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January 19, 2021

5 Tricks to Quickly Serve Customers Using Queuing System

In the modern world not only attracting more customers is difficult but sustaining the existing customers could also be a hectic job. A digital queue management solution and a queuing system could help you in both. We are living in a very advance society in Dubai, UAE. The technology is bringing innovation and convenience in all areas of life. The standards and lifestyle of common people are way too higher than any other part of the world. This lead to a trend of very higher expectations, which makes the customer satisfaction way too difficult. The customers are too sensitive and the competition is high, people don’t think twice to reach out to a new service provider. This makes it extremely important to serve your customers as per their expectations and make them happy.

The queue management solutions and queuing systems are helping out organizations and businesses to enhance customer experience and to increase customer satisfaction. An intelligent queuing solution when coupled with a sensible strategy could do wonder for the organizations and businesses. In this blog, we will discuss 5 tricks to quickly serve your customers using a queuing system.

1. Implement a Suitable Queuing System

Implementing a suitable queuing system could increase its efficiency by double. Businesses should only implement a specifically designed queue management system which could serve their specific needs. There are so many queue management systems available in the market. In order to choose a suitable queue management system for your business you first need to determine the following:

How many customers do you serve on daily bases?
How many customers do you serve in busy hours?
How many counters do you have?
How much space do you have in the waiting area?
Do you provide full service at a single counter? Or at multiple counters?
What are your objectives and goals for implementing a digital queue management solution?

These answers are very important in determining what type of queue management system will work better for you. It is always better to implement a customized solution. You can always consult a professional queue management system provider in Dubai, UAE such as RSI Concepts to assist you in implementing a suitable queuing system for your specific needs. An efficient digital queue management system can reduce the wait time and improve service delivery efficiency.

2. Offer Mobile Apps and Remote Sign-ups

Mobile apps and remote sign-ups are a great way of reducing the wait time. The mobile apps will allow the customers to remotely sign-up for the queue even before arriving at the branch or office. The smartphone applications are a very capable tool, businesses can use them to not only reduce the wait time but to also reduce the workload from the serving staff, which automatically results in quicker service delivery time. The smartphone apps and remote sign-ups allow the management to effectively handle the visitors and on-site customer flow. Which also results in the more managed queue and hence results in quicker service delivery.

3. Direct Customers and Visitors to the Right Person

The queue management systems also allow the management and staff to distribute the workload as per the expertise and ease of the serving staff. This leads to reduce wait time and due to the limited scope of the services, the staff also remained focused and serve better. This could significantly reduce the delivery time and make the service delivery process quicker. Routing the customers to their relevant counters the management can easily manage them in the premises. Routing also helps to maintain a great user experience and increasing customer happiness by reducing the wait time and service delivery time.

In case if complete service delivery is done through multiple counters, then having this feature helps a lot. The queue management system can automatically route each customer or visitor to the appropriate server, which reduces the wait time, allow efficient customer flow management and it also helps to reduce the workload of the servers, which also results in good customer experience and reduced service delivery wait time.

4. Automate the Customer Routing via Queue Management System

Automation always saves time and increase efficiency. By automating the customer flow and customer routing you can further improve the service delivery and reduce the time. But this is only applicable to certain scenarios. For example, your service delivery is done through multiple counters. In that case, the queue management system should be intelligently programmed to route the customers to the counters having less load. This will also reduce the wait time and it will improve service delivery efficiency. Another example of such scenarios is that, if a business is offering multiple services and there are different counters or a set of the counter is assigned to each service, in that case, the counter with less customers, should be utilized to distribute the customer flow from the busy counters to reduce the wait time and the service delivery time.

5. Gather Statistical and Usage Data and Measure KPIs

Another very useful feature of a digital queuing system is that it provides very detailed business insight. The businesses can collect system usage data, which can help the management in making decisions to further improve the service delivery mechanisms. The detailed statistical and analytical reports allow the management to gather valuable business intelligence. Some of the advance queue management solutions also allow integrating some customer/visitor feedback collecting tools. Which also provide great first-hand user feedback. The businesses can easily get information such as:

Daily footfall
Peak Hours
Peak Day
Busy Counters
Most Used Services
Average Time consumed by each service delivery
Agent’s performance
Remote Sign-up, In-premises Sign-ups, Kiosk Usage
Average Wait Time
Direct Customer/Visitor Feedback

These are only a few stats that are available by default in most of the digital queue management systems and solutions. There are so many other things which can be added to improve monitoring and business intelligence in any queuing system. Collectively these all inputs help management in taking decisions to improve the service delivery time, reduce the wait time, and improve customer satisfaction.

Conclusion

The queue management systems are becoming a necessity in all type of service-based industries. Whether it is a bank, a public office, retail sector, transportation, hospitals and clinics, hospitality sector, HR Departments, libraries, educational institutes, or any other industry which provides services through their counters, and the customer or visitor should have to visit a branch or office to avail the service. Each and every customer support sector requires efficient customer flow management, which is only possible if you have implemented some digital queue management solution.

Reducing wait time, improving service delivery, increasing customer happiness is the key to success these days. If you are operating in Dubai, UAE or any other GCC country, you should be aware of two things; one the competition and second the customer’s expectations. The higher living standards, tougher competition, higher government standards, each and everything ensures a high-quality product or service to the customers. The United Arab Emirates is also known for its higher acceptance level for innovation and technological advancements. Collectively these all factors not only push the organizations and businesses to continuously improve their products and services but these factors also raised the expectations of the customers.

If you want to grow you should be able to meet the customer’s expectations. You should be able to provide a unique customer experience in your branch or office and you should also have to ensure quickest service delivery which is only possible if you use an efficient queuing system to manage your customer flow. It is always good to consult with a professional queue management system and solution provider, such as RSI Concepts. Feel free to reach us out through the below comment box, or contact us through our Contact Us page.

Check this out: Benefits of Queue Management using Mobile Apps

January 17, 2021

Benefits of Queue Management using Mobile Apps

The queue management systems or queuing systems are already helping businesses and organizations by streamlining and controlling the customer flow to maintain a pleasant customer experience throughout the complete service delivery process. When an intelligent queue management system coupled with a smartphone application, it could results in more freedom for the visitors, and more control for the branch and staff on the customer flow management. The smartphone applications are also very helpful in gathering feedbacks and other stats, which could also help the management to understand the performance and efficiency of the existing system.

Here are some benefits of Queue Management using Mobile Apps:

1. Join the Queue before Arriving at the Branch

Allow your customers to join the queue before even arriving at the branch. As we all know that sometimes the traffic in Dubai and also in Sharjah, could be very slow, traffic jams are normal during the busy hours. The customers who happened to stuck in traffic for let’s say 30 to 45 minutes is already anxious, and if they will have to wait in long queues, then this will also going to impact their mood. That is where a queue management system integrated with a mobile app can help. Businesses can allow their visitors and customer to sign-up for the queue from their smartphone application before even arriving at the branch or customer service centre.

2. Reduce Wait Time

Wait time will automatically reduce if a customer will sign-up for the queue before their arrival at the branch. Not only that it also allows the management to prevent crowding and rush in the waiting areas. Crowd or a large number of guests, visitors and customers in the waiting area also bring more trouble for the admin and service staff. Which could further annoy the customers. Preventing large crowds will not only ease the staff but it will also improve the customer experience and customer journey through the service delivery process.

