How to Set Up SMS based Queue Management System?

A queue management system (QMS) is used to minimize the customer wait time and to enhance customer experience at your business. No one likes waiting, customers hate waiting in long queues or sitting in crowded waiting areas, most of the customers are willing to abandon their purchase if they had to wait for a long time. In fact businesses have witnessing a higher rate of customers who have been leaving without getting the service due to long wait time. Long wait time will repel your customers and divert them to a more efficient competitor.

It is extremely important that a business take serious steps to reduce the customer wait time. The customer wait time have huge impact on customer experience and customer happiness. The very first thing that can impact your customers is the waiting time, rest of everything comes later, so if you have failed them or couldn’t meet their expectation at the very first stage of the customer journey, the chances are you will end up with an unhappy customer.

Here in Dubai and all around the UAE customers always have too many options, it is extremely crucial for a business to satisfy its customers, else they will switch instantly. The traditional queue management systems are used by most of the businesses since many years now, but things have changed now, now a days the customer are less tolerant to the waiting than ever before. This gives the rise to the virtual queuing methods, SMS enabled queue management system is also a kind of virtual queuing.

Here is how a business can setup SMS enabled queue management system:

What is SMS Based Queue Management System?

The SMS based queue management system is almost similar to a conventional queuing system the only difference is that it have virtual queues and it also support virtual sign-ups or remote sign-ups for those queues. The SMS enabled queue management system allows the customers and visitors to sign-up using any remote channel, such as SMS, Email, Phone Call, Online/Web, and also traditional sign-up methods such as a touch screen interactive kiosks or a ticket dispensing terminal.

Whatever the method the customer use to sign-up for the queues, the business can provide them with the updates, queuing information and their status via SMS. The queue management system can communicate with the customers via automated pre-defined text messages or an agent/server can also send personalized messages to communicate with the customers.

The SMS enabled queue management system is slightly different than the ordinary QMS as it has additional SMS gateway integration and it also have additional features for the agent dashboard. The SMS gateway is basically a technology that allows a computer to send and receive SMS text messages to and from the regular telecommunication networks. The SMS gateway is integrated with the queue management system using the APIs.

The APIs enable the SMS gateway and the queue management system to utilize each other’s features and technology. The queue management system can send SMS through the SMS gateway and the SMS gateway return the delivery report or status and vice versa. The queue management system can also conduct customer surveys to collect customer feedback and suggestions which is also a great source of business intelligence.

In UAE businesses can easily acquire SMS gateways along with their unique sender ID. The sender ID will be the name of the sender that will appear in the phones of the recipient. Usually businesses use their brand name as the sender ID. The SMS that are sent using a branded sender ID have higher open rates. When the customers receive and SMS from their favorite brand with the brand name as sender ID it also build a sense of trust and credibility.

The biggest advantage of SMS enabled queue management system is that it offers freedom of waiting anywhere, the customers are no longer required to be physically present to sign-up or to be in the queue. They can sign-up from anywhere they want and they can get regular updates with estimated time to their turn and other queuing information which allow them to arrive only when their ticket is called so they could serve instantly without waiting at all.

What are the Advantages of SMS Based Queue Management System?

The queue management systems are being used by business and organizations in Dubai and all around the UAE, more and more businesses are adopting the technology to transform their customer journey and to obtain higher customer satisfactions. The SMS text messages is a great tool for a queue management system, it provide greater flexibility and convenience to the customers as well as to the business itself.

The customer service agents can communicate easily via SMS with their customers and the queue management system can provide instant updates, notifications, alerts and information to the customers by automated SMS text messages. Here are some key advantages of a SMS based queue management systems:

Simple and Easy Virtual Queuing Experience

The virtual queuing is gaining popularity especially since the mid 2020 businesses have started embracing the technology. The virtual queuing allows the businesses to manage the queues virtually and it also enable them to offer customers with additional facilities such as remote sing-up process and waiting in virtual queues which can significantly reduce the wait time. The SMS based queue management system can further take the convenience to the next step by offering the customers a facility to sign-up through SMS text messages.

The virtual queue management system can also offer other remote or contactless sign-up methods too. The SMS enabled queuing is the simplest and most convenient form of queue management and it can enhance the customer experience as well as it can help business to manage the customer flow and queues with more flexibility and control.

Reduce Queues

The SMS based queue management system’s biggest advantage is that it can significantly reduce the queues and prevent crowd formation at the waiting areas and lobbies. As the customers and visitors are sign-up using SMS or any other remote sign-up process which doesn’t require them to be physically present in the business premises, hence the number of people who are present in the premises is always low.

On top of that the queue management system is providing all the updates and notifications/alerts through SMS text messages along with the estimated time to their turn so most of the customers and visitors prefer to arrive only closer to their expected calling time. This also prevents crowd formation and reduce the size of the actual physical queues. Which reduces wait time and also reduce the workload of the staff and help improving their performance.

Improve Customer Satisfaction

The customer satisfaction is impacted most by the waiting time and long queues. With a SMS based queue management system both can be minimized. In fact the remote sign-up facility and continuous communication via SMS the customer wait time can be reduced to literally nothing. The customers will get alerts and notification along with the information about their estimated time to turn. Before customer calling the queue management system send them multiple alerts on different time intervals to make sure the customer wouldn’t miss it and it also provide them enough space to manage to reach the business in time.

The physical queues also reduce the customer hustle and make the customer journey smoother and quicker. Thus the customer don’t have complaints and don’t face any trouble during their visit. This boost customer satisfaction. As the customers don’t have to wait much so they arrive at the counter with fresh mind and are tend to be more cooperative with the agents/server. The staff is also having no difficulties in managing the queues and customer flow so they are more focused on their primary tasks and can easily deliver an excellent customer experience. This also boost customer satisfaction.

Boost Staff Efficiency and Staff Satisfaction

With manual queuing the major problem each business faces is the overburdened staff. In fact with digital queue management systems the employees could sometime get overburdened, especially during the busy hours of the day when a crowed forms in the waiting areas and the lobbies the staff will also have to divert their attentions and efforts to manage the crowed and to keep everything in order. However, with an SMS enabled queue management system the business have full control over the number of customers and visitors they will allow to enter into the premises.

On top of that the customers and visitors also prefer to arrive only when their turn is near or when their number is called which also prevent crowed formation or rush in the waiting areas. When the employee work under a balanced workload their efficiency and quality of service automatically get improved and the employee feel more satisfied and comfortable.

Improve Communication and Customer Engagements

The SMS based queue management system enables a direct communication channel between the customers/visitors and the staff. The staff can send them personalized messages through their agent dashboard interface and they staff can also receive their responses/replies in the same dashboard. In case if any change happens, the agent can immediately update the customers and visitors. The customers and visitors can also ask instant questions to the agents as well. This improves the customers experience and keep them connected and engaged with the business.

See Also: Queue & Waiting Time Management

Several market studies have shown that by increasing customer engagement and improving communication the business can reduce the customer churn rate by up to 25%. That is very significant and huge. Moreover the businesses can also utilize the SMS to collect customer feedback and suggestion which provide them a deeper insight of customer behavior, their needs and expectation. Business can conduct direct surveys to measure net promoter score or customer satisfaction rate and other relevant matrices.

How to Deploy SMS based Queue Management System?

The deployment of SMS based queue management system is not different than any other ordinary queuing solution. If a business doesn’t have any prior queue management system they can deploy a complete set up. Like any other queuing system the SMS based queue management system also comes with a server application, sign-up interface, agent dashboard and some hardware devices such as ticket dispensing touch screen kiosk, digital signage and counter displays.

All these components are deployed as per the size and needs of the business. If a business already have a queue management system, then it can be upgraded. Mostly only the software upgrade would be enough as the rest of the hardware can be repurposed to be part of the new SMS based queue management system.

Integration with SMS Gateway

The SMS gateway is provided by the telecommunication companies and also by some third-party service providers. The business will have to acquire a SMS gateway which will be integrated with their SMS based queue management systems.

Integration with Third-Party Systems

The third-party system integration is done by APIs and secure web services. The third-party integration allows the SMS based queue management system to communicate and synchronize data with third-party business tools and systems, such as ERP, Customer Database, Sales System, CLM Tool, etc.

Hardware Deployment

The SMS based queue management system requires standard hardware components such as interactive ticket dispensing kiosk, digital signage screens and the counter plates. A multi-lingual audio-visual announcement system is also required for customer calling. No additional hardware is required.

QMS Server Deployment

The SMS based queue management system also have a server application which is being deployed at an online hosting, or a cloud or it can also be deployed at in-premises data centers. The server perform all the logics and processes and enables the customer, agent and administrative interfaces.

Conclusion

Business and organizations in Dubai and all around the UAE are using various types of queue management systems to streamline their customer flow and to improve customer satisfaction and customer experience. The main objective of a queue management system is to improve customer journey and customer experience. Along with that a queue management system also boost productivity, operational capabilities, staff efficiency and profitability of a business by enabling their staff to deliver quality service to more customers in a single shift and by reducing the per service delivery cost.

The enhanced customer experience ensures the customer satisfaction and improve customer loyalty which improves brand reputation and result in good conversion rates. An SMS based queue management system is many time more efficient on achieving all those objectives. It can literally eliminate the need of waiting inside the business premises and it can significantly boost the employee performance. Altogether these factors contributes to an ultimate customer experience and enable business to obtain higher customer satisfaction rates.

Higher customer satisfaction lead to higher customer loyalty and lower customer churn rate, which boost productivity and profitability. The customer feedback collection, statistical and analytical reports, KPIs, and other business intelligence data enables the business to make informed decisions and improve their future strategy. In long term a SMS based queue management system could be a great tool to sustain steady growth and higher profitability with a loyal customer base.

RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need an SMS based queue management system or if you want to learn more about it, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

October 10, 2021

What Is Virtual Queuing? A Guide to Virtual Queues

A queue management system is a digital tool that help businesses in managing the daily visitors and customers flow and ensuring they are getting served in the most convenient manner possible. The queue management systems allow the businesses to segregate different customers for different queues as per their needs, and are quite capable of controlling the entire customer flow fully automatically. The automatic management eliminates all human related errors and problems.

This way the customers feel more confident as they know no one else can take their turn and everyone will be served as per their turn. The automation also reduce the workload of the staff and expedite the customer journey and it can improve various service delivery steps. Overall a digital queue management system can offer almost 50% to 60% deduction in the waiting time and in some cases the waiting time can be reduced even more than that.

The queue management systems are not new for the businesses and enterprises in UAE. However, as we all know the technology evolves and grows very rapidly. The demand of a modernized and innovative queue management solution which can enhance customer experience is always high. This demand encourages the manufacturers and system designers to come up with innovative and creative solutions. The customer wait time is the most important factor in customer satisfaction.

Several market studies have revealed that an average customer can wait for maximum thirteen minutes, any wait time longer than that will keep reducing the customer happiness and customer satisfaction. So, the business are always seeking ways and techniques to reduce the customer wait time as much as possible. A virtual queuing is one of the most modernized and technologically advanced solution to deal with the wait time and other queue management problems.

What is Virtual Queuing?

As the name suggest virtual queuing is a form of queuing that is virtual. It means that a customer or visitor can sign-up for the queues virtually and the queues themselves would also be virtual. The customers and visitors are provided with a medium to sign-up for the virtual queues by remote or virtual channels. Which enables them to arrive only when their number is called. They don’t have to come and wait in the physical lines to be able to stay in the queue, they can wait anywhere.

Since the sign-up process is also virtual/digital which allows them to sign-up from anywhere without being physically present at the branch, this can reduce the wait time significantly. There are several technologies and methods used to provide the necessary digital queuing features such as sign-up, customer calling, providing information, communication and live coverage of the ongoing queuing process and other relevant details.

The virtual queuing can offer all standard queuing features along with some additional features that can literally eliminate the need of waiting at the branch and offer ultimate customer experience. The customer satisfaction and customer happiness is guaranteed. Studies and statistical data is suggesting that a business could witness up to 60% reduction in customer churn rate and also the negative feedbacks and complaints got reduced significantly after implementing a virtual queuing solution.

The virtual queuing improves customer experience and help business building a strong relationship with their customers. A good relationship with customers is necessary for customer loyalty, the loyal customers are tend to be a good brand advocate and it is nine to twelve time less expensive to sell to an existing customer than acquiring a new customer. Customer happiness and customer satisfaction directly impact your revenue and growth.

What is Virtual Queue Management Systems?

