How an effective web design can improve user experience hence your ranks in Google
User Experience is no longer restricted to businesses which are using a website to promote a product or to sell. The advent of Panda 4.0, Google’s latest addition to its ranking algorithm, has increased the significance of UX or User Experience. Google has started using user data to acknowledge websites which provide a great user experience by placing them on the top of a search. While provision of relevant and insightful information is definitely a must, it has now become essential to provide these in a user friendly manner as well. Otherwise the purpose is defeated, is it not?
See Also: How to Create an SEO Friendly Web Design
What is Google Panda 4.0?
Google Panda 4.0 is a modification incorporated by Google to its existing ranking algorithm. It has been done so in order to make sure websites with low quality are sifted and placed at the lower end of the Google ranking. Websites which provide in-depth and original information for a search get ranked higher. Google’s Panda 4.0 is a complex algorithm which considers ranking factors like the presence of relevant key words and originality of content and ideas to rank sites. If a website is deemed to provide solid, unduplicated information which makes a user feel secure about using the site, then the page gets ranked higher.
