RSI Concept
Menu
Close
Call Now Send Enquiry Call Request

BLOG OF RSI CONCEPTS

world map

10 Innovative Web Design Tricks for business located in Dubai, UAE

Almost 90% of the time when a visitor reached your website they make up their mind about your business’s stature or authenticity which is critical for your reputation. These 10 innovative web design tricks will help you grab more attention from the visitors. The visual graphics and the taglines of the design that a visitor first saw can make a huge impact on their mindset about your business. This is why the web design you choose should be in-line with your marketing strategy and not only that the overall web design should also have to be very unique and distinctive so that the visitor can remember it for a long time and they might consider coming back again.

Now the question is why did I name this blog as the “10 Innovative Web Design Tricks”? Well! Once you understand the basic dynamics of web design you will be able to track your visitors to click only on the places/pages you valued the most, this is to further make your marketing campaign more precise, targeted and effective.

Here are the 10 Innovative Web Design Tricks to enhance your online presence if you are located in Dubai or anywhere in the UAE:

  1. Asymmetrical & Full Page Header
  2. Organic (Bubble or Fluid like Appearance)
  3. Retro
  4. Enhanced Real-life Images or Elevated Images
  5. Monochrome UX/UI
  6. Overlapping Design Elements
  7. Large Navigation
  8. Large Typography
  9. Dynamic Scrolling
  10. StoryBoard Based UX/UI

1. Asymmetrical & Full Page Header

Asymmetrical & Full Page Headers are very popular among local businesses and SME. The basic meaning of asymmetrical is that the web design doesn’t follow the grid’s structure and the grids are not present at the front. The full-page header is self-explanatory, the web designers are focusing on just a few words or small phrases for hints along with a full-page header designed mainly focused on visual and graphics to explain the actual message.

Asymmetrical-and-Full-Page-Header
Image Credits: 56k.studiovoila

2. Organic (Bubble or Fluid like Appearance)

Such web designs are built on a solid grid structure and the design elements of the text are placed in bubbled containers along with the small or medium-sized solid text. The designers are using flat colour patterns with radiant or without radiant to focus more on the textual message, the header can be with less text and more visuals and graphics.

Organic-(Bubble-or-Fluid-like-Appearance)
Image Credits: happyegg

3. Retro Web Designs

Retro web designs are the designs with the old style or web designs from the early internet era. Of course, the functionalities and the navigational interface should be as per the latest trends. The retro look is mainly achieved with the old styled photos and design elements with an impression of very old, polarized or maybe black and white photos, entirely it depends upon the web designer’s choice.

Retro-Web-Designs
Image Credits: sweetmagnoliagelato

4. Enhanced Real-life Images or Elevated Images

Enhanced Real-life Images or Elevated Images based web design and interfaces are mainly achieved with highly processed real-life images. This could be achieved with the shadows, elevated images, overlapping images, strategically placed in different design containers. Such visuals and graphics are very effective in getting more interest and attention from the user, as the human brain response significantly well towards the images especially real-life images rather than the text and graphical patterns.

Enhanced-Real-life-Images-or-Elevated-Images
Image Credits: pragaglobal

5. Monochrome UX/UI

Monochrome UX/UI simply means the web user interfaces designed using only a single colour. Having a wonderful and eye-catchy web design is not the only aspect people will remember your website. But even If only a single colour is used to design the fonts and the elements on a plain solid coloured canvas, such design will be more memorable than any other type of designs. The human brain loves simplicity, which is the reason one colour web design or monochrome design is more easily captured and remembered by our brain. Although it may sound simple in reality this could be a nightmare for even an experienced web designer, so only a few attempted to adopt this approach but if a design is designed well in a monochrome UX/UI format, it looks like a masterpiece of the art.

Monochrome-UX/UI
Image Credits: blank.com

6. Overlapping Design Elements

The overlapping design elements based web design is a kind of more modern and more up to date approach. Such designs look more kind of science fictional and mainly used to represent the companies who are into the technology or their products or services are somehow related to the technology. The different design elements are overlapping each other and sometime may look tangled. This will encourage a viewer to focus and pay more attention and if correct colour schemes are used, such designs result in more revisits.

Overlapping-Design-Elements
Image Credits: butfirstchillout

7. Large Navigation

Since the mobile and tablets are becoming more popular so web designs with large navigations and large buttons are becoming more popular as they perform very well on all devices especially on smartphones and tablets, they even look more clean and more futuristic on laptop/pcs or large screens too. The mobile-first approach do very well but for certain niche only, so it depends a lot on your audience and the niche of the business.

Large-Navigation
Image Credits:takeagander

8. Large Typography

As the name suggests the large typography means large fonts everywhere, this is also a modern design technique and gaining popularity especially among commercial, marketing and fashion industry, many eCommerce are also adopting it, but only those who are dealing in a specific product. Such designs are not best for a corporate or enterprise website but in general normal people tend to like them more.

Large-Typography
Image Credits: designembraced

9. Dynamic Scrolling

There was a time when parallax web design was the market leader but soon it lost its importance and the web designers start adopting dynamic scrolling instead, especially for large web pages. Dynamic Scrolling alone is not as that appealing but if used with a background video or any kind of graphical animation it can focus on anything the designer wants, such as a photo or a heading or a tagline and so on. This approach is also very effective when dealing with interactive web pages. It can also be used to give a 3D kind of visual effects with boosted user interaction.

