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Why a Website is the First Impression of a Company?

Why a Website is the First Impression of a Company?

The human brain requires only 50 milliseconds to register the visual information and that time is enough to form up a positive or negative impression, in our case visual information is Website Design. If you are operating in Dubai or UAE, you must be aware that for every business entity having a decent website is essential these days. The same trend is everywhere!

With the rise of smartphones and computers, customers, in general, are searching on the internet for a company before making a purchase decision. It is very important to understand that all online marketing or digital marketing efforts ultimately converge to the website and bring all the traffic to your website. Most of the companies and businesses in Dubai have witnessed that more than 80% of the online traffic is coming from online searches, mainly Google. This means people are directly landing on your website. This is why your website is the first impression of your company for a huge number of prospective customers. So it is extremely important to have a great website that can compel your online prospects to click on CTA (call to action).

The human brain can make an impression of a brand from its website in 1/10th of a second or even quicker, studies showed that a person can make an impression within 50 milliseconds. This is the time required by our brain to process the information it is receiving from the eyes under normal lighting conditions. A study used screenshots of different websites and showed them to a group of people and ask them to compare them with each other, for each category there were only two websites, and the participants will have to choose which one is better than the other. At first, they have started with 500 milliseconds per page, then they have reduced it to 50 milliseconds and the results were the same. So, it is a proven fact that our brain requires only 50 milliseconds at least to form up an impression of a brand/company from the visuals of their website.

Let us discuss some scenarios about how a prospect can reach you out making your website the very first impression of your company:

Google Searches or Search Engines

Google Searches or Search Engines

No matter what your company is doing, either you are a local business or a small contractor or a large service provider or you work at any scale, if you are operating in Dubai, UAE you should have a website. People here tend to search everything, every purchase decision involves internet research here, it is crucial to have a good website. For example, I am a prospect and I need a product or service that you are providing, and I heard about your company from a colleague or just someone who referred your business to me. The first thing that I will do is to look it up on Google. Get to the website and try to assess and evaluate the company by exploring their website. Or even if I need to physically travel to the company I would like to have their location available on their website and maybe the contact details too to plan a visit.

Let say I don’t know anything about your company, I just need a particular product or service which you provide. The first thing that I will do is to look it up in Google or search engine. Let say I have explored around 4, 5 different companies who are proving the same product or service I have been looking for, and then at the end I have landed on your website, the very first thing that will compel me to go on any further in your website will be its first impression, if the first impression is not good, I might not consider further exploration of the website and leave it. This is why a website is the very first impression of a company online. If this impression is not good you might end up losing so many customers to your competitors who are having just a better website than you.

Digital Marketing Campaigns

Digital Marketing Campaigns

If you are running digital marketing campaigns to promote your products and services, the success is very much dependent on the landing page of the website. If that web page is not compelling enough then the visitor will simply bounce back. The landing page is critically important for the success of any digital marketing campaign. Because the digital marketing platform will just run your ad, which usually contains only a few details about the brand or products/services they are offering. But the landing page would have all the information to form up a customer journey and this is where your marketing campaign will ultimately converge. All the efforts should pay off on this page, and if that particular web page or the website itself is not so good, then the prospective customers will be left from there.

Hence even if you are running online adverts or social media ads all of your prospective customers are getting the first comprehensive interaction at your website. Whoever is coming to your website will get the first impression of the brand from the website. If a website looks good, and professional the visitors build a good impression of the brand in their mind. If a website is outdated or looks old, simple, and dull then the visitor will think if a company can’t even maintain a good quality website, what kind of work quality they have been maintaining in their workplace. This way the visitor builds expectation and these expectations either positive or negative will be directly driven through the first impression of your website. This is how your website becomes the first impression of your company.

Conventional Marketing Campaigns

Conventional Marketing Campaigns

After the influence of search engines, digital marketing platforms and social media another most powerful factor that makes a website the first impression of a company is the general perception of the purchasing cycle. In Dubai, UAE people tend to explore the website of the company first before making a purchase decision. In a conventional marketing campaign, either you are running an advert on Radio, TV, Newspaper, or a billboard or anything. Maybe you are distributing your company’s pamphlets or any such thing, no matter however you are reaching out to your audience, the maximum prospects will try to visit your website first before planning a visit to your company. This is how important a website is and this is what makes your website the first impression of your company.

No matter if your marketing team is reaching out to your prospects, handing them over your brochures, or their business cards, or any material, the very first thing that every interested person will try to do is to go to your website to learn more about your company and your products/services. Which makes your website the first impression even for conventional marketing campaigns too.

Why is it Important to Have an Excellent Website?

Why is it Important to Have an Excellent Website

Things have changed and things have changed very quickly, there was a time not so long back ago when having a website was not a big deal, in fact almost nine out of ten times a website was just an online company brochure and that was it. But with the revolution of smartphones, digitalization and social media integration in our daily lives, the overall consumer behaviour got completely changed. The customer’s expectations and their behaviour has been transformed and got more sophisticated. A website has turned into a powerful marketing tool from a non-essential online company profile. The effects of e-Commerce, Social Media, Smartphones and Digitalization have further raised the importance of a website for a company.

As most of the modern-day marketing mediums eventually converged to the website and lead a lot of traffic to the website which mostly consists of new visitors, so all they will learn about your brand would be from your website. Your company website would be the very first interaction of your brand with a lot many new visitors. Studies suggest that almost 85% to 88% of visitors never return back to a website if they had a bad experience with that website. This is why having an impressive first impression is extremely crucial for your brand’s success.

Company Website’s First Impression forms the Brand Image & Reputation

Company Website’s First Impression forms the Brand Image & Reputation

Modern-day websites are a powerful communication tool, which requires constant updates and should have the latest information all the time. From the design perspective, a company website should have to be modern and technologically up-to-date. As the human brain can very quickly form up a brand’s image by its first impression, it is important to understand what kind of impression you are imprinting in your visitors’ minds. This is what could make or break your brand’s image. If you have an old website or a poorly worked design, the visitors will immediately decide in their subconscious mind that this business is not so good, it is old, they would be unable to keep up with the technology, etc. If a website is built on modern standards and the design looks excellent, the visitor will immediately build a positive impression for the business in their subconscious mind. Being the first impression of the company this is how powerful a website is in building a brand reputation and brand image.

Company Website’s First Impression Can Boost Leads and Conversions

Company Website’s First Impression Can Boost Leads and Conversions

For any business, sales are the basic and fundamental scale to measure progress. Today’s world had changed a lot, now a day more sales are generated in unconventional ways than ever before. By unconventional I mean the modern methods, which majorly are digital. As there is no modernization without technology. Most of the modern marketing campaign eventually lead prospective customers to the company website, so it is extremely important that a website’s first impression is capable of converting those visitors into genuine leads. Make sure the page design, the content, text, media and taglines all are designed to form an excellent first impression which encourages the visitors to hit your CTA (call to action). Technically there is no limit where your website can’t reach, it is up to you which markets and audiences you want to target. This means you can have a huge number of visitors directed to your website from various organic and inorganic marketing sources and also from various targeted markets, regions and demographics. This freedom makes your company website a very powerful tool for marketing. If a company website is done properly, it leaves a very positive impression on the visitors which could significantly boost your leads and conversion rates.

