RSI Concepts - Top IT Solution Provider Company in Dubai, UAE - Page 25 of 50

August 22, 2021

Why Business Need Mobile Apps along with Classic Queue Management System?

A classic queue management system is a system that enables businesses to manage and control the customer journey at their stores, branches, and customer support centers. The queue management system is a great tool to manage customer flow and is very popular in Dubai and all around the UAE. If you have ever visited a bank or a telecom service provider or any government department, you would have noticed queuing systems there, they are everywhere. That is why whenever someone is visiting a business or organization, they are expecting a queue management system rather than long lines managed by the staff manually. Another most impactful event happened in 2020, yes the pandemic, and it changes everything, it also had changed the general behavior and expectation of the customers as well. Nowadays, customers prefer a fully or partially contactless customer journey along with a bit more digitalized customer experience. On top of that, social distancing has become a new norm. Businesses have to limit the visitors and customers to a certain number, depending upon their facility’s capacity. For example, earlier if you could accommodate 100 customers at a time, now you should have only 40 or so.

The social distancing, strict policies, and changed customer behavior demanded an innovative and high-tech solution to manage customer flow and customer journey. In Dubai and all around the UAE more than 90 percent of the population owns a smartphone and also have access to the internet. The government is offering tons of services digitally via smartphone applications. And smartphone usage is also higher in the country as compared to the other regions. People tend to spend hours on their smartphones on daily basis. This makes the smartphone a very powerful and effective platform for communication and customer services. The flexibility of smartphones and technological advancements lead to an entirely new era of digitalization. The queue management system is not different, businesses often ask about the mobile app for their queue management systems. When a mobile app is integrated with a classic queue management system it can offer a variety of features such as:

Improved Customer Experience and Customer Journey

The mobile apps are very convenient and easy to use. Everyone loves them these days. People tend to rely on mobile apps more than on websites for acquiring digital solutions. Several surveys and data suggest that if given a choice between a website and a smartphone app for digital services most of the customers will prefer mobile apps. The mobile apps don’t always require you to sign in, the customers can leave a process in the middle, and as soon as they will open the mobile app next time the process can be continued from there. Smartphone apps are easier to perform tasks, people tend to spend more time on different types of mobile apps rather than surfing the websites. This is why people prefer mobile apps over traditional websites. For example, when it comes to online banking, almost 90% of the times customers prefer to use smartphone apps rather than the website. This is why mobile apps are very important and can be more efficient. The customer journey is improved with mobile apps, and people feel more comfortable with the mobile apps.

In the case of a classic queue management system, the mobile app can provide various features which can improve customer experience and customer journey. Such as:

Enables Smart Mobile Queuing

When a classic queue management system mobile app is used the businesses can offer their customers and visitors to have a facility to issue mobile tickets. These are also like the regular paper tickets but the only difference is the mobile ticket are digital and are stored inside the mobile app. This allows the customers to have freedom of waiting anywhere whether outside or inside the branch. Those kinds of features and flexibilities can significantly improve customer experience and customer journey. This also reduces the workload of the staff and employees and improves their efficiency. When the wait time is reduced and the customer has a great experience prior to reaching the counter, it is easier to satisfy them as well. If a customer had a bad waiting experience or they will have to wait for so long at the end when they reach to the counter they are already frustrated and annoyed, it becomes far more difficult to please them at that time and more customers end up leaving unhappy.

Less Wait Time More Customer Happiness

The wait time is very crucial for customer happiness. The studies have shown that an average customer can wait for up to 13 minutes and wait time any longer than that start impacting their mood and as much as the wait time extends it keeps bothering the customers and the customers start getting annoyed, anxious, or stressed. Long wait times completely ruin the customer experience. No matter how hard an agent/server tries to please them they will not be happy. Another important factor about the wait time is if the wait time is known or not. The fear of the unknown is in human nature, the studies have shown that if the wait time is known to the customers they feel better and the waiting is also less stressful, but it the wait time is unknown then the customers will get more anxious. The smartphone application can be used to provide live information about the queuing with the estimated time of the customer’s turn. This also reduces the negative impact of waiting. With smart queuing and virtual queuing using mobile apps, the wait time can be reduced to virtually none. As the customers have the freedom to wait anywhere, they are only required to arrive at the very exact time of their turn which means they will get served immediately after arriving at the business. This improves the customer journey and customer happiness.

Offers Virtual Queuing with Mobile Apps

The queue management system mobile apps are a great platform to offer virtual queuing. The virtual queuing allows the customers and visitors to signup remotely, without being physically arriving at the business or branch. Usually, the remote sign-up is done through various mediums such as Smartphone applications, SMS, Email, Phone Call, Customer Portals, Websites, etc. But the mobile apps are the best way to offer virtual queuing. The mobile app can instantly issue an E-Ticket or digital token, which sign-up a customer for a virtual queue. The mobile apps can also provide real-time updates, queuing data, notifications, alerts, and much more. This allows the customers to sign-up for the queue from their smartphones, then they can either wait outside or plan their visit accordingly that they reach closer to the estimated time of their turn. This reduces the wait time and is also very helpful for the staff and management. Virtual queuing also allows implementing social distancing and other company policies easily. The management can have more control over the customer flow and can also communicate with the customers through the mobile app if needed.

Mobile App Provides Branch Locator and Trip Planner

The branch locator and trip planner are very useful features of the queue management system mobile app. The branch locator helps the customers to search and locate the branches in their proximity. It can also provide additional data such as the route to the branch, the current queuing details in the branch, the timings, contact details, and much more. The branch locator helps customers and visitors locating a branch with the probability of getting the quickest service. The customers and visitors can also have access to the important branch information, such as the route which can also be linked with navigation and the information of the busy hours, busy days, and the most convenient time to visit. Which could help the customers to easily plan their visit. Such features are very helpful in making the customer journey more desirable and convenient and also improve customer happiness.

Mobile App Provides Appointment Booking Facility

The queue management system mobile app can also be linked to an appointment booking system or it can have an in-built appointment booking module that enables the customers to easily plan their visit and book an appointment at their convenience. Moreover, the mobile app also keeps a record of past appointments and it can also provide useful information about the busy hours, busy days, etc. Sometimes some services are exclusive for certain branches only, that information is very important for the customers. If a customer arrived at a branch and then learned that the service they need is only offered at another branch they will be upset and annoyed. There is so much other information that can be provided in order to improve customer experience and customer journey. The customers and visitors can easily book appointments using mobile apps and set reminders and alerts for that appointments. The calendar app can be integrated too to highlight the appointment on the calendar. There are so many features that can be added to improve customer experience and customer journey.

Mobile Apps Collect Customer Feedback

The queue management system mobile apps are a great way to collect customer feedback. Usually, businesses use tablets, touch screens, and kiosks to collect feedback. Sometimes customers don’t use these devices as they think if they will do the survey the next customer will have to wait. Especially the customer who had a great experience and want to give a positive remark, usually avoid attempting feedback because they don’t want to put the next customer on wait. That is why mobile apps are a better alternative for customer feedback. Moreover, when businesses are setting up feedbacks and surveys for the mobile apps or online they can have more questions. The customers usually do such things when they are free so more questions will not go to affect the conversion rate. In fact, when customer feedbacks and surveys are done through mobile apps the conversion rate is always higher. The mobile apps can have notifications, reminders, and alerts which encourages more customers to do the feedback. Another great advantage of conducting customer surveys and feedbacks through mobile apps is that the business doesn’t have to ask the customer to input their contact and identity details, this can be extracted from the app automatically. Some businesses also have follow-up features. The customer support agent can contact the customers after the submission of their feedback. The personalized communication also improves customers’ happiness and increases their confidence and trust in the brand. Especially in case of negative feedback the staff can easily follow up with the customers and resolve their problems or inform them about the actions taken to prevent any such inconvenience in the future.

Mobile Apps Provide Valuable Business Intelligence

Business intelligence is the most important data that is required while decision-making and making future strategies. The mobile apps contribute to that too. The customer data, their purchase patterns, their favorite products and services, and all such information are very helpful to understand the market trends and to evaluate the products and services. Moreover, mobile apps can also be helpful in tracking the customer journey. The mobile app can track the time between the ticket generation and the service delivery accurately. With this data along with the data of the services, the business can easily understand which services are taking more time and which are taking less time. The business can also utilize this information to compare with the employee KPIs to increase their assessment accuracy and measure performance. In addition to all that the customer feedback collected from the mobile app is extremely important and it can provide a variety of information which are crucial for making informed decisions and effective policies. The customer surveys, happiness meter, NPS Score, difficulty score, customer satisfaction score, and much more are very helpful in evaluating various business processes and practices. Mobile apps are a great source of vital business intelligence data.

Conclusion

The mobile apps are used by everyone, whether it is a social media application, a service app, banking app, eCommerce, food ordering app, everyone is using the mobile apps in one form or another. The pandemic has completely changed the marketing industry and businesses and marketers are eagerly seeking innovative solutions to provide their customers with a digitalized and contactless experience. For classic queue management systems, the virtual queuing and mobile app-based queuing feature is gaining popularity. The mobile apps are a great tool for virtual queuing as well as for ordinary queuing. The mobile apps provide better control over customer flow management and also enhance the customer journey. Businesses can offer so many innovative features to improve customer engagements and increase customer happiness. The mobile apps can offer online appointment booking, branch locators, E-Ticket or digital tokens for the queue, remote sign-up facility, and real-time queuing tracking with alerts and notifications, and much more. The customer feedback collection and business intelligence gathering is a great source of data that can be very helpful in analyzing, evaluating, and improving business processes and practices. RSI Concepts is a leading name in Queue Management System and Customer Satisfaction Solutions providers in Dubai, UAE. Feel free to reach out if you want to transform your customer’s journey by integrating mobile apps with your classic queue management system. You can contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: How to Setup IT Infrastructure of a Startup in Dubai

August 22, 2021

How to Setup IT Infrastructure of a Startup in Dubai

The IT infrastructure is considered to be the backbone of any business or enterprise not only in Dubai, UAE but all around the world. These days businesses can’t even function without any IT enabled support or system. The IT Infrastructure comprises of all the digital and information technology related solutions and systems including both hardware, software and online components. The startups and small businesses have limited resources, hence whatever they have in hand should perform at the optimum levels to ensure growth and stability. The IT infrastructure enabled a startup or running business to provide IT services and solutions to its employees, customers and the management or stack holders. For example, the company emails comes under IT, the computers and the online website also comes under IT. So IT infrastructure is a bit broader term and we will cover all important aspects in this blog. Keep reading to learn and understand the IT infrastructure and how to start and what components should you have to kick start.

Plan and Budget Estimation of IT Infrastructure for Startup

To begin with, you should have a plan for your IT infrastructure the most important thing is the budgeting and the needs. It could be hard to consider each and everything at this point of time, but make a list of all your requirements first. Then decide which one can be setup on cloud and which one has to be done in-premises. Here are some key points that you should think of:

Make a list of all your needs
Consider the possibilities of both Cloud and In-premises Solutions
Consider the possibility of outsourcing (especially online components)
Plan for the service and maintenance requirements
Do cost Estimation for each component individually
Search for solution and service providers, analyze and assess them deeply
Search for purchase plans/subscriptions for individual items as well as clubbed packages
Estimate the maintenance, operational and renewal costs
Estimate the scaling and future Expansion costs for each component
Compare different service providers, suppliers and vendors

This is the very first and most important step in setting up your IT infrastructure.Sometimes the vendors and suppliers offer very good deals if you opt for a package that includes several components. Sometimes some items are cost-effective and some looks expensive. Ask your vendors and suppliers about the scalability and future expansion cost and terms for each item individually as well as the package or plan.

It is extremely important that each software or hardware component you are acquiring should have ability to scale in future, so rather than replacing the entire solution you should be able to add or remove components as per your needs. This is how you should plan and do cost estimation for IT infrastructure. As startups and small businesses have limited resources so it is very important for them to have cost-efficient solutions which can maximize their operation capabilities and enable them to achieve high profitability and a stable growth.

Cloud-Based IT Infrastructure for a Startup

Basically, the Cloud-Based IT Infrastructure is a bit modern solution for a very older problem. The cloud computing can greatly cut the cost and it also allow more flexible information flow and data access. Cloud computing can offer data storage, software and applications and information flow and all is hosted in online servers. The startup or small business owners and managers might want to get access to the data and information from their home, or while on the move via smartphone or tablet, which is very easy with the cloud computing. All you need is a device with internet access and you can be linked to the company network and you would be able to access everything.

Here are some basic utilities of cloud computing:

Storage Service: The cloud computing is very famous for its cost-efficient storage solutions, it allows data sharing and access for the daily operation with extremely easy access modes.
Backup or Failsafe Solution: The backup or failsafe solution makes a regular backup of your company’s entire data and protect your data in case of server crash, cyber-attacks and unplanned deletion of the data.
Cloud Hosting Service: The cloud hosting service is similar to the regular hosting but with added benefits and it is used for hosting emails, websites, web-applications and online tools.
SAAS and PAAS Solutions: The SAAS is software as a service and the PAAS is product as a service, both are almost the same with a few differences. The most popular examples are Salesforce, Quick Books, Office 365, ERPs and Google Apps.