A virtual queue management system is not different than any ordinary queue management system, in fact a virtual queue management system have all basic features of a traditional queue management system along with additional features that made it a virtual queue management system which will enable virtual queuing processes. As each business is different and have its own unique set of methodologies and business practices which distinguishes it from others, that is why the queuing requirements and policies are also different.

However, there are some basic features of a virtual queue management system which enables a fully-virtual queuing experience for the customers and also allow the businesses to implement their policies and strategies. Here are some basic virtual queue management system components and features:

Virtual Sign-up
- Online Channels
- Mobile Apps
- QR Code
- Traditional Channels
Virtual Waiting/Queues
Multi-channel Remote Queuing Information Updates
Traditional Queue Management Components
- Counter Plates
- Digital Signage Screens
- Ticket Dispensing Kiosk/Terminal (Optional)
- Audio-Visual Announcements and Customer Calling
Administrative Control Panels and Agent Dashboard
Server Application or Queue Management Server
Third-party System Integration
Customer Feedback Module/System

These are some of the basic features and components that a virtual queue management system must have. However, it is always best to go for a customized queuing solution. The customization allow the business to integrate the queue management system more effectively into their existing infrastructure. Business can link other systems and the central information center or database with the queue management system to make the management and monitoring easier and such customization also enhance the current business practices and work flow.

Usually when businesses go for an off-the-shelf solution they might have to make some adjustments to their existing processes and work flow which could make the administration a bit more complex. Anyways, the customized queuing solutions and ready-to-deploy systems both are equally popular in Dubai and all around the UAE. The efficiency and effectiveness of the solution will be determined by the requirements and objectives of the business.

How Virtual Queuing Works?

The virtual queuing doesn’t require your customers and visitors to be physically present at the business to sign-up for the queue or to wait in the queue, in fact these two functions can be done virtually/remotely. Another major difference is that it supports virtual queues, it means whether the customer or visitor is physically present in the queue or not they can still be treated as present in the queue and their turn will come accordingly.

This provides ultimate freedom and convenience to the customers and visitors. Basically the main objective of deploying a queue management system is to reduce the wait time, organize the customer flow and improve the customer experience. Here is how the customer journey is through the virtual queue management system:

Virtual Queuing: Sing-up

The sign-up process for virtual queuing is usually by the remote channels. Some retail businesses and small branches also offer QR Code based sign-up. The customers can scan the QR Code and will directed to the mobile ticket issuing page and can sign-up there and get a mobile ticket issues instantly, the same page can also provide the queuing updates and other relevant information. Here are some most popular channels used for virtual queuing sign-up:

Smartphone Applications
Online Customer Portals
Online Appointment Booking
Email, Call, SMS, etc.
QR Code

The customer can sign-up by any available method and channel and will get the ticket issues. The business can also provide queuing information to the customer by multiple mediums.

Virtual Queuing: Waiting

There is literally no actual waiting with virtual queuing. The customers are completely free to wait anywhere they want, all they need is to sign-up from any available channel and then wait for their turn. The customers can arrive at the business at the very same time of their turn or when their ticket number is called. This completely eliminate the wait time. The businesses also don’t have to stress much about managing a large number of daily foot fall or crowed formation in the waiting area or any other problem. The businesses can easily implement social distancing polices with a virtual queuing enabled queue management system.

Virtual Queuing: Service Delivery Experience

The service delivery experience or the customer’s interaction with the agent/server is always better with virtual queuing. As the customers are not bound to sit in the waiting area and there is no compulsion of standing in the lines, the customers who arrive at the counter are always fresh, happy, and cooperative. On the other hand as there is no burden of managing the customers and there are not distractions for the employees the agents/servers are also happy and satisfied, they have balanced workload and they have enough time to focus on their primary tasks. This has double effects on the customer experience and the customers being more cooperative and understanding and the staff more active and happy lead to a superior service delivery experience and good quality service.

The virtual queue management systems can also facilitate the service delivery process, this can be achieved by integration the queue management system with other systems and central information center to facilitate the agents/servers via their dedicated agent dashboard. So along with reducing the wait time to literally none the business can also ensure a quicker and good quality service delivery.

Virtual Queuing: Customer Feedback

The customer feedback is a very important part of business intelligence data. It provides a deeper understanding of your customers as well as it provides a chance to accurately evaluate the effectiveness of various business processes and business resources involved in the customer journey and customer experience. A virtual queuing enabled queue management system can collect customer feedback from various mediums and channels.

For example if a customer is signing-up via mobile app or SMS, then the customer feedback can be collected from the same channel as the same channel was already preferred by the customer. This increase the customer response rate and help businesses improving their relationship with their customers and the customer feedback is also good to promote a positive brand image and brand identity.

What are the Benefits of Virtual Queuing?

Whether it is a small business, retail store, large enterprise, government department, bank, hospital, university or collage, or any other organization, the only thing that everyone want is to improve the customer experience and customer journey to achieve the highest levels of customer satisfaction. The customer satisfaction can directly impact the business reputation and brand identity. Which is critically important for growth and profitability. The virtual queuing enabled queue management systems are way too effective in doing that than comparing to traditional queue management systems. Here are some key benefits of virtual queuing enabled queue management system:

Reduce Wait Time: The wait time can be reduced to literally none due to virtual queues and remote sign-ups.
Multi-Channel Sign-up: The multi-channel remote sign-up facility offer freedom and convenience to the customers.
Effective Crowd Prevention: Automatic in-built smart algorithms controls the number of the active queues as and monitor everything in real-time to prevent the crowd.
Social Distancing Enabled: Implementation of the social distancing is very easy with virtual queuing, the business can easily set the number of customers they can facilitate at any point of time.
Boost Employee Efficiency: The virtual queuing takes off a lot of the work load of the staff and help improving the employee efficiency.
Smartphone Applications: The virtual queue management system can provide integration with the smartphone apps or can also offer dedicated smartphone applications, both are very effective to facilitate the customers and visitors.
Third-Party System Integration: Like any other high-tech business solution the virtual queue management system also support third-party system integration which help businesses to offer a variety of functionalities and help improving business processes and service delivery mechanisms.
Higher Profitability: The virtual queuing can significantly reduce the expenses by boosting employee performance, enabling the business to optimize resources and by increasing customer retention and the customer satisfaction also increase revenue and reduce cost.
Customer Feedback: Virtual queuing offer a variety of communication channel which can be utilized to collect more and highly accurate customer feedback data.
Reports, KPIs and Business Intelligence: Like any other modern system the virtual queue management system can capture data from all customer touch points as well as it can effectively monitor various KPIs. It can provide actionable reports and integrate data with other systems too which results in a great business intelligence collection.

These are some of the key benefits of the virtual queuing or virtual queuing enabled queue management systems. There are several other benefits too which all can’t be mentioned in this article. The studies have shown that the virtual queuing is way more effective than traditional queuing methods.

Important Things to Understand before Switching to Virtual Queuing

In Dubai and all around the UAE more and more businesses and organizations are switching to the virtual queuing. In fact since the early 2020 the virtual queuing adoption rates have been doubled or even more in the recent few months in the UAE and in many other regions worldwide. However, before you switch to a virtual queuing business model here are some things that you should consider:

Waiting Area: Switching to virtual queuing doesn’t mean that you no longer need any waiting area, in fact there will be some customers who would wish to wait inside the premises to wait for their turn.
On-Site Check-Ins: Similarly there would be some customers who would like to go with the more traditional way, so keeping a traditional sign-up kiosk or ticket dispensing machine is always better.
Digital Signage: You will still going to need the digital signage to display the active queues and other queuing information even if your customers are just there for a brief moment of time. Provide all the necessary queuing information on the on-site digital signage.
Educate and Train your Staff and Customers: Obviously whenever a business implement a new system or solution it should train its employees and staff to be able to operate the system at its full potential. Apart from staff training your customers and visitors will also need training and education about the virtual queuing. The best solution is to place digital signage and run training videos and share the details of the process with your customers and audiences by all available channels.

Business and organizations who are switching to the virtual queuing often neglect these things and miscalculate the initial impact of the new technology on their customers and staff. It is important to switch to the virtual queuing with full preparation, which is why most of the modern virtual queuing enabled queue management systems also offer all the traditional queuing features.

See Also: Queue & Waiting Time Management

Conclusion

A virtual queuing is method of queue management which allows the customers and visitors to sign-up virtually/remotely for the virtual queues. This means the customer don’t have to be physically present at the business to sign-up for the queues and they also don’t need to wait in the physical queues or in the waiting areas to remain in the queue. The virtual queue management system is a very advanced queue management system with additional feature that enables the virtual queuing process. Customers and visitors can sign-up using various remote channels and they can get the status and updates through multiple convenient channels.

These features can significantly improve the customer experience. The customer flow can be managed automatically and the customer journey can be reduced significantly. The virtual queuing also improve employee performance and enable the business to optimize the resources which reduce the expense and also increase profitability. A good customer experience and customer satisfaction lead to higher customer loyalty, which further improve brand reputation and let business build strong relationship with its customers.

In long term the virtual queuing have so many benefits which can help businesses to maintain a steady growth and improve brand image. RSI Concepts is a leading queue management system provider in Dubai, UAE. Our virtual queuing solutions are helping businesses to achieve their goals and objectives. If you are seeking a virtual queuing solution or if you want to learn more about it, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

October 9, 2021

How to Choose the Best Queue Management Software?

A queue management software have become a necessity these days, especially for all service based sectors. Managing queues manually is very difficult, it ruin customer experience and it put extra burden on the staff. The rapid advancements in the digital technology all around us has led to several new trends, one of these trend is a digital queue management system. Whenever we go to a bank or a customer service center, or any such businesses we expect a proper digital queue management system there, the very first thing anyone do is to look up for the sign-up or ticket dispensing kiosk. A business must have to meet the expectations of its customers. The very reason of deploying a digital queue management system is to achieve highest level of customer satisfaction and customer happiness. If a business provide services as per its customer’s needs and expectation, it will make the customers happy.

The queue management system is extremely important for a business as the customer journey and customer happiness relies on it. The ultimate goal of any service based business is to achieve the highest level of customer satisfaction. A happy and satisfied customer is tend to be more loyal to the brand. The customer loyalty improves customer retention. Loyal customers are more likely to promote the business and are very less likely to switch based on a bad experience, they can tolerate the business more and always give their favorite brand a second chance.

However, the customer who left unhappy, are most likely to never return, on top of that the unhappy customers can also repel other prospects and cause harm to the brand reputation and brand identity. That is why having a perfect queue management system is very important. The queue management system based on two components, the hardware and the software. No matter how advance the hardware is, if the software is not capable the business can’t get desired results. So it is very important that each business knows how to choose a best queue management system software.

Here are some key points that a business should consider while selecting a queue management software:

1. Queue Management Software Features

The most important thing that a business should consider about the queue management software is its features and functionalities. Rest of everything comes later. If a queue management software is offering all the features that you need and you can use to improve the customer experience and customer journey, then move ahead for further evaluation. Here are some key features that a queue management software must have:

Interactive self-service sign-up terminal/kiosk
Capabilities to manage separate virtual queues for all available services
Features to improve customer waiting experience
- Live queuing information updates on digital displays/signage
- Multimedia content for customer engagements
- Information about the estimated time remaining
Audio-visual customer calling
- Multi-lingual queuing information on display
- Multi-lingual audio customer calling
Dynamic Counter Plates and Digital Signs
Automatic Customer Journey Management
Ability to Detect Customer Types (ordinary, VIP, Premium, Customer with Special Needs, etc.)
Automatic Single Step and Multi-step Service Delivery and Customer Routing
Dedicated Agent Dashboard
Ability to Facilitate Service Delivery Process
Statistical and Analytical Data Collection & KPIs Monitoring
Customer Feedback Collection
Integrated Alerts for Customers and Management
Online Appointment Booking Module or Integration
Smartphone and Mobile Apps Interfaces
Virtual Queuing and Mobile Queuing Support
Easy Administration and Management

These are some of the basic and most common features of a queue management software. Any good queue management software must have at least these all features. These features will allow a business to effectively and efficiently manage their queues to ensure the ultimate customer satisfaction and customer experience. Some businesses might have certain needs hence required customized features, so a good quality queue management software must be able to accommodate such needs by third-party integration and customization.

