Website Design Archives - Page 2 of 2 - RSI Concepts - Top IT Solution Provider Company in Dubai, UAE

Published November 23, 2020

10 Impacts of Website Design on Digital Marketing Strategies

In this blog, we will discuss 10 impacts of a website design or digital marketing strategies. Every business wants to have a website that drives huge traffic and also encourages visitors to convert. The conversion means making a visitor click on a call to action button, whether it is a purchase button or a contact button, depends upon your business model. This is how online prospects convert to lead and later to a customer. Usually, the web designers in Dubai, UAE and the businesses too are not paying that much attention to the web design to utilize it as a powerful marketing tool, rather business is focused on advertisements, social media and other stuff. But a web design can have a huge impact on a customer’s decision making.

A web design comprises of multiple elements such as fonts, colour scheme, placements of different design elements, Call-to-Action (CTA), videos, images, and much more. When you are making a digital marketing plan for your brand, your web design should be a very important part of it. Because your web design will determine how users will interact with your brand in the online domain, and what they will perceive of your brand image from that interaction. Here are the 10 impacts of website design on digital marketing strategies:

1. Colour Scheme

Obviously, when choosing a colour scheme for a web design the website designer will have to play within the available spectrum of the colours of the logo of the brand. But changing colour on some important elements, such as changing the colour of the CTA (call-to-action) button could do wonders. For example, some companies have changed their CTA button’s colour from green to red or blue to yellow and noticed a significant change in online sales, the change could be as minor as 1.5% and as large as 20% increase. But it could also backfire, so be careful. The best approach is to always be prepared for the change, and try different things one after another. A pilot or soft launch could be a great solution to minimize such risks in your digital marketing strategy.

2. Videos and Animations

These days as the high-speed broadband and 4G, LTE, 5G are available for the general population, having videos and intensive graphics is not a big deal anymore. Especially the videos or animated presentation of whatever you are selling could increase your sales from 5% to 30%. People love to watch videos and they get bored with large textual details. Having videos for B2B have proven to be more effective than B2C. Videos are more detailed, fun to watch, less boring and can deliver a huge load of information in just a few minutes. Using videos and animations strategically can boost your online sales.

3. Visible UVP

The visible UVP or unique value proposition is a key to success for online digital marketing campaigns. Whether it is an online advert, social media posts, or your corporate website. Your unique value proposition should be visible like a floodlight in the dark night.

Why the visitor should choose your brand?
What value will your solution or product add to their lives?
How what you are offering is different than others?
How cost-effective your solution/product or service is?
What financial and operational benefits they should expect from your solution/product or service?

These questions need to be answered by your web design, and by the answer, I mean short and very effective language, not long essays and tons of boring texts. Taglines, sales pitches, or small sentences could do great.

4. Trust Symbols

Trust symbols are very important in user experience. When users will see different badges, client’s logos, partner’s logos, and stuff like that, they will get a sense of trust and they can assure your visitors that your solution/products or service will help them to fulfil their needs. Not only that you can have security badges, privacy policy, and such other symbols. Industry symbols, such as if you are in a service industry, ISO certifications, or any such thing. The main objective is to provide a trustworthy appearance so that the visitors feel safe in contacting you and can build a positive reputation of your brand in their minds.

5. Client Testimonials and Ratings

Although the client testimonials and Ratings also came under Trust Symbol category we should consider them more important than other trust signs or symbols. The client testimonials for B2B business could be a great point to gain the trust of the visitor. In case if you are in B2C than the testimonials with product/service ratings could help you a lot in getting more leads from the website. The client testimonials could support your overall digital marketing strategy too by sharing them in other communication mediums and social media platform, you can get more attention.