The cloud computing has gained popularity in past few years, earlier it was available but expensive. Later all types and sizes of businesses and enterprises start adopting to cloud computing based platforms and suddenly a lot of vendors jumped in to the market, this increased the competition and we have witnessed a lot of innovative products and solutions with the competitive cost. The cloud computing offers more features at less costs which also lead to rapid adoption of cloud based platforms. Here are some key benefits of cloud based solutions and products:

Remote Access: Cloud computing allow remote access to software and applications. The business software and applications are usually not commonly used at home, so in typical arrangements these types of tools are installed on company computers. The cloud allow users to access such applications and software from anywhere, it can truly bring your office to your living room.
High Consistencybetween Employees: Usually more than one employees are working on a single file or project. The cloud store all the files on the internet in a central information center so whatever work is done by any employee will automatically get updated on the file and each employee get the latest version of the file whenever they access it or work on it.
Simple Data Access and Authentication: Usually the main reason for switching to cloud is to enable high availability and simple access to the data. Any employee or user can access the data from the compatible device with sufficient authority and access credentials.
Reliable Data Security and Backup: The data security and backup is always the main concern of a business. The company data is like the fuel in the engine, if lost the engine can’t run even for a second. The businesses can easily recover data from the cloud backups in case of a hardware failure, cyber-attach, naturel disaster, etc.
Higher Redundancy and Availability:The cloud architecture by default offers great redundancy and higher availability comparing to in-premises small networks. Usually the standard availability is 99.99% per annum and the clouds are also optimized to keep on working normally in case of failure of a component or even partial failure.
Cost Efficient:Setting up in-house or in-premises data center and network requires high initial cost, expertise to keep it operational and physical space to construct it. However, the cloud doesn’t require any of that. The cloud offers both unmanaged and fully managed servers businesses can chose any to optimize their initial and running cost.

These are some of the key benefits of the cloud computing. However, sometimes it is difficult to acquire small plans, the redundancy and the backups are also meant to be purchased separately. Usually businesses running with customized solutions and software require certain control of the server which could be very difficult in case of fully managed clouds. The business will also have to rely on the service provider for support, service and system updates.

In-house or In-premises IT Infrastructure for a Startup

The in-house or in-premises IT infrastructure is the more traditional approach, it means all the network devices, storage devices, servers are physically installed in the business facility. Usually the business who need more control over their networks and data management goes for in-premises IT infrastructure. The in-premises IT infrastructure is very easy to set for startups and small businesses and is not as that expensive either. An entry level server will cost you no more than an ordinary PC. Technically a single entry level server can easily support up to 25 users but ideally 10 users per server is a good setup. Moreover rather than adding more servers, the existing server can be upgraded with added memory and storage to improve the network. The routers, network switches and hubs are also not so expensive.

Here are some basic utilities of in-house or in-premises IT infrastructure:

Flexible Storage: The business can have as much storage as they want, they can also easily extend the storage by adding new drives to the server or storage devices and these days network enabled storage solutions are also very cost-efficient.
Offline Backups: The business can easily manage and maintain offline backups for their entire company data. The offline backups are more reliable and secure.
Easy Hosting Solution: The businesses can easily host any type of application in their in-house or in-premises data centers. As they have no limitation or restriction so they can easily upgrade or downgrade their hosting servers to meet the needs of the customized software and applications.
Private Company Network: Businesses often seek to establish private company networks to make sure no one from the outside of the company network can have any access to the data and information. When all data is stored on the in-premises servers the private network can be built easily.

The in-house or in-premises IT infrastructure are very popular among the medium and large size businesses and enterprises. Especially businesses who have very sensitive data have certain security needs the in-premises based IT infrastructure is the best option for them. The technology is evolving rapidly, the consumer level computers and devices have become very powerful. The startups or small businesses can even use consumer level devices too to build their IT infrastructure. But we always advice to use only business level hardware and solutions as eventually when the business will start growing they will have to switch to the business level components. Here are some key benefits of the in-house of in-premises IT Infrastructure:

Full Control over IT Environment: The business has no restriction to align with the any operating system, or its versions or any such limitation. The business can chose and setup any environment they want as per their needs and requirements.
Data Security and Protection: The business have full authority and control over the data security and protection, no third party can access your critical data. The private data and sensitive data can be hosted offline to ensure better security and controlled access.
Easy Scalability: The expansion and scalability is a lot easier and cost-efficient with the in-premises IT infrastructure. Although there would a physical limitation of your data center but usually that is not a problem at all.
No Need of Internet: Unlike cloud based IT infrastructure the in-house setup doesn’t require internet as all the data is stored and applications are hosted in the local/private company network so internet is not required.
Quicker and Easier Maintenance:As the entire IT infrastructure is physically approachable by the business or the IT staff, the maintenance and problem fixing is quicker and easier. No need to rely on the service providers or support teams.
No Annual Subscriptions or Licensing: As the in-premises IT infrastructure is based on purchased components which in most cases are one time purchase so annual subscriptions or licensing is not required. In case of a startup or small business the in-premises IT infrastructure can be very cost effective. The initial and running cost is quit comparable to the cloud computing.

These are some key benefits of the in-house or in-premises IT infrastructure. However usually the initial cost is higher, the business must have sufficient technical staff to keep the network up and running. One or two servers are fine, but for an infrastructure larger than that, proper physical environment such as electrical wiring, air conditioning/ventilation and physical security are must to have. The up-time or recovery-time totally depends upon the infrastructure itself and the IT staff. Sometimes some employees or the higher management requires to access the company data from outside of the premises which requires special networking setups and could be technically difficult for the users.

Hybrid IT Infrastructure for Startup

Hybrid IT infrastructure is the infrastructure which have components from both the cloud based and the in-house or in-premises based IT infrastructure. The main objective for such setup is usually to optimize the cost and improve the efficiency. In that kind of setup the businesses can trade-off certain features of both types of IT infrastructures to achieve more innovative and efficient functionalities. This type of setup is fairly common among all types and sizes of the businesses and organizations, whether it is a startup or a large enterprise both can equally benefits from the hybrid IT infrastructure. For example, any system or application that has to be online can be hosted on cloud and all other systems can be hosted in in-house or in-premises IT infrastructure.

The email servers are usually very hard and costly to maintain in the in-premises environment so it can be moved to cloud, similarly the websites and customer portals can also be moved to the clouds. However the ERPs, HRMS, or other such tools can be hosted to in-premises IT infrastructure to achieve the ultimate security, privacy and data protection levels. The business should have to be creative and should have sound knowledge of both IT infrastructures to form a very cost-efficient and productive hybrid IT infrastructure for their needs.

Users Devices and Peripherals for Startup

No matter either you go with cloud computing, in-premises or hybrid IT infrastructure you will going to need basic user devices and peripherals for your employees. You will have to provide computers, printers, scanners and internet connection to your employees. There is a business practice known as BYOD, or bring your own device. It means the business ask their employees to bring their own laptops, mobiles, etc. The big equipment such as printers, scanners and internet connectivity to local storage is provided by the business. However, it is always in the interest of the business to provide each and every device, even if an employee is permitted to use company mobile connection then the business should not only provide the connection but the mobile phone too. Which should be strictly used for only work related communication. For startups and small businesses where the employees are less than 10 any consumer level network routers and WiFi will work perfectly fine.

But if you have more employees or rely heavily on the internet then only business level branded network routers, switches and WiFi should be used. It is better to have a LAN connection for each PC, this will provide better speed and file sharing on local network but good quality WiFi hubs also works fine. In case of printers and scanners, it is always good to have an all-in-one network enabled printer which have printing, scanning and photo copying facilities all in one. This will save you a lot of cost. As in a small setup all of the employees will be in closer proximity and everyone can reach to the printer, scanner and photo-copier easily. When purchasing user devices the licensing is very important, compare both Windows and Apple systems and then analyze which will be more compatible with the tools and software your employee would run and then take the decision. Local network storages are also required for quicker file sharing between employees, so use network enabled storage devices with SSD for better speed and longer life. Make sure all the important data and files are stored in a backed up storage.

Outsourcing of the IT Infrastructure Components for Startup

Outsourcing could be very beneficial in some cases. It can save cost, efforts and a lot of time. For example in case of the email service, if you want to have an in-premises email server it will going to require a lot of efforts, time and expensive securities to keep it operational. Even in case of cloud based solution in any case whether you acquire a managed email server or an unmanaged email server the cost will be very high. It is always better to outsource your emails. Similarly hosting websites and small web-based applications is also more cost efficient and easy-to-manage when outsourced to a reliable IT service provider such as RSI Concepts. The important thing to understand while outsourcing any component is that the outsourcing company should have a good profile with local clientele and a great track record.

The professional company will not only be more cost effective but it will ensure a hustle free service and will keep you informed of the market trends and updates. It will keep you updated and informed of the information and ideas which otherwise you wouldn’t be able to get exposed to at your own. This will help you competing with others and will also help you in doing improvements.

Acquiring Necessary Tools,Digital Services and Online Components for Startup

There are so many enterprise level tools and systems that could help boosting your operational capabilities as well as work efficiency. However, for a startup or a small business it is not profitable to invest in those top-notched expensive off-the-shelf solutions. When planning for other IT solutions and software such as ERPs, Sales System, Inventory Management System, Customer Loyalty Program, HR System or any such tool, only go for the very necessary tools. It is always better to acquire a customized solution provider and ask them to build you a customized Intranet which can serve you with all your needs. The solution or system has to be an all-in-one system. It should be able to fulfill you all accounts, purchase, sales and customer relationship needs.

Another very essential online component of digital services is the digital marketing and online branding. The website is the basic component of all your online branding activities. When it comes to the websites, you will going to need the domain name, hosting, web designs and development service and occasionally you might be doing Search Engine Optimization (SEO), social media management and paid digital marketing services too. Make sure for all such solutions and services you chose only a single vendor, it will be a lot easier and cost-efficient to manage all these services with a single service provider rather outsourcing them to so many different vendors.

Conclusion

The IT Infrastructure is the backbone of any business small or large. It is literally the foundation at which the entire structure stands on. The rate of businesses going bankrupt on the same year in which they somehow loss their data is increasing day by day. That is why when it comes to the IT infrastructure the business should have to plan it very thoughtfully. In this blog we have listed the details of both in-house or in-premises IT infrastructure and the cloud computing based IT infrastructure. We have also listed another type which is the hybrid IT infrastructure which includes components from both main classes. For a startup or a small business the hybrid IT infrastructure is the best option unless there is a specific need. It all depends upon the needs of the business. The outsourcing is also a great option for certain components. Whenever planning for the IT infrastructure the very important thing to consider is the initial cost and the running cost. In case of in-house or in-premises IT setup the business must have sufficient technical staff to keep the setup operational and running. Each type of IT infrastructure have their own benefits and limitations, think about the benefits and the limitation and then decide which component should be taken from which class and what services and components should be outsourced.

A business also requires essential software tools and user IT equipment. Plan those things with great care. Especially when you are planning to purchase computers and other devices for the employees make sure the platform or operating system you are opting for is also compatible with the rest of the IT infrastructure as well and also take the lifecycle and longevity in account. This guide is to help new startups and small businesses in building cost-effective IT infrastructure which can support them with growth and productivity. The major reason for most failure of new startups or small businesses is that their IT infrastructure is not optimized to enable the employees to work on maximum efficiency. The initial cost and running cost is also a big burden for startups and small businesses. RSI Concepts is a leading name in IT solutions and services providers in Dubai, UAE. Feel free to reach us our through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: How Queue Management Systems are helping Businesses Grow in 2021

August 15, 2021

How Queue Management Systems are helping Businesses Grow in 2021

The impact of the year 2021 was a complete shift in customer behavior, expectations, and market trends. Businesses are quickly adopting new technological solutions to deal with such changes. A queue management system is a great tool to transform customer journeys and to monitor each and every aspect of them. The businesses in Dubai and all around the UAE are strictly following the health and safety protocols, the social distancing is a new norm. The number of active queues and customers inside the premises has significantly dropped, however, the facilities remained of the same size. Businesses will have to make the customer journey as quickly as possible to be able to serve an equal number of customers daily before the pandemic. Although this is a temporary situation and soon the businesses will resume as per their older states. However, the change in the customer behavior and market trend will be going to take a lot longer to reverse. Most probably it won’t reverse at all. In such conditions, businesses will have to have a better control over the customer journey and customer experience. Which is only possible with an efficient queue management system.

No matter what type of industry you operate in, almost all businesses want or have to keep their customers in lines and queues. It doesn’t matter how large or small your facility is, the important thing is to ensure a flawless customer journey and a satisfactory customer experience. Which is a key to success. Happy and satisfied customers tend to be the best advocate of the brand and help to promote a positive brand identity which improves the brand’s reputation and overall image in the market. This attracts more customers and it also helps to improve the conversion rates of the marketing activities.

Here are some key areas where queue management systems are helping business to ensure their steady growth in 2021:

Queue Management System Improves Customer Journey and Customer Experience

A queue management system can completely transform the customer journey and enhances the customer experience. The main concern of all businesses is to improve customer journey and their experiences through their branch or offices. A queue management system can automatically manages the customer flow and route them according to the predefined company policies and protocols. Managing the lines manually required more staff and it also cause problems, most of the customers complains about line jumpers and mismanagement and got unhappy with the staff, this ruins their experience. The manual management of the queues also results in more workload on the staff and slowly moving queues. This not only increases the wait time, but it also results in crowd formation and more pressure on the staff as well as on the customers and visitors too. The customer experience is ruined and the customer journey is prolonged. The customers left unhappy and unsatisfied. However a digital queue management system can prevent all these problems.