3. Real-Time Updates and Push Notifications

The queuing system mobile app can automatically provide real-time updates. The smartphone applications are very flexible and at the same time very capable. It is up to your imagination and innovation that what functionality would you want to provide to your customers and visitors. Push-notifications, SMS and alerts are some of the great features. You can provide all necessary updates to the user from the various way along with a notification.

4. Branch Locator in the Mobile App

The queue management system smartphone application or queuing mobile app is a great tool. The customers/visitors can search and locate any nearest branch easily. With integration with any digital map/location provider, the mobile app user can even lookup for the nearest branch or the branch where they could reach at the earliest as per the traffic situation in the route. This is a very advance and great feature. There are so many possibilities and so many features that can be introduced into the branch locator to facilitate the customers/visitors.

Another very advance feature in the branch locator module of our queue management mobile app is to provide details about the ongoing queues for the branch. The branch locator can also point the visitors/customers to another nearby branch with less active queues. This also helps the user to identify and reach a branch where they could be served at the earliest.

5. Customer Feedback from the Queuing System Mobile App

Collecting Customer Feedback always help customer relationship and communication teams. This also provides you with a direct channel to communicate with your customers and visitors. Smartphone applications are the most commonly used mediums in Dubai, UAE. People feel more comfortable in expressing their thoughts through digital mediums rather a direct phone call or in person. So, the chances are very high that the customer will give you an honest opinion using smartphone applications. The mobile app also allows you to communicate with the customers, such as if you want to share new promotions, products, services, offers, etc you can utilize the application to push such news to a huge number of the customer without any additional cost.

6. Business Intelligence, Reports and Analytical Data

Business intelligence, reports and analytical data are very important for businesses. The reports and statistical data analysis can provide you a great business insight. You can accurately measure the efficiency of the system and you can easily highlight the areas which require improvements. The management can gather valuable business intelligence from not only usage and other stats but also from the customer feedback through a queue management system mobile app. This will help businesses a lot in taking productive decisions and forming their future strategies.

Conclusion

Benefits of queue management using mobile apps are equal for both the visitors/customers and the businesses themselves. The smartphone mobile applications help customers by providing them with a lot of many facilities. The communication and marketing department can also utilize them as a communication tool and businesses can easily market new products/services or offer through mobile apps without any additional cost. It reduces the workload on the serving staff and helps to improve the customer experience. Businesses can also use queue management system mobile apps to aid the implementation of their new policies and much more. The business intelligence gathered through statistical and usage data and customer feedback is priceless.

Businesses can benefit a lot from their queue management systems by integrating mobile apps. If you want to upgrade your queue management system or if you want to develop smartphone applications for your queue management system or for any other department, it is always important to reach out to a proper professional mobile app development company in Dubai, UAE, such as RSI Concepts. Please feel free to contact us through our Contact Us page.

Check this out: Importance of digital queue management system in 2021

January 13, 2021

Expected web designs trends for 2021

Technology changes fast, and 2020 only reinforced this truth in more ways than one. 2020 impacted every aspect of our lives, and Web design Dubai was no different. One of the biggest paradigms shifts this year was the rapid push towards a virtual world, as everyone stayed indoors and most, if not all, business activities were carried out online.

Online has become the new normal, and this renewed interest has led to some interesting cultural shifts that will impact our top web design trends and standards of 2021. Here we will take a look at 8 leading web design trends to dominate in 2021.

1. Dark Mode on websites and web apps

The use of dark mode was slowly gaining popularity in the previous years, but this skyrocketed in 2020 and is expected to be the leading trend for the latest website design trends. Practically speaking, dark mode reduces eye strain, especially in low-light conditions. This is especially relevant since most of us have spent the better part of 2020 starting at our screens. Also, dark mode lends a sleek and modern look to websites that highlights other important design elements. The dark mode also conserves battery power, which is why several popular apps and websites have rolled out dark mode for their users.

2. Lightweight websites for super-fast loading times

Fast websites have already been a trend for many years now. But with half of the world working remotely and major business functions across industries being carried out on the web, the need for faster websites is higher than ever. Web design Dubai trends of 2021 will emphasize on lightweight UI elements that do not compromise on the speed of the website. As businesses expect higher traffic to their websites and apps, customers expect a smooth and fast experience.

3. Smart loading of content

For websites that have no choice but to include a lot of content in their web pages, smart loading is the way to go in 2021. If all the content of the website loads at the same time, it could significantly affect the speed and user experience. Smart loading ensures that only the content that the user is currently seeing on the screen is downloaded. Content will only be loaded as the user scrolls down the webpage.

4. Augmented reality experiences

As we spend more and more time at home, augmented reality has soared in popularity. Many businesses like car dealerships are already utilizing this technology by providing users with a fully immersive experience through their websites. So a major web design Dubai company will certainly incorporate augmented reality into hot web design trends to follow in 2021.

5. Voice-activated interface for websites and apps

The way technology is rapidly changing; it is no surprise that voice interface technology is one of the top web design Dubai trends and standards for 2021. Many people now use Google and other service providers to use voice commands to navigate the web. Voice navigation has become more convenient than touch typing, and even safer because it keeps our devices hands-free in today’s COVID era. We can expect this feature to become important in web design Dubai.

6. Good multimedia experiences

One of the hot web design trends to follow in 2021 is the combination of text, images and video to provide users with rich experiences. Website design Dubai should account for simplicity and accessibility to users. Rather than present them with boring text that no one wants to read, a website in 2021 will use different media formats smartly to provide a thoughtful and immersive experience to customers. Companies that provide products or services that emphasize visual or auditory cues will especially benefit from implementing this trend in their web development trends 2021.

7. Progressive lead capturing and nurturing

We have seen many businesses transform all of their interactions with customers through a website or app in 2020. This trend is expected to continue well in 2021. This means that without direct interaction with leads, organizations across all industries are limited to interfacing with their customers over the internet. Lead generation has become the holy grail of marketing. Instead of spamming users with forms and asking too much information, progressive or dynamic lead generation mechanisms should be implemented by web design company Dubai as part of future web design trends.

8. Colourful minimalism

Minimalism is not a new web design trend. However, colourful minimalism is expected to peak and turn into one of the hottest graphic design trends of 2021. This is especially true for eCommerce design trends 2021 as they need to draw the attention of users to their products using multimedia and clean text without overdoing the other design elements. 2021 will drive the message that minimalism does not have to be boring.

These are our expectations of the 8 leading web design Dubai trends to dominate in 2021. This year’s expected trends seem to indicate that website design company Dubai will seek new heights of realism while developing websites. COVID-19 has created a situation never seen before where web designers have to blend digital and reality in order to create functional, easy-to-use websites that are inclusive and accessible.

Check this out: Website Development with leads management system

January 12, 2021

Importance of digital queue management system in 2021

No one likes to wait in line in today’s day and age. A business that makes its customer wait is bound to attract negative attention and even worse, lose the customer. A proper queue management system can make a world of difference to any customer-facing environment.

As we enter 2021, organizations face a completely different business landscape to sell their products and services. The digital market has become the biggest revenue generator for businesses and customer preferences have changed in the post-COVID-19 era. Here we will look at the importance of queue management system for customer experience, and especially how technology can transform queue management.

As there is an increasing number of people visiting the online market place, organizations across all industries have been compelled to re-evaluate and revamp their business strategies in favour of reaching their customers online. This is where a digital queuing system and the 7 benefits of using an online queue management system become apparent.

