RSI Concepts - Top IT Solution Provider Company in Dubai, UAE - Page 30 of 51

April 28, 2021

Why a Website is the First Impression of a Company?

The human brain requires only 50 milliseconds to register the visual information and that time is enough to form up a positive or negative impression, in our case visual information is Website Design. If you are operating in Dubai or UAE, you must be aware that for every business entity having a decent website is essential these days. The same trend is everywhere!

With the rise of smartphones and computers, customers, in general, are searching on the internet for a company before making a purchase decision. It is very important to understand that all online marketing or digital marketing efforts ultimately converge to the website and bring all the traffic to your website. Most of the companies and businesses in Dubai have witnessed that more than 80% of the online traffic is coming from online searches, mainly Google.

This means people are directly landing on your website. This is why your website is the first impression of your company for a huge number of prospective customers. So it is extremely important to have a great website that can compel your online prospects to click on CTA (call to action). Modern technologies should be leveraged in both the web design and development processes to ensure a user-friendly experience.

The human brain can make an impression of a brand from its website in 1/10^th of a second or even quicker, studies showed that a person can make an impression within 50 milliseconds. This is the time required by our brain to process the information it is receiving from the eyes under normal lighting conditions. A study used screenshots of different websites and showed them to a group of people and ask them to compare them with each other, for each category there were only two websites, and the participants will have to choose which one is better than the other.

At first, they have started with 500 milliseconds per page, then they have reduced it to 50 milliseconds and the results were the same. So, it is a proven fact that our brain requires only 50 milliseconds at least to form up an impression of a brand/company from the visuals of their website.

Let us discuss some scenarios about how a prospect can reach you out making your website the very first impression of your company:

Google Searches or Search Engines

No matter what your company is doing, either you are a local business or a small contractor or a large service provider or you work at any scale, if you are operating in Dubai, UAE you should have a website. People here tend to search everything, every purchase decision involves internet research here, it is crucial to have a good website. For example, I am a prospect and I need a product or service that you are providing, and I heard about your company from a colleague or just someone who referred your business to me.

The first thing that I will do is to look it up on Google. Get to the website and try to assess and evaluate the company by exploring their website. Or even if I need to physically travel to the company I would like to have their location available on their website and maybe the contact details too to plan a visit.

Let say I don’t know anything about your company, I just need a particular product or service which you provide. The first thing that I will do is to look it up in Google or search engine. Let say I have explored around 4, 5 different companies who are proving the same product or service I have been looking for, and then at the end I have landed on your website, the very first thing that will compel me to go on any further in your website will be its first impression, if the first impression is not good, I might not consider further exploration of the website and leave it.

This is why a website is the very first impression of a company online. If this impression is not good you might end up losing so many customers to your competitors who are having just a better website than you.

Digital Marketing Campaigns

If you are running digital marketing campaigns to promote your products and services, the success is very much dependent on the landing page of the website. If that web page is not compelling enough then the visitor will simply bounce back. The landing page is critically important for the success of any digital marketing campaign. Because the digital marketing platform will just run your ad, which usually contains only a few details about the brand or products/services they are offering.

But the landing page would have all the information to form up a customer journey and this is where your marketing campaign will ultimately converge. All the efforts should pay off on this page, and if that particular web page or the website itself is not so good, then the prospective customers will be left from there.

Hence even if you are running online adverts or social media ads all of your prospective customers are getting the first comprehensive interaction at your website. Whoever is coming to your website will get the first impression of the brand from the website. If a website looks good, and professional the visitors build a good impression of the brand in their mind. If a website is outdated or looks old, simple, and dull then the visitor will think if a company can’t even maintain a good quality website, what kind of work quality they have been maintaining in their workplace.

This way the visitor builds expectation and these expectations either positive or negative will be directly driven through the first impression of your website. This is how your website becomes the first impression of your company.

Conventional Marketing Campaigns

After the influence of search engines, digital marketing platforms and social media another most powerful factor that makes a website the first impression of a company is the general perception of the purchasing cycle. In Dubai, UAE people tend to explore the website of the company first before making a purchase decision.

In a conventional marketing campaign, either you are running an advert on Radio, TV, Newspaper, or a billboard or anything. Maybe you are distributing your company’s pamphlets or any such thing, no matter however you are reaching out to your audience, the maximum prospects will try to visit your website first before planning a visit to your company. This is how important a website is and this is what makes your website the first impression of your company.

No matter if your marketing team is reaching out to your prospects, handing them over your brochures, or their business cards, or any material, the very first thing that every interested person will try to do is to go to your website to learn more about your company and your products/services. Which makes your website the first impression even for conventional marketing campaigns too.

Why is it Important to Have an Excellent Website?

Things have changed and things have changed very quickly, there was a time not so long back ago when having a website was not a big deal, in fact almost nine out of ten times a website was just an online company brochure and that was it. But with the revolution of smartphones, digitalization and social media integration in our daily lives, the overall consumer behavior got completely changed. The customer’s expectations and their behavior has been transformed and got more sophisticated.

A website has turned into a powerful marketing tool from a non-essential online company profile. The effects of e-Commerce, Social Media, Smartphones and Digitalization have further raised the importance of a website for a company.

As most of the modern-day marketing mediums eventually converged to the website and lead a lot of traffic to the website which mostly consists of new visitors, so all they will learn about your brand would be from your website. Your company website would be the very first interaction of your brand with a lot many new visitors.

Studies suggest that almost 85% to 88% of visitors never return back to a website if they had a bad experience with that website. This is why having an impressive first impression is extremely crucial for your brand’s success.

Company Website’s First Impression forms the Brand Image & Reputation

Modern-day websites are a powerful communication tool, which requires constant updates and should have the latest information all the time. From the design perspective, a company website should have to be modern and technologically up-to-date. As the human brain can very quickly form up a brand’s image by its first impression, it is important to understand what kind of impression you are imprinting in your visitors’ minds. This is what could make or break your brand’s image.

If you have an old website or a poorly worked design, the visitors will immediately decide in their subconscious mind that this business is not so good, it is old, they would be unable to keep up with the technology, etc. If a website is built on modern standards and the design looks excellent, the visitor will immediately build a positive impression for the business in their subconscious mind. Being the first impression of the company this is how powerful a website is in building a brand reputation and brand image.

Company Website’s First Impression Can Boost Leads and Conversions

For any business, sales are the basic and fundamental scale to measure progress. Today’s world had changed a lot, now a day more sales are generated in unconventional ways than ever before. By unconventional I mean the modern methods, which majorly are digital. As there is no modernization without technology. Most of the modern marketing campaign eventually lead prospective customers to the company website, so it is extremely important that a website’s first impression is capable of converting those visitors into genuine leads.

Make sure the page design, the content, text, media and taglines all are designed to form an excellent first impression which encourages the visitors to hit your CTA (call to action). Technically there is no limit where your website can’t reach, it is up to you which markets and audiences you want to target. This means you can have a huge number of visitors directed to your website from various organic and inorganic marketing sources and also from various targeted markets, regions and demographics.

This freedom makes your company website a very powerful tool for marketing. If a company website is done properly, it leaves a very positive impression on the visitors which could significantly boost your leads and conversion rates.

Conclusion

A company website is the first impression of the brand for a huge number of new visitors. The digitalization in the modern world, our general behavior and use of technology in our daily lives and market trends made the website more relevant than ever before. The marketing methods and techniques have been changed completely. Most of the marketing methods whether conventional or modern will eventually lead a prospective customer to your company’s website.

Furthermore, the website can reach out to a very wider spectrum of demographics and targeted audiences, which enables them to attract a very huge number of visitors from all around the targeted markets. As the website is the very first interaction that is why it makes a website the very first impression of a company for a very huge number of prospects.

The first impression could have a huge influence on the next decision of the visitor and mostly if the first impression is bad the visitor will simply exit the page. Studies show almost 85% or even more visitors never come back to a website once they had a bad experience on that website. This makes the website significantly important than ever before.

RSI Concepts is a professional web design and development agency in Dubai, UAE. If you need to revamp your “first impression” feel free to reach us through our Contact Us page or leave a comment in the below comment box and we will revert back to you.

April 26, 2021

Importance of KPIs to Improve Employee Performance in Dubai, UAE

Organizations use KPIs (Key Performance Indicators) for Employee Performance Management and to achieve the goals and objectives of an Enterprise. Employee performance is very important to ensure that the entire organizational structure is on the way to progress. Employees form teams, teams form departments, and the departments form an entire organization. This is why it is important that the basic element of your structure, which are your employee, work efficiently.

The government of UAE, Dubai, and Sharjah has set of guidelines to set up KPIs also known as SMART targets, reviewed annually to measure the performance of the employees working in the Government Departments. In the standard put in place by the UAE Government, the KPIs stand with 60% weightage in the Performance Management System. The rest of the 40% weightage is assigned to Behavioral Competencies of the employees, also reviewed annually. The Best Performance Management System developed by RSI Concepts in Dubai, UAE has configuration level settings to follow the standard set by the Government of UAE or other emirates such as Dubai, Sharjah, or Abu Dhabi.