A queue management system organizes each aspect of the customer journey and improve customer experience at each touch point. The customers and visitors can sign-up for the queue using an interactive interface which is mostly an interactive touch screen kiosks. The customer can select the service they want to avail and sign-up for the required queue. Once they signed-up they are directed to a waiting area. In the waiting area the businesses can further improve their waiting experience by utilizing the digital signage screens comes with any standard queue management system. Usually these digital signage are used to display live queuing information, but adverts and multimedia content can also be played to increase customer engagements. The queuing information are also very important for the customers. So these digital

Queue Management System Helps Improving Customer Retention

The queue management systems are a great help to improve customer retention and customer loyalty. As the customer retention and customer loyalty both are linked with each other and both depends upon the customer journey and customer experience. A queue management system helps businesses and organizations to streamline their customer flow and to improve their waiting experience. This had a very positive impact on the customers and it also increase customer happiness rates. Customer happiness lead to improved customer loyalty, the loyal customers are the one who do repeated business with the brand and generate more revenue. According to several studies and market researches attaining a new customers could be 9 to 12 times more expensive than retaining an existing customer. This directly impact the profitability of the business.

Business always seek methods to retain their existing customers. As the customers who are happy with their brand are tend to be more loyal and only loyal customers are the one who promote a positive brand identity. The positive brand identity helps the brand to attract more customers easily. A positive brand reputation also improves the outcome of the marketing efforts and campaigns. Once a customer or visitors builds a positive image of the brand it is much easier and less costly to satisfy them for the business. Only by improving the customer journey and customer experiences a brand can significantly improve their customer retention rates with the help of a queue management system.

Virtual Queuing Boosts Customer Happiness and Productivity

Virtual Queuing is not a new type of queue management system in fact this form of queuing was there since more than 5, 6 years. However, due to the situation in 2020 the virtual queuing suddenly got attentions and businesses immediately rushed toward adopting this technology. The main concept of virtual queuing is to enable the customers and visitors to sign-up remotely and let them wait in the virtual queues without being physically present in the physical queue. This means that the customers and visitors will only have to come at the very time of their turn and they don’t have to wait inside the premises. This means there will be absolutely no wait time. Wait time is extremely important in customer journey and customer happiness. Studies have shown that around only 13 minutes of wait time is acceptable by any customer or visitor, any time longer than that start impacting customer happiness and customer experience. Which is why the virtual queuing is a very advanced and modern form of customer flow management and it boosts customer happiness.

Another reason why virtual queuing enabled queue management systems are gaining popularity is because the management can easily control the entire customer flow, they can limit the number of customers to be allowed inside the premises which ensure social distancing and health and safety of the customers and visitors as well as of the staff. Apart from that when an option is given to the customers they prefer not to wait inside the premises, instead customers only arrive at the very exact time of their turn, which will prevent crowd formation and make it a lot easier for the staff to manage the customers and visitors inside the premises. This reduce the work load of the employees and make them more productive. As the agents and servers are relieved from extra work, their productivity automatically raised, they would be able to serve more customers in a single shift. This enables the businesses to reduce the number of employees and make rest of the employees more efficient which definitely reduce the cost and increases profitability. The balanced work load also improve the capabilities of the employees and make them able to serve customers better, which also improves customer experience and increase customer happiness.

There are several methods and techniques used for virtual queuing, for example the customers can be allowed to sign-up from their smartphone applications, SMS, Email, Call, QR Code, etc. The queuing data and information can be provided on the customer portals, smartphone applications or temporary link which can be shared with the customers through SMS or Email or via Smartphone Apps. The customer calling and announcements can also be made through SMS, Smartphone Applications, Notifications, etc. This further enhances the customer experience and increase their satisfaction. It leaves a very good impression on customers and customers thinks that the brand really cares about them and is very serious in facilitating them and making everything convenient for them. This help business promoting positive brand identity and it improves brand reputation.

Customer Feedback ModuleAids Progress and Development Process

The customer feedback is a very important indicator of the business progress and development. Business here in Dubai and all around the UAE often overlooked this tool and keep pouring huge amount of resources for development and improvement in various sectors. But the question arises how would a business know if their all efforts and investments are in the right direction? The most accurate and easier method is to ask your customers if they are happy with all what you are doing to please them or not? That is why the customer feedback plays a vital role in business’s growth and progress. Asking customers to opine on a certain aspect of the service delivery or customer experience is very simple and easy using a customer feedback module integrated with the queue management system. We have frequently witnessed small touch screens on the counters of banks, exchanges and retail stores. These are the simplest and easiest form of customer feedback. The businesses and organizations can also utilize these small touch screens or tablets to conduct small customer feedback surveys.

Linking the customer feedback system with a queue management system comes with several advantages. For example in such case the business don’t necessarily need to ask for identification information, as such information can be obtained from the queue management system itself, this enables the management to keep the customer feedback survey simple and easier which encourages more customers to share their opinion. As one of the most annoying thing for any customer is to fill in long forms or to fill in identification data before submitting their feedbacks. The identification of the customer is not always needed but most of the time it is very helpful. A simple NPS Score (Net Promoter Score), or CSAT Survey (Customer Satisfaction Survey) could provide enough information to let the business trace the discrepancies or I would rather say the areas of improvements in the customer journey.

Another advantage of the customer feedback module is that the management can conduct several campaigns to get a complete analysis of the entire customer journey including all touch points and business can also take reviews about their products and services. For example the business set a campaign to ask customer about the wait time only, the next campaign could be for the behavior of the server, another campaign could be to get NPS Score or to know the customers opinion about what is good or bad in a particular product or service and so on. These all campaigns’ data can be combined to produce comprehensive reports which can be included in the policy making and decision making process. This ensures the development and progress of the business will be in right direction in future and it also provide a very accurate analysis of all the efforts that are being done till date to improve customer journey and customer happiness.

Queue Management System’s KPIs Help Improving the Performance

Queue Management System comes with in-built KPIs monitoring tool. The KPIs are Key Performance Indicators, mainly referred to as the performance of the employees. Apart from the KPIs the queue management system can also measure and monitor other aspects of the customer journey. The employee performance management and their KPIs are very important for the management to ensure the ultimate efficiency of the entire branch. The employee performance in measured by several indicators some are generic and some depends upon the situation and work flow of the business. For example how much time is consumed by an employee to serve a single customer, this value is taken usually on average and it also records number of daily services. The queue management system also measure and records the work efficiency of an employee during the busiest hours and during the least busy hours and in between. Such information is very helpful in measuring and assessing the overall performance of an employee.

Moreover there are certain employees who perform well with certain services, means some agents are much better on certain services and when they are assigned the same they perform well comparing to other services, some employees perform well during the busiest hours and some perform better under medium work load. Such parameters are very important to manage human resource and the business can plan a setup to ensure the highest performance of all the employees all the time. The KPIs also include the customer feedback data associated with a particular employee, which also provide more details on the subject. The business can also record the idle time and operating time during the day and can track record of such details. The KPIs monitoring is also important for optimizing the cost per service delivery. When all the employees are provided the conditions where they can perform at their best the customer journey and customer experience automatically improved. Resulting in cost optimization and more customer retention.

Business Intelligence and Reports Help Making Profitable Policies

Another remarkable feature of the queue management system is the in-built data analytical and statistical engine that captures extremely useful data and stats. The queue management system can capture the various parameters and aspects of the entire customer journey such as number of daily customers, busy hours, busy days, etc. It also captures average service time for each service, the customer journey duration for different categories of the customers, such as regular or ordinary customers, VIP customers, or the customers with special needs and so on. It can capture the system usage information as well. The employee performance and KPIs are also included in the business intelligence and reporting to make the data more accurate and comprehensive. The customer feedbacks and data from other systems and business tools can also be included in these reports. Collectively the data is processed through the in-built smart algorithms and then several reports are compiled.

The major category of the reports are comprehensive or detailed reports, summary reports, trend reports and corporate or executive reports. These reports are designed for different levels of the management and are very helpful in analyzing the entire operation. On the bases of these reports and data the management can make more informed decisions and set up strategies to improve operational capabilities and efficiency, which directly impact the profitability and growth.

Read this: Why Performance Management System is a Necessity for Companies in Dubai

Conclusion

The year 2021 come with completely new challenges and business in Dubai and all around the UAE are eagerly seeking methods and tools to deal with the situation. The very top priority is to maximize the customer journey and customer experience to increase the customer retention which is considered to be the guarantee for the steady growth and profitability. Studies have shown that it is almost 9 to 12 times more expensive to get a new customer than retaining an existing customer and generating repeated business from them. This means the loyal customers can act as a strong foundation at which a business can aim for the growth and progress. Businesses are investing a lot in customer satisfaction solution, a queue management system is a complete tool to manage and monitor the entire customer journey and all its relevant factors. A queue management system can completely transform the customer journey by automating the customer flow and improving a lot of business processes that further accelerate the customer journey and ensure least possible wait time.

The wait time is the most influential factor in customer satisfaction and customer happiness, a queue management system can significantly reduce the wait time and it is also very capable of improving the wait time experience and maintain customer engagement. It also improves employee efficiency and other aspects of the customer journey which make customer experience better. Furthermore customer feedbacks, KPIs monitoring and business intelligence gathering makes a queue management system an ultimate tool to optimize the customer journey. The business can assess each and every aspect of the customer journey and then make informed decisions and strategies to improve them. The virtual queuing and smartphone applications further improve the customer experience, ensure social distancing and more control over the customer flow management and improve service delivery time and quality. A queue management system is the most cost-efficient and effective tool to transform customer journey and improve business growth rate. RSI Concepts is a leading queue management system provider in Dubai, we are providing a complete range of customer satisfaction solutions and monitoring tools. Feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: 2021 Digital Branch Transformation Trends

August 8, 2021

2021 Digital Branch Transformation Trends

The 2021 is the year of change and transformation in Dubai and all around the UAE, especially how the digital and online solutions got integrated within our daily lives, it have completely changed the expectations and behavior of the customers. Earlier people were not so adoptive towards the high-tech solutions, rather prefer more traditional approaches and methodologies. Now a days, everyone is familiar with the usefulness and convenience of the digital solutions. The marketers and the administrations are also embracing digital and high-tech solutions knowing that it could provide a great competitive edge in customer journey transformation and customer happiness. The COVID situation and the past experience in 2020 have given the rise to the contactless payment, self-service and social distancing. Especially the banks and other customer service sectors are already trying to keep up with this new trend. Apart from the contactless payment, the entire branch experience and customer’s expectations are driving the innovation and technological solutions to the next level.

Earlier businesses were afraid that the very advanced digital solutions might not gain popularity among the general consumers, however in 2021 the digital branch transformation have reached to a new level. The customer experience, customer behavior and operational efficiency are the most influential factors on the digital transformation. The businesses are seeking methods and ways to preserve precious customers and improve customer retention while also trying to reduce expenses to ensure higher profitability and revenue generation. Here are some of the 2021 trends for digital branch transformation in Dubai, UAE:

Digitalization and Automation of Customer Experience

As the 2020 situation was totally unprecedented, which suddenly halted a lot of business operations. However, the banking sector and the customer service industry was quicker to adopt to the digital solutions to aid the social distancing and closure of the branches. The smartphone applications and the digital service through online gain popularity. Customer feel more comfortable using the digital platforms to avail a service. After that, now when the businesses have resumed all over the world, here in Dubai and all other emirates of UAE the customer behavior have completely changed, the customer experience and customer journey are setting up new trends. Business have to change their practices, processes and methods at a very higher pace in order to meet the demand and expectations of the customers. It doesn’t mean that all older queue management systems and other customer satisfactions solutions have become irrelevant or useless. But the point is that the customers are expecting and hoping to see a digital and automated kind of business processes and customer journey.

Minimizing the Gap between Customer’s Expectation and Your Capabilities

Since the customer’s expectation and market trends have been changed, the business need to focus on smart solutions and methods which can reduce the gap between the customer’s expectations and your capabilities. It is crucial to keep this gap at the lowest, else the customer will switch to another brand. The UAE is a very large market with too many businesses are operating and more are joining the market on the daily bases which raise the level of competition. Customers have too many options, and due to the impact of the pandemic and the new methods and processes to handle that impact the customers are already concerned, and it is an estimation that 8 out of 10 customers are willing to switch if their current service provider failed to meet their expectations and needs. Here are some of the well-renowned gaps between customer’s expectations and a business’s operational capabilities:

Cultural Gap: This gap is common when the top level management is not customer centric, the organizational culture and tradition flows from top to bottom. In such scenarios the staff won’t be able to satisfy the customers.
Value Gap: The gap between the actual quality and features of products and services and the expectations and needs of the customers is known as value gap. This gap is very common where the communication is not so strong and business is not getting customer feedbacks.
Emotional Gap: When the communication gap is too much or the marketing and communication efforts are not in the right direction the, feedback is not taken the customer complaints are not solved the customers feel emotionally distant from the brand and think the business doesn’t care about them much.
Marketing Gap: When a business markets and advertise its products and service with overpromising content and the actual products and services doesn’t meet the expectation the customers, the customer feel disappointment and eventually switch to the other brands.