6. Ease of Use and Navigation

How easy to find required information is on your website will determine how much sales you will make from the website. Always put useful information at the top, don’t push your visitors to scroll long pages, navigate through deep menus to find what they need. The placement of information and the navigation of the website should be very easy for a common visitor. The navigation should be very easy and less deep, one main menu and two sub-menu are more than enough. Web designers in Dubai, UAE are also using side-menus, mouse hover effects and much more to make the information more accessible.

7. Forms and Inputs

No one wants to fill in the large forms with their personal and official information, just make it short. Don’t push them to fill-in large forms, as there are many studies conducted on the visitor’s behaviour about the contact forms, and all suggested, maximum 3, 4 fields are enough. Any more fields in the form will make it less likely to file, especially if it is a contact form or sales enquiry form, let the visitors do the minimum. In sales enquiry forms, pre-fill maximum details and let them choose via tick markers or dropdowns, and that should be it.

8. Visible Contact Details

The contact details should be very visible, your contact numbers, emails, address, maps/directions, working hours, and all those details should be easily accessible through your website. Header and footer could be a great place to provide such information. If a visitor likes something the very next thing they do is to look up for a CTA or contact details to get in touch with your business, so all those information should be easy to access from anywhere in the website.

9. Virtual Chat or Live Chat

These days another most common sighting is Virtual Chat or Live Chat module on the website. People are getting used to of it, as most of the big service providers are providing live chat facility on their website. If maintaining a live chat is hard for your business then at least an intelligent virtual chatbot could serve the purpose. You can answer frequently asked questions (FAQs) of your visitors. You can also take their contact details or share your contact details of the relevant department with them.

10. White Spaces

Unnecessary white spaces or useless gaps on the web page makes it look ugly and substandard. Your webpage canvas is a valuable space for you, do not waste it. As the wide gaps and white spaces are not advised, the superimposed or overlapping web elements also make a website design looks bad and the visitors could feel cramped and uncomfortable. Avoid such things in your web design. Put all the elements in a way that they look connected, well-spaced and aligned. Do not scatter them on a white canvas.

Conclusion

The websites are an essential part of modern digital marketing strategy. A website designs could make or ruin a user experience, hence the sales. Make your purchase cycle simplest and easiest. Think from the visitors’ point of view. The best way is to do a survey and gather feedback from your existing customers as well as form your prospects. Take care of responsiveness and cross-platform compatibility. Your website should offer the same user experience on all devices whether it is a laptop/desktop, smartphone, tablet, windows, apple iOS, MAC, whatever device your user is using to access you, should offer the same user experience. Make your website more search engine friendly, to attract more organic traffic. But one thing we should keep in mind is that no matter how we are getting visitors on our website, ultimately the website itself will be the biggest influence in the decision making of a prospect.

Check this out: 3 dimensions of Queue Management System for Hospitals

Published May 12, 2020

Website revamping & digital marketing acquired by CoolTech Gulf

RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.

CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.

The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.

Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:

“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”

I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.

Checkout: Read this before starting Digital Marketing Campaign in Dubai

Published March 14, 2020

e-Commerce Website Design in the UAE: A Practical Guide for 2026

Last updated: September 2026 · Written by the RSI Concepts web team, Sharjah.

Planning the design of an e-commerce website for a UAE business

Online shopping is now part of everyday life in the UAE, and customers expect a fast, secure, mobile-friendly store with the payment and delivery options they already use. An online store that looks good but loads slowly, hides delivery costs or offers only one way to pay will lose sales to competitors who get these basics right.

This guide covers what to decide before you design an e-commerce website in the UAE – from choosing a platform to product pages, payments, VAT, delivery, Arabic content and SEO.

