RSI Concepts - Top IT Solution Provider Company in Dubai, UAE - Page 28 of 50

May 6, 2021

Web Design vs Web Development – What is the difference?

In the website building industry the customers often took same meaning of the website design and website development, but in reality both are entirely different areas. Mostly when customers need a website they often come across the two terms, ‘website design’ and ‘website development’. Almost 90% of the customers don’t understand the difference between the two and often interchange the both terminologies. Actually the main factor that cause this confusion among the non-technical people is that the ‘design’ and ‘development’ words if come next to the website are only referred to the website building and nothing else. But both have entirely different meaning from the website building prospective. In fact the two terms ‘design’and ‘development’ are entirely different from each other and even when used generally people perceive them as two different terms. However when it comes to the websites they both got mixed up. In this blog we will elaborate the differences of the website design and website development along with the areas where both intersected each other.

Website Designing

The website designing is a process of creating the website layout and user interface. Everything from the color scheme and fonts to images and content is arranged in a structure to form a website design. This process is called website designing. These days the website designing is a very complex and lengthy process. With the increase of smartphones and social media, mostly people are spending their time on the smartphones. Which raise the importance of the web design and user interaction. The online company presence can also generate a huge chunk of sales and revenue which makes it extremely important to have a business oriented design approach in which the user interaction, user experience and customer journey is designed with extreme care to boost online sales.

The website designing requires certain skills and tools such as:

Graphic Designer
UI/UX Designer
Photoshop, Illustrator

The website designing process includes the following steps:

1. Requirement Gathering

This is the very first step of any website designing and website development project. The website designer or web design agency will have to sit with the customer to discuss their needs and objectives. This step mostly include multiple discussions and brain storming.The objective is to form a scope of the work for the website.

2. Sitemap

Once the requirement gathering is done and a scope is formed the next step is to create a sitemap of the website. The sitemap is a list of all the pages, categories, sub-categories and the entire blueprint of the website. The sitemap is used to enlist the content/pages of the website and it also dictates the navigational structure of the website design.

3. Wireframe

The wireframe is a basic visual representation of the website layout and different elements. It also provides a visual representation of the website design. The wireframe is in fact the very first stage of the actual website design. Usually the website wireframe are made as geometrical shapes such as boxes and rectangles or as such. These wireframe provide a better understanding of what a customer should expect from the final website design.

4. Mockup Design

The mockup design is the first actual website design that is being presented to the customer. The mockup is a fully designed webpage. The very first page that is designed is the homepage of the website. Once the homepage is designed a basic structure and frame of the entire website is set. The header, footer, theme, color scheme, structure, etc all should be followed for the internal pages as well. After the homepage all of the internal pages are designed.

Website Development

Once the website designing process is complete then the next phase is the website development. The web design is just an image it doesn’t have any functionality or interaction yet. The website design is like a car without engine, the website development will put that engine inside the car to let it run. The website development is basically programing and is entirely consists of the source code and the processes that are invisible from the website visitors. These processes are running behind the scene and are responsible for the user interaction. The programing will decide which area is clickable and which is not, which image will move or which will not, etc. It is basically all the movements and clicks that we can see or do in the website which form our interaction and experience with the website.

The website development requires certain skills and tools:

Website Frontend Programmer
Website Backend Programmer
HTML, CSS, Java Script Code, PHP and MySQL
Dreamviewer

The website development process includes the following steps:

1. Requirement Gathering

The requirement gathering for the website development is not like the requirement gathering for the website designing. In fact this time the requirement gathering is being done with the internal team between the programmer who will be doing the frontend and backend programing of the website and the design team and project manager or team lead. At this stage the objective of requirement gathering is to understand how different sections of the website should work and respond to the users.

2. Slicing

This is the very first step of the website development phase. Once a web design is ready, it is being transferred to the website developer team and the very first thing that is done is called “Slicing” during this step the web design is converted into different design elements and small pieces like a jigsaw puzzle to be later controlled by the source code to form the user interaction and user experience.

See More : What should I have on my website of an interior design company?

3. HTML, CSS and Frontend

HTML is the programing language that is being used to control and form the layout of the website is the web browser. The HTML is a frontend development method and it not only includes the HTML but it also includes CSS and Java Script. These two are also programming languages and used to aid the HTML for visual and graphics effects and various interactions. Collectively all three the HTML, CSS and the Java Script are called the frontend programing of the website or the websitefrontend development.

See More : Importance of Custom Software Development in Dubai

4. PHP, MySQL and Backend

The PHP and MySQL both are programming languages and are being used on the website server. These languages build a software or program which will executed at the server and generate results according to the inputs taken from the users through a web browser via the frontend of the website. These days most of the websites are dynamic. It means there is a CMS (content management system) to update the website information and content. The programing used to develop these all features is called website backend development.

See More : Website Design for Schools and Colleges

Website Designing VS Website Development

Website designing and website development both are equally important and are necessary for website building. The website designing basically lay down the base and the structure of the website navigation. It means how the information will be presented to the user/visitor and how the visitor can access to the information from and through various sections and pages. The website design is extremely important in online sales and revenue generation. Each and every single color pattern or design element whether it is an image, a box, a button or the fonts is very important in forming the customer journey at the website.

However the website development is purely based on computer programing and is completely invisible to the visitors. The website development build necessary source code which allow users to perform certain action by any click or movement on the website. For example if a user click on the logo from the contact us page, it is the programing that decides that the homepage should be loaded. Or let say a user clicks on a Whatsapp icon on the website to start the whatsapp chat, it is the programing that opens up your whatsapp and start the chat. Although at front you can only see a single button but behind that button pages of source code are running to enable that functionality.

See More : Why a Website is the First Impression of a Company?

Why People Think Website Designing and Website Development are the same?

In Dubai, UAE and local markets most customer think that the website designing and the website development both are the same. As I have mentioned above, these two are completely different from the website building prospective. However, still so many people think both are the same. The main reason is that in past (a few years ago) generally local markets were flooded with the static websites, which were only the HTML based websites and doesn’t have any backend or CMS software. At that time when a company or business needs to develop a website they were provided with a website designer or team of the designers who were also familiar with the website frontend development and can single handedly deliver a website. This made up a mentality among the masses, even today if we check the search engine statistics we will find that the search term “web design Dubai” has huge number of searches comparing to the search term “website development Dubai”. This is the reason people still confuse one with another and often interchange both terminologies.

