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Ajman Bank Acquired RSI Concepts for Web Design Revamp

Ajman bank acquired RSI Concepts for their web design revamp in 2020. Ajman Bank is one of the fastest-growing financial institutions in the UAE. Ajman Bank has introduced a wide range of Islamic Banking and Sharjah compliance services for individuals, family, businesses, and government institutions. The Ajman Bank pioneered a lot many new technologies to the financial market of the United Arab Emirates and is providing a multitude of exclusive services. The Ajman Bank is widely trusted by individuals and businesses not only in Ajman but all over the UAE.

web-design-revamp-of-ajman-bank

Ajman Bank never compromises to the service quality and customer journey which is the reason the Ajman Bank always opt for high-end technological solutions for the bank and the customers. The marketing and communication team is responsible for the customer-friendly image that the bank has built over the years. The Ajman Bank is investing a lot in the eco-friendly and paperless initiatives of the government of the UAE. The Ajman Bank is also responsible for the rapid economic growth of the Emirates of the Ajman and is proven to be a trustworthy partner for the shareholders. The Ajman Bank not only put the customers first but also put policies in place for the betterment and individual growth of its employees. Such trait is a clear indication of honesty, humanity and mindfulness of the higher management.

Ajman Bank’s marketing and communication team have proven to be the best by continuously evolving their approach and mediums of communication to communicate with their customers and the broader audiences. Recently the Ajman Bank has decided to revamp its website to incorporate their modern communication strategy. RSI Concepts was honoured to revamp the website for Ajman Bank. The new website is built to be more customer and service-centric. The navigation structure has been upgraded to be easier to use and user friendly. The main objective was to adopt a modern theme and a new communication strategy. The mobile user experience was completely upgraded and more flexible with the latest compatibility patches to support a multitude of mobile devices.

Being a service provider RSI Concepts is honoured to have such a long term partnership with such a prestigious and reputable institution. Hence another proof of our excellent analytical abilities and technical skills. Developing a website for a bank is not an easy task, especially when we have to consolidate tons of information in a way that everything is reachable to everyone within a few clicks. Which was remarkably done.  The graphic designing, programming and the technical part is also very difficult and requires highly trained professionals to abide by the strict security policies and marketing guidelines. We are very proud of our professional web designers and the programmers who left no stone unturned to make sure an exclusive user journey with a highly secure website platform.

Here are the comments of our Sales and Marketing Manager, Ms Maheen who was responsible for this project and she did indeed done a remarkable job to complete the project in timely manners:

“For sure this was a test for my management abilities and the technical skills of my team. The task was being assigned to carefully handpicked individuals who are highly experienced and master of their respective fields. It was impossible to complete the project in a timely manner without the support and communication between the Ajman Bank and RSI Concepts’ teams. Everyone was highly attentive and responsive and always willing to go an extra mile to complete this project in timely manners along with all the strict policies and very high standards that were required to meet the expectations of the Ajman Bank marketing team. This is the reason we are being able to provide an exclusive user experience and easy-to-access service structure form the website. I am thankful to not only my team but the Ajman Bank team who have supported us and showed superior professionalism throughout.”

The web design process for a bank’s website with strict security policies and communication guidelines was never an easy task. The website design in Dubai, in general, requires a lot of understanding of the audience and the customer mindset. As UAE is a community of diversity and a multi-cultural ecosystem, which demands advanced analytical and professional skills to be able to deliver a successful project. At RSI Concepts we have a team of highly experienced and professional people who proved to be the best in their respective fields.

This is the reason at RSI Concepts we have a long list of clientele who had repeated business with us for the past many years and are still satisfied with our products and services. At RSI Concepts we never compromise for security and user experience, not even the least bit. This is the reason we have been praised by our customers for the quality of work we have delivered to them and also for the technical support we are providing for more than a decade now.

Checkout: Paperless Queue Management System – Dubai, UAE

Paperless Queue Management System

Paperless Queue Management Systems are not only a new concept for Dubai and UAE but also for the world. Most of the present-day queuing systems all over the world are running on a paper-based ticket number mechanism. The ticket numbers are announced on a big screen and also called in on an audio device, the specific customer can check for the assigned counter and go there to get the service. This is the very basis of almost 90% of the queue management systems installed in the government sectors, ministries, private and public sectors.

Paperless-Queue-Management-System

Due to the current scenario, the Queue Management System providers like RSI Concepts are thinking of ways to eliminate the use of paper and also enhancing the customer journey and customer flow. There are a few most practical solution to achieve the paperless queue management system and we will discuss them all one by one here. As smartphones have become an integral part of our daily life, and people always stay online on their smartphone while waiting for their queue and sometimes some people even miss their queue despite the audio announcements due to their smartphones, so the smartphone can be used more effectively in the queue management systems.

Virtual Queuing

Virtual-Queuing

Virtual Queuing as the name suggests is completely virtual, the customer won’t necessarily have to come to the branch to sign-up for the queue, but it can be done remotely with various means of technology. Another advance methods can be implemented to make the process more customer-friendly and let the agents control the queue with more efficiency.

Read More: How queue management system used in social distancing? 