1. Choose the right platform

The platform decides what your store can do, how much it costs to run and how easy it is to grow. The most common options are:

Platform	Good fit for	Keep in mind
Shopify	Small and medium stores that want to launch quickly	Monthly fees and app costs; less control over custom features
WooCommerce (WordPress)	Businesses that want flexibility and already use WordPress	Needs good hosting, updates and security maintenance
Adobe Commerce (Magento)	Large catalogues, multiple stores or complex pricing	Higher development and hosting costs
Custom-built store	Unique business models, B2B portals, deep ERP or inventory integration	Higher upfront cost; needs a reliable development partner

Ask before choosing: How many products will you sell? Do you need Arabic and English? Must the store connect to your ERP, accounting or warehouse system? Do you sell to businesses (B2B) with special pricing? The answers usually point clearly to one option. For stores that need integration with existing systems, a custom web development approach is often more cost-effective in the long run.

2. Keep the design simple and mobile-first

Most UAE shoppers browse and buy on their phones. Design the mobile store first, then adapt it for desktop:

Clean layouts with plenty of space and no unnecessary graphics.
Large product images and buttons that are easy to tap.
A search bar that is always visible, with filters for size, price, brand and color.
A sticky “Add to cart” button on product pages.
A theme or design that reflects your brand – a ready-made theme saves money, a custom design helps you stand out.

Our guide to modern web design techniques explains which design styles suit retail and e-commerce brands.

3. Design product pages that sell

Well-designed e-commerce product page layout

Product pages are where buying decisions happen, so they deserve the most attention.

Fast loading

Fast page load time improves e-commerce conversion rates

Online shoppers have little patience. Compress product images, use modern formats such as WebP, and avoid heavy scripts and pop-ups. Aim for pages that load in about 2–3 seconds on mobile data.

Complete product information

Give shoppers everything they need to decide without contacting you:

High-quality photos from several angles, with zoom – and a short video where it helps.
Price including VAT, stock availability and delivery time.
Specifications, sizes, colors and options, with a size guide where relevant.
Customer reviews and ratings.
Warranty, returns and exchange information.

Clear calls to action

Visible add-to-cart call-to-action button on a product page

“Add to cart” and “Buy now” buttons should stand out and never be buried under other content. Use clear, simple wording, and show related products and “frequently bought together” suggestions below – not in place of – the main action.

4. Offer the payment methods UAE shoppers expect

Offering the right payment options is one of the simplest ways to reduce abandoned carts. In the UAE, shoppers commonly expect:

Credit and debit cards through a UAE-supported payment gateway such as Network International, Telr, Checkout.com, PayTabs or Stripe.
Apple Pay and Google Pay for fast checkout on mobile.
Buy now, pay later options such as Tabby and Tamara, which are widely used in the UAE for fashion, electronics and home products.
Cash on delivery, which many customers still prefer for a first purchase from a new store.

Choose a gateway that settles in AED, supports 3D Secure, and connects easily to your platform.

5. Make checkout quick and pricing transparent

Allow guest checkout. Forcing account creation is one of the main reasons shoppers abandon a purchase.
Keep the checkout short – ideally one page, with address auto-complete and saved details for returning customers.
Show prices including 5% VAT and show delivery charges before the final step. Unexpected costs at checkout lose sales. Confirm your VAT set-up with your tax adviser.
Send order confirmations by email, SMS or WhatsApp, with tracking once the order ships.

6. Plan delivery and returns

UAE customers are used to fast delivery, often same-day or next-day within the city. Decide early:

Which courier partners you will use, and whether you offer same-day delivery in Dubai, Sharjah or Abu Dhabi.
Whether you will deliver across the GCC, and how you will handle customs and duties.
Click-and-collect from your shop or warehouse, if you have one.
A clear, easy-to-find returns and refund policy.

7. Build in security and trust

SSL (HTTPS) on every page, not just checkout.
A PCI-compliant payment gateway, so card details never pass through or sit on your server.
Regular updates, backups and security monitoring for the platform and plugins.
Clear company information – trade license name, address, phone, and terms and conditions. UAE consumer protection and e-commerce rules expect sellers to be identifiable and policies to be clear.
Customer data protection in line with the UAE Personal Data Protection Law, including a clear privacy policy.
Make sure your trade license covers e-commerce activity.