These are just a few example, there are so many other things that can cause your customers to switch. The important thing is to understand what your customers think about your business, what their needs are and what their expectations are, then make plans and strategies to improve everything for your customers. It is important to understand your capabilities and limitations too, for example, if you want to compete and you must have to keep the cost to a certain level then the strategy should have to be made in a way that your products and services can offer at least the most anticipated features. This way any such gap can be reduced to improve the trust and brand impression. This will significantly improve the overall efficiency and operational capabilities of the branch.

Going Contactless and Rise of Virtual Queuing

Not only in Dubai, UAE but all over the world business have witnessed that the branches who are offering contactless and virtual queuing are attracting more customers than the regular branches. The customer behavior, market trends and the customer’s expectations have completely transformed the business practices, methodologies and in some cases the entire customer journey has completely changed. Going contactless, digitalization and automation have become the new norm. All sorts and types of businesses are preferring contactless operations, the eCommerce are emphasizing on contactless deliveries and the business are offering methods of contactless payments and all that. The QR Codes and digital interfaces are taking over the usual paperwork and much more. It is extremely crucial that a business tries to offer as many contactless services or service steps and processes as much possible. At least what touch points can be converted to contactless should be converted to contactless. Businesses should seriously think about offering less than least personal contact inside their branch.

Virtual queuing is an excellent technique to control the number of customers inside the branch. It help preventing crowd formation. The virtual queuing is also very helpful in implementing social distancing policies. The virtual queuing also enables the customers to sign-up remotely for the queue and then wait in virtual lines, without being physically present in the actual line inside the branch. The customers can sign-up from SMS, Calls, Email, Smartphone Apps, Online Portals, QR Codes and much more. This gives them a sense of trust and confidence. In addition the virtual queuing also prevent long wait time, in fact the customers can directly arrive at the counter when their ticket is called without any wait. Waiting is the most negative factor in customer experience. Less wait and quicker service delivery make customers happy and satisfied. Moreover the virtual queuing also have other benefits such as it empowers the staff and reduce their work load. It automates various process and enables a single agent/server to serve more customers in a single shift. This improve the operational capabilities and increase profitability of the entire branch.

Rise of Self-Service and Interactive Kiosks

Another excellent technique used by many businesses in Dubai and all across the UAE is offering self-service solutions and interactive kiosks. The self-service means that a customer is being provided with an automated digital system/interface which allow them to avail the service all by themselves and there is no need of any staff assistant throughout the process. The customers can reach at the self-service stations or portals and avail the service by themselves without any wait time. It enables instant service delivery with 24/7 availability. Each branch these days should have a dedicated section for the self-service customers which will not only improve the customer experience but it will also be very helpful for the staff and it will reduce their workload. Obviously not everyone is familiar or I would rather say ‘comfortable’ in operating at self-service interactive kiosk, so the regular counters will be there to serve them, this also help businesses to reduce the people in the waiting area and to implement the social distancing and other policies easily.

There are so many different types of the interactive self-service kiosks which are being used to offer a variety of services. We are using self-service kiosks since a long time and almost everyone living in Dubai or anywhere in UAE must have used one once or at least say them. For example the vending machine is a self-service kiosk, the ATM is a self-service cash counter and other such services which everyone uses on daily bases. These self-service interactive kiosks comes with a variety of hardware and software features and functionalities. Some interactive kiosks also allow customers and visitors to do the registration process from a medium size touch screen interface. Earlier the physical keyboard and track pad were used but now a days on-screen keyboard and touch panels are popular. Moreover the Emirates ID, Printer, Scanners, Passport Scanner, IRIS, Biometrics, Cash Deposit, RFID Scanner, QR Code reader, etc. and many more such devices can be integrated with the self-service interactive kiosks. All these technologies are very helpful and enables the businesses to innovate new and unique solutions for their customers.

Technologically Advanced Queue Management System

A queue management system manages customer flow and is majorly responsible for the customer journey and customer experience in any branch. The queue management system is very important. As different businesses have different needs and different internal business processes and mechanisms so a queue management system must have to be efficient enough to improve all customer experiences throughout the entire customer journey. We always recommend a tailor-made solution that can efficiently boost overall productivity and profitability of the business. A queue management can have a variety of software and hardware components however we will discuss some key points that every business should consider while choosing a queuing solution for them. The very important factor that you need to consider is the type of your services. Whether a service can be delivered through a single counter or is your services or some of your services are stepped services that require your customers to get served through multiple counters for a single service deliver. These things will define the type of the queue management system.

Moreover other factors such as how many counter do you have or your policies such as priority customers, dedicated customers and such other details should be considered. The digital signage are an essential component of a queue management system however the size of the display screen and the placement should be decided strategically that at least one screen is visible from anywhere in the waiting room so that the customers don’t have to get up from their seats or get discomfort to get the view of the screen. The announcement system and the queuing information should be multi-lingual, at least Arabic and English is must to have. Then the counter plates and other signs should be included in the system as per the requirements. It is better to have remote management, virtual queuing and customer feedback modules in the queue management system. The centralized information center is must to have so the head office can manage and monitor all the connected branches. The queue management system should be able to offer flexible and easy sign-up methods such as interactive self-service kiosks, remote sign-up, virtual queuing and smartphone compatibility. Last but not least, a better queue management system should be able to collect and capture data from various touch points of the customer interaction to compile business intelligence data which can later be useful for decision making and policy making.

Collect Customer Feedback and Business Intelligence

Business in Dubai and all around the UAE in fact all around the world often overlooked the importance of customer feedback and business intelligence. However, these two are essential for evaluation and improvements. Business often spend huge amounts in customer satisfaction solutions, products/services, operational improvements, infrastructure and other solutions but how a business will know if their all efforts and investments are going in the right direction? The customer feedback and business intelligence is the only way to know that. A customer feedback is direct measurement of the customer happiness and customer satisfaction. The customer satisfaction is considered to be the direct measurement of the overall progress and development of a business. That is why collecting customer feedback and gathering business intelligence data from various touch points and KPIs (key performance indicators)are crucial to understand the impact and effectiveness of all your efforts and investments.

Moreover collecting customer feedback, gathering data and getting the indicators can’t be beneficial unless actionable reports are compiled from this data. The reports are based on the in-built system analytical engine and statistical processing, which is mandatory to have. It is extremely important that the reports and data collected from various systems and KPIs is completely in-line with the internal evaluation processes. The data has to be compiled in various reporting formats. The corporate reports should be produced for the higher management to let them take decisions and upgrade their policies. The detailed and summary reports should be produced to pinpoint the areas of improvements. The KPIs and employee performance indicators should be collected to assess the employees. The business should have to think critically when planning the reporting and business intelligence modules. That is why we always recommend customized queue management systems which are dedicatedly designed for the very specific needs of the business and are tend to be more efficient.

Conclusion

The year 2020 have completely changed the entire business landscape in the entire world. Business have recovered fairly quickly and are very eager to keep a hold on their existing customers and also attracting more customers to ensure a steady growth. In the new landscape the marketer are focusing more in communication and better customer experience. The customer journey transformation is absolutely necessary. The business will have to abide by the government policies, the regulation and social distancing laws and the safety and health of their customers and the staff is also top priority. Which is why business are seeking new methods and techniques for branch transformation. As suddenly we all went online and everyone has to interact with the digital services and business and organizations also have to switch to the digital platforms, the acceptance level of the digital and automation got very high among the general consumers. In fact people now expect some kind of digital and technology-backed interaction with their favorite brands and businesses.

The customer experience is extremely important, if your customers are satisfied they will be more loyal and if they are unhappy they will immediately switch without any second thought. The competition in the market is very high, the customers have too many options. But we also understand each business have their own limits, capabilities and a finite stream of precious resources. So we always recommend our customers and readers to think critically and try to minimize the gap between the customer’s expectations and your operational capabilities. The virtual queuing is another great tool to deal with today’s scenarios. It is absolutely necessary that you implement a queuing solution which resonate with your internal organizational structure and add value to both the customer experience and to the management and operational efficiency. The self-service counters and terminals are also a great strategy to boost customer experience. In order to evaluate all those efforts and investments and the overall efficiency and productivity of the branch the customer feedback collection and business intelligence is a mandatory feature for any branch transformation tool. Businesses are reporting huge gains from the policies and strategies made on the bases of business intelligence data. RSI Concepts is a leading name in Dubai, UAE in branch transformation solutions, queue management systems, customer feedback systems and other customer journey transformation tools, if you need any help feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Why Performance Management System is a Necessity for Companies in Dubai

August 4, 2021

What to Consider When Choosing a Queue Management System

Embracing technology and innovation is not always easy. Especially when it comes to a queue management system that is responsible for managing the customer journey and customer experience. A queue management system is also very capable of improving employee efficiency and operational capabilities, which makes it very important for any business’s success. Here in Dubai and other parts of UAE, there are so many different vendors and suppliers with a long list of customized and off-the-shelf queue management solutions, which makes it furthermore difficult for a business to decide which brand or system could meet their requirements. When installing a new queue management system there are several factors that have to be taken into account else there could be very serious losses in terms of resources and customers. Businesses and organizations have to deal with too many customers on daily basis, which requires an efficient customer flow management platform. Moreover, businesses also need data and business intelligence to make informative decisions for the future. That is why a queue management system is installed. A queue management system can assist in all these areas.

If the queue management system doesn’t have the necessary features it might not be able to improve things much, or in fact, it can worsen the customer experience and cause great troubles for the management and staff too. Customer happiness and customer satisfaction are extremely important for businesses and organizations and efficient resource management and cost optimization is also crucial. There are several factors that a business should consider while choosing a queue management system. Some of the most important factors are listed below:

1. What Types of Services You are Offering?

That is the first and most important factor to consider while choosing a queue management system. If you are offering a single service then only a few queues will be enough and you can have as many counters as you can. But if you are offering more services then more queues are required and customer journey management is required so each customer reaches the right agent/server. Usually in Dubai and all around the UAE when a business is offering multiple services, they are having multiple counters, some are dedicated for certain services, and so on. These all details are important. There are two types of service delivery methods, the first method is the single counter method, according to this method the full-service delivery is done through a single counter. The other method is for stepped services, which means a single service delivery requires the customers to get served in two or more steps, the customer will have to visit multiple counters as per the service type to get the full-service delivery.

That is why it is important to first understand your requirements by analyzing your services and services’ types. For a stepped service a different kind of customer journey management is required for a regular service type where a full service is delivered at a single counter a different kind of customer journey management is required and so on and so forth.

A Great Customer Experience is Must

The primary reason for installing a queue management system is to improve the customer journey and customer satisfaction. A queue management system should be able to add value at all touchpoints of the customer journey. Here the important thing which most of the businesses in Dubai overlooked is to understand the importance of pre-queue and post-queue customer experiences. The customer interaction starts before even arriving at the branch. Even the traffic on the way, the difficulty in the parking and weather too can contribute to customer experience. Although the impact of such things is indirect it directly impacts the customer’s mood, which later reflects in their behavior and experience. There are certain things that can’t be controlled, however, the pre-queue experience can be improved with the help of an appointment booking module or a smartphone application, etc. Virtual queuing is a great example of improving the pre-queue customer experience.

The virtual queuing, remote sign-ups, and appointment booking modules all are designed to improve customer experience and customer journey. The post-queue customer experience is usually asking for customer feedback or conducting a survey. Customer feedback and surveys are important and provide extremely reliable business intelligence data. Moreover, the customer feedbacks and survey builds trust and give an impression of importance and priority to the customers. Now once a customer is inside the branch and is waiting for the queue, the waiting area, the digital signage, the counter displays, the audio-visual announcements, multi-lingual queuing information and announcements, customer routing signs and various markers, and everything else that is somehow contributing to the customer flow and routing the customers will impact on the customer experience. The agent/server, the service delivery time, and the waiting time are extremely important factors to improve customer experience. A queue management system should be able to provide all possible facilities for the customers and visitors to improve their experience. Which will determine customer satisfaction and customer loyalty.

In-built Virtual Queuing and Social Distancing Features

Due to the pandemic, customer behavior and requirements have changed. Each and every business in Dubai or anywhere else in UAE must have to comply with the government policies and social distancing laws to ensure the ultimate safety and hygiene inside the premises. These days’ businesses are eagerly seeking methods and ways to gain the trust of their customers and visitors. Virtual queuing is gaining popularity due to social distancing and COVID-related concerns. The virtual queuing allows the customers to sign-up for the queue remotely. It means a customer or visitor can sign-up for the queue without being physically arriving at the branch, and they can also virtually wait in the waiting lines. This way the customers and visitors are free to wait outside or in the parking lot or at home and only arrive when their number comes.

There are different methods to enable remote sign-ups and virtual queuing such as calls, SMS, email, online customer portals, websites, smartphone applications, etc. The remote sign-up issues a digital token number. The customer can wait outside while being present in the virtual waiting line. When their call has been made they can directly reach to the counter and get the service done. The customers don’t have to wait in the waiting area neither they would have to stand in physical queues. Virtual queuing is very helpful for maintaining social distancing as well. The queue management system should be able to manage the number of customers as per the company policy and capacity. The QR Code is also utilized for virtual queuing and social distancing, the customers can scan a QR Code which is placed strategically either at the entrances or any such place, the customers can scan the QR Code and a digital token number has been issued. The customers can wait outside and when their turn came they can come inside and wait or get served immediately as per the company policy.