QR Code Based Queuing

QR-Code-Based-Queuing

QR Code-based queuing is another very advance yet simple to use technology. All the customer needs is to visit the branch or any kiosk and scan the code, the code could be used in many ways, one very simple and effective way is to open up a web-based app in the mobile phone browser and assign a queue to the customer/visitor. The customer/visitor can find additional information on the same page and also live updates about the queue along with the announcements for their queue. Mostly Paperless queue management systems are using this approach.

Smartphone App Based Queue Management Systems

Smartphone-App-Based-Queue-Management-Systems

As more than 90% of the UAE, the population is using some kind of smartphone these days, so the smartphone app-based queue management systems are gaining popularity. Especially the Government sector, Public Offices, and the organizations are adopting this method for their customer service e centres and the HR department. The smartphone-based queue management systems are based on three main sections:

  1. Customer Portal Smartphone Apps
  2. Agent Portal Smartphone or Web-based Apps
  3. Administration/Management Portal Smartphone App and Web-based App

Read More: Queue Management System to aid Social Distancing

Customer Portal Smartphone Apps

Customer-Portal-Smartphone-Apps

The Customer Portal Smartphone Apps can be provided to the customers via Google Play Store and Apple App Store. Customers can use the applications to sign-up for the queue from their smartphone and can get the real-time queue information, find the nearest location, and much more. Furthermore, the users can also initiate the service from the smartphone application by filling in the required information to reduce the service delivery time. The possibilities are endless.

Agent Portal Smartphone or Web-based Apps

Agent-Portal-Smartphone-or-Web-based-Apps

The agent portal can be based on a smartphone application which is usually used on a tablet device (android tablets and iPad/apple tablets) or it can be a more traditional web-based application for the agents sitting at the counters. It depends upon the services and the arrangements for the service delivery.

Administration/Management Portal Smartphone App and Web-based App

Administration-Management-Portal-Smartphone-App-and-Web-based-App

For the administration or the management, there are multi-access level portals available in our Paperless Queue Management System. The management portal can be accessed through smartphone applications as well as from the web-based user interface. The portal basically provides real-time updates to the branch manager, area or regional managers and to the head office. The portal also provides a detailed reporting and statistical analysis in order to measure the efficiency of the system, agents and the service delivery approach. That kind of insight is very critical in taking future decisions to improve the overall performance of the organization.

Bluetooth Beacon Based Paperless Queuing

Bluetooth-Beacon-Based-Paperless-Queuing

The Bluetooth beacon-based paperless queuing is another excellent example of adopting the latest technologies in the queue management system industry. As the statistical data shows that most of the people who miss their announcement and queue were engaged with their mobile phones. So, the Bluetooth beacon-based paperless queuing is been introduced, this is another way to utilize the smartphones to aid the customer flow management systems and it also improves the customer journey. The hardware is a bit complex though but the system is very useful for different types of queues.

Linear Queuing

Linear-Queuing

Linear Queuing based solutions are the best example of paperless queue management systems. The complete system is built on the single principle, Simplicity! The customer flow in the linear queuing is based on first come first serve bases. Such systems are specific to a certain waiting area design and the needs of an organization. The cost is very low comparing to any other Queue Management System, but the efficiency is great.

Read More: Linear Queuing Queue Management System

Conclusion

Paperless Queue Management System can have either of the above-mentioned approach or even a combination of some of them or maybe all of them. As the requirements vary case to case so does the solution. That is the reason we are providing completely customized solutions for Queue Management Systems and other solutions. The customization can increase the efficiency and reduce the cost hence results in better ROI on any QMS system implementation. Want to know more about our products and services or have an enquiry? Please feel free to contact us through our Contact Us page.

Checkout: Queue Management System and Social Distancing

What is Linear Queuing Queue Management System?

Linear Queuing Queue Management System is basically a ticketless queue management system designed for first come first serve bases. This is a very effective approach for certain scenarios. Linear Queuing significantly optimizes the service efficiency and is proven to be very effective in both scenarios, one with large service areas, handling large crowds such as 10 to 30 counters in a single service area and second small branches ranges from a single counter to 5 counters. Another advantage of Linear Queuing Queue Management System is that the system is completely plug-n-play based structure, require very less maintenance and operational cost. Coupled with Signage and big displays it provides more room for advertisements and instructions. Here are some of the benefits of the linear queuing queue management system:

  1. Organize and Control the Visitors/Customers Flow
  2. Reduce Queue Timings and wait time by 20% to 34%
  3. Increase counter efficiency and reduce serving time
  4. Handling of a large number of visitors and customers is easier and more organized
  5. Very cost-efficient solution comparing to the ordinary queue management system

What-is-Linear-Queuing-Queue-Management-System

The system provides easy management of the customers at any counter, the agent dashboard is simpler and easy to handle, sometimes even a single switch and a small display is enough for the agent. Records service delivery time of each counter, provide complete statistical data of each agent along with the peak hour data and much more. The customers will wait in a single queue and the agent will press a button, a screen or display leads the customers to the open counter. The linear queue forwarding system makes the service delivery easier for the customers as well as reduce the burden from the agents.

