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How should insurance company’s website look like?

In today’s digital landscape having a well-designed, interactive and up-to-date website is critical. No matter which industry you belong to or what kind of audiences you want to target, a website is crucial. If you are an insurance company located or operating in Dubai, UAE or any other part of the GCC, your website will act like an online reception which will be your first impression on a very large audience. As the statistical data reflects that almost 85% to 90% of the users don’t revert back to a website after having a bad experience.

How-should-insurance-company’s-website-look-like

The Presentation

The-Presentation

No matter, how good your customer services are, how great your packages and plans are, or whatsoever, if you fail to express and explain that to a prospect then you can’t convert them. Same applies to the website as well, if your website’s looks and feels are not up to the mark and your website failed to present the relevant information then the chances are very less that any visitor will try to contact you through the contact page or form or any other CTA (call to action) button. This is why the look and feel or to be more technical user interface is very important if you want online conversions.

The Customer Satisfaction

The-Customer-Satisfaction

A website is not only important in generating online leads but in order to sustain the existing customers, you should able be able to offer a reliable and convenient user experience through your website. As these days, the websites and smartphone apps dominate each and every aspect of our life. The in-depth integration of smartphones, internet and social media in our lifestyle demands an active presence on these platforms too. These are your digital assets and considered to be equally valuable as any other conventional corporate asset.

Basic Elements of an Insurance Company Website Look/UX

Basic-Elements-of-an-Insurance-Company-Website-LookUX

The website look or to be technical the UX/user interface is a very important part of the website. Yes, the functionality and other aspects are also critical but if a user doesn’t like or got confused by the first look of your website they might not bother to go further to explore the functionalities or the information in the internal pages. Here are the fundamentals of a web design for an insurance company:

1. Header

The header is the top section of a webpage, in 90% of the web designs, the header contains navigation or menu and logo of the company. There could be multiple menus, or you can say sub-menus in the header section, contact details, social media, links for other portals and such things can be placed in the header section. Some websites come with a sticky menu, which remains visible always at the top when you scroll down through the page.

2. Slider

The slider is a large section just below the header, it contains multiple slides, with tag lines, sales pitches, images/photos, links, etc. Some web designs include a video in this section too. As the header and the slider make up the first landing screen of the website, and whenever a user reaches to your website they view this section first. So, it should be catchy, attractive, informative, and engaging. Almost 80% of the users don’t even bother to scroll down if they don’t like the landing screen.

3. Body

The body section is what makes a large chunk of a web design. The body section can contain multiple sub-sections and a variety of presentations inside of it. As these days almost all of the websites are responsive, which means that the same website is compatible with multiple screen sizes and devices, such as PC/Laptops, MAC, iPhone, Android Phones, Tablets, etc. Hence, the body is usually fragmented in different sections which could cover the full screen or a large area of the screen when viewed. These sections can be used to market different products, show your business partners, achievements, introduction, client testimonials, news, etc and much more. All the information you want to put in a web design can be placed in the body section of the web page.

4. Footer

This is the very bottom of a web design, it usually contains, contact details, links to products/services, and other important links, such as privacy policy, terms of use, any other disclaimer or any such information.

In the majority of the web designs, the header and footer sections remain common for all of the internal web pages. Only the body section is different as it contains all the relevant information and materials for that particular web page.

Read also: Read this before starting Digital Marketing Campaign in Dubai

Basic Traits of an Insurance Company Web Design

Basic-Traits-of-an-Insurance-Company-Web-Design

Now that we have established a clear understanding of the norms and customs of a standard web design, we will discuss the basic traits and features of an insurance company’s web design which makes them more effective and more customer-friendly.

Ease of Use

The insurance company’s web design should be very easy to use and less complicated than average web designs. Everyone needs insurance, no matter if you are a doctor or engineer or a professor or a plumber, you need insurance. So the web design should be prepared to keep in mind all sort of targeted audiences and different societal clusters. The website should be easy to navigate and easy to use with short and clear information. All common tasks should be very easy to access and perform. Tasks such as:

  1. Applying for Coverage
  2. Filling a Claim
  3. Policy Change
  4. Policy Terms and Conditions
  5. FAQs

Are very important and most frequently requested tasks/information. They should be placed at a very visible place and should be very easy-to-access. Apart from that, the information structure itself should be very easy to understand and linked with relevant information. So, a user can access all the required information on a single page. All this can only be achieved if your web design is built by keeping in mind the user experience.

The Content

The insurance industry is very complex, with complex products and services structure, and all that comes with very complex terms and conditions, the users most often felt deceived by the insurance providers, it is only because they failed to opt for a correct policy. All that can be prevented if you prepare a user-centric content, ask your existing customers about their first experience, and their current observations of your products and services. Such as:

  • What do they think when searching for an insurance policy?
  • What do they want to ask before signing up?
  • Do they have any ambiguity now after the sign-up?

Try to think from a common man’s perspectives, put yourself in the place of a naïve prospect, who don’t know much about the business and is desperately seeking a solution. Then prepare the content accordingly and try to answer as many questions as you could, but do not make the content too long or too complex, avoid technical terminologies, speak the simple and plain language. Try to educate your visitors. Give them a sense of trust and comfort.

Choice and Freedom

Give your visitors choice and freedom, give them a sense of control. Insurance policies are complex, and unfortunately, the majority of the general public couldn’t effectively differentiate from one policy to another. Let them choose from different plans, but make sure they all look different. Provide side-by-side comparisons of different policies, claims and risks and other attributes of the policy. Try to summarize a policy in the shortest possible form in a simple and easy to understand language. Consult with your sales staff, ask them about their experiences and then prepare the content accordingly. Case studies, real-life examples, and such materials also help a lot in building the trust factor and easing the customer’s frustration.