Read More: Queue & Waiting Time Management

2. Queue Management Software Types and Cost

The term ‘software type’ is a pretty vague terminology, it could mean a lot of things, however in case of queue management software the type usually refers to the ownership type. The queue management system manufacturers in Dubai and all around the UAE offers certain types of queue management software, such as cloud based solution which is usually a SAAS type software, SAAS means software as a service. For that type the businesses will have to subscribe for the software, whether it is annual subscription or monthly the businesses subscribe for it. Here are some most common queue management software types:

Cloud Based Queue Management Software or SAAS
Purchasable Queue Management Software
Off-the-shelf Queue Management Software Solution
Customizable Queue Management Software

The cloud based queue management software solution (SAAS) is completely managed by the service provider. The service provider owns the actual queue management software and the business is only renting it out or subscribing for a limited time period. In such scenarios the queue management software customization is very limited and expensive too. In fact the service itself is very expensive.

The purchasable queue management software is fully-owned by the business. The vendor offer the software and the entire source code to the business. Usually that kind of queue management software are based on an open-source technology. It doesn’t require any regular subscription fee or renewal charges. The business had to purchase it once and then there is no renewal or any such cost.

The off-the-shelf queue management software are the software that came as a standalone package. The software is a one-time-purchase and there is no annual or monthly or any other rental or renewal fee. The business will have to purchase a software once and it will be a lifetime license. The only limitation is that the business wouldn’t be able to customize it. In case if they want to customize such queue management software they will have to revert back to the original vendor/manufacturer.

The customizable queue management software is a tailor-made queue management software and solution. Here in Dubai and in other parts of UAE the queue management system vendors usually charge once for the solution. The business owns the queue management software and it’s all source code as well. Such software are usually built on an open-source technology platform. The business who owns the customized queue management software can have full ownership rights and they can hire in-house programmer to do any further customization or they can hire any vendor who is well versed with the technology to do the customization or modifications for the business. This is the most convenient plan for long term use and is also the best choice for usability and cost-efficiency.

3.Administrative Management and Monitoring Mechanisms

For a queue management software the primary objective is to improve customer journey and customer satisfaction, however, the administrative management and monitoring is also equally important. Eventually the management will have to configure the system and use the data collected from the system for business intelligence feeds. Usually when a business or organization is purchasing a new queue management software and solution they often overlooked the administrative management and monitoring aspects of the system.

Later when they start using it, they face difficulties. It is very important that a queue management software provide a professional level of administrative management and controlling features. Because in every business there are certain levels of management with a predefined hierarchical structure. The queue management software should allow such management functionalities and any other work flow which is vital for the business and its operations.

Usually businesses have multiple branches along with a head office or main branch, the head office always have access and control over all connected branches, then comes the branch managers who have full control over the queue management of their designated branch and then comes assistants, supervisors, agents/servers, etc. This is a basic management structure that almost every business follows, however, businesses could have multiple intermediary stages as well. Most of the time the queue management software offer a pre-defined management structure, which can cause a lot of issue for the business so, it is important that the queue management software offers a flexible control over administrative access and job role assignment mechanisms.

The branch manager and top level management, whether from the branch or from the head office will have real-time monitoring capabilities as per their respective authority and administrative control and job role. So, it is critically important that the queue management software allow the businesses to configure the job role and authority for admin users as per their convenience.

4. Third-Party System Integration Compatibility

Third party integration by definition means interfacing or connecting a database from another system to a system via APIs (Application Program Interface) or secure web services. The web-apps and digital software such as queue management software have revolutionized the businesses and their practices. Businesses can integrate advanced systems and solutions to work together to provide ultimate user experience and to get administrative and management related advantages. The third-party system integration not only allow two digital solutions or systems to share and synchronize data but it also allow them to share functionalities/resources.

For example if a queue management software need to recognize a customer through their mobile number or customer ID, instead of managing a separate customer database it can linked to a system which is already managing that data, so the identification process can be done through the existing system which will save a lot of resources and cost. This is how a third party system integration works.

In queue management software the third party system integration is used for various purposes and at various levels. The customer interface where the customers can sign-up for a particular queue for their required service and it can also be used at the agent dashboard to speed up the service delivery process. The third-party system integration is not only a unidirectional data traffic but it is a bidirectional data transfer. As the queue management software can fetch data from a third-party system using API integration it can also push or send data to a third-party system too.

For example the queue management software can share the system usage data, reports, stats, customer feedback and other business intelligence data with any other performance management system or customer relationship management tools, etc. The queue management software can also effectively measure many staff KPIs which can be linked to the HR or employee performance management system for further use and so on and so forth. The third-party system integration make the queue management software more effective, useful and efficient. The businesses can utilize this feature for various purposes.

5. Queue Management Software Collects Business Intelligence Data

Business intelligence data is an umbrella term that includes a lot of different types of statistical and analytical data. All of the historical data and the present data is then emerged and processed by purpose-made tools to compile actionable reports which enable a business to make informed decisions and build their future strategy. The business intelligence data is extremely crucial. It highlights the areas of improvements, businesses can easily understand market trends, and their customer, employees, and business can easily evaluate and assess their infrastructure, business practices and methods.

Moreover the modern day queue management software also come with an in-built customer feedback and survey tool. Which further provide crucial insight and customer feedback data. That is why it is extremely important that a queue management system offer some kind of business intelligence data gathering and in-built analytical tools to compile that data into reports and downloadable formats. An ordinary queue management software can easily collect data from all important touch points of the customer journey.

However a good quality queue management software not only collect deeper insight. It can effectively capture each and every customer touch points, along with additional information and various customer trends and employee/staff performance or KPIs. These all different data feeds along with the customer feedback are stored in raw format. The analytical engine segregate them in various reports, such as executive trend report, corporate customer feedback reports, and much more. The queue management software can also provide daily, weekly and monthly reports. It should also provide tools to alert the management in case of any event such as if too many customers are giving negative feedback, if a particular service delivery is taking more than average time, etc.

These functionalities are very helpful for the management and let them easily assess the employees, various business processes, service delivery mechanisms, customer journey and employee performance and business intelligence data is also capable of identifying the areas of improvements so that businesses can take appropriate actions and make future strategies to achieve ultimate customer experience and maximum operational efficiency, which minimize the cost and maximize the revenue and ensures steady growth.

Conclusion

A queue management software is absolutely necessary for businesses these days. In Dubai and other parts of UAE the service based industry is significantly modernized. The competition in the market is very high and the customer have too many options to go to. It is extremely important to provide your customers with a great customer journey and ultimate experience. A queue management system not only promises a great customer journey and experience but it also maximize the operational capabilities of a business and it also boosts employee performance.

These are some of the major reasons each business wants to deploy a good quality queue management software. In the market there are too many vendors and manufacturers, which makes it a bit tricky to choose the best queue management software. The purpose of this blog was to guide our audience and customers about the necessary features and attributes that a good queue management software must have.

First of all any good queue management software must have certain features and functionalities that will enable it to perform better. Secondly there are different types of the technology and purchase plans which impact the cost and scalability. A good queue management software must also offer a very flexible administration and management controls so a business can implement their work flow and management polices without any trouble. The third-party system integration is a great tool to maximize the performance of the queue management software and it also allow the businesses to easily develop their innovative solutions for the performance and the management.

The business intelligence data provides a deeper insight to the entire operational process and the customer journey. A queue management software is very powerful and effective tool, it have capability to make or break a business’s growth. If you still have some questions, feel free to ask. If you are planning to deploy a new queue management software or want to replace your existing system please do let us know. You can contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Why do you need a queue management system?

October 4, 2021

Why do you need a queue management system?

A queue management system is used by businesses to streamline their queues to ensure the customer satisfaction. The queue management systems start gaining popularity around a decade ago, since then more and more businesses are adopting to it. The queue management system is basically a combination of a software and some hardware devices. The customers can sign-up for the queues by multiple channels. The most commonly used method is to sign-up via on-site interactive self-service ticket dispensing kiosk.

However businesses are also using online appointment booking tools, smartphone applications, QR Code and also using a bit more traditional methods such as calls, emails, SMS, etc. The most common method is the self-service ticker dispensing kiosk. With the rise of virtual queuing the mobile apps and QR Code type sing-up methods are also gaining popularity.

Usually business have multiple services and multiple counters, so they ask customers and visitors to choose the service during the sign-up process. The customers and visitors sign-up for the queue, then they wait, an audio visual system is used for customer calling and then the customers and visitors approach the assigned counter, get the service done, and leave.

Some businesses also ask for feedbacks and usually it is post-service customer feedback. The queue management system is a very effective tool to control, manage and improve the customer journey and customer experience. It also help businesses to boost employee performance and strengthen their relation with the customers.

Here are some good reasons why do you need a queue management system:

If you want to reduce the Customer Wait Time

The customer wait time is one of the most important factor in customer journey and it can completely make or break customer experience. Studies have shown that the maximum bearable wait time for any customer or visitors is thirteen minutes, any time more than that will add up to their frustration. Different industries have different impact of the long wait time.

The customer churn rate is also different in different industry if we will keep the wait time constant, but one thing is sure, the maximum wait time without annoying your customers is thirteen to fifteen minutes, and long wait time always have negative impact on customer experience and customer journey. The queue management system is very helpful in reducing the customer wait time and controlling the customer flow.

Every business have multiple services and usually multiple counters are there which require multiple queues, the most common mistake made by the customers and visitors is to end up in the wrong queue. A queue management system solve that issue, it automatically direct the customers to the right queue as per their selection of the service during the sign-up process. In case if a customer selected wrong service, the agent/server had control and ability to immediately direct them to the right counter without making them to wait again. That is a great feature and it helps both the customers and the agents/server too.

Moreover with the help of a proper digital queue management system in place the customers don’t face a lot many other problems. For example, usually in manual queues, there are line jumpers, which can sometimes cause a literal chaos in the waiting area. Apart from the line jumper, the customers and visitors will have to stay in long lines to secure their position in the queue, which is also difficult.

This unrest condition lead to other problems, one of the biggest problem that most businesses face is the complaints about mismanagement, despite the staff is doing their best, still the customer keep complaining about the mismanaged queues. These all problems waste time and over-burdened the staff too, which results in more waiting time. However with the queue management system this all can be avoided.

See Also: Queue & Waiting Time Management

If you want to automate the Customer Journey and Customer Routing

You need a digital queue management system if you want to automate the customer journey and customer routing. The customer journey could be based on several steps, the number and nature of these steps is totally dependent on the service type and service delivery mechanisms. Different businesses have different internal structure and business practices which distinguish them from others. This is what form a unique customer experience. However there are certain types of queuing which can cover all types of businesses and their methods. Here are certain scenarios which differentiate queuing processes:

One counter for each service
One service for all counters
All counters for all services
Multiple counters for a single service (stepped service delivery)
VIP/Premium or exclusive counters for certain customers
One counter for multiple services but not all

These are just a few most commonly occurring scenarios. Obviously each business is different from the other and all businesses try to be unique and distinguishable to build unique brand identity and unique customer experience. However mostly the customer journey is managed and controlled as per the above mentioned scenarios. These all scenarios require a different approach. If a business is managing the customer flow and customer journey manually and it has more than one scenario (which usually is the case) then they will require a lot of staff to make sure a smooth customer flow and quicker customer journey. Which is expensive and still not so effective.

In manual queue management there will be still some loopholes and customers will still going to face some problems. Maybe during the regular work hours the problems may not occur much often but during the busy work hours there will be so many complaints and so many unhappy customers. With a queue management system the customer journey can be automated and all these problems can be solved and these delays can be eliminated. Which will significantly reduce the wait time and improve customer journey and customer satisfaction.

If you want to Improve Service Quality and Service Delivery

The waiting time and waiting experience impacts on the overall perception of the customer interaction. If a customer will have to wait in long queues and had to face all the troubles associated with manual queue management, they will be frustrated and annoyed when they will arrive at the service counter. This has a huge impact on their interaction with the service agent. When a customer is already frustrated and the employees are over-burdened the interaction could be anything by satisfactory.

In such circumstances it would also be extremely hard for the employees to make the customers happy and satisfied. But with a queue management system when the customer flow is automatically regulated the customer journey and customer routing is automatically managed, the waiting experience is pleasant, the customers will arrive in a normal mood and would be more accepting and understanding.

The automation and smoother customer flow also have double affects, it also reduce the work load of the employees and let your agents/server to focus on their primary tasks which further enhances their interaction with the customers and visitors. Moreover the segregation and/or identification of the services can provide a chance to the business to offer a bit more personalized experience as per the customer preferences. As the service agent is already aware what service he/she will have to cater for the next customer, they can do the preparations in advance.