8. Serve Arabic and English customers properly

A bilingual store reaches more customers across the UAE and the GCC. The Arabic version needs a right-to-left layout, Arabic product names and descriptions written for Arabic shoppers (not machine translation), and Arabic-friendly search, so customers can find products whichever language they type in.

9. Get found on Google

Research keywords for each category and product – including how customers search in Arabic.
Write unique product descriptions. Copying the manufacturer’s text makes your pages look like hundreds of others.
Use clear page titles and meta descriptions for every category and product.
Add product structured data (price, availability, reviews) so Google can show rich results.
Build category pages with useful content, not just product grids.
Keep the store fresh – new products, updated stock and seasonal collections for events like Ramadan, Eid, White Friday and Dubai Shopping Festival.

Checklist before you start

Decision	Question to answer
Platform	Shopify, WooCommerce, Magento or custom – which fits our catalogue and integrations?
Payments	Which gateway, and do we offer Apple Pay, BNPL and cash on delivery?
Pricing	Are all prices shown with VAT, and are delivery charges clear?
Delivery	Which couriers, which emirates, same-day or next-day, GCC shipping?
Languages	English only, or English and Arabic with RTL layout?
Integrations	ERP, accounting, inventory, CRM, WhatsApp?
Content	Who writes product descriptions and takes product photos?
Support	Who maintains, updates and secures the store after launch?

Frequently asked questions

How long does it take to build an e-commerce website?

A small store on an existing platform can launch in a few weeks. A bilingual store with custom design and integrations typically takes two to four months, depending mostly on product data, photos and content being ready.

Should I use Shopify or WooCommerce in the UAE?

Shopify is easier to launch and maintain; WooCommerce gives more control and no platform fees but needs more technical upkeep. If you need deep integration with your own systems, consider a custom build.

Do I need a mobile app as well as a website?

Most stores should start with a fast mobile website. An app makes sense once you have many repeat customers who buy frequently.

Next step

A successful online store is planned before it is designed. If you are launching or rebuilding an e-commerce website, see our web design services in Dubai and the UAE, browse examples of websites we have designed, or read our guide on how to choose a web design company in Dubai.

Published February 3, 2020

Top 10 website designs by RSI Concepts

RSI Concepts is an IT Solution and Services provider company in UAE having 500+ website development projects and experience of more than a decade in the market. Our key speciality is building interactive websites for SMEs, Large Enterprises, Local Business, Banking and Health Care Sectors, Government Departments, eCommerce Sector and a lot many more. Today we will list the top 10 web designs we did in the past few years.

Government of UAE

RSI Concepts have had the honor to design and develop the website for UAE government. Which is the online representation of the central government of the United Arab Emirates. The website was highly interactive with having a very congestive navigation and sophisticated functionalities.

TRA – Telecom Regulatory Authority

Telecom Regulatory Authority of UAE acquired our web designing and development services for their main online portal. We have revamped the complete navigational structure and re-arranged the orders of the web pages to make it easier to navigate and user friendly.

Ajman Bank

The Ajman Bank is one of the prestigious client of ours. We are providing them with a verity of IT services. RSI developed a corporate and professional looking website for the Ajman Bank. The website support all types of browsers, and smartphone devices. The navigational structure is of nested type which enhanced the user experience score too.

Muhammad Bin Rashid Smart Learning Program

The ministry of education of the UAE acquired RSI to build the Muhammad Bin Rashid Smart Learning Program website. The website was meant to have so many interactive section as it was meant to be for the Parents of the kids who have been enrolled to the program. We built the website in a record time frame. The website in itself was a masterpiece.

Etisalat Academy

We are proud to have this communication giant in our clientele list. The Etisalat is a household name in the country. We did a remarkable website for the company along with a few other IT services and products. The website is not just an ordinary website but a full-fledged application in itself with so many features and functionalities that no other traditional website has in the country.