See More : New website of Ajman Bank by RSI Concepts

Conclusion

The website designing and website development both are different. The website designing majorly includes the website structure, the theme, colors, fonts, patterns and each and everything a user can see in the web browser is done and planned during the website designing. However the website development is the source code and programing that runs behind the scene to let the computer execute commands and return the results. For example how a button will look like is done during the website designing phase and what that button will do is part of the website development phase. The website designing requires a completely different set of skills and it involves totally different tools and technology. The website designing mainly require a professional graphic designer and artist who utilize graphic designing tools to build a layout or design of the website. Whereas the website development requires a website programmer who needs programming tools to build the source code for the website. However in Dubai, UAE people more often consider them the same and usually interchange both terminologies expecting the same meaning from both of them which is website building.

At RSI Concepts we have a professional and experienced website building teams consisting of skilled website designers and experienced website developers. If you need a website for your business or organization or if you are interested in revamping your website, feel free to reach us out through our Contact Us page or leave us a comment in the comment box below.

Check out this: How to Turn Website into a Lead Generation Machine

May 2, 2021

Top 8 Benefits of Using Queue Management System

The queue management systems are helping businesses and organizations to transform their customer journey and customer experience. Businesses are getting a lot of short-term and long-term benefits from digital queuing solutions. There are several types of queue management systems each is suitable for a certain scenario but in general, digital customer flow management helps businesses and organizations in improving customer happiness and customer satisfaction. Over time there has been a lot of new features and functionalities introduced to the queuing solutions which are helping businesses to effectively deal with their unique requirements and difficult scenarios. The queue management systems (QMS) are also very flexible and can be integrated with a variety of corporate and enterprise tools to further improve the system’s efficiency and effectiveness.

Here are the top 8 benefits of using a queue management system:

1. Reduce Wait Time

No one likes to wait in long queues, long wait time can completely ruin your customer’s mood, which results in a very bad impression of your brand. A bad waiting time experience also impacts the service delivery experience, the customer who has reached the counter unhappy or annoyed is very hard to satisfy. If a customer had to wait for a long time they might leave before getting the service done or before purchase, both are not good for customer retention and customer experience. A queue management system can automate the customer flow management which significantly reduces the wait time and with no human intervention, there is no chance of line jumping or error or any such thing which could disturb the queue. With the help of virtual queuing, the wait time is literally reduced to none. The customers and visitors can sign-up for the queue remotely or virtually and they only appear at the branch when their turn is due. Such a reduction in the wait time can significantly improve customer satisfaction.

See More: How Queue Management System can benefit in shipping industry?

2. Improve Service Delivery Quality

A queue management system makes the wait time less difficult, with the help of a lot of different tools, especially virtual queuing the wait time can significantly reduce. This improves customers’ experience. With the automation of customer flow management, the staff has very less work to do, most of the work is being automated by the queue management system. This can significantly reduce the employee workload which means the employee can focus better on entertaining the customers and visitors. The combined effect of reduction in wait time and employee’s less workload results in very improved service delivery quality. Not only that a queue management system helps businesses and organizations to effectively monitor and track employee KPIs which can provide vital data on employee performance. Businesses and organizations can utilize this data to further maximize employee performance which directly improves the service delivery quality and customer satisfaction.

3. Customer Journey Automation and Personalized Experience

Customer journey is very important in customer experience and service delivery quality. The customer journey begins from the point where they sign-up for the queue and it ends when the service delivery is done. The linear queuing or first-come-first-serve doesn’t work for all. In fact, most of the modern queuing solutions work on non-linear queuing methods. For example, there are businesses that have multiple counters for multiple services, some counters are for VIP or premium customers and some could be for people with special needs or it could be anything. There are certain services that are delivered in steps and required customer interaction at multiple counters. There are certain services that can be done on exclusive counters. And for one service there could be multiple counters. There could be VIP counters for premium customers and visitors or there could be special counters for any special scenario.

All these scenarios require an intelligent solution. The digital queue management system is capable of handling all such scenarios automatically. The queue management software provides a control panel to configure all those company policies to handle all such scenarios. This automation not only reduces a ton of workload of the staff and agents but significantly improves the customer experience and customer journey which results in higher customer satisfaction.

See More: Importance of KPIs to Improve Employee Performance in Dubai

4. Improve Customer Retention and Customer Loyalty

Without customer retention and customer loyalty, there is no business growth. Customer retention is only possible when the customers are happy and satisfied with the brand. A queue management system can help businesses and organizations to reduce customer wait time, improve service delivery and service quality which results in happy and satisfied customers. If your customer is happy and satisfied they will remain loyal to your brand and they will help you build a positive brand identity with their endorsements and positive reviews. Which will attract even more customers. More satisfied customers you have higher customer retention can be achieved. If a customer left unhappy they will definitely tell others about their bad experience, which could ruin your image and brand identity, this results in compelling other customers too to leave your brand. Which makes customer retention extremely hard. But with a queue management system as most customers end up being happy and satisfied so customer retention is also easy.

See More: What are the Different Types of Queue Management System?

5. Improve Employee’s Efficiency

The queue management system automates the customer flow management which reduces the manual work of the employees and agents. Without the queue management system in place, most of the staff and the agents/servers manage the customer flow and queues manually, which not only consumed their lot of work but it also slows down the process and increases the wait time which reflects in the employee’s efficiency. However, with a queue management system all these processes can be automated which significantly reduces the workload of the employee and let a single agent/server serve more customers in their single shift time. The management can see a huge improvement in employee efficiency. Along with that the queue management system also provides employee monitoring and KPIs to assess the performance of the agents/servers. This further help the management to take steps to improve the performance of the employee and increase their efficiency.