Our Linear Queuing Queue Management System can be completely customized with very flexible compatibility approach towards the digital signage, video wall, a variety of displays and any other third-party enterprise solutions/system. The command and control centre is built on a centralized information centre which enables remote monitoring and control for the branch managers as well as for the head-office. The statistical data analysis tools and customizable reporting module provide a complete insight of any branch along with the single-agent level reporting and performance analysis let the administration take decisions with more clarity and confidence.

The simplicity of the hardware infrastructure reduces the installation and operational cost as compared to any ordinary bulky queue management system. The system can be implemented in offline mode or local network as well, with only a single button for the agent/customer service representative and a few LED displays or screens to guide the customers/visitors towards the open counter, this basic setup is very cost-effective and not only that, the simplicity of the system makes the service delivery easier for the agents and the customers.

Checkout: Features of an efficient Queue Management System

Queue Management System and Social Distancing

These days Social Distancing is mandatory at all public places or crowded areas, which can be easily enforced if we are using an appropriate queue management system. There are businesses and organizations who are using a completely customized queuing system for their customers and queue managements but enforcing social distancing is a bit difficult with an ordinary QMS. That is why we have innovated a completely new to the market solution for Social Distancing and Queue Management System.

Queue-Management-System-and-Social-Distancing

The Social Distancing Queue Management System is equipped with a very intelligent QMS program and a variety of hardware-based aids. The agent dashboard is upgraded along with the online signups and real-time updates of the active queues make it more suitable for enforcing the social distancing at the branch. The system is designed to be more flexible towards planned visits and management of the visitors to ensure social distancing.

Our Queue Management System is equipped with a smartphone application which provides real-time data and updates about the capacity of the branch, active queues at any given time, peak hours information and much more, which help the visitors to plan their visits ahead and schedule them as per their convenience, this helps to reduce the crowd in the waiting areas and lobbies.

The system also supports virtual queuing, which allows the visitors to sign-up online, from the smartphone app, QR Code, a call or an SMS. This also helps to maintain the number of visitors in the branch on any given point of time, to maintain a safe environment which ensures social distancing. The Social Distancing enabled Queue Management System also help agents to update the customers if any delay occurs or let them prepare the service ahead of time to minimize the visit duration of a customer. This also reduces the congestion at any time and as the visitors can get real-time updates for the capacity and a current number of people in the facility they can choose the best time to come, either they can wait at home/office or even in the parking lot before entering the building, which ensures the visitor will have to spend the possible minimum time in the branch during their visit.

The system is equipped with a very smart and intelligent software program which can automate the process to reduce the service delivery time. The system is capable of working on the semi-autonomous mode by following the protocols and configurations set by the administration. The branch manager or the area manager or the head-office can monitor all the activities in real-time and can also handle things from their respective point of authority if needed. This not only ensures the safety of the customers/visitors but also the safety of the staff.

The Social Distancing enabled Queue Management System not only help to implement the social distancing in the branch but it also helps businesses to not to compromise on the user journey and user experience, in fact, it improved the user experience to a great extent. The system is very flexible and the control panel of the software allows the administrator to configure the system as per their needs and requirements. Even after this whole scenario is over and the things will get normalized our Queue Management System can work as a normal queue management system the difference is its highly advance features and agent dashboard will let the businesses reduce the service delivery time by 30% to 50% in some cases and along with the planned visits, remote sign-ups, real-time updates and other features enhance the user experience to a significant level.

Checkout: How queue management system used in social distancing?

How queue management system used in social distancing?

How-queue-management-system-used-in-social-distancing

Social Distancing Queuing Systems are the queue management systems with advance software and hardware features to let businesses easily implement social distancing without effecting the customer journey and experience. The customer journey and their experience while visiting your branch can build or ruin a brand name in a matter of months. And on the other hand, implementing the social distancing to prevent the spread of COVID-19 or Corona Virus is critically important too. So, there should be a queue management system which enhances the customer journey and also ensures social distancing. This is why we have innovated the Social Distancing Queuing System which is built specifically to address this issue. Not only that, once the COVID-19 scenario is over the same system can work as a standard queue management system without requiring any upgrade/downgrade or modifications.

Contact-free Queue Management System & Solution for Social Distancing

The Contact-free Queue Management System & Solution for Social Distancing provides more control over the customers by various means of software and online services integrations. The system only allows customers whenever they are called to prevent crowded waiting areas and lobbies. The software is massively upgraded to provide more control and automated control for crowd management and active queue management. Here are some of the ingredients which can be used to achieve a semi-autonomous or fully autonomous contact-free queue management system for social distancing:

  1. Autonomous Crowd Control (Programmable)
  2. Automatic real-time load management and load balancing for active queue
  3. Upgraded Agent dashboard with advance control features
  4. Online check-ins and real-time updated for the customers via SMS/mobile applications
  5. Real-time updates for the branch manager and head-office management
  6. Audio-Visual Aids and Sign Displays
  7. Multi-lingual Ticket Calling
  8. Safe Distance Floor Markers for ensuring social distancing in the queues and throughout the premises
  9. A variety of Posts and Barriers to control the queue route
  10. Sign Posts and Poster Mounts to convey important messages to the customers and the staff

Online sign-ups via the website, SMS, call or the mobile application along with the real-time queue updates and status helps to enforce the social distancing and also ensures less time spent by the customers in the branch. The real-time updates are also for the branch managers and the head-office to let them monitor everything. Our Social Distancing Queue Management System &Solution automates most of the processes hence it doesn’t require more staff or doesn’t increase the workload of the agents, in fact, various test scenarios proved that the system is even more efficient and autonomous that it decreases the workload of the staff and agents at the branch. This also reduces the customer’s waiting time and improve their experience.

