RSI Concept
Menu
Close
Call Now Send Enquiry Call Request

BLOG OF RSI CONCEPTS

world map

Important Hardware Components of a Queue Management System

In this blog, we will discuss the important hardware components of a queue management system which are required to manage the customer flow effectively and efficiently to improve the customer journey. There are so many hardware components that can be added to a queue management system as accessories or add-ons to maximize efficiency. It also depends upon the requirements of the client and the nature of the operations they are performing at their branch/office. The queue management system is essential in building up your business reputation, keeping the visitors/customers happy and reducing the workload of the staff and agents to keep them in high spirits. Overall these all factors contribute to your business’s success.
Important-Hardware-Components-of-a-Queue-Management-System

Before I step into describing the various hardware component I would also like to give a short introduction of the types or classifications of the queue management.

Fundamental Types and Classifications of the Queue Management

Fundamental-Types-and-Classifications-of-the-Queue-Management

These classifications define the services and the overall operation. On the bases of that we determine which hardware components should be included in a particular queue management system solution:

Single Phase Single Channel

Single Phase Single Channel means there is only one agent/counter who will deliver the full service to a single visitor/customer.

Multi-Phase Single Channel

Multi-Phase Single Channel means there are multiple agents/counters to complete a single service and the visitor/customer will have to go through multiple counters for full-service delivery.

Single Phase Multi-Channel

Single Phase Multi-Channel business model means that there are multiple counter/agents for a single service and the customer can be sent to any counter for the full-service delivery.

Multi-Phase Multi-Channel

Multi-Phase Multi-Channel business model means that a full-service delivery requires to visit multiple counters and there are multiple counters/agents for each part of the service hence the customer will have to go through multiple counters for the full-service delivery. And for each service part, there are multiple servers available, the customer can be routed to any of the counters at the respective stage of the service delivery.

Read also: Queue Management System Problems and Solutions in Dubai

Important Hardware Selection and Configurations of QMS

Important-Hardware-Selection-and-Configurations-of-QMS

Now that we got a basic idea of how the queuing system works and how should we choose the hardware for a required business model. Let us discuss a few additional details that might further clarify the customer flow operation:

  1. The population of the customers
    • Limited: It means a limited number of expected visitors/customers, such as Psychiatrists clinic, boarding counters at the airport, etc
    • Unlimited: It means an unlimited number of the customers/visitors are expected, such as Banks, Sales Counters, Customers Support and Services Offices, etc
  2. Method of Arrival
    • Individual Arrival: Most of the businesses are operating on individual arrival model
    • Group Arrival: Only certain businesses or service centres adopt this model, such as HR departments, immigration services, etc
  3. Service Mechanism
    • Number of Counters: How many agents/counters do you have?
    • Service Types: Do all the counters/agents serve the same service or different services?
    • Number of Queues: Is there a single queue for all the counters/agents? Or separate queues for separate counters/agents?

Here are the basic hardware configurations for the above-mentioned queue management system setups:

Ticket Dispensing Units

This is the very first interaction of the visitor/customer with your branch or service centre. The visitor/customer will get a ticket as per their required service and will be issued a queue number. There are multiple ticket dispensing units types that are very popular in Dubai, UAE. Such as:

Kiosk Machine

A kiosk machine is the most popular ticket dispensing option all across the world. The kiosk machines with reasonably large and bright touch screens provide a good interactive experience. Very helpful in sign-ups with service lists, instructions and relevant information on the screen. Thermal printers are widely used to dispense the tickets.

Table Top Ticket Dispenser

Table Top Ticket Dispensers are more useful at the receptions and in such setups where the staff will generate the ticket or do the sign-up for the visitor/customer. Large touch screen with easy-access and small form factor can easily blend-in the surroundings and looks great on counters and receptions.

Wall Mount Ticket Dispenser

Wall mount ticket dispenser is built on a very compact form factor device and is very suitable for the situations when we have limited space.

Routing Display Units

The display units have to be placed on strategic locations so that each and every visitor/customer present in the waiting area should be able to view them. The routing display units are being used to display the current serving tickets, next tickets, and other relevant information.

Counter Plates and Signs

These counter plates and signs are used on the counters to direct customers and visitors to their counter/agent. There is multiple hardware which can be used for this purpose such as:

  1. Counter Plates: These are ordinary nameplates with counter numbers or names on them
  2. LED Screens: LED Dot Matrix Screens are dynamic LED displays to display the counter number or name, they can be controlled from the queue management system server
  3. LCD Screens: These are fully coloured small-sized screens to display the counter number and name, or any other information can be displayed as well form the QMS server

Sound System and Audio Announcements

The sound system and audio accouchements are very important, as some of the visitors/customers don’t pay attention to the routing display units, instead, they could be engaged in their smartphones, or conversations or anything, so the audio announcements could be very helpful. Multilingual announcements are even more effective.

Digital Signage and Large Displays

The digital signage and large displays are very helpful in keeping the visitor/customer engaged. Businesses can play promotional content, marketing content or any adverts on the large screens as well as the queuing information which not only reduce the stress of waiting but it also helps the customers/visitors to stay focused on the queue calling.

Virtual Queuing

Virtual queuing is a modern technology introduced to queue management systems. This enables visitors/customers to sign-up remotely via emails, calls, smartphone application, QR Codes, etc. This not only reduces the wait time to a significant level but also provides relevant real-time information to the customers/visitors. QR Codes can be generated and provided on convenient locations so that the customers can access them to do the sign-ups.