Customization, Scalability and System Integration

Any good quality queue management system must have the ability to scale easily in the future. As the customers’ demands, expectations, and market trends are ever-changing, it is wise to have a system that can evolve with the evolving needs. Most of the queuing solutions are customizable, however certain limitations are there which are either due to the technology used to build those systems or either could be due to the sales policies of the vendor. Whatever the reason is if any such limitation is there it will be harder and very expensive to update, modify or change any such queue management system. It is important that the queue management system supports and aids the relevant business processes and IT infrastructure. Customization and scalability are also very important as businesses are expanding and adding new branches all the time, so the queue management system should be able to be supportive for expansion. Sometimes such expansions also require certain changes in features or functionalities of the queue management system which could be very costly, so it is important that the queuing solution you are choosing is already ready to support the expansion, this will save you a lot of time, hustle and cost.

Another very useful feature of any IT solution is its capability and compatibility to other solutions and systems this is often referred to as ‘system integration’. Usually, the businesses are using multiple systems and want to integrate them with each other for certain reasons. Such system integration not only makes the management process simpler but it provides more room for innovation, automation and results in ultimate efficiency. Usually, businesses and organizations are interested in the system stats, reporting, customer feedback, loyalty program, KPIs (key performance indicators), reporting, and customer data integration. All these are not necessary but important. The important thing is that the queue management system you chose should be able to support such types of data sharing & synchronizations. System integration can boost the efficiency of the queue management system and the overall operations.

Reporting and Business Intelligence

A queue management system is a customer journey transformation tool. It can capture data from various important touchpoints and also other relevant data. Which could be a great help for the businesses. The businesses can easily track records of the busy hours, days and weeks or any such detail. The queue management system can also track the record of wait time which is extremely important for customer experience and customer satisfaction. The time required by various steps of the customer journey can be measured. The queue management system can also measure various KPIs (key performance indicators) which are related to customer flow, agent/server’s performance, and much more. These details are very helpful for the business to understand the performance of their business practices and methods. The business can also easily evaluate and measure the performance of the employees and agents. These details are very helpful for businesses to make future strategies and help them easily identify the areas of improvement.

The queue management system can also collect customer feedback directly from the customers. The customer surveys, happiness meters, and NPS or net promoter score are a great measure of the overall performance of the entire queuing process. Businesses can also collect feedback about the behavior of the agents, facility, products, and services, and much more using the queue management system’s in-built customer feedback module. The reporting should be compiled in a dedicated administrative dashboard with the capabilities to link them to other systems and solutions to streamline the data. Moreover, a good queue management system must have in-built data analytical and statistical engine which should be able to process the raw data into well-prepared compiled reports. These reports should offer different formats such as detailed reports, summary reports or trend reports, and so on. These formats are very helpful for various levels of the management and the policymaker or strategy builder can utilize any convenient type of report while making decisions and making policies.

Real-time Updates and Remote Management

Mostly the business in Dubai and all around the UAE have various branches and the upper-level management resides in the head office or headquarter. This raises a need for real-time monitoring and remote management of the system. Any good queue management system must have remote management and real-time update capabilities. The real-time updates enable the head office to view all the connected branches live and they can access the queuing data in real-time. All the data is stored at a centralized database which is either residing inside the central database of the business or hosted on a cloud. This enables the higher management to monitor all the branches in real-time which makes the management very easy and convenient. Remote management enables the head office to push company policies instantly on all branches or selective branches and it also provides the ultimate control over all the connected branches.

The queue management system must have dedicated dashboards such as the customer interface, where the customers interact with the queue management system, the agent’s dashboard where the agents interacts with the system, and the administrative dashboard where the branch managers or top management interacts with the system. This requires a proper workflow and user authentication mechanism which authenticate each user and provide them with the level of control they are entitled to. The user authentication and access control also make the system more secure and error-proof.

Conclusion

A queue management system is a necessity these days for business. Especially in the service-based industries where the business is dealing with daily footfall. There are certain features of trait of a good queue management system that are must have when implementing a new queue management system. For example, the first and most important thing is that the queue management system should be able to improve the service delivery process and customer experience. We always recommend our customers a tailor-made queue management system as it provides more flexibility and control over the business processes and doesn’t require or push any change for the existing business processes and internal infrastructure. Moreover, a good queue management system should be able to scale and upgrade easily and should have support for future expansions.

Usually, the business has a main head office and several regional offices or branches a good queue management system should be able to provide the head office facility to get real-time updates from all the connected branches and also the remote management, which enables the businesses to push company policies instantly to all branches and make the management and control easier. The reporting and business intelligence collection are vital for doing improvements and identifying the areas of improvement. These features not only transform customer journey and customer experience but also help businesses to improve the overall operational efficiency and help increasing revenue and profitability. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you want to install a new queue management system or want to upgrade your existing queuing solutions feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: 5 Signs Your Business Requires a Queue Management System

August 3, 2021

Why Performance Management System is a Necessity for Companies in Dubai

The performance management system is absolutely necessary for businesses, enterprises and companies in Dubai, UAE. We all are aware that the economy is restoring from the pandemic, the market is getting competitive, the market trends and customer behavior got changed. Huge changes have to be made in business processes and practices to compete in the new environment. This is what makes employee performance more critically important for your growth. In Dubai and all around the UAE the economy is growing on a very fast pace, new competitors are popping up every day. The country is a major market in the entire MENA region and also in the Central Asia. Competition always raise the quality and standards. The customers and more aware and more demanding than anywhere else, which is why it is crucial for a business that their employees and the entire infrastructure works perfectly to sustain growth. The customer experience, customer satisfaction and customer retention all directly impacted by the employee performance. The quality of product and services doesn’t only rely on the infrastructure and high-tech machinery, in fact the employees who are operating and utilizing those should also have to perform good to ensure the ultimate quality of products and services.

Check Out: Why Organizations need Performance Appraisal System in UAE

A performance management system is a systematic framework for continuous performance measurement, which is achieved by allocating the manpower, resources and setting up priorities which are aligned with the goals and objectives of the company. It is a great help and support for the HR department as well. The HR department can easily track KPIs (key performance indicators) and carry out behavioral assessment for the employees to not only identify the areas of improvement but to also help employee development. A performance management system encourages the employees to perform well and increase their potential, work quality and competitiveness which results in good quality work and better performance. Mostly the business owner, higher management and the HR managers are heavily relying on the performance management system to increase and ensure profitability and growth.

Here are some reasons that why a performance management system is a necessity for companies in Dubai, UAE:

Performance Management System’s Benefits for the Company

The companies and organizations can have so many competitive advantages by implementing an efficient performance management systems. The biggest advantage is that the companies and organizations can easily monitor and improve the performance of different departments. The overall performance of the department is dependent on the individual performance of all the entities that are making that particular department, now in some scenarios some entities may overlap other departments too in such case their overall performance and contribution to each department should be analyzed and then the decisions should be taken to improve the performance by keeping in mind the effects of those decisions on the other departments too. An effective performance management system helps companies and organizations to efficiently manage resources to maximize the output. This increase the profitability of the business and help in maintaining and attaining growth.

Companies and businesses can easily monitor and track the performance of various departments, teams and individual, this help them assessing various levels of the organization. This analysis is also very helpful in making decisions and planning to allocate resources and align key players with the organizational goals and objectives. The data captured through a performance management system can provide precise and very accurate analysis of gaps and deficiencies in the departments, teams and individual employees. The business/company can easily make policies and assign resources to fill these gaps to maximize the productivity and profitability. This is a great help for resource management and cost cut. Once the company evaluate all the resources in hand and knows their capabilities then it can easily assign appropriate and adequate resources for a particular task or objective, this way businesses can achieve more by investing less resources.

If the company is able to allocate and manage resources with maximum efficiency this will impact the overall performance and progress of the organizations. For example the production team can perform well and ensure highest quality of the products. The customer service department can promise higher customer happiness and satisfaction, which consequently leads to higher customer retention and loyalty. The loyal customers help business to grow further with less efforts by advocating the brand and by promoting a positive brand image. The brand identity plays an important role in growth and profitability. Collectively all these efforts will result in higher customer loyalty and higher conversion rates, which will definitely help sustaining a continuous growth. Effective resource management ensures efficiency which reduce the cost and increase the quality which results in higher profitability.

Performance Management System’s Benefits for the Management

The biggest hurdle any executive level and lower level management reports is the communication barriers, poorly performing accountability methods, poor resource allocation and inefficiency costing management. A performance management system can help in tackling all these problems. It is always hard for the managers to communicate the assessment criteria and protocols to the employees and on the other hand the employee also report that they don’t understand the appraisals very well. However with a performance management system the employees can easily understand and view the criteria and methods for the assessment, which encourages them to work in the right directions to boost their performance. The employees can also track their own performance continuously and also on regular intervals, this is also very helpful in raising their morals and boosting their efficiency. As the performance management system capture data from various touch points and can have so many different types of indicators which are all automatically analyzed by the system so the accountability methods become more accurate and efficient.One of the primary task of any performance management system is to accurately assess and judge the employees to identify their weaknesses and strengths. If an employee is performing well when he was working on a particular work station or in a particular team or unit, then that means they are the right fit for that particular gig.

For example if an employee perform very well while assembling electrical panels for transformers when assigned within a particular team and the same employee perform poorly when assigned to assemble the electrical panels for the generators with the same team, that mean that particular employee’s strength is working at transformer’s electrical panels. That kind of comparisons are very helpful in evaluating the employees and improving their performance. This also highlight that the employee might require more training for the generator’s electrical panels. When an employee is assigned for a job they are good at, they will do more work and their work quality will be better. However, if an employee is assigned a tasks which they are not performing well whereas the same employee perform better on other assignments, that means if the employee will be assigned to the work they are not good at, the work quality will be decreased and the business might have to assign more personals to finish the job in timely manners. This is how a performance management system can be very helpful in reducing the cost and improving efficiency.

Moreover if the employee perform well they will not only reduce the cost by their increased efficiency but in fact they will also produce quality work, your customer service will get better and much more. These things directly impact the customer experience and customer satisfaction. Happy and satisfied customers are tend to be more loyal towards the brand, and they also help promoting a positive brand identity. A positive image in the market attracts more customers and help business grow exponentially. Similarly the happy and satisfied employees tend to stick with their employer for long, the company can have a very skilled staff and employees who have sufficient experience and mastery of their respective fields. Which further empowers the business and let the company build a stable platform with higher employee retention and higher customer retention the growth could be very sustainable and long term.

Performance Management System’s Benefits for the Employees

A performance management system is very helpful and beneficial for the employee. It reduce the uncertainty and ambiguities. The communication got better with the employer, the employees can easily and clearly understand their capabilities and can also do self-assessment. The businesses can easily convey their expectations to the employees and the employee can easily compare themselves with those expectations and start trying to improve themselves to meet those expectations. The self-assessment and a clear goal has a very positive influence on the employees and it encourages them to do self-improvements and it also highlights the strengths and weaknesses of the employees which is again very beneficial for the personal development of the employees. The employee can request for certain trainings or in fact the management can also arrange adequate trainings for the employees, which eventually also improve the skills and capabilities of the employees and provide them an environment where they can grow too.

Another great advantage of the performance management system is that it can very accurately measure the employee performance under different scenarios. For example if an employee is more productive under tough conditions or is not hardened enough. If the employee perform better with one team and perform not so good when assigned with another team and so on and so forth. Such data is very beneficial for the employees and the management too. The management can rely on this data and then they can assign the employee to the teams or environments where they perform well or they can also dig deep to understand the cause of poor performance under certain circumstances and then take actions to rectify this. The self-assessment and such details can also define a clear career path for the employees which is very beneficial for both the employees and the company too. The company can have a set of experts and qualified employees and employee will get the benefits of the training and experience which will groom them to be able to progress and grow personally.

The employee performance system also very helpful in reducing the conflicts, issues and other management related problems, for example if an employee is performing well but his team or the overall department is not doing so good, in that case that employee will have more confidence that they will be applauded for their good work and their efforts will still be recognized and acknowledged. This boosts the morale of an employee and encourage them to consistently showing good performance. As all the evaluation and judgment is done through a systematic approach so no employee will think about favoritism or discrimination and the overall work environment will get better.

Performance Management System’s Benefits for the HR Department

The HR department can take many advantages from using a performance management system. One of the biggest advantage is that it provides very accurate and precise measurement of any employee’s capabilities and weaknesses. It motivates employees and encourage them for innovation and improvements. Most of the time the employee always have concerns about the evaluation process but with the help of a performance management system and it also enables a better communication channel as well. The HR department also got a better platform to accurately evaluate employees and on the bases of evaluation they can easily make decisions related to employee promotion, demotion, dismissal or transfer and such. This also help HR to support employees who are facing problems and improve employee trust and happiness. The HR department also have to ensure that all skilled staff and required human resource is available whenever needed. By evaluating the employees and their capabilities the HR department can easily make decisions for new recruitments and hiring.

Most of the long-term strategy planning required performance management data and inputs. The performance management system is very helpful for HR strategic planning for long-term human resource and workforce. Another great advantage to the HR is that the employee performance management system significantly enhances the employee experience, facilitate them and increase the level of their satisfaction. Once an employee is happy and satisfied with the company they will most likely remain working with the business. The employee retention will be improved. A well-trained employees and experienced workforce is a very precious asset of a business, a company can’t grow without having a reliable and efficient workforce. Employee retention also attract more talent and secure the investments of the company that the business made in regard to training and compensations for the employees.