See More: Employee Performance Management is a small part of Performance Management System

6. Integration with Other Tools and Systems

The queue management system can be integrated with other organizational tools and corporate systems to enable data synchronizations and information sharing. The integration is an excellent feature to have with a queue management system. It itself just enables data and information sharing between different enterprise solutions and systems but the data sharing leads to tons of innovations that can completely transform the customer journey and experience. The integration also enables automation of a lot many steps of the service delivery process which not only reduces the service delivery time but it also improves employee efficiency.

6.1 Software Integration

The queue management system can be integrated with other software too. It can fetch data from other databases or a common information center and it can also push data to other software and tools. For example, an appointment booking system. In the appointment booking system the queue management system takes information from the system and generates a queue on the appointment date and time, then once the service is done it updates the status in the appointment booking system and so on. Similarly, the QMS can be integrated with so many other software.

6.2 Virtual Queuing

Virtual queuing is a slightly modern customer flow management method. It enables the customer to sign-up for the queue without being physically present in the queue. There are different methods used to achieve virtual queuing. Virtual queuing can almost eliminate the wait time. The customers are free to join the queue remotely and they can only arrive at the branch once their turn comes. This almost eliminates the wait time and significantly improves the customer experience. The virtual queuing can be done via smartphone, website, phone call, SMS, email, etc. The customers can be notified for their turn by SMS, Call, Email or Notification, etc.

6.3 Mobile Apps

These days in Dubai, UAE more than 90% of the population have a smartphone and high-speed internet. People are using smartphones more than the conventional PC or laptop. This makes them more user-friendly and convenient. The mobile phone apps can be integrated with the queue management system to make the queuing process more convenient and quicker for the customers. The customer loves the notion of being able to remotely sign-up for the queue and getting all the live information and status updates on their smartphones. This is convenient and easy. The customers can be notified of their turn along with the real-time queue updates of the entire branch to let them arrive only when their turn comes. This completely eliminates the in-branch wait time. The smartphone application can help businesses to getter better business intelligence and user data as well.

6.4 Hardware Integration

The queue management system is built with widely available technology and for the past few years, all huge manufacturers and suppliers are focusing on the hardware accessories that can be integrated with the queue management system. These hardware peripherals, tools, and accessories can be integrated with the queue management system to improve the customer experience and to automate various steps in service delivery. The hardware integration is used to improve the service quality and service delivery time. For example, a customer’s data can be fetched automatically from the database by scanning their Emirates ID Card. There are so many different hardware devices easily available to help you with your innovation and unique needs.

See More: How a KPI Software can help provide better Customer Journey?

7. Business Intelligence and Customer Feedback

A queue management system is a great tool to gather customer experience data along with KPIs for the employees and agents and other statistical data. The queue management system can also provide very accurate KPI measurements and monitoring along with a lot of data collection points to be feed into other systems such as performance management systems. The queue management system can also provide a simpler and easier way to collect customer feedback. The customer feedback and the system usage and statistical data that can be accumulated from a queue management system can be extracted in detailed reports and summary reports which is a great and very accurate source of vital business intelligence. This data is extremely crucial for the businesses and the management to assess the effectiveness of various systems and business assets involved in customer service delivery. The intelligent software and analytical engine produce actionable reports which help the management to take decisions to further improve customer satisfaction.

See More: Appraisal Methods in Performance Management System

8. Reduce Operational Cost

The queue management system is built with a widely available technology that significantly reduces its initial cost. The technology is long-lasting and doesn’t require regular upgrades or updates, which means it could remain relevant for many years to come. Apart from that, the queue management systems don’t require much maintenance. As the software is installed on a server and the hardware is installed in the branch or office. There are very few moving components in the system which makes the maintenance even more cost-effective and easier. This reduced the operational cost a lot. Above all the queue management system automate various business processes and various steps of the service delivery, which reduces the need for human resources. The businesses can achieve higher efficiencies with the QMS hence less human and other resources can deliver more output. This allows the organizations to significantly reduce the assets allocated for customer flow management and customer service centers. This further reduces the operational cost. Overall if we calculate the ROI of a queue management system over the course of time it will remain operational the rates are exceptional. It is a very cost-effective corporate tool with amazing benefits and value.

See More: How Queue Management System Helps to Provide Better Customer Service

Conclusion

Queue Management System (QMS) or Queuing System is a customer flow management system. The queue management systems are a great cost-effective investment and have the potential to completely transform the customer journey and customer experience. The queue management systems reduce the customer wait time a lot and improve the service delivery by making a lot many steps and processes automated and digitalized. The QMS can be integrated with a lot many software and hardware tools to further increase their effectiveness and efficiency. Virtual queuing and smartphone applications can further enhance the customer experience. The employee monitoring tools and features to enhance employee efficiency are great for customer experience and operational cost optimization.

The queue management system can monitor and collect data from all touchpoints where a customer is interacting which makes them a great business intelligence source. The QMS can also provide statistical data, monitoring, and analytical data which can be processed and extracted in the form of reports and much more. The queue management systems are a great companion for customer relationship management. Business can learn and understand about their customer’s behavior, their needs, expectations, and happiness. The technology used to build the queue management system is widely available, relatively cheap, and extremely durable. This not only significantly reduces the maintenance and operational cost but also makes them relevant for a long time. The technology can easily be upgraded and repurposed as well. These features along with automation and employee performance monitoring allow businesses and organizations to significantly minimize the operational cost.

If you have a requirement or if you want to improve your customer experience or if you are interested in operational cost reduction or all. It is always wise to consult a professional queue management system provider in Dubai, UAE. RSI Concepts is helping a variety of businesses and organizations from all industries in UAE and also across the GCC. Feel free to reach us out through our Contact Us page.

Check out this: Impacts of Queue Management System on Employee’s KPIs

April 28, 2021

Impacts of Queue Management System on Employee’s KPIs

Employees KPIs (key performance indicators) are used to assess and evaluate the performance of an employee. Some of the KPIs are set only for individual employees to assess their performance so that the organization can take accurate decisions about the employee such as salary and packages, transfer, training programs, bonuses, increments, promotions and termination. A queue management system is a great aid to the customer service and support agents. It helps to streamline the customer flow and reduce the workload of the staff. This results in overall improved efficiency and productivity of the entire branch. These days queue management systems are most widely used in Dubai, UAE. No matter how big or small your facility is if you are welcoming customers and visitors then you should have a digital queuing solution to manage the customer flow. The queue management system also reduces the wait time and improve service delivery time and quality which is great in improving customer experience and customer journey. A good customer journey improves customer satisfaction which helps business in customer retention and building up their brand image.