Physical Queue Management

The physical queue management is more effective in large places and for a very large number of visitors/customers such as cinema, airports, mass transit stations, etc. Here are some physical accessories that can be added along with the queue management system:

Stanchions or Belt Barriers

Stanchions or Belt Barriers are easy to manage and can be placed and removed quickly. They allow the branch management and staff to manage and route the queue more effectively. The stanchions are also very helpful in managing a large crowd in comparatively smaller spaces. This also eliminates the possibility of queue-jumping and line-cutting in large crowds.

Physical and Digital Signs

Physical and Digital Signs are used to route customers/visitors effectively in large spaces. Especially in multi-place facilities when a service can be delivered through multiple counters and all of those counters are located in different areas. The physical and digital signs are very helpful in displaying the ticket information and/or directions in lobbies, escalators, etc. A combination of digital signs with dynamic information and static of physical signs can help to manage the customer flow with ease and efficiency.

Human/Agent Management

In human/agent management setup the businesses provide a dedicated staff member or agent to a single visitor/customer so that the agent can take the customer through the whole journey and make it more convenient and stress-free for them. Obviously, this is a very costly queue management solution so most of the organizations and businesses are using this along with all above-mentioned hardware for their selected/premium customers/visitors only. The staff agent can perform all the task with the following devices:

  1. Portable computers
  2. Apple iPad or Android Tablets
  3. Portable QR Code Readers and Scanners
  4. Portable Ticket Dispensers and Printers

Any of the above or a combination of the above hardware can be provided in the queue management system to enhance the customer experience in human/agent management setup. Furthermore, a few other portable devices can also be added which should be carried by the agent/staff to ensure utmost customer satisfaction at the branch.

Read also: Paperless Queue Management System

Queue Management System Software

Queue-Management-System-Software

No queue management system can provide the desired results without a well-crafted software and control console. Although the software is not part of the topic still I want to emphasise on its importance. Here are some of the important modules a queue management system should have in order to provide the highest performance and best returns over your investments:

  1. Customizable Administrative Control
  2. Data Collection and Synchronization
  3. Real-time updates and stats
  4. Centralized information centre
  5. Remote access and management
  6. Key Performance Indicators (KPIs)
  7. Multilingual Compatibility
  8. Comprehensive Reporting Module
  9. Powerful Statistical and Analytical Engine
  10. Integration with third-party software and applications
  11. Smartphone Applications
  12. Customer Feedback Collection

The above-mentioned features are very critical if you want to achieve maximum operational efficiency of any queue management system setup. Though some of them might not be relevant to some of the configurations of the QMS setups I have mentioned above such as the smartphone applications and the customer feedback modules but rest of all are mandatory for any queue management system setup.

Read also: Complete guide to Queue Management Systems in Dubai, UAE

Conclusion

Before opting for any queue management system the businesses, consultant and the vendor should have to identify the requirements with 100% clarity. Then the hardware ingredients should be chosen with great care as per the queue management model.  The hardware component’s installation and other dependencies are there so repeatedly revamping the system could increase the cost as well as it could cause interruptions in the operations. The system components should be selected on the basis of the service type, service delivery mechanisms and the physical location. The hardware of a Queue Management System is a very important part but the QMS software should also be able to work in hormone with the hardware to achieve the desired results.

The queue management system is not only essential to handle large crowds or for customer flow management but it can heavily impact the general perception of your visitors/customers and can make or ruin your brand identity. It is always wise to contact an experienced consultant like RSI Concepts, the best queue management system providers in Dubai, UAE and GCC. But a basic knowledge of the system is also mandatory for the businesses and the organization who are looking for a new queue management system solution.

Check this out: 5 Features of Queue Management System

5 Features of Queue Management System

The technology has drastically improved our lifestyle as well as the businesses and enterprises over the past two decades. The queue management systems are not anything new to the market but as the technological advancements have completely changed the landscape of the queue management system market, there have to be certain changes which became necessary in order to maintain a balance. In this blog, we will discuss 5 features of a queue management system which will not cost you much but in return, such features can provide priceless value to the system and they can make a big difference in the overall effectiveness of a queue management system.

5-Features-of-Queue-Management-System

1. Customization Capabilities and Control Console

Customization-Capabilities-and-Control-Console

The customization capabilities and control console are very important for the effective management of the queue management system. Because this is where the business’s management will interact with the system and will collect valuable statistical data. Thus the control console should be able to allow a certain level of customization in the operation of the queue management system’s overall operations. The control console should also be able to allow the management to automate various steps and processes to manage the customer flow effectively this also reduces the workload of the staff and the agents and let them focus more on the service delivery.

2. Personalized Visit Details

Personalized-Visit-Details

Personalized visit details data could really make a difference if used wisely by the communication department. There are only a very few organizations who have implemented it in Dubai, UAE. Most of the time businesses and organizations do not care much about collecting personalized visit details data or linking it with their queue management system. The personalized customer visit details such as a number of visits, preferred timings to visit, services availed, service delivery time, customer feedback and much more could help the communication department to further improve customer experience.

3. Reporting and Data Export Modules

Reporting-and-Data-Export-Modules

Modern days digital queue management systems are not only used for managing the customer flow. But these systems can provide a valuable data insight which can be utilized to improve customer flow as well as the customer experience and satisfaction. The export facility is also important, standard reports, customized reports and the system data should be available to export in easy to use digital formats. The summary and management reports could help management in the decision-making process. So the reporting and data export modules should be designed with extreme care.

4. Integration and APIs Compatibility

Integration-and-APIs-Compatibility

Most of the time the organizations and businesses require to integrate the usage data, statistical data and the reports of their queue management system with their existing enterprise solution or ERP. Which is why the integration and APIs compatibility for a queue management system is very important so that the system can easily be synchronized with the main information centre. The synchronization can work in both ways, for the queue management system the sign-up, logins and personalized details of the visitors can be validated through the main data bank of the organization. On the other hand, the queue management system data such as reports, usage stats and other data should be linked with the main information centre as well.

