Any business’s success can be measured by measuring the customer satisfaction and customer happiness. The customer satisfaction help gaining customers’ trust and make them loyal to the brand. The loyal customers always contribute most to the success of any business. According to several studies it is almost 5 to 25 times more expensive to acquire a new customer then selling to an existing customer. Imagine how much customer loyalty can reduce your marketing and communication cost. The loyal customers had already have experience with your business, their expectations are pretty clear, they are familiar with your business practices and methodologies, they are most likely to make multiple purchases directly from your business without ever reaching out to your competitors or doing any market research. It means if you have a huge pool of loyal customers, you are most likely to get repeated sales from them. When a business start establishing a loyal customer base it can sustain growth and move forward towards its broader vision.
The customer experience and customer satisfaction can be significantly improved by implementing modern queuing strategies such as implementing a modern digital queue management system at your customer-facing environments. When you will start treating your customers in a better way and when you start offering them more convenience and comfort, they will start liking you as a brand and eventually you can become their first-choice. That is how the customer satisfaction and customer happiness contributes to attaining customer loyalty. In this blog we will discuss how a queue management system help improving customer experience and contributes in increasing customer loyalty.
Queue Management System Reduces the Customer Wait Time
The customer wait time plays a crucial role in customer happiness and customer satisfaction. Whenever we imaging a customer service center, a public office, a government office, airports, shopping stores or any such place, the long lines and waiting queues are the common sighting at such places. Studies have shown that on an average a customer can wait from somewhere 9 to 12 minutes, and wait time any longer than that could start impacting customer’s experience and cause frustration, stress and unhappiness. The queue management system is a highly effective solution to that problem. It help streamlining the customer flow, manages queues and waiting line automatically, and the queue management system helps in improving the queuing strategy and method. A typical queue management system consists of a highly powerful AI (artificial intelligence) based smart software engine, coupled with several hardware devices, such as interactive self-service ticket dispensing kiosk, audio-visual announcement system and digital signage displays, etc.
The smart queue management software is capable of collecting and analyzing queuing data in real-time and the AI based smart algorithms enable it to take decisions on the bases of current queuing data, historical data, and system configurations. The biggest advantage of implementing a queue management system is that it completely remove the human factor from various touch points of customer journey and make it automatic which not only save time but also prevent several problems that are common in manual queuing. The customer interaction begins with customer being welcomed with an intuitive multi-lingual interactive self-service kiosk. Business can ask questions to categorize customers based on their needs, this will further improve the queuing process. Customers are given with printed ticket or digital ticket bearing their number/position in the queue. Then the customers are free to wait in the designated waiting areas and doesn’t need to stand in long waiting line. This feature can significantly improve customer experience. Furthermore the digital signage keep displaying the queuing information and it also plays multimedia content and other engaging content which keep customers distracted from the wait time.
The queue management system automatically puts customers in the appropriate queue and based on the footfall, current queuing status and various other factors it tries to put customers in the fast moving lines, and it also balance the workload of the service agent which further expedite the customer journey and reduce the wait time. With the manual queuing the wait time is higher, the customers have to wait in long boring waiting lines, which ruin their experience. However, with the digital queue management system all these problems are avoided which result in significant reduction in actual wait time. All those distractions caused by the multimedia content, frequent audio announcements and the real-time updating queuing data on the signage screens, keep your customers distracted from the wait time. This way the perceived wait time is also reduced. The perceived wait time and the actual wait time are the leading cause of customer unhappiness. A queue management system help reducing and optimizing the wait time and results in higher customer satisfaction and happiness which contributes to increasing customer loyalty.
Queue Management System Improves Employee Performance
The customer experience is a very delicate and sensitive matter, even very small looking things can have huge impact on it. Same is the case with the employee performance. The queue management system is a digital tool it can effectively track and monitor employee performance. The queue management system measures several performance metrics and KPIs. For example, how many customers are served by a service agent in a shift, what was the average time of service to each customer, how much time the service agent took for breaks, etc. All such information help management focus on the right directions to improve employee performance and identify the issues that may causing poor performance. Furthermore with the help of a digital queue management system businesses can avoid several problems. In the manual queues the service agents will also have to listen to customers’ complaints, they will have to solve disputes, sometimes customers showed up in wrong queues, then there are line jumpers and several other such problems which keep service agents distracted from their work. However, with the queue management system all these problems vanished and the service agents can easily focus on their primary tasks and also work under balanced workload which significantly improve their efficiency, performance and satisfaction. A happy service agent can serve your customer better and provide them a happy and satisfied experience.
Queue Management System Offers Virtual Queuing
The virtual queuing is not a new phenomenon, however, it got fame in past few years. The virtual queuing is basically the next step of the digital queuing. The virtual queue management system offers more integrated communication and convenience to the customers which results in much better experience and significantly reduced wait time. With the help of virtual queuing features the business can offer its customers multiple mobile communication channels and virtual tools to sign-up for the queue. For example, the customers can sign-up using their smartphones, online customer portal, business’s corporate website, online booking portal, SMS, Email, Call, QR Code and even via WhatsApp. All this help improving customer experience. Furthermore the queue management system can also communicate with the customers via SMS, online updates, smartphone applications, notification and alerts which keep providing necessary updates to the customers. The queue management system mobile application can even guide customers about het nearest and quickest service centers. This way the customers doesn’t even have to arrive to the service center to sign-up or stand in the waiting line, they are completely free to arrive only when their number is called. Hence the wait time can literally reduce to none. These features enhance customer experience, happy and satisfied customers are more likely to become a loyal customer.
Queue Management System Collects Valuable Queuing Data and Business Intelligence
The queuing data and the business intelligence is a great tool to analyze and improve your queuing strategy. A queue management system is a digital tool hence it can capture system usage and analytical data from each and every touch point of the customer journey. The queue management system can provide businesses with a wealth of knowledge and a better understanding to the customers’ behavior, their liking/disliking, market trends, customers’ expectations and needs. All this help businesses analyzing and identifying the flaws in their strategy and help them rectify those issues to ensure a better and improved customer experience. A queue management system can also collect customer feedback data. The direct customer feedback gives your customer confidence and help gaining their trust. As when the customers think that their say is important they become more attached to the business. Moreover the customer feedback can also be very helpful in improving several other process. All these features help enhancing customer experience and raise their satisfaction. Happy and satisfied customer become loyal to their favorite brand and help businesses grow and progress.
Conclusion
Businesses in Dubai and all around the UAE are more adoptive towards latest technologies and modern business practices. The country is highly developed and the general population is very tech savvy. Almost 99% of the population uses mobile phone and have access to the internet. In such a society businesses need to fulfill the high demands from the customers and on top of that the markets are highly competitive. In the past few years, the digital customer experience, the automation and adaptation of modern technologies and solution is on rise. The customer facing environments have also evolved a lot which made traditional manual queuing completely obsolete. A modern digital queue management system have become an essential for modern customer service centers. Businesses who have to deal with medium or large number of footfall can’t function without implementing a modern queue management solution. It has become so common that customers usually expect a digital ticketing system and modern queuing system whenever they visit a business or customer service center.
A queue management system significantly enhance customer experience, it offers them easy sign-up, it reduces their wait time and improves their waiting experience, it help maximizing the performance and productivity of the service agent, and it help improving service quality. All these improvements can significantly improve customer happiness and satisfaction. The customer satisfaction is a key to customer loyalty and the customer loyalty is crucial for a long term sustainable business success. In this blog we have discuss how a queue management system can help businesses attain customer loyalty, if you want to learn more about the subject or if you want our help to implement a bespoke queue management system for your business, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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