Dynamic-Scrolling
Image Credits: christietang

10. StoryBoard based UX/UI

The Story Board based UX/UI is the best solution when you have to sell a service or product which impact the user directly. StoryBoard based web designs are mainly used by IT companies, or all kind of services providers to visually present the service and its impact in simple and short steps in a kind of storytelling mode. The important thing is to use proper and completely connected sequences to create a journey like an experience for the visitors. Coupled with 3D animation and carefully crafted interactive effects, the Story Board based UX/UIs can boost the conversion rates significantly.

StoryBoard-based-UXUI
Image Credits: akita

Conclusion

Each web design technique or approach has its own use and of course, positive and negative impact on your conversions, the most important thing is before jumping on to the drawing board a web designer should clearly gain the understanding of the objectives of the website, the audience and the products/services of the customer. Website designing is not just to have a URL on your business card but it represents your business/organization and it will be the online image of the business. So, it is very important to choose a proper design format for it. The best way is to always acquire the services of a professional website designer in UAE, such as RSI Concepts.

Checkout: Interactive Smart Kiosks and Digital Signage Kiosks – Dubai, UAE

Introduction to Digital Signage Kiosk and Smart Kiosk

digital-signage-kiosk-and-smart-kiosk

There is a big difference between both types of the kiosks, but in simple words, the digital signage kiosk usually comes with a large screen and with visual and graphics representation in mind whereas the smart kiosk is mainly focused on the functionality aided by different kind of software and hardware features. The digital signage kiosks are very effective for communicating with the audiences at locations with large crowds and it comes with large screens to play multimedia content. The interactive smart kiosks usually come with comparatively smaller screens and a lot of other software and hardware-based functionalities, for example, biometrics scanners, printers, physical keyboard and mouse, facial recognition, camera, sensors and many more. Though all those hardware add-ons can also be installed in a digital signage kiosk if required.

Digital Signage Kiosks

Digital Signage Kiosks is mainly for marketing purposes. They have big high definition screens for adverts and digital signage. Touchscreen and various other hardware add-ons can also be added. The digital signage kiosks are proven to be very effective communication medium with the customers. This encourages a customer to interact more with the business/organization. The flashy screens and graphical media is very hard to remain unnoticed. It always attracts people and people always try to interact with it. Customized design and branding will let it blend in perfectly with any kind of interior or indoor environment.

Digital Signage Kiosk’s Benefits

The digital signage kiosks are gaining popularity all over the world, and are helping businesses and organizations to improve their customer relationships with the aid of latest technologies. Here are some of the benefits of a digital signage kiosk:

  • Large screens increase customer’s interest
  • Touch-screens and internet access makes them more interactive and useful for generic use
  • Digital SignageKiosks is made up of commercial displays and industrial grade materials which made them a perfect fit for all kind of indoor and outdoor usages.
  • The dedicated digital signage software increase the usability of the digital signage kiosk
  • Customized designs can fit into any kind of indoor interior
  • Best for advertisements and multimedia content
  • Best for smaller functionalities such as touch screen, online payments, internet access, etc
  • Completely online administration and control along with detailed reporting and statistical data

Smart Kiosks

Smart Kiosks are mainly used to perform a task such as scanning the passport, RFID, Biometrics, or QR Codes, taking prints, updating documents, etc. These types of kiosks usually come with a small or medium-sized display screen and with so many different hardware features. Smart Kiosks are mainly designed to provide a specific service or a set of services. The most widely used areas for such kiosks are waiting for areas at public offices, HR departments, public transport stations, airports, and shopping malls, etc. The mina objective is to provide a self-service experience without any involvement of the official staff.

Smart Kiosk’s Benefits

As the UAE government is aiming for digitalization of the services and encouraging businesses and organizations to become paper-free. The needs of customized smart kiosks have risen than ever before. Especially the government entities all over the UAE are using Smart Kiosks to provide a multitude of services with the convenience of online and ease of access. Here are some of the benefits of smart kiosk:

  • Smart Kiosks are great for e-services
  • Organizations can automate a lot many processes to cut resources and make the process more convenient for the users
  • A multitude of hardware and software functionalities can be integrated in the Smart Kiosk system
  • Different types of printers, scanners, Emirates ID, Passport, Barcode/QR Code, Passport Scanner, IRS, Facial Recognition, Biometrics, and a variety of hardware can be installed
  • A variety of software can be installed to support e-services and the hardware
  • The body of the Smart Kiosk can be completely customized for the hardware and software required for the e-services
  • Completely online administration and control along with detailed reporting and statistical data

Digital Signage and Smart Kiosk Together

There is a third kind of kiosks which is a hybrid and have features of both digital signage and smart kiosk together. These types of kiosks come with all sizes of screens such as small, medium, large and extra-large along with the added software and hardware traits of a standard smart kiosk. Large screens and multimedia content is always more visible to the human eye, with the complete digital signage capabilities and added features for e-services, the digital signage and smart kiosk hybrid can deliver more than comparing to its both predecessors.

Conclusion

Both the Digital Signage Kiosk and the Smart Kiosk have their own different implementations but the hybrid of digital signage and the smart kiosks together can be used in any situation for any kind of requirements.

Checkout: Website revamping & digital marketing acquired by CoolTech Gulf

Website revamping & digital marketing acquired by CoolTech Gulf

Website-revamping-&-digital-marketing-acquired-by-CoolTech-Gulf

RSI Concepts is honoured to announce that we have recently been appointed by CoolTech Gulf to reinvent their online presence by revamping their existing website design along with a digital marketing campaign. The new user interface and navigational structure to be more fluent, user-friendly and business-centric. The main objective is to enhance the user experience and perform technical upgrades to take the full advantage of the digital marketing campaigns.