KPIs are very important to boost employee performance by providing them with detailed insight into their progress and achievements, which boosts employee morale. Apart from that, KPIs are capable of measuring the performance of the employees and their contribution to the organization’s goals and objectives. The contribution to the goals and objectives by the individual employees can be monitored to learn the most valuable resources of the Enterprise.

The KPIs not only help the employee to monitor and track their performance but also helps the business to choose the right people and then put them in the right places to maximize the output by ensuring maximum employee engagement and employee retention. This is how the overall performance of an enterprise is improved and this is how the performance of an individual employee is improved.

The KPIs play a vital role in employee performance and business performance. Only when targeted people are placed for the jobs they are experts in achieving the maximum outcome. The employee engagement indicators and employee retention are equally important, if not less.

See More: How Queue Management System Helps to Provide Better Customer Service

Choose the best Seat/Position for your Employee

Setting up KPIs could be a very tricky task for the HR department or the manager. Many factors and variables come in place to set a particular KPI. As the name says “Key Performance Indicators”, it represents a particular and very specific measurement of a particular business outcome. There are thousands of KPIs which can be used, but it is crucial to have the appropriate KPIs which could help to improve employee’s performance. The KPIs also have to be defined as per the business goals and objectives, as the ultimate aim is to achieve the business objective. Hence a defined outcome has to be set for a definitive period of time so that you can measure the employee performance for a particular time period.

The business objective should have to be defined first then the measurement of the progress and how to measure it and how does this progress matters for the overall organizational goals and objectives. Once the KPI is set, measure the performance of the employee for a defined period of time. Assess it, if you think the employee is doing well, then keep the employee in the same position. If you find out the employee can perform better in another position, you can discuss it with the line manager and then move them to a different seat or position. In order to maximize employee performance, it is extremely important that the employee is working at the right seat and at the right time.

See More: How Queue Management System can benefit in shipping industry?

Measure the Skills and Expertise of the Employees

This may sound a little bit vague but these indicators do exist. There are certain indicators that indirectly measure the skills and level of expertise of an employee. For example, employee’s response to a challenging situation, average time consumed for challenging tasks, etc. The expertise and skills can also be assessed by measuring the average time consumed to perform a routine task? What are the feedbacks from their supervisor or manager and co-workers and what is his behavior with the other teammates, etc.?

Such indicators will help the management to understand how well an employee is working in a particular position and how happy he or she is from that work. Employee satisfaction is also very important to ensure good quality work. Without the employee’s happiness and sufficient skills and expertise to perform a certain job role, they won’t be able to perform well. This is why these indicators are very important to put the employees at the right work, which will automatically boost their performance.

See More: 5 Challenges and Solutions of Queue Management System in Banks

Monitor the Employee’s Behavioral KPIs

Behavioral KPIs are a very important factor in enhancing employee performance. Some of the indicators are directly linked with the employee performance and some of these indicators are linked to the performance of the other. The employee behavioral analysis will let the management understand how well an employee can perform in a particular team. If an employee has been added to a team, where he or she is not properly welcome or acknowledged or where they might not want to work, this will definitely decrease their performance and their cooperation with the team.

Eventually, this scenario will impact the performance of the entire team. It is crucial that an employee remains in good terms with their teammates, co-workers, seniors, subordinates and everyone they are interacting with to perform a particular task to achieve the business objectives. Such indicators will help the management to rectify that kind of scenario which will result in improvements in employee performance.

See More: 5 Tricks to Quickly Serve Customers Using Queuing System

Rewards and Acknowledgements on the Bases of KPIs

It is very important to keep the morale of the employees high all the time to perform them at their maximum potential. Rewards and acknowledgments are the best remedies to boost morale. It is also very important that the employees are only encouraged for the tasks and activities that completely align with the organizational goals and objectives. The rewards and acknowledgments always have a huge impact on the employee’s performance. Lack of acknowledgment is among the top reasons why an employee leaves a company. The lack of acknowledgment also reduces employee performance and personal development.

The appreciation for good performance, quality work, and early task completion, better outcome in challenging situations, good performance at difficult tasks, and such indicators help the management to recognize and reward an employee for their performance. An employee performance management system can provide you with all the KPIs that are required to assess and reward employees.

See More: What are the Different Types of Queue Management System?

Use KPIs for Employee’s Personal Development and Training

Personal Development and Training are the most effective ways to increase employee performance. For that, there are certain indicators that need to be monitored and measured in order to assess the need for a training program. The Employee Performance Management System can easily provide KPIs to measure the level of skills and expertise of an employee. Additionally, the KPIs can be set to measure various other indicators which suggest a particular training program.

For example, you have installed a new boiler unit at one of the factories, when an employee works on the new unit, it took them more time to perform the same task which earlier they were performing in less time. This is just a very small example to identify that the employee needs the training to learn how to operate the new boiler efficiently.

This is how simple to very complex KPIs can be set to identify a need for a training program. A proper training program can significantly improve employee performance.

See More: Benefits of Queue Management using Mobile Apps

Employee Rankings with KPIs

The employee ranking could include a lot many indicators, from their behavior and technical achievements to their attendance and punctuality as well. Most of the organizations have different sort of reward programs, for those programs they measure and monitor the employee and rank them on the basis of their overall performance. Employee rankings and then recognition and acknowledgment are extremely important in boosting employee morale.

Moreover, to such employees who are neither rewarded nor nominated in the reward program, they can also view their performance and all the details of where they are doing well and what sectors they are not performing well at. This will also boost their morale and they will work harder to get recognition and/or reward.

See More: Employee Performance Management is a small part of Performance Management System

Employee’s Personal KPIs

Personal KPIs are set to understand the individual contribution of the employee in achieving the organizational goals and objectives. These KPIs also provide the data to the employee themselves to let them understand and assess their contributions. These KPIs are extremely important in improving employee performance, self-assessment is a powerful factor and the employee can gradually improve by understanding, identifying, and correcting their weaknesses.

The employees can set their own personal goals and as time passes these goals will also grow, these things can significantly improve the employee performance. Personal progress and personal goals would help employees to gain interest and motivate them to do better with their next task. These KPIs are very important in unlocking the maximum potential of an employee.

See More: How Performance Management System helps in Customer Journey improvement?

Conclusion

The KPIs are extremely important to improve employee performance. The KPIs and performance management system are used to assess and evaluate the progress of the entire business or enterprise. The employee performance management system is very important to boost employee performance. The KPIs indicate different matrices which help the management to determine the best suitable position for the employee, if an employee is placed in the right role and right position their performance will automatically improve.

The KPIs can also identify the area of improvements, training, and personal development which could help to improve the productivity of the employee. Employee performance, achievement, recognition, and reward are extremely important for employee satisfaction, and employee retention. The KPIs and Employee Performance Management System ensure that the employees are working at their full potential and in the right direction towards business goals and objectives.

RSI Concepts is a leading Employee Performance Management System provider in Dubai, UAE. If you want to learn more or have any inquiry feel free to reach us out through our Contact Us page.

Check out this: How a KPI Software can help provide better Customer Journey?

April 21, 2021

What are the Different Types of Queue Management System?

All sort of service-based industries is always seeking ways to improve customer experience and customer journey at their businesses or offices or customer centers. Satisfied customers mean a good brand reputation and more customer retention, which ultimately lead to steady business growth. The best way is to streamline your customer flow with a digital queue management system. In Dubai, UAE if a brand has a physical interaction with its customers and visitors, a queue management system is a must. No matter how small or how large a business is if they are interacting with customers and visitors at their premises then having a queue management system is a norm these days.

The customers and visitors also expect a queue management system rather than long queues controlled by the staff manually. The queue management systems are built for certain scenarios as well as general-purpose, and the technology used to build the queuing systems is also widely available, which leads to too many innovations and types of the queue management system. Moreover here in UAE customers also expect Arabic queue management system, which is why it is important to ensure your queue management system has multilingual UIs. This sometimes makes it difficult for some businesses to select the most efficient queue management system that can fulfil their needs.

See More: The Leading Queue Management System Provider in UAE

That is the reason we decided to write about it. This blog is a definitive guide to queue management systems. Here are some different types of the queue management system:

Linear Queuing

Linear queuing or linear queue management system is the most basic type of customer flow management. It is a first come first serve type of queuing. And is considered to be the oldest and most commonly used method to handle the queues. It consists of a single line and a single server. Although the server could be more too and the lines could be in parallel. Usually, this kind of queuing is used to maximize the throughput of the customer service center. The Firs-In-First-Out or FIFO approach is the best for small delivery time-based services or quicker services.

Mostly small service centers with fewer customers utilize linear queuing to maximize the efficiency of the system and the infrastructure. Linear queuing is the most basic type of queue management systems and it also requires fewer system components and less sophistication. Multiple lines can be segregated on the basis of their required service, the queue management system enables the customer to choose the service they want to avail.

Most of the time in case linear queuing when implemented in a scenario where there are multiple services available, then multiple parallel lines can be created and the customers and visitors can be segregated on the basis of service they want to avail. For example, all the customers who availed service with the higher service delivery time should be put in the queue against a particular counter.

See More: What is Linear Queuing Queue Management System?