There is always some pre-service work for the agent, which need time, but due to the queue management system the agents/servers can get ready before the customer’s arrival and as soon as the customer arrives they can instantly initiate the service without any delay, this improve the service quality, reduce the service delivery time, improve employee and customer interaction and ensure higher customer satisfaction.

If you want to Improve Staff Efficiency

The biggest problem with manual queue management is that the staff is always under pressure. They have too much work to do, they are usually multitasking, and the chances are they will also get distracted while delivering the service. This not only reduce the staff efficiency but it also have an impact on the customer experience and customer journey.

When the business is managing the queues manually the staff will also have to focus on the line management and all problems that comes with manual line management, such as unhappy customers, dispute between customers, line jumpers, etc. This distracted them from their primary tasks, it also make your staff unsatisfied. They always feel over-burdened and despite working so hard they still have to hear a lot of complaints from the customers.

However, the digital queue management system have advanced capabilities to automatically control customer flow and manage customer journey. Which significantly reduces the work load of the staff. The staff can utilize this free time to focus on their primary tasks. Once your staff will be happy and satisfied they will be able to deliver the satisfactory services. If a happy and active employee will greet your customer at the service counter it will automatically improve the customer interaction.

On top of that the queue management system is also capable of monitoring and measuring various staff KPIs which are very helpful for the business for better resource management. Collectively all these factors contributes to achieve higher staff efficiency and enable an employee to serve more customers with good quality service in a single shift. This increase the profitability and operational capabilities of the business.

If you want to Collect Customer Feedback more Effectively

The customer feedback provides a very important data which help businesses to understand their customers and provide them deeper insight to the effectiveness of the existing business processes and methodologies. The customer feedback is also very important as it gives customers an impression that the business wants to listen to them and they are very important for their favorite brand. The business and customer relationship is very delicate, it requires continuous nourishing and the customer feedback is a great tool to understand brand perception in the customer’s minds.

There are several different types of customer feedback systems available, however the most effective method is to take feedback immediately after delivering the service via a queue management system integration. The modern day queue management systems have either in-built customer feedback collection module or either they are integrated with the customer feedback system.

Whatever the case is, the best time to collect customer feedback is immediately after the service delivery. The benefits of integrating the customer feedback with the queue management system is that it can provide quicker customer feedback collection with higher response rates. The businesses can easily integrate the queue management system with the customer data base, the agent dashboard can easily provide the customer identification details hence the customer feedback submission become very simple.

All a customer needs is to just answer a few questions and that is it. The queue management system will automatically link the feedback to the customer. Later if the business wants to follow up with the customers they will be able to do so. The customer feedback provide crucial information about the market trend, customer behavior, their expectations, their needs and their problems. Such data is very helpful in improving the future strategies and taking actions to resolve customer’s problems.

If you want to Gather Business Intelligence Data

The customer feedback data is also a part of the broader business intelligence. The business intelligence data can come from various sources, such as it could be form the self-service sign-up kiosk providing the information about the most requested services, customer churn rate, most liked and popular services and vice versa.

The queue management system can also collect intensive data about the customer flow and customer journey, for example, how much an average time is required to serve a single customer or how long does it take a customer to complete its customer journey or which service require how much time to fulfill, etc. Such information are very helpful in highlighting the flaws and issues in the various touch points of the customer journey. The businesses can extract reports and data from business intelligence.

The queue management system provides an in-built data analytical engine and reporting module which is very helpful to generate reports for different levels of the management and different types of audience. These reports can highlight the areas of improvements and accurately assess the effectiveness of current policies and mechanisms. Business can make informed decisions on the bases of reports extracted from the business intelligence data and they can form their future strategies and do changes to ensure the ultimate level of customer satisfaction will be achieved.

If you want to Increase Profitability and Growth

Every business’s goal is to increase profitability and growth. A queue management system help businesses to automate the customer journey and it can also eliminate some steps from the customer journey and it is quite capable of facilitating the service delivery process. It help easing the staff and let them focus on their primary job roles and allow them to be more productive. The staff satisfaction is also very important.

When the customer journey is optimized and customers will have to do less wait and their waiting experience is also engaging and stress-free, they will arrive at the counter with calm mind and good mood. On the other hand the employee will also be aided by the queue management system and they will also be able to greet them in a good manner. This will trigger a positive vibe will make the entire interaction more friendly and satisfactory.

The customer feedback and business intelligence data can further allow the business to assess and evaluate their practices and methodologies and can guide them to develop in the right direction by making informed decisions and accurate assessments. These features of a queue management system are very helpful in increasing the profitability, intelligent resource management, reduction in cost and per service expenses and utilizing the resources at their full potential.

The customer happiness and satisfaction lead to increased customer loyalty and positive brand identity. The loyal customers are tend to be good brand advocate. Studies have shown that it is nine to thirteen time less expensive to sell to an existing customer than acquiring a new customers. Moreover the positive brand reputation help yielding better ROIs from the marketing and communication activities. Which help driving a long term sustainable growth.

Conclusion

The manual queuing have a lot of problems, it put burden on the staff and overall the entire business, it ruins the customer experience and prolonged customer journey. The long wait time and poor customer experience repel customers form the brand and harm bran reputation. Which lead to increased marketing cost and made it more difficult to attract new customers. A digital queue management system on the other hand can completely transform the customer journey with highly organized queues and smoother customer flow, the customer journey shortens moreover it improve the waiting experience.

A queue management system also reduce stress from the staff and help improving employee performance. Which also have a positive impact on customer experience and increase customer happiness. Businesses can effectively improve customer satisfaction and increase customer retention. The customer loyalty help building positive brand reputation and also attract more customers. A queue management system can facilitate the entire customer journey and the service delivery which reduce per service cost and improve profitability.

The business intelligence and customer satisfaction help business to build a positive brand reputation and drive sustainable long term growth. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need a queue management system or want to learn more, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 28, 2021

How The Technology Improve Your Business Using the Queue Management System?

The technology is always helping businesses and enterprises to boost their performance, improve their productivity and profitability and to ensure the ultimate customer satisfaction. Everything here is connected to each other, the operational efficiency lead to good performance the good performance results in higher profitability and customer satisfaction which in long term help building good reputation and a positive brand identity, which is also very helpful in retaining the existing customers and acquiring the new ones.

It is a kind of loop and the queue management system is the center point for this perpetual loop. Business and enterprises in Dubai and all around the UAE are considered to be fairly advance and high-tech, they are intensively relying on modern technologies and innovative solutions. The country is known to be among the most technologically advanced nations in the world.

Whoever is living in Dubai or any other part of the UAE must have had an interaction with technology while dealing with a business or enterprise. The technology is everywhere, the smartphone based solutions, self-service and the digital solutions are widely used to improve customer experience and customer journey. Especially the service based sectors are heavily relying on queue management systems to manage their customer flow and customer journey.

The queue management systems are a great tool to maximize the operational capabilities with less resources and expenses and they queue management systems are also very helpful in providing an excellent customer journey and enhanced customer experience.

Here are some key benefits of the queue management systems and technology:

Queue Management Systems Reduce Wait Time

The most important factor in any customer journey is the time. How much a customer will have to wait to get served and how much time the service delivery takes will determine the level of customer satisfaction and customer happiness. There are two types of wait time, one is the actual wait time and the other is the perceived wait time. The actual wait time is the actual amount of time it requires from signing-up for the queue to getting the service and exiting the premises. However, the perceive wait time is what a customer feels the wait time is.

Usually when managing the queues and customer flow manually with the help of the staff the customers and visitors don’t have any clarity on how long it will going to take them to wait to get served. This makes the wait time feel like more than what it actually is. Customers and visitors always tend to perceive wait time value a lot more than the actual wait time. However when a business of enterprise is managing the customer flow and queues with a digital queue management system this perception is reduced. The customers have more clarity and they know the lines and the flow is managed properly with the help of technology so the wait time will be less.

Moreover the queue management systems also provide an estimated value of the remaining time which is either printed on the ticket itself or either shown on the digital signage or both. This also have a very positive psychological effect on customers’ minds. The fear of unknown is in-built in human brains, when we don’t know about the future we got stress hormones released, which ruin the waiting experience. So with the help of the technology the queue management systems can reduce these types of psychological factors and improve the customer experience and customer journey.

Furthermore when the queue management systems are used the entire customer flow is managed digitally and automatically, so the customer flow is quicker, the agents and staff are freed from extra work required to manage the queues, which increase their performance and further reduce the wait time. It is an estimate that an average customers start getting stress after thirteen minutes of wait time. With the help of technology the strass and wait time both can be reduced. The businesses and enterprises have two solutions either they increase the counters, which is extremely expensive or in some cases impossible, the alternate is a technology-enabled efficient queue management system.

Queue Management System Automate Customer Journey

The queue management systems are built on a very smart technology, it can easily drive automation and efficiency. With the help of a queue management system the businesses can easily automate the entire customer journey. In a customer journey after the wait time the next important thing that affects the customer experience is the customer flow. If the customer flow is inefficient it will not only waste a lot of time but it will also create other problems.

For a simple and small queuing requirements the customer flow is fairly simple. But in case of a complex facility, where there are multiple counters and multiple queues the customer flow and customer routing become more complex. A queue management system is not only capable of managing such scenarios with better efficiency but it is also helpful in improving staff performance too.

The queue management system has an interactive sign-up self-service kiosk. Which enlists all of the available services, the customer can choose appropriate service from there and get themselves signed-up for that particular queue. Hence they will always wait in the right queue and there could be no confusion whatsoever. Furthermore in some scenarios some businesses offer stepped-services, these services are delivered in multiple steps. In order to get a single service delivery a customer will have to go to multiple counters/agents. These are called stepped services.

A queue management system is quite capable of handling such scenarios. In addition to that the queue management system can also take real-time decision, for example, the queue management system can effectively re-route or balance load for different counters. If a counter is quicker than the other, it means it can handle more customers in a single shift, so the load can be managed accordingly, the ultimate goal is to maintain a unified customer journey and customer experience for all customers and improve efficiency.

Queue Management System Improve Employee Efficiency

The employee efficiency is vital for any business or enterprise. If your employees are not working on their full potential then you are bleeding resources and revenue. This will harm you badly and it could be very dangerous in long term. The employee efficiency is not only improved by training, there are a lot many other factors too. For example if the queues are managed manually then the employees will have to work on the queues and managing the customers too. This will distract them from their primary tasks and they would be exhausted soon, so when a customer will reach to them they could be either occupied or either exhausted and most likely fail to provide good quality service.

This will also impact the customer experience and customer journey too. In fact it has double effect on that. One is the customers will also be stressed and anxious due to poorly managed queues and other such problems, then they will meet with the employees who are also distracted and occupied, this will have impact their interaction very badly and the chances are the employee will end up unhappy and unsatisfied.

However, with the help of queue management system technology, the customer journey can be automated and managed by the system which will free the employees from additional work, it will keep them highly focused on their primary tasks. It will also improve customer flow and reduce wait time, the highly managed queues and other benefits of the queue management system such as improved waiting experience will make the customer happy and when they will reach at the counter they will be welcomed by very active and alert employee who will provide them excellent service, the customers will leave happy and satisfied and they will have a great perception of the brand in their minds.

This will boost their loyalty and help business to establish a good brand reputation. The positive brand identity and good reputation not only build good relationships with the customers but it also help businesses in acquiring new customers with more ease and less cost. The loyal customers are also tend to be a good brand advocate, which is also very helpful for promoting the brand and it improves conversion rate.

Queue Management System Collects Customer Feedback

The customer feedback collection technology is not new. When it is integrated with a queue management system it can provide great advantages. There are separate different ways to collect customer feedback the most effective way is to collect the customer feedback immediately after they had an interaction with a business. When businesses and enterprises ask their customers to share their experiences and feedbacks with them, the customers feel important and like to know they are being listened to. That has a very pleasant impact on the business customer relation and it increase customer loyalty.

When a business start collecting customer feedback and take actions to address their problems and concerns the business automatically gain the trust of its customers and the customers start relying on them even more. The customer feedback is very important for understanding the customer’s mind, their problems, their needs, their expectations and market trends. Businesses can also utilize the customer feedback to assess and evaluate their policies, processes and methodologies.

The customer feedback is also very helpful in highlighting the areas of improvement and it provide a deeper understanding of the strengths and weaknesses of a business. Businesses can improve their products and services on the bases of customer feedback and they can make policies and change their practices in order to facilitate the customers and to make their experience more pleasant and attractive.