1. Increased customer satisfaction

The biggest benefit of a queue management system is that it leads to an exponential improvement in customer satisfaction. In a physical store, there will be employees to cater to customers and help them find what they are looking for. However, in the online space, the customer has to make navigate your marketplace and make decisions themselves. A robust queue management system that makes your service delivery mechanisms faster and smoother will result in a happy and loyal customer base in the long run. Most queue system Dubai today use the latest technologies and features like a mobile queue management system that will enhance the customer experience.

2. Reduced wait times for customers

A digital queue system will positively impact the digital customer flow management by reducing perceived wait times. If the customer is taken through a streamlined process wherein, they get all the information they want from the moment they visit your marketplace to completing the purchase in the least amount of time, it will have a positive effect on satisfaction, productivity and revenue.

3. Simplifying communication in 2021

Social distancing and staying at home has become an unspoken rule. In these circumstances, most businesses and organizations rely on digital channels to reach their customers. A queue management system provides an effective and efficient way of communicating with people and providing them with relevant information. Let us take an example of the benefits of queue management for dispensaries. In this pandemic era, dispensaries cannot risk people queuing up in their stores to buy medicines. Through a digital queue management system, customers can be informed of available time-slots during which they can visit the dispensary, or even have their medicines delivered home. This is how technology-enabled queue management can keep people safe without affecting the business process.

4. Optimise costs and increase revenue

The pandemic has affected almost every industry in one way or the other. Most, if not all businesses have had to shut down their operations fully or partially for the better part of 2020. Increasing costs and other logistical overheads have caused innumerable problems all around the world. While many organizations have switched their operations to the digital space, they are still struggling to keep costs in check and boost revenue. One main reason for this is that they lack a streamlined customer experience management which prevents more people from making a purchase. An intelligent queue management system Dubai understands the customer flow and is optimized to maximize efficiency and lower costs.
Having a queue solution reduces the cost of employing additional resources to manage customer queue and even eliminates the need for additional staff to resolve tickets.

5. Modernization of digital space and resources

2021 is predicted to be a highly competitive year for businesses as they try to improve their volume of sales and redefine business practices to ensure continuity. A queue system in a physical location will help to modernize the physical space of the store or organization and use it for other purposes. But since sales are predominantly carried out in the digital realm, a digital queue system Dubai is essential to manage your digital space. Technological innovation in queuing solutions that meet the needs of the market ensures that customer management is done with minimal overhead on an organization’s digital resources, and therefore these can be repurposed to serve other critical business functions.

6. Staying ahead of the competition

Customers will find no advantages of standing in a queue physically, however, a virtual or digital queue system can actually keep you and your customers happy. Dubai is a market that is known to embrace cutting edge technology faster than anywhere else in the world. Companies are beginning to understand the change in consumer behaviour and perception in 2021, and are reacting accordingly. The best visitor management systems of 2021 take extra measures to provide a unique and convenient experience to users. It is crucial for organizations to stay ahead of the competition and invest in a professional queue management solution that is innovative and consumer-friendly.

7. Promote a positive organization image

Not adapting to changing consumer trends in the market sends the wrong message to your customers. The adoption of technology became widespread in 2020 and will only continue to be so in 2021. Therefore, it is essential for any business that sells its services or products in a retail environment to adapt to such changes by integrating queue management with other enterprise solutions. This will also promote a positive image of the company among the general public.

Times have changed and so has consumer behaviour. Organizations need to adapt to these changes in order to sustain their business and doing so requires investment in customer-focused technology like mobile queue management. RSI Concepts is the leading queue management solutions provider in Dubai. We have helped many organizations upgrade their customer flow management with the latest technology. Feel free to approach us to revolutionize your customer journey.

Check this out: Queue Management System Integrated with Appointment Management System

January 2, 2021

Website Development with leads management system

A website has become an integral part of every business in today’s world. They are important for visibility as customers can access a website from anywhere, at any time. A website will enable potential customers to avail your key services or get the information they need, which is an important step towards generating leads. Web development UAE is therefore essential for any business looking to obtain leads online.

Having a website is only part of the process of generating leads. In order to track and nurture leads into a revenue-generating opportunity, you need to invest in a digital lead management system. Businesses consider lead management a crucial activity in their sales and marketing process. But many of them are not aware of how to do lead management that improves conversion. Web development UAE offers a fully functional system integrated into the website which will help to improve the overall effectiveness of your marketing and sales efforts.

What is lead management?

It is a marketing and business process in which incoming leads (people visiting your website) are captured, analysed and nurtured so that they can be converted to new customers. In today’s tech-savvy world, it is important to have a proper lead and CRM system in place to convert people who are interested in your product or service into revenue-generating customers.

Let us take a look at how CRM and lead management is achieved during website development and some advantages of lead management software.

1. 360-degree view of lead life cycle

During website development UAE, if a CRM and lead management are integrated with the website, then you will be able to track leads right from day 1, as soon as the website is launched. This will avoid missing out on potential customers by enabling proper tracking and conversion of leads on the website.

2. Access to data becomes easier

It is impossible for a business to turn profitable without properly analysing customer data and tweaking the business strategy according to insights gained from this data. Easy access to customer data is part of how to do lead management that improves conversion because you will be able to visualize data from leads and streamline your sales path accordingly.

3. Marketing automation using website development Dubai

A good web design and development company will implement a digital lead management system that can automate most of your marketing processes. It can help you set up and omnichannel marketing automation strategy to funnel new leads and increase the probability of conversions. Once you have converted leads into customers, automation will also help in retaining them by maintaining loyal relationships with your customers.

4. Dashboards and reports

A lead management software implemented along with web development UAE will help you measure and analyse every aspect of your lead generation strategy. This can enable a business to identify weak areas and improve your sales process resulting in a higher ROI for your company.

5. Time and cost savings

An automated lead and CRM system will eliminate redundancy, maximize resources and save your business a lot of time and money. With a good CRM and lead management implemented during website development, you don’t have to employ extra resources to capture leads or manage the sales funnel.

6. Centralized customer information

A big advantage of having an online lead system is that all information obtained through the website is stored in a database. This makes it easy to follow up on leads and convert them, or identify cold leads without having to crunch through hundreds of documents. You can also analyse and track key information about leads to improve conversion rate.

7. Optimum integration with website

If a web design and development company builds a lead management software into the website during the time of web development UAE, then it ensures seamless connectivity with other marketing tools and processes that have been implemented by the company. It will also make integrating fully-fledged CRMs into the website easier.

A platform is essential to convert people who visit your website into potential customers. During the process of web design Dubai, it is highly recommended to integrate a digital lead management system. This way, you can be assured of not missing out on any lead visiting your website. When integrated during web development UAE, it will make the journey of your website visitors from leads to happy customers a much easier one.

Check this out: 5 Changes in your Website that can generate more Business

December 29, 2020

5 Changes in your Website that can generate more Business

No matter what type or size of business you have, if you are operating in Dubai, UAE, you must have a website. In UAE almost 95% of the population have access to the internet, smartphones are very common, and this trend leads to a huge change in the customer’s expectations in Dubai, UAE. Now, in case of a physical branch or outlet or shop you can easily measure the number of customers and find out why they haven’t done a purchase, but in case of the website you might be able to get the exact number of people visiting it but it is very hard to understand why they are not making any purchases or why your prospects are not converting into leads? This is why you should always acquire a professional web design company in Dubai, UAE as RSI Concepts. Even if you are acquiring a professional web development service, you still have to be able to understand the major factors and changes that can improve your website’s user experience.