Conclusion

A company website is the first impression of the brand for a huge number of new visitors. The digitalization in the modern world, our general behaviour and use of technology in our daily lives and market trends made the website more relevant than ever before. The marketing methods and techniques have been changed completely. Most of the marketing methods whether conventional or modern will eventually lead a prospective customer to your company’s website. Furthermore, the website can reach out to a very wider spectrum of demographics and targeted audiences, which enables them to attract a very huge number of visitors from all around the targeted markets. As the website is the very first interaction that is why it makes a website the very first impression of a company for a very huge number of prospects.

The first impression could have a huge influence on the next decision of the visitor and mostly if the first impression is bad the visitor will simply exit the page. Studies show almost 85% or even more visitors never come back to a website once they had a bad experience on that website. This makes the website significantly important than ever before. RSI Concepts is a professional web design and development agency in Dubai, UAE. If you need to revamp your “first impression” feel free to reach us through our Contact Us page or leave a comment in the below comment box and we will revert back to you.

Check out this: New website of Ajman Bank by RSI Concepts

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Qualities of a Superior Web Design Company in Dubai

Qualities of a Superior Web Design Company in Dubai

As web designs are becoming an important part of the communication and marketing industry. All businesses are focusing more on their websites. Websites can easily make or break your online marketing strategies. Having almost all of the Dubai citizens with internet access and smartphones, the importance of a professional web design even escalated further. A web design is the visual and functional layout of a website that represents a company or business in the online domain. The user experience on the website will determine the success or failure of online marketing campaigns. This is why the number of web design companies in Dubai have risen exponentially. Businesses often get confused when it comes to selecting a reliable business partner for their website design and development needs. In this blog, we will enlist the traits of a superior web design company in Dubai which will help you select a web designing and development firm to fulfil your business’s online needs.

Step 1. Company Profile

Company Profile

Check for the company profile. Check the website, their About page, team information, brochures, etc. How appealing their company profile is? How professional does it look? Since how long they are operating in Dubai? These things will be the first step to shortlist web design companies in Dubai. For any web design agency, it is very important to have professional designing skills, although most of the web design companies in Dubai prefer to have a corporate look and feel rather a design-intensive look, it is important that their website’s functionalities and interaction are excellent. All the information required has to be available with easy access. And some other things like that. Once the list of shortlisted web design companies in Dubai is prepared then move to the next step.

Step 2. Company Portfolio

Company Portfolio

Now the next and most important step is to check the company portfolio. Who are their clients? Do they have well-known brands in their portfolio? Do they have any work samples? Are their work samples match the live websites of their customers? These things are important to consider. Explore their work, check the designs and try to understand the level of their professional skills and web designing capabilities. Specifically look for the design themes, if they are using a similar theme for all of their customers or do they have a diversity and design rich portfolio? These things will help you understand the professional level of the web design company.

Step 3. Contact the Company

Contact the Company

The next step is to contact the web design companies you have screened out from the first two steps. You can easily find their contact details on the home page, or bottom of the page or at the contact page. The best way is to send them an email and wait for their response. If any web design company don’t respond or respond too late, then simply drop them. If a company is so lazy to respond to its sales enquiries how would they go to respond to the support requests and other matters? So, leave them. Once you got a response, arrange a call. During the call ask them specifically about their past projects, their partners, their team and location. Although in Dubai the location doesn’t matter a lot closer is better. If a company says that their technical team is not in UAE or is located outside of the UAE, then leave them. Dealing with off-shore teams could be tricky.

Step 4. Arrange a Kick Start Meeting or Requirement Gathering Meeting

Arrange a Kick Start Meeting or Requirement Gathering Meeting

The next step is to arrange a meeting with the web design company team. Most of the companies at this stage request a presentation as well, so let them do their presentation too. Don’t be strict at this stage, let them present themselves. Clearly define your objectives and goals of the website and let them propose a solution. Answer as many questions as possible and also ask them as many questions as you can. At this stage you can also request them to provide you with the followings:

  1. Project Execution Process: A good web design agency always have a defined web design and development process and project execution methodology. Which has been refined over the years and could really help a smooth project execution.
  2. Sitemap, Navigational Structure: Ask them if they provide a sitemap, wireframe, and complete website navigational structure before starting the actual designing process. A professional web design company always provide these details before starting the actual designing work.
  3. Design Mockup, UX/UI and Revisions: Do they offer design, UX/UI mockups and revisions? How many design revisions can be done without impacting the commercials of the agreement? These things are important, as a top-notch web design company in Dubai always provide at least 3 mockups and offer at least 5 to 8 revisions without any additional quote/cost.
  4. Development Plan and Time Table: The website development plan and time table are also important as it is a testament to a professional project execution approach.
  5. UAT and Training: Ask them if they provide a UAT (user acceptance test) and training of the CMS or content management system? A top-notch web design company in Dubai always provide include UAT in their project plan and also offer training sessions for the CMS.

This information should be collected at this point in time. Once everything is in place then you should move to the next phase of the scrutiny.

Step 5. Request for Quotation and Contracts

Request for Quotation and Contracts

Once the above stages are done, by now you would have left with only a handful of web design companies. Request them for the quotation and the contract. Compare the quotations and contracts and try to evaluate the best among them. Then compare the price. It is important to have a clearly defined project scope, project time table and delivery date. Also ask them to comply with your policies and terms, especially the data protection and safety policies and the payment terms. From this step to the next, only those companies should be moved who are willing to fully comply with your policies and terms. Of course, a negotiation at this phase will help you too.

Step 6. Work Samples

Work Samples

Ask them to provide you with the work samples. The work samples will help you understand their capabilities and the level of their skills. Only rate those web design companies who have the most diverse portfolio with different types of designs.

Contact their Customers

Ask then to provide you with the contact details of their past customers and try to contact them, at least request them to provide you with the details of three customers. It is better to write them an email or you can also call them as well. Once getting their feedback move to the next step.

Industry Experience

It is important to know how experienced they are in your industry. They may have experience in different industries but if they don’t have any experience in your particular industry then the chances of something could go wrong are way too high.

See More:  Expected web designs trends for 2021

Step 7. Other Services

Other Services

Check what other services they are providing. How strong a portfolio they have in other services and how many well-known customers they have in those services. Whether those services are relevant to you or not? How many other relevant services they are offering is very important, for example in the case of web design service if a company is offering website designing and development services along with digital marketing, corporate profile creation, search engine optimization (SEO), graphics designing services and digital advertisements services. You might not need any of these services now but in future, you could require any of those services. It will be a lot easier for you to ask an existing supplier for another service rather than doing the procurement process again.