CoolTech Gulf is a well-reputed and very well established name in the water treatment supply and service market, operating mainly in the UAE but have their clientele expanded throughout the Gulf region. The company is among the very first organizations in the region who have started a sort of campaign to promote environmentally friendly and energy-efficient solutions for the market. They are well respected for introducing new solutions and innovative technologies in the market. Which give their clients an edge in reducing the cost, maintaining the long-term sustainability and cost-efficient system operations. Along with that, the CoolTech Gulf has a sole dealership of some of the top-notched European made brands in the whole region which also is proof of their market repute and superiority in the region.

The digital marketing campaign is aiming to boost brand awareness domestically and internationally. Digital marketing has already been dominating conventional marketing in the Gulf region as well as all over the globe. The potential of the targeting relevant audience along with ease of targeting the geographical audiences without literally no complexity makes the digital marketing more accessible and more useable than any other communication medium. That is not all, the high level of statistical analysis and detailed reports for the advertisements provide highly accurate and reliable insight into the digital marketing campaigns. This lets the marketer improve its marketing strategy and get the best possible outcome of any digital marketing campaign.

Here is a short note from our sales manager Mr Humayun Hashmi who is been handling the project from the beginning:

“For sure CoolTech Gulf is a big name in the region and it was truly an honour to have started this project with them. The team is very much involved and super responsive. Though we got some delays because of some new postings at the client-side and later the COVID-19 outbreak overall we are trying to deliver each milestone before its due date. The user interface and the navigational structure of the website is a bit challenging but thanks to our experienced designers and analysts we have successfully built a very business-centric design that will totally enhance the online brand identity of the organization. The digital marketing campaign will also help to build the brand image online. We are looking forward to completing the project in due time.”

I couldn’t agree anymore, being the part of the analysts’ team I also got a chance to involve in the research and analysis process for the user interface and navigation mockup designs, and it was not an easy task to do that. But we took enough time to present an idea which got approved soon. At RSI Concepts the quality is everything, we do not compromise on the quality and ensure to deliver best.

Checkout: Read this before starting Digital Marketing Campaign in Dubai

Read this before starting Digital Marketing Campaign in Dubai

Read-this-before-starting-Digital-Marketing-Campaign-in-Dubai

Digital Marketing Campaigns in Dubai, UAE is considered to be the best ROI medium of marketing. Not only in the country but throughout the gulf we have experienced exceptional results. The easy internet accessibility for the masses, the smartphones and the mobile apps revolution hit us like a storm. Things got changed rapidly and within the past 5 to 8 years the whole marketing landscape had changed irreversibly.

1. Digital Marketing over Conventional Marketing

There was a time when reaching out to thousands of people through conventional marketing campaign was very expensive or completely out of reach of small and medium-sized businesses, but not anymore, thanks to the digital marketing campaigns, now this can be done by spending just a few dollars/dirhams. Another huge advantage of the digital marketing campaigns over the conventional marketing campaigns is that they are more precise and can let you communicate with thousands of people based on their demographics, interests, professions, and many more. Digital marketing campaigns are precise and effective.

Digital-Marketing-over-Conventional-Marketing

As the digital marketing campaigns are a modern form of marketing but still it is marketing though, so the content is king here also. The adverts with an eye-catchy visual content are always encouraged. The second most important aspect of a successful digital marketing campaign is the audience since the digital mediums provide a variety of filters and parameters to screen out your targeted audience. Which makes it very important to target only to the people you want to sell and also identify the people who could be a possible prospect. This will maintain a balance between your cost and your return.

2. Digital Marketing Campaigns ROI in UAE

Gulf in its entirety and the UAE specifically is a very modern and up-to-date society, the customer only trust brands who provide them with a sense of positive repute and trust. Along with that, the customer experience and journey to acquire a product or service is also important, this is where businesses can utilize the full potential of communication through digital mediums. There are a variety of digital mediums that can be used, but choosing a suitable digital medium is also critical. Because people tend to behave differently on different digital mediums and their expectations from different digital mediums are different, which led to a completely different audience pool on different digital mediums, so what you are selling and to whom you are selling or you want to sell will decide what digital medium will deliver the most for your digital marketing campaigns in UAE.

Digital-Marketing-Campaigns-ROI-in-UAE

The best approach is to acquire a professional digital marketing agency in Dubai such as RSI Concepts. However, we will discuss a few most popular digital mediums that can be used to get the best results from your digital marketing campaigns in the UAE. There are two major types of digital marketing mediums:

  1. Organic Digital Marketing Medium
  2. Paid Digital Marketing Medium

Furthermore, we can elaborate them into sub-categories as follow:

2.1 Organic Digital Marketing Campaign

Organic-Digital-Marketing-Campaign

Organic Digital Marketing means all the digital marketing mediums that are completely free of cost, in order to use them you must have to have sufficient knowledge and technical skills or simply you can acquire a professional digital marketing agency to do the work for you. Here are the types of digital marketing mediums:

  1. SEO or Search Engine Optimization
  2. On-Page SEO
  3. Off-Page SEO
  4. Social Media Interactions by Pages and Profiles

2.1.1 SEO or Search Engine Optimization

SEO or Search Engine Optimization is the most popular organic digital marketing medium. As we all know Google has become an essential of our daily life, and every single person must have used it for some research, so having a high rank in Google searches could lead you to large free traffic which can later translate to leads and conversions.

The major part of the SEO is having a wonderful website which is completely Google friendly and responsive. The website should be easy to navigate and must work flawlessly on different screen sizes, mobile devices and browsers with seemingly same user experience.

2.1.2 On-Page SEO

On-Page SEO is mainly working with your website user experience and search engine friendliness. There are so many indicators and identifiers only designed for the search engines to let them categorized and rate your website from the user experience point of view and its usefulness. These indicators and identifiers can be added in the HTML of the web page, in rich snippets and schema, geographical tags, search engine readable codes, social media tags and many more.