Khorfakkan Municipal Council

The Khorfakkan Municipal Council website was not just an ordinary website to develop, in fact it was an online portal to host a large number of Government eServices and a lot of other functionalities. The task to form a navigational structure was huge, but our competent web design and development teams took the gig as a challenge and performed remarkably. The client was very happy and satisfied with our product. We also did a few other projects for the same client and a few are still in the pipeline.

CUCA University

CUCA or City University Collage Ajman is a higher education institute located in the Emirates of Ajman. The university’s education system is a modified version of the American education system to fit the needs of the local custom and traditions. The university is considered to be a well reputed institute in the UAE who offers specializations and higher education. We have been honored to get an opportunity to design and develop a website for the institute. The website was specifically designed to enhance the visibility of the new courses and other marketing purposes along with a nested navigational structure to provide all important information within 1 to 3 clicks.

Invest Bank

Invest Banks is one of the earliest banks established in the country. The bank is well known for their stable growth and exponential expansion throughout the years since it was been established in 1975. The bank was not looking for an ordinary website but a highly secure and well organized information center for their online customers. RSI Concepts was been awarded with the tender to build a highly secure website for the bank.

IBS Bank

IBS Bank or the International Bank of Somalia is one of the top leading investment and commercial bank in the country or one can say in the region with introducing innovative facilities and services to their customers by implementing the technological advancements in the sector. The same task was given to RSI Concepts to build an international standard website based on highly secure and advance tools available in the market. The website itself is a wonderful piece of art, the design, the navigation and the flow of information, all is intelligently crafted. The website provides a remarkable flow of information with inter-connected pages and well presented information.

GoWell Petro

GoWell Petro is a multinational company, well renowned in the Oil & Gas market of the world. We have built a very unique website for them and we did introduced a lot of new functionalities in it. The website was aimed to represent their online image an authoritative market player and our graphic designing and creative team did that very well.

The above-mentioned projects were successfully delivered in time despite the great magnitude of the work involves in the research and analysis to ensure the satisfactory quality of the product we are delivering. This is proof of our competence, technical skills and top of the line web design and development service.

Checkout: 4 Significance of Web Design Dubai, UAE

Published January 26, 2020

Improve customer experience in UAE with your website design

There are a lot of websites that are being designed every day. Also, there are a lot of designers who have positioned themselves in this industry and are known to design the websites. Most of the people would compromise on getting an ordinary website but, does that attract the right kind of audience?

In this write-up, we have exclusively covered the advantages of having a Dubai web design and how would the customer experience be improved too. Well, before understanding the benefits let us get to know the basic things that are required to have a website design.

Experienced web designers

When you have experienced web designers from the best web Design Company in Dubai, half of your problems would be sorted because these are professionals. They would understand the latest technology and also have updates regarding web design. Hence, hiring the right kind of designers is extremely important if you want to create a great customer experience.

Proper layout

It is also equally important to have a proper layout planned for the content by the web design company Dubai to be placed because only when the layout is paid attention to, the customers or the audience would start flowing into your website.

Latest tools to design the website

Make sure to get the web design Dubai Company to use the right kind of tools to design the website. Website designing is booming and there is a lot of the latest technology and tools that can be used to design the websites. These websites can be made customer friendly and the users would easily be able to navigate through the website easily. Hence, this is one of the things to keep in mind when you are planning to get a website design done.

Theme of the website

There are a lot of themes available and according to the type of the website you are planning you could always think of downloading a theme and use it. Using appropriate themes would also attract a lot of customers to your website because that is the major part of the design element.

Content

Of course, content is always the king. When you have the right content people would automatically start subscribing to your website and they would start following the updates as well. With this, you would not just be getting new users but, would also be able to retain the old users as well. Hence, this is one of the key things that have to be kept in mind when you want to enhance the customer experience using a website.