Website Maintenance (AMC), SLA and Hosting

Website maintenance services are also important. You should ask the web design company to provide an AMC agreement and SLA (Service Level Agreement) along with their quotes. This will particularly help you in managing the website and all its relevant products/services from a single vendor. Another important thing is the hosting service, it is always better to keep all the relevant and dependent services together with one supplier or service provider. It makes the management simple, no worry for contract or service renewals at different times, and above all, it saves a lot of costs too.

See More: Website Development Trends of 2021

Step 8: Listen to your Heart

Listen to your Heart

Nobody knows your business better than you. Follow the above steps, make sure you got at least three web design companies till the last step. Rate them, judge them and weigh them. Then listen to your heart. If you are not satisfied with any company then simply don’t take risk of going forward with them. There has to be a strong bond on the bases of trust between a customer and a service provider, if you are not feeling comfortable in going with any company then don’t go for it. Listed to your heart.

See More: How to choose the best web design company in Dubai?

Conclusion

We have prepared a small step-by-step guide to help our visitors to understand what are the qualities of a superior web design company in Dubai? As Dubai and overall UAE is a highly advanced, modern and multi-cultural society. The IT sector is astonishingly flourishing in the region and Dubai is considered to be at the top of all that progress. Not only is that Dubai considered being a business hub for the whole Middle Eastern and African region. There are hundreds of IT companies and vendors. When it comes to web design and development services there are too many companies. It gets hard to shortlist them and find out a premium quality service provider. This guide will help you with that. RSI Concepts is one of the leading web design companies in Dubai, our clientele includes websites for small businesses to large corporations and the government sector and everything in between. Do let us know in the comment if you need any help with your website, digital marketing, SEO (search engine optimization), hosting or annual maintenance services. You can also contact us from our Contact Us page.

Check this out: Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

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Why should you choose RSI Concepts for Web Design in Dubai and Sharjah?

Why-should-you-choose-RSI-Concepts-for-Web-Design-in-Dubai-and-Sharjah

As the websites are gaining importance in the marketing industry, the demand for professional web design services is also increasing. Often it is hard to select any web design agency in Dubai. RSI Concepts is a leading web design and development agency in Dubai, Sharjah, Abu Dhabi and all across the UAE. We have more than a decade long experience with skilled staff and more than one thousand successful projects throughout our time. We have been serving the corporate sector, oil and gas industry, healthcare, services-based industries, banks, government entities, large organizations, SMEs (small and medium-size enterprises), and international customers. We are helping our customers with consultancy, cost-effective solutions and business-oriented web designs in Dubai and all across the UAE. We will ensure the best return on your investments.

What we do?

What-we-do

RSI Concepts is specialized in a variety of IT services including web design and development, web applications, web portals, eCommerce, corporate sites, online tools, system integration services, digital marketing services, hosting and domain name services, smartphone application development services (Android & Apple iOS) cloud solutions, search engine optimization (SEO), digital advertisements and paid marketing services and much more. Along with that, we are also providing hardware-based solutions, such as queue management system, interactive touch screens, customized digital kiosks, home & office automation services (smart home/office) and a lot more. Our in-house products include content management systems (CMS), HR Management Systems, Intranet Applications, Queuing System, Customer Feedback and Survey Systems, Digital Signage and Video Wall Management Systems, Property Management Systems and other corporate and enterprise tools.

Why you should choose RSI Concepts for your Web design projects in Dubai?

Why-you-should-choose-RSI-Concepts-for-your-Web-design-projects-in-Dubai

As I have mentioned earlier, choosing a web design agency in Dubai, Sharjah or any other emirate of UAE could be tricky, as there are so many webs designing agencies in Dubai. In order to choose a suitable web design agency in Dubai, you should check some major things and features a web designing company is offering.  If all those or most of those features are available then you can select that company without any doubt. Here is a list of key features that prove RSI Concepts is the best choice for your web design requirements in Dubai, Sharjah, Abu Dhabi, or any other emirate of UAE.

Our Journey

Our-Journey

RSI Concepts is continuously serving our wide range of clientele for more than a decade now. Our journey begins like any other ordinary web design agency in Dubai, but due to our hard work, quality products and services we have established a well-reputed brand name in the country. Throughout our journey, we have established long-lasting relationships with our clients. In our journey, we have offered a variety of products and services. We didn’t only create new products and services but we have also improved the quality of regular IT services to ensure our client’s satisfaction.

Our Experience

Our-Experience

In our prosperous journey, we have gained valuable experience in relevant products and services. On top of that, we have also provided a lot of many innovative and technologically advanced solution to our customers. We have experienced in customized solutions rather than only offering standard modules and models to our customers, we take their requirements and prepare a completely new product or service to ensure supreme quality with a cost-effective approach or we modify our standard modules and hardware to meet the needs of the customers. This made us capable of delivering some of the very unique and unconventional solutions which no one else can do in the UAE.

Our Skilled Staff

Our-Skilled-Staff

As RSI Concepts covering the miles and laying milestones throughout our journey, our professionals and skilled staff also gained experience and were able to meet some of the very untraditional demands of our customers. At RSI Concepts we have a very strict scrutiny process, we only hire highly skilled professionals and trained them to be able to ensure maximum output with the highest quality. This also enabled us to propose top-of-the-line solutions with the best price tags in the UAE. This also enabled us to propose virtually any type of customization. Our web design and development teams are well trained, highly qualified, experienced and professional. We have created some of the remarkable web designs for some of the largest corporations, businesses, and government entities. Our web designs have successfully not only delivered the desired results but in most of the cases, we have surpassed the expected efficiency and return over the investment.

Our Clientele

Clientele

Our clientele includes some of the largest UAE organizations and businesses, along with international customers from GCC. We have successfully delivered extraordinary web designs to various government entities and departments. We have vast experience in dealing with national and multi-national corporations and enterprises. We have revamped websites and complete company profile for a lot many customers operating in multiple industries and sectors. We have delivered most productive websites for banks, healthcare sectors, financial sector, automotive industry, rental and sales industries, real estate sector, small and local businesses, retail sector and much more.

Innovative Web Designs

Innovative Web Designs

Our business analysts and design team is responsible for some of the extraordinary innovative web designs. We take requirements from the customers, analyze them and then propose them mockup designs. Once a mockup is approved we proceed with full-on designing of the website. Our design team, business analysts, and project manager intensively work together to ensure the finest quality and maximum outcome of the design. We completely understand what our customers need, then we refine this requirement on the bases of our experience and research of the market, then a proposal is formed and presented to the client. This way we can ensure a great interactive web design with the highest quality and maximum functionality.

Latest Technologies and Advance Tools

Latest Technologies and Advance Tools

At RSI Concepts, we only use the latest technologies and very advance tools to create the web designs and then the programming is also done using the latest programming tools to ensure maximum functionalities and enhanced user experience. We care about our customers, we never compromise on the quality that is why whenever a new tool or technology upgrade happens in the market we immediately adopt it. Our web design team always stay up-to-date about the new innovations and inventions in the market. We always use the latest programming methods and techniques to ensure a smooth user journey from our clients’ website.