See More: Best Business Startup website ideas in Dubai

Study User Behavior Metrics and Plan a Strategy

Before you start revamping your website you should do a thorough study of user behaviour metrics and perform an online conversion audit. For that, you only require user statistical data. We can easily extract the required data from the free SEO tools such as Google Analytics and Search Console. These tools can help you understand your user’s behaviour and their preferences on your full website along with segmented data for the homepage, product pages, services pages, and other pages. You can easily download that data for your analysis and can easily identify which pages are doing well and which aren’t. This will not only help you identify the popular content of your website but it will also help you identify which of your strategy and design is performing well than the other. You can set up new goals and marketing strategies to revamp your website accordingly.

Here are the 5 major changes in your website that can generate you more business and leads:

1. Simplicity is always Appreciated

Simplicity in the web designs is always appreciated by the audiences in general. Everyone likes a simpler design which can provide them instant access to the information they are searching for. Over-designed web pages always confuse the visitors and make the navigation complex, which leads to a poor user experience and less conversion. Your website is 100% similar to a physical outlet yet more powerful, how would you feel if someone visits your branch or business and you failed to provide them with the service or product even if you still have it? Not a good feeling, you should also focus on your website in the same way, if people are visiting it but are not converting you should seriously think where are you lagging and what can be improved. Although the website visitors and their conversion rates are different than a physical branch or outlet, still it could work in the same way and is capable to target huge audiences without any area or boundary limits.

2. Add Multimedia and Graphical Content

We being a leading web design consultant and developer in Dubai, UAE always stresses the importance of multimedia, videos, animations, and graphical effects to our customers. These days’ people tend to interact better with multimedia content rather than long stories and textual contents. It is also human nature that we perceive and absorb information better from the multimedia content rather than the textual content. The science also suggests that textual content triggers the imaginative part of our brain which could also sometimes lead to confusion especially when the content is not prepared by professionals.So, having relevant, short and precise videos or animations could help you a lot.

3. Evaluate and Transform the Customer Journey and User Experience

Evaluation and transformation of the customer journey and the user experience should be your top priority whenever you are revamping your web design. Although this may sound difficult it is way too easier and simpler than what it looks like. Here is a few points that will help you build up a strategy for your users’ experience and customer journey:

Think from the customer’s or visitor’s perspective.
What information they might be seeking if they end up on one of your services’ or products’ page?
What information could potentially influence their decision to convert or purchase?
What features or advantages distinguished you from other product or service provider in Dubai, UAE?
How this purchase or decision could impact on the customer’s or visitor’s life?
What additional benefits they will get other than this particular service or product if they sign-up with you or make a purchase from you?

If you write down these questions and then answer them by yourself and also ask for other relevant people to opine on it, then you could easily get a clear picture of what sales pitch you should use or what you shouldn’t highlight in the web design. This will also later lay down the bases of your web design to support highlighting the valuable information and content.

You should involve the salespersons or the customer service representatives in these discussions and ask them for their advice and suggestions. If you could manage to conduct surveys to your existing customers that will be a great help. These activities will not only help you understand the specific product or service but will also provide you with more valuable data in form of suggestions and maybe complaints too. Later you can utilize this data to plan your web design revamping strategy.

4. Enhance your Brand Identity and Build Trust

What is the brand identity? Well, that is not as that complicated to understand. Your brand identity if the collective general point of view of your brand among the masses, both your customer and non-customer audiences. Your brand identity is your overall reputation. In modern times, in Dubai, UAE your entire brand identity relies on social signals and online reputation. As the general population here spent a lot of time in online surfing and it is a general trend to seek for something online before making an actual decision. This makes your website the backbone of all your online activities.

Here are some key points that can help you enhance your brand identity and building trust among your targeted audience and your existing customers:

Client Testimonials

Having a dedicated section of client’s testimonies, online reviews or rating and feedback helps a lot. People tend to stay more than 20% of their visit duration at the client testimonials section. No matter where you put them, people read them. This could influence their decision a lot.

Client and Business Partners

Having popular brands and big names in your business partners or customers lists at the homepage could be a great influence on the decision making of any prospect. If a prospect or visitor saw their competitor or a brand which they follow or are already partner with they tend to rate you higher than your other competitors.

Portfolio Page

Having a dedicated portfolio page will help the visitors to explore your previous clients and partners. This also builds an impression of your brand as a successful brand, and success attracts everyone. The prospects will build an impression in their mind that if you have successfully delivered to that many organizations or such big organizations then you will be capable of meeting their needs too.

Dedicated Product/Service Pages

Having dedicated sections associated to specific products and services is always helpful, this not only provides additional information to your customers but it also helps you presenting more information with more sales pitches and more chance to convert a prospect into a lead.

Responsive Web Designs

If you have an online marketing or digital marketing strategy in place and you don’t have a responsive website, then I don’t know how could you have survived this far! A responsive web design is a website that automatically fits its layout as per the device or screen it is opened from. Back in ‘ancient times’ there were two websites, one for the desktop or laptop preview and one for the mobile preview the mobile websites were like m.yourdomain.com. Now everyone has a responsive website. As the smartphones are growing smarter and larger there are hundreds and thousands of different smartphone models available with the different operating system, different web browser, and different screen sizes. A responsive website could adjust itself on almost all of them effectively without distorting the layout. It is very important to have the same customer journey on the mobile phone as well.

If you do not have a responsive website, and your prospects and customers are opening them from their mobile devices such as Apple iPhone, iPad or Android Phone or Samsung phone or tablet, then they will immediately get a bad impression as they won’t be able to navigate through the website easily. This results in a lack of trust for the brand.

5. Create Content for the Targeted Audience

Content is always a very important factor in your online conversion rate. The content should be relevant, precise, capable of providing information and adding value, descriptive, short, and in easy-to-understand language. You should know which audience or market you are targeting, let say you want to target UAE market, then your content should be in-line with the UAE market trends, culture and also the popular languages, such as for UAE, English and Arabic are the best choice. If you are targeting only a minority, let say you are selling Indian Food Stuff, then you should translate your website in Hindi as well. These minor things will build an excellent impression of your brand. The visitors will think that you care for them and you are doing efforts to facilitate them. This will also lead to an increase in sales.

Language is not the only thing, your textual content itself should be in-line with the design elements, and your conversion route. Try to put all important products/services on the homepage. For the internal pages, it is always better to discuss one subject at a time. Here are certain points that you should consider while preparing the content for your website:

Prepare the content before the design
Your content should support your goals and targets
The content should be, short, precise, appealing, easy-to-understand, less technical (unless required), in-line with the design elements
Use taglines and different sales pitches for different services/products
Highlight important content
Use multimedia content, such as photos, images, graphics, videos, animations, 3D
Prepare a simpler information navigation structure
Optimize the content for responsive design and smartphone or mobile devices too

If you keep these points in mind while preparing the content for your website, it will not only improve your conversion rate but it will also help you build a good brand reputation.

Conclusion

Before you revamp your web design, it is important that you evaluate your existing website in detail. Revamping could make or break your brand image online which will directly impact your overall brand identity and business. In the above guide, we have listed a few very important points to consider when you are revamping your website. Dubai, UAE is a multicultural hub, with very high standards and quality demand. Make sure you are providing the same in each and every interaction with your customer and prospects. The website could play a major role in your online strategy which will help your business to grow and explore the unexplored market. Your web design will provide you with a competitive edge which could distinguish you from your other competitors. Take this project very seriously and it is always wise to acquire a professional web design agency in Dubai, UAE such as RSI Concepts. If you are planning to revamp your website or need our help just to evaluate your existing website and marketing strategy please feel free to reach us out through our Contact US page or leave a comment below and we will get back to you.