What about our existing queue management system?

Well, most of our solutions and products are built on a modular approach which means that if you are running an older version of RSI Queue Management System, it can be upgraded, even if you have a different brand, we may be able to re-use some or most of the component and the upgrade will going to cost you way too less then implementing a completely new system.

Do we have to decommission the social distancing queue management system after the corona crisis?

Absolutely No. As I have mentioned above, our contact-free or social distancing queue management system is just an enhanced or upgraded version of our standard queue management system &solution with some special add-ons and a slight variation of the hardware but with a huge software upgrade so, it can operate as a standard queuing management system without bearing any additional cost or any downgrade, all you need is to change the mode from the software settings. The new add-ons and the advance features will also help to improve the customer experience even operating in the standard queue management system mode as well.

Conclusion

Till date, the world is suffering from the consequences of this pandemic, and we still have no possible cure for it. As the economies worldwide are souring so we will have to find out a way to bypass this so we can move normally with our daily life. Although it could be hard we will have to act wisely. Such solutions and products are the contribution from IT innovating companies and with a collective effort from all, we can easily move forward. No matter we find the cure next month or next year, we will have to move on.

We always welcome comments and suggestion from our visitors so if you feel your suggestion can help us improve our products and services, please feel free to reach us out. For sales enquiries or further information about this solution, please visit our Contact Us page.

Checkout: 10 Innovative Web Design Tricks for business located in Dubai, UAE

10 Innovative Web Design Tricks for business located in Dubai, UAE

Almost 90% of the time when a visitor reached your website they make up their mind about your business’s stature or authenticity which is critical for your reputation. These 10 innovative web design tricks will help you grab more attention from the visitors. The visual graphics and the taglines of the design that a visitor first saw can make a huge impact on their mindset about your business. This is why the web design you choose should be in-line with your marketing strategy and not only that the overall web design should also have to be very unique and distinctive so that the visitor can remember it for a long time and they might consider coming back again.

Now the question is why did I name this blog as the “10 Innovative Web Design Tricks”? Well! Once you understand the basic dynamics of web design you will be able to track your visitors to click only on the places/pages you valued the most, this is to further make your marketing campaign more precise, targeted and effective.

Here are the 10 Innovative Web Design Tricks to enhance your online presence if you are located in Dubai or anywhere in the UAE:

  1. Asymmetrical & Full Page Header
  2. Organic (Bubble or Fluid like Appearance)
  3. Retro
  4. Enhanced Real-life Images or Elevated Images
  5. Monochrome UX/UI
  6. Overlapping Design Elements
  7. Large Navigation
  8. Large Typography
  9. Dynamic Scrolling
  10. StoryBoard Based UX/UI

1. Asymmetrical & Full Page Header

Asymmetrical & Full Page Headers are very popular among local businesses and SME. The basic meaning of asymmetrical is that the web design doesn’t follow the grid’s structure and the grids are not present at the front. The full-page header is self-explanatory, the web designers are focusing on just a few words or small phrases for hints along with a full-page header designed mainly focused on visual and graphics to explain the actual message.

Asymmetrical-and-Full-Page-Header
Image Credits: 56k.studiovoila

2. Organic (Bubble or Fluid like Appearance)

Such web designs are built on a solid grid structure and the design elements of the text are placed in bubbled containers along with the small or medium-sized solid text. The designers are using flat colour patterns with radiant or without radiant to focus more on the textual message, the header can be with less text and more visuals and graphics.

Organic-(Bubble-or-Fluid-like-Appearance)
Image Credits: happyegg

3. Retro Web Designs

Retro web designs are the designs with the old style or web designs from the early internet era. Of course, the functionalities and the navigational interface should be as per the latest trends. The retro look is mainly achieved with the old styled photos and design elements with an impression of very old, polarized or maybe black and white photos, entirely it depends upon the web designer’s choice.

Retro-Web-Designs
Image Credits: sweetmagnoliagelato

4. Enhanced Real-life Images or Elevated Images

Enhanced Real-life Images or Elevated Images based web design and interfaces are mainly achieved with highly processed real-life images. This could be achieved with the shadows, elevated images, overlapping images, strategically placed in different design containers. Such visuals and graphics are very effective in getting more interest and attention from the user, as the human brain response significantly well towards the images especially real-life images rather than the text and graphical patterns.