Multi-lingual Dynamic and Responsive Web Designs

Multi-lingual Dynamic and Responsive Web Designs

As Dubai, UAE has a large ex-pat community from more than a hundred countries with diverse cultures and backgrounds. Having a multi-lingual website not only help you to get more connected with your customers/visitors but it also ensures more online business. At RSI Concepts we ensure that your multi-lingual websites provide a similar user experience and user journey in all supported languages and all on all supported devices and platforms.

We always suggest our customers go for dynamic web designs rather than a static web page. Dynamic web designs are those which have a backend software tool, known as CMS or content management system. This tool enables the customer and their respective team to make updates and changes on the website and do the posting of the fresh content on the website without any external help or help from the website development team.

Today the smartphones and mobile devices have surpassed the laptops and computers in the internet search. This is the reason we always propose responsive web designs to our customers. The responsive web design can automatically adjust itself according to the screen or platform of the user and also ensures similar user experience and user journey on the mobile devices as well. Furthermore, our web designs also ensure a similar user experience and user journey on different platforms such as different browsers (Google Chrome, Firefox, MS Edge, Safari), and different operating system platforms (Windows, Apple OS, Linux). This ensures a great user experience.

Direct Interaction with the Web Design and Development Teams

Direct Interaction with the Web Design and Development Teams

Although the best approach is to assign a project manager or an account manager to execute the project we also provide direct access to our web design and development teams. The customers are welcomed to discuss anything with the graphic designer, UX/UI engineers and website programmers to minimize any delay. This also enables a quicker and very smooth project execution.

Other Relevant Services

Other Relevant Services

This is very important for customers to understand, as RSI Concepts is not only providing web design services but a variety of all other services that are somehow connected to the websites and could also be helpful in creating a wonderful and high-performance web design. At RSI Concepts we have a digital marketing and search engine optimization (SEO) team. Who also got involved in the web designing and development process to ensure the web design that we are proposing to our customers also meet the marketing standards and are in-line with the market trends. These days search engine optimization or SEO is a very crucial part in the digital marketing, and if your website’s programming or your overall web design is not done in accordance with the search engine standards, chances are you might never be succeeded in your online digital marketing strategies. Especially when it comes to the organic traffic for your website the search engines are accounted for a huge chunk of that, which in some cases varies from 60% to 95% of your website’s traffic.

Along with that RSI Concepts is also providing paid digital marketing services, social media marketing and much more, all these skills can contribute in a great performing web design and the customer can enjoy the benefits of completely free organic traffic. RSI Concepts is also specialized in web applications, online web-based portals, website integration with other platforms and mediums, such as smartphone applications, customer registration and login portals, employee portals, intranet portals, CRM, other databases & information centres, API based integration, payment gateway integration, eCommerce portals, and much more. These services ensure enough experienced staff and their collaborated efforts which could result in great business-oriented web designs to ensure the best return over customer’s investments.

RSI Concepts also provides website hosting, domain name registration, email hosting services and cloud-based solutions. This means that all of the customer’s needs can be met under a single roof and a single contract can provide a solution for their various needs. The customer won’t have to worry about dealing with multiple vendors for multiple website-related services, but all services can be provided by RSI Concepts. This not only save extra hustle but it also reduces the cost significantly.

Website Security and Data Protection

Website Security and Data Protection

Website security and data protection is a very crucial part, as sometimes your websites can be linked to multiple other systems and might be communicating with other databases or service & systems if your website got compromised it could put other connected systems at the risk too. At RSI Concepts we take website security and data protection very seriously. Our specialized web design and development teams are well trained and experienced in the website security and data protection domain too. We ensure your websites never got compromised and so on and so forth. We always use the latest technologies and tools to build our customer’s web designs and for the programming to ensure the highest level of security against critical threats.

Understanding of the UAE Culture and Islamic Customs

Understanding-of-the-UAE-Culture-and-Islamic-Customs

As UAE is an Islamic nation and a very rich and unique cultural society, so there are certain customs and cultural boundaries which we should always respect. At RSI Concepts, we are well versed with the local customs and culture that is the reason we have been selected by a lot many government entities to build their websites. We are working in the country for more than a decade now, serving local and regional businesses, enterprises, corporations, organizations and government sector. Which enables us to deliver web designs that are completely in-line with the local culture, norms, morality and ethics of the society. Although UAE is a very diverse cultural hub having residence from more than a hundred countries with very different socio-cultural backgrounds, still UAE has a very unique and appealing local cultural tone and theme. Which always fascinate everyone, we make sure, and your web designs appeal to the audiences from your required targeted market.

Conclusion

Why should you choose RSI Concepts for Web Design in Dubai and Sharjah? Well, RSI Concepts is one of the leading web design and development agency in Dubai and Sharjah and also in other emirates of UAE. We have a vast experience in dealing with all sorts of industries and businesses clusters in UAE. Our project execution method is quick, robust and efficient. We have a track record of delivering great web design in Dubai, Sharjah, Abu Dhabi and other emirates of UAE. Our designs enhance the user experience and user journey. We are offering a lot many other services directly or indirectly connected to the websites. You can get all required solutions under one roof. Our cost-effective solutions and highly skilled professional teams ensure our customer gets the highest return over their investments. We ensure your website performs well on all supported platform and devices.

Check this out: How to choose the best web design company in Dubai?

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Expected web designs trends for 2021

Technology changes fast, and 2020 only reinforced this truth in more ways than one. 2020 impacted every aspect of our lives, and Web design Dubai was no different. One of the biggest paradigms shifts this year was the rapid push towards a virtual world, as everyone stayed indoors and most, if not all, business activities were carried out online.

Expected-web-designs-trends-for-2021

Online has become the new normal, and this renewed interest has led to some interesting cultural shifts that will impact our top web design trends and standards of 2021. Here we will take a look at 8 leading web design trends to dominate in 2021.

 1. Dark Mode on websites and web apps 

Dark-Mode-on-websites-and-web-apps 

The use of dark mode was slowly gaining popularity in the previous years, but this skyrocketed in 2020 and is expected to be the leading trend for the latest website design trends. Practically speaking, dark mode reduces eye strain, especially in low-light conditions. This is especially relevant since most of us have spent the better part of 2020 starting at our screens. Also, dark mode lends a sleek and modern look to websites that highlights other important design elements. The dark mode also conserves battery power, which is why several popular apps and websites have rolled out dark mode for their users.

 

2. Lightweight websites for super-fast loading times

Lightweight-websites-for-super-fast-loading-timesFast websites have already been a trend for many years now. But with half of the world working remotely and major business functions across industries being carried out on the web, the need for faster websites is higher than ever. Web design Dubai trends of 2021 will emphasize on lightweight UI elements that do not compromise on the speed of the website. As businesses expect higher traffic to their websites and apps, customers expect a smooth and fast experience.

 

3. Smart loading of content

Smart-loading-of-contentFor websites that have no choice but to include a lot of content in their web pages, smart loading is the way to go in 2021. If all the content of the website loads at the same time, it could significantly affect the speed and user experience. Smart loading ensures that only the content that the user is currently seeing on the screen is downloaded. Content will only be loaded as the user scrolls down the webpage.

