In this article, we will discuss the role of the Digital Signage in Dubai, UAE during and after the pandemic of COVID-19. As we have observed the market have turned upside down and the pandemic has impacted our lifestyles in a completely unprecedented way. The businesses have to think outside of the box to cope up with the current tectonic shifts in the market dynamics. The digital signage was gaining popularity not only in Dubai but all over the UAE and in other GCC countries as well before this scenario. Especially the retail and services sectors were heavily adopting the digital signage technology mainly the indoor LEDs to communicate with their customers and prospects. Outdoor digital signage and digital billboards are also gaining popularity in Dubai.
Impact of Digital Signage on Marketing and Customer Experience
The digital signage has completely transformed the marketing strategies and customer experience in a very imaginative and creative way. Businesses are using them for both marketing and information purposes in their premises. All types of businesses especially retail, customer services providers, hospitality sector, healthcare sector, banks, public offices, government institutions, airports, metros, bus stations and all around the country the digital signage are appearing.
Digital Signage Role during the Pandemic
In Dubai and all across UAE during the COVID-19 pandemic, all the essential businesses and services remained open such as supermarkets, grocery stores, retail sector, medical facilities, pharmacies, various transport services and much more. Digital signage played a vital role in implementing protective and precautionary measures. The digital signage was used to play content in real-time related to the safety precautions and other useful information.
The interactive digital signage and way-finding tools help hospitals, test facilities, mass transit facilities and other such institutions to route, direct and control the visitors. This helps a lot to minimize the interaction. The repeated instructions, precautions and suggestions also help to spread awareness among the masses.
The queue management tools help organizations and businesses such as the retail sector to control customer flow. This also helped them to enforce social distancing and other preventive measures. The closed stores and outlets used digital signage to stay in touch with their customer even when they are closed. Some used the digital signage to provide information about their online stores or sales and support contact details and much more.
There were too many applications of digital signage during the pandemic.
Digital Signage Role after the Pandemic
As in UAE, the commercial activity has been resumed and now we are looking forward to returning to the normal routines. The authorities and the private sector are investing heavily in preventive measures. Digital signage could help a lot. The digital signage has already been integrated into a variety of systems which can be used for preventive and safety measures.
The digital signage with a variety of tools can be used at the entrances of malls, superstores, bus stations, metros, hospitals, banks, and all type of public places for headcount, or for thermal scanning, or for disseminating precautions and information to spread awareness, to control the people flow and much more.
The interactive digital signage can be placed on various places in all sort of services based sectors to automate the services or to reduce the contact. A new breed of digital signage applications is the modern contactless operation capable digital signage. Which is a breakthrough for the post-pandemic era.
There are some manufacturers who have introduced see-through screens which can be a great utility for the services based industry where the customer will have to sit in front of an agent or customer support staff. The screen can provide high-tech communication solutions at one hand and on the other hand, it can provide a protective shield between the agents and the customers.
Read also: 6 things to expect near future in Digital Signage Dubai
Conclusion
The usability of digital signage has been tremendously acknowledged by the industry during the COVID-19 pandemic. And even after the pandemic, the digital signage will play a very supportive role for both the customers as well as for the businesses in Dubai, UAE. Digital signage has endless applications for the future.
Check this out: Importance of Digital Signage in 2021