Leverage Blogs for Conversion in eCommerce
The general misconception in the minds of many an eCommerce organization is that blogs do not add value or be used for product promotion for the site. This misconception is also held by any website and web design agency. However recent studies point otherwise. Websites in general and eCommerce portal in particular, have more to gain by having insightful blogs in their websites.
Content Marketing plays a vital role in boosting sales and garnering organic traffic into an eCommerce portal. In a good content marketing strategy, blogs are an important tool. This blog is focused on elucidating three methods through which blogs can be used to up the conversion rates in your eCommerce website.
Blogs and Search Engine Optimization
Any blog which provides in-depth information and adds value to the user is rated highly by all Search Engines. eCommerce portals can have a judicious mix of blogs which speak about their products and generic blogs which augment the knowledge level of the reader. These blogs can also intelligently incorporate keywords of relevance and help the portals get featured across all local and global search engines. Search Engine Optimization is directly and appropriately enabled through blogs. Content Marketing using such search engine optimized content also garners better results and boost Search Engine Rankings.
Product Promotion Through Blogs
eCommerce websites can smartly deploy blogs as one of the mediums of product promotions. Concise blogs which talk about all the essential features of a product help a user to understand the nitty-gritty of the product better. Such blogs are a definite value-add for anyone looking to buy those lines of products. Relevant and insightful product blogs are well appreciated by the online user world. It is also rapidly shared across multiple social media platforms. As a consequence, a lot of organic traffic is generated into the website.
Blogs to Engage with the Customers
eCommerce websites can also use blogs as a way to engage with their online clientele. Blogs which give service or product reviews and comparisons can be designed to elicit customer views and feedback. Whenever a blog contains useful information and encourages a customer to voice their opinion, it is usually successful in engaging with an internet audience. Thus an eCommerce portal can subtly create a rapport with its customer base and keep listening to their views to enhance the efficacy of their services.
It can safely be concluded that blogs as a part of a content marketing strategy are very essential for an eCommerce portal. They assist in getting high search engine rankings, engaging with the customers, and providing valid product information. Better online visibility and brand creation are just two by-products of having blogs!
See Also: Why Your Business Website Needs a Blog?
Are there other ways in which blogs help? Talk to us!
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