Non-linear Queuing

Mostly the service-based industries are relying on non-linear queuing. Usually when you have more than 4 counters and/or multiple services to serve then the non-linear queuing is proven to be much better than linear queuing. In non-linear queuing, for example; there are two counters for Service A and four counters for Service B. Service A requires around 10 minutes and service B requires around 20 minutes for single service delivery. The queue management system automatically directs the customers to their required service counter regardless of their time of arrival if their required counter is vacant they will be directed to that counter without any delay.

This is how non-linear queuing works, there are certain variables and conditions that may apply to the customers to determine where would they get the service from and how long will it took them to get the service delivered. All types of queuing come under the umbrella of non-linear queuing in which the first-come-first-serve rule is not followed. For example, the exclusive counters for VIP or Premium customers are also examples of non-linear queuing.

Another very common example is the telecom customer support and service centers, which usually offers a variety of services, and almost all counters can provide all sort of services too. Yet some of the services are addressed quicker than the others, it depends upon the company policy, for example, we can say that the company want to prioritize new leads and prospects who choose to purchase a new plan or service and so on. These types of queuing are all non-linear queuing.

See More: Features of an efficient Queue Management System

Multi-Counter Queuing

Multi-counter queuing is a little bit complex than other linear and non-linear customer flow management. In multi-counter queuing a customer will have to reach multiple or more than one counters to get a complete service delivered. In multi-counter queuing multiple queues has to be managed in parallel to ensure a shorter wait time. For example visa &immigration services or a clinic or bank or anything, there are so many different applications of multi-counter queuing. In multi-counter queuing the customer signup for a queue and gets a ticket number, once their turn came they arrive at the first counter, where most data entry is done, or the service is initiated.

Then they have been either given a new ticket number or the same will be reutilized for the next stop. The customer can be guided to the next counter with the help of different signage and direction pointers. Then the customer reached the second counter, the customer data and/or details can be automatically pushed to the next counter upon their arrival. This saves a lot of time and improves customer experience. Either the full service is delivered at the second counter or the customer could be directed to the next counter and so on. This is how a multi-counter queuing work.

See More: Benefits of Queue Management using Mobile Apps

Mobile Queuing

Mobile Queuing is aimed to improve the customer experience and customer journey by reducing wait time, preventing crowd formation in the waiting area, facilities to locate and reach the least busy branch, schedule a visit, customer feedback collection and contactless queuing experience. There is a lot more and the business and organizations can significantly improve customer satisfaction using a mobile application based queue management system.

The customer journey can be improved by providing simple and basic features such as a branch locator, this feature helps the customers to locate the branches near them, the customer can also view the real-time stats of each branch and an estimated time of service delivery can also be provided. This way the customer can easily decide which branch they should go to to get the quickest service delivery.

This not only reduces the wait time but also helps to improve the customer journey as well. The customer can sign-up using their queue management system mobile application. The queue management system can also send push notifications, SMS and other alerts to inform the customer about their turn.

This is a great queue management system feature that can help business to improve their customer journey. And it also enables the business and organizations to collect customer feedback via the same smartphone application, which can be later utilized to further improve the customer journey and customer experience.

See More: Benefits of Virtual Queue Management System

Virtual Queuing

Virtual Queuing is a queue management system that has the ability to allow the customers to sign-up for the queue without even being physically present in the queue. It not only enables a virtual sign-up but also provides the freedom of waiting anywhere even outside of the premises of the branch. Still, they can be served on their turn. Virtual queuing significantly improve the customer journey and customer experience. It also helps to reduce the workload of the staff and the management and there are very few chances of a crowd formation at the branch. These are the features that make it superior to other queue management system types.

The customer can perform the tasks and monitor the queue progress on their smartphones or via a web portal or via SMS. The customer signup can be done via email, SMS, call, Smartphone Application or Online Portal/Website. The virtual queuing also reduce the workload of the staff which results in improved employee efficiency.

The virtual queue management systems support a lot of different methods to signup remotely. The most common methods are smartphone application and QR Code scan. The customer can log in to their smartphone application and then signup for the queue, or the customers can reach a branch and scan a QR Code which let them signup for the queue as well as also helps them getting access to the real-time live queue updates and status.

Various types of notifications can be configured for the announcements and/or as a reminder for their turn. Virtual queuing can significantly reduce the wait time and automation also limits the resources required for customer flow management, which can save a lot of expenses. The system commissioning is fairly simpler and the ROI is excellent.

See More: 5 Features of Queue Management System

Online Appointment

The online appointment booking system is very common in the healthcare sectors. A lot many other industries are also utilizing the online appointment booking system. A queue management system can either be integrated with an existing online appointment booking or management system or an appointment booking module can also be provided packaged with the queue management system. The appointment booking system can be either provided by the smartphone application or by an online web portal.

Mostly both methods are used. The customer have can access the appointment booking dashboard with or without logging in to the customer portal, or smartphone application or even via the website as well. The customer can choose a particular day and time of their choice, the system can provide them with the expected service delivery time, or the number of active queues at that particular time. A lot many other features can be provided too to further improve the customer experience.

The online appointment booking with queue management system not only helps reducing customer wait time and the service delivery time but it also reduces the workload of the staff and provides them with better control over the number of customer or visitors at any given point of time. The online appointment booking system also helps organizations to collect valuable data and other system stats even customer feedback too. This data is very helpful for business to take vital decisions and build up future strategies.

See More: Paperless Queue Management System – Dubai, UAE

Conclusion

These days not only in Dubai, UAE but all around the world, businesses are very concerned about their customer experience and customer journey. Especially in the competitive landscape, a proper queue management system can be a game-changer. The queue management system not only helps businesses in improving their customer experience and customer journey but also provides a vital business insight that can be utilized while making strategic decisions. Improved customer journey and customer experience results in better customer retention and increased sales. This ensures steady growth for the business.

However, there are so many different types of queue management system and it is extremely important to understand which type is suitable for what kind of scenarios. Only a suitable queue management system can provide maximum efficiency and desired results. There are basically two major classifications of the queue management systems, one is linear and the other is non-linear, the linear is first-come-first-served and all other types of the queue management system are considered to be non-linear.

There are other types too which are based on the basis of service itself, whether the service requires a single counter, or multiple counters and so on. No matter whatever the scenario is a queue management system can be very helpful. We always suggest acquiring the services of a professional queue management system provider in Dubai, UAE such as RSI Concepts. We at RSI Concepts have helped hundreds of customers to achieve their business goals and objectives. Feel free to reach us out through our Contact Us page.

April 15, 2021

Importance of Custom Software Development in Dubai

Custom software development and personalized solutions are very important for SMEs and large corporations in Dubai, UAE. The custom software is cost-competitive, easy to integrate within the existing infrastructure, the operational cost is less, the modifications and upgrade cost is low. If an enterprise or business is seeking a very unique solution for its specific needs, then custom software is the only option. The off-the-shelf commercial software and solutions are very expensive, the operational cost, integration cost, upgrade and subscriptions are expensive. The biggest problem with all popular off-the-shelf commercial tools is that they are ready-made and you will have to adjust as per their features, it might require certain changes in the routine processes and tasks of the employees as well.

Else you will have to pay a hefty amount to customize it and above all the integration with other tools is difficult. You might end up purchasing and using multiple tools. Whereas the custom software development enables you to have a unified information center and above all, an all-in-one solution can be implemented. Which not only hugely impact the cost but also improves the usability of the system and the performance of the organization.

More often the business that is using the readymade or standard software face some unique problems that require customization and/or integration with other tools or inputs. It is very difficult with all standard enterprise and commercial tools to integrate them or modify them and it is also very costly.

Sometimes the problem could be temporary, or for a short period of time, in such cases, the standard software and tools are very difficult to cater for the needs of the customer. However, custom software is software that is designed for a particular organization or business or set of users who are intended to perform certain functionalities. This is the biggest advantage of custom software development.

Why should Businesses in Dubai chose Custom Software Development?

First of all, we need to understand the market of Dubai. Dubai and even the entire country UAE is considered a hub of technological advancements and business activities. The country is home to the head offices of thousands of multinational enterprises and their operations are not only limited to the local market but all of Africa, Central Asia and the Middle East is being operated from these head offices. This makes the market very modern, advance, and extremely competitive. The competitiveness raised the standards and expectations of the customers as well, which force the business and organizations to divert their expenses and investments in customer satisfaction.

This cause the organizations to be more cost-optimistic when it comes to internal solutions and tools, but even then the usability and overall efficiency of the system is required to be at the highest to support the organization to work on their maximum potential. This all scenario led to a big concern of the cost as well as some of the very unique needs which requires a completely customized solution. That is why custom software development is extremely important for businesses in Dubai, UAE to ensure cost-effectiveness, scalability, and maximum efficiency of the commercial and enterprise solutions.

Here are some key benefits of custom software development:

Greater Efficiency

The problem with the standard software and systems is that they are built on a very bookish standard, their framework, user interfaces and business processes are being used for decades and haven’t been updated much. However for most organizations when they implement that software they have to make changes in their business processes to align with the software functionalities. This not only results in extra work for the employees but so many other processes got slower due to that, which in its entirety can slow down the pace of the organization which affects from the production to profits and everything in between.