Suggestion and Advice

When a visitor reached your website either through an online search or social media or adverts or anything, the first thing they will seek is professional advice and suggestion. Try to dive into the customer’s mind, try to think from their perspective and then decide what kind of advice or suggestion could help them solve their problems. Purchasing an insurance policy is not entirely a business decision but customer’s emotions are also attached to it, they want to protect their life, health, future, family, vehicles and other valuables. The stacks are very high for them, so try to provide such advice and suggestion which can build a sense of trust, freedom of choice, and overall a positive impact on customers mind. Be very specific and very clear, do not try to hide anything or sugarcoat anything, be direct and blunt with your content, information structure and other materials.

Read also : 10 Impacts of Website Design on Digital Marketing Strategies

Conclusion

Your website strategy is the most crucial part of your overall online strategy. It could easily build or destroy your brand image and reputation. The website strategy has to be built on the bases of intensive research. First of all do specify your objectives clearly, then do the research, take interviews or conduct surveys among your sales staff, product managers, internal management, customers or whoever you can talk to. Consult a professional web design agency in Dubai, UAE such as RSI Concepts. Prepare content and set up the navigational structure as per your priorities.

It is important to prepare all the details and content first and then move to the actual web design so that your design could be able to accommodate all the content, and you do not require unnecessary revisions. Web design for insurance companies should be very user-friendly, and easy to navigate. The content should be easily understandable with precise information. Think from the customer point of view and build up a customer journey accordingly. The overall web design should be interactive and engaging. Hope this guide will help our customers understand the subject effectively. If you have any feedback or suggestion, please feel free to express your thoughts in the below comment box.

Check this out: How Queue Management System Helps to Provide Better Customer Service

How Queue Management System Helps to Provide Better Customer Service

Before we jump into the topic “How queue management system helps to provide better customer service” we should discuss why good customer service and customer experience is important for a business. In modern society the market is completely changed, all the 2 decades-old books and materials are somehow unable to define today’s market trends and customer behaviour. Today a customer has tens of options to choose from, online marketing, social media and platforms have their impact too. Having a wonderful customer experience and a great customer service delivery is so critical to sustaining a loyal customer base which ensures steady growth.

How-Queue-Management-System-Helps-to-Provide-Better-Customer-Service

If a customer is repeatedly getting annoyed from your services delivery mechanisms and their experience at the branch the chances are very high that they will switch to another service provider, even if they might have to travel a bit more to reach the branch and they might have to pay a bit extra, they will going to do that. So, customer service delivery experience is critical for your business.

How Queue Management System Improves Customer Service Delivery Experience?

How-Queue-Management-System-Improves-Customer-Service-Delivery-Experience

Now, how come a queue management system can help to provide better customer service and a great customer experience? Well, the answer is quite simple, less wait time, and fast service delivery makes an excellent customer experience. No one likes to stand in the long queues, with the help of a queue management system your customers can sit calmly in the waiting area until their turn comes, this also opens a door to a wider range of activities that can help you to engage your customers to make the waiting time more pleasant and easy. You can also market new products and services using wide screens, print media and much more.

How Queue Management System Reduces Wait Time?

How-Queue-Management-System-Reduces-Wait-Time

By managing the customer flow effectively a queue management system can reduce the wait time by 20% to 60% in various applications. The queue management systems can automatically route the visitors to their designated server/counter, in case if a customer mistakenly got a queue for the wrong service than the service delivery agent can immediately put them in the correct queue and they don’t have to wait again. The queue management system can automatically call in the next customer when a counter got free, this also saves a lot of time. The customers/visitors feel more comfortable if an estimated time to their turn is provided, this also reduces the frustration of waiting for an unknown time period.

Queue Management System provides an Opportunity to Communicate

Queue-Management-System-provides-an-Opportunity-to-Communicate

Large screens and multimedia displays are an essential part of a queue management system. These screens have the ability to not only display the queuing data but also a large space for the marketing and informational content to be presented directly to the customers in the waiting area. As customers/visitors more often look at the screen to see what token number is currently serving and when their turn is expected so, any type of content on that screen or next to that screen will automatically get their attention. Businesses can provide information that can help their customers or adverts for their new products/services or latest offers. This is not only good for generating more leads, but it also reduce the frustration of waiting time.

Queue Management System Improves Service Quality

Queue-Management-System-Improves-Service-Quality

It is very obvious that if a customer reaches to a counter with the frustration of long wait time or any such inconvenience, they will be stressed out, hence they will be less understanding and less tolerated. Which could also impact on their interaction with the server or agent. But if a customer/visitor had a good time and less hustle in waiting then they will be calm and happy while they reach to the counter. This will automatically create a positive environment and the service quality will be improved automatically. A good customer flow management also ensures less burden on the serving staff and agents, which also ensures good interaction with the customers. Hence the service quality improves.

Conclusion

A queue management system helps to provide better customer service by reducing the wait time, improving the customer flow, enhancing the customer experience and reducing the workload of the agents/servers. It also provides businesses with an opportunity to improve the waiting time experienced by offering interesting/relevant information and marketing content along with the queuing details. Which also minimizes the wait time effects. Queue management systems not only improve the customer journey and service quality but it also provides vital statistical and usage data. This data can be used to make decisions to further improve customer experience and service quality.

Check this out: 5 Paramount Needs of Queue Management System for Schools and Colleges

5 Paramount Needs of Queue Management System for Schools and Colleges

In this blog, we will discuss 5 paramount needs of a queue management system for schools, colleges and educational institutions. The management at the educational sector most often neglect the digital queue management systems at their premises which usually results in unorganized long queues with a lot of complaints. But as the student enrollment department, student affairs and internal management offices occasionally got large crowds so they most often don’t collect data of the customer flow in these departments. Apart from that, there are so many reasons that the management at educational institutions don’t invest in the queue management systems.

