One of the most challenging jobs post-recession is to look for a marketing platform that ensures expected returns and is light on the pocket as well. Squeezed marketing budgets and soaring sales targets means a lot of mind bashing waiting for you every day. Apart from the much wanted youthful entertainment that Facebook provides, it also provides a promising prospect of exposing your business to a large number of online dwellers who can be your much awaited client (and a sigh of relief).
As per 19th May 2011, among Facebook users in UAE, 1,189,080 are between the age of 18 and 25. 1,625,760 are between 26 to 35 years old. In spite of being a social networking site with a primary target towards the youth, we can still find 781,880 users from UAE within the age group 36-45. People aged 46-50 are 215,060 in number. While 145,340 are aged 50+
Apart from the numbers, the interactive nature of this website makes it a hotspot for creating rich exposure to your new or ongoing business. Features such as Fan Pages, Groups and News Feeds ensure free marketing across various user profiles that is generated solely on the basis of user interaction with your specific brand page.
Further enhancement to your campaign would be opting for Facebook Ads. Facebook Ads are displayed on user profiles based on a list of demographics based on Country, Age, Gender, Interests etc. These selections allow you to limit the exposure of your Ad to users who you consider irrelevant to your product or service.
For example, a freelance fashion designer specializing in feminine attire can easily disallow her Ads from displaying on male user profiles (unless she is targeting confused guys looking out for a special gift for their special someone).
I would also suggest tourism companies, event management companies, restaurants, hypermarkets with special offers and gift shops to opt for Facebook Ads as an important part of their marketing campaign. It’s not only the high number that counts, it’s also the extensive interactivity that ensures your brand circulating across profiles free of charge. Now it all depends on how smartly you design your Ad to capture the user attention.
See Also: How to Create an SEO Friendly Web Design
Please visit theSocially for further information and free consultancy regarding your online marketing campaigns, facebook applications development and customized fanpages.
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