While with the custom software development the software is specifically designed for your organization to provide you with a personalized experience and to sort out your unique and unordinary problems. There is no need to change your business processes and as the entire software is built for your organization so it will significantly improve the processes and reduce the workload of the employees as well which will result in better employee performance.

Easy Scalability

All readymade or ready-to-deploy business software does support scalability but it is not as easy. First of all the modifications and changes cost is too high and the modifications are also allowed in a very small framework, where only certain types of modifications can be done. And usually these all these modifications and changes are provided on the basis of their market research and the requests made by their existing customers. But when it comes to a unique and never seen before kind of scenario these all tools are helpless. This is where custom software development is required.

The customized software is very easy and convenient to modify, change and upgrade. The cost is low the process is quicker, and there are no a limitation or a predefined structure to follow while doing modifications like the standard and readymade software. The custom software is tailored made for the specific needs of the businesses and are very flexible towards after-deployment customizations. The customization is also cost-effective and quicker than the standard software tools.

Easy Integration

All commercially available standard enterprise solutions and software claim to provide simpler integrations with other corporate tools, systems and software. But in reality, the integration process is very complex, time-consuming and expensive. Above all, there is always a limitation that bound the user to compromise on some of the features as well. In case a unique requirement comes, then only the integration cost could go from 5 or 10 per cent to more than 50 per cent of the actual software. Which is enormous. Even in some scenarios, you might end up purchasing an entirely new tool to address the problem or to meet your needs.

However, custom software development makes it extremely easy to integrate the software with various other software for data synchronizations and a lot of many functionalities. The software can easily be customized to be linked with various corporate tools and system simultaneously. The integration process is quicker and very cost-effective. Here one thing is worth mentioning that without integration, the business will have to use multiple systems. New modules can be added to aid those integrations and all those new modules can be customized to ensure maximum performance and agility of the processes.

Support Innovation

The readymade or ready-to-deploy software are very rigid and limited in their features and functionalities. This software is not a seasonal purchase but are meant to last for decades and are considered the backbone of the digital infrastructure of the organization. Everyone knows innovation is the soul of success. Without innovation, you cannot compete in the market. Similarly, the digital world is rapidly growing and changing, things could get old in months rather than decades.

The business might have purchased ready-made software and after just a few months a new feature is launched, but your software manufacturer is not yet ready to provide these new innovative tools or functionalities. Either you might have to request customization, which will incur more cost and time. Or you might end up purchasing altogether a new software. Whereas custom software development has no such obstacle in the way of innovation and modernization. Businesses can easily incorporate new features, modifications and complete module with comparatively very low cost and very quickly. This is what makes custom software development superior to ready-made software.

Better User Experience

The standard software comes in standard packages with a standard dashboard. Although you may customize so many things, this could increase the cost a lot and even then you will end up having so many unrequired or unnecessary features. You have to train your employees and in most cases, you will also have to modify your various business processes. Which results in a lot of confusion and chances of a lot many errors and problems. This also impacts the overall efficiency of the organization and the slower work pace and repeated work also add to the human resource cost.

Custom software development enables businesses to have custom-designed user interfaces along with features and functionalities that your employees are already familiar with. This not only improves the system usability and performance but also improves the user experience of the software. Your employee can effectively utilize the custom-designed software to improve their work efficiency and various business processes.

This not only helps improving employee performance but also helps organizations execute operations more quickly. The customization won’t cost you much and if you compare the cost to the readymade software’s customization it would be just a fraction of it.

Improved Security

As the standard software is mostly publicly available, their internal structure and a lot of other information are accessible publicly. The data privacy and data security is a major concern. Businesses have to pay a lot more to ensure security. However with the custom software development as each software is exclusively designed for the client, the software structure and other details are hidden from everyone else. And the software is not publicly available which makes it even more secure than the off-the-shelve or ready-to-deploy software solutions.

The custom software development also allows the software developer to take innovative security measure which is hard to crack and difficult to understand, this reduces the possibilities of a data breach or data leak. On the other hand, custom software development is also very flexible towards updates and upgrades, the security patches and other protective measures are easier to take and cheaper to implement. Which makes the software more secure and ensures better data privacy and protection.

Cost

Cost is one of the major appeals for businesses located in Dubai, UAE. Especially for SMEs, they cannot afford costly enterprise tools and solutions. Also for large corporations and business entities, the cost cut is a major concern while purchasing any software or solution. Custom software development is generally very cost-effective comparing to any readymade corporate tool, software or solution. Furthermore, the businesses are not bound to purchase the full package, which usually includes a lot many unwanted tools or any subscription or fee or any kind of other subscriptions are involved.

For example, some readymade corporate tools require the businesses to purchase the cloud along with the tools, but for the custom software development there is no such limit or in fact, there is literally no compulsion, you will pay for what you need and what you want. This makes custom software development a lot cheaper than readymade solutions. The upgrade, changes, integration, and maintenance cost is also very low. These things make the customer software more cost-effective than any available readymade or ready-to-deploy solution.

Conclusion

In Dubai, UAE the businesses are and corporate sector is always seeking ways to minimize their operational cost and to reduce the cost and billing of their digital assets. This is why the custom software development industry is flourishing here. Custom software development is far superior to the traditional ready-to-deploy software available in the market. There is two major difference between the standard software tools and custom software tools. One is the cost, and the second is the system efficiency. The standard software is very rigid and only comes in pre-defined infrastructure, the customization is extremely expensive and in some cases cannot be done at all, and the business will have to purchase new software.

This not only increases the cost, but it also reduces employee efficiency, as now the employees will have to rely on two systems to perform a single task. However, in custom software development there is no such limitation or boundary. The software is built and designed exclusively for the customers, the business has full control over establishing the businesses process, user dashboard and the entire structure and functionality of the software.

This not only significantly boost the organization’s performance but also reduces the cost in terms of software deployment, maintenance, upgrades, modifications and regular fees or subscriptions. Custom software development enables organizations to invest less and achieve more. RSI Concepts is a leading custom software development company in Dubai, UAE. If you are tired of paying a hefty amount of fees and maintenance or upgrade expenses, feel free to reach us out through our Contact Us page.

April 15, 2021

Website Design for Schools and Colleges

Web design for schools and colleges could be challenging as these websites are intended for multiple different sets of audiences simultaneously. Each of the audience needs different information and the challenge is all the information for everyone should be easily available and accessible. For example, the prospective students might be interested in the campus-related details, photos, videos, etc. The current students would be interested in their progress reports, class schedules, attendance, etc. The parents might be more interested in the online portal to pay the tuition fee. The lecturer and professors might be interested in announcements, or promotions of their new courses or any such information. Each of these audiences has different preferences, different tasks that they might want to perform and are interested in entirely different types of information. This is what makes the web design very complex for schools and colleges website. This also raises the importance of the web design not only for new conversions but for student/teacher retention also.

Mostly you might have noticed all of the schools’ and colleges’ web designs are somewhat similar to one another, this similarity is very prominent if we talk about the eCommerce web designs in Dubai, UAE. This similarity has an important purpose, each visitor when they land on a website they expect something from it which they might be familiar with or had a past experience about that is the reason all of the eCommerce websites all around the world look somewhat similar. The problem is not with the visitors, and it is not the case that they don’t appreciate the change, but the biggest problem with school and college web design is if you deviate from the expectations of your customers/visitors, and if you deviate too much, the innovative, out of the box, design approach could turn into a marketing disaster. It could completely ruin the customer experience. So our web design has to be focused on providing the required information as well as standing out of the crowd.

Here is some basic instruction for a different section of the school and college website or any other educational institute’s web design:

Homepage

The homepage should be very appealing, you should use a good image/banner slider having up to 5 items on it. The catch here is rather than using general taglines, which are usually not so conclusive, better to use unique sale propositions. That kind of taglines is more appealing and more attractive. The menu and the logo of the institution should have a reasonable size, not so much oversized and not so small either. A medium-size banner slider would be suitable for a school or college website. The content should be designed specifically for the targeted audiences and corresponding sections of the website. Then the lower sections of the homepage should be interconnected and a flow has to be maintained to relate all the information. Sudden huge design changes are a bit confusing for the visitors, try to avoid that, but in case if you have to change the structure from one style to another, then use at least one intermediary section to cool down the transitional effects. This will impact less on user experience and user’s eyes. These are very simple things but when it comes to user behaviour and interaction with the website these minute details can make a huge difference.

About Us Page

Typically all websites have an About Us page, for schools and colleges usually about us page have the same history of the institution, missing and vision statements, senior management and/or faculty and such things. These all things are very important, especially the mission and vision statement. Make sure it is visible and prominent. Do not overdo it but make sure the mission and vision are highlighted. Then another important factor is the board members or senior management who are running the institution’s operations. Apart from board members, you can also enlist the senior faculty members and HODs of different departments. Having a few images of the facility could also help to attract more attention along with the details about the facility and its features. Try to think from the visitor’s point of view and try to differentiate yourself from the others.