If we talk about the Performance Management System or even the Employee Performance Management and customer service KPIs a queue management system have a very positive impact on employee’s performance and KPIs. As the queue management system automates the various process and significantly reduce the workload of the server or agent, the efficiency and productivity automatically get increased for each individual employee. The main reason why business stress so much about employee performance is because it can directly impact the customer experience and customer journey and the brand reputation is a direct consequence of how a brand treats its customers. This is why having a great customer journey and experience can portray a positive image of the brand and vice versa. Here are some important KPIs that could directly get impacted by the queue management system:

Average Customer Served

This is the very basic KPI for any customer service or support agent. This indicator measures the quantity of the customers served by any agent on daily basis. This is very important for a business to assess the productivity of their employees and the entire brand or department. Without a queue management system, this factor remains low, as the agent and server are also focusing on managing the queues along with the other staff. Once a queue management system is in place, it automatically manages the customer flow and customer routes, the queuing system significantly reduces the wait time of the customers and visitors, which means that more customer is available for each employee/agent. The queue management system also reduces the workload of the employees which makes it easier for each employee to be able to serve more customers. The queue management system can significantly improve this KPI for any employee.

Customer Experience Indicators

Customer experience indicators are not a single KPI but it is a group of a lot many KPIs which monitor and measure a lot of inputs. Without a queue management system, the customers might not be much happy, as they would have to wait in long unorganized queues to reach the counter, once they reach there they are already emotionally stressed out, they could easily get annoyed with the employees which result in poor customer experience and it also reflects in employees KPIs. With a queue management system in place, the customer journey is mostly controlled and managed from it. This not only reduces the wait time but the queue management systems are also capable of improving customer’s waiting experience by providing real-time queuing updates, announcements, and in some cases multimedia content too. These all things keep the customers engaged and relaxed, when a customer arrives at the counter, they are in a calm state of mind which help the employees to serve them better hence the customers get a good experience and the employees KPIs also reflect that.

Average Service Delivery Time

This indicator is used to determine the average serving time of an employee. As the customer experience is very important and any delay in service delivery could impact that, which indirectly impact the overall performance of the employee as well. With the help of a queue management system, the employees’ tasks and workload can be reduced. Which let them finish the process more quickly. Above all the integration and automation provided by a queue management system also plays a vital role in quicker service delivery time. Which is a direct performance indicator for employees. The queue management system provides an agent portal or dashboard which provide comprehensive controls and links it with the other systems and tools. This further reduces the service delivery time. For example whenever a customer is arriving the employee needs to fill in some data from the customer, which can be fetched automatically from the customer database by enabling data synchronizations, and other methods, the same works for the internal ERP or Customer Support Software. The queue management system can authenticate the customer using any unique identifier at the time of sign-up for example Emirates ID and fetch the data from the customer database and push it to the ERP or Customer Support Dashboard so when a customer reach the counter the data is already filled. Such features and a lot many other features can significantly reduce the service delivery time. Which also reflects in the employee’s performance indicators.

See More: How Queue Management System Helps to Provide Better Customer Service

Average After-Service Work Time

Most of the time when the customer got served the agent has to do some work such as filling in forms, or submitting data or updating anything in the systems. Sometimes it could take up to 5 minutes which cause a delay of 5 minutes in the next customer call. This time is known as ‘average after-service work time’. Without a queue management system, these times are added up in the waiting time of the next customer which not only reduces the number of ‘average customers served’ by an employee in a day but also impacts the customer experience. If we calculate the total after-service work as an average of 3 minutes for a customer and the entire service delivery time as 10 minutes then at the end of the day the average after-service work time is one-third of the total active service delivery time. Which is huge. A queue management system with its capabilities of automation and data synchronization can reduce this time to a few seconds or it can completely eliminate this factor. This not only improves the customer experience but also increases the average number of served customers by a single employee. This also helps during the employee performance assessment and it can boost the employee performance.

See More: How Performance Management System helps in Customer Journey improvement?

Customer Happiness Response

That is another great indicator to assess the employee’s performance. The customer happiness response and customer surveys are always a good source of vital business intelligence data. Customer feedback help organizations to understand their needs, demands and expectations from the brand. Basically, a customer happiness meter or customer rating scale is a great indicator to assess employee’s behaviour towards the customers and visitors. Mostly queue management systems have a built-in customer happiness scale or customer feedback module. The interface is very simple, it is 3 or 5 smileys or a rating scale from zero up to ten. In order to encourage more customers to submit their feedback, the happiness meters are built for the simplest interaction.

All a customer has to do is touch on the small tablet, or kiosk screen to rate their experience. The queue management system can automatically fetch all the required customer data and information. As when a customer is at the counter only then they will be able to access this touch screen so the whoever customer was being served at the time of feedback submission can be easily identified. This is a great way to assess employee’s behaviour with the customers using a queue management system. If an employee is very good with the customers they will be compelled to leave a positive response and if an employee is not so good or failed to satisfy the customers most of such customer will leave negative feedback on the happiness meter.

See More: Employee Performance Management is a small part of Performance Management System

Employee’s Average Active Time

Employee’s average active time is a very important indicator for an organization. The organization can assess the output and productivity of an employee on the basis of this indicator. A queue management system can feed very accurate data for such KPIs. The queue management system can log the time interval between one customer served and the second customer call. Which will be the inactive time of the employee. Like I mentioned earlier this time could be consumed by the after-service work activities but those activities are already defined and the time required for such activities can easily be measured. Therefore any time more than that of which is consumed for after-service work will be considered and recorded as an inactive time of the employee. This time is very important as it will later contribute in the overall assessments of the employee to determine how productive they are, and how much they are costing to organizations and how much they are returning or generating for the organization. Not only that this data can also be fetched into other indicators. For example, if your organization have a capacity of deal 10 customers simultaneously or has 10 counters, in the waiting area there are 40 customers and for each service delivery the maximum time is 15 minutes, ideally all the customers should be served by one hour, but if one or two of the counters are inactive for 15 minutes each then all 40 customers will take more time than the expectations. This not only impacts the customer experience but it also impacts the overall performance of the organization or this particular branch. Hence the KPIs should be set to identify which employees are causing this and only they should be held responsible for that and not the entire branch.