2.1.3 Off-Page SEO

The on-page SEO is just the half of it, the other half is the off-page SEO. Off-page SEO is mainly based on backlinks and social media bookmarks. The backlinks can be organic if your content is meant for general public consumption, but if you are targeting a specific audience, you should have to build useful backlinks for your website. There are so many different methods and techniques to build backlinks. Same is applicable for the social bookmarks. All your social media profiles and pages should be linked to your website. You have to be active on your social media profiles and pages.

2.1.4 Social Media Interactions by Pages and Profiles

Social Media interaction by your business’s social media profiles and pages is also an important part of a good digital marketing strategy. People tend to post on your social media platforms, it could be good or bad also. People can appreciate the product or service they acquired from you or they can write a positive or negative review about their experience. That doesn’t matter what people write on your social media the important thing is how you respond to them. You should be very polite, humble, and responsible in case of negative feedback or comment, you should try to resolve the issue and try to move them to a private conversation or your official complaint channels, rather discussing things in the public domain. Try to respond to as many people as you can, this will build your brand image in the social media and in case of social media anything could go viral, which could boost your social media profiles and pages. So, be attentive and be a problem solver, try to avoid dead ends, and keep the conversation alive.

Be vigilant towards the negative marketers or the vampires who post their profile and pages in you popular content to get extra likes. Keep on removing, reporting and blocking such users. Your social media can be very beneficial in your organic marketing and will let you build a unique and very dedicated audience over the internet to support your organic marketing activities.

2.2 Paid Digital Marketing Campaign

Paid-Digital-Marketing-Campaign

The organic digital marketing or mainly the SEO is a long shot, it requires consistency and time to show results. But in case if you are looking for instant results you should choose the paid digital marketing. There are so many digital marketing mediums which can be used for the paid digital marketing campaigns. It mostly depends upon the digital marketing campaign’s goals and targeted audiences.

Here are some of the most popular paid digital marketing mediums:

Paid SearchesPPC/CPSGoogle Adwords
Facebook AdsInstagram AdsSnapchat Ads
Twitter AdsLinkedIn AdsYoutube Ads

These digital marketing mediums offer a variety of different campaigns for different marketing goals. Here are some of the popular digital marketing campaign types:

2.2.1 Google Search Ads or Adwords or Paid Searches Campaign

Google Ads or Search Ads or Paid Searches are the most widely used medium in a digital marketing campaign all over the world and are tend to produce the highest conversion rate in the world. One can say Google Adwords or Google Search Ads are the best in the world. But quality isn’t cheap, Google Ads could cost you the most and for certain keywords, the cost is ridiculously high. So, it is always suggested to acquire a professional digital marketing company to do the Adwords Ads Campaigns for your business.

2.2.2 Lead Generation Campaign

Lead Generation Campaigns are very goal centric and precise form of digital marketing campaigns. The objective is pretty clear, generate more leads and convert them to sales. Above mentioned digital marketing mediums have their own mechanisms and methods to provide lead generation campaigns. Some digital marketing mediums such as Google allows the businesses to direct the targeted audience to a specific web page and let the user fill in a form or their contact information which can later be sued by the sales team.

Some mediums such as Facebook/Instagram allow creating simple and easy multimedia ads with a more flexible approach towards selecting the targeted audience along with a simple and small form with a call to action button. This approach is simple and yield more leads, but since it is a social media platform so you might get some irrelevant or even fake leads too. But the cost is very low comparing to Google so it is the best alternative in a tight budget scenario.

2.2.3 Brand Awareness Campaign

Brand Awareness Campaigns are often referred to as traffic building campaigns as well. But that is not the case, the traffic building campaigns are specifically designed to get more and more traffic whereas the brand awareness campaigns are meant to promote the brand. Though in most of the digital marketing campaigns the strategy is built to get more website traffic sometimes the adverts encourage people to visit a particular outlet, or branch, or the office rather than just visiting the website. The approach is a little bit different when it comes to the advertisements and the targeted audiences. The prime objective of the brand awareness digital marketing campaign is to let more and more people see your brand and influence them to have a positive opinion about the brand.

3. Conclusion

If you are a small or medium-sized business in Dubai, UAE the digital marketing could do wonders for you. If you are a large corporation or big enterprise, communicating with masses was never easier than ever before thanks to the digital marketing campaigns and latest technological advancements in the field of internet and social media, communicating with masses instantly is just as easy as writing a tweet. It is not only the cost that gives digital marketing campaign an edge over the conventional marketing campaign, but it is the comprehensive reporting and statistical data availability for your analysis of the marketing strategy. This is why no matter what kind of business are you, or on what scale are you operating, the digital marketing campaign will always be beneficial for your business.

Want to know more about the service? Need a quotation or need consultancy? Feel free to reach us through our Contact Us page.

Checkout: 5 Pros of Having Hybrid Mobile App Development – Dubai

5 Pros of Hybrid Mobile App Development

5-Pros-of-Hybrid-Mobile-App-Development

The constantly beefed up computing powers of the latest smartphones, high-resolution screens, 4G and high-speed internet access for the masses is completely changing the trends of how people are accessing the internet. All this lead to people being more on mobiles than computers. The ease of mobility and the simplicity of instant access is changing the trends rapidly, people are preferring to access to the internet more from mobile devices rather than conventional computers.

There are two major classifications of the mobile app development on the bases of the technologies used to build them. The older and more conventional technology is called Native App building the modern and a bit advance technology is Hybrid Mobile App Development. Here are some of the benefits of having a modern hybrid app over the conventional native app.