Enhanced-Real-life-Images-or-Elevated-Images
Image Credits: pragaglobal

5. Monochrome UX/UI

Monochrome UX/UI simply means the web user interfaces designed using only a single colour. Having a wonderful and eye-catchy web design is not the only aspect people will remember your website. But even If only a single colour is used to design the fonts and the elements on a plain solid coloured canvas, such design will be more memorable than any other type of designs. The human brain loves simplicity, which is the reason one colour web design or monochrome design is more easily captured and remembered by our brain. Although it may sound simple in reality this could be a nightmare for even an experienced web designer, so only a few attempted to adopt this approach but if a design is designed well in a monochrome UX/UI format, it looks like a masterpiece of the art.

Monochrome-UX/UI
Image Credits: blank.com

6. Overlapping Design Elements

The overlapping design elements based web design is a kind of more modern and more up to date approach. Such designs look more kind of science fictional and mainly used to represent the companies who are into the technology or their products or services are somehow related to the technology. The different design elements are overlapping each other and sometime may look tangled. This will encourage a viewer to focus and pay more attention and if correct colour schemes are used, such designs result in more revisits.

Overlapping-Design-Elements
Image Credits: butfirstchillout

7. Large Navigation

Since the mobile and tablets are becoming more popular so web designs with large navigations and large buttons are becoming more popular as they perform very well on all devices especially on smartphones and tablets, they even look more clean and more futuristic on laptop/pcs or large screens too. The mobile-first approach do very well but for certain niche only, so it depends a lot on your audience and the niche of the business.

Large-Navigation
Image Credits:takeagander

8. Large Typography

As the name suggests the large typography means large fonts everywhere, this is also a modern design technique and gaining popularity especially among commercial, marketing and fashion industry, many eCommerce are also adopting it, but only those who are dealing in a specific product. Such designs are not best for a corporate or enterprise website but in general normal people tend to like them more.

Large-Typography
Image Credits: designembraced

9. Dynamic Scrolling

There was a time when parallax web design was the market leader but soon it lost its importance and the web designers start adopting dynamic scrolling instead, especially for large web pages. Dynamic Scrolling alone is not as that appealing but if used with a background video or any kind of graphical animation it can focus on anything the designer wants, such as a photo or a heading or a tagline and so on. This approach is also very effective when dealing with interactive web pages. It can also be used to give a 3D kind of visual effects with boosted user interaction.

Dynamic-Scrolling
Image Credits: christietang

10. StoryBoard based UX/UI

The Story Board based UX/UI is the best solution when you have to sell a service or product which impact the user directly. StoryBoard based web designs are mainly used by IT companies, or all kind of services providers to visually present the service and its impact in simple and short steps in a kind of storytelling mode. The important thing is to use proper and completely connected sequences to create a journey like an experience for the visitors. Coupled with 3D animation and carefully crafted interactive effects, the Story Board based UX/UIs can boost the conversion rates significantly.

StoryBoard-based-UXUI
Image Credits: akita

Conclusion

Each web design technique or approach has its own use and of course, positive and negative impact on your conversions, the most important thing is before jumping on to the drawing board a web designer should clearly gain the understanding of the objectives of the website, the audience and the products/services of the customer. Website designing is not just to have a URL on your business card but it represents your business/organization and it will be the online image of the business. So, it is very important to choose a proper design format for it. The best way is to always acquire the services of a professional website designer in UAE, such as RSI Concepts.

Checkout: Interactive Smart Kiosks and Digital Signage Kiosks – Dubai, UAE

Introduction to Digital Signage Kiosk and Smart Kiosk

digital-signage-kiosk-and-smart-kiosk

There is a big difference between both types of the kiosks, but in simple words, the digital signage kiosk usually comes with a large screen and with visual and graphics representation in mind whereas the smart kiosk is mainly focused on the functionality aided by different kind of software and hardware features. The digital signage kiosks are very effective for communicating with the audiences at locations with large crowds and it comes with large screens to play multimedia content. The interactive smart kiosks usually come with comparatively smaller screens and a lot of other software and hardware-based functionalities, for example, biometrics scanners, printers, physical keyboard and mouse, facial recognition, camera, sensors and many more. Though all those hardware add-ons can also be installed in a digital signage kiosk if required.

Digital Signage Kiosks

Digital Signage Kiosks is mainly for marketing purposes. They have big high definition screens for adverts and digital signage. Touchscreen and various other hardware add-ons can also be added. The digital signage kiosks are proven to be very effective communication medium with the customers. This encourages a customer to interact more with the business/organization. The flashy screens and graphical media is very hard to remain unnoticed. It always attracts people and people always try to interact with it. Customized design and branding will let it blend in perfectly with any kind of interior or indoor environment.