5. Virtual Queuing Modules

Virtual-Queuing-Modules

The virtual queuing is gaining a lot of popularity in Dubai, UAE and all across the world. It provides so many useful facilities for the customers and it is also helpful for the management. The virtual queuing includes remote sign-ups, smartphone compatibility, QR code logins, e-tokens, notifications, and much more. This also enables customers to choose the time of their convenience. With real-time status updates and other relevant information, the customer feels more connected and can have a more personalized experience. Moreover, customer feedback can also be connected through multiple platforms to help the management in the collection of user feedback data.

Read also: Paperless Queue Management System

Conclusion

Queue Management Systems these days are not only handling the customer flow but they are also providing deep insight of the customer’s and agent’s behaviour, the effectiveness of the service, useful reports and analytical data which can help the management in decision making and much more. In this article we have discussed top 5 features a queue management system must have these days, the objective was to set a minimum standard for a modern queue management system.

The technology is evolving on a very rapid pace, more and more system integrations and the concept of ‘one solution for all’ is gaining popularity due to its effectiveness, reliability, and simplicity. The smartphones are providing convenience and comfort in almost all industries. The general population is relying on smartphones for literally everything, this is the reason more smartphone-based solutions are introduced on daily bases in the service industry. A modern queue management system should be able to work in synchronization with other technologies and general trends. Because what customers and visitors are doing or seeing on daily bases they automatically expect similar kind of solutions and familiarity when they are visiting any branch or office to avail any service.

Check this out: Rental of Queue Management System for upcoming Sharjah Book Fair 2020

Rental of Queue Management System for upcoming Sharjah Book Fair 2020

Rental-of-Queue-Management-System

Sharjah Book Authority has acquired RSI Queue Management System on rental basis for their November 2020 Sharjah Book Fair event in Expo Center. Sharjah Book Authority is hosting one of the largest book fair festivals in the entire region at Sharjah Expo Center from 4th of November to 14th of November, 2020. The Sharjah Book Fair is the largest book fair in the region and is also considered among the largest book fairs in the world. The event attracts around 2.5 Million visitors, more than 200 exhibitors from around 80 countries. Moreover exhibiting 20 Million books for all sort of niche and groups, this can be considered an oasis of knowledge. The Sharjah Book Fair was established in 1982 by the hands of His Highness Sheikh Dr Sultan Bin Mohammed Al Qasimi himself.

Sharjah-Book-Authority

Managing such a huge establishment and providing all sort of facilities to visitors, publishers, exhibitors and the writers is not an easy task. But the Sharjah Book Authority proved to maintain a reputation throughout the past decades. The management is striving to improve the visitor’s experience and provide them with all sort of facilities not only that they are also providing facilities for the publishers, writers and exhibitors as well.

Queue-Management-System

During the Sharjah Book Fair exhibition, the team moved to the Sharjah Expo Center and set up a full-fledged office set up inside the premises to provide all sort of services and facilities in the Expo centre itself. Which is why RSI have been contacted to provide a rental Queue Management System for their public office to serve a large number of expected visitors and customers. The Sharjah Book Authority is heavily investing resources and finance to improve their customers and visitors experience. This is the reason RSI have been requested to install our queue management system in the Sharjah Expo Center.

The main objective of the RSI Queue Management System is to allow the management to effectively manage the customer flow and improve customer journey with less waiting time and easy service delivery. The QMS comprises a powerful smart software engine with hardware accessories such as Kiosks, Digital Signage, Announcements System and much more. The software has built-in analytical and statistical data collection tools with a comprehensive reporting module. Which not only enables the management to gather data about the system usage but also let them determine their performance and customer happiness through various KPIs and statistical analyses.

Here are the remarks of our Product Manager, Mr Shehzad Asghar:

“Indeed it was a proud moment to provide services for one of the world’s largest Book Fair. The Sharjah Book Authority and the Sharjah Book Fair management is very cooperative and professional working with strict policies and standards. We are also very thankful to the Sharjah Expo Center for their cooperation and support.”

As a very huge number of visitor is expected during the event so in order to provide the instant technical support, we have assigned a full-time engineer who will be appointed at the Sharjah Expo Center and will be available to support the staff from the Sharjah Book Fair and Sharjah Book Authority all the time during the event.

Here are the remarks of our Engineer, Mr Bilal Sheikh:

“At RSI Concepts we always strive to improve the quality of our products and services. We are always ready to go the extra mile in order to support and help our customers. I will oversee the whole operation on-site and will remain there all the time to provide instant support to ensure a smooth operation and continuous delivery of the services.”

At RSI Concepts we always prioritize our customers and provide them exceptional support. This is another reason for our positive reputation and distinguished brand identity in the market. Such milestones have had a profound effect on our journey throughout.

Check this out: Sharjah Library acquired Customer Feedback and Survey System from RSI Concepts

Automatic Contactless Gel Dispensers in Abu Dhabi

The Abu Dhabi Department of Finance has acquired Automatic Contactless Table-top soap and gel dispensers from RSI Concepts for its all branches. The Abu Dhabi Department of Finance is a well-known government department in UAE and it has played an important role in the development of the Emirates of Abu Dhabi. The main objective of the organization is to provide a variety of financial services to the government of Abu Dhabi. The entity is the main player in increasing the efficiency of government spending, increasing government revenues, and the overall financial structure of the emirates. The Abu Dhabi Department of finance is a key player in the overall development and innovation in the financial sector in the UAE.

