissed a company because of a second-rate homepage, or left a website because you couldn’t quickly find the information you needed? Continue reading “Some Significant Strategies to Choose a Good Website Design Company”

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Web Design and SEO – What to Consider When Designing Your Website

How to Create an SEO Friendly Web Design

Web design and SEO, or search engine optimization, go hand-in-hand from the initial conception of a website. Often, many business owners don’t think they should consider SEO until after their web design is completed. This simply isn’t true. Not only should an SEO web design appeal to your target audience. It should also be structured for the search engines as well. These simple one-time elements, or on-page factors, can act as a bonus to your search engine rankings once your site is live. Continue reading “Web Design and SEO – What to Consider When Designing Your Website”