The customer experience and digital kiosks are a great tool to enhance customer experience and attain their loyalty. The customer experience and customer loyalty is absolutely essential for the modern businesses. Businesses in Dubai and any other part of UAE are actively seeking ways to increase customer satisfaction, this is due to the rapidly changing market trends, demanding customer behavior, and tough competition. The UAE has strong presence of world’s top ranking brands, businesses and enterprises, the general public here is very knowledgeable, tech savvy and highly demanding which expedite the organic process of evolution in the markets. The digital kiosks are a great tool to handle the problems of rapid-pace markets such as in Dubai and all around the UAE. The digital kiosks are interactive devices which allow self-service operation and proven to be great at enhancing customer experience and raising their satisfaction. The customer satisfaction drives customer loyalty and the customer loyalty lay the foundation for a long term and consistent success.
If you are living in Dubai or anywhere else in UAE you would have witnessed the rapid adaptation of interactive digital kiosks everywhere. The interactive digital kiosks can operates in a wide spectrum full filling the needs of almost every industry. In this blog we will list benefits of using digital kiosks and how businesses can leverage them to achieve their goals.
What is a Digital Kiosk Machine?
By definition a digital kiosk machine is an interactive computing device which allow customers to interact with it through touch screen or various other means to perform certain tasks without any help or assistance from the staff. In simple words it is a self-service solution which allow customers to avail services, make payments and do transactions which were traditionally done at a service center or in business premises with the aid of an employee. Hence the digital kiosks works as intermediary between customers and business which allow them access to the required information and to let them place order or avail service through a digital experience. There are non-interactive digital kiosks too which serve as a digital signage and play multimedia content or publish information and help businesses improving the communication. The digital experience is gaining huge attention form business all around the world. With the rise of smartphones, websites, social media, and easy access to the internet results in a completely different climate for businesses world. Same is applicable in UAE as well, businesses here too are investing huge chunks of their profits in digital experience, and the interactive digital kiosks are also part of digital transformation and digital experience.
Benefits of Using a Digital Kiosk
The digital interactive kiosks comes in many types, sizes and shapes with different application. Some are exclusively designed for a particular purpose or application, some are industry specific and some are generic. The digital kiosks are mostly interactive but some information kiosks are also non-interactive, such kiosks are more like a digital signage which plays multimedia content or publish information that can help your customers. Here are some key benefits of implementing a digital kiosk for your business:
1. Benefits of Using Digital Kiosk: Marketing and Advertising
The digital kiosks are a great tool to enhance your marketing, advertising and communication and help businesses increase their sales buy running enticing offers, discounts, information, promotions, adverts and multimedia content. The digital kiosks used for marketing and advertising are usually non-interactive as they only display content, and doesn’t require to take user inputs. Such kiosks can play content 24/7 and can be placed at location where you think your targeted audience will visit. Not only off-campus but such kiosks can also be used in-premises and help businesses increase their upsell and market new products, services and promotions. Furthermore the information kiosk can be implemented in all customer facing environments. The government offices, banks, healthcare, immigration and various other different organizations and businesses can use information kiosk to display useful information for the customers to avoid inconvenience and to improve their in-branch experience.
2. Benefits of Using Digital Kiosk: Improve Business Efficiency
The digital kiosks are interactive computer units that can run 24/7 without any break or disruption which means that a business can offer access to its services and information for 24/7. This enhanced accessibility help businesses improve their efficiency, as they do not need to deploy additional staff and their services are always accessible to their customers, even on weekends and holidays the customers can access to services and information they want. Furthermore the customers who want to avail service through a digital kiosk can easily and quickly access the service without the need of waiting for long time in the queues. It is also very convenient for the customers to approach an interactive self-service digital kiosk at any time of their convenience without worrying about the working hours of the customer service center. Businesses with efficient processes tend to have better customer engagement which help attaining higher customer loyalty. The customer loyalty is absolutely essential for long term growth and success.
3. Benefits of Using Digital Kiosk: Minimize Operational Cost
The interactive self-service digital kiosk are a great companion for customer service centers and customer facing environments. Whether it is a self-service checkout kiosk for retail business, food ordering kiosk for restaurants, self-service payment kiosks for services, vending machines, HR kiosks, ATMs/ITMs for banks, self-registration kiosk, or any other self-service kiosk it help reducing the need of human resource and offer excellent customer experience to customers. Obviously a digital interactive self-service kiosk cannot always fully replace the service agents or human staff, but most of the time they can offer a great quicker channel to avail service. That is the reason most of the businesses in Dubai and everywhere in UAE likes to have a hybrid environment where both the interactive self-service digital kiosks and customer service agents work side-by-side. This also help businesses effectively manage their human resource and allow them to increase the capacity of servicing more customers without increasing the staff. Which is a great way to optimize and minimize the operational cost of the service center.
4. Benefits of Using Digital Kiosk: Increase Employee Satisfaction
Most of the businesses in Dubai and all around the UAE prefer to have a hybrid setup where both the interactive self-service digital kiosk and the customer service agents work side-by-side. Furthermore businesses can also deploy queue management system kiosks to streamline their customer flow which also help minimizing the staff efforts and maximize the branch efficiency. The interactive self-service digital kiosk help businesses balance the workload of the staff. In Dubai and all around the UAE the general public is very familiar to the interactive self-service kiosk, so most of the people tend to go to a self-service counter when the facility is offered. This reduce the workload of the staff and it also minimize their efforts. The digitalization of the services also tend to improve staff efficiency by reducing their workload and aiding them in several service delivery steps. During the peak hours most of the customers prefer to use an interactive self-service digital kiosk instead of waiting in long queues to get to the service agent. Which also help minimizing the workload of the staff. When the employee work under a balanced workload their efficiency improves, their workload reduced and their satisfaction increases which raise their work quality.