Businesses in Dubai and all around the UAE are heavily investing in their infrastructure, training programs and improvements in their products and services, the only thing that most of the businesses overlooked is to know what the customers are thinking about all those efforts? This is very crucial for a business’s success. The customer feedback is the best way to evaluate and assess all those efforts and investments and the queue management system is the most efficient tool to collect highly accurate customer feedback data with higher customer response rate.

Usually when a business collects customer feedback by different mediums the biggest problem businesses face is the low customer response rate. Whether it is NPS Score, CES Score, CSAT Surveys or general purpose customer surveys the problem with all of them is the low response rate. Earlier businesses are collecting the customer feedback via their call centers, which is very expensive and it also happen to have low response rate, then businesses start using SMS, Emails, Websites and other tools, all of them had one issue, low customer response rate.

One of the main reason of low response rate is the length of the survey, if customers are being asked to provide their contact details and other information before or after the feedback they usually quit the survey, there are several reasons for that. However when a customer feedback system is integrated with a queue management system it doesn’t require that, in fact the queue management system can automatically identify the customers by comparing the customer details from the service counter and the time of the feedback.

As the customer feedback is collected through touch screens and tablets which are placed on each counters so the system can exactly know at what time which customers was there and who have submitted the feedback, this significantly increase the customer response rate and such scenario also provide more accurate feedback data.

Queue Management System Collects Business Intelligence

The modern day queue management systems are equipped with high-tech tools and latest technologies, which are not only just managing the customer flow but are literally transforming the customer journey and customer experience, on top of that the queue management systems are also providing a great source of business intelligence which help business in decision making and helping them to easily understand their customers’ needs and expectations.

The queue management systems can easily collect business intelligence data from all touch points and they can also measure the employee KPIs and other indicators to provide a clear picture of the performance of the system, employees and other factors involve in the customer journey. All these data points and customer feedbacks collective form business intelligence data which can be linked to other enterprise tools and systems to link them to the central information center.

All modern day queue management systems have in-built data analytical and processing technology which help businesses to compile actionable reports from the business intelligence data. These reports can be extracted in various different formats as per the needs. These business intelligence data and reports enable the business to immediately understand and highlight any problem and let them make informed decisions.

Furthermore the queue management systems come with in-built tools which help business to set triggers on certain events, automate report generation and sharing on the bases of the requirements and their internal work flow. For example the branch manager will be provided with a monthly report at the end of each month, the supervisor can receive weekly reports, and the head office can schedule quarterly reports and so on. These tools and functionalities are very helpful for the management and provide them real-time progress and performance updates.

System Integration with Queue Management System

The system integration is a very powerful technology it enables two completely different systems to share data with each other. Mainly the system integration is used to improve efficiency and to ensure each and every system user is being provided with the latest data and updates. In case of a queue management system the system integration is mainly done to share customer data, reports and feedbacks with other departments and management. For example there is a business with multiple branches and one head office, the head office creates and controls the company policy and push it to all the branches.

This requires a centralized control and management, which almost all modern queue management system offers. This enables the head office to monitor and manage all of their branches in real-time. For example the head office want to add a new services and want to make it available on all of the branches, the queue management system allow the head office to add that service to each self-service queue sign-up kiosk and so on. Moreover the system integration also allow the queue management system to fetch or push data to the central information center or any other business tools or enterprise system.

The data integration allow the businesses and enterprises to offer innovative solutions and customize the queue management system and in fact the entire customer journey as per their very specific requirements. This is what distinguishes a business from the competitors and provide their customers with a unique and excellent customer journey and customer experience. The queue management system’s data sharing and system integration also allow the businesses to improve the service delivery process.

The self-service queue sing-up kiosk can be equipped with technologies which allow the business to identify the customers at the very first step of their journey which is the sign-up for the queue. This can be done by EID reader, Facial Recognition, Biometrics, Barcode/QR Code, RFID or many other different ways. The customer identification enables the queue management system to automatically push the customer details and data to the agent/server dashboard hence the agent don’t have to do that, this skip the data entry step or customer identification step from the service delivery and make it more quicker and smoother. Which have a very pleasant effect on customer happiness and customer satisfaction.

Conclusion

The technology is transforming our daily lives, so does the businesses and market trends. A queue management system is an essential tool for service based industries and business sectors. The queue management system technology have evolved over the past few years. The modern day queue management systems do a lot more than just managing the queues. The queue management systems have evolved into a customer journey transformation tool. The queue management systems reduce the wait time, improve service delivery process, improve customer experience and ensure ultimate customer satisfaction.

The queue management systems are also very helpful in improving employee performance. Businesses can collect vital business intelligence data from queue management system such as system usage details, queuing stats, employee KPIs, busy hours details, popular products and services, customer feedback and much more. Furthermore, this data is processed and analyzed by the high-tech in-built software analytical engine to compile highly accurate actionable reports. Which help businesses in evaluating various aspects of the customer journey and performance and also enables them to highlight the areas of improvement.

With the added benefits of system integration and remote management for the higher management and head office the queue management systems are incomparable. RSI Concepts is a leading queue management system provider in Dubai, UAE. If you need help in customer journey transformation or want to implement a new solution, feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 23, 2021

Queue Management System with Facial Recognition Technology

A queue management system is a great tool to transform customer journey and customer experience. These days business in Dubai and all around the UAE are heavily relying on digital queuing solutions to effectively manage customer flow and to improve customer experience. The queue management system have huge direct and indirect impact on customer experience and service delivery. It can significantly reduce time and enhance employee performance which both result in better and improved customer experience.

As the technology and digitalization have taken the entire world like a storm, things are changing rapidly. There are tons of technological advancements and so many new tools and technologies have been introduced to the market each year. The facial recognition is a modern technology, it is used to identify someone from their face. For human it is not a big deal but for technology it is a big leap, the technology was available since more than a decade, but in past few years it become publically available and mass production have significantly reduced the cost.

The queue management systems have travelled a long journey and reached to a point when machine learning, artificial intelligence, smart algorithms and powerful software engines are completely changing the customer flow and customer journey management. The facial recognition technology is a great tool to immediately identify the customers and visitors, it can greet them at the interactive self-service/self-signup kiosk, the in-built software engine is capable of recalling the previous service availed by the customers and can ask them about that, later the facial recognition can detect the customer arriving at the counter and push their data and info to the server/agent dashboard, which can expedite the service delivery process.

The facial recognition is also helpful for feedback collection, as the customers are not required to input their ID and Contact information, the surveys become short and the response rate increases automatically.

Queue Management System with Facial Recognition Technology Improves Customer Experience and Brand Reputation

The year 2020 was and the year 2021 is the years of digitalization, the general public is more aware and comfortable in using digital solutions and adopting to new technologies. Several studies have shown a completely different trend in general public, people are more inclined toward the technology and digital. A touch of high-tech would always be appreciated, the facial recognition and integration with advanced intelligent software solution will enhance the user experience.

When the users will be greeted by name and their identity will automatically be detected, they will get a positive impression. This will also help building a positive perception about the business such as the business is up-to-date with latest technological advancements, this also gives an impression that business would use modern technologies and latest solution for their products/services too. Which is always appreciated.

Moreover the customer experience will be personalized and more impactful. The user interface, the customer routing, the ticket printing and so many other things can be garnished with the personalized touch. Which will enhance the customer experience. From the management point of view the identification of the customer at the sign-in step is also very helpful in expediting the customer journey and it could also reduce the service delivery steps.

The shorter, personalized and high-tech customer journey and customer experience help businesses building a good relationship with their customers. The marketers are well aware of the benefits of the personalized communication, similarly the personalized customer experience also improve their trust and loyalty with the brand and earn positive reputation and brand identity for the business.

A positive brand reputation and good customer experience is very important for the long term success. If a customer had a bad experience it cause harm to the brand identity, such harm could be equated by almost ten positive experiences and the chances are the customer who had a bad experience might never return back to the business. That is why a good customer experience and customer journey are considered to be the most important factor in brand reputation. If a customer had good experience it will build a strong bond with the brand and become a loyal customers, the loyal customers are the one who tend to promote the business and be a good brand advocate.

The loyal customers also have a tendency to ignore occasional negative experiences and they always gives their favorite brand another chance. The loyal customers are a great asset and can help business reduce the marketing expenses as well. The studies have shown that it is nine to twelve time more expensive to acquire a new customer than selling to an existing customer. So a good customer experience and a better customer journey could be a key to higher profitability and long term steady growth.

Queue Management System with Facial Recognition Technology Improves the Customer Sign-Up Process

For every queue the customers will have to sign-up. A facial recognition technology enabled queue management system can identify the customer when they arrived at the self-service interactive kiosk to sign-up for the queue. The system can greet them with personalized message along with their name, photo or any other detail. This also enables the businesses to push their marketing strategies for example the business can recall their previous interaction and ask them whether their current visit is regarding to that or not, the businesses can push a marketing message for upgrade for the service they have opted last time and so on.

The customer identification is also very helpful in managing and controlling the customer routes and customer journey. The queue management system can easily identify the VIP or Premium customers or the customers who should be served differently or any such case.

In both cases the stepped services and single counter service delivery the customer journey could have a great influence on the customer happiness and customer satisfaction. The businesses can utilize the facial recognition to personalize the customer experience. As the customers are not required to fill-in long online forms to identify themselves so the identification process is very smooth and super-convenience.

The queue management system can associate the customer identity with their ticket number and upon their arrival on the counter the queue management system can push all the customer data and relevant information on the agent counter which further facilitates the service delivery process and makes it easier for the agents to have access to the relevant data hence the customer don’t have to provide their information on the counter, which reduce one more step from the service delivery process and make service delivery quicker and convenient.

Queue Management System with Facial Recognition Technology Help Collecting Customer Feedback

A queue management system with facial recognition technology can easily identify the customers and once a customer got a service done the business can request the customers to provide their feedback. Usually the customer feedback system is integrated with the queue management system or modern day queue management system has it as an in-built module as well. As the system knows which customer is being served at the counter to it can relay the same information to the interactive touch screen for the feedback.

Usually those screens are installed on the counter or placed very close to it. When a customer have finished their work with the agent/server the interactive feedback screen can display a personalized message with request for the feedback. This will attract more attention and it improves the response rate. Moreover the customer is not required to fill-in their details to submit the feedback. All the customer data and details will automatically be linked to the customer feedback kiosks/screens/tabs.

Queue Management System with Facial Recognition Technology Help Collecting Business Intelligence

The queue management systems are considered to be a great source of very accurate and detailed business intelligence data. A queue management system with facial recognition technology can easily capture a lot more details. In some cases some touch points require the customer to identify themselves by either inputting their contact number, name, email or customer ID or any such perimeter which prolonged the customer journey and most of the customers don’t like it. However with the facial recognition technology the customers are not required to fill-in any details, all the details will be pulled out from the customer database by just recognizing their face. The system can also collect customer feedbacks and a lot of statistical data which is very helpful for businesses to evaluate their current strategies and methodologies.

Our queue management system with facial recognition comes with in-built data analytical and processing tools. The businesses can generate reports and assess their employees by monitoring various in-built employee KPIs. Such data is very helpful for decision making and future strategies and it also provide a deeper insight to the customer perception of the brand, their experience and it also highlights the areas of improvement. Businesses can easily make informed decisions on the bases of business intelligence data.

Conclusion

Businesses and organizations in Dubai and all around the UAE are utilizing queue management systems to organize and manage their queues. There is nothing constant in the market, the market is ever changing and evolving, the customer trends are changing, their expectations and needs are changing so does the queue management system. The facial recognition technology is not new but only in past few years it have become widely used in commercial systems and solutions. The queue management systems can utilize the facial recognition technology to boost the customer experience and customer journey.

The facial recognition is an easiest way to identify the customers. The customer identification during the earlier stages of the customer journey enables the businesses to provide a personalized customer experience and better customer journey. It also comes with a lot many functional advantages, for example, the customers can be identified during the sign-up process by facial recognition.