See More : Importance of KPIs to Improve Employee Performance in Dubai

Conclusion

A queue management system is a very powerful corporate tool, it helps businesses and organizations to improve their customer’s experience and brand reputation. The employee’s KPIs are used to assess and review the performance of the employees as well as their contribution in achieving the overall organizational goals and objectives. A queue management system can provide crucial data and inputs for various KPIs which can help to assess the performance of the employee. Having an efficient queue management system can significantly improve employee efficiency and customer experience. The data and monitoring from the queue management system is very accurate and detailed. Those inputs can be utilized in almost all sort of employee KPIs. The queue management system enables the organizations to monitor and measure various indicators such as the number of served customers by an employee, average service delivery time of an agent, customer happiness and satisfaction indicators, average of active and inactive time of the employee and the customer feedback scale or happiness meter. Sometimes more descriptive surveys can be used too to collect feedback from the customers.

The queue management system also improves employee performance by reducing their workload, automation of various processes, efficient customer flow management and reduced wait time. This enables the employees to serve more customers in less time, which hugely impact the employee’s performance. If you are looking for a comprehensive solution to improve your customer journey as well as boosting and monitoring employee performance? Feel free to reach us through our Contact Us page. RSI Concepts is a leading queue management system and employee performance management solutions provider in Dubai, UAE.

Check out this: How a KPI Software can help provide better Customer Journey?

April 28, 2021

How to Turn Website into a Lead Generation Machine

Your website is a very powerful marketing tool. In Dubai, UAE the competition is very high, and people are searching for everything online. This is why you can utilize your website by making it reachable for the audiences who are searching for your products or industry and by providing them with the information that can compel them to convert or click on your CTA (call to action). Whenever a business builds their website they think about how they can turn their website into a steady stream of online leads? If your website is not contributing enough in generating new sales or leads, then there must be something wrong. The first thing that comes to mind is the website design and its content, yes both are extremely important, but how would you bring the traffic to your website? That is also important and once you start getting traffic then the next thing is your website’s content. The content should be able to convert the prospects or visitors into legit leads. That is how you can turn your website into a lead generation machine.

Your website is not only your online presence but it is your business’s story and a communication tool too. If a website is well-prepared, and its content is gone correctly then the visitors will definitely convert into leads. Usually, your website is also an introduction to your business for countless numbers of new prospective customers. This means it could also be the first impression of your brand for countless numbers of potential customers. It is very important to have a proper strategy before starting up anything.

1. Make a Strategy First

First thing first, before working on your website you should have a clear strategy and a plan. Define your clear goals and objectives and then try to think of the things that you can do or willing to do in order to achieve your goals. Start with making a plan for spreading your brand’s awareness and then think of a plan to provide such information that can help you to attract your visitors to click on CTA (call to action). Then you need to make up a plan of how you or your team will handle those inquiries or leads and the last thing that has to be done to convert those leads into sales either at the website or at the sales department. This is a very simplified strategy, in the later topics in this blog we will elaborate the full strategy in detail.

2. Build or Revamp Your Business Website

In order to have a website that can be turned into a lead generation machine, there are certain things that are mandatory to have on the website. In fact, the website has to be built with certain things and features in it which could later help you to generate leads from the website. When we think of revamping the website or building a completely new website from the scratch, here are a few things that need to be considered if you really want to turn your website into a lead generation machine:

Static or Dynamic Website
Responsiveness and Smartphone Compatibility
Search Engine Optimization or SEO Friendliness
Web Design and User Interface
Website Navigation
User Journey
Content, Images, and Multimedia Content
Contact Details& Contact Forms
Page Speed or Website Loading Time
Website Traffic

Of course, these are just a few basic elements that we have listed here there are so many other things too. But mostly these all things should be done properly to ensure maximum conversion from the website. Corporate websites are built on a particular theme, for certain industries a certain basic website structure is followed, which is a very obvious and basic approach to design a business website. You can also experiment if you want and you can come up with a completely new, innovative, and out-of-the-box web design idea. The main objective is the website should follow the basic rules to improve visitors’ engagements and conversions rate to turn your business website into a lead generation machine.

3. Website Content

Website content plays a crucial role in online leads and conversions. Whenever a visitor is reaching out to your website they must be seeking particular information, either you are offering a product or service that they are interested in or any information on your website is relevant to their search. It is important that your website says the right thing at right time. All the content of the website whether it is textual or multimedia plays an important role in online conversions. The content should be easy to understand, short, and very appealing. Your taglines and sales pitches should be prepared with extreme care, involve your sales teams while preparing these things. All the pictures and visual content should be able to attract visitors. Make sure all the graphics, images, and visuals are serving some purpose and providing some information rather than just the beautification of the website. The content is extremely important in online conversions and lead generations.

4. Add Forms

The contact forms are mostly used to capture a lead or inquiry or basic information of a prospect. This data can later be utilized by the sales team to try to mature the lead and convert it into a sale. The forms should be simple and short. The information that you are requesting from the visitors should be small and very precise. It is important to get correct information that can help you further converting that lead into a sale. For example, usually, the following fields are considered to be the most important and basic fields required for online lead generation:

Name
Email
Contact Number
Subject (a selector for product or service can also be added)
Job Title

Usually, an additional text box is also provided under the contact form fields, to allow the visitors to provide any additional information they might want to provide. It is very important to understand how visitors will behave when they will see your contact form. The first thing the visitors feel better and more connected whenever they found a method to communicate with the brand.