 

4. Augmented reality experiences 

Augmented-reality-experiences 


As we spend more and more time at home, augmented reality has soared in popularity. Many businesses like car dealerships are already utilizing this technology by providing users with a fully immersive experience through their websites. So a major web design Dubai company will certainly incorporate augmented reality into hot web design trends to follow in 2021.

 

5. Voice-activated interface for websites and apps 

Voice-activated-interface-for-websites-and-apps 


The way technology is rapidly changing; it is no surprise that voice interface technology is one of the top web design Dubai trends and standards for 2021. Many people now use Google and other service providers to use voice commands to navigate the web. Voice navigation has become more convenient than touch typing, and even safer because it keeps our devices hands-free in today’s COVID era. We can expect this feature to become important in web design Dubai.

 

6. Good multimedia experiences

Good-multimedia-experiences


One of the hot web design trends to follow in 2021 is the combination of text, images and video to provide users with rich experiences. Website design Dubai should account for simplicity and accessibility to users. Rather than present them with boring text that no one wants to read, a website in 2021 will use different media formats smartly to provide a thoughtful and immersive experience to customers. Companies that provide products or services that emphasize visual or auditory cues will especially benefit from implementing this trend in their web development trends 2021.

 

7. Progressive lead capturing and nurturing 

Progressive-lead-capturing-and-nurturing 

We have seen many businesses transform all of their interactions with customers through a website or app in 2020. This trend is expected to continue well in 2021. This means that without direct interaction with leads, organizations across all industries are limited to interfacing with their customers over the internet. Lead generation has become the holy grail of marketing. Instead of spamming users with forms and asking too much information, progressive or dynamic lead generation mechanisms should be implemented by web design company Dubai as part of future web design trends.

 Read More: How to choose the best web design company in Dubai?

8. Colourful minimalism 

Colourful-minimalism 


Minimalism is not a new web design trend. However, colourful minimalism is expected to peak and turn into one of the hottest graphic design trends of 2021. This is especially true for eCommerce design trends 2021 as they need to draw the attention of users to their products using multimedia and clean text without overdoing the other design elements. 2021 will drive the message that minimalism does not have to be boring.

 Read More: 5 Changes in your Website that can generate more Business

These are our expectations of the 8 leading web design Dubai trends to dominate in 2021. This year’s expected trends seem to indicate that website design company Dubai will seek new heights of realism while developing websites. COVID-19 has created a situation never seen before where web designers have to blend digital and reality in order to create functional, easy-to-use websites that are inclusive and accessible.

Check this out: Website Development with leads management system

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How should insurance company’s website look like?

In today’s digital landscape having a well-designed, interactive and up-to-date website is critical. No matter which industry you belong to or what kind of audiences you want to target, a website is crucial. If you are an insurance company located or operating in Dubai, UAE or any other part of the GCC, your website will act like an online reception which will be your first impression on a very large audience. As the statistical data reflects that almost 85% to 90% of the users don’t revert back to a website after having a bad experience.

How-should-insurance-company’s-website-look-like

The Presentation

The-Presentation

No matter, how good your customer services are, how great your packages and plans are, or whatsoever, if you fail to express and explain that to a prospect then you can’t convert them. Same applies to the website as well, if your website’s looks and feels are not up to the mark and your website failed to present the relevant information then the chances are very less that any visitor will try to contact you through the contact page or form or any other CTA (call to action) button. This is why the look and feel or to be more technical user interface is very important if you want online conversions.

The Customer Satisfaction

The-Customer-Satisfaction

A website is not only important in generating online leads but in order to sustain the existing customers, you should able be able to offer a reliable and convenient user experience through your website. As these days, the websites and smartphone apps dominate each and every aspect of our life. The in-depth integration of smartphones, internet and social media in our lifestyle demands an active presence on these platforms too. These are your digital assets and considered to be equally valuable as any other conventional corporate asset.

Basic Elements of an Insurance Company Website Look/UX

Basic-Elements-of-an-Insurance-Company-Website-LookUX

The website look or to be technical the UX/user interface is a very important part of the website. Yes, the functionality and other aspects are also critical but if a user doesn’t like or got confused by the first look of your website they might not bother to go further to explore the functionalities or the information in the internal pages. Here are the fundamentals of a web design for an insurance company:

1. Header

The header is the top section of a webpage, in 90% of the web designs, the header contains navigation or menu and logo of the company. There could be multiple menus, or you can say sub-menus in the header section, contact details, social media, links for other portals and such things can be placed in the header section. Some websites come with a sticky menu, which remains visible always at the top when you scroll down through the page.

2. Slider

The slider is a large section just below the header, it contains multiple slides, with tag lines, sales pitches, images/photos, links, etc. Some web designs include a video in this section too. As the header and the slider make up the first landing screen of the website, and whenever a user reaches to your website they view this section first. So, it should be catchy, attractive, informative, and engaging. Almost 80% of the users don’t even bother to scroll down if they don’t like the landing screen.

3. Body

The body section is what makes a large chunk of a web design. The body section can contain multiple sub-sections and a variety of presentations inside of it. As these days almost all of the websites are responsive, which means that the same website is compatible with multiple screen sizes and devices, such as PC/Laptops, MAC, iPhone, Android Phones, Tablets, etc. Hence, the body is usually fragmented in different sections which could cover the full screen or a large area of the screen when viewed. These sections can be used to market different products, show your business partners, achievements, introduction, client testimonials, news, etc and much more. All the information you want to put in a web design can be placed in the body section of the web page.

4. Footer

This is the very bottom of a web design, it usually contains, contact details, links to products/services, and other important links, such as privacy policy, terms of use, any other disclaimer or any such information.

In the majority of the web designs, the header and footer sections remain common for all of the internal web pages. Only the body section is different as it contains all the relevant information and materials for that particular web page.

Read also: Read this before starting Digital Marketing Campaign in Dubai

Basic Traits of an Insurance Company Web Design

Basic-Traits-of-an-Insurance-Company-Web-Design

Now that we have established a clear understanding of the norms and customs of a standard web design, we will discuss the basic traits and features of an insurance company’s web design which makes them more effective and more customer-friendly.

Ease of Use

The insurance company’s web design should be very easy to use and less complicated than average web designs. Everyone needs insurance, no matter if you are a doctor or engineer or a professor or a plumber, you need insurance. So the web design should be prepared to keep in mind all sort of targeted audiences and different societal clusters. The website should be easy to navigate and easy to use with short and clear information. All common tasks should be very easy to access and perform. Tasks such as:

  1. Applying for Coverage
  2. Filling a Claim
  3. Policy Change
  4. Policy Terms and Conditions
  5. FAQs

Are very important and most frequently requested tasks/information. They should be placed at a very visible place and should be very easy-to-access. Apart from that, the information structure itself should be very easy to understand and linked with relevant information. So, a user can access all the required information on a single page. All this can only be achieved if your web design is built by keeping in mind the user experience.