  • Improved User Experience

Hybrid Mobile App Development technique is more flexible towards user interface designs and functionalities, the overall user experience and the interactiveness of the application is far superior than the native app development platforms. The updates and upgrades are also comparatively simple and quicker than conventional native apps.

  • Speed & Performance

After the user interface the second biggest concern of any mobile app developer is the speed of the mobile application hence it is a big challenge for mobile app development companies in Dubai. As different mobiles have different computing power, different operating systems and even different versions of the operating systems, especially in Android devices there is a lengthy list of available screen sizes and operating system versions.

So maintaining the similar user experience on all Apple and Android devices can only be achieved with a combination of the user interface and the speed of the content loading in the mobile application. Thankfully hybrid app development platforms are way too faster than the native app development platforms, as they typically do most of the computing on the server where they are hosted and require very less computing at the user’s mobile device. This ensures more than 90% similar user experience on all supported devices.

  • Innovative UI/UX Design

The advantage of having new technology is that you can have more innovation. There are a lot of features and interactive functionalities that can easily be done with the hybrid app development technology which was either not possible at all or is very hard to achieve with the native app development platforms. Another advantage of hybrid app development is that you can have so many functionalities which will enhance the user experience without compromising the load-time or speed of the mobile application.

  • Ease of Integration

The most important aspect of any mobile app development is its compatibility and integration with the smartphone, its data synchronization and compatibility with other applications. Both the native app building and hybrid app building techniques perform this with the device’s programing language which is quite efficient and if coupled with the super-fast and responsive user-interface of the hybrid app development technique it will surely be capable of delivering more than that of the native apps could ever do.

  • Offline mode

With the passage of time and the latest advancements in the hybrid mobile app development technologies, now the offline mode of a hybrid app is equally useful and effective than that of its counterpart, the native apps. Even the hybrid apps are performing well with the offline mode as well. The hybrid app development technology allows their users to carry on their work in offline mode by downloading the requisites in the mobile phone’s memory or cache. This also helps people who have limited data plans, or people who are living in low coverage areas.

As the Dubai and the whole UAE itself is a large metropolitan and people from all around the world are coming here for business purposes as well as for vocation and leisure this makes it a really competitive playground, the consumer’s standards are as high as the sky, the innovation and creativity is praised the most, people have a certain taste for everything. Which is the reason being a smartphone app developer company in Dubai we are always been asked by our customers for the only best solution.

Not only that but as the technologies are advancing very rapidly so in order to keep up you must have to upgrade your products and services too, or at least how you are furnishing them to your customers, and in case of the mobile apps the hybrid app development is way too expandable and easy to upgrade platform than the native app building platforms. The user-interface is superior and the integration and synchronization techniques are efficient, the application’s speed is higher, and overall, the hybrid app building technology is far superior to the native app building.

Conclusion

The hybrid app building platforms are not only superior in the functionality and performance but they are also way too simple and easy to work upon. A mobile app development company requires fewer resources and can do the project on shorter lead time as compared to the native app building. This results in great ROIs for the customers as well. The development, testing, and troubleshooting are way too quick and easy. So, the delivery is much quicker and the cost is much lower.

Do you want to know more? Or do you need a quote? You can contact us from our Contact Us page.

Checkout: Top 10 website designs | RSI Concepts

The Importance of Online Store during and after COVID-19 Pandemic

The-Importance-of-Online-Store-during-and-after-COVID-19-Pandemic

The importance of having an online store or eCommerce platform for your business during and even after the COVID-19 or Corona Virus outbreak is legitimately very high these days. Especially for small and medium-sized businesses to keep up with the rapidly increasing online shopping trends in UAE. As the Government is strictly implementing the social distancing regulations these days, which results in people going less to the physical stores and outlets. As the government is actively taking steps to bail out all the businesses no matter how small or how big you are, but still the businesses are struggling to keep up with their sales and even the customers are also not been able to contact their favourite marketplaces/shops or stores.

Sustain your Sales by Taking your Business Online

Amid the lockdown, most of the small businesses are facing a complete halt in their regular activities. The number of online sales or eCommerce trading has risen to the sky. People are even trying to buy fresh milk from the online stores. This is the time to turn your business into a digital outlet and let your customers purchase your products via your online store.

Online Store is the Best Way to Reach your Customers

During this COVID-19 crises or even after it, having a digital medium will help you to reach out to the customers from a broader market. Our Online Store is a comprehensive yet very simple and easy to use eCommerce platform. It will not only let you sell online but it also helps to analyze the selling stats and let you build an effective business strategy by pointing out the products people are searching more and purchasing more. Along with that, it can also provide direct interaction and feedback system to allow your customers’ suggestion and feedbacks. This will help you not only in the current scenario but even after this COVID-19 pandemic your online store can be a powerful business generation tools.

Low Cost for marketing Online Store

The marketing is a backbone in any business, having a digital medium like Online Store, you can publish online pamphlets and promotions without any additional cost. Hence no need to print so many brochures every week or month. If you want to take your marketing one step further you can easily utilize social media and paid search mediums such as Google, Facebook, Instagram, Snapchat and many more. Even after when things will be normalized you can utilize your online store to target broader regions and wider audiences.

Online Store is not only a convenience but an impression as well

When people will see you online, or find your online store in Google searches this will definitely increase the authority and trust factor of your store among the customers. And not only a good impression, but more people can learn about your store online and it will increase the popularity of your business as well. This will encourage them to visit your actual store later on.