Automatic-Contactless-Gel-Dispensers-in-Abu Dhabi

RSI Concepts was requested to provide automatic contactless gel or soap dispensing solution for the head office and branches of the Abu Dhabi Department of Finance. A high-tech contactless automatic dispenser was proposed. The key features of our automatic contactless dispenser are its reliability, sleek and elegant design, smart management of the liquid and power efficiency.

RSI Concepts is currently providing a variety of automatic contactless liquid, gel, and soap dispensing solutions. Multiple designs and models with different technical specifications were proposed but our most popular model RSI D5001 was selected due to its elegant and sleek design and reliable operation. The dispenser itself is made up of high-quality ABS Plastic materials and the electronic circuitry is built for longevity and power efficiency. The liquid consumption of the RSI D5001 model is better than any other currently available automatic contactless dispenser in the market.

Here are some remarks about our Sales and Marketing Manager, Ms Maheen Waheed, she managed this project from our side:

“Thanks to the excellent work of our R&D, our products are designed and built to meet international standards and the highest quality with the cost-efficiency and operational convenience. It was an excellent experience dealing with the Abu Dhabi Department of Finance. The team was very convinced after the first demo of the products we proposed. Moreover, our high-quality cost-effective solutions and clientele help us built a positive reputation in the market. Which was also very helpful in scoring this tender. We will look forward to extending our partnership with the Abu Dhabi Department of Finance.”

RSI Concepts has built a reputation over the past decade by providing customized and user-friendly technological solutions. Innovation and quality is our top priority at RSI Concepts.

Check this out: The DMT Abu Dhabi Acquired Hand Sanitizer Kiosks and Dispensers from RSI Concepts

Role of Digital Signage in Dubai during and after Pandemic

Role-of-Digital-Signage-in-Dubai-during-and-after-Pandemic

In this article, we will discuss the role of the Digital Signage in Dubai, UAE during and after the pandemic of COVID-19. As we have observed the market have turned upside down and the pandemic has impacted our lifestyles in a completely unprecedented way. The businesses have to think outside of the box to cope up with the current tectonic shifts in the market dynamics. The digital signage was gaining popularity not only in Dubai but all over the UAE and in other GCC countries as well before this scenario. Especially the retail and services sectors were heavily adopting the digital signage technology mainly the indoor LEDs to communicate with their customers and prospects. Outdoor digital signage and digital billboards are also gaining popularity in Dubai.

Impact of Digital Signage on Marketing and Customer Experience

Impact-of-Digital-Signage-on-Marketing-and-Customer-Experience

The digital signage has completely transformed the marketing strategies and customer experience in a very imaginative and creative way. Businesses are using them for both marketing and information purposes in their premises. All types of businesses especially retail, customer services providers, hospitality sector, healthcare sector, banks, public offices, government institutions, airports, metros, bus stations and all around the country the digital signage are appearing.

Digital Signage Role during the Pandemic

Digital-Signage-Role-during-the-Pandemic

In Dubai and all across UAE during the COVID-19 pandemic, all the essential businesses and services remained open such as supermarkets, grocery stores, retail sector, medical facilities, pharmacies, various transport services and much more. Digital signage played a vital role in implementing protective and precautionary measures. The digital signage was used to play content in real-time related to the safety precautions and other useful information.

The interactive digital signage and way-finding tools help hospitals, test facilities, mass transit facilities and other such institutions to route, direct and control the visitors. This helps a lot to minimize the interaction. The repeated instructions, precautions and suggestions also help to spread awareness among the masses.

The queue management tools help organizations and businesses such as the retail sector to control customer flow. This also helped them to enforce social distancing and other preventive measures. The closed stores and outlets used digital signage to stay in touch with their customer even when they are closed. Some used the digital signage to provide information about their online stores or sales and support contact details and much more.

There were too many applications of digital signage during the pandemic.

Digital Signage Role after the Pandemic

Digital-Signage-Role-after-the-Pandemic

As in UAE, the commercial activity has been resumed and now we are looking forward to returning to the normal routines. The authorities and the private sector are investing heavily in preventive measures. Digital signage could help a lot. The digital signage has already been integrated into a variety of systems which can be used for preventive and safety measures.

The digital signage with a variety of tools can be used at the entrances of malls, superstores, bus stations, metros, hospitals, banks, and all type of public places for headcount, or for thermal scanning, or for disseminating precautions and information to spread awareness, to control the people flow and much more.

The interactive digital signage can be placed on various places in all sort of services based sectors to automate the services or to reduce the contact. A new breed of digital signage applications is the modern contactless operation capable digital signage. Which is a breakthrough for the post-pandemic era.

There are some manufacturers who have introduced see-through screens which can be a great utility for the services based industry where the customer will have to sit in front of an agent or customer support staff. The screen can provide high-tech communication solutions at one hand and on the other hand, it can provide a protective shield between the agents and the customers.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

The usability of digital signage has been tremendously acknowledged by the industry during the COVID-19 pandemic. And even after the pandemic, the digital signage will play a very supportive role for both the customers as well as for the businesses in Dubai, UAE. Digital signage has endless applications for the future.

Check this out: Importance of Digital Signage in 2021

Sharjah Library acquired Customer Feedback and Survey System from RSI Concepts

Sharjah Library has acquired Customer Feedback and Survey System from RSI Concepts for their 12 different areas. The system comprises of advance customer feedback and survey software with tablet stand and touch screen kiosks. The Sharjah Library is considered to be one of the oldest libraries in the region and it is almost 100 years old now. Over the decades the Sharjah Library has gone through a lot many upgrades and constant developments, which resulted in a remarkable collection of books and a wonderful space for modern book lovers. The Sharjah Library management is focusing a lot on the readers and their experience in the library and continuously working to improve it.