Inner Pages

The inner pages can be created or personalized for their exclusive audience. For example, the student pages can have the information required by the students. For the parents and faculty, their respective sections or pages can be designed to provide the information they might be interested in. There are certain pages that are far more important than others in driving more leads. For example, the course page is the most viewed page by the students and their parents while making a decision of admission to any institutions. This page should be given more attention. You should have a good strategy to form a customer journey, which will convert the prospects into leads.

Start with educating the visitors, then provide the list of courses and also mention the value they can add to their career or education. This helps the user to choose the right fit for their requirements. The next and final step is having a great CTA or Call to Action button. As in the case of schools and colleges, the actual sales are done by the admission teams, so the CTA is only required to provide an opportunity for the first interaction with the admission team by providing the contact information of the visitors to the admission office and vice versa. Make sure the visitors are not diverting to a new page after hitting the CTA. It is good to provide a short form on the same page. Similarly, define the purpose of all inner pages and make a strategy to utilize them to achieve your objectives.

Navigation

Every web design strategy is incomplete without a comprehensive understanding and planning of the website navigation. The navigation is the roadmap of all the information that are lying inside the website. Ideally, each and every piece of information a visitor is seeking should be available within a few clicks. The visitors don’t have to search them or look them up on various pages. That is why a menu is always added in any web design. Especially for school and college websites, as multiple audiences are converging on a single landing page which is your homepage so your web design and the navigation should be able to route customers to their corresponding section of the website. The website navigation along with the various web design elements form up a navigational structure, which can be used to form a customer journey. The CTA and call to action should be at easy-to-navigate places along with convincing signals to improve conversion rate.

Content

The content is an extremely important part of a school or college website. As in such websites, mostly the parents, students and visitors are more inclined towards textual content as well. So, use plain and simple language, avoid too much use of technical terminologies and difficult words. Choose pictures, videos and graphics that align with the subject of the page. Do not overuse multimedia content. Provide the downloadable materials too. Use taglines and sales pitches on all prominent pages. Avoid too many details and long boring content, make sure the content is descriptive yet interesting too. The visitor’s engagement is very important. It is extremely important to keep your website content and information up-to-date. The school and college websites must-have news and events sections, make sure these two sections are up-to-date. The blog is a very effective communication channel, make sure your blog is set up properly and categories your blog posts to make the navigations easier.

Dynamic or CMS Based Web Design

As a website for school and college requires continuous updates and section that require regular content posting, it is a must to have a dynamic/CMS based website development. The CMS or content management system is a software tool that enables ordinary (not familiar with programming) people to update the website content and various sections without requiring to update any source code. Without a dynamic website, the schools and colleges will have to hire a full-time web developer or should outsource it to a vendor to support them with their regular content updates and other needs. Hiring a new asset for this purpose is a continuous cost, outsourcing is a bit less costly but not so efficient. These days almost 99% of the new websites developed for commercial use are dynamic and have a CMS to keep the content and media up-to-date.

Responsive

A responsive web design automatically adjusts itself as per the screen size it is being accessed from. As per a lot, many types of research and studies the smartphone internet searches have already surpassed the regular computers and laptops. In Dubai, UAE more than 90% of the residents have access to high-speed internet and they also own a smartphone. In fact, smartphone owner is way too higher than laptop owners. It is very important to have a responsive website to ensure you are not losing the incoming traffic from smartphone and mobile devices. People will search for your school or college website from their smartphones and mobile devices, so make sure you are providing a similar user experience in the mobile phone devices and the desktop or traditional computers.

Search Engine Optimization/SEO and Social Media

Search Engine Optimization is also known as SEO and social media are a very important factor in online conversions. These days the studies suggest most of the purchase decisions are hugely influenced by online information. The search engines are responsible for driving up to 90% of the traffic to a website. Everyone is searching in Google or on Social Media to learn about the brands, and these mediums are very influential. Google and Social Media scan each and every website, there are certain indicators on the website which let them understand the content and objectives of the page, then they direct traffic accordingly to the pages. Having a search engine friendly website helps search engines and various social media pages to index the content of those pages which can later be presented in the search results and people can reach your website from there. This is a great source of generating online traffic which can later be translated to online conversions.

Security and Speed

As websites for schools and colleges usually have various portals such as student’s portal, parent’s portal, faculty or teacher’s portal. These portals may contain sensitive information about the users. It is very important that the web design and website development is done as per the industry standards and security compliances. Security is very important as any data leak or a data breach can completely ruin the reputation of the entire school or college. It is always recommended to follow best industry practices to ensure the highest security. The website page speed is also important. We usually notice that the school and colleges don’t pay much attention to their slow websites, but it is very bad for a brand reputation and also it repels visitors, which could have a negative impact on online sales. The page speed should be optimized by intelligent web design methodologies and good web development practices. A fast loading website always leaves a good impression on the user/visitor.

Conclusion

Website design for school and colleges is very important for maintaining online conversions. A school or college is very different from any other enterprise or business. Actually, the biggest difference is that there are multiple audience groups that are landing on the website and the web design should be able to manage and route all of these different sets of visitors to their customer journey. This slightly differentiates the ordinary web design from a school or college website. The homepage is the most important part, the about us page, inner pages, and other sections all work in harmony to ensure more online conversions. For a school or college having a continuous communication channel with their audience is very curtail, make sure your website would be able to handle that. That is why always dynamic and CMS (content management system) based website is always recommended for schools and colleges. The website security and page speed/loading speed are also very important. The responsiveness, SEO friendliness and social media platforms’ compatibility play a vital role in your online success.

Mostly the institutions don’t pay much attention to their websites. But in reality, a well-crafted web design for a school or college can boost their online sales and conversions and can improve the user experience too. The objective of this blog was to give our visitors a brief understanding of how the web design for school and college works. It is always better to acquire a professional web design Dubai company, such as RSI Concepts. You can reach us out from our Contact Us page or leave us a comment in the comment box below and we will revert back to you soon.

Check this out: What should I have on my website of an interior design company?

April 15, 2021

Employee Performance Management is a small part of Performance Management System

Employee performance management is basically a small part of a performance management system. Most often business does not differentiate between both. In reality, employee performance management is just a module of a very large scale performance management system that measures the KPIs of the entire organization or enterprise. The performance management system not only includes an employee performance management module but it includes a lot many other modules that when put together forms an enterprise performance management system. For example, the performance management system includes the performance of the supply chain, production units, marketing, sales, customer support, customer retention, leads and conversions, revenue and finance, operations, IT and infrastructure, transport and everything else which is a part of the enterprise. However, the employee performance management module only measure and monitor the performance of the employees.

Here are the details of the two tools:

1. Employee Performance Management

The main objectives of employee performance management are to understand the efficiency of the employees, which could be further narrow down to their job roles, projects, behaviour, and much more. There are different KPIs (key performance indicators) that are used to monitor and measure the performance of an employee, team/group, and department. These KPIs will help the business in taking employees related decisions such as promotion, compensations, bonuses, personal development, career development, transfers, and termination. The best approach is to set clear and discrete expectations and goals and then measure the performance and achievements against those expectations. Employee performance management is a part of the enterprise performance management system which is connected with a lot many other enterprise systems and organizational tools to collect data and feedback, then all the inputs are carefully analyzed through a very powerful software engine and at the end, the reports are being generated which are very clear and realistic measurements of the performance of an employee. On the basis of these reports and data, the management can easily take vital decision to improve their overall efficiency and output. The only right person for the right job will be able to produce desired results.

An effective employee performance management includes the followings:

Goals and Expectations

The performance should be measured by the achievements and accomplishments of the employees and the achievements are weighed against the goals. The goals are set as per the expectations, and the expectations are based on the employee role, experience and skills or education. This is how KPI management works. You analyze and weigh the employee then set up expectations and KPIs to measure their performance. The goals and expectations related to KPIs are in fact a set of multiple KPIs:

Project Goals

These goals and related KPIs are based on the employee performance in different projects which are being measured and monitored for a year. There could be multiple projects in a single year or a single project could also last for multiple years.

Job Role/Description

These goals are based on the job description or title of the employee. Obviously, the goals and KPIs of a crane operator will be different from a construction supervisor. So each job role and title have their own objectives, contributions and expectations depending solely on their job role/description.

Response to Challenges

This often knows as stretched goals too. These are the goals and expectations set for unusual or challenging conditions and scenarios. The measurements are taken of how well or bad the employee respond or act in challenging conditions on the basis of the outcome of their actions.

Behavioural Expectations

These are the expectations of the enterprise from an employee towards the people, assets and resources around them or under their command. For example, how an employee behaves to their colleagues, subordinates, team lead, manager, supervisor, etc. The behavioural goals also include KPIs that provide data about “how” a goal can be achieved through a particular employee.

Monitoring and Performance KPIs Measurement

Once the goals are set, then there is a need to establish a system of KPIs that can measure the performance of the employee toward the set goals and the expectations from them. The performance management includes a complete review of employee performance in all relevant topics. Along with various KPIs, a continuous feedback process is established and the monitoring process is also continuous or for a particular employee review cycle. In most cases the monitoring and the KPIs measurement is continuous. The management notes down those indicators and held regular dialogues between the employee and their manager to keep improving the outcome for the rest of the review cycle. The dialogue should be two-way communication in which the employee should also be allowed to express their concerns, needs and opinions. Then the organizations can take accurate steps to boost the employee’s performance.

