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The Important Link between Interactive UX, Businesses, and Ajax

Web Design - User Experience and SEO Rankings

User Experience or UX is increasingly becoming paramount for businesses as it helps them connect with their audience in a better manner. An interactive UX forms the basis for better user interaction and hence better presence. This blog of ours throws light on the importance of a lively UX and also how AJAX can be intelligently leveraged to drive an interactive UX which will translate into better business operations.

Web Design Dubai Trends

Interactive Design: The founding bedrocks

One of the much ignored yet most important founding principles of an interactive UX is defining what the objective of creating the user interface is and who the target audience to be engaged are. Many organizations fail in defining a primary objective to their designer and hence the user interface designed does not immediately cater to their needs, requiring alterations. Once the objectives are clearly defined, it becomes easier to come up with an apt UX which engages with the user and keeps them on the site for longer.

See also: Typography and its Impact on Website UI – Web Design Dubai Trends Continue reading “The Important Link between Interactive UX, Businesses, and Ajax”

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User Experience is Now a Ranking Factor in Google

User Experience is Now a Ranking Factor in Google

How an effective web design can improve user experience hence your ranks in Google

User Experience is no longer restricted to businesses which are using a website to promote a product or to sell. The advent of Panda 4.0, Google’s latest addition to its ranking algorithm, has increased the significance of UX or User Experience. Google has started using user data to acknowledge websites which provide a great user experience by placing them on the top of a search. While provision of relevant and insightful information is definitely a must, it has now become essential to provide these in a user friendly manner as well. Otherwise the purpose is defeated, is it not?

See Also: How to Create an SEO Friendly Web Design

Web Design - User Experience and SEO Rankings
The Significance of UX or User Experience and Web Design

What is Google Panda 4.0?

Google Panda 4.0 is a modification incorporated by Google to its existing ranking algorithm. It has been done so in order to make sure websites with low quality are sifted and placed at the lower end of the Google ranking. Websites which provide in-depth and original information for a search get ranked higher. Google’s Panda 4.0 is a complex algorithm which considers ranking factors like the presence of relevant key words and originality of content and ideas to rank sites. If a website is deemed to provide solid, unduplicated information which makes a user feel secure about using the site, then the page gets ranked higher. Continue reading “User Experience is Now a Ranking Factor in Google”