5. Benefits of Using Digital Kiosk: Real-time Updates and Up-to-date Information
Whether it is interactive digital kiosk or a simple digital signage kiosk, these kiosks comes with a software tool which enable businesses to update information and content on them in real-time. The kiosk system software is a centralized application, which means that it would be hosted on a server which could be online, or connected to a local network and all the kiosks connected to the network will work as a client to that server. This allow the management to update the content and information instantly on all kiosks without any delay. Hence the news, updates and even marketing content can be updated in real-time. Furthermore the digital kiosk management system also allow management to personalized the content on the kiosks by publishing different content on each kiosk, for example, 1 kiosk is in the reception area and 3 are in the customer service center, the management would be able to push different content on the kiosk located in the reception area and different content on the kiosks located in the customer service center, in fact the management can push totally different content on each individual kiosk using the kiosk management software. All the updates are published in real-time and instantly available for the customers.
6. Benefits of Using Digital Kiosk: Offer Customer Freedom and Security
Another great benefit of interactive self-service digital kiosk is that it offers freedom and security to your customers. Studies have revealed that when customers are dealing with customer service agent in a traditional customer service center environment there are several factors that are impacting their experience. For example, think from a customer’s prospective, if you are a customer who have waited in a waiting area or a queue for around 20 minutes and reached to a service counter, how would you behave? Obviously everyone in such situation would want to complete the process and leave as quickly as possible. This deprive customers from a happy experience, the customers who would reach to a service counter after a long wait time would want to complete the process as quickly as possible, this could hinder your efforts of upselling, the customers might wanted to ask a few questions but as they know there are customers waiting behind they might hesitate in spending too much time occupying the service counter and a lot many such issues will arise for your team. But with an interactive self-service digital kiosk the customers doesn’t have to worry about anything, they can navigate through the information center to acquire knowledge, they can spend more time on selecting services or making a decision and as there is no staff present they will get a more private experience which raise customer satisfaction.
7. Benefits of Using Digital Kiosk: Low Maintenance High ROI
The digital kiosks comes in two major classes, one is interactive and the other is non-interactive or a digital signage is usually. Apart from these classes there are also two more sub-classes based on the deployment, the indoor kiosks and the outdoor kiosks. The indoor kiosks are the most common one but these days the outdoor digital kiosks are also gaining huge popularity among businesses all across the UAE. The indoor kiosks can be made smaller and sleek while the outdoor kiosks are usually bulky as they must have weather protection and additional cooling solution in order to work properly in the harsh and hot environment. The outdoor kiosks also need brighter displays and the certain hardware features that ensures a smooth operation outdoor. When it comes to the deployment cost, it is also not that much, even if you are deploying a very sophisticated kiosk with multiple software and hardware features, the price is still quite reasonable. This is due to the large-scale adaptation of digital kiosks on a global scale which significantly lower the price of the technology. As for the maintenance is concerns, it is a fully automated machine and the parts used to build it are widely available, therefore the maintenance cost is very low. The digital kiosks on an average requires very less servicing and can operate for years. The less deployment cost, low maintenance cost and longer lifecycle ensures high ROI.
8. Benefits of Using Digital Kiosk: Collect Valuable Business Intelligence Data
The digital kiosks are great at collecting valuable business intelligence data. The business intelligence data is the statistical and analytical data which is used to understand the kiosk usage and customer behavior. For example, businesses can monitor all activities on their digital kiosks, such as who is using it, what services customers are using, at which step of customer journey the customers are backing out, what information customers are seeking the most, and so on. Such data will help them to understand the customer behavior and help them personalize customer experience and communication. This data help businesses in improving their processes, customer journey and customer experience. The business intelligence data is also used to generate customized reports which can be utilized decision making process. Businesses can also easily identify the flaws in their processes, service delivery mechanisms, and the areas of improvement which help them achieve higher customer satisfaction. Furthermore businesses can also collect customer feedback data, in fact the interactive digital kiosks are considered to be one of the most effective channel to collect customer feedback data. The business intelligence data is a great source of knowledge and insight. It helps businesses align their processes, strategies and communication with customer’s needs, interests, demands and market trends.
Conclusion
Businesses all around the world are using digital kiosks to improve their sales, communication and to enhance customer experience. Here in Dubai and all around the UAE the digital kiosks have gained huge momentum since past decade. Both the interactive and non-interactive kiosks are rapidly gaining popularity. However, the interactive self-service digital kiosks are much more popular and offers unmatched features. Businesses of all types and sizes can leverage the benefits of digital signage and digital kiosk to achieve higher customer satisfaction. The customer satisfaction is essential for growth and stability of any business. Satisfied customers tend to be more loyal and customer loyalty is a key to long term success and sustainable growth. The digital kiosks comes in different types and sizes, every business should choose wisely to leverage the full benefits of the digital kiosk. The digital kiosks whether interactive or non-interactive are easy to deploy, have low deployment cost and require very less maintenance with exceptionally longer lifecycle. On top of that the digital kiosks can easily be upgraded and repurposed. All these features make them very cost-effective solution. In this blog we have listed top 8 benefits of using digital kiosks for your business. If you want to learn more about the subject or if you want us to help you design and deploy a bespoke digital kiosk solution for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
Check out this: How to improve customer flow management?