The performance management system also help in reducing common evaluation errors. Sometimes the managers are reluctant to judge someone or hesitant while passing any negative feedback amid the consequences of their feedback on the employee. In most cases the managers do not remember the old ratings or history and their rating is based on the very recent events. There are certain scenarios where the managers or supervisors rate an employee either very good or very bad on the bases of only their high competency or incompetency in only a particular area whereas the employee is very balanced and good on so many other tasks as well. Sometimes there is negligence at the manager’s side and they failed to collect required information to rate an employee, sometimes the managers are biased and show favoritism which also reduce the accuracy of their feedback. With the help of the performance management system the HR department can easily identify such problems and take actions or plan training for the raters to improve their overall appraisal capabilities.

Conclusion

A performance management system is a necessity for companies in Dubai and all across the UAE. It is extremely important for a business to utilize their resources at maximum potential either human resource or otherwise. The performance management system not only measure the KPIs and performances of the individual employees, but it can evaluate and assess the individuals, teams, departments, business units and multiple level of hierarches. The business can gain a huge competitive advantage by simply utilizing the resources in hand with efficiency. There are certain factors that results in under-utilization or mismanagement of the resources. All such factors can easily be identified and rectified using a performance management system. The performance management system help business and management in improving communication, building trust and accurately evaluating the capabilities of the employees. The HR department can easily identify the strengths and weaknesses of the employees and take actions to make sure the company always have a skilled and professional workforce.

The performance management system also help the employees to communicate better with the employer, they can also evaluate themselves and there are so many other factors that encourages the employees to do self-assessments and improve themselves to support the organizational goals and objectives. The employee can set their personal goals which synchronize with the organizational goals and the management can evaluate each resource to determine whether it is in-line with the organizational goals or not. This way businesses can improve their profitability and efficiency. RSI Concepts is a leading Performance Management System providers in Dubai, UAE. If you need a performance management system or seeking a customized performance management system for your specific needs, feel free to get in touch with us. You can reach us through our Contact Us page.

Check out this: 5 Signs Your Business Requires a Queue Management System

July 31, 2021

5 Signs Your Business Requires a Queue Management System

Every business has its own set of challenges, needs, and ways to handle problems. This sets them apart from others. Businesses in Dubai and all across the UAE invest heavily in improving their products, services, communication, brand promotion, and infrastructure, but often overlook the importance of queue management. This is why most of the customers and visitors end up unhappy or unsatisfied after having an interaction with their brand. When a customer or visitor arrives at the business they want to get served instantly, only a few customers are willing to wait, the majority of them get annoyed if they have to wait for a long time. People usually don’t like being stuck in busy and crowded places. People don’t like to wait which impacts the customer experience. A bad customer experience will harm the business reputation and identity. If people are getting bad experiences more often they will start talking about it with their friends, family and colleagues, even some customers also post on social medias. Which is very bad for a business’s reputation and it could completely ruin a brand.

The queue management and customer flow management and customer journey management problems are not new neither these problems are associated with only certain types of businesses. All types and size of business and organizations are facing queue management and customer flow management problems and having difficulties with managing customer journey. Businesses often assume that their sales are going up, the growth rates are good, so everything is perfect, but in reality that is not the case, there could be hundreds of factors that could give a pump to your sales for the time being, but in longer run if you are oblivion to the problems your customers and visitors are facing, eventually you will end up with a very bad reputation and your revenue and sales will decline.

How a business will know if they need a queue management system? Here are the 5 signs that your business requires a queue management system:

Sign No. 1: Crowded Waiting Areas and Long Queues

That is the very first and most visible sign. If your service centers or offices are reporting crowded waiting areas and long queues you must need a queue management system. When a large number of customers and visitors are waiting to get served by the agent/server, then that means there is some problem. People who have to wait for long time get frustrated and sometimes leave without getting the service. Customer and visitors who have to wait for long time are most likely to have a bad experience with the service agent as well. If you are having long queues in the customer service center that means your customers and visitors will have to wait for a long time and they will also face all problems related to waiting in long line such as line jumpers, customer getting lost, customer ending up at wrong counter, etc. All such problems are causing negative impact on customer experience and customer journey which will eventually ruin your brand reputation as well.

Sign No. 2: Customers Complaints

Some business and organizations in Dubai and all around the UAE thinks that the queues and customer waiting in long lines is a natural mode of customer flow, however there is a threshold between acceptable and unacceptable waiting conditions and wait time. And it gets unacceptable when your staff getting complaints and start noticing unhappy customers who are talking about long wait time or complaining about mismanagement and such things. The customers and visitors will also express their opinion with the service agents. But such customers will be less in number, and in fact there will be only a very few who will ever bother to go through filling a complaint by due process. Mostly the customer will either verbally complaint to the staff who are managing the queues or to the service agents. Only a very few of those verbal complaints will make up to the top management and mostly the staff and employees will try to deal with them by themselves or either discuss with their supervisors and that is it. This is another reason why business often failed to understand the severity of the problem.

Sign No. 3: Increased Customer Churn Rate and Lower Customer Retention

The long queues and crowded waiting areas always increase customer churn rate. The customer churn rate is the measurement of the customers who made their mind to purchase or acquire a service and arrived at the branch but leave without doing so. There could be several reasons but almost 90% of the time the customer churn is caused by the long waiting lines and crowded waiting areas. There are studies suggesting that acquiring a new customer could be 8 to 22 percent more costly than retaining an existing customer. If you start noticing lower customer retention rates, or if you are not getting repeated business from your existing customers, you should have to worry. Because the lower customer retention will impact your profitability it will increase the cost of new conversions. Increased customer churn rate and lower customer retention also earn negative brand reputation. The customers who have already reached to the business but leave without purchase or getting served are the most annoyed customers, the customer who don’t do repeated business are also unhappy and unsatisfied.

Sign No. 4: Poor Employee Performance and Unbalanced Workload

If you start noticing that your employees are performing poorly or serving less customers than anticipated. Or if you employees are serving less customers than before, or if your employees are also complaining about the work load and the management is also noticing unbalanced work load, some employees are busier than the others and other such issues, then you should seriously consider a queue management system. Mostly business in Dubai and all around the UAE invest heavily in employee training and employee performance management solutions, however very few business take steps to improve employee performance. It is a general believe that if an employee is performing bad then they must need more training, however this is not applicable all the times. Sometimes the employees are skilled enough but they are lagging support they need. That is why sometime the employee too complaint about the unbalanced workload or request for assistance from other employees and so on. It is extremely important that your all employee work at their full potential and are happy and satisfied as this will directly impact on customer experience and service quality.

Sign No. 5: Lack of Business Intelligence Data

Business intelligence data is a broad term used for a variety of different data types which are relevant to the businesses and are very helpful in decision making and future planning. In Dubai and all around the UAE the markets are very competitive and the customers are very up-to-date. It means the market trends and customer’s expectations are also continuously evolving. In order to deal with such scenarios business often require to update their policies, strategies and business processes. When it comes to customer journey and customer satisfaction related policies and strategy the business require very precise and accurate data to understand and evaluate their current business processes and current strategy. Which is not possible without having a system in place. It is very hard to track customer churn without having a record of the customers and visitors who have signed up for the queue. It is impossible to track the service delivery time accurately without any system in place. The employee KPIs (key performance indicators) can’t be measured manually with optimum precision and accuracy. There are so many different variables that impact customer satisfaction and customer happiness, which all are required when making a decision or making policies and planning for future.

How a Queue Management System can Help?

A queue management system can streamline customer flow and help the employee in managing queues. The automatic queue management and customer flow eliminate the human intervention which rectify all major problems and significantly reduce the wait time. The queue management system facilitates various business processesand automate customer journey which reduce the workload of the staff and employees. The employees can easily focus on their primary tasks and all their efforts which was consumed in managing customers and queue will be preserved. This way the employee can provide better quality service and their capacity to serve customers in a single shift also increased. Which help the business in reducing the staff and improving branch profitability.

As the customer flow and the entire customer journey can be managed through the queue management system it is easier for business and organizations to implement new rules and policies. The queue management system manage and route customers and visitors as per these policies and pre-set configurations, which further improve customer experience and reduce the customer journey. This increase customer happiness and customer satisfaction and reduce customer complaints. A better environment and good management reduce the customer churn rate. Once customer start getting good and happy customer experience they become more loyal to the business. Loyal customers are easy to retain and business can easily get repeated business from their existing customers. The loyal and happy customers are tend to be good brand advocate and they promote the business which improve brand reputation and help business in promoting a positive brand identity.

A positive brand identity, loyal customers and efficient operation attracts more customers and also improve conversion rate form marketing efforts. Altogether these all factors increase the profitability and revenue. Another great advantage of a queue management system is that it provide intensive business intelligence data. It can capture data from all touch points, KPIs and system stats also provide great business intelligence data. These days most of the modern queue management system also collect customer feedbacks through an in-built customer feedback and survey module which also provide great insight on customer journey, customer experience and their needs and expectations. The business intelligence is extremely crucial for policy making, strategy building and identifying the areas of improvements. The management can easily take good decision on the bases of such data.

Conclusion

Business and organizations in Dubai and all across the UAE are very keen to improve their products, services, quality, communication and what not, but unfortunately mostly the queue management is over looked. In fact most business believe that having long queues and crowded waiting areas is a normal way of the customer flow. However, the long wait time, poorly managed queues could have the most devastated impact on customer experience. A bad customer experience results in lower customer retention and lower customer satisfaction. Unsatisfied customers results in negative brand reputation and distrust among the targeted audience which also results in poor conversion rates of the marketing efforts. Whereas the positive brand identity and good brand reputation build trust, help businesses in improving customer retention and higher conversion rates.

If you are witnessing long queues and crowd in your waiting area, which means the customer flow is not good. If you are getting more complaints from the customers and visitors and your customer churn rate is increasing and customer retention and repeated business is decreasing that means your valuable customers are going to the competitor. If employees are showing signs of unbalanced workload and performing less than expectations, it means they are not satisfied and/or having too much workload. If you are finding it difficult to understand your queuing situation and business processes or if you are finding it difficult to identify the areas of improvements, it means you are lacking sufficient business intelligence data. For all those problems there is only one solution and that is a queue management system. RSI Concepts is a leading name in providing most efficient queue management systems in Dubai and all around the UAE. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

July 28, 2021

Importance of Display Devices in Queue Management System

A queue management system is a very powerful customer experience and customer journey transformation tool. Businesses in Dubai and all around the UAE are heavily relying on queue management systems to manage and improve their customer flow and customer satisfaction. There are several different parts and features of a queue management system however the display devices are one of the most important components of any queue management system. No matter what type of queue management system or queuing you are using the display devices will always dominate. The human brain reacts well to visuals than any other information. The display devices provide helpful information, data and help customers in routing them throughout the entire customer journey. That is why display devices are extremely important. A queue management system is a combination of a lot much different software and hardware components, which is why learning about those components will help you selecting the most suitable queue management system for you.

Let’s begin with a list of the digital display devices used in a standard queue management system:

Interactive Touch Screen Kiosk
Digital Signage Screens
Counter Plates
Digital Signs (for directions and routing the customer flow)

All the above-mentioned display devices are used in a standard queue management system. There are different types of queue management systems available in the market. Here in Dubai and across the UAE there are two classifications of queuing systems, first is generic which can be used in any scenario, the second one is dedicated or purpose-made queue management systems. No matter which type of queuing solution you want to use the display devices will be a part of it.

Here are the details of all display devices and their application:

Interactive Touch Screen Kiosk

The very first interaction of a customer or visitor with the queuing process is the sign-up for the queue. The ticket dispensing kiosk is usually a touch screen, which lists a number of services and the customer or visitor can chose any of the list as per their needs. The customer/visitor registration and many other tasks can also be done at the queue management system’s interactive kiosk. Usually the smaller kiosk are used such as 14 Inch, 15 Inch and even smaller are also popular in Dubai and other emirates of UAE. However, for certain applications where the user interface requires to offer certain features and functionalities bigger screens can also be used. The main objective of the interactive kiosk is to minimize the customer efforts and to make the process automated and more managed.

Usually TFT LCD screens are used with different touch panels. There are different touch panel technologies such as IR touch, ultrasonic touch, and capacitive touch and so on. All have different applications, the capacitive touch is the most accurate and highly responsive. Whenever some data entry or slightly longer than usual customer interaction is required, capacitive touch is the preferred choice. The capacitive touch is very sensitive and it also have in-built multi-point touch capabilities. It entirely depends up on the application, for example if the customer or visitors are required to choose an option from a pre-defined list, then the IR touch or any other touch will also work and suggested as the capacitive touch is more costly than any other touch technologies.

The interactive touch display devices are critically important, as they will be the very first interaction of the customer with the brand. If that display fails to satisfy the customer the customers will be unhappy, unhappy customers are harder to satisfy and they could get annoyed quickly, they will be impatient while waiting and will be less understanding with the servers/agents. This will impact the overall customer experience and will have a very negative effect. So, the interactive touch screen kiosks should have excellent display devices and high-end technology that work flawlessly and meet the expectations of your customers and visitors.