5-Paramount-Needs-of-Queue-Management-System-for-Schools-and-Colleges

Here are the 5 paramount need of a queue management system for schools and colleges:

1. Customer Flow Management at Student Enrollment Offices

Customer-Flow-Management-at-Student-Enrollment-Offices

At student enrollment offices usually, a large crowd could be formed due to short deadlines, or most people do enrollment a few days prior to the last day. Which could cause long queues, with unmanaged students waiting in the lines. The staff is usually not enough to handle such a large amount of visitors, so mismanagement of the customer flow is inevitable. A smart digital queue management system can easily solve this problem.

2. Queue Management System Improves Brand Image

Queue-Management-System-Improves-Brand-Image

A proper customer flow management with an efficient queue management system can not only help the staff to manage large crowd but it also improves the brand image among the customers/visitors and students. Especially at admission offices, receptions, and admin offices where students, new candidates, parents, teachers, and visitors most often interact with the school or college, having a proper queue management system could help you improve your image and impression.

3. Queue Management System Improves Customer Experience

Queue-Management-System-Improves-Customer-Experience

Students and parents who are coming for new admissions are usually visiting multiple schools/colleges or institutes to choose best for themselves and their children. So whenever they are visiting an institute they start comparing each and everything they have interacted with. If they notice a large unmanaged or the poorly managed crowd at the office, they will immediately get a negative impression, this could also impact their final decision. Of course, there are a lot much that people consider while making such decisions but such things could also have a huge impact.

4. Queue Management System Saves Time

Queue-Management-System-Saves-Time

The queue management system can save a lot of time by reducing service delivery and wait time. Having a queuing solution in student affairs, admission offices, admin offices, and other internal departments could save a lot of valuable time for both the students and the teachers. As in schools and colleges, the classes schedules and other activities’ schedules are very tight, usually back to back with a short break after a few hours, this means that the students specifically have very limited time to visit internal departments for their regular tasks. As those tasks often have a deadline, so the students, mostly skip their classes to attend to such matters. Which is very bad for their education. This is why a queue management system could help reduce or completely eliminate such issues, and could save a lot of time.

5. Queue Management System Provides Statistical Data and Insight

Queue-Management-System-Provides-Statistical-Data-and-Insight

No matter whatever industry you belonged to, if you are using a good queue management system it will collect vital data for your business and provide you with a detailed insight of all your services, customer behaviour, customer journey, staff efficiency and much more. In case of educational institutions such as schools, colleges, universities, and other institutes, the statistical data which provides insight of customer journey, service delivery time, wait time, staff performance and visitor traffic could be really helpful in future planning and decision making to improve the overall service delivery mechanisms.

Conclusion

These are the 5 paramount needs of a queue management system for schools and colleges. Obviously, a queue management system has so many benefits and can help the management in understanding the current service delivery mechanisms and customer journey. This helps them to take decisions to improve various processes and overall the brand image. The brand image can directly impact your business in both positive and negative ways. Especially in Dubai and other Emirates of UAE where the competition is very high and the general population is very well educated, your brand image could make or break your business over the night. Having satisfied customers means more business. And a queue management system, if installed correctly in all required places, could give you a competitive edge you can never even imagined before. It is always wise to contact a professional queue management system solution provider in Dubai, UAE such as RSI Concepts. You can get in touch with our consultant via our Contact Us Page.

Check this out: Year 2021 and Queue Management System

Year 2021 and Queue Management System

In this blog we will elaborate on the topic “the year 2021 and Queue Management System” along with the current competitive scenarios businesses are facing with the effects of the year 2020 on the market and customer behaviour. The main objective of this blog is to discuss the major queue management system industry trends and future forecast. This will help businesses located in Dubai, UAE and GCC to understand the queue management system market globally and regionally. As we all know that the year 2020 has totally transformed the market and customer’s preferences. In order to meet the customer satisfaction level, the businesses will have to reevaluate and revamp their strategies in all kind of service delivery industries. The current trends are not only showing promising growth in the queue management market but also indicating the importance and impact of an efficient digital customer flow management on the service industry and customer happiness.

Year-2021-and Queue-Management-System

Global Queue Management System Market Trends and Forecast 2020 to 2025

Global-Queue-Management-System-Market-Trends-and-Forecast-2020-to-2025

The global queue management system market trends and forecast 2020 to 2025 have been prepared from the statistical data and research report published in www.researchandmarkets.com . Research and Markets is a very reputable global market research organization. The report suggests that there will be a 6% growth in the global queue management system market till 2025. Which means a rapid growth in demand for digital queue management systems in coming years. Another market trend that will be responsible for that growth is that more business sectors are already making queue management systems mandatory for various departments. And more business sector will follow the footsteps in the coming years.

You can find the full report HERE.

Due to the current pandemic scenarios, there was strict lockdown all around the world. The governments and communities have responded very well, and now the lockdown has been lifted or eased. Standard SOPs has been formed for each and every business, to ensure the safety measures. The queue management systems are not only useful in managing customer flow but are well equipped with features to prevent crowd formation, maintain and enforce social distancing and other measures. These features will surely contribute to the high demand for queue management systems in 2021.