Online Store will remain a powerful sales platform even after this COVID-19 Crisis

Your online store will remain a powerful sales and marketing tool even after this COVID-19 scenario is over. You can market the latest products and promotions to encourage customers to buy more. Since most of the regular tasks are handled by the powerful CMS which comes with the Online Store, the cost and resources required for daily operations are marginally low. In terms of ROI, it is the best ever solution for small and medium-sized businesses as well as large retail stores and wholesale suppliers. For instance, the Amazon and Noon are the best examples of the online stores, they are selling millions of products by just having an online store. So, this is to give you a perspective of what an online store can do.

If you need further assistance you may call us or you can also contact us through our Contact Us page.

Checkout: Online Store is Essential to Survive during the COVID-19 Crisis

Online Store is Essential to Survive during the COVID-19 Crisis

Online-Store-is-Essential-to-Survive-during-the-COVID-19-CrisisUnfortunately the recent Corona Virus or COVID-19 pandemic literally paralyzed the economies all over the world, immediately afterwards the Governments took steps to compensate the local business establishments and everyone quickly moved to the online by digitalizing their businesses and the whole operations in some cases in order to survive this crisis. Most of them have already started getting the benefits of moving to online and still there are so many businesses who are reluctant to transit to the online world. Being an IT consultant and service provider we felt obliged to help the local and regional businesses to let them cop up with the pandemic scenario. We have developed a few innovative products and services specially designed for such critical scenarios.

Not only that but we will also discuss some essential survival tactics for you. Which will help your business to survive during this lockdown scenario and strictly imposed the work from home policy?

How to generate sales?

Well, the most important thing is to how to fuel your business while also complying with the social distancing and lockdown scenarios? How to generate sales when almost all of your customers are homebound and/or refusing to come to you. The simplest answer is if they cannot reach you, you should reach them. But how? You can take your business online by digitalizing it and also help your staff and employees to work from home and handle their daily tasks efficiently. This will help you generate sales and also make you able to handle those sales by utilizing your resources optimistically.

How to start digitalizing your business?

First of all, you need a medium to provide access to your products online, which is an online store. The online store in simple words is a website that lists all your products on the internet and allows the customers to purchase those products from their homes or mobile. There are so many different options to do the payment transaction, such as you can get a payment gateway and enable online transaction directly into your bank account or you can have a COD (cash on delivery) service or why not both! The other most important thing is that your online store should look like a professional eCommerce platform, and for that we will do the job for you.

Will it cost me a lot?

Again, in such a situation when businesses are losing a lot of sales, the new investment could be tricky, so you don’t have to worry about it, we have a solution for that too. Considering the current scenarios we are providing our customers with heavily discounted plans and packages. So, we got your back here. You can get a standard online store website at a nominal price, just get in touch with us and we will let you know.

How to utilize the resources in hand?

Our online stores and eCommerce portals come with a very discrete administrative hierarchy. That will let you assign different tasks to different employees, getting things done automatically and much more. The system logs a set of very brief stats and gives you a complete insight into your online business and sales. This will let you improve your online business strategies and let you get more profit out of it without any additional investments. This could be a powerful marketing and communication medium even after when everything gets normalized.

What about marketing?

The online marketing campaigns are the way too cheaper than conventional marketing and advertising methods. There are plenty of online mediums that can let you target only the audience you like to, such as if you are a grocery store located in Deira Dubai, then you might not be interested in showing the adverts to people in Jabal Ali and vice versa. The online mediums let you precisely target the audiences which are most beneficial for you hence save you a lot of money. Your online store website itself is a marketing tool, you can promote new products, services, special offers and much more without paying a single Dirham. Isn’t it wonderful?

What else can be done?

As these days people are moving towards online mediums to do most of the regular shopping, and the majority of the people are doing so by their smartphones. So, having a smartphone app for your online store can boost your sales too. And it also comes with additional benefits, such as free marketing and promotions, you can notify your customers about a new sales or promotion by a push notification on their smartphone’s screen. Just a few taps by the customer and your product will be sold. That is it. It is as simple as it sounds, this is a major reason why people are preferring online shopping because it is very simple and easy, it allows them to think more about a particular product, they can compare so many products and much more.

What now?

Okay so as we have already discussed the possibilities of quickly taking your business to online by making it digital and a few benefits of that too, now let me tell you a few more things about optimizing your expenses and profits. Following those survival steps, you can reduce the impact of the COVID-19 crisis.

How to increase profit during the COVID-19 scenario?

Well once you got an online version of your business, your online store. Now things would be a lot easier, say bye to long and complex paperwork, everything is digital and all the records are just a few clicks away. You can get analytical reports of your sales and you can easily identify popular products. That is not all, there are so many other functionalities that can benefit you improving your business practices and hence increase the profit.

How to reduce expenses?

As most of the operational processes are now fully or partially automated, which means you need fairly fewer resources to run daily operations. You might allocate your existing resources in more productive activities and the system itself will also allow you to effectively create roles of different employees to perform different tasks. You definitely don’t have to acquire more employees, with a little training your existing team will be able to work efficiently on the system, even from their homes, so all your employees who were just staying at home doing nothing can again contribute from their homes. Which will definitely increase productivity and reduce the expense? You might think of reducing the team as well, as most of the things are automated now, for an example, the accounts section, as all records are online, so there is no need of a special bookkeeper. There are so many things you can do by simply having an online store for your business.

What is the future scope of digitalization?

There are endless possibilities of future expansions of digitalization. You might have heard about the government’s initiatives to digitalizing their services and achieving a true paperless goal. This is the actual power of the digitalization. There are endless possibilities of integrating more digital systems with your online store and expand it to completely replace your existing traditional business practices. This also includes marketing, marketing was never cheaper and easier than before having the digital mediums in hand. There is no limit of how many products you can host in the online store, all the products can be arranged in categories and sub-categories to provide an ease of navigation. Which tends to result in more sales than conventional. Plus there is literally no limit of the area or location where you can sell, you can sell all over the country and why not globally if you want to.