Digital Signage Screens

Once a customer or visitor signed up for the queue the very next interaction they will have will be with the large display screens. Usually these screens are used to display the queuing information and provide live updates and status of the ongoing queues. These screen also help with the announcements and customer calling. The very common mistake that business made with these screens is either they install less screens or even if they install adequate number of screens the displays are out of range, too far or too close. Here the business will have to think critically to choose appropriate places for digital signage screens. The screens should not be too high, neither too low, instead should be on medium height somewhere around 8 to 10 feet. The quantity and the size should also be reasonable.

Remember these screens will be viewed by each and every customer and visitor so the display quality should be good, the screen size and placement should be appropriate. The cabling, media players or any other device which is linked with the screen should be hidden or if it is placed in view then it should be installed nicely and cleanly. These are minor things which most businesses don’t consider but these things have psychological effects on customers and visitors, these minor things will impact the impression of the business in minds of the customers and visitors. Moreover the customers and visitors will focus on these display devices throughout their entire waiting time in the waiting area. So, these screen has to be of good quality, proper size and should be placed on strategic positions where each and every person in the waiting area should be able to view at least one screen without any difficulty.

The digital signage screens not only provide queuing information but they keep the customers and visitors busy and engaged which improve their waiting experience. Business also use large display screens to display queuing data alongside multimedia content or adverts. The multimedia content, adverts and videos boost customers’ interest and make their waiting experience more relaxing and engaging. If a person remains busy then they feel less stress while waiting for something. Several studies have suggested that an average customer starts getting bored after just 13 minutes of wait time. So the multimedia content can be very helpful in improving the waiting experience and as it also displays the queuing information and announcements, so it is easier to announce next ticket.

Counter Plates

Counters plates are equally important for all scenarios. It doesn’t matter if you have 2 counters or 80 counters the counter plates are still very important. Some businesses often use static signs or markings for the counters, however the counter display devices or dynamic digital displays can be very helpful for the management as well as for the customers and visitors. As most of the modern day queue management systems automatically manage customer routing and direct customers to different counters as per the predefined policies, the digital dynamic display devices as counter plates can further help in improving the process.

The agents or the queue management system can push several different information on digital displays or digital counter plates which can further improve customer flow and reduce the chances of any confusion or delay. The agents can push simpler instructions on the digital display devices as well, such as displaying a message ‘please wait a moment’ when the agent accidently hit the next button, or in case a customer who got served had another query or immediately return to clarify something and so on. The agent can display a very simple message such as ‘welcome’ which suggest that the next customer can come now and a lot many such things which help improving the customer experience.

Digital Signs and Markers

Digital signs and markers are also very important for managing customer journey and routing customers. Not all queue scenarios are simple, some are complex, in fact if a business has more than 20 counters, then the customer flow management could get complex, implementing and installing a queue management system could also be trickier. Then there are certain scenarios where some counters are dedicated for certain services or tasks, and there are certain scenarios where a single service delivery require a customer to visit multiple counters, sometime all those counters could be in a single hall or area, but mostly in different areas. These all real-life situation makes it difficult for the customers and visitors as well as for the management and staff.

That is why dynamic digital signs and markers are used which can direct customers and visitors through different steps of the customer journey such as corridors, stairs, lifts, etc. The purpose of using dynamic digital display devices is that these devices can be controlled through the queue management system software either from the agent dashboard or either from the administrative dashboard. So, it is easier to manage situations in different scenarios. Businesses can manage different scenarios for example if they want to change the customer journey in any way they can easily do that by setting up customer route and pushing new direction on the digital display devices, signs and markers.

Conclusion

A queue management system is a very powerful tool to transform customer journey and to improve customer happiness. Customer satisfaction ensures more customer loyalty and customer loyalty help building brand reputation which is necessary for a steady growth. A queue management system have very direct and long term effects on a business. It help increasing customer retention, building brand reputation, improving conversion rate and generating revenues. That is why it is extremely important for a business to choose a right queuing solution and in order to do so, you must have at least basic understanding of the components and operation of a queue management system. The display devices are the most important part of any queue management system, whether it is interactive touch screen kiosk for the sign-up and/or registration process, the digital signage, counter plates or digital signs, all display devices are very helpful in managing customer flow and facilitating them throughout the customer journey, which enhances customer experience and increase customer satisfaction. RSI Concepts is a leading name in queue management system providers in Dubai, UAE. If you want to learn more or if you want to improve your queuing process feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Qualities of Top Queue Management System

July 28, 2021

Qualities of Top Queue Management System

A queue management system is a vital component of a customer satisfaction strategy. Everyone living in Dubai or any other part of UAE has experienced a queue management system at any point in their life. The main objective of any queue management system is to improve customer experience and increase customer satisfaction. The simplest process of a digital queue management system is that a customer or visitor prints a ticket and then waits for their call and then gets served. However, it is not that simple at all. There are certain features that segregate one queue management system from another and similarly those features distinguish a top queue management system from an ordinary queue management system. The studies have suggested that an average customer start getting annoyed after only 13 minutes of waiting, which is why business are investing heavily in queuing solutions to reduce the wait time.

As the technology is advancing the market is witnessing major changes in the customer behavior and market trends. It is extremely important to keep up with those changing trends and demands from their customers. Earlier the queue management systems was only used to handle long lines, instead of waiting in lines customers can wait comfortably in the waiting area, but now things have changed, now a days the customers expect from the business to serve them instantly, no one wants to wait in the waiting area either. This is why the queue management systems has also evolved with tons of new features and technological solutions that help business to improve the customer journey and customer wait time. In this blog we will cover some important qualities and features of a queue management system that will make it the most efficient and most impactful.

Here are some qualities of top queue management system:

Virtual Queuing

Due to the COVID 19 pandemic the customer behavior, market trends and needs have been changed completely. Customer expects a bit quicker and contactless type of queuing experience from their brands. Whether it is a public office, government office, bank, hospital or any other place where the daily footfall is high, the customers expect the business and organizations to offer a better, quicker and safer queuing experience. This suddenly give rise to the virtual queuing and businesses who were not using or not needing any queue management system before are now using queue management systems. The virtual queuing enables a queue management system to manage customer flow through virtual waiting lines. It means that a customer can sign-up for the queue remotely and doesn’t required to wait in an actual physical queue or line. This also enables the customer to wait outside the premises and come only when their turn came. There are many different methods used for virtual queuing, the most common are remote sign-up through SMS, Calls, Email, Appointments, Smartphone Apps, QR Codes, etc.

The customer sign-up using any method and then they can either wait outside the premises or come at exactly the same time when their ticket number is being called. As the customer identifier or ticket has been issued prior to their arrival and their place is secured in the queue so the customers don’t have to wait physically in the line instead they can wait outside to minimize the contact and interaction with other people. The virtual queuing is not only give confidence to the customers and visitors but it literally completely remove the need of waiting in the waiting area or inside the premises, which means the customers and visitors can get served immediately after their arrival. It improves the customer experience and also maximize the employee efficiency which has double effect on the overall productivity of the branch and increase profitability.

Automatic Customer Journey Management

Although this is a basic feature of modern days queue management system in Dubai, UAE. But this feature has enhanced a lot in past few years. Any queue management system provides some level of customer journey automation, but a top queue management system should enables the management to configure the customer journey and to make them able to implement the new or temporary company policies instantaneously. This feature is very important in today’s queuing. As businesses often require to change their policy or to change the customer routes. It could be either due to a temporary scenario or a special occasion or for a certain need. But business often require to modify their queuing policies. A top queue management system should be very flexible and helpful for the management in dealing with such scenarios. The customer journey automation is also mandatory to minimize the customer wait time and to improve the customer flow.

The automatic customer journey feature enables the queue management system to automatically route the customers and visitors to their dedicated counters/server and agents. For example, usually a business is offering multiple services in a single branch having multiple counters. Even in some cases a single service delivery require a customer to go to several counters. Certain agents and servers are trained for certain services and some agents perform well for certain services. This is why in order to maximize the operational efficiency and to maintain the ultimate customer experience the business require a queue management system that can handle all these variables automatically.

Queue Management System Smartphone Apps

Smartphone apps have been integrated too deep within our society. In Dubai and all other emirates of UAE the smartphone apps are very popular. The government is stressing on the importance of going green and digitalization. There are tons of government services that are being offered through the smartphone apps. Another reason of smartphone apps getting popular is that in the entire UAE almost everyone owns a smartphone and have access to the internet. People love to spend time on their smartphone, in fact there are certain clusters of society who spend more time on their smartphones than on the laptops or traditional computers. Which makes them even more important for the marketers and business belongs to the service based industry. A queue management system smartphone app added value to both the customers and the management.

The queue management system smartphone apps enables the customer to sign-up remotely from their mobiles, it improves the virtual queuing and help management to minimize the wait time which enhances customer experience and improve customer journey. The smartphone applications can offer a lot of features which enhance customer experience and customer journey. The customers can book an appointment from the apps. The customer can search for the nearest branch, and also find data for those branches which help them planning their visit. The customer can learn about the busy branches, current queuing details and much more. The real-time updates, notifications and support for virtual queuing also add value to the customer journey and customer experience.

Dedicated Agent Dashboard

Dedicated agent dashboard is very helpful in improving employee efficiency and making service delivery process easier which also impact customer satisfaction and customer journey. The agent/server can monitor and control the queues from this dashboard. Each agent will have to login to their dashboard at the start of their shift, this way the queue management system will be able to identify the agent/server and then the system can collect stats, capture various data inputs, and measure KPIs (key performance indicators). The dashboard can capture different types of data such as the agent’s progress, how many customers are being served. How much time consumed for each service delivery, what is average time for a single service delivery. What services are delivered quickly and what services took longer. Comparison can be done. The services can be easily identified at which the agent/server is good and vice versa. This way the management can manage the agent’s position and their tasks to improve efficiency.

The agents can also utilize the dashboard to aid their service delivery process. The agent dashboard can offer a variety of standard and customized features which can be designed to aid the service delivery process. For example the customers data can be pushed to the agent dashboard easily or from the agent dashboard to customer repository or it can be linked to the centralized information center. This could save a lot of efforts which reduces the service delivery time, improve customer experience and increase employee efficiency. The agent/server dashboard can be completely customized to add features and functionalities that can facilitate the service delivery process and it also collect important statistical data which help the management in decision making and planning for the future strategies.

Real-time Monitoring and Remote Management

Any top queue management system must have this quality. The real-time monitoring and the remote management is very helpful for the management. The queue management system allows the top management at the head office to be able to access any or all connected branches. The head office can push new policies, extract data, assign new job roles for the staff and branch management and they can also control various other aspects of the queuing process. Which is very helpful for the head office and it also prevent any additional work and cost of manually implementing company policies and strategies to each location. In order to enable this feature the queue management system must have a dedicated server or server side application. This queue management system server connects with all branches and mostly all the computing and processing is done at the server. This enables remote monitoring for the head office as all the data and stats are being stored at the server which can be accessed from the head office.

This connectivity also enabled the remote management. The head office can remotely monitor and manage the entire organization from the head office. The head office management can access any branch at any time and monitor the live feeds from the queuing process. The head office can push new rules and policies to any branch or to the entire organization. The head office can extract statistical data, KPIs and they can generate reports from any branch. The real-time monitoring and remote management provides a great advantage to the top management. Everything can be accessed remotely which save a lot of time and efforts as well. If the head office has data from all the branches they can understand the trends, customer behavior, agent/server performance and much more with more clarity and accuracy.

Customer Feedback

Any queue management system these days is incomplete without customer feedback features. The Dubai and all other parts of UAE have a multi-cultural societies which comprises of people from each and every nationality and ethnicity. This is why the UAE market acts and behaves slightly differently and are considered to be more customer/consumer friendly too. The economy is growing rapidly, the competition is increasing day by day. Businesses are investing a lot in innovation and modernization, in fact businesses keep updating their IT infrastructure after a few years only. This makes things tougher for the marketer and the management. It is extremely important to understand your customers to ensure a sustainable and continuous growth. The customer satisfaction and customer retention are crucial for growth.

A Customer Feedback system is the only tool that can provide a very direct and unfiltered customer opinion. I think whoever is living in Dubai or any other part of UAE for some time must be familiar with the small touch screens, or tablets or kiosk placed next to the serving counters. Which ask the customers and visitors to provide their feedback. A top queue management system must have this quality. These days all modern queuing solutions comes with an in-built customer feedback module. Which enables the business to collect vital business intelligence. The customer feedback data is critical for improving your products and services, enhancing customer experience and customer journey. The business can also accurately measure several different KPIs with the customer feedback module. Which are very helpful for the management in making decisions and taking actions to improve customer interaction. The customer feedback also build trust among the brand and its customers and it improves business’s reputation.

Business Intelligence Gathering

Business intelligence is not a particular data, in fact it is a blend of several data feeds coming from various touch point throughout the entire customer journey. Any top level queue management system must gather and provide business intelligence in the form of actionable reports. This requires a very smart software engine with capabilities of data analytics and data processing. Collecting data is extremely important, but creating actionable reports from that data is also equally important. If a queue management system is collecting tons of data but failed to provide comprehensive and summary reports in an easy-to-understand formats, it could cause problems rather solutions. The top management or head office can rely on the business intelligence to form their future strategies and policies. The reports, stats, KPIs, system usage data and other indicators will help the management to identify the areas of improvements whether it is the customer journey, or agent/server, or product/service quality itself, the business should be able to easily identify and rectify the problems by relying on these reports and statistical data.

