SEO Dubai Trends
This is yet another blog of our SEO Dubai Trends series with a focus on UTM tags. What are UTM tags? How to use them? What are the best ways to adopt them? What role do they play in search engine optimization? We answer all these questions in this blog of ours!
Introduction to UTM tags and their role in SEO
UTM tags or UTM parameters are teeny weeny bits of text which can be added to your URL. Now why should you add them? Good question! As a person involved in search engine marketing you will adopting many algorithms to drive traffic into your site through multiple channels. How can you measure the effect of any particular channel on the traffic to your site? The answer is by using UTM tags which can be added to the URL. These UTM tags are unique and one tag can be used to denote one particular channel through which people access your site due to your SEO and marketing efforts.