The same facial recognition ID can be used at various customer journey touch points and service delivery steps to accelerate the process as well to enhance the customer experience from the sign-up to service delivery and then the customer feedback. RSI Concepts is a leading queue management system provider. We offer standard and customized solutions to our customers to ensure better efficiency and competitive cost. If you need more information or want to get a quote, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

September 15, 2021

Capital Health Screening Center Al Ruwais City Acquired RSI Queue Management System

Capital Health Screening Center has acquired our highly advanced RSI Queue Management System for their Al Ruwais City branch. The Capital Health Screening Center is a partner of Mubadala Health and is well-known for its services for individuals and companies in Abu Dhabi, Al Ain, Mussafah, and Al Ruwais City. The Capital Health Screening Center is offering health and screening services for Visa Processing, Health Certificates, and various Eligibilities Requirements such as Pension Eligibility, etc. The organization has not only managed to successfully serve hundreds and thousands of customers but it also innovates new methods and technological solutions to improve the customer experience and to expedite the processing services which has no match not only in UAE but in the entire GCC. Both standard and fast track services are faster than the services of any other parallel facility. Recently the Capital Health Screening Center required a state-of-the-art queue management system for their Al Ruwais City branch to boost their customer experience and to improve their operational capabilities.

The Capital Health Screening Center have shortlisted a few top leading Queuing Solution providers in UAE and finally, the project was awarded to RSI Concepts due to our market reputation as a leading and most trusted queue management systems and solution provider in UAE and due to our previous queue management project with the Capital Health Screening Center’s another branch. The highest levels of quality, standards and innovation were the eligibility criteria. RSI Concepts has done requirement gathering sessions and site visits to assess the requirements and then we proposed a solution which was approved immediately. After the approval, we have immediately started building the project and delivered everything as per the agreed scope of work within the given timelines.

The Queue Management System that is installed at Capital Health Screening Center Al Ruwais City branch was designed for a medium-sized facility with automatic customer journey management and a variety of hardware and software features to improve the customer experience and performance of the branch. The RSI Queue Management System Software enables the management to easily manage and configure the customer journey through the administrative dashboard. The Queue management system also has inbuilt bi-lingual audio-visual announcement mechanisms. The digital signage screens are used to display the live queuing data and the various sound systems had been installed to aid audio announcements. The customers can view the ongoing queuing status from anywhere inside the waiting area, which improves the customer’s waiting experience.

The counter display units are dynamic and can be controlled digitally from the queue management software server. The customers can easily signup for their required service from the interactive self-service kiosks which are strategically placed to accommodate all the customers and visitors entering the facility. The system is capable of collecting, processing, and providing very important business intelligence data through a dedicated reporting module, which will help Capital Health Screening Center to assess and evaluate their facility and various touchpoints of the customer journey. Such data is also crucial for making future strategies and policies. The RSI queue management system will add great value in terms of customer experience and operational improvements.

Here are the remarks of our Project Manager, Mr. Shehzad Asghar:

“It was such a great experience working with the Capital Health Screening Center team. The team was very supportive and cooperative. The timely completion of the project couldn’t be possible without the support of the Capital Health Screening Center’s Team. The RSI Queue Management System was customized to ensure maximum efficiency and usability. The UAT and prior testing phases works smooth. The final testing’s results have clearly surpassed the expectations. The Capital Health Screening Center management was very happy with the results.”

At RSI Concepts, the quality, efficiency, cost-optimization, and usability of our solutions are our top priority. RSI Queue Management System is a result of years of experience and market knowledge that we have acquired. Our systems and solutions are currently serving thousands of customers in the entire UAE. We are always willing to go an extra mile for our client’s satisfaction and happiness. We will look forward to Capital Health Screening Center for more such projects and collaborations in other sectors too.

Check out this: 5 Signs Your Business Requires a Queue Management System

September 15, 2021

Queue & Waiting Time Management

Queue and waiting time management is a crucial part of the service-based industry. Businesses and organizations in Dubai and all across the UAE are eagerly seeking ways to improve their queue management and customer wait time management. Basically, the customer journey and customer experience are what will decide if a customer will do business with the brand or not. If a customer has a bad experience they will most probably avoid that brand, if they had a good experience they will prefer to deal with the same brand again and again. This is what is called customer retention.

Customer retention is based on customer loyalty, customer loyalty heavily relies on the customer journey and customer experience. The customer journey and customer experience are heavily depending upon the queue and waiting time management. It might look like a long shot but it isn’t. These all factors have cascading effects and act like dominos, one’s fall leads to the fall of the next and eventually, the entire structure falls apart. That is the reason why queue and waiting time management is so important.

The cost is also an important factor, it reduces profitability. If businesses are adding up new counters and hiring more staff, it is easy to understand that this will have a cost and running expense also. If businesses are not adding more counters they will fail in reducing the wait time, as a result, the customer churn rate will increase, the customer retention will decrease and customer loyalty will decrease. On top of that, the business will lose its reputation.

A negative brand identity is very bad, it affects everything. It directly impacts the cost of acquiring new customers and the businesses will end up investing a lot in the marketing and brand identity building efforts. However, a simple queue management system can save it all. The queue management system not only makes the queue and waiting time management easy but also has other benefits such as improving customer journey and experience, collecting customer feedback and business intelligence data, etc.

Here are some benefits of a queue management system and how it can help businesses and organizations in the queue and waiting time management:

Queue Management System Manages Customer Flow and Organizes Queues

The entire service-based industry in the world is investing a huge amount of hard-earned revenue and resources to improve customer experience and customer journey. From interior and lighting to wait for time and agent’s behavior everything contributes to the customer experience and customer journey. Businesses and organizations in Dubai and all around the UAE are eager to improve customer journeys and customer experiences. The wait time has a huge influence on customers’ experience.

Several studies have shown that an average wait time threshold is 10 to 13 minutes only, which in most cases is even more than the service delivery process. Any time longer than that will start impacting customers negatively. As much as the waiting time increases from the threshold limit the customer experiences a decline. That is why the reduction in the wait time is the top priority.

Obviously instant service delivery requires a huge number of active counters, which requires a large number of trained employees, and that cost is not realistic. The businesses should optimize the number of counters and the wait time to achieve a balance that can provide optimum customer waiting time and also ensures maximum profitability.

A queue management system is a very capable tool, it controls and manages the customer flow. The sign-up and customer flow are digitally controlled. There is no human factor involved. This makes the process very efficient and agile. The customers and visitors also don’t have many complaints. As the system is controlled by the computer so customers and visitors also tolerate much more.

A well organizes customer flow reduces the wait time and also help the employees to focus on their primary tasks, which is service delivery and related jobs. This expedites the service delivery processes as well and further help to reduce the wait time.

Queue Management System Reduces the Actual Wait Time and the Perceived Wait Time

Another advantage of a queue management system is that it also help improving the ‘perceived wait time’, the perceived wait time is always longer than the actual wait time. For example, when a customer is sitting in the waiting area, they might think they are waiting for too long, however the actual time spent is not that long. This is something that involves human psyche. Our brain tend to perceive time slowly if waiting in a bored environment. A queue management system includes large digital signage screens.

These screens can play multimedia content which can divert customers form waiting time. This improves customer engagements. Moreover the screens also display live queuing information and ongoing activates along with audio announcements, which also keep the user distracted, active and engaged and the perceived wait time get reduced. Thus the queue management system not only reduce the wait time but it also help improving the waiting experience.

Queue Management System Automates Customer Journey and Reduces Wait Time

The queue management system are very helpful in automating the customer journey and customer routing. Most often in Dubai and all around the UAE businesses are offering multiple services through multiple counters. There are two major factors that can improve customer flow and customer route, one is the smart load management for each counter, and the second is automatic customer journey and customer routing management. Each business has different methods and businesses practices, the queue management system helps implementing company policies easily. If a business has multiple branches the head-office can implement the company policy instantly throughout the entire network.

The customer routing and load management could also be configured as per the company policies. Each employee works differently some are more capable some are less. Some perform better is busy hours some couldn’t. These all things impact the customer journey and customer wait time. In case of stepped services, where a single service delivery requires a customer to reach to several or at least more than one counter is a bit more difficult to manage manually, however with a queue management system the customer routes and journey can be managed automatically as per company’s policies. This saves a lot of time and accelerate the customer flow.

For example, a business have five counters with ten different services. The first two counters are only exclusive for the top two services and top two of the remaining services can be delivered by any counter and rest can be delivered through the three other counters. That may sounds like a very complex scenario but it isn’t. Usually businesses divide their counters and services to improve customer experience, employee efficiency and profitability. Let say the two agents out of the five are more trained and experienced so assigned to deliver complex services or for VIP or Premium customers.

The remaining staff is sufficiently trained for all other services. If the customer journey and customer journey and customer routes are managed manually, it could be a big hustle for both the customers and the employees as well. This is where a queue management system significantly improves productivity and profitability. The entire process can be automated, the customer journey can be cut short, the wait time will be reduced and the employee performance will be increased. This will result in better resource management and due to automation only a limited amount of human resource will be needed which will increase the profitability.

Queue Management System Help Managing the Queues and Reducing Wait Time by Improving Employee Efficiency

The employee efficiency plays an important role in customer wait time. If your employees are efficient and proactive they will be able to work efficiently and they will also be able to deliver good quality of work which will increase customer happiness and customer satisfaction. Without a queue management system the employees will have to manage the queues and customer flow manually. They could easily get distracted from their primary tasks. They could easily get overloaded during the busy work hours. The employees will fail to perform at their maximum efficiency. Which will further increase the customer waiting time.

There are other aspects too such as when queues are managed manually customers have too many complaints about the mismanaged queues, employees, line jumpers, etc. Customer could easily end up in wrong queues which will again create problems for both customers and the agents. Such things will keep the employees busy in managing and calming the customers and visitors, which will reduce their performance and efficiency. The employee will be exhausted during the initial few hours of their shift, which also impacts the customer experience and increase wait time.

With a digital queue management system the employees don’t have to worry about such things. They can easily focus on their primary tasks. The queues, customer flow, and the entire customer journey will be managed by the queue management system which itself reduces the wait time a lot. Then the employees will also have more time to perform their pre-sale and post-sale tasks, which will reduce the service delivery time which results in less waiting time.

Moreover when the employees work under a balanced workload they don’t stressed out and they remain more focus, sharp and active at their tasks. These factors not only increase employee efficiency but they also help improving the customer journey and customer waiting time.

Queue Management Systems Collect Business Intelligence Data

The queue management systems collect business intelligence data to identify the areas of improvements and factors which are impacting the queues and customer waiting time. The businesses intelligence is a collective data coming from various feeds and sources. The data is then processed and compiled up in actionable reports. On the bases of this data the businesses can easily identify the areas of improvements and the factors which are consuming the most wait time in the customer journey.

This enables the businesses to setup and configure their queue management system and tune up their other policies and strategies to ensure the improved queue management, better customer flow, lower customer wait time and better customer experience. There are different types of business intelligence data. The three main sources of business intelligence data is the queue management system’s usage and other stats, employee KPIs and the customer feedbacks.

The queue management system has ability to capture data from various points and various levels. It can accurately measure each customer’s journey, service delivery time, wait time and much more. The employee KPIs are very helpful in assessing and evaluating the employee performance. The customer feedback provide deeper understanding of the customer journey, their expectations, needs and on-going market trends.

Collectively these all various sources form the business intelligence. Which is processed by in-built software engine and tools. Later the data is extracted in the form of various reports. The queue management systems provide different types of reports meant for different audience. These reports and customer feedback help businesses to identify the areas of improvements. For example the queue management system pointed to a particular service which takes longer than usual time.

The businesses can plan to modify the service delivery mechanisms or practices in order to make it faster. Let say an employee is very good at certain services and not so efficient at others, the business can identify this by using the KPIs, and then they can either plan training for that employee or make sure that he remain appointed on the services with good efficiency. Such things are helpful for businesses to plan for future strategies, make policies and take actions for better queue management and lower waiting time.

Conclusion

The queue and waiting time management is a most important aspect of customer journey and customer satisfaction. If the customers are not happy and satisfied with the service they have or their experience throughout the entire customer journey, they will immediately leave the business or organization. If they had a good experience they will stay and become a loyal customer. The loyal customers are a very precious asset of any business the entire business success can be based on the customer loyalty and customer retention. It is nine to twelve time more expensive to acquire a new customer comparing to selling to an existing customer.

The queue management and waiting time dominates the entire customer experience and customer journey. No matter how good your services or products are if your business practices and service delivery methods are not good and customers are leaving unhappy and unsatisfied, they will eventually switch to others. A digital queue management system have completely revolutionized the queue and waiting time management.