No matter what format or type of the review methodology has been used, the reviewer must have a very clear understanding of each stage of the review and the parameters they are evaluating an employee against. There are so many different approaches and methodologies that are very commonly used in Dubai, UAE and each one of them have some advantages and some drawbacks too. Hence, the performance should be measured on various scales to get a definitive answer.

Multi-source Feedback or 360 Feedback

This is the most popular review method. Not only in Dubai, UAE but all over the world enterprises and organizations are using this method to measure employee performance. It includes feedback from the supervisor, manager, co-workers, subordinates and people around the employees. The objective of this feedback to understand the employee behaviour towards work and its impact on his performance and others’ performance or work too.

Management by Objectives

Management by Objective or also known as the MBO KPI is the process of evaluating the performance of an employee towards the individual goals and their contribution to the team, departmental and overall organizational goals. Usually, the MBO is for managers, team leads, supervisors, project coordinators and people with non-routine jobs.

Ranking Scale

The ranking scale is basically a process of distributing or putting employees in a discrete set or sub-set on the basis of their performance. Although ranking a group of employees or teams is very easy but the results are not so accurate. However, ranking individual employees in a certain group could be difficult as there would be a lot of different levels and the differentiation between those levels would be narrow to get meaningful results.

Competency Scale

The competency scale measures the performance of the employee for different routine tasks based on their job role/description. As the goals and expectations are set for each job role, so the KPIs can be set easily and accurate data can be collected by measuring the employee performance in their routine tasks and job responsibilities.

Employee Capacity/Productivity

Employee Capacity or Productivity is not a very linear KPI, the result of this scale are usually used to distribute the workload in different employees, teams and/or larger groups. This KPI help understanding which employee is working on their maximum output level and which employee can handle some more work.

Employee Billable Percentage

The employee billable percentage KPI is also known as utilization rate, this process measures the billable and non-billable work hours required or been taken for a particular task. This could be a great help in determining the internal cost of a particular project and also the performance of the employees/teams.

Graphic Rating Scale

This scale is basically a set of various KPIs such as attendance, quality of work, the number of tasks against a given period of time, dependability and also behavioural KPIs. These KPIs are easy to set and the data collected is highly accurate.

Revenue and Profit per Employee

These are very basic and very important KPIs to measure the overall employees’ performance. For the employees the measurement is simple, total revenue or profit divided by the number of employees. It is critical to understand what your employees are bringing in. Both KPIsindicate to the organizations and enterprises that what their workforce is costing them and how much revenue and profit they are generating.

These are some of the very basic KPIs used to measure employee performance. There are literally thousands of KPIs which are available and can be used. Only after a careful examination and understanding of both the ‘Goals’ and ‘KPIs’ businesses should choose the KPIs that completely align with their objectives. There are a lot many other factors that can cause errors or inaccurate assessment such as insufficient data collection, favouritism, lack of differentiation or intertwined KPIs, and many more. So, it is always wise to seek the help of professional Employee Performance Management Solution providers, such as RSI Concepts.

2. Performance Management System

The Performance Management System also referred to as Corporate or Enterprise Performance Management System is a system that measures and manages the performance of the entire business or enterprise. It includes the performance management of all departments, employees, key players, and key factors that contributes to the overall performance of a business. All the data has been collected from various KPIs, processes, matrices, methodologies and tools is gathered and analyzed in a Performance Management System. The goals, objectives and expectations are being set for not only individuals but for teams, departments, production units, sales and marketing campaigns and much more. The operational cost and performance, the effectiveness of the entire infrastructure of the enterprise such as the technology, human resource, supply chain, resources, revenues, cost, profits and everything in between is closely monitored and measured under the umbrella of the performance management system. The Performance Management System in itself is a very huge system and cover a lot of topics that is why we will only list some important KPIs that are used to determine the performance of an entire business, corporation or enterprise:

Financial KPIs: Financial KPIs include revenue, cost, profit, internal costs, raw material costs, cost of the product or services sold, sales, sales for a particular product/service category, cost of resources and raw materials, operational cost, per employee cost and return and so on.
Employee KPIs: Employee KPIs include all the above-mentioned indicators which help business understand the cost, profit, gains and performance of the individual employees as well as of team and departments.
Marketing KPIs: Marketing KPIs include marketing campaigns, cost, return, leads, quality of leads, sales as the result of a particular marketing campaign and all details to assess and review the performance of the marketing department.
HR KPIs: HR KPIs include the performance of the HR department, staff and services, employee turnover rate, employee satisfaction, and recruitment performance. These KPI also include the indicators of expenses and returns and overall performance of the HR department.
Customer KPIs: Customer KPIs include a number of happy and unhappy customers, returning customers, customer churn rate, new customers, customer lifetime, customer acquisition cost, and customer support and so on.

These are just a few major KPIs used to assess the performance of an entire enterprise or corporation via a Performance Management System. There are a lot more KPIs that are used to further narrow down various variables to closely monitor and measure the performance of various factors which when concluded represent the overall performance of an entire enterprise.

See More: How a KPI Software can help provide better Customer Journey?

Conclusion

Businesses most often confuse Employee Performance Management with the Performance Management System. Employee performance management is just a small module of a performance management system. The Performance Management System measures various indicators which starts from the lowest level which is individual employee’s performance and ends at the overall performance assessment of the entire business or enterprise. Business and enterprises invest heavily in order to ensure their growth. These investments include all sort of technological solutions, infrastructure, human resource, employee development and training, customer retention programs, marketing and a lot more. It is very important to closely monitor each and everything to understand whether your efforts are in the right direction or not. Another important thing is to ensure your employees and customers are happy and your employees and other elements are working on their maximum potential to ensure the low operational cost of the business and maximum profit.

RSI Concepts is a well-reputed brand in providing performance management systems, KPI and OKR management solutions. If you need to know more, or if you are interested in a quote, feel free to reach us out through our Contact Us page.

Check this out: How Performance Management System helps in Customer Journey improvement?

April 14, 2021

Sharjah Electricity and Water Authority (SEWA) obtained Digital Authorization System from RSI Concepts

SEWA – Sharjah Electricity & Water Authority or Sharjah Electricity, Water & Gas Authority is a government organization responsible for energy production, management and distribution. Along with that, the SEWA is also responsible for providing uninterrupted water and gas (natural piped gas) supply to the millions of residents and consumers in the Emirate of Sharjah. SEWA was formally known as Sharjah Electricity & Water Resources Co. and later the owner of the company was transferred to the government of Sharjah. Since its inception, the SEWA has witnessed tremendous expansion and huge growth. SEWA is also known for its great reputation due to the best services and customer care, in the country and all over the GCC. Sharjah Electric & Water Authority is also considered to be among the pioneers in the GCC to adopt highly advance technological solutions for the betterment of their customers.

Having such a remarkable reputation in the region is not an easy task, it requires continuous upgrades, innovation and technology integration to stay at the top. SEWA is always one step ahead of others in caring for their customers, in the past few years, SEWA has implemented a lot of advanced technologies to improve their operational capabilities and service quality. The customer support and complaint department are always seeking new ways and innovations to improve their service quality. Recently SEWA has decided to implement a digital authorization system, the main objectives of the system were to improve the service quality, reduce the service delivery and complaint resolving time and to minimize the manual processing to reduce human error and unnecessary delays.

RSI Concepts was awarded the tender to provide an advance and innovative technological solution. The project was named “Digital Authorization System”. We have successfully completed and implemented the system and the project team and senior management at SEWA was very much pleased with the results and accomplishments of our Digital Authorization System. The main mechanics of the system is that it automates everything, and rather than a file is moving from manual paperwork or email from relevant departments, it is moving completely electronically with completely electronic/digital approval and procedures. No paperwork is involved at any step.

For example, if a customer came for a correction in the bill or reporting an electrical or water supply issue, the customer support agent will immediately take down all the details and enter them into the system, then the system will automatically push the details to the concerned person, if the concerned manager wants to mobilize a team to the site, the file will be forwarded to the technical side, and so on and so forth. At each step, the manager has the authority to notarize the file electronically and the next manager or concerned person will receive the file with the e-signatures of the previous team.

This is just a small example of the Digital Authorization System’s working. SEWA has witnessed significant improvements in all the relevant departments and processes. The automation, digital approval, digital workflow and immediate updates make the process super-fast and more reliable. The Digital Authorization System not only makes the process fast but it also saves a lot of work hours required to push the files manually either from the paperwork or from the emails. Everything is logged, records are maintained automatically, tracking, retrieving record and updating statuses and everything else can be done within minutes from the computer. This also relieves the staff and improve their efficiency.

Here are the remarks of our Project Manager, Mr Shehzad Asghar:

“It was a huge project, the requirement gathering sessions were intense, but once we formulated the scope, the progress was great. All the functionalities were designed precisely as per the requirements. The controlling panel is also simple and easy-to-manage, the administrator can easily change the rules, set the policies, modify the workflows, and view the logs and activities. This makes it a very unique and user-friendly solution. In future, if the SEWA would require to modify any existing policy or maybe they want to implement a completely new policy that can be done from the admin control panel, within minutes. Overall the system is a remarkable piece of technology.”