Check this out: How to choose the best web design company in Dubai?

December 27, 2020

How to choose the best web design company in Dubai?

We always try to educate our clients and stress the importance of their website in the modern world. As digitalization is taking over very rapidly in Dubai, UAE and trends have been changing, the online domain becomes much more important than ever before. No matter what industry you belong to or what type of products or services you are selling, if you want to build your unique brand identity and a good reputation, then your online strategy is necessary and your website happens to be the centre of gravity for your online strategies. You might be spending extra on your social media platforms, maybe hired dedicated teams to handle your social media and other online strategies and advertisements, eventually, everyone will end up on your website, and this is where it could either make you all efforts to pay off or wasted.

That is why when it comes to develop a completely new website or revamping of your old website you would have to acquire a professional web design company in Dubai, UAE. But since there are hundreds of web design and development agencies operating in Dubai and other parts of UAE, then how could you make it sure that you are selecting the best web design company? In this guide, we will discuss a few basic factors with which you can easily evaluate by yourself to determine if a web design company is suitable for your needs or not.

Here are the basic factors and different stages of evaluating a web design and development company in Dubai, UAE:

0. Define your goals and objectives first

Before we step into the list of the important factors to choose the best web design company in Dubai, we also want to discuss one very important point which is to ‘define your goals and objectives first’. As your website is an integral part of your broader online marketing strategy, so you must have to define your goals and objective for your marketing campaign and the website itself. Once you are set with a clear goal of your marketing campaign then start thinking about the website that can support these goals.

1. Prepare a list of the web design companies that you would like to work with

You should prepare a list of the companies that you want to work with. As you are seeking a web design agency in Dubai, UAE. So, start with evaluating the websites of the web design agencies, as they are selling the same thing so they should have displayed a remarkable design with extremely well user experience for their website visitors.

Here are a few steps to shortlist web design agencies in Dubai, UAE:

First, evaluate their website in terms of design and functionalities
Then look up for their portfolio and work samples
Check their social media and online profiles
Explore further to try to find online reviews about the selected web design companies
Ask your colleagues and friends to suggest you a web design agency in Dubai with which they have previously worked and had a good experience
Don’t rely on the directory listing and third party ratings, it could be misleading or confusing

Once you shortlisted some web design agencies, let say, 8 companies that you have shortlisted from the above steps and online searches from Google or Social Media, etc. The next step is to contact them one by one.

2. Contact the shortlisted web design agencies

Contacting the shortlisted web design agencies is the first step into your deal with them. You can usually find contact numbers, address and the email ID on their website most likely in the header/footer and obviously at their Contact Us page. The best approach is to leave a ‘call back request’ or fill in the ‘contact form’ or ‘request a quote’ form. Here are some points to be noted:

How much time do they take to respond?
What kind of email they have sent you in response?
If they have sent you a very lengthy email with multiple discount offers or attractive packages, etc then ignore them.
If they take too long to respond, then ignore them too, either they might be very busy, or else they have a lazy team, which could later cause you difficulties in project execution and support.

Usually, companies set auto-responder which you receive within a few minutes, then some salesperson or technical consultant or business analysts approaches you, try to evaluate how they have had approached you? try to evaluate the person:

What questions did they ask you?
How technically sound do they look?
Did they ask the right questions to gather relevant information to understand your requirements or just an ordinary sales pitch?
How confident they were in answer to your queries?

And stuff like that. If at this point you feel okay, then set up a meeting and do a proper requirement gathering session.

3. Set up a requirement gathering meeting

The requirement gathering meeting should be thorough and detailed. Prepare some questions beforehand and include them in the discussion. Try to evaluate the team who came for the meeting:

How technically sound they are?
What kind of questions they have asked you?
Did they provide satisfactory answers to your questions?
Don’t go in technical details but keep it to the objectives and your expectations from the web design.
Evaluate their suggestions that how convincing and relevant those suggestion were? Could you further improve your website with their suggestions or not?
If the web design agency only takes down your requirements and do not suggest anything from them, then ask them for their suggestions and ideas, and evaluate them too.

If you felt satisfied with them then move to the next step.

4. Request for Proposal and maybe a Presentation

Once the requirements are conveyed and clear project scope has been defined, then let the technical/IT teams from both sides agree on the technical details. Usually, this can be done through emails or a few short conference calls between the two teams. This doesn’t take much time. Once this process is done, then request a final proposal from the web design agency. They might share it in email, but ask them for a meeting to discuss everything face-to-face. This will not only expedite the process but will also help you make a quick decision. If the website development company request for a presentation then let them do that, you might get more valuable information.

5. Request the Web Design Agency to provide you Sample Work and a few Clients

By this time your list has already been reduced. You might be left with only three or four web design companies to choose from. So, request them to share their sample work with you, and also a list of a few recent clients. Contact their clients and asked them about their experience with the agency. This will significantly help you in getting a neutral opinion about the vendor.

6. Evaluate the Contract Thoroughly!

Evaluate the contract and their terms and conditions thoroughly. See if their terms and conditions are only to protect their interests or are set up on neutral grounds as per the industry standards. You are the client, they must have to abide with your terms and conditions. But of course, your terms and conditions shouldn’t be so tough and one-sided. Agree on payment terms and deadlines.

Read Also: Website for Branding

7. Support, Maintenance Contracts and SLAs

This is a bit tricky part and we being a leading web design company in Dubai, UAE often noticed that the customers don’t usually pay much attention to this part. Your website is not just a product which you buy or request a custom-built for you and wait until the warranty gets expired. But in the modern market in Dubai, UAE and all across the world the websites have become more like a service. Which requires a reliable vendor or partner who can assist and support you with your regular needs of updates, upgrades and changes in the website. Request them for the Annual Maintenance Contract (AMC) and their after-sale support policy.

SLA is a service level agreement. It is an agreement that defines the terms and conditions of any IT service’s service delivery mechanisms. Whenever you are building a website, you need to host it somewhere, either you can host it in your local data centre, which obviously will increase you’re internal IT cost. So, the best approach is always to host your website on third-party hosting or cloud hosting. Whenever you are hosting on such platforms they provide you an estimated downtime and service recovery time in case of any interruption. Compare the SLAs of the shortlisted web design agencies too. Just a minute fraction could translate into hours or days if the SLA is signed for just only one year. So, be vigilant.

8. Data Privacy & Protection Policy

Data Privacy & Protection is very important. Especially when you are also having your emails hosted along with your website. You must sign a separate NDA (Non-Disclosure Agreement) with you web designing and hosting provider company to ensure your data will be protected with them. If you are hosting sensitive data such as emails or if you have any portal that allows uploading of documents such as complaint management system or something which is a part of the website development then you must have a data protection plan in place. You can achieve 99.9% uptime and data protection by requesting, SLA, backups and fail-over protection services from the hosting provider. Discuss these things in details with the web design company and then decide whether if you need any such additional service or not. As they happen to be a bit costly.

Conclusion

How to choose the best web design company in Dubai, UAE is not a simple question. Although it is a tricky job, if you consider all of the factors and steps we have mentioned in this guide, you can easily find a suitable technical partner and vendor for your business. As in UAE, there are hundreds of web designing and development agencies working, so finding out a reliable web design and development agency may sound difficult but in reality, it isn’t all you need is to pay attention to certain things and do the process in a very manageable manner as we have described in the above guide. At RSI Concepts being a very reputable web design and development company in Dubai, we always share such guides and blogs to help our customers and visitors. If you want to build a new website or a revamp is required or simply you want to evaluate your existing website, please feel free to approach us through our Contact Us page or leave a comment below and we will get back to you at the earliest.