Post COVID-19 Landscape

Post-COVID-19-Landscape

As the year 2020 results are partial halt or in some cases full halt in some businesses, most of the businesses started offering their services online. Which not only helps the customers but also the businesses to stay operational. Another positive impact of this scenario was that the businesses worldwide immediately understood the effectiveness and usability of the technology and now the businesses are becoming more acceptable towards technological solutions. This will also cause a rise in demand for digital customer flow management solutions and queue management systems. Especially in Healthcare, Education, Hospitality and public sector. Even businesses are also enquiring us to have a queue management solution at their HR departments, admin blocks, and internal operations. Which is a great sign.

As 2021 will be a very competitive year and businesses will try to improve their sales, services and practices to ensure growth. The queue management systems will not only help to improve the customer satisfaction level, but they will also improve service delivery mechanisms, reduction in waiting time, more manageable and controlled environment at your branch and a lot many other benefits. The virtual or digital queuing solutions also provide a deep insight into the service centre and service delivery process. This could help the management to further improve their practices and adopt new methods and technologies to further enhance the customer experience.

Queue Management Systems in Dubai, UAE in 2021

The queue management system market in Dubai, UAE in 2021 is also expected to grow rapidly, more businesses are opting for specialized or customized queue management systems. As the UAE Government was one of the few governments who have successfully controlled the pandemic, there are standard operating protocols and procedures developed for all types of businesses and public offices. As UAE is already very acceptable towards adopting high-tech solutions, the market is always thriving with innovation and high-tech.

Queue-Management-Systems-in-Dubai,-UAE-in-2021

Another great advantage is that the queue management system market in the UAE and also in GCC is fragmented, which also ensures healthy competition and overall such markets are great for innovation and technological advancements. So there are so many vendors such as RSI Concepts, who are continuously evolving their queue management systems and solutions to meet the needs of the market. However, the worldwide growing trend in the queue management system market will also be visible in UAE, in fact, the growth of the local queue management system market will be more than any other region. Especially in Healthcare, Education, and Hospitality sector will witness rapid growth in queue management system demand.

Conclusion

The year 2021 will be the year of innovation and exponential growth in the queue management system market worldwide. Especially in Dubai, UAE where the overall market is very friendly and adoptive towards new innovation and high-tech solutions. We will witness even more growth in the queue management system market than anywhere else. As 2020 has totally transformed each and every sector of the market. The common behaviour and perception of the general public have been changed, now people are more health-conscious and the awareness of personal hygiene is far more than ever before.

Such circumstances will compel the businesses and organizations to take extra measures to ensure a better customer experience. Modern queue management system solutions are very advanced and high-tech with a lot many software and hardware accessories and capabilities to integrate with other enterprise solutions, which will help businesses to provide a unique and very convenient user experience at their branch. This will also improve service delivery and ensures a productive environment.

If you want to evaluate your current queue management system or if you want to upgrade it, then you should be able to understand the basic dynamics of the system itself and more importantly, you should take help and consultancy from a professional queue management system providers. Such as RSI Concepts, we are a leading queuing system and virtual customer flow management solution providers in Dubai, UAE having more than a decade long experience in the field with thousands of active installation. Feel free to approach us via the comment box below of our Contact Us page.

Check this out: Importance of Queue Management System in 2021 for Schools and Colleges

Importance of Queue Management System in 2021 for Schools and Colleges

The queue management systems are largely ignored by schools, colleges and other educational facilities. The administrations usually don’t pay much attention to the visitor’s flow and queue management in student-related services. Even most of the time people are complaining about the long queue and prolonged waiting time in the student enrollment area. Usually, the administration thinks that enrollment is once in a year event, but at the same time, it could be the very first impression of your school or college on the parents and students. So it is very important to have a productive and comfortable environment during that period.
Importance-of-Queue-Management-System-in-2021-for-Schools-and-Colleges

As the year 2020 completely transformed our living and working practices. So, the year 2021 will be a new era with new norms and new standards. Maintaining social distancing will be an unspoken rule. Businesses all around the world will try to improve their sales by implementing latest technologies to improve customers experience, the customers’ expectations would be changed, and require more attention to minute details if you want to compete and grow in 2021. Technologies like queue management systems and digital customer flow management can help to build trust and improving customer/visitor experience. Although the queue management systems were considered to be very important for the service industry now they will become essential. Because an efficient queuing system is the only available technology that can help businesses manage the crowd effectively and implement new policies in their waiting areas. As for the schools, colleges, universities and other educational institutions having an efficient queue management system will not only ensure a cost-effective solution to manage the large crowd and customer/visitor flow but it will also help them improve their service delivery mechanisms. In the nutshell, the queue management system will be an essential part of any kind of service industry in 2021. Especially for the schools, colleges, universities and other educational institutions, the queue management system could be very helpful in managing crowds and large customers/visitors flow.

Queue Management System at Student Enrollment Office

Queue-Management-System-at-Student-Enrollment-Office

I still remember when I was trying to get admission I have visited multiple universities and for one particular institute there was a huge crowd, no line or queues, and the staff was completely helpless to manage everyone, people were jumping the lines and all that. I thought, “If this university is unable to manage this, how would they be in managing other student affairs and academics itself.” This is how people usually think, so having a great first impression is also very important.

Queue Management System at Canteens/Food Courts

Queue-Management-System-at-Canteens-Food-Courts

In schools and colleges the students will have to face long queues and waiting times, during their lunch breaks, especially if the canteen or hall is small then there would be large queues and crowd waiting for their turns. Most of the time students don’t report such issues, sometimes parents/teachers may complain about it if they notice the students are not taking part in games or play or any such activity during the break. It is because the students will have to stay in the queue and by the time they got their turn, there is no time left for play and other activities. So, this has to be managed properly with a proper digital queue management system.