The Sharjah Library required a solution to collect customer feedback and record their experience through the customer survey system. We have been awarded the tender to develop and design the customer feedback and survey system for the Sharjah Library which should be accessible from all areas of the library, in total the facility to conduct the survey and give feedback was introduced to 12 different areas of the library premises.

The main feature of our customer feedback and survey system is that it is very simple and easy to manage from the back-office control panel. The front-end of the feedback submission and the surveys are completely customizable. The system is equipped with a powerful analytical and statistical data management tool. Which produces automated reports as well as on-demand reports of the system usage and the customer feedback. The survey results and the feedback can be exported in multiple convenient digital formats. The reporting module provides an enriched graphical interface and graphical data stats for better understanding as well as in-depth analysis and reporting as per the requirements.

The user interface is designed on tablets and kiosk machines which are placed on strategic points for maximum exposure. The interactive and appealing user interface encourages visitors to conduct more surveys and give their feedback on the system. The technical management and the overall operation is fully automated and require very less monitoring or management. The overall installation cost and the operational cost is very minimal due to the high-end hardware and intelligent software engine used to build the customer feedback and survey system.

These are some of the distinguishing features that make our customer feedback and survey system superior to any other solution available in the market to date. Moreover, the system is also capable of customization and expansion. More interactive points can be added whenever required without any modification in the core of the software of our customer feedback and survey system.

Here are the remarks of our Sales and Marketing Manager, Ms Maheen Waheed:

“It was a quite learned experience in dealing with the professional team of the Sharjah Library. The requirement gathering, system analysis and proposal, everything went very smooth due to the professionalism and robust communication of the Sharjah Library team. The Sharjah Library really admired the results and data collected by our customer feedback and survey system. We are aiming to extend our services to the Sharjah Library in various sectors by ensuring to maintain the current quality standards and professional support.”

RSI Concepts Customer Feedback and Survey System is a great tool for the communication team to assess and improve the customer experience. The overall data management and reporting module are equipped with exclusively designed tools for the higher management which help them to take vital decisions to improve customer experience.

Check this out: 10 impacts of Queue System with Customer Feedback System

Importance of Digital Signage in 2021

As we all know the year 2020 have devastated effects on the organizations all over the world so in the year 2021 a common trend would be ‘to gain more out of less’. This is when the organizations will have to consider the usability and impact fullness of the digital signage. The past decade was a new era of technological evolution and its impact on communication. The organizations have shifted their focus from the traditional communication mediums towards the modern and digitalized communication mediums and this happens in just a few years. Nowadays the digital is an integral part of any local, regional or multinational organization in Dubai, UAE.

Importance-of-Digital-Signage-in-2021

The Intro

The consumers often prefer e-commerce and online stores over the bricks and mortals businesses and marketplaces these days. But this will soon be going to flip in the year 2021. This is why the businesses should focus on smart technological solutions to market and communicate with their customers. What else could do the job other than the digital signage with their simple and easy operation and facility to digitalize the content? Similar applies to the larger business and organizations who are looking for a modern cost-effective communication solutions.

The Forecast

The-Forecast

Yes, the cost will be the major factor for almost everyone in 2021, especially for the organizations and businesses who are new to digital signage. The organizations who are already using digital signage will prefer to go for more cost-effective solutions, most likely the solutions that allow them using the current hardware and doesn’t require costly fancy solutions. The digital signage manufacturers, suppliers and consultant should have to consider all those factors into account before proposing something to the market. The re-usability and convenience of paying less will also help the digital signage rental market to thrive in the year 2021. The organizations and businesses will have the comfort of paying only for the service they are using, maybe on monthly bases, which would be a very cost-effective solution.

The Digital Signage Technology

The-Digital-Signage-Technology

As the technology is evolving the manufacturers of the digital signage technology are introducing cutting-edge solutions, with curved screes, more screen sizes, OLED, QLED, QD-LED, LED, etc. Those technologies are not only making the digital signage more attractive and appealing with better picture quality but also improving its life-spam and power efficiencies. These factors could reduce the installation and operational cost very significantly. Which will also help the digital signage market.

The Digital Signage Industry Trends

The-Digital-Signage-Industry-Trends

As the year 2020 was completely unprecedented, so it has changed the people’s preferences, behaviour and their expectations too. Now a day’s people are more attracted to a digital solution than any conventional solution. This whole scenario has changed the overall mindset of the general populations as the people are now more comfortable in using the technology and are much more adoptive towards latest tech.

Here are some most popular digital signage types and their uses:

Large Outdoor Screens

Large outdoor digital signage screens are used for mainly advertisement purposes. The outdoor digital signage and screens have been integrated into the urban cities as part of the infrastructure. In the year 2021, we are expecting larger screens, with a brighter picture and higher resolutions. The management consoles are also stepping up with less cable work and multifunctional modules to minimize the installation and management cost.

Curved Digital Signage Screens

Curved digital signage screens are equally gaining popularity in both indoor and outdoor arenas. The curved screens can be used at round-shaped infrastructure, poles, and large scale indoor facilities, like shopping malls, conference rooms and much more. The curved digital signage screens are more often used for adverts and multimedia content.

Interactive Digital Signage

This phenomenon is still in its infancy. The technology is not an issue at all but creating content is a bit tricky. Mainly large interactive human-sized digital signage is used indoors in shopping malls, airports, public offices, and such facilities. The purpose of the interactive digital signage is to give a personal touch to each of the customers to help to improve the customer experience. There are so many technologies introduced to maximize the interaction, such as motion sensors, facial recognition, touch screens, and much more.