The flexibility and adaptation of any digital tool is the most important feature. Especially in such requirements, where the customers may require to modify their policies or workflows, or approval and authorization processes, having complete control of every aspect of the functionality is crucial. This is why at RSI Concepts, we always recommend our customers to opt for a customized solution rather than any off-the-shelf or ready-made solution. We are very much pleased to see our customers happy, we will hope for more future collaborations with SEWA – Sharjah Electricity & Water Authority.

Check this out: Mobile Application Development for SEWA by RSI Concepts

April 13, 2021

How Performance Management System helps in Customer Journey improvement?

Customer Journey is a key player in any business’s success or failure. If your customers are not happy, customer retention will be harder, you will keep losing customers, no matter how hard you are working at your marketing activities. And if you are unable to sustain your existing customers your growth will be compromised. Your marketing expense will increase and your brand identity and reputation would decline which could have a devastating impact in the long term. The performance management system is a very powerful tool for businesses to ensure success and steady growth. Obviously, the performance of an organization can easily be measured by its growth and customer satisfaction. But it is not as simple either. In reality, a business’s performance is the performance of all their departments, finance and revenue, operational cost, production cost, support and other costs, profits, sales and customer satisfaction. Even if all is flawless but the customer journey is not so good and the customers are not happy, this could potentially negate all your efforts in all other manners.

The customer journey is the steps and activities that a business requires them to do from the first introduction till the sale and even after-sale services and support are also included. This is what a customer journey is. Whether you are in the production business, services business or any industry you should have customers and if you have customers there would be a purchase cycle too. The customer journey is the entire customer interaction with a brand from day one till today that includes the purchase and after-sales support, and everything else. Customer satisfaction is the key to a good brand reputation and improved conversion rates, and that all completely depends on the customer journey.

When talking about the customer journey it doesn’t only means the performance of the employees who are dealing with the customers, but it also includes all the IT and infrastructure that provides a full environment where your customers interact with your brand. Every business does its best to improve its service delivery methods, customer experience and customer journey. The businesses deploy new systems, train their staff, do marketing and install so many technologies just to improve customer experience and customer journey. But how would you know if all your efforts are paying off or not? The performance management system will tell you what you are doing right and what you are doing wrong, where you can improve things and what things are helping out in improving the customer journey.

How performance management system helps in customer journey improvements:

Measure Service Delivery Time

Service Delivery time is very important in customer experience and customer journey. The entire service delivery time from entering the branch till getting the service is the service delivery time. It can be reduced by many methods and technological solutions. For example, a digital queue management system can significantly improve (reduce) the service delivery time. Not only that the business can also measure how much on average a customer has to wait to get a service done. Then they can take steps to improve that and even steps can be taken to make the environment of the waiting area better for the customer which will improve their experience and satisfaction level. The average time taken by a server to deliver a particular service can also be measured with a performance management system which helps businesses understanding a lot of details.

See More: Benefits of Queue Management using Mobile Apps

Measure Average Customer Wait Time

The customer wait time is a very critical factor in the customer journey. The wait time starts from the time a customer dispenses a ticket for the queue or sign-up for the queue till they reached the counter/server. It is important to track this parameter. No one likes waiting, a long wait time could annoy your customers and visitors. It is very critical to take steps to reduce the wait time. Only the average wait time is not enough to completely understand and identify the areas of improvements. It is important to understand the average wait time on different days of the week or month or different hours of a day. As some hours are the busiest hours, some days are busier than the others and so on and so forth. If you are offering multiple services, then measure the wait time for each service, try to get as much detailed data as possible. This will make it easier to understand the process which will help you to improve the customer journey.

See More: 5 Tricks to Quickly Serve Customers Using Queuing System

Measure Customer Effort Score

Customer effort score is to understand the difficulties a customer face at multiple touchpoints during the entire customer journey. It is very hard to define a generic definition for these touchpoints as they are completely different for each case. Even businesses offering similar products and services could also have a completely different customer journey. A unique experience is what increases customer retention and customer satisfaction. Anyway, the customer effort score can be calculated by the time it requires to perform a certain task, how often customers are asking for help, and how often customers are complaining about anything will identify those touchpoints which require changes to improve the customer journey.

For example, for a customer service centre, a customer is coming to the branch, then they generate a queue ticket from the kiosk, and then wait in the waiting area and at the end they get the service done. The business could measure the average time taken by a customer to operate the kiosk to generate the ticket. How often customers are missing their turns due to poor audio-visual announcements. Sometimes the screens and speakers installed in certain areas and in other areas either the screens are not much visible or the sound couldn’t reach during the busy hours or so. Even if you are offering an online interaction, you can measure the time spent on different steps and especially those steps from where most of the customers are leaving your website needs special attention. These things will help to identify and measure the customer efforts score. The data can be used to improve those steps and touchpoints to improve the customer journey.

See More: 5 Challenges and Solutions of Queue Management System in Banks

Measure Walkaways and Customer Churn

It is very important to measure the walkaways and customer churn rate. The walkaways are the customer who happened to visit the branch get the ticket and signed up for the queue but left without getting the service. The customer churn rate is also a similar kind of KPI, the difference is that it measures the number of customers who left the brand or cancel their orders or subscriptions or purchases and it is measured for a given value of time. It is easy to set up those KPIs in a performance management system and businesses can get an excellent understanding of the reasons that are causing them to lose business. Additional data can also be gathered by requesting customers for their feedback or by inquiring them why they are leaving. This further help businesses to improve their customer journey to reduce the walkaways and customer churn rates.

See More: How Queue Management System can benefit in shipping industry?

Measure Employee Performance

Employee performance is very crucial to improve the customer journey. Proper monitoring, KPIs and OKRs could help to boost employee performance and let businesses understand the needs of training programs and other improvements. Which could further increase employee performance. For example, if an employee is taking too much time comparing to other employees to serve customers, then there must be something wrong. Either he/she is not trained well, or they are not motivated enough. The Performance Management System could help businesses to identify such employees and then the management can take adequate actions to resolve the problem. Most of the time it is either poor training or higher workloads which cause an employee to lag in performance. All issues are rectifiable, but the first step is to identify the issue. Boost in employees’ performance could hugely impact the customer journey.

See More: Queue System working in Government Departments

Monitor Support Request

Customers always require support, whether it is pre-sale or post-sale support. Business should have to provide excellent support to the customers. As all of your products are services have definitive support types and possible enquiries, it is easier to enlist them all and ask your support team to mark each support ticket with those categories. Then carefully monitor the time your support team is taking to provide against each support ticket. Measure the average value, measure employee performance and overall departmental performance. This way you could easily identify which types or categories of supports are harming your customer relations and what can be done to improve them. It is better to ask your customers for their feedback and analyze those feedbacks too. This way business can further improve their customer experience and customer journey with the help of a performance management system. This also helps to improve the products and services.

See More: How Queue Management System Helps to Provide Better Customer Service

Measure Complaint Resolution Time and Quality

Complaints are a very crucial part of a customer journey. If complaints remain unsolved it could literally ruin your relationship with your customers. It is very critical to measure the complaint resolution time. Categorize different complaints and measure the resolution time against each category. It is extremely important that your customers are satisfied at the end of each complaint resolution. These KPIs also help you understand the employee performance and then you can take steps to improve employee performance by more training and motivation or new recruitments. One thing is important to understand that each customer wants a personalized experience from their brand. Only good training programs can make your team able to resolve the complaints effectively. Whether they are technical complaints or general complaints, each complaint means a business could potentially lose a customer. It is very important to measure the performance of your service and support teams with a professional performance management system and then take steps to further improve the customer journey and customer experience.

See More: 10 Reasons to Choose RSI Queue Management System over Other Similar Products

Measure the Performance of Digital Interactions

Digital is now an integral part of our society especially the metropolitans like Dubai and other emirates of UAE are very advance societies. The expectations of the customers are high the competition is tough hence the businesses have to be very vigilant to sustain customers and build a positive reputation. Which is only possible with a great customer journey. These days a customer journey not only starts from entering into the branch or outlet, but the online interaction is also very important. People love to talk on social media platforms, brands often use them to communicate with their customers and larger audiences. Especially measure how much time it usually takes your team to respond to customer’s email or social media queries and everything else.

It is important to build a good brand presence and positive brand image in the digital world. Businesses are spending very huge chunks of their hard earnings on digital channels. Whether it is social media, online marketing or online customer portals. All could be very helpful in customer retention and generating new leads. It is important to measure the effectiveness of your digital efforts with the specialized KPIs and OKRs. A performance management system helps to measure the performance of your website or the performance of your social media team or digital marketing efforts or anything that is enabling interaction with your customers in the digital world. Take discrete steps to improve your digital communication with your customers and the digital platforms which allow interaction with your customers. This will enable you to understand and improve the digital customer journey.

See More: What are the Benefits of Improving Customer Journey?