Digital Signage Kiosk’s Benefits

The digital signage kiosks are gaining popularity all over the world, and are helping businesses and organizations to improve their customer relationships with the aid of latest technologies. Here are some of the benefits of a digital signage kiosk:

  • Large screens increase customer’s interest
  • Touch-screens and internet access makes them more interactive and useful for generic use
  • Digital SignageKiosks is made up of commercial displays and industrial grade materials which made them a perfect fit for all kind of indoor and outdoor usages.
  • The dedicated digital signage software increase the usability of the digital signage kiosk
  • Customized designs can fit into any kind of indoor interior
  • Best for advertisements and multimedia content
  • Best for smaller functionalities such as touch screen, online payments, internet access, etc
  • Completely online administration and control along with detailed reporting and statistical data

Smart Kiosks

Smart Kiosks are mainly used to perform a task such as scanning the passport, RFID, Biometrics, or QR Codes, taking prints, updating documents, etc. These types of kiosks usually come with a small or medium-sized display screen and with so many different hardware features. Smart Kiosks are mainly designed to provide a specific service or a set of services. The most widely used areas for such kiosks are waiting for areas at public offices, HR departments, public transport stations, airports, and shopping malls, etc. The mina objective is to provide a self-service experience without any involvement of the official staff.

Smart Kiosk’s Benefits

As the UAE government is aiming for digitalization of the services and encouraging businesses and organizations to become paper-free. The needs of customized smart kiosks have risen than ever before. Especially the government entities all over the UAE are using Smart Kiosks to provide a multitude of services with the convenience of online and ease of access. Here are some of the benefits of smart kiosk:

  • Smart Kiosks are great for e-services
  • Organizations can automate a lot many processes to cut resources and make the process more convenient for the users
  • A multitude of hardware and software functionalities can be integrated in the Smart Kiosk system
  • Different types of printers, scanners, Emirates ID, Passport, Barcode/QR Code, Passport Scanner, IRS, Facial Recognition, Biometrics, and a variety of hardware can be installed
  • A variety of software can be installed to support e-services and the hardware
  • The body of the Smart Kiosk can be completely customized for the hardware and software required for the e-services
  • Completely online administration and control along with detailed reporting and statistical data

Digital Signage and Smart Kiosk Together

There is a third kind of kiosks which is a hybrid and have features of both digital signage and smart kiosk together. These types of kiosks come with all sizes of screens such as small, medium, large and extra-large along with the added software and hardware traits of a standard smart kiosk. Large screens and multimedia content is always more visible to the human eye, with the complete digital signage capabilities and added features for e-services, the digital signage and smart kiosk hybrid can deliver more than comparing to its both predecessors.

Conclusion

Both the Digital Signage Kiosk and the Smart Kiosk have their own different implementations but the hybrid of digital signage and the smart kiosks together can be used in any situation for any kind of requirements.

Checkout: Website revamping & digital marketing acquired by CoolTech Gulf

Website revamping & digital marketing acquired by CoolTech Gulf

Website-revamping-&-digital-marketing-acquired-by-CoolTech-Gulf

RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.

CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.

The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.

Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:

“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”

I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.

Checkout: Read this before starting Digital Marketing Campaign in Dubai

Read this before starting Digital Marketing Campaign in Dubai

Read-this-before-starting-Digital-Marketing-Campaign-in-Dubai

Digital Marketing Campaigns in Dubai, UAE is considered to be the best ROI medium of marketing. Not only in the country but throughout the gulf we have experienced exceptional results. The easy internet accessibility for the masses, the smartphones and the mobile apps revolution hit us like a storm. Things got changed rapidly and within the past 5 to 8 years the whole marketing landscape had changed irreversibly.

1. Digital Marketing over Conventional Marketing

There was a time when reaching out to thousands of people through conventional marketing campaign was very expensive or completely out of reach of small and medium-sized businesses, but not anymore, thanks to the digital marketing campaigns, now this can be done by spending just a few dollars/dirhams. Another huge advantage of the digital marketing campaigns over the conventional marketing campaigns is that they are more precise and can let you communicate with thousands of people based on their demographics, interests, professions, and many more. Digital marketing campaigns are precise and effective.

Digital-Marketing-over-Conventional-Marketing

As the digital marketing campaigns are a modern form of marketing but still it is marketing though, so the content is king here also. The adverts with an eye-catchy visual content are always encouraged. The second most important aspect of a successful digital marketing campaign is the audience since the digital mediums provide a variety of filters and parameters to screen out your targeted audience. Which makes it very important to target only to the people you want to sell and also identify the people who could be a possible prospect. This will maintain a balance between your cost and your return.

2. Digital Marketing Campaigns ROI in UAE

Gulf in its entirety and the UAE specifically is a very modern and up-to-date society, the customer only trust brands who provide them with a sense of positive repute and trust. Along with that, the customer experience and journey to acquire a product or service is also important, this is where businesses can utilize the full potential of communication through digital mediums. There are a variety of digital mediums that can be used, but choosing a suitable digital medium is also critical. Because people tend to behave differently on different digital mediums and their expectations from different digital mediums are different, which led to a completely different audience pool on different digital mediums, so what you are selling and to whom you are selling or you want to sell will decide what digital medium will deliver the most for your digital marketing campaigns in UAE.