A good queue management system should be able to meet all those needs. There should be customizable reporting module, which allows the management to extract data and generate reports as per their needs, rather only daily, weekly or monthly reports. The data should also have to be presented in several visual formats which are easy to understand for the top management. These days we are also witnessing that modern queue management system allows intensive system integration and data synchronization with other enterprise tools and software. Which makes it easier for the management to prepare and compare data from various sources. Such features are very helpful or the management in taking actions, making new policies and identifying the areas of improvements to ensure ultimate customer experience.

Conclusion

A queue management system have transformed into a powerful customer satisfaction solution instead of a simple customer flow management tool. Each business and organization have different goals and objectives but still the basic remains the same. Everyone wants to improve customer journey and customer experience to achieve higher customer retention and customer satisfaction rates which ensures steady growth and high profitability. A queue management system must have above mentioned features in order to help business and organizations to achieve their goals and objectives. Virtual queuing, customer journey and business process automation, integration with other enterprise solutions and business tools, customer feedback collection, real-time monitoring, remote management, reporting module, business intelligence collection and KPIs are the basic necessity of any modern day queuing solution. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need to improve your customer experience and customer journey, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

Check out this: 5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

July 17, 2021

5 Techniques to Integrate Customer Satisfaction Survey with Queue Management System

In this blog we will discuss 5 techniques to integrate customer satisfaction survey with the queue management system. The queue management system and customer satisfactions surveys and feedback system both are very powerful tools used to improve customer journey to increase customer retention. However, these days both systems are integrated to improve the efficiency. The customer satisfaction survey and queue management system plays an important role in improving customer satisfaction and happiness. There has been so many studies and researches which suggested that a bad experience can have devastating long term impact on the business growth. Almost 75% to 80% customer switch to other service providers after having a bad customer experience. That is the reason businesses in Dubai and all around the UAE are eagerly seeking best practices and techniques to effectively collect customer feedback to prevent bad customer experiences.

A customer satisfaction survey is a set of questions that businesses ask to their customers to understand their opinion about various steps of the customer journey. This will help them highlighting the areas of improvement and also help them to rectify such problems which are hampering the smooth customer journey. A queue management system is used to manage control and improve customer flow and customer journey. It allow businesses to control and manage various touch points and also capable of capturing different type of data which also help businesses to identify and rectify customer journey problems.

When both customer satisfaction survey system and a queue management system is integrated, it can improve the efficiency of the both and it provides more accurate and precise data which help business in making decisions and taking steps to improve customer experience and customer journey. Here are 5 techniques to Integrate customer satisfaction survey with queue management system:

1. Integrate Customer Satisfaction Survey with Queue Management System via Tablet & Touch Screen Kiosks

Integrating customer satisfaction survey with queue management system is very beneficial. It help businesses gather better customer feedback and business intelligence. In Dubai and all around the UAE the most common method used to integrate customer satisfaction survey with queue management system is tablet and touch screen kiosks. Tablets and touchscreen kiosks are very cost-efficient and easy to deploy and manage. The integration is done by a web-based interface or an application. The tablet kiosk or tablet stands are usually made up of an Android or Apple tablets. The customer satisfaction survey includes applications for these two platforms. These applications provide a customer satisfaction survey interface where the customers can submit their feedback and then the apps store the feedback data on the customer satisfaction server.

The work flow is very simple. For other touch screens such as Windows OS based industrial grade touch screens usually a web-based interface is used to offer customer satisfaction survey which directly communicate with the server. There are dedicated customer satisfaction survey systems and some modern queue management systems also comes with an in-built customer satisfaction survey module. For any case the system can take feedbacks from various devices and then store it on the server.

2. Integrate Customer Satisfaction Survey with Queue Management System via SMS and Email

Integrating a customer satisfaction survey with a queue management system via SMS and Emails is also very simple and very popular technique. As all modern queue management systems are already integrated with the central information center so it can have access to the customer’s mobile number and email. The alternate method is when a customer sign-up for the queue the ticket dispensing interface can request them to provide their Email or SMS as per the system’s configurations. In either case the queue management system link the customer with the ticket number, when a ticket got open at a counter, the queue management system relay that information to the customer satisfaction survey system or the module and when the ticket is closed by the agent, the customer satisfaction survey system/module can automatically push an online survey link to the SMS or Email of the customer.

For the emails, either a link for an online survey is sent. From that link the system can identify the customer hence no need to ask them to fill in their data again, so they directly starts from the questions. Once they are done with the feedback, the system store the feedback and the customer details in the system. In case of a SMS either a link for the online survey is shared via SMS which also work exactly the same as that of the email link. Another method is to take feedback via the SMS itself. For example the SMS sent to the customer is with a short question and a set of answers and the customer replies with the desired answer number. The system automatically store the answer and customer details in the system.

3. Integrate Customer Satisfaction Survey with the Queue Management System via QR Code

Integrating customer satisfaction survey with queue management system via QR code is a slightly new trend. The QR Codes, the Customer Satisfaction Survey and the Queue Management System all three are completely independent applications. However, the QR Codes can easily be used to work with other IT solutions. A QR Code actually contains a small chunk of data which is in the forms of bits, these days, almost all modern smartphones have in-built QR code scanning feature, the QR codes are scanned with a smartphone camera and the smartphone can extract the instructions from the QR code, in our case the information will be a link to an online customer satisfaction survey. The customer can submit their feedback and the system can store the feedback to the system with all required details such as the customer details, the agent/server details and the service details which the customer have availed.

All these information are required to process customer satisfaction survey feedback data and extract actionable reports from that data. The QR code is pasted on each counter, and each counter have different QR code, which contains the information of the counter and the agent who is working on the counter at the time of accessing the survey. The customer information and the service details can also be pulled out of the queue management system. Usually for QR Code based customer feedback systems, the customer details are being asked again when the customer go the survey, as the time of the service and ticket closing could differ from the time of submitting the survey. The QR code based customer satisfaction surveys are usually slighter longer than usual and contains a few more questions to get more details.

4. Integrate Customer Satisfaction Survey with the Queue Management System via Smartphone Apps

Here in UAE the smartphone apps are very popular, people love to access various services online via smartphone applications. Everyone has at least one smartphone and access to the high-speed internet. Which makes the smartphone applications an ideal medium for communication and digital services. Several researches shows that people use smartphone more than traditional computers/laptops. Which makes them even more important for businesses. These days all sort of businesses and enterprises even SMEs are offering smartphone applications to their customers. The modern day queue management system comes with in-built support for smartphone applications. The smartphone applications are a great medium for personalized communication with your customer. These days virtual queuing is also gaining popularity and almost all virtual queue management systems come with a smartphone application.

When a customer sign-up for the queue they are being asked about the service they want to avail, then in the next step when they arrived at the counter, the agent pull all their details into the agent dashboard, which can be linked to the customer satisfaction survey system or module. Later when the ticket got closed the system automatically match those details, identify the customer and the service they have availed, it also identify the agent/server who served the customer and then for that customer in their smartphone application a customer satisfaction survey appears. The customers can be encouraged to submit the feedback by in-app alerts and notifications too. Once a customer submit a feedback then it can be stored in the system with all the required information linked to it which can be captured from the agent dashboard, queue management system and central information center of the enterprise.

5. Integrate Customer Satisfaction Survey with Queue Management System via Customer Portal

Online Customer Portals are not a new thing, they are being used by the businesses to enable a very personalized communication channel for their customers where they can manage a lot many business processes. Customers frequently visits their portals to either perform a task or to learn about the updates or to check the status of various things. Online customer portals are a great medium for customer satisfaction feedback as well. Businesses can link the queue management system with the online customer portals and the customer satisfaction survey to make a very personalized customer experience. Such setup boosts the survey completion rates. Customer feedback coupled with inputs from various other systems could be a great source of valuable business intelligence data.

Whenever a customer sign-up for the queue, and then get served on the counter, the queue management system can collect various information such as customer details, agent details, service details and various other parameters and after that it enables a customer satisfaction survey link in online customer portal dashboard via the in-built module or a third party customer survey system. When the customer submit their feedback it get stored on the server along with all required parameters coming from queue management system and various touch points of customer journey.

What are the Advantages of Integrating a Customer Satisfaction Survey with the Queue Management System?

There are certain behavior and trends for the customer satisfaction survey. People mostly don’t like to spend more time on such things. Which is why all the marketers seeks methods and techniques to reduce the customer satisfaction survey size. The businesses should always have to be very creative and innovative to ask setup customer satisfaction surveys in a way that it require very less time to submit the feedback but it return more data for them to have better understanding of their subject. This is the reason when customers are asked to fill in their contact details and other information before submitting a customer feedback, most of the customer leave without completing it. Only a few customers will take time to submit their feedback with such a long process and most of them would be due to a very bad experience. This completely defies the purpose of the feedback and business can only get a limited vision of their business processes.

However, when a customer satisfaction survey is integrated with a queue management system, business don’t have to ask their customers to fill in long forms and their details before attempting the survey. The customers can directly sent to the question page, and the remaining information can be collected automatically from integrated systems. The businesses can easily get following data automatically:

Customer Identity & Customer Contact Details
Service Details
Agent/Server Information
Date and Time of the Service
Queuing Data
Customer Journey KPIs

If the business, marketer and the system providers are creative they can even link other inputs with the feedback data, for example, if it was their first negative feedback, or the same question got negative response in past, or if the same agent/server is getting negative feedback for a particular service and so many more details. Such details further refine the business intelligence and provide the management a broader and wider prospective of the customer interaction with their brand. The businesses can take more discrete and impactful decisions, form policies and make new strategies to improve everything.

Conclusion

Businesses in Dubai and all around the UAE are using customer satisfaction surveys and queue management systems but very few knows the importance of integrating the two systems. However, the latest queue management systems are coming with in-built customer satisfaction survey module and the queue management systems can also be configured easily with the customer satisfaction survey system. The main idea to integrate the two systems is to increase the completion rate and to collect more in-depth business intelligence. The precise and detailed data collected from such system can be utilized to easily identify the areas of improvements. And business can also rely on the feedback data and business intelligence for improving future policies and making new strategies to improve customer happiness and customer retention which aid continuous business growth. The above mentioned integration techniques will help you understand the integration process and its benefits. If you want to integrate a customer satisfaction survey system with queue management system, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

Check out this: Advancements of Queue Management System Expected in 2022

BLOG OF RSI CONCEPTS

Improved Customer Experience and Customer Journey

Enables Smart Mobile Queuing

Less Wait Time More Customer Happiness

Offers Virtual Queuing with Mobile Apps

Mobile App Provides Branch Locator and Trip Planner

Mobile App Provides Appointment Booking Facility

Mobile Apps Collect Customer Feedback

Mobile Apps Provide Valuable Business Intelligence

Conclusion

Plan and Budget Estimation of IT Infrastructure for Startup

Cloud-Based IT Infrastructure for a Startup

In-house or In-premises IT Infrastructure for a Startup

Hybrid IT Infrastructure for Startup

Users Devices and Peripherals for Startup

Outsourcing of the IT Infrastructure Components for Startup

Acquiring Necessary Tools,Digital Services and Online Components for Startup

Conclusion

Queue Management System Improves Customer Journey and Customer Experience

Queue Management System Helps Improving Customer Retention

Virtual Queuing Boosts Customer Happiness and Productivity

Customer Feedback ModuleAids Progress and Development Process

Queue Management System’s KPIs Help Improving the Performance

Business Intelligence and Reports Help Making Profitable Policies

Conclusion

Digitalization and Automation of Customer Experience

Minimizing the Gap between Customer’s Expectation and Your Capabilities

Going Contactless and Rise of Virtual Queuing

Rise of Self-Service and Interactive Kiosks

Technologically Advanced Queue Management System

Collect Customer Feedback and Business Intelligence

Conclusion

1. What Types of Services You are Offering?

A Great Customer Experience is Must

In-built Virtual Queuing and Social Distancing Features

Customization, Scalability and System Integration

Reporting and Business Intelligence

Real-time Updates and Remote Management

Conclusion

Performance Management System’s Benefits for the Company

Performance Management System’s Benefits for the Management

Performance Management System’s Benefits for the Employees

Performance Management System’s Benefits for the HR Department

Conclusion

Sign No. 1: Crowded Waiting Areas and Long Queues

Sign No. 2: Customers Complaints

Sign No. 3: Increased Customer Churn Rate and Lower Customer Retention

Sign No. 4: Poor Employee Performance and Unbalanced Workload

Sign No. 5: Lack of Business Intelligence Data

How a Queue Management System can Help?

Conclusion

Interactive Touch Screen Kiosk

Digital Signage Screens

Counter Plates

Digital Signs and Markers

Conclusion

Virtual Queuing

Automatic Customer Journey Management

Queue Management System Smartphone Apps

Dedicated Agent Dashboard

Real-time Monitoring and Remote Management

Customer Feedback

Business Intelligence Gathering

Conclusion

1. Integrate Customer Satisfaction Survey with Queue Management System via Tablet & Touch Screen Kiosks

2. Integrate Customer Satisfaction Survey with Queue Management System via SMS and Email

3. Integrate Customer Satisfaction Survey with the Queue Management System via QR Code

4. Integrate Customer Satisfaction Survey with the Queue Management System via Smartphone Apps

5. Integrate Customer Satisfaction Survey with Queue Management System via Customer Portal

What are the Advantages of Integrating a Customer Satisfaction Survey with the Queue Management System?

Conclusion