See More: 5 Changes in your Website that can generate more Business

5. Add CTA (Call to Action)

Call to Action or CTA could have a huge impact on online conversions. Although it is just a button it has incredible effects on the rate of conversions. The CTA must be positioned at a proper place and at a proper time. For example, after explaining your product and its benefits, now you are expecting your visitors to contact you via a form, then after all those information put the CTA. The color and font of the button and everything are subjected to experiments to reach optimum results. The CTA button should stand out and eye-catchy. The text of the button should be encouraging and it should also explain what the visitor should expect next after clicking on the CTA. One webpage can also have the same CTA placed on multiple locations of the page such as the top or header area, at the bottom of the page just before the footer or somewhere in the middle or in the sidebar, etc. It is important that the CTA remains visible to the visitor all the time. A proper CTA can significantly improve the online leads helping you turn your website into a lead generation machine.

See More: Importance of Digital Marketing in 2021

6. Know Your Visitors and Targeted Audience

Your audience should be defined clearly, hence during the strategy-making phase while you are setting up your goals and targets, at that time your audience should be defined. Now compare your audience with your visitors. In order to understand your website visitors you can utilize a lot many analytical tools, we always recommend our customers the Google Analytical tools, and they are free and can provide excellent details of your visitors and their behavior on the website. Now compare your visitors with your targeted audience, it is more likely that your visitors don’t match your targeted audience, but it is important to match them. For example, if none of your visitors lies under your targeted audience groups, then you need to make immediate changes to your website content, as your content is failed to get the attention of the right audience. There are certain other things too that can cause this, but mostly it is the content of the website. It is crucial to understand your audience and website traffic.

See More: Website Development with leads management system

7. Drive Traffic to Your Business Website

You can’t turn your website into a lead generation machine without having a great online traffic-building strategy. Each website’s success depends upon getting traffic and visitors. The visitors are your potential prospects and leads. It is important that you are driving a good amount of traffic to your website, and all your marketing channels are sending relevant traffic as per your targeted audience. This could significantly boost the online conversion rate. Here are some most commonly used strategies to drive traffic to your website:

Organic Searches (Google – SEO)
Paid Searches (Adwords, PPC, CPC, etc)
Social Media Profiles and Pages
Social Media Advertisements
Digital Adverts
Blogs & Directories
Email Marketing Campaigns
Discussion Forums and Groups

These are the most commonly used strategies to drive traffic to your business website. Once you ensure a steady stream of targeted traffic from various sources, you can expect higher conversion rates. As much as the traffic you will get as much you will get online leads and conversions. This is how you can turn your business website into a lead generation machine.

See More: 5 Tricks to Best Utilize Digital Marketing Campaigns

8. Integrate Customer Relationship Management Tool

Not everyone who has visited your website and filled a form is willing to make a purchase decision. Most website visitors are also seeking information or they are at a very early stage of their project or decision making, which is why these types of all visitors got lost. It is important to maintain a record of all the visitors. The CRM or Customer Relationship Management system is a very powerful corporate tool. This is when you should also involve your sales team and hand over all these types of prospects to the sales team so that they can follow up with them later. This practice also produces a good number of leads. The integration of customer relationship management tools has its own benefits too. Overall it helps a lot to improve the rate of online conversions and sales.

See More: 10 Impacts of Website Design on Digital Marketing Strategies

Conclusion

You can easily turn your website into a powerful lead generation machine. All you need is a little bit of research and a lot of very simple and easy work. That is why it really doesn’t matter if you are a small business or a large enterprise, if you follow these simple strategies you can easily convert your website into a lead generation machine. Start with a little bit of research and then make a strategy to design or redesign your website. It is very important to plan all the pages separately with a very clear purpose in mind. The CTA or call-to-action button and the contact forms at various stages of the website are extremely important and can heavily impact the number of online leads. It is better to integrate a customer relationship management tool and to engage your sales team and provide all the data of prospective customers who might not convert now but maybe in the future they might convert. This also increases the number of online sales and leads.

Having a digital marketing strategy and plan is also crucial for online sales and leads as the number of online conversions and sales is directly proportional to the number of visitors a website is getting. That is why having a good digital marketing strategy and traffic building sources are mandatory to turn your website into a lead generation machine. Although I have tried to make things less technical and less complex I know most of you must still have a lot of questions. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below. It is always more beneficial for businesses to acquire professional vendors and service providers such as RSI Concepts, we are providing complete website redesign and redevelopment services as well as digital marketing services. We can help you turn your website into a lead generation machine.

Check this out: Read this before starting Digital Marketing Campaign in Dubai

April 28, 2021

Appraisal Methods in Performance Management System

Employee Performance Management is a set of processes and activities which helps organizations to develop their employees and improve their productivity and efficiency. However, the performance appraisal, in fact, is the actual periodical review of the performance of an employee. The appraisal system reviews and assesses employee’s actual performance, skills, work quantity & quality, achievements and contribution to the organization within a specific period of time. The performance appraisal system measures the performance of an employee on the basis of predefined scales or objectives and their contribution to the organizational objectives and goals. The appraisal system plays a very critical role in aligning all of the organizational resources to the organizational objectives. The periodical appraisal review determines

Employee skill level
Work quality in contrast with the quantity
Strengths and weaknesses
Growth or lack

This provides a very clear insight into an employee’s capabilities and an organization can easily decide the contribution the employee makes towards the organization. Periodical appraisal promotes quality of work and exposes maximum potential from a resource.

There are different methods and techniques of performance appraisals. Here are the most commonly used appraisal methods:

Appraisal Method 1: Management by Objectives

Get the employee involved in the goal-setting process with the line manager.

This is the most advanced method of Performance Appraisal. My organization has adopted this method in 2021 to align the goals of the organization. The Performance Management System developed by RSI Concepts has provided this method and encourages organizations to utilize it more than other methods.

Studies have shown when an employee gets involved in the goal-setting process, they are more likely to achieve those goals. The manager and employee both plan the objectives for a certain period of time and then those objectives are monitored and measured to assess employee performance. The management by objectives is a full-on process rather than a one-time evaluation. It could be set for a particular time interval such as a month, quarter, yearly or bi-yearly. Once the goals are set, a strategy has been formed and the plan has been executed. The manager and the subordinates both sit after a certain time interval to discuss the progress and to estimate the future expectations. This also provides them a chance to improve the ongoing progress by tweaking their existing strategy and plan.