A queue management system automate various aspects of the customer journey, it can effectively manages the queues without getting affected by the quantity of the incoming customers and visitors. It manages the customer routes and automatically control the customer journey. It effectively distribute customers among the relevant counters and reduce the workload of the employees. Collectively these all factors results in huge reduction in the customer waiting time and excellent queue management.

Moreover the queue management system also collect crucial business intelligence data to evaluate and assess each and every customer touch point. The queue management system can also effectively manage the employee performance. This help the management to further take steps and make policies to ensure the smoothest customer journey and a satisfactory customer experience. RSI Concepts is a leading name in queue management system providers in Dubai, UAE. If you need help with your queue management or branch transformation and customer journey management, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you.

September 12, 2021

Impact of a Queue Management Software on Staff Productivity

A queue management software is used to streamline customer flow and manage the customer journey. The customer journey is very critical for customer satisfaction and the customer satisfaction is the top priority for any business in Dubai or anywhere else in the UAE. The customer satisfaction and happiness is a guarantee to success. No matter how good you are at production level, or how advance technologies you are utilizing to provide services to your customers, if their visiting experience is not good, they will eventually leave you. That is why businesses are investing a lot of resources in customer journey transformation tools and systems.

The queue management software is the most effective customer journey management tool. Now when it comes to the customer happiness, the infrastructure and systems are not enough, eventually the customer will going to have an interaction with your staff, if the staff is overloaded, tired, or not adequately trained, they will fail to provide a satisfactory customer experience. So the staff productivity is also equally important in order to achieve the ultimate customer satisfaction.

The impact of a modern queue management software on staff productivity is huge, it can significantly improve the staff productivity. As soon as the queue management software is commissioned the businesses can witness a big improvement in the staff productivity and efficiency. Even for the long term also the queue management software can help businesses and management to keep improving the staff productivity and performance. Here is how a queue management software so impactful on staff productivity and performance:

Queue Management Software Reduce Staff Work Load

Businesses and organization who are having a good amount of daily visitors and customers are well aware of the fact that the customer flow management and queue management is a difficult task. The staff will not only have to perform their primary tasks but they are also engaged in managing the queues and customers. With the manual queue management the customer experience and customer journey is also not so good. The customers always have complaints about mismanagement, line jumpers, and long waiting lines, etc. This could completely ruin the customer experience and it makes the customer journey more difficult.

When a customer reached to a counter after this entire ordeal, they are already exhausted, the staff/agents are also over-burdened and the customer interaction can easily go bad. The staff will have to struggle a lot in order to calm the customers and to make the service delivery process pleasant and comforting for them. Eventually more customers end up unhappy and unsatisfied. The staff also complaint about the unbalanced workloads to the management. They tend to make more mistakes and their overall progress and morals get lower.

Streamline the Customer Flow

However with a queue management software, the entire customer flow and queue management is controlled by the system as per the predefined company policies and the staff don’t have to engage with the customers and visitors in the waiting areas or queues, which allow them to focus on their primary tasks, their performance get raised, the customers are also clam and have a pleasant waiting experience which makes them more cooperative and understanding. This makes it easier for the staff to deliver excellent quality service and make the customer happy.

As the customers are managed by an automated system, there is no human interference so customers don’t have much complaints either. The customer flow is smooth, the customer journey gets shorter and the waiting experience gets better. On top of that as the staff is highly focused on customer service so their performance gets better, they can serve more customers in a single shift than before. Which also reduce the wait time and shorten the customer journey and makes customer happy and satisfied. The queue management software can significantly reduce the staff workload and improve their productivity and overall efficiency.

Automatically Manages the Customer Journey and Customer Routes

The queue management software is a very capable tool. It has capabilities to automatically control and manage the entire customer flow and customer routes. Usually in Dubai and all around the UAE businesses and organizations have multiple services. And in most of the cases certain counters are assigned for certain services only. Sometimes businesses and organizations also have different categories of the customers, such as VIP Customer, Premium Customers, Customers with special needs, etc. for all such categories usually a different customer rout is established. Each category is set to provide a different level of customer service.

As the queue management software also includes a customer/visitor interface which is usually provided through a self-service kiosk. So, the system can segregate different categories of the customers at the time of their sign-up. In fact some businesses and organizations also use methods to identify the customers during the sign-up which can be done either by inputting the customer name, number, email or any other unique identification number, this also enables the system to direct the customers through different customer journey routes to makes their experience satisfactory. This also balance the workload of the staff and reduce their efforts, which further enhances their productivity and overall performance.

Queue Management Software can Improve Service Delivery Process

Here in Dubai and all around the UAE the customers are well-informed, modern, up-to-date and have huge expectation from their favorite brand. Above all the UAE is a very rapidly growing market, there are tons of local and international businesses and organizations operating in the country and more are joining in continuously. That is why the market is highly competitive, the customers have a lot of options and don’t give a second thought before switching their service provider.

The businesses and organizations will have to maintain a certain level of quality to retain their customers. There are a lot of factors that affect the customer experience and customer journey, the service delivery process is one of the most important factor. If the service delivery process is lengthy, in-efficient or difficult the customers will be unhappy, the staff will have to put extra efforts to maximize the customer experience, which results in less customers in a single shift.

With a queue management software the most of the customer journey steps can be automated which reduce the staff workload, moreover the queue management software also improves the service delivery process. The queue management software includes an agent dashboard which is very helpful, it can provide relevant information, perform tasks, and automate various service delivery steps which not only make the process quicker but it also reduce staff efforts and increase the staff productivity.

Integration with other Systems

A queue management software can be integrated with other enterprise solutions and systems to further improve the service delivery process and it also assists the agents in service delivery process as well. The agent dashboard could act as a bridge between various databases and central information center. It can make all the relevant information instantly available for the agents. The modern queue management software also offer a certain level of customization, which allow the businesses and organizations to link their multiple systems in the agent dashboard.

This is very important and it completely eliminates the need of switching between several interfaces and pushing information from one system to the other. Everything can be programmed and automate. This can have a huge impact on the service delivery, it makes it quicker, prevent most commonly occurring errors, reduce the staff efforts and automate various service delivery steps. Which significantly improves staff productivity.

Very Helpful for Stepped-Service Delivery

The integration with third party tools and enterprise solutions enables the businesses to automate various service delivery steps and improve the staff productivity but when it comes to the stepped-services, where a customer is required to visit multiple counters for a single service delivery the very basic problem that customers and businesses face is the repetition of work at each counter, no matter how little but the repetition remains. Which consumer more time, raise the customer difficulty level and affect the entire customer journey and experience.

However, with the queue management software these things can be avoided, the very moment a customer reached to the next counter, their information are already made available for the agents automatically. The agent dashboard and third part system integration plays an important role in such improvements. It shorten the customer journey, reduce the staff efforts and improve staff productivity.

Queue Management Software Measures and Monitors Staff KPIs

A queue management software is capable of measuring and monitoring various progress and performance indicators, the staff KPIs (key performance indicators) are one of those. The KPIs are very crucial for assessment and evaluation of the staff, the management can also utilize them and the HR can also utilize them. The staff KPIs are very precise and accurate and can provide deeper insight into staff performance, their strengths and weaknesses and the business can utilize this data to optimize the performance of the staff as well. Here are some most common staff KPIs measured by the queue management software:

1. Number of Daily Customers Served by an Staff

This KPI is very important it keep record of the daily performance of the staff. Businesses can quickly highlight if an staff performance is increasing or decreasing.

2. Average Staff Active Time

The average staff active time KPI measures the total time an employee spend working in a single shift. This KPI is completely configurable to make sure the data collected is accurate and precise.

3. Average Service Delivery Time

The average service delivery time is the time an agent takes to deliver a service, this KPI measures the time for all service deliveries and also keep record for separate services.

4. Average Pre and Post Service Work Time

The pre-service and post-service work is also essential, the agent must have to be prepared for the next customer and they must have to do some stuff after the service delivery is done. Usually these tasks are defined, so only a certain amount of time is required, if an agent is taking more than that that means their performance is not so good.

These are only a few KPIs there are so many other KPIs too, which can be configured in a queue management software. These KPIs provide the businesses with a deeper understanding of the staff performance and progress. For example let say an agent is serving 30 customers if he is appointed on counter 8 which is offering service A, B and C, when the same agent is appointed to counter number 6 which is offering service B, D and G the agent only serves 20 customers. Now sometimes the services are different and some services delivery take more time than the others.

Such all information are already available with the business, if these variables are taken into account the business can precisely measure the performance and progress of the staff and arrange training sessions for them or reassign them to a different task or appoint them to the services only which they are good at and so on. The staff performance and progress is also important for the HR department, they can also utilize the queue management software KPIs for their HR purposes. If the performance and progress is accurately measured and the staff is informed and advised on how to improve their performance their overall productivity get raised day by day.

Queue Management Software can Collect Customer Feedback

Queue management software are a very effective tool to collect customer feedbacks. The customer feedback is very vital for a business. A few years ago businesses in Dubai and all around the UAE often overlooked the customer feedback and businesses and organization who were collecting customer feedback they were also not paying much attention to it.

However, things have changed, now a days the customer feedback is critically important as the entire business progress depends on the customer satisfaction and happiness. The customer feedback that can be collected is usually of the following types:

Customer Happiness Meter/Scale
CSAT Survey (Customer Satisfaction Score)
CES Survey (Customer Effort Score)
NPS Survey (Net Promoter Score)
Generic Customer Feedback Survey
Customer Experience &Staff Behavioral Feedback

The business can collect valuable business intelligence data from these feedback. The customer feedback data can provide a deeper understanding of the staff/agent’s behavior and the overall customer journey. Businesses can even evaluate the quality of their products and services too via customer feedback.

Another advantage of the customer feedback is that when a business ask its customers about their opinion and suggestion they feel more connected with the brand and think that the business cares about them. It improve customer’s relationship with businesses. The businesses can prepare various questions and ask the customer about the behavior of the staff/agents, later that same feedback data can be used to improve the staff performance and productivity.

Conclusion

The queue management software is a great tool to streamline the customer flow and manage the customer journey. The queue system is also very helpful in improving staff productivity. As the queue system can easily automate various customer journey steps and it is also capable of improving the service delivery process, the staff performance raised automatically. Usually the staff is busy in managing the customers and visitors in the and handling their queues manually, which not only put extra burden on the staff but it also ruin the customer experience and customer journey, the customer also got so many complaints and unexpected delays due to manual management.

However, with a queue management software the entire customer journey can be managed automatically as per the pre-configured settings and company policy. It also automates the customer routing and improve customer flow. Which reduce a huge chunk of extra workload from the staff. The staff/agents can easily focus more on their primary tasks, the entire customer flow is controlled and well-managed through the queue management software. This significantly improve the staff productivity.

Moreover in long term the businesses and organizations can also get valuable business intelligence, including staff performance and KPIs, customer feedback and statistical and analytical data from each and every touch-point of the customer journey. Which help the businesses in making new policies, improving their strategies and taking steps to further improve staff performance and productivity.

RSI Concepts is a leading queue management software provider in Dubai, UAE. If you want to improve the staff productivity and customer journey by implementing a state-of-the-art queue management software or a customized solution, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

September 11, 2021

The Ultimate Guide to Queue Management

In any service based industry in Dubai or anywhere in UAE the biggest problem every business and customer face is the long wait time and hard to manage queues. No one likes to wait. Whether you are a bank, a government office, a healthcare facility, an educational institute, a service provider or anything else, you will always find it difficult to manage the queues and your customers will always complaint about the long wait time. This not only ruin the customer journey and customer experience but it also destroys the brand reputation and the customer relationship.

Which could have very bad consequences in long term and could jeopardize the future of the business or organization. It is difficult to completely eliminate the waiting, but it can be reduced, organized and managed to make the customer waiting experience more pleasant and their journey more satisfactory. For that a queue management system is used.

What is a Queue Management System?

A queue management system is used to manage the customer flow effectively, organize the queues, and reduce the customer wait time. This is the very basic definition of a queue management system. However, these days the business and organization in Dubai and all around the UAE are using the queue management system to transform the customer journey and customer experience. The main goal for any business of organization is to have satisfied customers. That is what a queue management system is used for.

But it also provide other benefits, such as it increase employees’ work efficiency, it help improving profitability, reduces expenses and help improving customer relationship with the brand. The queue management systems are also a great source of valuable business intelligence which is vital for decision making and planning for the future. From the technical point of view a queue management system is a tool that help building and managing queuing processes, waiting line disciplines, customer routing, services channels, KPIs, feedbacks, statistical data and much more.