Well, these are some of the things that you must do in order to make your ordinary website into one. Also, along with that let us see how a website can actually impact the overall customer experience.

Data loading becomes quick

When you have a website page loading issues does not exist. This means that the customers or the users would be able to access the information quickly as the data download would be quick and this would certainly make them extremely happy. The chances of the users logging into your website would be higher when compared to the other websites because of the less time taken.

Easy navigation

When you have easy navigation, the user experience would be amazing because there is probably no user who would unnecessarily want to spend time on a website trying to understand complex navigations. Hence, having easy navigation is another thing that would be part of the website design and you would be able to easily get the attention of the users.

Overall design and looks

When you have a website, the overall looks and the design of the website would be fantastic because the designers would be completely aware of the process. Websites would attract the users’ right the first time because of the fantastic first impression and the design it would have.

Well, these are some of the things that you must know about the website design company in Dubai.

Checkout: Website for Branding

Published January 9, 2020

Website for Branding

Do you know the face of your brand? Do you know that your brand not only represents your company but also its values and what is dear to it? It is your brand that keeps you apart from others and it is your website that gives you the chance to share it with others. This is why website design is an absolute must, so that you can make sure that whatever you are offering is represented accurately. Your company needs to bring out the right message.

Having a solid visual brand

Being a company, you probably already have a brand identity. But is it something that your customers would remember? Your customers need to be able to remember your vision, value and your brand history. This can be shown through your website’s visual features and components. Hence you need to ensure that your web design Dubai not only supplements your brand but also puts across the right kind of message which would be received and memorized by your audience. Thus you need to hire the right kind of web design Dubai Company that can incorporate the right kind of principles in the web designing.

Importance of your logo

Your company logo might be just a part of the brand; however it is a big part of it. It needs to stand out, be of high quality and be such that customers would recognize it right away. Customers need to associate it with your brand and company. When someone opens your website, your logo should be such that their eyes get attracted to it. Good and solid Dubai web design would ensure that this happens.

Right and qualitative images

If you go with the best web design company Dubai, they would make sure that the images chosen on your website are genuine and associated with your company. Stock images would be avoided totally. They anyway look clichéd and fake. You need images that put across the brand sentiments and company messages. Creation of photos that are your own gives your brand more meaning and harmony. For example, shots of customer’s interactions or your team pictures would be more meaningful than any generic pictures.

Core message Focus

A good web designer would ensure that not only does he/she give a lot of information, call to actions or images on your site; but they would also ensure that your company’s core message is put across. The aesthetics of the website are important – but not as important as the key message. It needs to be put across in the best possible way. That can be done only with simple designs and fonts. Your brand and consistency needs to be shown on the website which is more important than the aesthetics.

Call to action

Calls to action on each page need to be highlighted. This can alone bring in a great number of leads. However, this needs to be simple and free from clutter. Your web designer needs to use shapes, fonts and colors which would match the brand and at the same time attract the eye.

Competitors – Your brand is different and has nothing to do with your competitor. Similarly, it would be wrong to copy your competitor’s style or website. It could actually harm your brand. You need to build your own website which shows your identity and face of your brand. A reputed web design Dubai Company would ensure that your design is fresh and speaks of your company and brand.

The importance of your company’s website can never be underestimated. It helps in bringing in customers and eventually loyal clients of your brand. Thus, your web design needs to bring out your key values and messages which attracts customers and connects with them on an emotional level.

Checkout: Improve customer experience in UAE with your website design

Published May 10, 2012

Some Significant Strategies to Choose a Good Website Design Company

User-Friendly Navigation in Your Web Design

Time for a new website design? Looking for a reliable design firm?

If you have already tried Googling ‘Web design Dubai’, then you are probably wondering how you will begin to cut through the masses of companies offering their design services. Your website has become a new shop front; the first interaction that many new customers will have with you is online. How often have you dismissed a company because of a second-rate homepage, or left a website because you couldn’t quickly find the information you needed?