Digital-Marketing-Campaigns-ROI-in-UAE

The best approach is to acquire a professional digital marketing agency in Dubai such as RSI Concepts. However, we will discuss a few most popular digital mediums that can be used to get the best results from your digital marketing campaigns in the UAE. There are two major types of digital marketing mediums:

  1. Organic Digital Marketing Medium
  2. Paid Digital Marketing Medium

Furthermore, we can elaborate them into sub-categories as follow:

2.1 Organic Digital Marketing Campaign

Organic-Digital-Marketing-Campaign

Organic Digital Marketing means all the digital marketing mediums that are completely free of cost, in order to use them you must have to have sufficient knowledge and technical skills or simply you can acquire a professional digital marketing agency to do the work for you. Here are the types of digital marketing mediums:

  1. SEO or Search Engine Optimization
  2. On-Page SEO
  3. Off-Page SEO
  4. Social Media Interactions by Pages and Profiles

2.1.1 SEO or Search Engine Optimization

SEO or Search Engine Optimization is the most popular organic digital marketing medium. As we all know Google has become an essential of our daily life, and every single person must have used it for some research, so having a high rank in Google searches could lead you to large free traffic which can later translate to leads and conversions.

The major part of the SEO is having a wonderful website which is completely Google friendly and responsive. The website should be easy to navigate and must work flawlessly on different screen sizes, mobile devices and browsers with seemingly same user experience.

2.1.2 On-Page SEO

On-Page SEO is mainly working with your website user experience and search engine friendliness. There are so many indicators and identifiers only designed for the search engines to let them categorized and rate your website from the user experience point of view and its usefulness. These indicators and identifiers can be added in the HTML of the web page, in rich snippets and schema, geographical tags, search engine readable codes, social media tags and many more.

2.1.3 Off-Page SEO

The on-page SEO is just the half of it, the other half is the off-page SEO. Off-page SEO is mainly based on backlinks and social media bookmarks. The backlinks can be organic if your content is meant for general public consumption, but if you are targeting a specific audience, you should have to build useful backlinks for your website. There are so many different methods and techniques to build backlinks. Same is applicable for the social bookmarks. All your social media profiles and pages should be linked to your website. You have to be active on your social media profiles and pages.

2.1.4 Social Media Interactions by Pages and Profiles

Social Media interaction by your business’s social media profiles and pages is also an important part of a good digital marketing strategy. People tend to post on your social media platforms, it could be good or bad also. People can appreciate the product or service they acquired from you or they can write a positive or negative review about their experience. That doesn’t matter what people write on your social media the important thing is how you respond to them. You should be very polite, humble, and responsible in case of negative feedback or comment, you should try to resolve the issue and try to move them to a private conversation or your official complaint channels, rather discussing things in the public domain. Try to respond to as many people as you can, this will build your brand image in the social media and in case of social media anything could go viral, which could boost your social media profiles and pages. So, be attentive and be a problem solver, try to avoid dead ends, and keep the conversation alive.

Be vigilant towards the negative marketers or the vampires who post their profile and pages in you popular content to get extra likes. Keep on removing, reporting and blocking such users. Your social media can be very beneficial in your organic marketing and will let you build a unique and very dedicated audience over the internet to support your organic marketing activities.

2.2 Paid Digital Marketing Campaign

Paid-Digital-Marketing-Campaign

The organic digital marketing or mainly the SEO is a long shot, it requires consistency and time to show results. But in case if you are looking for instant results you should choose the paid digital marketing. There are so many digital marketing mediums which can be used for the paid digital marketing campaigns. It mostly depends upon the digital marketing campaign’s goals and targeted audiences.

Here are some of the most popular paid digital marketing mediums:

Paid SearchesPPC/CPSGoogle Adwords
Facebook AdsInstagram AdsSnapchat Ads
Twitter AdsLinkedIn AdsYoutube Ads

These digital marketing mediums offer a variety of different campaigns for different marketing goals. Here are some of the popular digital marketing campaign types:

2.2.1 Google Search Ads or Adwords or Paid Searches Campaign

Google Ads or Search Ads or Paid Searches are the most widely used medium in a digital marketing campaign all over the world and are tend to produce the highest conversion rate in the world. One can say Google Adwords or Google Search Ads are the best in the world. But quality isn’t cheap, Google Ads could cost you the most and for certain keywords, the cost is ridiculously high. So, it is always suggested to acquire a professional digital marketing company to do the Adwords Ads Campaigns for your business.

2.2.2 Lead Generation Campaign

Lead Generation Campaigns are very goal centric and precise form of digital marketing campaigns. The objective is pretty clear, generate more leads and convert them to sales. Above mentioned digital marketing mediums have their own mechanisms and methods to provide lead generation campaigns. Some digital marketing mediums such as Google allows the businesses to direct the targeted audience to a specific web page and let the user fill in a form or their contact information which can later be sued by the sales team.

Some mediums such as Facebook/Instagram allow creating simple and easy multimedia ads with a more flexible approach towards selecting the targeted audience along with a simple and small form with a call to action button. This approach is simple and yield more leads, but since it is a social media platform so you might get some irrelevant or even fake leads too. But the cost is very low comparing to Google so it is the best alternative in a tight budget scenario.