The Content

The insurance industry is very complex, with complex products and services structure, and all that comes with very complex terms and conditions, the users most often felt deceived by the insurance providers, it is only because they failed to opt for a correct policy. All that can be prevented if you prepare a user-centric content, ask your existing customers about their first experience, and their current observations of your products and services. Such as:

  • What do they think when searching for an insurance policy?
  • What do they want to ask before signing up?
  • Do they have any ambiguity now after the sign-up?

Try to think from a common man’s perspectives, put yourself in the place of a naïve prospect, who don’t know much about the business and is desperately seeking a solution. Then prepare the content accordingly and try to answer as many questions as you could, but do not make the content too long or too complex, avoid technical terminologies, speak the simple and plain language. Try to educate your visitors. Give them a sense of trust and comfort.

Choice and Freedom

Give your visitors choice and freedom, give them a sense of control. Insurance policies are complex, and unfortunately, the majority of the general public couldn’t effectively differentiate from one policy to another. Let them choose from different plans, but make sure they all look different. Provide side-by-side comparisons of different policies, claims and risks and other attributes of the policy. Try to summarize a policy in the shortest possible form in a simple and easy to understand language. Consult with your sales staff, ask them about their experiences and then prepare the content accordingly. Case studies, real-life examples, and such materials also help a lot in building the trust factor and easing the customer’s frustration.

Suggestion and Advice

When a visitor reached your website either through an online search or social media or adverts or anything, the first thing they will seek is professional advice and suggestion. Try to dive into the customer’s mind, try to think from their perspective and then decide what kind of advice or suggestion could help them solve their problems. Purchasing an insurance policy is not entirely a business decision but customer’s emotions are also attached to it, they want to protect their life, health, future, family, vehicles and other valuables. The stacks are very high for them, so try to provide such advice and suggestion which can build a sense of trust, freedom of choice, and overall a positive impact on customers mind. Be very specific and very clear, do not try to hide anything or sugarcoat anything, be direct and blunt with your content, information structure and other materials.

Read also : 10 Impacts of Website Design on Digital Marketing Strategies

Conclusion

Your website strategy is the most crucial part of your overall online strategy. It could easily build or destroy your brand image and reputation. The website strategy has to be built on the bases of intensive research. First of all do specify your objectives clearly, then do the research, take interviews or conduct surveys among your sales staff, product managers, internal management, customers or whoever you can talk to. Consult a professional web design agency in Dubai, UAE such as RSI Concepts. Prepare content and set up the navigational structure as per your priorities.

It is important to prepare all the details and content first and then move to the actual web design so that your design could be able to accommodate all the content, and you do not require unnecessary revisions. Web design for insurance companies should be very user-friendly, and easy to navigate. The content should be easily understandable with precise information. Think from the customer point of view and build up a customer journey accordingly. The overall web design should be interactive and engaging. Hope this guide will help our customers understand the subject effectively. If you have any feedback or suggestion, please feel free to express your thoughts in the below comment box.

Check this out: How Queue Management System Helps to Provide Better Customer Service

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Etisalat Academy Acquired RSI Concepts for Digital Branding

Etisalat-Academy-Acquired-RSI-ConceptsEtisalat Academy is one of the largest training facility in GCC having 1.2 million square feet large facility located in Dubai. The Etisalat Academy is the source of innovative skills and assessment programs for local, regional and multinational corporate and public sector in UAE and all across GCC. The Etisalat Academy and its partners are providing professional and innovative training services for their customers in many countries and regions all across the GCC. They are also responsible for fulfilling the needs of professionals, managers, and team members in the local market and supporting the local enterprises and business.

Recently the Etisalat Academy has decided to add new programs to their portfolios and required some new branding for that. RSI Concepts was one of the suppliers who were shortlisted for the tender and later we were being awarded due to our reputation and technical capabilities. At RSI Concepts we are providing a variety of IT services and solutions. Branding is one of our core speciality. We were given the task of bringing their new branding strategy to life.

Branding and marketing play an important role in the success or failure of a project/business. Branding is what make or break people’s perception of your organization. It is not just a few landing pages, presentations, printed media and content but it is the real essence of the modern-day marketing. In such a competitive environment having a perfect branding helps businesses establish their identity and obviously boosts into more leads. In today’s modern world “Seeing is believing” especially digital brand identity is considered to be a key to success. Modern man is way too connected to the digital world than ever before, which is why it is very important to have a good reputation in the digital arena too.

Here are the remarks of our Sales and Marketing Manager. Ms. Maheen Waheed:

“Dealing with such a big organization which is known for their quality standards and innovation leadership in the market, was not an easy task. But thanks to our skilled professionals and business analysts, we have managed to deliver as per their expectations. We have met all the requirements and proven to be able to take up with their extraordinary quality standards and sophisticated branding needs.”

At RSI Concepts the quality of our work is our top priority. This is the reason our clients prefer to do repeated business with us. That is not all, we are always hunting for the new talent and maintained a versatile human resource repository. Our clientele based upon local and regional enterprises and organizations which give us an edge over other suppliers as our business analysts are well versed with the custom and norms of the local market and always take care of the moralities, tradition, cultural customs and local need of the community. Which is why our branding and marketing solutions are very well prepared and cost-effective too.

Checkout: Why should the bank think beyond queue management?

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The Anatomy of a Modern Bank Web Design in Dubai

When was the last time have you revamped the web design of your Bank’s website? Some may say a year ago or two years ago or even very recently! But do you know what are the important features and methods to transform your ordinary bank website into a powerful marketing tool? Well, we will enlist them all here and will discuss them one by one.

The success of a financial institution is solely based upon the trust it builds among the people and the convenience it offers. So a web design for a bank should always have to have all the necessary information which should be presented in a very organized way so that everyone can get exactly what they are looking for. This means the web design will have a lot of information and a lot of services which need to be presented in a very simple and easy to access manner so that anyone can easily get whatever they want. This is why web design plays an important role in online success. The bank’s profile, mission, vision and services all should be there on their website. This makes a bank’s web design a way too different and complex than any ordinary website.

The-Anatomy-of-a-Modern-Bank-Web-Design-in-Dubai

Here is complete anatomy of a bank web design in Dubai, UAE:

  • Online Banking
  • Separate Product Pages/sections
  • Content
  • Social Media Integration
  • Mobile Friendliness/Responsiveness
  • Online Support and Contact Information

1. Online Banking

Online-Banking

This is very important to understand how online banking is rapidly exceeding the ordinary day-to-day banking. People who are living in Dubai, UAE, no one will ever feel the need to enquire from a bank about online banking as everyone assumes that it is a part of the standard banking system. Especially the younger generation heavily relies on online banking. It also revolutionized the businesses’ transactions. The Online Banking portal should be very easy-to-access and well designed to be to assist/aid the customer to easily perform a task.

2. Separate Product Pages

Separate-Product-Pages

The homepage of web design is the most worked upon a thing, but a bank’s website is not an online brochure, but it is a sales funnel. This is the reason we always encourage our customers to have dedicated pages for each product. You can link them in the homepage navigation, or dedicate a small widget for important pages, or a banner, or anything. In some cases, the different products also mean separate internal departments, so having dedicated sections and pages for each product also help to manage them with ease. Standard web design always limits to follow a single theme and colour scheme but for a bank, the web design could have multiple slightly or even completely different web designs.