Queue Management System at Student Affairs and Internal Offices

Queue-Management-System-at-Student-Affairs-and-Internal-Offices

Students often have to visit different departments especially in colleges and universities where the students are doing a lot many things independently. Such as admission office, transport office, accounts, etc. In such places, an efficient queue management system can save a lot of time. Most of the time students take leave from their scheduled classes to sort things out in such places, and as these offices are operating independently then the students might have to skip a class just to go there and wait in a long queue, this could also impact their studies, so it is very important to have a queue management system and controlled customer/student flow in those offices.

Queue Management System at Libraries

Queue-Management-System-at-Libraries

Some large schools, colleges and universities could also face long queues at entrances, and even there could be some days when more free periods are aligned from different disciplines which could lead a crowd in the library or during the exams season. So, having an efficient queue management system is important to prevent any waste of time for the students. Usually, at book return counters, there are always large queues, because in most of the libraries the return counters are fewer. So, a queue management system can not only help the students but also the librarians and clerical staff.

Read also: Rental of Queue Management System for upcoming Sharjah Book Fair 2020

Conclusion

The year 2020 has completely changed the common perception of masses. Now whenever we have to visit any public place, we first think about the interaction and social distancing, etc. That is not all, as the pandemic is also about to an end as does the year 2020. But in the year 2021, the businesses and organizations shouldn’t think that the current mindset will simply be switched off and things will be similar like they were in the year 2019. Maintaining a better customer experience with your current business practices might not be sufficient enough. The competition will also be higher, so if business and organizations want to sustain their existing customers and also want to grow in the year 2021 then they should have to adopt an out of the box approach to provide a great customer experience, what else could be more effective than an efficient queue management system at your premises. Similar also applies to the schools, colleges, universities and educational institutions. Parents and students are more concerned about their safety than ever before, everyone including me and you tries to avoid crowds and congested places, especially no one likes to stand in the long queue. Businesses should have to invest more in improving the customer experience if they want to grow in the year 2021 and queue management systems could be a great investment.

Check this out: 10 Impacts of Website Design on Digital Marketing Strategies

10 Impacts of Website Design on Digital Marketing Strategies

In this blog, we will discuss 10 impacts of a website design or digital marketing strategies. Every business wants to have a website that drives huge traffic and also encourages visitors to convert. The conversion means making a visitor click on a call to action button, whether it is a purchase button or a contact button, depends upon your business model. This is how online prospects convert to lead and later to a customer. Usually, the web designers in Dubai, UAE and the businesses too are not paying that much attention to the web design to utilize it as a powerful marketing tool, rather business is focused on advertisements, social media and other stuff. But a web design can have a huge impact on a customer’s decision making.

10-Impacts-of-Website-Design-on-Digital-Marketing-Strategies

A web design comprises of multiple elements such as fonts, colour scheme, placements of different design elements, Call-to-Action (CTA), videos, images, and much more. When you are making a digital marketing plan for your brand, your web design should be a very important part of it. Because your web design will determine how users will interact with your brand in the online domain, and what they will perceive of your brand image from that interaction. Here are the 10 impacts of website design on digital marketing strategies:

1. Colour Scheme

Colour-Scheme

Obviously, when choosing a colour scheme for a web design the website designer will have to play within the available spectrum of the colours of the logo of the brand. But changing colour on some important elements, such as changing the colour of the CTA (call-to-action) button could do wonders. For example, some companies have changed their CTA button’s colour from green to red or blue to yellow and noticed a significant change in online sales, the change could be as minor as 1.5% and as large as 20% increase. But it could also backfire, so be careful. The best approach is to always be prepared for the change, and try different things one after another. A pilot or soft launch could be a great solution to minimize such risks in your digital marketing strategy.

2. Videos and Animations

Videos-and-Animations

These days as the high-speed broadband and 4G, LTE, 5G are available for the general population, having videos and intensive graphics is not a big deal anymore. Especially the videos or animated presentation of whatever you are selling could increase your sales from 5% to 30%. People love to watch videos and they get bored with large textual details. Having videos for B2B have proven to be more effective than B2C. Videos are more detailed, fun to watch, less boring and can deliver a huge load of information in just a few minutes. Using videos and animations strategically can boost your online sales.

3. Visible UVP

Visible-UVP

The visible UVP or unique value proposition is a key to success for online digital marketing campaigns. Whether it is an online advert, social media posts, or your corporate website. Your unique value proposition should be visible like a floodlight in the dark night.

  1. Why the visitor should choose your brand?
  2. What value will your solution or product add to their lives?
  3. How what you are offering is different than others?
  4. How cost-effective your solution/product or service is?
  5. What financial and operational benefits they should expect from your solution/product or service?

These questions need to be answered by your web design, and by the answer, I mean short and very effective language, not long essays and tons of boring texts. Taglines, sales pitches, or small sentences could do great.

4. Trust Symbols

Trust-Symbols

Trust symbols are very important in user experience. When users will see different badges, client’s logos, partner’s logos, and stuff like that, they will get a sense of trust and they can assure your visitors that your solution/products or service will help them to fulfil their needs. Not only that you can have security badges, privacy policy, and such other symbols. Industry symbols, such as if you are in a service industry, ISO certifications, or any such thing. The main objective is to provide a trustworthy appearance so that the visitors feel safe in contacting you and can build a positive reputation of your brand in their minds.

5. Client Testimonials and Ratings

Client-Testimonials-and-Ratings

Although the client testimonials and Ratings also came under Trust Symbol category we should consider them more important than other trust signs or symbols. The client testimonials for B2B business could be a great point to gain the trust of the visitor. In case if you are in B2C than the testimonials with product/service ratings could help you a lot in getting more leads from the website. The client testimonials could support your overall digital marketing strategy too by sharing them in other communication mediums and social media platform, you can get more attention.