So, do not hesitate to get in touch with us, and let explore the possibilities together. You can contact us via our Contact Us page.

Checkout: The Importance of Online Store during and after COVID-19 Pandemic

Can a Queue Management System Improve Customer Experience?

Waiting is always a difficult and irritating task for anyone. Good customer experience can be achieved with an outstanding Queue Management System that can enhance customer perception. A properly managed queue system can benefit both the staff and customer alike. With technology, the Queue System in Dubai has seen many positive changes. There was a time when only moving the customers into and outside of the business was all that was cared about. But now that there are various other options, the Customer Experience is improved by many folds.

Queue-Management-System-Improve-Customer-Experience

Appointments and Scheduling

There are certain kinds of businesses which can help the queue system by allowing appointments and schedules that can be pre-booked online or through their call centres. This helps the customer create a connection with the business, gives better customer satisfaction and also helps with staff scheduling. Ultimately, there is an increase in revenue too.

Management of each individual case

When customers visit your business, it is not right to pass them onto the next person, where he/she has to repeat their whole story till they are sent to the right person who can deal with their problem. It is only the right kind of case management that can save a customer from this kind of ordeal. This can be done only when information is accurately captured and recorded so that it can be accessed when staff or representative needs it and accordingly helps the customer. Also, the past contacts can be recorded so the next representative can see the flow of the system.

Customer Flow System

Some businesses can do well with a self-service kiosk wherein the customer can line up in a virtual queue or an electronic queuing system. This allows them to help themselves or if not then the customers are asked a couple of questions which would determine what representative would be able to help them best.

Digital Media

When there are digital displays in the waiting area or queue area, it keeps the customer entertained while they are waiting. It also gives you an opportunity for selling. At grocery stores and other shops, the same system can be used to show the number of people waiting at each queue, which gives the customer the liberty to choose which queue he/she would like to join in.

Messaging

Who doesn’t have a smartphone these days? These smart-systems can also be used to enhance the customer experience. These can be used by a customer for booking appointments and also they can be texted in advance to let them know or as a reminder of their appointment. If the appointment system hasn’t been used, the organization can still send a message to the customer to inform them that they are the next to be served. This gives the customer enough time to continue to shop or browse around and gives you extra revenue.

These kinds of modern Queuing Systems can bring in enhanced customer experience and makes it more efficient for your employees and customers both. Customers would be given the feeling that their best interests are being taken care of. When you implement things that bring their waiting time down or make it easier for them to explain their case history, it makes them feel unique and appreciated. Employees also appreciate it as it means that it is more of a planned and organized scenario. All this ultimately leads to a better business scene.

Queue Management not only helps your business, but it brings it forward. It gives a modernized feel and can set you apart from other businesses with an atmosphere of forward-thinking. Enhancing customer experience can launch a business into the future and make it cutting edge.

Checkout: The Leading Queue Management System Provider in UAE

What is Property Management System | Dubai – UAE

Property-Management-System-Dubai-UAE

What is Property Management System?

A Property Management System is software which digitalizes all processes in a property or real estate management or rental property management companies. As this is the time of digitalization in Dubai – UAE, and the information technology is making wonders in our lives. The property management is a very complex industry; even regular daily tasks could be tiresome and complicated. Time is a very critical variable in this market. This is where the digitalization saves the day, buy simply digitalizing your complete organizational processes (property management and rental), it will make the daily operations easier and precise, complex statistical analysis and timely notifications prevent financial errors and delays in time-sensitive tasks. All the information and data is available within a few clicks or keystrokes.

Property Management System’s Benefits

The RSI CONCEPTS Property Management System will make the day-to-day tasks and operational processes digitalized and automated via a powerful software CMS tool. The automation and digitalization will save time and efforts usually required to perform any particular task. This also prevents unnecessary delays which usually happen because of manual process or inefficient PMS software. Hence it reduces the cost and amount of time required to perform daily operations. The system is online and all the information are updating on real-time bases so there is no delay at all. Everyone concerned will immediately get notified about their tasks through their respective modules and interfaces.

Property-Management-System-Process

What does a property management system do?

In any property management company/organization, the business decisions are very dependent on the accurate financial data and statistical reports, without having any of these the business cannot survive for a long. The other thing is the cost of the operations while using a manual or inefficient property management system. RSI Concepts PMS allows an organization to optimize their operational and functional cost to a much higher extent than any other available property management system available in Dubai – UAE.

Here are some features of our Property Management System:

  • Simple and easy-to-use user interface and admin dashboard
  • Web browser-based dashboard
  • Mobile Application for user/admin dashboard
  • Budget Allocation and Management for the Property/Facility
  • Expense Tracking, Monitoring and Allocation
  • Tenant Check-ins, Check-outs, Payment records & Collection, Notification for due payments
  • Property Maintenance and Inventory Records
  • Online Customer/Tenant Support Request, Maintenance Requests, and complaints Management and Handling
  • Email and SMS messaging and notifications for the tenants and the management teams
  • Payment reminder via Email/SMS or mobile applications
  • Dedicated Mobile Applications for the Agent/Maintenance & Sales Staff
  • Dedicated Mobile Applications for the Admin Dashboard and Management Staff
  • Dedicated Mobile Applications for the Tenant/Customers
  • CRM module integration enables your staff to provide satisfactory services along with the monitoring mechanisms to monitor the performance of the staff itself
  • Online Customer Support and Online Chat Module Integrations via APIs
  • Organization’s back-office ERP, or any other Third Party software integration via APIs
  • Social Media and Multiple communications medium integrations for better service and marketing purposes
  • Leasing, Brokerage and Selling Modules
  • Contract records and other essentials under a single Module
  • Documents upload and Download facility
  • Customer/tenant and Staff Profiles ensure the agents and supervisor can get the contact details within seconds
  • Instalments reminder, adjustments, agent commissions and financial records
  • Powerful intelligent smart search engine on various modules and sections
  • Autonomous statistical and data analysis tools along with completely customized reporting module help the higher management in decision making and resource allocation
  • System and Admin user hierarchy to divide the roles and responsibilities of the staff
  • Multi-layers of the activity tracking and monitoring keep a record of each and every activity on the system, which helps to identify the mistakes and let the management take effective actions