The digital queue management system consists of several different parts but all these parts can be classified in two main categories, the software and the hardware.

Queue Management System Hardware Components

A variety of hardware accessories and components can be added and integrated in a queue management system to achieve certain functionalities, however there are some essential queue management system hardware components:

Self-Service Interactive Sing-up Kiosk/Ticket Dispensing Kiosk
Digital Signage Screens
Counter Plates
Announcement System/Audio System

Some non-essential but popular components are:

Emirates ID Card Reader
RFID Reader
QR Code Reader
Payment POS and/or Cash Acceptance

There are a lot many other components that can be added to meet certain needs and unconventional requirements. Here are the details of all essential hardware components:

Self-Service Interactive Sing-up Kiosk/Ticket Dispensing Kiosk

The self-service interactive sign-up kiosk or ticket dispensing kiosk is used to allow the customers and visitors to sign-up for the queues. Usually a business is offering multiple services, and mostly certain counters are dedicated for certain services. Whatever the case is, a customer or visitor can select the desired service from the available services list and sign-up for that queue. Even if there is only one counter the self-service interactive kiosk is helpful for sign-up process, it saves time and automate the sign-up process. It also dispense a ticket bearing the customer number in the queue with estimated time to their turn or any other additional information or marketing content.

Digital Signage Screens

The digital signage screens are a very important hardware component of any queue management system. The screens are used to display the real-time queuing updates and other relevant information. It can also provide the list of the active counters along with the current ticket number serving on the counter. Businesses can also display the estimated time for the next few customers in line. Such information are very helpful in improving customer’s waiting experience. Moreover, the digital signage screens can also play multimedia content on it which keep the users engaged and also make their waiting experience pleasant.

Counter Plates

The counter plates are small digital displays that are placed on each counter. Usually these are small elongated LCD screens or LED displays, which display the counter number and also the active ticket number. Such information is very helpful for customer in finding their service counter.

Announcement System/Audio System

As the name suggest, it is a sound system used for customer calling and it can make announcements for the ticket number along with the counter number and any other required details. The audio announcement system consists of multiple speakers which are placed in different location to make the announcements audible for everyone in the waiting area. The announcements can be bilingual i,e English and Arabic or also in any other language.

Queue Management System Software Components

A queue management system software is an intelligent application and a well-crafted control console for the management. The software is used to implement policies, monitoring, and aiding queuing processes as well as it can also help improving various service delivery processes. The usually queue management system have a standard software application which is hosted on a server, it can be hosted in online hosting, cloud, or local/in-premises data center as well.

The interactive kiosks, announcement system, digital signage and the agent computers are linked with the queue management system server application. The application also provide the administrative panel and control console. Here are some essential queue management system software components:

Administrative Control Panel
Agent Dashboard
Self-Service Interactive Kiosk User Interface
Digital Signage Controls
Reporting and KPIs Monitoring Module
Statistical Data Analytical Engine
Customer Feedbacks

Here are some popular queue management system software components:

Virtual Queuing Module
Appointment Booking System
Mobile Apps
QR Code Module

Here are the details of essential queue management software components:

Administrative Control Panel

The administrative control panel is basically a control console for the entire queue management system. The businesses can add and manage multiple branches. Multiple system users can be added as per the administrative hierarchy. The businesses can add head office users, higher level managers, branch managers, employees with various access levels, agents and other system users. The administrative control panel makes it easy to integrate the queue management system in the business and organization management and work flow.

The Agent Dashboard

The agent dashboard is the agent control panel. The agent can manage and control queues. They can utilize the customer calling functionality to call customers and make announcements. The service delivery related features can also be integrated in the agent dashboard to improve the service delivery process and quality. The system integration with other systems such as customer data base, sales system, CRM, etc. can be achieved via APIs which is a very secure and most efficient way for such data integration and synchronization.

Self-Service Interactive Kiosk User Interface

The self-service interactive kiosk user interface is the very first touch point of the customer. The customer generates their ticket number from the kiosks and sign-up for their queue. The interface can provide functionality to select from a list of available services as well as it can provide relevant information and any other functionality required for the sign-up such as scanning of the Emirates ID card or making payment for the service, etc.

Digital Signage Controls

The digital signage controls is a part of the administrative control console, it allows the management to run multimedia content on the digital signage screens along with the queuing information and other updates. The signage controls allow the management to perform basic digital signage functionalities to improve the user engagements and interactions during the wait time.

Reporting and KPIs Monitoring Module

The queue management system software has capabilities to monitor and capture data from each and every touch point of the customer journey. It also record valuable statistical data and measures various KPIs and other indicators. Which is very helpful for the management and make them able to make informed decisions on the bases of highly accurate data feeds from various sources.

Statistical Data Analytical Engine

The statistical and data analytical engine is also a part of the reporting module but it is a very useful component. It analyze the data and allow the management to extract the data in multiple format. It also help the management in creating reports with visual and graphical analysis and data presentations.

Customer Feedbacks

The customer feedback is a very important and essential part of business intelligence. It provides a direct window into the customer’s minds. The business can utilize the feedback to evaluate each and every aspect of the customer journey, the quality of the service and products, the employee performance and much more. The customer feedback along with other business intelligence highlights the areas of improvements and enables the management to take actions and make strategies for future improvement to maximize the customer satisfaction and quality of the service and products.

How to Choose a Best Queue Management System?

When it comes to the queue management system there are so many different vendors and systems available in the market. Businesses often get confused when they are selecting a queue management system. There are also some popular brands which advertise their systems with different brand names. However, there are certain things that a business should consider while selecting a queue management system to make sure it will be helpful in solving their problems.

Here are some key points to consider while selecting a queue management system or configuring/customizing a queue management system:

What are the Different Queuing Process Types?

The queuing process is basically managing the queues, streamlining the customer flow and improving customer journey. However there are certain service delivery mechanisms which are different for each business and that is how a business should chose a queuing process for their queue management system:

Single Phase Single Channel Queuing

When a business has single counter which serves each customer and a full service is delivered through a single counter it is called single phase single channel queuing.

Multi-Phase Single Channel Queuing

When a customer will have to go to multiple counters to get a full service delivery and each counter serves a single step of the service it is called multi-phase single channel queuing.

Single Phase Multi-Channel Queuing

When a single service can be delivered at a single counter and there are multiple counters who can serve the same service it is called single phase multi-channel queuing.

Multi-Phase Multi-Channel Queuing

When a single service delivery requires a customer to visit multiple counters and for each step more than one counters are available it is called multi-phase multi-channel queuing.

How the Branch, Office or Facility Operates?

The capacity of the branch, office or customer service center is also important and it will help you selecting an appropriate queue management system which will meet your needs. Here are some important things that you should understand about the facility:

The Population of the Customers

The population of the customers or daily footfall is classified in two categories, one is limited and the second is unlimited. Facilities like boarding counters and clinic have limited number of expected customer or daily footfall. Facilities like customer service centers and banks doesn’t have a limited or pre-defined number of expected customers or daily footfall.

The Method of Arrival

The method of arrival is also important. Usually business operate on single arrival mode, it means that each customer will come individually. However some businesses are serving customers in group arrival mode. It means the customer will arrive there in form of a large group such as Immigration Services, HR Departments, etc.

The Infrastructure of the Facility

The infrastructure of the facility is also important. A business should consider the number of counters, space for the queues, capacity of the waiting areas, and size and shape of the facility. These things will help business in determining the type of the queue management system as well as the size and quantity of the components require for a cost-efficient queue management system solution.

What are the Benefits of a Queue Management System?

A queue management system can significantly improve the customer journey and provide several benefits which help businesses in improving profitability and ensuring steady growth. Here are some of the major benefits of a digital queue management system:

Reduce Customer Wait Time
Improve Customer Waiting Experience
Improve Customer Journey
Improve Customer Happiness and Customer Satisfaction
Improve Customer Loyalty and Reduce Customer Churn Rate
Organize Queues and Customer Flow Effectively
Automate the Customer Journey
Improve Employee Performance and Reduce their Workload
Improve Resource Management and Reduce Operational Cost
Improve Service Delivery Quality
Collect Customer Feedback
Gather Valuable Business Intelligence
Measure KPIs, Prepare Reports and Improve Future Strategies
Improve Revenue and Profitability
Bring Innovation and Get Competitive Edge

These are only a few benefits of a queue management system. When a business implement a queuing solution they can literally transform the entire customer journey and customer experience which will help them improving service quality and customer retention. The customer happiness improves customer loyalty and customer loyalty help business building good relationship with then and a positive brand image in the market. In a long term a queue management system can provide excellent ROIs.

Conclusion

A queue management system is considered to be an essential part of the service based industry. Especially in Dubai and all around the UAE where the competition is tough and the customers have too many choices, it is extremely important to stay ahead of your competition and ensure ultimate customer experience and customer journey. The happy and satisfied customers are more loyal to the brands and loyal customers can be a great asset for a business. The customer loyalty plays an important role in business growth.

In this blog we have discussed the queue management and the queue management system. If you follow the above mentioned guide to understand the queuing process and to assess your queuing needs, you will be able to get a very efficient and cost-effective queue management system. RSI Concepts is a leading name in Queue Management System providers in Dubai, UAE. If you need any more help, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

BLOG OF RSI CONCEPTS

What is SMS Based Queue Management System?

What are the Advantages of SMS Based Queue Management System?

Simple and Easy Virtual Queuing Experience

Reduce Queues

Improve Customer Satisfaction

Boost Staff Efficiency and Staff Satisfaction

Improve Communication and Customer Engagements

How to Deploy SMS based Queue Management System?

Integration with SMS Gateway

Integration with Third-Party Systems

Hardware Deployment

QMS Server Deployment

Conclusion

What is Virtual Queuing?

What is Virtual Queue Management Systems?

How Virtual Queuing Works?

Virtual Queuing: Sing-up

Virtual Queuing: Waiting

Virtual Queuing: Service Delivery Experience

Virtual Queuing: Customer Feedback

What are the Benefits of Virtual Queuing?

Important Things to Understand before Switching to Virtual Queuing

Conclusion

1. Queue Management Software Features

2. Queue Management Software Types and Cost

3.Administrative Management and Monitoring Mechanisms

4. Third-Party System Integration Compatibility

5. Queue Management Software Collects Business Intelligence Data

Conclusion

If you want to reduce the Customer Wait Time

If you want to automate the Customer Journey and Customer Routing

If you want to Improve Service Quality and Service Delivery

If you want to Improve Staff Efficiency

If you want to Collect Customer Feedback more Effectively

If you want to Gather Business Intelligence Data

If you want to Increase Profitability and Growth

Conclusion

Queue Management Systems Reduce Wait Time

Queue Management System Automate Customer Journey

Queue Management System Improve Employee Efficiency

Queue Management System Collects Customer Feedback

Queue Management System Collects Business Intelligence

System Integration with Queue Management System

Conclusion

Queue Management System with Facial Recognition Technology Improves Customer Experience and Brand Reputation

Queue Management System with Facial Recognition Technology Improves the Customer Sign-Up Process

Queue Management System with Facial Recognition Technology Help Collecting Customer Feedback

Queue Management System with Facial Recognition Technology Help Collecting Business Intelligence

Conclusion

Queue Management System Manages Customer Flow and Organizes Queues

Queue Management System Reduces the Actual Wait Time and the Perceived Wait Time

Queue Management System Automates Customer Journey and Reduces Wait Time

Queue Management System Help Managing the Queues and Reducing Wait Time by Improving Employee Efficiency

Queue Management Systems Collect Business Intelligence Data

Conclusion

Queue Management Software Reduce Staff Work Load

Streamline the Customer Flow

Automatically Manages the Customer Journey and Customer Routes

Queue Management Software can Improve Service Delivery Process

Integration with other Systems

Very Helpful for Stepped-Service Delivery

Queue Management Software Measures and Monitors Staff KPIs

1. Number of Daily Customers Served by an Staff

2. Average Staff Active Time

3. Average Service Delivery Time

4. Average Pre and Post Service Work Time

Queue Management Software can Collect Customer Feedback

Conclusion

What is a Queue Management System?

Queue Management System Hardware Components

Self-Service Interactive Sing-up Kiosk/Ticket Dispensing Kiosk

Digital Signage Screens

Counter Plates

Announcement System/Audio System

Queue Management System Software Components

Administrative Control Panel

The Agent Dashboard

Self-Service Interactive Kiosk User Interface

Digital Signage Controls