6. Ease of Use and Navigation

Ease-of-Use-and-Navigation

How easy to find required information is on your website will determine how much sales you will make from the website. Always put useful information at the top, don’t push your visitors to scroll long pages, navigate through deep menus to find what they need. The placement of information and the navigation of the website should be very easy for a common visitor. The navigation should be very easy and less deep, one main menu and two sub-menu are more than enough. Web designers in Dubai, UAE are also using side-menus, mouse hover effects and much more to make the information more accessible.

7. Forms and Inputs

Forms-and-Inputs

No one wants to fill in the large forms with their personal and official information, just make it short. Don’t push them to fill-in large forms, as there are many studies conducted on the visitor’s behaviour about the contact forms, and all suggested, maximum 3, 4 fields are enough. Any more fields in the form will make it less likely to file, especially if it is a contact form or sales enquiry form, let the visitors do the minimum. In sales enquiry forms, pre-fill maximum details and let them choose via tick markers or dropdowns, and that should be it.

8. Visible Contact Details

Visible-Contact-Details

The contact details should be very visible, your contact numbers, emails, address, maps/directions, working hours, and all those details should be easily accessible through your website. Header and footer could be a great place to provide such information. If a visitor likes something the very next thing they do is to look up for a CTA or contact details to get in touch with your business, so all those information should be easy to access from anywhere in the website.

9. Virtual Chat or Live Chat

Virtual-Chat-or-Live-Chat

These days another most common sighting is Virtual Chat or Live Chat module on the website. People are getting used to of it, as most of the big service providers are providing live chat facility on their website. If maintaining a live chat is hard for your business then at least an intelligent virtual chatbot could serve the purpose. You can answer frequently asked questions (FAQs) of your visitors. You can also take their contact details or share your contact details of the relevant department with them.

10. White Spaces

White-Spaces

Unnecessary white spaces or useless gaps on the web page makes it look ugly and substandard. Your webpage canvas is a valuable space for you, do not waste it. As the wide gaps and white spaces are not advised, the superimposed or overlapping web elements also make a website design looks bad and the visitors could feel cramped and uncomfortable. Avoid such things in your web design. Put all the elements in a way that they look connected, well-spaced and aligned. Do not scatter them on a white canvas.

Conclusion

The websites are an essential part of modern digital marketing strategy. A website designs could make or ruin a user experience, hence the sales. Make your purchase cycle simplest and easiest. Think from the visitors’ point of view. The best way is to do a survey and gather feedback from your existing customers as well as form your prospects. Take care of responsiveness and cross-platform compatibility. Your website should offer the same user experience on all devices whether it is a laptop/desktop, smartphone, tablet, windows, apple iOS, MAC, whatever device your user is using to access you, should offer the same user experience. Make your website more search engine friendly, to attract more organic traffic. But one thing we should keep in mind is that no matter how we are getting visitors on our website, ultimately the website itself will be the biggest influence in the decision making of a prospect.

Check this out: 3 dimensions of Queue Management System for Hospitals

3 dimensions of Queue Management System for Hospitals

Usually, in hospitals, the management has to face certain issues such as urgency, lack of data inputs, a huge number of patients and unsatisfied visitors/patients. The main issue is always with the limited resources the management have and sometimes the limited space also. Another common problem with queue management systems at hospitals is that there are certain patients who may arrive later but should be treated earlier, managing such scenarios is always difficult with ordinary queuing solutions.  Apart from that usually hospital management always complaint about lack of data input or insufficient data, which also makes it more complex to make decisions regarding customer experience and customer happiness. A queue management system for hospital must resolve all such problem to improve patient journey and experience along with collecting enough data which help the management to take decisions in further improving customer satisfaction.

3-dimensions-of-Queue-Management-System-for-Hospitals

Here are the 3 dimensions of a queue management system for hospitals:

Queue Management System for Hospitals

Queue-Management-System-for-Hospitals

The queue management system for hospitals should be operating on linear queuing majorly with an exception for the patients need urgent care or emergency treatment. All types of emergency and regular scenarios should be classified and identified in the queuing system’s agent portal clearly. Whenever a patient arrives at the hospital they the first responding staff or the counter agent should be able to assess the treatment requirements to issue appropriate token which leads the patient through the required route to get the treatment with least wait time. Linear queuing is also the best approach for the hospitals and can help effectively handling large customer flow.

All types of treatments, checkups, examinations, etc should be managed through the system with different routes, as for all of such patient the treatment is different and requires different types of staff to attend them. This will not only reduce the wait time and the overall service delivery time but it also allows the management to effectively manage high-priority queues for examples, people with emergency situations or who need immediate attention. Another important feature is to provide full and flexible control over the queue and the agent should be able to hold someone’s turn to prioritize newly arrived patient with some emergency situation.

Data Input and Data Collection Process

Data-Input-and-Data-Collection-Process

No matter what type of single or hybrid queuing mechanisms are being used, it is extremely important to make the data entry process simple and quick. Usually, when people visit hospitals they are in a situation of unrest and hurry. Everyone wants to get treated as quickly as possible. No one likes to stay on counters/receptions for long to fill in the forms, or for data entry, etc. The queue management system should be able to integrate with the existing ERPs or any other system that is running there.

When a patient or visitor reach to a counter, the system should be able to get their details from the Emirates ID Card or Insurance Card to save time, all the data should be linked to a centralized information centre to immediately identify the patient. This also helps the system to propagate relevant information to the relevant departments to avoid any delay in repeated data entry at any other department or area when the patient visits there. The queue management system should be able to collect data of the patients along with the relevant visit details which should be linked to the digital patient history, in short, a single sign-in should allow the staff and doctors to get all the relevant information they need, without repeated signing-in on different departments or phases.

