How to use Blog for eCommerce Website to Increase Conversions

Leverage Blogs for Conversion in eCommerce

The general misconception in the minds of many an eCommerce organization is that blogs do not add value or be used for product promotion for the site. This misconception is also held by any website and web design agency. However recent studies point otherwise. Websites in general and eCommerce portal in particular, have more to gain by having insightful blogs in their websites.

How to use Blog for eCommerce Website

How to use Blog for eCommerce Website to Increase Conversions

Content Marketing plays a vital role in boosting sales and garnering organic traffic into an eCommerce portal. In a good content marketing strategy, blogs are an important tool. This blog is focused on elucidating three methods through which blogs can be used to up the conversion rates in your eCommerce website.

Blogs and Search Engine Optimization

Any blog which provides in-depth information and adds value to the user is rated highly by all Search Engines. eCommerce portals can have a judicious mix of blogs which speak about their products and generic blogs which augment the knowledge level of the reader. These blogs can also intelligently incorporate keywords of relevance and help the portals get featured across all local and global search engines. Search Engine Optimization is directly and appropriately enabled through blogs. Content Marketing using such search engine optimized content also garners better results and boost Search Engine Rankings.

See Also: Why Web Design is Important for eCommerce Websites

eCommerce website can have a judicious mix of blogs

Search Engine Optimization is directly and appropriately enabled through blogs

Product Promotion Through Blogs

eCommerce websites can smartly deploy blogs as one of the mediums of product promotions. Concise blogs which talk about all the essential features of a product help a user to understand the nitty-gritty of the product better. Such blogs are a definite value-add for anyone looking to buy those lines of products. Relevant and insightful product blogs are well appreciated by the online user world. It is also rapidly shared across multiple social media platforms. As a consequence, a lot of organic traffic is generated into the website.

Concise blogs which talk about all the essential features of a product

eCommerce Websites can Smartly Deploy Blogs as One of the Mediums of Product Promotions

See Also: Three Tips for Design of Products Page of eCommerce Web Sites

Blogs to Engage with the Customers

eCommerce websites can also use blogs as a way to engage with their online clientele. Blogs which give service or product reviews and comparisons can be designed to elicit customer views and feedback. Whenever a blog contains useful information and encourages a customer to voice their opinion, it is usually successful in engaging with an internet audience. Thus an eCommerce portal can subtly create a rapport with its customer base and keep listening to their views to enhance the efficacy of their services.

Having Product Review Blogs Can Increase Your Search Engine Rankings

eCommerce websites can also use blogs as a way to engage with their online clientele

It can safely be concluded that blogs as a part of a content marketing strategy are very essential for an eCommerce portal. They assist in getting high search engine rankings, engaging with the customers, and providing valid product information. Better online visibility and brand creation are just two by-products of having blogs!

See Also: Why Your Business Website Needs a Blog?

Are there other ways in which blogs help? Talk to us!


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How to use Blog for eCommerce Website to Increase Conversions
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Read about how you can use blogs to generate conversions and engage more clients on eCommerce websites.
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About Humayun Hashmi

Hi, I am working as Search Engine Optimizer at RSI Concepts and I am an amateur blog writer. I love to share cool stuff on my blogs. I love to connect with people from around the world and always try to solve their problems. So, feel free to contact me via below comment box and I will be there to solve your issue or for just a friendly conversations. Connect with me on Google+ Facebook Twitter.
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