Check this out: Why smart kiosks are the future?

December 27, 2020

Why smart kiosks are the future?

Smart Kiosks are getting smarter, especially in the coming years, we are expecting a variety of integration of latest technologies, software tools, hardware accessories, and maybe AI and IoT to the kiosk machines. The computing engines are getting faster and smaller, the screens are getting better, the internet is getting faster, the cloud computing and remote controlling features all are combined in a single machine could result in wonderful user experiences. The smart kiosks have potential to completely change the communication and servicing industry landscape, as the smartphone has already revolutionized the service and marketing industry, the market researchers and tech-experts are also predicting the same future and similar impact for the smart kiosk industry too.

Smart Kiosks in Dubai, UAE

As the competition is getting tougher and the user experience is becoming a top priority in the markets like Dubai, UAE where multiple service providers and retailers are working in competition, the smart kiosks could provide you with a great competitive edge over your competitors. If done correctly it could be a game-changer for your business. Earlier the kiosks were only used in particular places such as airports, customer services offices, banks and a few others, but now the businesses and organizations are adopting the smart kiosk technology rapidly to stay ahead of their competition. Healthcare industry, food industry, educational institutes, retail sector, hospitality industry, transport, government offices, HR Departments, and everyone is using smart kiosks as a very effective tool to improve the user experience. Customer happiness and customer satisfaction are considered to be the backbone of a business in competitive markets such as Dubai, UAE.

Smart Kiosk is a Self-Service Portal

Smart Kiosk is a self-service portal that is performing very well in the market. Having the facility to integrate powerful software tools, and multiple hardware accessories such as touch screen, printers, EID scanners, RFID, Passport Scanners, payment acceptance facility, credit/debit card POS and multiple other options have broadened the smart kiosk’s operational domains to completely unprecedented levels. There was a time when the digital smart kiosks were serving only in a few handfuls of industries such as ATM machines, or Petrol Stations, etc. But nowadays, if you are living in Dubai, I can bet there will be never a single day in your life when you never see, use or pass by a smart kiosk. This is how much these digital self-serving machines are integrated into our society.

How Smart Kiosks became a Necessity?

There are multiple factors that played role in making smart kiosks from an optional or luxury service to a necessity. As the information technology and smartphone have integrated into our society the trends and customer’s behaviour changed dramatically. Here are the most influential factors in smart kiosk progress over the past few years:

The customers’ expectations became so complex
Customers’ satisfaction and happiness is a key to maintain steady growth
Automation and ease-of-use becomes the top priorities of the customers
Labor Cost, Human Factors and Innovations in Communication Industry
Smart Kiosks have emerged as a very reliable and effective tool to sustain profitability
Digitalization enables access to more analytical and statistical data which helps the businesses to not only measure the performance but also allow them to do changes and their processes to further enhance the customers’ experience

Smart Kiosks not only improve the service delivery mechanisms but also reduce the human dependencies in so many things. Which itself allows the organizations to do innovation in their methods and practices to facilitate their customers as well as to ensure happy customers.

Smart Kiosks are Cost-effective

Smart kiosks are very cost-effective, as technology is becoming cheaper every day and more reachable, the smart kiosk industry is also progressing the same way, more manufacturers are joining in, the supply chain and manufacturing markets are becoming more competitive and are producing more cost-effective solutions with more advancements and technological innovation. The smart kiosks can easily be produced as a single purpose or general-purpose machine, depends upon the customer’s needs and requirements, the technology itself can be completely repurposed with ease and convenience which even further ensures the longer life span and less cost.

How Smart Kiosks can Improve Profitability for Long Term?

The smart kiosks can improve your profitability in long term. Businesses can easily afford a kiosk then opening up a full branch, this enables them to access broader markets and new areas. The smart kiosks allow automation and ensure customer happiness which also helps and supports businesses in managing their operational cost without compromising on the service delivery quality. The digitalization allows businesses to manage and monitor everything as per their convenience and comfort in real-time, the content and the software application can also be changed or updated immediately from the head office or remote location, thanks to the modernization of cloud services. The smart kiosks and the software application allow deep insight into the user’s behaviour and system usage data which help organizations and businesses to make decisions and build future strategies.

Conclusion

Why smart kiosks are the future? The smart kiosks are expected to integrate futuristic technologies in the coming years. World giant electronics manufacturers are investing heavily in the R&D (research and development) to reduce the cost of the hardware and to introduce new innovative technologies. The screens are getting better and cheaper, the computing components and other hardware accessories are getting better and cheaper, the software development platform is getting easier and advance, the IT industry worldwide is investing in this software to bring new innovative ideas.

For businesses and users, it is a win-win situation, a business can rely on smart kiosks and maintain high profitability for long terms, the customers are getting services near to their homes and workplaces. The digitalization leads to a whole new era which enables the organizations to collect valuable statistical and usage data and also feedback from their customers to further improve and enhance their services and products. It is certain now that in coming future all types of industries will utilizing smart kiosks in one way or another.

Check this out: How to Collect Customer Feedback in 2021 and why it matters?

December 17, 2020

How to Collect Customer Feedback in 2021 and why it matters?

As 2020 have dramatically changed everything, the basic business practices and norms are changed, moreover, the service delivery mechanisms are completely changed. People are expecting a whole new eco-system. Businesses have immediately adopted this change and did whatever they could do to satisfy their customers by improving the customer journey and overall customer experience. Let us say you made huge changes and invested a lot to facilitate your customers, but how would you know your strategies are working and the customers are truly happy? What is the impact of all those investments on your customers experience and how did those upgrades improve customer satisfaction level? The answer is a super-efficient customer feedback system!

Why Customer Feedback Matters?

A customer feedback system will let you understand the impact of your current upgrades and changes that you have made to meet the new demands of the customers. Their feedback will help you further improving the process and evaluating your current setup. By gathering customer feedback you will be able to understand their perceptions and their thoughts, and of course their demands. This customer feedback not only allows you to take vital decision to improve customer experience and customer journey, but it will also help you to evaluate your existing service delivery mechanisms and customer journey. As there are a lot many feedback collection methods, so you also have to choose which method is suitable for you and can ensure good results. The year 2021 will be a completely new era in the service industry and in this blog we will elaborate on different methods to gather customer feedback in the year 2021.

Here are a few benefits of collecting customer feedback:

Chance to understand customer’s preferences, their likes/dislikes
Customers will feel that your care for them and their suggestions matters a lot for you
Build trust in your brand, improve your reputation and enhance your brand identity
Understand the new market trends, demands and people’s expectations
Take vital decisions to improve your services/products and service delivery mechanism
KPIs will help to improve the customer journey and evaluating the agent’s efficiency
Help to retain the existing customers and also maintaining a steady growth
Help in the decision making for future investments and innovating new ideas to improve customer satisfaction and service delivery mechanisms

These are just a few major benefits you can get by collecting customer feedback. In short collecting customer feedback will help you a lot in keeping up with the new trends of 2021 and gaining a competitive edge.

How to Collect Customer Feedback in the Year 2021?