3. Content

Content

Content is also equally important than any other thing is web design. The content should be small, descriptive, appealing, interested, and simple-to-read and understand. People don’t like to scroll a lot, but if your content is well prepared and well organized then they will keep scrolling unless and until the continuity of the content interrupted by any over-designed element or irrelevant content. This all depends upon the web design of a bank’s website and could directly impact the sales.

4. Social Media Integration

Social-Media-Integration

The modern age is an age of social media and the internet. People spend hours on daily bases over social media platforms. People acquire information and expect their favourite brands to be actively present at social media. Having social media feeds and links will provide fresh information to the customers who want to learn more about your bank’s activities, latest offers, latest products, and your organizational initiatives for the betterment of the community. This also strengthens the trust among the customer and the bank. Again this all can be done only if the web design is carefully crafted will all those measurements in mind.

5. Mobile Friendliness/Responsiveness

Mobile-Friendliness-Responsiveness

Mobile is the most popular choice to access the internet for a wide percentage of Dubai, UAE population. Pay extra attention to the mobile layouts, look-n-feel, navigation and ease of access to the information. As the mobile screen is a very small display, so all the information should have to present carefully to keep a visitor on the web page. A Modern Bank’s web design should have all those features if they want to exist in Dubai, UAE. That is not just all, the cross-browser compatibility and the user experience on different screen sizes are also equally important.

6. Online Support and Contact Information

Online-Support-and-Contact-Information

Online support and the Contact Information are the most searched things by any online user. So, the web design should be prepared in a manner that it can provide all that information within a few clicks. Other information such as the customer care offices’ location & contact details, ATM’s location, branch timings and a lot much other information can be included. The online chat is also very popular these days, and the customers are giving very positive feedback about it. So, online chat or Whatsapp account can also be linked on the website. The web design should be designed in a way to present all those information on the very common places people usually expect them to be.

Conclusion

Web design for a bank is not just a website but it is the entire online identity of the bank. It could and it should portray a very positive image of the bank. There are so many other things that need to be considered while preparing a web design, but for a bank’s website in Dubai, UAE, these are some very important factors in order to achieve the online marketing goals. Many types of research have been done throughout the world and they found that whoever is going to a website can make up their mind within a glimpse of an eye. This first impression of your bank entirely depends upon a carefully crafted web design.

Checkout: 6 different types of Websites that are common in Dubai

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10 Innovative Web Design Tricks for business located in Dubai, UAE

Almost 90% of the time when a visitor reached your website they make up their mind about your business’s stature or authenticity which is critical for your reputation. These 10 innovative web design tricks will help you grab more attention from the visitors. The visual graphics and the taglines of the design that a visitor first saw can make a huge impact on their mindset about your business. This is why the web design you choose should be in-line with your marketing strategy and not only that the overall web design should also have to be very unique and distinctive so that the visitor can remember it for a long time and they might consider coming back again.

Now the question is why did I name this blog as the “10 Innovative Web Design Tricks”? Well! Once you understand the basic dynamics of web design you will be able to track your visitors to click only on the places/pages you valued the most, this is to further make your marketing campaign more precise, targeted and effective.

Here are the 10 Innovative Web Design Tricks to enhance your online presence if you are located in Dubai or anywhere in the UAE:

  1. Asymmetrical & Full Page Header
  2. Organic (Bubble or Fluid like Appearance)
  3. Retro
  4. Enhanced Real-life Images or Elevated Images
  5. Monochrome UX/UI
  6. Overlapping Design Elements
  7. Large Navigation
  8. Large Typography
  9. Dynamic Scrolling
  10. StoryBoard Based UX/UI

1. Asymmetrical & Full Page Header

Asymmetrical & Full Page Headers are very popular among local businesses and SME. The basic meaning of asymmetrical is that the web design doesn’t follow the grid’s structure and the grids are not present at the front. The full-page header is self-explanatory, the web designers are focusing on just a few words or small phrases for hints along with a full-page header designed mainly focused on visual and graphics to explain the actual message.

Asymmetrical-and-Full-Page-Header
Image Credits: 56k.studiovoila

2. Organic (Bubble or Fluid like Appearance)

Such web designs are built on a solid grid structure and the design elements of the text are placed in bubbled containers along with the small or medium-sized solid text. The designers are using flat colour patterns with radiant or without radiant to focus more on the textual message, the header can be with less text and more visuals and graphics.

Organic-(Bubble-or-Fluid-like-Appearance)
Image Credits: happyegg

3. Retro Web Designs

Retro web designs are the designs with the old style or web designs from the early internet era. Of course, the functionalities and the navigational interface should be as per the latest trends. The retro look is mainly achieved with the old styled photos and design elements with an impression of very old, polarized or maybe black and white photos, entirely it depends upon the web designer’s choice.

Retro-Web-Designs
Image Credits: sweetmagnoliagelato

4. Enhanced Real-life Images or Elevated Images

Enhanced Real-life Images or Elevated Images based web design and interfaces are mainly achieved with highly processed real-life images. This could be achieved with the shadows, elevated images, overlapping images, strategically placed in different design containers. Such visuals and graphics are very effective in getting more interest and attention from the user, as the human brain response significantly well towards the images especially real-life images rather than the text and graphical patterns.

Enhanced-Real-life-Images-or-Elevated-Images
Image Credits: pragaglobal

5. Monochrome UX/UI

Monochrome UX/UI simply means the web user interfaces designed using only a single colour. Having a wonderful and eye-catchy web design is not the only aspect people will remember your website. But even If only a single colour is used to design the fonts and the elements on a plain solid coloured canvas, such design will be more memorable than any other type of designs. The human brain loves simplicity, which is the reason one colour web design or monochrome design is more easily captured and remembered by our brain. Although it may sound simple in reality this could be a nightmare for even an experienced web designer, so only a few attempted to adopt this approach but if a design is designed well in a monochrome UX/UI format, it looks like a masterpiece of the art.

Monochrome-UX/UI
Image Credits: blank.com

6. Overlapping Design Elements

The overlapping design elements based web design is a kind of more modern and more up to date approach. Such designs look more kind of science fictional and mainly used to represent the companies who are into the technology or their products or services are somehow related to the technology. The different design elements are overlapping each other and sometime may look tangled. This will encourage a viewer to focus and pay more attention and if correct colour schemes are used, such designs result in more revisits.

Overlapping-Design-Elements
Image Credits: butfirstchillout

7. Large Navigation

Since the mobile and tablets are becoming more popular so web designs with large navigations and large buttons are becoming more popular as they perform very well on all devices especially on smartphones and tablets, they even look more clean and more futuristic on laptop/pcs or large screens too. The mobile-first approach do very well but for certain niche only, so it depends a lot on your audience and the niche of the business.