Read also: How to reduce patient wait time in hospitals with virtual queuing?

Customer Happiness Meter

Customer-Happiness-Meter

A customer happiness meter is a very useful tool for a queue management system for hospitals. The customer happiness meter should be linked with the queue details and shouldn’t require any input from the customer/patient to give their feedback. The system should be able to automatically link the happiness meter data with the queue management system data to identify which patient gave the feedback. Such indicators are very helpful in identifying the issues with the system and the process itself. Staff efficiency and behaviour can also be monitored through such indicators.

The happiness meter data should be organized and presented in comprehensive and short reports along with other user data and stats. The happiness meter stats will help management to understand the efficiency of the overall staff and the service delivery process with deep insight and a better understanding of the issues. Later the staff or the customer care department can contact the patients/customers with negative feedback to further assess the cause of their negative feedback. These steps could be very helpful for the management to take decisions to improve their service delivery process.

Read also: Queue System for Medeor Hospital Dubai

Conclusion

The queue management system for hospitals is not an ordinary queuing system. The overall dynamics of customer flow is totally different than any other industry. In hospitals, the patients are usually in some kind of problem and they are not fully calm. So, they don’t behave naturally, everyone wants to get treated as early as possible. As per researches, the waiting time in hospitals felt even more due to the environment, stress and other factors. Apart from that, there are certain patients who might come later but they require treatment earlier, so the queue management system should be able to handle such situations as well. Another big problem is with the sign-up process, which usually requires some time and the visitors/patients also feel uncomfortable during that time. So, the queue management system should be able to link with the central data centre to be able to pull up all the relevant records and history for the patient by only a single sign-in such as Emirates ID or Insurance Card, etc. This could save a lot of time. The queue management system for hospitals should also collect customer feedback on multiple stages of service delivery, which can later be utilized to take vital decisions for improving the customer journey and customer experience.

Check this out: Zayed University Acquired RSI Queue Management System and Customer Feedback System

Zayed University Acquired RSI Queue Management System and Customer Feedback System

Zayed University Abu Dhabi campus has acquired RSI Queue Management System and Customer Feedback System. The systems are integrated with the student portal for identification. Zayed University is one of the three higher educational institutions sponsored by the Government of the United Arab Emirates. Zayed University is contributing in providing a constant stream of professionals in a variety of fields who are contributing in the progress of the nation. The university is not only acknowledged on a national level but has gained a great reputation all across the GCC. Zayed University is known for its innovative methods and technological advancements in the academia of GCC.

RSI Concepts has been approached to propose a sophisticated queue management system solution with the objective to make the service delivery easier and quicker than ever before. A customer feedback system was also part of the project. Both the systems are designed to link with the university’s internal information centre to automatically verify the identification of the students/users. A wide range on interactive services is provided through the dedicatedly designed interactive self-service kiosk machines. Both the queue management system and the customer feedback system are installed in the Student Enrollment department in Abu Dhabi campus.

The system also features an online appointment module related to the appointment for the Student Enrollment department. Students, faculty or staff can initiate a query or sign-up for the queue remotely. Once their turn comes, the system automatically generates a notification in advance to notify them about the time and the counter they will be served. The customer feedback system allows them to provide feedback about their experience in service delivery and they can also give feedback about the server/agents.

The students or any visitor can also sign-up from the self-service interactive kiosk at the department. The kiosk can verify the identification through the Emirates ID Card and will automatically update the system with the relevant data. The main objective is to automate most of the service to reduce the overall service delivery time. Another advantage is that the students won’t have to wait in long queues during their classes and can get the service delivered in the shortest possible time period. The statistical and usage data from the queue management system and the customer feedback system is collected and processed in our powerful software engine which can be viewed in comprehensive reports for download and later use.

Here are the remarks of our Product Manager, Mr Shehzad Asghar:

“This project is a fine example of our technological innovation and experience in the field. The overall performance of the system is more than satisfactory. The customer’s experience has been improved drastically and the wait time has been reduced significantly. It was a great experience working with the Zayed University teams.”

Such great experiences always help us with improving our products and services. Our Queue Management System and the Customer Feedback System are the products of constant improvement and fine-tuning which we have gained over the past decade. We always try to provide futuristic solutions to our customers to keep them ahead of their competition with a great return over their investments rates. We will look forward to more future collaboration with Zayed University.

Check this out: Abu Dhabi University Acquired RSI Concepts QMS and Feedback System

Abu Dhabi University Acquired RSI Concepts QMS and Feedback System

Abu Dhabi University has acquired the Queue Management System (QMS) and Customer Feedback System from RSI Concepts. Abu Dhabi University is one of the largest private university in the UAE and currently accelerating on the route to become not only the largest institution in UAE but all across the GCC. The most recent achievement is the opening of a new campus in the heart of the Emirates of Al Ain. The campus is purposely-built to facilitate thousands of student for a variety of undergraduate and postgraduate programs. The campus was built in accordance with the Islamic and Cultural norms of the region by providing separate spaces for male and female students. Not only that the campus is well equipped with international level laboratories, gyms, aerobic studios and cafeterias, etc.

The objective was to have a high-tech smart feedback and queue management system. RSI Concepts’ have mastered in the same niche by countless implementations of the system not only in UAE but all across the GCC. Our Queue Management System is built on state of the art smart processing engine and artificial intelligence (AI) based powerful software. The statistical and analytical engine is built on advance algorithms to process and analyze the inputs of the system. This helps management get a deeper understanding and insight of the system usage. Which is vital for the management to take decisions in order to improve the customer experience.