Here are some of the major implementations of our Property Management System in Dubai – UAE

  1. Real Estate Management System
  2. Hotel Management System
  3. Facility Management System
  4. Centralized Property Management System

Do your organization needs a Property Management System?

In case if you are property management company or a real estate management company, whether you are selling properties, renting them out, leasing properties, maintenance company, facility management company, a large organization managing multiple facilities and properties or a government entity to manage multiple facilities, real estate or properties from a head-office or a regional office, our property management system (PMS) is specifically built for you. Above all, we provide completely customized solutions which don’t require any change in the policy or the process of the organization. Our aim is to make things happen fast and let the management act immediately. Our clients have reported a significant reduction in their operational expenses after implementing our Property Management Software.

Need a quote? Or want to learn more? Please visit our product page HERE.

Checkout: Customer Feedback System with QR Code for each property – DAMAC Properties

Customer Feedback System with QR Code for each property – DAMAC Properties

Customer Feedback System for Damac Properties is designed and developed by RSI Concepts. DAMAC Properties is a name that needs no introduction in Dubai, UAE and GCC. DAMAC Properties has developed thousands of projects till last year and many in progress. The luxury property developer has established a brand name in the market by providing some of the most luxurious homes, apartments, buildings, resorts and hotels all over the UAE.

Customer-Feedback-System-with-QR-Code-for-each-property–DAMAC-Properties

When it comes to customer happiness and satisfaction, DAMAC compromises on nothing, they have implemented international quality standards and even beyond. DAMAC is providing its customers with the best support and customer service. DAMAC is a high customer-centric organization and they are investing a lot of resources in customer happiness sector, which is a reason DAMAC has been awarded more than 100 global awards for the civil marvels they have built over the time. No matter if you take a look at their high-rise buildings, homes, apartments, interior, exterior, or whatever, everything that has DAMAC’s name will also have unmatchable quality and standards.

This is the reason DAMAC have decided to collect feedback from their customers and people whoever are visiting the DAMAC properties. This is when RSI Concepts have been provided with an opportunity to submit their bid for the DAMAC Customer Feedback System tender. The competition was tough but we have won the bid based upon our intelligent and smart feedback collecting solution. We have provided the QR Codes for each property which makes the Customer Feedback System more accessible and easy to use with a smartphone too.

Our customer feedback system is built on a very simple and basic rule, which is “easy-to-use”. At RSI Concepts we have more than a decade of experience in Customer Feedback and Survey solutions. Which enables us to provide our customer with a solution no one else can offer in Dubai, UAE.RSI Customer Feedback System is equipped with a smart statistical engine, which does most of the statistical analysis and provides completely customized reports. RSI Customer Feedback System is a result of a decade long experience and knowledge which we have gathered from our hundreds and thousands of implementations all over the UAE.

QR Code Based Survey and Customer Feedback

The unique and new thing in this system was the introduction of a QR code-based mechanism. Each DAMAC property was tagged with a unique QR code, which is pasted on a very prominent place. The tenant/customer and visitors can scan those QR codes with their smartphones and do the survey within a few taps or they can do the survey from the interactive devices also, which are installed on each property. The system will monitor and update the admin panel in real-time, and whenever negative feedback is submitted, the system notified the concerned staff immediately along with that, an SMS and Email will be sent to the customer as well. Later the staff can rectify the problem and notify the customer accordingly. This feature builds a sense of connectivity and the customer/visitors will also feel comfortable by knowing that they are important and DAMAC is taking their valuable feedbacks very seriously.

The system is very flexible and completely customized to fulfil the needs of the DAMAC. Above all our system provides provisions of customizing the surveys for each property and a very deep statistical analysis mechanism which no one else is providing. This was the reason DAMAC selected us over so many other vendors.

Here is what our Sales and Marketing Manager, Ms. Maheen Waheed stated when I asked her about her experience with this project:

“This was quite a challenging task dealing with so many technicalities and implementation of the system on such a large scale within such a short time. The DAMAC team was wonderful and very cooperative, which helped us to complete the project as per the given deadlines. Overall it was a quit learned experience, not only for me but my team as well. We are very much positive that this project is a gateway for more upcoming projects with DAMAC and we are proud to have them in our portfolio. Here I would also like to thank my technical team, who did a remarkable job and made everything possible. DAMAC management is much excited to see the results of the system and they are very satisfied with the performance of our customer feedback system.”

RSI Concepts hosts multi-cultural employees and carefully picked only the wonderful mind who love their work, and this is the reason we have accomplished so many achievements this far.

Want to learn more about our feedback and survey system? Visit our product page: RSI Concepts Customer Feedback System.

Checkout: Capital Health Screening Center for Customer Feedback

 

 

Let's Talk?
Make an enquiry

Copyright © 2024 RSI Concepts, All rights reserved.

Terms of use Privacy Policy Cookie Policy