Large-Navigation
Image Credits:takeagander

8. Large Typography

As the name suggests the large typography means large fonts everywhere, this is also a modern design technique and gaining popularity especially among commercial, marketing and fashion industry, many eCommerce are also adopting it, but only those who are dealing in a specific product. Such designs are not best for a corporate or enterprise website but in general normal people tend to like them more.

Large-Typography
Image Credits: designembraced

9. Dynamic Scrolling

There was a time when parallax web design was the market leader but soon it lost its importance and the web designers start adopting dynamic scrolling instead, especially for large web pages. Dynamic Scrolling alone is not as that appealing but if used with a background video or any kind of graphical animation it can focus on anything the designer wants, such as a photo or a heading or a tagline and so on. This approach is also very effective when dealing with interactive web pages. It can also be used to give a 3D kind of visual effects with boosted user interaction.

Dynamic-Scrolling
Image Credits: christietang

10. StoryBoard based UX/UI

The Story Board based UX/UI is the best solution when you have to sell a service or product which impact the user directly. StoryBoard based web designs are mainly used by IT companies, or all kind of services providers to visually present the service and its impact in simple and short steps in a kind of storytelling mode. The important thing is to use proper and completely connected sequences to create a journey like an experience for the visitors. Coupled with 3D animation and carefully crafted interactive effects, the Story Board based UX/UIs can boost the conversion rates significantly.

StoryBoard-based-UXUI
Image Credits: akita

Conclusion

Each web design technique or approach has its own use and of course, positive and negative impact on your conversions, the most important thing is before jumping on to the drawing board a web designer should clearly gain the understanding of the objectives of the website, the audience and the products/services of the customer. Website designing is not just to have a URL on your business card but it represents your business/organization and it will be the online image of the business. So, it is very important to choose a proper design format for it. The best way is to always acquire the services of a professional website designer in UAE, such as RSI Concepts.

Checkout: Interactive Smart Kiosks and Digital Signage Kiosks – Dubai, UAE

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Improve customer experience in UAE with your website design

Improve-customer-experience-in-uae-with-your-website-design

There are a lot of websites that are being designed every day. Also, there are a lot of designers who have positioned themselves in this industry and are known to design the websites. Most of the people would compromise on getting an ordinary website but, does that attract the right kind of audience?

In this write-up, we have exclusively covered the advantages of having a Dubai web design and how would the customer experience be improved too. Well, before understanding the benefits let us get to know the basic things that are required to have a website design.

  • Experienced web designers

When you have experienced web designers from the best web Design Company in Dubai, half of your problems would be sorted because these are professionals. They would understand the latest technology and also have updates regarding web design. Hence, hiring the right kind of designers is extremely important if you want to create a great customer experience.

  • Proper layout

It is also equally important to have a proper layout planned for the content by the web design company Dubai to be placed because only when the layout is paid attention to, the customers or the audience would start flowing into your website.

  • Latest tools to design the website

Make sure to get the web design Dubai Company to use the right kind of tools to design the website. Website designing is booming and there is a lot of the latest technology and tools that can be used to design the websites. These websites can be made customer friendly and the users would easily be able to navigate through the website easily. Hence, this is one of the things to keep in mind when you are planning to get a website design done.

  • Theme of the website

There are a lot of themes available and according to the type of the website you are planning you could always think of downloading a theme and use it. Using appropriate themes would also attract a lot of customers to your website because that is the major part of the design element.

  • Content

Of course, content is always the king. When you have the right content people would automatically start subscribing to your website and they would start following the updates as well. With this, you would not just be getting new users but, would also be able to retain the old users as well. Hence, this is one of the key things that have to be kept in mind when you want to enhance the customer experience using a website.

Well, these are some of the things that you must do in order to make your ordinary website into one. Also, along with that let us see how a website can actually impact the overall customer experience.

  • Data loading becomes quick

When you have a website page loading issues does not exist. This means that the customers or the users would be able to access the information quickly as the data download would be quick and this would certainly make them extremely happy. The chances of the users logging into your website would be higher when compared to the other websites because of the less time taken.

  • Easy navigation

When you have easy navigation, the user experience would be amazing because there is probably no user who would unnecessarily want to spend time on a website trying to understand complex navigations. Hence, having easy navigation is another thing that would be part of the website design and you would be able to easily get the attention of the users.

  • Overall design and looks

When you have a website, the overall looks and the design of the website would be fantastic because the designers would be completely aware of the process. Websites would attract the users’ right the first time because of the fantastic first impression and the design it would have.

Well, these are some of the things that you must know about the website design company in Dubai.

Checkout: Website for Branding

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Website for Branding

Do you know the face of your brand? Do you know that your brand not only represents your company but also its values and what is dear to it? It is your brand that keeps you apart from others and it is your website that gives you the chance to share it with others. This is why website design is an absolute must, so that you can make sure that whatever you are offering is represented accurately. Your company needs to bring out the right message.

Website-for-Branding

Having a solid visual brand

Being a company, you probably already have a brand identity. But is it something that your customers would remember? Your customers need to be able to remember your vision, value and your brand history. This can be shown through your website’s visual features and components. Hence you need to ensure that your web design Dubai not only supplements your brand but also puts across the right kind of message which would be received and memorized by your audience. Thus you need to hire the right kind of web design Dubai Company that can incorporate the right kind of principles in the web designing.

Importance of your logo

Your company logo might be just a part of the brand; however it is a big part of it. It needs to stand out, be of high quality and be such that customers would recognize it right away. Customers need to associate it with your brand and company. When someone opens your website, your logo should be such that their eyes get attracted to it. Good and solid Dubai web design would ensure that this happens.

Right and qualitative images

If you go with the best web design company Dubai, they would make sure that the images chosen on your website are genuine and associated with your company. Stock images would be avoided totally. They anyway look clichéd and fake. You need images that put across the brand sentiments and company messages. Creation of photos that are your own gives your brand more meaning and harmony. For example, shots of customer’s interactions or your team pictures would be more meaningful than any generic pictures.

Core message Focus

A good web designer would ensure that not only does he/she give a lot of information, call to actions or images on your site; but they would also ensure that your company’s core message is put across. The aesthetics of the website are important – but not as important as the key message. It needs to be put across in the best possible way. That can be done only with simple designs and fonts. Your brand and consistency needs to be shown on the website which is more important than the aesthetics.

Call to action

Calls to action on each page need to be highlighted. This can alone bring in a great number of leads. However, this needs to be simple and free from clutter. Your web designer needs to use shapes, fonts and colors which would match the brand and at the same time attract the eye.

Competitors – Your brand is different and has nothing to do with your competitor. Similarly, it would be wrong to copy your competitor’s style or website. It could actually harm your brand. You need to build your own website which shows your identity and face of your brand. A reputed web design Dubai Company would ensure that your design is fresh and speaks of your company and brand.

The importance of your company’s website can never be underestimated. It helps in bringing in customers and eventually loyal clients of your brand. Thus, your web design needs to bring out your key values and messages which attracts customers and connects with them on an emotional level.

Checkout: Improve customer experience in UAE with your website design