The management by objectives involves both the subordinate and the line manager so it provides a greater self-awareness, which encourages the employees to perform better. It is considered to be the most cost-effective employee appraisal method. The subjective bias can also be eliminated and the method is very effective in measuring the performance of the senior management, mid-level managers, frontline managers, supervisors and employees.

Appraisal Method 2: 360 Degree Feedback

Get feedback not only from the line manager but all the peers involved in the process.

The 360 Degree Feedback is another latest method in Performance Appraisal and adopted by many organizations or by some departments within the organization. It provides a detailed assessment of the employee. Usually, the feedback can be collected from many individuals, including senior colleagues, subordinates, supervisors, customers and managers known as peers. The catch here is all of these personals who are giving their feedback must have been working with or around the employee but in the business process – who is being assessed. The 360 Degree Feedback is mostly to assess the overall contribution of the employee towards their job role, tasks, objectives, expectations and organizational goals and objectives.

The 360 Degree feedback process could take up to two weeks to get complete, it starts with selecting the participants also referred to as raters. The selection of participants or raters is important and it could be up to 25 persons, it entirely depends on the employee’s work and responsibilities. The Performance Management System developed by RSI Concepts has the configuration level settings to change the number of peers or raters. Once the raters are being shortlisted then a questionnaire should be prepared by keeping in mind to generate enough data to help to build comprehensive reports. Some businesses and organizations also use online mediums to conduct surveys for 360 Degree Feedback. Once getting all of the expected feedback, a report has been produced. After that report, the line managers can hold a session to discuss the report and performance to find out methods and ways to improve performance further as and how assessed and required.

Appraisal Method 3: Behaviorally Anchored Rating Scale

Get line manager response in a YES and NO fashion. Quick and Precise!

The behaviorally anchored rating scale is designed to include behaviour related ratings in the appraisal process. Usually, particular behaviours are denoted with a numeric value and then the value is being used for the rating process. The behaviorally anchored rating scale or BARS is widely used to incorporate quantitative and qualitative ratings in the appraisal process. It is very important that all the behaviours that need to be assessed are carefully listed and then graded to ensure highly accurate appraisal results. Usually, a number of outcomes are listed then the possibilities of incident and behaviour has been analyzed which can produce those outcomes. Then we can create scales, grades or indicators on the basis of this analysis. This is how behaviorally anchored rating scales are defined and measured. The BARS results are very accurate and reliable, the data can be used for the appraisal process as well as for estimating employee efficiency and productivity for the future under particular circumstances.

In the Employee Performance System developed by RSI Concepts, the Behaviorally Anchored Rating Scales are influenced by the standards provided by the Government of UAE, Dubai and Sharjah. A set of Behavioral Competencies are defined and divided into the main categories and while each category further has 3 to 4 subcategories where each employee can be assessed on a scale of 1 to 5 where 5 is the best. The ratings are then incorporated into Performance Appraisal periodically.

The behaviorally anchored rating scale is very easy to understand and accurate to help organizations and businesses to understand the behaviour of their employees which could help the management to take accurate decisions to ensure maximum utilization of the skills, experience and capabilities of a particular employee. The BARS completely eliminate the irrelevant variables from the equation and only provide measurable, accurate results based upon clearly observable behaviours. This is what makes them very important and useful for performance management systems and the employee appraisal process. However, if you want to incorporate BARS into your appraisal rating program then you should have to do intensive research to ensure you will get accurate and actionable data. The behaviorally anchored rating scales are expensive, require more resources and efforts, but provide excellent data.

See More: How a KPI Software can help provide better Customer Journey?

Appraisal Method 4: Straight Ranking Appraisals

Get employees ranking compared with each other.

Straight Ranking Appraisals are very straightforward and simple. In this method, the line manager assigns a rating or number to all the employees working on a particular task under the same conditions. Most of the time the reviewer defines the ranking or scale on the basis of the top performers or on the basis of their personal experience or by the knowhow of the job. There are a few more variations that were being introduced later and are also followed by many organizations and businesses. The straight ranking is among the oldest and simplest appraisal methods still being used. Usually, all the employees are compared with one another and a ranking system is being established based on the ratings of most productive to least productive or most efficient to least efficient and so on.

Furthermore, the straight ranking appraisal has been transformed into more appraisal methods such as paired comparison appraisal, in that method the employees are divided into groups and then their performance is compared to each other. Another popular method is the standard rating scale method in this method the personality traits of an employee has been rated against a scale ranging from poor to excellent or as such.

See More: How Performance Management System helps in Customer Journey improvement?

Appraisal Method 5: Human Resource Accounting Appraisal

Get the money earned vs money yielded.

The human resource accounting appraisal measures the performance of the employees on the basis of the monetary benefits they have yielded for the organization against the expenses they had cost to the organization. The cost is measured accurately by calculating the cost of retaining a customer, their salary, benefits, hiring cost, any other cost and then the monetary value of the benefits or work is calculated as per the predefined criteria and measurements to measure the monetary benefits an employee brought in for the business over a predefined span of time. The human resource cost accounting appraisal method includes the overall departmental cost, production unit cost, office cost, employee cost, interpersonal relationship cost, and many more. Basically, it is a purely cost and benefits based analysis, so sometimes, some employee’s trait or expertise could be missed out or not included in the appraisal process. But this can overcome by using other appraisal techniques in parallel.

The biggest advantage of using this appraisal method is that it provides a very accurate picture of what an employee is costing a business and in return what they are bringing back to the organization or business. It also clearly identifies and project the financial impact of the employee performance over the organization. It is an excellent method to understand the monetary and non-monetary benefits an employee is providing to the business.

See More: Employee Performance Management is a small part of Performance Management System

Appraisal Method 6: Assessment Center Appraisal Method

Get employees to see how others observe them.