Internal Communication

The corporate sector and organizations are using digital signage for their internal communication purposes too. And this trend is gaining popularity. The digital signage can be used on various strategic locations for pure informational or infotainment purposes. Traditional signs are getting replaced with the digital signs, the meeting rooms, conference halls, etc all are getting large digital signage screen. The interactive digital signage is being used to automate various processes and much more.

Educational Digital Signage

The education sector is also replacing whiteboards and blackboards with digital signage screens. Mostly normal digital signage screens are being used, but very recently a lot many institutes have started using the touch screens in the classrooms. The educational institutes are also using digital signage for various purposes, such as sharing information, announcements, presentations, etc.

Way Finding Digital Signage

Another commonly used digital signage type is wayfinding interactive digital signage. Such signage is being equipped with the touch screen, and they let the user search and find way around the shopping malls, airports, hospitals, metro & bus stations, large facilities and sports complex, etc. Almost all of the mass transit facilities are using digital signage for not only wayfinding but also to route, inform, and entertain the passengers.

Security & Surveillance and Industrial Digital Signage

Security and surveillance is another large market for digital signage. As the security control rooms and surveillance posts requires input from a large number of surveillance equipment, so having high-tech digital signage can improve the effectiveness and efficiency of the system. The various industries also require digital signage for their control rooms and monitoring stations. In fact, these are the places where digital signage was firstborn.

Digital Signage in Hospitality and Restaurants

The hospitality sector heavily relies on the customer experience which is the reason they always stay one step ahead from any other services based industry. The hospitality sector is also using various types of digital signage and smart screens to provide useful information, automation, decoration and entertainment purposes. The restaurants are using interactive digital signage to let the customers choose from the menu and place orders from the digital signage.

Events Management Industry and Digital Signage

The event management industry is also a large consumer of digital signage. The digital interactive signage and large display screens can be used for so many different purposes depending upon the nature of the event and the venue itself. Large conference halls, theatres, banquet halls and so many other businesses/facilities are adapting to the digital signage.

Read also: 6 things to expect near future in Digital Signage Dubai

Conclusion

Well, the simplest conclusion is that ‘the screens are everywhere’. The digital signage is not only the future of the communication and marketing industry, but it is also the building block of future urban societies. The digital signage is getting integrated into the very fabric of the modern world from the bus station to the streets, from shopping malls, to the hospitals and everywhere else the digital signage is flashing. If you are living in a modern society like Dubai, I can bet there could never be a single day when you are knowingly or unknowingly not using digital signage. The digital signage is the future of the modern man. As smartphones have integrated into our society the digital signage are also about to take over every area of the society with their super convenient operation and usefulness.

Check this out:  Importance of Digital Marketing in 2021

10 Ways to Collect Customer Feedback

In this blog, we will talk about 10 ways to collect customer feedback. Customer feedback is a very important aspect of maintaining a better customer experience. Rather than indirect indicators and signs what could be better than asking your customers directly about their opinion on your products/services and overall brand. If you have the following questions:

  1. What my customers want?
  2. What we can offer to help them?
  3. How should we improve the customer experience?
  4. How should we sustain a long-lasting clientele?
  5. What is repelling our customers?

Then you must seriously think about having a mechanism to ask those questions directly to your customers. I came across a lot of misleading information on this subject which is why I compelled to write this blog.

10 Ways-to-Collect-Customer-Feedback

The human beings are a very sophisticated species. Customers often tend to sugar coat their criticism when asked directly or face to face. Sometimes people don’t want to be rude to the sales staff. Some customers get annoyed because either they are in hurry or either they simply don’t want to have a direct conversation at the moment. There could be so many reasons why people don’t give feedback or avoid one on one conversations about their experience at your branch. Which makes it even more difficult to extract precise information which a business can utilize to improve their customer experience.

By the evolution of the online and digital mediums, it is surprisingly simple to extract valuable information from your customers. People use to spend hours surfing online in a single day. This opens up a new frontier for the communication department. In order to measure the effectiveness and usefulness of your products and services, the single most valuable asset is customer feedback. And for that, the online domain could serve the purpose very well.

Here are the 10 ways to collect customer feedback:

1. Conduct Online Surveys

Conduct-Online-Surveys

The online surveys are a very effective way to communicate with your customers. In order to make them more effective, the businesses should make them small, easy-to-do and if there could be some award for the customers who are conducting the survey, which will encourage people to do the surveys.

2. Tablets and Kiosks

Tablets-and-Kiosks

Business can place small tablets and kiosks on strategic locations on the premises to gather customer feedback. The rule again is to make the process simple, short, and easy-to-do. Maybe just a few MCQs on the touchscreen of the kiosk or a Happiness Meter on the tablet could let the businesses gather basic information and let them conduct comprehensive surveys when needed.

3. Active Social Media Channels

Active-Social-Media-Channels

Businesses should hire full-time social media managers to engage with audiences over various social media channels. Sharing helpful and engaging content on social media, engage with the customers and gather their opinion.

4. Online Poles

Online-Poles

Online poles are a popular way to get instant feedback from the customers and large audiences. Set up your questions to be specific or to be indirect, whether it is a critical issue or a lighter question, people tends to do online poles more than anything else on social media.

5. Personalized Emails and Email Shots

Personalized-Emails-and-Email-Shots

Mass emailing is the most cost-effective online communication channel. But in case if you are interested in gathering the customer feedback then you should use only a few questions and encourage the customers to answer them. Personalized emails often get more response than mass email campaigns. Send an email on the same day when the customer visits you or make a purchase or utilize a service and ask them about their personal experience.

6. Website Reviews and Rating Mechanisms

Website-Reviews-and-Rating-Mechanisms

Website reviews and rating mechanisms are also very helpful in collecting customer feedback. There should be a rating and review facility on each product/service web page. Especially in the case of digital products and services the online rating and review mechanisms is very convenient for the customers to express their feelings about their experience.