The system consists of Kiosk Machines, Smart TVs/Digital Signage, Counter Plates and Feedback units to collect customer feedback in real-time. The system is built on a centralized information centre which helps data management and integration easier and more effective. Our queue management system is integrated with the university’s student identification and verification system as well. The student identification can be done by both the Emirates ID and the Student ID cards as well. The system maintains logs for all the signups and stores the customer feedback in the database. The feedback system is built in full compliance with the NPS standards for customer satisfaction measurements.

The QMS or queue management system facilitates the students and the visitors by providing the facility of the SMS and smartphone mobile applications for both Android OS and Apple iOS platform. The smartphone applications allow the users to issue tokens, get notifications via push notifications and the users can also submit feedback from their smartphone applications. The advantage of our Queue Management System and Customer Feedback System is its user-friendly back-office and reporting module. Along with easy operation with less IT resources and automation facility.

Here are the remarks of our Product Manager, Mr Shehzad Asghar:

“It was a great experience working with the professional team from Abu Dhabi University. The main thing is this project was the requirement gathering. Each and Every minute details were taken into account and was thought over many times to come up with the final idea to achieve the objectives of the queue management system and the customer feedback system. The Abu Dhabi University management is pleased to see the results of the system which not only met their requirements but is also providing additional value to the system’s operational capabilities.”

At RSI Concepts we not just provide ‘a solution’ for our customers but we strive to provide them with the best possible solution which not only meets their requirements but also add value to the overall system utility. This is the reason over the past decade RSI Concepts have proven to be one of the leading Queue Management System and Customer Feedback System providers in the UAE.

Check this out: Tailor Made Queue Management System Dubai, UAE

Tailor Made Queue Management System Dubai, UAE

Most of the businesses and organizations are seeking a tailor-made queue management system solution in Dubai, UAE. The main reason is the customizations of the system as per their specific needs, and integration with other systems. Another reason for businesses seeking a tailor-made QMS solution rather than any ready-made queuing solution is the return over their investments, which are far better than a standard rigid QMS Solution. As the customized queuing solutions are being designed specifically to meet certain needs of the customers, they feel more comfortable working at a tailor-made queue management system with only whatever features they need. No more extra fancy stuff in the control panel which could be confusing for the management as well as for the servers and agents. No more bill for the hardware and software modules that you will never go to use. The overall simplicity and cost-effectiveness are the key features of any tailor-made queue management system.

Tailor-Made-Queue-Management-System-Dubai

Tailor-Made Queue Management System VS Ready-made Queue Management System

Here are a short comparison of the tailor-made and standard QMS solutions:[Note: Infographics with icons will look better if you have time]

Tailor-Made Queue Management SystemReady-made Queue Management System
Cost-effectiveStandard Price Plans
Very personalized solutionGeneral Purpose Solution
Simple Control ConsoleComplex Control Console
Customized Hardware DesignStandard Hardware Design
Totally in-line with your specific needMayor may not be in-line with your specific needs

The basic idea of going for a customized or tailor-made queue management system is to achieve the maximum output with minimum expense. As every business has its very own organizational structure and standards, which should resonate with all of their services and products. In simple words, every business has a unique brand identity, thus requires a QMS solution which completely synchronizes with their culture, structure and business models. These days the queuing systems are not only limited to customer flow but they can heavily impact your brand identity and brand image, so your queue management system should be custom designed to work in harmony with your business model, culture and brand identity to achieve better customer experiences and customer satisfaction.

Best Queue Management System Types

Here are some of the standard queue management system types with their different features and utilities. These queuing systems are developed on the bases of requirements, services and sub-set of services, physical infrastructure, business models and expected customers/visitors quantity.

  1. Linear Queuing
  2. Mobile Compatible Virtual Queue Management System
  3. Online Appointment/Reservation Enabled QMS
  4. Managed/Un-Managed Traditional Queuing
  5. Self-servicing Queue Management Systems
  6. VIP Queuing Management System (Mostly included in other types as a dedicated module)

These are general classifications of queue management systems. But we can also classify them on the bases of industry, such as, for hospitals, banks, airports, HR Department, customer service centres, retail sector, etc. As all of the industries have their own slightly different service delivery and business models so the queue management systems can also be classified by their application and industry. There are so many classifications that lie in between the above-mentioned types and their sub-sets, but in general, these are the major types of queue management systems.

Basic System Components of a Queue Management System

Although there are so many software and hardware features that can be added but in general here are the basic system components of a queue management system:

  1. Queue Management Server/Software Application
  2. Ticket Dispensing Unit (kiosks, Floor Stands, Wall Mounts, etc)
  3. Digital Signage or Customer Routing Display Units
  4. Routing Signs and Digital Signs
  5. Counter Name Plates, LED/LCD Displays
  6. Audio Announcement Sound System

Above all are the basic components required to build any standard type of a queue management system. There are so many other software and hardware accessories that can be added in the queuing system to provide more operational strength. It also depends upon the application, each industry has their different business model hence the basic requirements are also different. But overall the system ingredients will remain the same as the above.

Conclusion

As the tailor-made queue management systems are proven to be superior to implementing a general-purpose queuing solution. So, before opting for any type of queue management solution you must consider basic classifications, system components and your objectives in mind before making the decision of opting for a tailor-made or a ready-made QMS solution. As per various studies and customer’s reviews, we have concluded that a tailor-made queue management system can always provide more operational strength with less cost and more reliability. An efficient queue management system not only helps organizations improve the customer experience and customer journey but it also helps them increasing sales and establishing their brand identity more effectively.

Check this out: Important Hardware Components of a Queue Management System

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