Conclusion

A Performance Management System can help businesses a lot in streamlining their processes, resources and business practices. The business can easily identify the areas of improvement and then effectively focus their efforts and resources in those directions to improve the customer journey and customer experience to improve brand reputation, customer retention and customer satisfaction which in long term ensures steady growth and increased sales and revenue. The performance management system is not only capable of measuring the performance of different processes and operational activities but it can effectively measure the performance of the entire enterprise including internal departments, teams, and individual employees. The performance management system can easily measure and monitor the customer journey and various steps and processes along with employees and staff and all other factors that are responsible for forming the entire customer journey and customer experience. This is very helpful in understanding and identifying the areas of improvements. Business can easily take steps and build up their strategies to improve the customer journey on the basis of the data collected and generated by the performance management system.

RSI Concepts is providing a complete customized solution for Performance Management Systems, KPI Systems and OKR Systems. Our tailor-made solutions are most efficient and more cost-effective. The personalized software interfaces make it a lot easier to operate and extract actionable reports. Feel free to reach us out via our Contact Us page if you have an enquiry or want to know more.

Check this out: How a KPI Software can help provide better Customer Journey?

April 13, 2021

Dan Bolton Acquired RSI Automatic Contactless Hand Sanitizer Dispenser Stands

Dan Bolton is one of the leading event management and entertainment production company in Dubai. The company has established a very unique brand identity due to its creative and innovative approaches and a long list of satisfactory customers. Dan Bolton is popular because of its highest standards of services and very agile service delivery mechanisms. The company is well respected for its unconventional approaches and solutions to providing their clients with a very unique and satisfactory experience. Dan Bolton’s remarkable success trail is possible due to its uniqueness, professional staff and artist with exceptional entertainment projects and a very strong and efficient supply chain. The company has successfully developed a great brand identity, not in the local landscape but internationally this lead to expansion and growth. Thanks to the forward-thinking of the management and the highest quality standards of the products and services they provide. Their strict quality standards ensured their success and result in a long list of satisfied customers and endorsements in the market.

Recently there was an event taking place in Abu Dhabi, the Dan Bolton was organizing and managing the events and the details. Due to COVID-19 scenarios, the social distancing and other precautionary measures were in place, a demand rise for very stylish, sleek and unique hand sanitiser dispenser stands which can not only provide the contactless operation but they should also be able to blend-in in the environment. RSI Concepts was approached to offer a solution. Multiple ideas and concepts had been shared with the Dan Bolton team. An idea and concept were finalized, it was a very slim, sleek and simplified design concept. We were given go-ahead with the idea. The basic concept behind the design was to make it simple, provide some branding space which can be utilized by the customer to put their branding on and some precautions and instructions on the model for the users.

The dispensing unit that was chosen with the stand was one of our automatic contactless hand sanitiser models. The main feature of that model is that it can be solely operated on batteries and it can store a handsome amount of liquid in it. Another excellent feature of the device was that it includes a very powerful hand detection and sensing technology which ensures that no user will have to physically touch anything to get the hand sanitiser liquid, all they need is to place their hand in the proximity and the dispenser will automatically dispense the sanitiser liquid on the user’s hand. The technology used in the hand sanitiser dispenser is very power efficient to ensure the batteries could last longer and the replacement and refilling are also done through the front-opening hatch. Which makes it even easier to operate and manage.

Here are the remarks of our Sales Manager, Mr Humayun Hashmi who has managed the project:

“It was a great experience working with a highly professional and very cooperative team from Dan Bolton. Although the project deadline was very short and the work was completely customized but thanks to my technical team they did a great job and finished everything on time. We have succeeded in meeting the deadline and the product delivered was happily accepted and approved by the client. I will look forward to more such future collaborations with Dan Bolton.”

We always admire and appreciate our customers with special or tailor-made requirements because this not only makes our customer happy but it also allows us to test our abilities and learn more. We always strive for excellent quality and never compromise on quality. Thanks to our very committed and professional teams we always find a way to meet the trickiest deadlines. We will look forward to extending our services for Dan Bolton in the coming future.

Check this out: Heriot-Watt University Acquired RSI Queue Management System

April 13, 2021

Heriot-Watt University Acquired RSI Queue Management System

Heriot-Watt University has acquired state-of-art RSI Queue Management System and Self-Service Solutions for their students and visitors. The Heriot-Watt Dubai Campus is among the very first foreign universities starting their campuses in Dubai Academic City, UAE. The university is well-known for its science, engineering and business studies and is considered among the best educational institutions around the world. The Heriot-Watt University is contributing to shaping modern societies in all the communities they are present in. The university was founded in 1821 and since then it is growing all over the world, helping thousands of students in their pursuit of knowledge. The Heriot-Watt University Dubai Campus is greatly contributing to the government and private sector by providing a steady stream of professionals, scientists and experts. These individuals are actively contributing to the nation’s economy, progress and growth. The Heriot-Watt University Dubai Campus also holds some of the very advance educational frameworks and facilities to improve the quality of education.

The university is also very well reputed in UAE because they are not only providing quality education but they have established a remarkable system to reduce the burden of the official affairs and other processes so that the students can entirely focus on their studies only. Recently the Heriot-Watt University Dubai Campus has decided to implement a new queue management system and self-service solution to reduce the queues and service delivery time which often consumes a lot of time and could distract students from their educational activities. The other objective was to facilitate the visitors and the students and their parents who are visiting for new enrollments and registrations. RSI Concepts was contacted and we have discussed the requirements and the objectives of the system. We have explored many ideas and formulated the base of the system. Then a full project scope and plan was presented to the university management which was approved and appreciated then the full-on production phase got started.

The main key components of the system are a queue management system for the students and the visitors, a QMS software server, Agents Portal and Dashboard, digital signage, audiovisual announcements and an interactive self-service kiosk. The most frequent student related processes such as student enrollment, course registration process, program amendments, letter issuance, transcripts requests, and KHDA attestation and many more processes can be offered via self-service interactive kiosk. The queue management system was designed specifically for Heriot-Watt University to minimize the student/visitor wait time and to make the service delivery quicker. Our queue management system provides an interactive agent dashboard interface which further reduces the workload of the agents and servers to improve their efficiency. The automation of the customer flow leads to quicker service delivery and a good student/visitor experience. The entire student journey was designed to minimize the efforts of the students and the staff and to reduce the service delivery time and wait time. There is a very powerful data analytics engine that enables the system to generate comprehensive reports and statistical data which could help the management to further take steps to improve the service quality, service delivery time and visitor/student journey.

Here are the remarks of our Product Manager, Mr Shehzad Asghar:

“It was truly a unique experience working with the highly professional team and the management of the Heriot-Watt University Dubai Campus. We are happy to meet their expectations and the system’s UAT proved that the system is not only working above the optimum efficiency but beyond that. The management was very satisfied as our queue management system will not only help them accelerating various processes but it is significantly reducing the service delivery time which will not only satisfy their students and visitors but it will also reduce the workload of the staff and the management.”

Heriot-Watt University Dubai Campus is another remarkable success story. At RSI Concepts we believe in quality service and hard work. Thanks to our experienced software engineers and technical teams the project execution was very smooth and the end product were more than capable of supporting our customer in achieving their goals and objective. It will surely help the campus to improve its customer and student journey.

Check this out: EDPU Technologies Acquired RSI Interactive Kiosks

BLOG OF RSI CONCEPTS

Google Searches or Search Engines

Digital Marketing Campaigns

Conventional Marketing Campaigns

Why is it Important to Have an Excellent Website?

Company Website’s First Impression forms the Brand Image & Reputation

Company Website’s First Impression Can Boost Leads and Conversions

Conclusion

Choose the best Seat/Position for your Employee

Measure the Skills and Expertise of the Employees

Monitor the Employee’s Behavioral KPIs

Rewards and Acknowledgements on the Bases of KPIs

Use KPIs for Employee’s Personal Development and Training

Employee Rankings with KPIs

Employee’s Personal KPIs

Conclusion

Linear Queuing

Non-linear Queuing

Multi-Counter Queuing

Mobile Queuing

Virtual Queuing

Online Appointment

Conclusion

Why should Businesses in Dubai chose Custom Software Development?

Greater Efficiency

Easy Scalability

Easy Integration

Support Innovation

Better User Experience

Improved Security

Cost

Conclusion

Homepage

About Us Page

Inner Pages

Navigation

Content

Dynamic or CMS Based Web Design

Responsive

Search Engine Optimization/SEO and Social Media

Security and Speed

Conclusion

1. Employee Performance Management

Goals and Expectations

Project Goals

Job Role/Description

Response to Challenges

Behavioural Expectations

Monitoring and Performance KPIs Measurement

Multi-source Feedback or 360 Feedback

Management by Objectives

Ranking Scale

Competency Scale

Employee Capacity/Productivity

Employee Billable Percentage

Graphic Rating Scale

Revenue and Profit per Employee

2. Performance Management System

Conclusion

Measure Service Delivery Time

Measure Average Customer Wait Time

Measure Customer Effort Score

Measure Walkaways and Customer Churn

Measure Employee Performance

Monitor Support Request

Measure Complaint Resolution Time and Quality

Measure the Performance of Digital Interactions

Conclusion