7. Online Sign-ups and Customer Portals

Online-Sign-ups-and-Customer-Portals

Online sign-ups and customer portals could be very effective in gathering customer feedback. As customers usually log in to their customer portal to search for the information about their subscriptions and purchases. So, having a mechanism to gather customer feedback in the customer portals can really help you gather valuable feedback from the customers.

8. Smart Phone Applications

Smart-Phone-Applications

As the information technology rapidly evolves from the on-desk to in-pocket. Smartphones and smartphone applications have become the major source of information for most of the customers and prospects. Integrating customer feedback modules within your smartphone application could let you gather a lot of data about the customers, their behaviour and their experience without even any additional cost.

9. Custom Feedback Short URL via SMS

Custom-Feedback-Short-URL-via-SMS

Sending a custom feedback short URL via SMS is also a great approach to collect customer feedback through online mediums. As SMS are cheap and instant, so we can automate the SMS through the system and request the customers to follow the short URL to give feedback. The collection of feedback through short URL via SMS is a much better way than many other digital mediums.

10. Customer Feedback by QR Code

Customer-Feedback-by-QR-Code

As smartphones are getting more sophisticated and technologically advanced, they are also opening up new opportunities for marketers. Such as in modern-day smartphones whether you are using Apple iPhone or Android Phones, all of these devices are capable of scanning QR codes, so we can use QR codes to let the customer access the feedback survey. This not only looks modern but it is also very simple and easy for the customers.

Read also: Customer Feedback System with QR Code for each property – DAMAC Properties

Conclusion

The customer feedback and their opinion about your brand, your products and services are very critical. The businesses should also consider the online domain for their communication purposes. The digital mediums look a bit tricky but in reality due to the advancements of the analytical tools, and social media platforms the online channels of communication have become more effective than the traditional communication mediums.

Do let us know of your thoughts in the comments box below.

Check this out: 10 impacts of Queue System with Customer Feedback System

Importance of Digital Marketing in 2021

Importance of digital marketing in 2021 is even more than ever before in the UAE. Like Dubai, Abu Dhabi, Sharjah and other emirates are very densely populated communities and almost everyone has access to the internet. This leads to a completely different customer approach to make a purchase. Everyone these days tries to find something from the search no matter if you are searching for a restaurant near you, a gas station, nearest bank branch, clinic or hospital near you, government offices or anything, people tend to search for it online first.

Importance-of-Digital-Marketing

As online search is convenient and more accessible, so everyone is going for it. In that kind of ecosystem, the need to be available online is greater than ever before. This is the reason why digital marketing is so vital and important to grow in 2021. There is a common saying that “if your business is not on the internet then your business will be out of business.”

In this blog, we will try to establish a factual analysis of digital marketing and its benefits along with its comparison with conventional marketing.

What is Digital Marketing?

What-is-Digital-Marketing

Online marketing, internet marketing or most commonly known as digital marketing is a form of marketing in which we promote a business on various online platforms and mediums for business awareness and business development purposes. In short, digital marketing allows businesses to reach out to audiences in the online or internet domain. This is the simplest definition of digital marketing. Here are the three major classifications of digital marketing:

Content Marketing

The content is like the gold in the digital world, it never gets old, never get out of demand, it never loses its worth. No matter what kind of marketing campaign you are running, whether it is a brand awareness campaign, brand identity, new product launch, special offers, or anything, the content will decide the failure or success of the campaign. There is a thumb rule in the content which is “the content should be engaging/appealing and it should provide value/information at the same time.”

Social Media

Effective and active social media presence is very important for digital marketing. Without social media engagements, you may not achieve the desired results. The social media platform are very useful for brand awareness, lead generation, instant communication and customer engagements. Social media endorsements, shares, likes, etc are very useful in establishing the brand identity.

Search Engine Optimization (SEO) and Website

A well-designed website is the backbone of digital marketing, especially when you need online conversions. As the website can provide a deep insight into your business, your products/services and other relevant information which prospects seek before converting into a lead. Having an engaging and interactive website is important. If your website ranks higher in the search engine results, it could do wonders, which is why a proper search engine optimization is always recommended if you want maximum output from your digital marketing campaign.

Email Marketing

Although email marketing is a very old digital marketing tactic, still it is highly relevant and can generate amazing outcomes if done properly. The email marketing allows you to communicate one on one with your customers, you can generate personalized messages and share links, information and many more at a very low cost, and in fact, the email marketing is the cheapest marketing medium till date. Email marketing is still used by millions of businesses worldwide and is a very effective marketing tool.

Checkout: Building a Successful Email Marketing Funnel with Email Marketing System

Benefits of Digital Marketing

Benefits-of-Digital-Marketing

The impact of digital marketing in today’s world is far greater than conventional marketing. In fact, it has completely transformed the marketing industry. Especially in developed countries where most of the population has access to the internet, all kinds of businesses, from large multinational corporations to small local street businesses are benefitting from digital marketing. Here are some benefits of digital marketing:

1. Reach out to large audiences

Digital marketing has enabled businesses to reach out to vast audiences and unexplored markets without a hefty cost.

2. Precisely Target any Audience

Another remarkable feature of digital marketing is that it allows you to target precisely the audience you want, this also reduces the overall cost.

3. Cost-Effective

Digital marketing is the most cost-effective marketing method. As you already have control over the targeted audience and spending which makes it very cost-effective.

4. Excellent ROI Rate

The cost-effectiveness and the freedom to target specific markets or audience groups makes results in excellent return over investment (ROI) rates.

5. Real-time Analysis

The digital also allows marketers to get real-time statistical analysis and comprehensive reports to measure and scale the output of the campaign.