Well 2021 will be a completely new landscape for the service-based industry, not only the behaviour of the customers/visitors will impact your growth but it could also directly impact your reputation and brand identity in the market. So, it is very important that you collect comprehensive feedbacks and conduct surveys, do follow-ups with the customers and request them to share their experiences and thoughts about their last visit to your branch.

Here are the most popular and most effective methods to collect customer feedback in the year 2021:

1. Customer Happiness Meters

Customer Happiness Meters are the most simplified form of collecting customer feedback. Usually, the feedback is taken in the form of a happiness scale which indicates how was the customer’s experience at the branch. The meter could range from 3 to 5 simple icons or emoticons or buttons. These inputs range from a visual representation of worst experience to great experience and in between usually followed up by a simple question such as “How was your experience today?” or “How well you were served today?” This type of feedback has the highest attempt rate.

To further improve the interaction you can also link your customer feedback system with your digital queue management system or CRM software to link the feedback to the customer who is providing the feedback and in case of negative feedback, your support staff could later contact them to learn more about their experience and to take more suggestions. Another simpler method is to request customers to input their contact details after submitting negative feedback, though this will reduce the feedback rate still it is a very effective method.

Usually, the customer happiness meter is installed in touch screens and tablets and placed on all counters, or at the entrance or exit points, where the customer can easily access it. Different businesses require different solutions.

2. Customer Feedback Surveys

Traditional surveys are always the best approach to get a deeper understanding of your customers experience and their expectations. But in today’s busy life who has time to conduct 30 minutes or 45 minutes long customer feedback survey? It requires a certain strategy to make people conduct such a long survey. However, these days single slide, or a few slide surveys are the most popular form. It also depends on which platform you are conducting the survey through. As usually on the website a popup with basic or no personal info and a one or two slide survey is the most efficient way to collect the feedback on a large scale from a very large audience.

Some surveys are targeted such as they are designed for a particular product or service and catered to a specific audience. Either through emails, SMS, social media, QR codes, etc. Such surveys have a lower rate but can provide very specific information. If you want to improve or evaluate a particular product or service you can use such surveys to collect feedback.

Of course, when it comes to the survey you might have tons of questions that you want to ask your customers, but you must have to make your survey short and precise. Here are a few tips you should consider while designing a customer feedback survey:

The first and very important point is to have a clear goal and objective of the survey
Ask only those questions which can help you with your goal
Avoid irrelevant and suggestive/leading questions
Use open-ended questions
Try to maintain a flow in the questions and arrange them with great care
Use very simple and easy-to-understand language
Avoid technical questions or complicated questions
Choose the answers wisely
Create interesting graphics for the slides
Create a closing slide or thanks message at the end of the survey

The customer feedback surveys can be transmitted on various communication channels, so sign-in or collecting the identification/personal information should be short and easy, also allow anonymous sign-ins for online surveys, this will ensure your audience that they can bluntly describe their emotions without any fear of being identified for the negative feedback.

3. Smartphone Applications

Smartphones are already surpassing the numbers of traditional computing. Especially in Dubai, UAE and all across the GCC, people often have high-end smartphones with internet connectivity. In UAE almost 90% of the population is using smartphones and have internet access. This lead to an entirely different trend, people tend to look up in the smartphone for everything from groceries to buying properties, everything is available on the internet just a few taps away in your mobile screen. People also tend to search for their common problems on the internet from let say their cat is not eating to headaches and illnesses symptoms, people are searching for everything through their smartphones.

This is the reason more than 90% of the businesses are also offering different services through their smartphone applications. As the year 2020 lead to a whole new online era, the market is also shifting its focus from more traditional to smart and online approaches. Smartphones applications are providing ease-of-access, comfort, convenience and they save a lot of time. You can offer small surveys on your mobile phone applications, let say if a customer is performing a certain task, at the end of that task you can ask them for their feedback, as the customer has recently used a specific feature so the chances are very high that they will also do the survey or feedback related to that.

4. Transactional Emails

This is also a great method to collect very precise and targeted customer feedback. The transactional emails are the emails that you send to your customers after doing any transaction or performing a certain task, such as I have visited my bank to update my contact details, after a day or two when the new information got registered they will also send me an email. Or for example, I have recently purchased a watch from Amazon and they sent me an email after the delivery. Did they ask me how where the product and my overall experience? Such emails are called transactional emails. They have a very good rate and people tend to do such surveys more often than any other email surveys. You can use such emails to ask them a few simple questions about their experience at the branch, bout the service agent’s behaviour, about the product or service itself or any such questions. But ask only relevant questions that will help you with your survey goal, do not make it complex or complicated, otherwise, people will not attempt it or even left it after a few slides.

5. Phone Calls

Although this is a bit traditional way to collect the feedback and it also involves multiple variables, but still the data we can collect is quite useful. You can utilize your existing call centre or support staff with a little bit of training to start calling customers and asking them for their opinions, try a little bit research, sort out all the customers as per their occupations, choose a suitable time accordingly to make the calls, avoid calls in the off hours, or weekends, or early morning. Ask your customers for their consent first before shooting out the questions, choose questions wisely, make them easy-to-understand, small, and subjective. Do not ask for personal information, just confirm the name and their visit schedule and ask them about their experience. It is always the best approach to call a customer on the very next day of their visit to your branch. If you will call them after some time, they might not respond well, or chances are you might fail to get their actual opinion, they might try to escape from the call and give you an only positive or neutral response.

6. Social Media Polls and Voting

Social Media platforms have completely transformed the marketing and communication landscape in Dubai, UAE. Everyone spends multiple hours on social media platforms in a single day. People get connected to their friends and relatives through social media platforms, they share their opinions, view news and consume all sort of information from these platforms. Usually, people feel more comfortable in giving their honest opinion and expressing their thoughts on social media platforms. If you utilize social media platforms you might be able to collect valuable customer feedback data from there.

But in social media there are certain things that you must understand before starting any campaign, the first and foremost important thing is that you should have to understand the particular social media platform which you are using let say, Facebook, Instagram, Twitter or LinkedIn are the most popular social media platforms, all businesses have their presence there. People often do short polls and ask for other’s opinion through voting, or short questions with multiple options, single question surveys, etc. These are the most popular and most effective methods to collect customer feedback from these social media platforms in Dubai, UAE.

Conclusion

Before starting a customer feedback collection campaign you should determine the clear objectives and the goals of the data collection. Then choose the most appropriate method to collect your customers’ feedback. Prepare the questions and answers carefully, use open-ended questions, avoid suggestive or leading questions. Make it short and less time-consuming. Then gather all the feedbacks and sort them out accordingly, generate reports from the data you have collected either by a single channel or multiple channels. Then evaluate your current service delivery systems, mechanisms, queue management systems, customer flow and service delivery efficiency. In short, evaluate the entire customer journey and customer experience to determine how customer satisfaction can be further improved.

Take actions to improve every aspect which could impact customer satisfaction. The year 2020 was totally unprecedented, the marketing research agencies and academics are still analyzing the impact on the service industry. RSI Concepts being a leading IT consultant and service provider in Dubai, UAE, we have already introduced a lot of innovations in our existing products and services along with many new solutions to meet and greet the new market trends in Dubai, UAE. You are welcome to reach us through our Contact Us page or through the below comment box.