2.2.3 Brand Awareness Campaign

Brand Awareness Campaigns are often referred to as traffic building campaigns as well. But that is not the case, the traffic building campaigns are specifically designed to get more and more traffic whereas the brand awareness campaigns are meant to promote the brand. Though in most of the digital marketing campaigns the strategy is built to get more website traffic sometimes the adverts encourage people to visit a particular outlet, or branch, or the office rather than just visiting the website. The approach is a little bit different when it comes to the advertisements and the targeted audiences. The prime objective of the brand awareness digital marketing campaign is to let more and more people see your brand and influence them to have a positive opinion about the brand.

3. Conclusion

If you are a small or medium-sized business in Dubai, UAE the digital marketing could do wonders for you. If you are a large corporation or big enterprise, communicating with masses was never easier than ever before thanks to the digital marketing campaigns and latest technological advancements in the field of internet and social media, communicating with masses instantly is just as easy as writing a tweet. It is not only the cost that gives digital marketing campaign an edge over the conventional marketing campaign, but it is the comprehensive reporting and statistical data availability for your analysis of the marketing strategy. This is why no matter what kind of business are you, or on what scale are you operating, the digital marketing campaign will always be beneficial for your business.

Want to know more about the service? Need a quotation or need consultancy? Feel free to reach us through our Contact Us page.

Checkout: 5 Pros of Having Hybrid Mobile App Development – Dubai

5 Pros of Hybrid Mobile App Development

5-Pros-of-Hybrid-Mobile-App-Development

The constantly beefed up computing powers of the latest smartphones, high-resolution screens, 4G and high-speed internet access for the masses is completely changing the trends of how people are accessing the internet. All this lead to people being more on mobiles than computers. The ease of mobility and the simplicity of instant access is changing the trends rapidly, people are preferring to access to the internet more from mobile devices rather than conventional computers.

There are two major classifications of the mobile app development on the bases of the technologies used to build them. The older and more conventional technology is called Native App building the modern and a bit advance technology is Hybrid Mobile App Development. Here are some of the benefits of having a modern hybrid app over the conventional native app.

  • Improved User Experience

Hybrid Mobile App Development technique is more flexible towards user interface designs and functionalities, the overall user experience and the interactiveness of the application is far superior than the native app development platforms. The updates and upgrades are also comparatively simple and quicker than conventional native apps.

  • Speed & Performance

After the user interface the second biggest concern of any mobile app developer is the speed of the mobile application hence it is a big challenge for mobile app development companies in Dubai. As different mobiles have different computing power, different operating systems and even different versions of the operating systems, especially in Android devices there is a lengthy list of available screen sizes and operating system versions.

So maintaining the similar user experience on all Apple and Android devices can only be achieved with a combination of the user interface and the speed of the content loading in the mobile application. Thankfully hybrid app development platforms are way too faster than the native app development platforms, as they typically do most of the computing on the server where they are hosted and require very less computing at the user’s mobile device. This ensures more than 90% similar user experience on all supported devices.

  • Innovative UI/UX Design

The advantage of having new technology is that you can have more innovation. There are a lot of features and interactive functionalities that can easily be done with the hybrid app development technology which was either not possible at all or is very hard to achieve with the native app development platforms. Another advantage of hybrid app development is that you can have so many functionalities which will enhance the user experience without compromising the load-time or speed of the mobile application.

  • Ease of Integration

The most important aspect of any mobile app development is its compatibility and integration with the smartphone, its data synchronization and compatibility with other applications. Both the native app building and hybrid app building techniques perform this with the device’s programing language which is quite efficient and if coupled with the super-fast and responsive user-interface of the hybrid app development technique it will surely be capable of delivering more than that of the native apps could ever do.

  • Offline mode

With the passage of time and the latest advancements in the hybrid mobile app development technologies, now the offline mode of a hybrid app is equally useful and effective than that of its counterpart, the native apps. Even the hybrid apps are performing well with the offline mode as well. The hybrid app development technology allows their users to carry on their work in offline mode by downloading the requisites in the mobile phone’s memory or cache. This also helps people who have limited data plans, or people who are living in low coverage areas.

As the Dubai and the whole UAE itself is a large metropolitan and people from all around the world are coming here for business purposes as well as for vocation and leisure this makes it a really competitive playground, the consumer’s standards are as high as the sky, the innovation and creativity is praised the most, people have a certain taste for everything. Which is the reason being a smartphone app developer company in Dubai we are always been asked by our customers for the only best solution.

Not only that but as the technologies are advancing very rapidly so in order to keep up you must have to upgrade your products and services too, or at least how you are furnishing them to your customers, and in case of the mobile apps the hybrid app development is way too expandable and easy to upgrade platform than the native app building platforms. The user-interface is superior and the integration and synchronization techniques are efficient, the application’s speed is higher, and overall, the hybrid app building technology is far superior to the native app building.

Conclusion

The hybrid app building platforms are not only superior in the functionality and performance but they are also way too simple and easy to work upon. A mobile app development company requires fewer resources and can do the project on shorter lead time as compared to the native app building. This results in great ROIs for the customers as well. The development, testing, and troubleshooting are way too quick and easy. So, the delivery is much quicker and the cost is much lower.

Do you want to know more? Or do you need a quote? You can contact us from our Contact Us page.

Checkout: Top 10 website designs | RSI Concepts

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