6. Instant Feedback and Response

The businesses can get instant feedback and response to their marketing campaign from digital marketing mediums.

7. Easy and Quick Setup

Digital marketing campaigns can set up instantly and you can initiate a marketing campaign within a few hours and start getting results.

8. Low Resource Consumption

As the setup is simple and easy, the campaign analysis and reports are all automated, so digital marketing campaign management requires very fewer resources.

These are some of the unquestionable benefits of digital marketing. Apart from that digital marketing is way too innovative and is rapidly evolving and improving as comparing to conventional marketing. All digital marketing platforms are simple and easy-to-use and are becoming more effective and more useful day by day. The future of digital marketing is very promising in the modern world.

Comparison of Digital Marketing and Conventional Marketing

Comparison-of-Digital-Marketing-and-Conventional-Marketing

The conventional marketing has its own merits and demerits, I am not saying that it is totally irrelevant now, but for specific objectives, this conventional or traditional marketing is way too less efficient than comparing to the digital marketing. Such as:

Targeted Audience

In conventional marketing, you can’t really target a specific audience, for example, if you are running an advert on TV or Radio then everyone who is tuned to the TV or Radio will get the ad. For example, you want to sell something to the healthcare sector, then there is no way you can make sure that your advert will reach out to all the healthcare businesses or their concerned personals. But in digital marketing, you can specifically target only the people working in the healthcare industry. This makes the campaign more effective and way too cost-efficient than conventional marketing.

The Advertisements

In traditional or conventional marketing if you are advertising on TV, Radio, Magazines, Newspaper or anything else, you have to pay for each word or each second your adverts last. Whereas in the case of digital marketing you can share links, bigger videos, images, much more on a fractional cost of what you have to pay for the conventional marketing mediums. Digital marketing allows you to share more information.

The Scope of the Marketing Campaign

The traditional or conventional marketing campaign is always limited to a certain group of subscribers, or even if you are sharing the leaflets or brochures, only a few handfuls of people will consider reading it. However, in the digital marketing, the response rate is way too higher, if you are reaching a large audience then people don’t mind on clicking on an irrelevant advert too, so if you are targeting properly you can achieve higher results.

Customer Engagements

The digital mediums provide a more easy and simple interaction with customers than conventional or traditional marketing. The customer engagements are way too higher for digital marketing. You can also communicate easily from the digital mediums, database management is also way too easy for digital marketing.

The Communication

The communication in traditional marketing is delayed and the communication in digital marketing is immediate. You can instantly communicate with your customers and they can instantly respond to your digital marketing campaign. The setup and launch of a digital marketing campaign can be done in a few hours, however, a traditional or conventional marketing campaign can take weeks or months to kick start.

Cost and Return over Investments

As conventional marketing is loosely targeted, requires longer initiation time period and the start-up cost of the traditional marketing campaign is very high so it tends to deliver a lesser return over investments (ROI) rates. But the digital marketing campaign requires less time, money and expertise to get it started and the results are completely measurable with precisely targeted audiences, so the output or the return over your investments (ROI) rates are way too higher than the traditional marketing.

Read also: Read this before starting Digital Marketing Campaign in Dubai

Conclusion

Digital marketing is way too better than traditional marketing. The digital marketing campaigns are easy to set up, cost-effective, measurable results, precisely targeted audience with a variety of different types of advertisements and marketing channels/mediums, which allow you to prepare specific adverts to target a specific audience to keep your cost under control. The world has to notice huge growth in digital marketing. In case if you want to survive in the future you must have to have the digital marketing campaigns. This will not only give you a competitive advantage but it will also ensure a steady stream of prospects/leads and sales through your marketing funnel.

Check this out: Queue Management System Problems and Solutions in Dubai, UAE

RSI Concepts Provided Customized Tablet Stands to Threads Me (Gems Group)

Customized-Tablet-StandsRSI Concepts has provided customized 360 degrees rotatable and height-adjustable tablet stands to the Threads Me, Gems Group Holding Limited. Gems Group is one of the largest private education systems in the GCC, their operations expanded in the whole Middle East and North African regions. The education system was established 60 years ago and since then it is maintaining a steady and exponential growth in the respective regions. Threads Me is also a worldwide uniform supplier and distributor serving education, aviation, healthcare and hospitality sectors. Threads Me has become the largest uniform supplier in UAE with having more than 150,000 contracted customers all across the country.

The requirement was to design and deliver 40 tablet stands with custom requirements such as 360-degree rotation and adjustable stand height. At RSI Concepts we have a very efficient and skilful engineering staff, who have managed to design and deliver the stands in a record time period. The stands are all made up of rigid metallic alloy and steel materials, with having powder coating in a custom colour scheme and heavy-duty joints for longevity and ease-of-use.

iPad-Tablet-Kiosk Here are the remarks of our Sales and Marketing Manager, Ms Maheen Waheed who have managed this project:

“It was an excellent experience dealing with the Threads Me, Gems Group. The specific requirements demanded custom-built stands, so we have provided the customized tablet stands which can be set on any angle and the height is also adjustable. The positive feedback from the client was indeed an encouragement to strive for the best.”

Indeed, at RSI we always aim for the highest quality products and services. We never compromise on the quality. Our objective is to provide a solution which meets all the requirements of the client and the client never ever have to compromise on the solution. This is the main reason behind our long-term successful relationship with our clients and business partners in the UAE.

Check this out: The DMT Abu Dhabi Acquired Hand Sanitizer Kiosks and Dispensers from RSI Concepts

Let's Talk?
Make an enquiry

Copyright © 2024 RSI Concepts, All rights reserved.

Terms of use Privacy Policy Cookie Policy