Check this out: Sharjah Library acquired Customer Feedback and Survey System from RSI Concepts

December 15, 2020

Queue Management System Integrated with Appointment Management System

Businesses who have to deal with the customers at their premises are often facing troubles in managing the customer flow, especially in busy hours. This lead to unsatisfied customers, which is very bad for the business and its reputation. A digital queue management system could solve the problem by effectively managing customer flow. Queuing Systems also reduce the wait time and improve service delivery efficiency, which significantly increases customer satisfaction and improve the overall customer journey through your branch. If an appointment management system is also integrated with the Queuing System (QMS) then the overall system performance and efficiency can be doubled, the customer wait time can be further reduced to minimal or virtually no wait time. As the customer can book an appointment and visit on the exact time at their turn so they will be served without any wait time.

Queue Management Systems and Appointment Management Systems for Healthcare

As the medical and health sector has witnessed unprecedented growth in the past decade, still the facilities are not fully equipped to handle large patient footfall effectively, the Queue Management Systems can be good support for the administrative staff. Thanks to the latest technological advancements the new virtual queuing and the appointment booking and management tools the patients and the staff both are relieved. The virtual queuing has reduced the wait time and the online appointment booking made it easier to choose the time of their convenience for the patients and visitors. The patients can easily sign-up remotely for their examination or medical tests, and enrolled to the waiting list, or you can say off-premises queues. Once their turn came they can arrive at the hospital, clinic or lab to get into the in-premises queue. Where the queue management system will take over the customer journey.

As these days social distancing and highest safety measures are implemented all across the country so a large population prefers to sign-up through virtual queuing, people can wait outside the premises until their turn and once their turn comes, they could get an advance notification on their smartphones, SMS or such. In that case, they don’t have to wait in any queue, as soon as they will arrive they will be served without any delay.

Queue Management System and Appointment Management Systems for Service Industry

In the pre-corona world, the appointment management systems were very popular only in the healthcare sector. But as the world is getting ready for the post-corona era, service-based industries are predicting a large footfall as soon as everything gets normalized. The COVID-19 is under control, the vaccine is available, but still, businesses are instructed by the governments all over the world to implement and maintain the best possible environment, social distancing, cleanliness and other safety measures to ensure nothing of as such happens again.

As the businesses have shifted to the online domain but still there are a lot many people who prefer to visit the branch to get the work done. So, as the businesses are soon resuming to the fullest, they should be prepared and ready to handle large footfalls at their branches and offices. Having a queue management system which is also equipped with virtual queuing and online appointment booking system will help both the parties. The visitors and customers will not have to fear to stuck in the crowd and the businesses and service providers don’t have to worry about handling large customer flows.

How Queue Management Systems and the Appointment Management Systems work together?

A queue management system is used to handle large customer flow and the appointment management system is used to book appointments for a particular service. So a customer journey starts with booking an appointment through the appointment management system and passed through the queue management system towards the service counter. This is the most basic explanation of the two systems combined together. Now as the technology is advancing and paving way for innovation, RSI Concepts, a leading queue management system provider and a reputed system integrator in Dubai, UAE, comes up with a brand new idea of merging the two tools together to allow the businesses to exercise full control over their customer journey. The idea is to cater the customers/visitors with the excellent customer experience and make their journey hustle free by:

Reducing the wait time
Allowing online/remote sign-ups
Online Booking and Reservations
Providing Mobile Apps and Web Interfaces/Portals
Providing a centralized information centre structure
Remote control and real-time management
Multi-branch features to allow monitoring and control from the head-office
Providing KPIs for the agents and overall service delivery mechanisms
Introducing the simplest customer feedback and suggestion mechanisms
Simplifying the application and operation for the IT team and the branch staff

Our queue management system when combined with our appointment management system becomes a single solution and doesn’t require separate administration. This makes the implementation and operation super-simplified for the staff and the management. Everything is available in a single unified control panel with real-time updates and status reports. In-depth statistical analysis and reports further allow the management to improve the process and also help them in the decision making process.

Conclusion

A queue management system in itself is a wonderful technological product which enhances and improves customer experience. It also allows the management to control the customer flow effectively. Due to the current scenarios, it is very crucial to maintain the customers/visitors under a certain level at any given point of time to maintain the social distancing and other safety measures at the branch. When this queuing system is combined with an appointment booking and management system, it improves the overall efficiency of the branch. People are expecting the businesses to provide exclusive services and safety measure to ensure their health and safety at the branch which is only possible when the management and administrative staff can exercise full control over the customer flow and management at the branch.

Our queue management system coupled with our appointment management system not only provides full control of the customer flow to the administration but also ensures premium quality service delivery experience for the customers and the visitors. The customers and visitors when provided with such level of efficient services and facilities feel more comfortable and enjoy the exclusivity of their experience. This not only helps businesses built their reputation but also help them retain their existing customers hence ensures a steady growth in business.

Check this out: How should insurance company’s website look like?

BLOG OF RSI CONCEPTS

1. Implement a Suitable Queuing System

2. Offer Mobile Apps and Remote Sign-ups

3. Direct Customers and Visitors to the Right Person

4. Automate the Customer Routing via Queue Management System

5. Gather Statistical and Usage Data and Measure KPIs

Conclusion

1. Join the Queue before Arriving at the Branch

2. Reduce Wait Time

3. Real-Time Updates and Push Notifications

4. Branch Locator in the Mobile App

5. Customer Feedback from the Queuing System Mobile App

6. Business Intelligence, Reports and Analytical Data

Conclusion

1. Dark Mode on websites and web apps

2. Lightweight websites for super-fast loading times

3. Smart loading of content

4. Augmented reality experiences

5. Voice-activated interface for websites and apps

6. Good multimedia experiences

7. Progressive lead capturing and nurturing

8. Colourful minimalism

1. Increased customer satisfaction

2. Reduced wait times for customers

3. Simplifying communication in 2021

4. Optimise costs and increase revenue

5. Modernization of digital space and resources

6. Staying ahead of the competition

7. Promote a positive organization image

What is lead management?

1. 360-degree view of lead life cycle

2. Access to data becomes easier

3. Marketing automation using website development Dubai

4. Dashboards and reports

5. Time and cost savings

6. Centralized customer information

7. Optimum integration with website

Study User Behavior Metrics and Plan a Strategy

1. Simplicity is always Appreciated

2. Add Multimedia and Graphical Content

3. Evaluate and Transform the Customer Journey and User Experience

4. Enhance your Brand Identity and Build Trust

Client Testimonials

Client and Business Partners

Portfolio Page

Dedicated Product/Service Pages

Responsive Web Designs

5. Create Content for the Targeted Audience

Conclusion

0. Define your goals and objectives first

1. Prepare a list of the web design companies that you would like to work with

2. Contact the shortlisted web design agencies

3. Set up a requirement gathering meeting

4. Request for Proposal and maybe a Presentation

5. Request the Web Design Agency to provide you Sample Work and a few Clients

6. Evaluate the Contract Thoroughly!

7. Support, Maintenance Contracts and SLAs

8. Data Privacy & Protection Policy

Conclusion

Smart Kiosks in Dubai, UAE

Smart Kiosk is a Self-Service Portal

How Smart Kiosks became a Necessity?

Smart Kiosks are Cost-effective

How Smart Kiosks can Improve Profitability for Long Term?

Conclusion

Why Customer Feedback Matters?

How to Collect Customer Feedback in the Year 2021?

1. Customer Happiness Meters

2. Customer Feedback Surveys

3. Smartphone Applications

4. Transactional Emails

5. Phone Calls

6. Social Media Polls and Voting

Conclusion

Queue Management Systems and Appointment Management Systems for Healthcare

Queue Management System and Appointment Management Systems for Service Industry

How Queue Management Systems and the Appointment Management Systems work together?

Conclusion