The assessment centre appraisal method is most widely used by business to evaluate and assess the technical expertise, skills and performance of an employee for either recruiting purposes or for promotion, transfer, etc or for identifying the training needs for the employee. Assessment centres are specifically designed to assess and review certain tasks and certain job roles. Usually, the assessment centres are outsourced but even if a business has an in-house assessment centre they will have to prepare it with required planning to ensure an accurate outcome. All the employees are being given the tasks they will have to perform for a particular job, then a team of assessors will monitor the actual performance of the employee and on the basis of that performance, it is easier for the business and organizations to make hiring decisions, or decision about an existing employee such as their promotion, salary increment, job role and position, and training needs.

Assessment centres are one of the most widely used appraisal methods with excellent help for the HR department and remarkably accurate assessment results. The assessment centres can be very helpful in performance appraisal reviews and employee assessment. The assessment centres are designed for testing the physical skills and expertise of an employee. For the employees who have failed the assessment, the business and organizations are continuously offering development program to regain their motivation and to encourage them to improve their skills, that kind of setup is called development centres, there is a combination of both the development centres and the assessment centers can be used to ensure the improved human resource in future. Although this method is time-consuming and cost-intensive but provides greater results for industries such as Manufacturing, Educational institutes and Service based departments.

See More: What are the Different Types of Queue Management System?

Conclusion

The Performance Management System is used to achieve the goals and objectives of the organization to maximize efficiency and profits. Performance Appraisal is one of the factors which is designed to improve the work environment and employees and their capabilities and work efficiency within Performance Management. The different methods of performance appraisals are designed to help different requirements and challenges organizations face during periodical appraisals. The appraisals methods covered in this blog are prominently used in Sharjah, Dubai and UAE. These methods are widely used because they can provide highly accurate data which can help organizations and businesses to understand the true potential of an employee to contribute to the organizational goals and objectives. When an employee is placed on a job role where they can perform well, it improves their morale and it increases the employee retention rate. When an employee is working efficiently the operational cost get reduced. Not only that the appraisal systems are also used to identify the training needs for the employees as well.

RSI Concepts has a leading Employee Performance Management System in Dubai and UAE with effective and widely used appraisal methods. Please get in touch with our business consultants through our Contact Us page or leave a comment below and we will get back to you at the earliest to learn more about your requirements. Our Performance Management consultants can help you propose a solution according to the industry requirements to streamline the challenges.

Check out this : Importance of KPIs to Improve Employee Performance in Dubai

April 28, 2021

Web Design for Ajman Bank by RSI Concepts

Website Design by RSI Concepts for Ajman Bank yet again in 2021! Ajman Bank is the first Islamic bank in the Emirate of Ajman. The bank is supported by the Government of the Ajman and is mainly responsible for catering for the needs of the public and private sector along with the government entities. The vision of the Ajman Bank and the innovative financial products and services took the bank in the list of the top banks in the UAE very quickly. The Ajman Bank is also very well reputed among the general customers due to its innovative services and customer friendly business approaches. The Ajman Bank is mainly behind the huge economic growth policies and strategy of the Emirate of Ajman. The bank is also contributing to the growth of the entire nation by providing some of the best financial and banking services in the UAE. Not only that the Ajman Bank is continuously taking steps to improve its products and services by introducing the latest technological solutions and innovation. The Ajman Bank website is also a very important interaction point of the bank with its customers. Hence the Ajman Bank is always focusing on improving their website to enhance customer experience.

RSI Concepts was given the task to revamp certain areas of the corporate website, some new sections were planned to be added and a complete Arabic version of the corporate website was also planned for this project. The requirement gathering was intense, the project completion dates were tight. But thanks to our skilled team and professional programmers, we have completed all the milestones and the full project in time without any delay. The Arabic version of the website was a great addition to improve the customer experience and customer journey. The new revamp is mainly focusing on the user experience and customer journey. As with all other banks, Ajman Bank’s website has a lot of content and information, which are very well-organized in various sections and categories the main navigational structure was designed to enable the visitors to easily access the information from the sub-menus and deeper categories. The Arabic language version is to further improve the customer journey and customer experience.

The project execution was very smooth as we had done very detailed requirement gathering. However, as the website was meant for a bank so we had to follow certain standards and protocols, that was not a challenge at all, the challenging part was to ensure compliance with all industry standards and protocols while heavily enhancing the user interface to ensure a satisfactory user experience. But due to our experience in such projects and professional frontend & backend web developers, we have successfully achieved the desired user interface features as well as agility and maximum efficiency of the website functionalities. The website will provide a lot of new services for the customers as well, which will reduce the service delivery time, improve customer retention and satisfaction, align with the vision and policies of Ajman Bank to reduce the paperwork and encourage digitalization.

Here are the remarks of our Sales and Marketing Manager, Ms Maheen Waheed, she and her team were responsible for the successful project execution:

“The technical scope of work and the objectives of revamping the website along with adding new sections and an entire Arabic language version was considered a big project. Thanks to the excellent support from the Ajman Bank team and our outstanding Website Design and development team, we have been able to finish the project as planned. After the UAT the higher management and involved teams were more than happy and very satisfied. The website had successfully reached the objectives of the campaign.”

At RSI Concepts we never compromise on quality, which is the reason we are always getting repeated business from our customers. Our vision is to achieve the ultimate customer satisfaction. Our technical teams and management is very proactive and committed to ensuring the highest quality products and services. We are looking forward to having more exciting projects with Ajman Bank.

Check out this: Why a Website is the First Impression of a Company?

April 28, 2021

Why a Website is the First Impression of a Company?

The human brain requires only 50 milliseconds to register the visual information and that time is enough to form up a positive or negative impression, in our case visual information is Website Design. If you are operating in Dubai or UAE, you must be aware that for every business entity having a decent website is essential these days. The same trend is everywhere!

With the rise of smartphones and computers, customers, in general, are searching on the internet for a company before making a purchase decision. It is very important to understand that all online marketing or digital marketing efforts ultimately converge to the website and bring all the traffic to your website. Most of the companies and businesses in Dubai have witnessed that more than 80% of the online traffic is coming from online searches, mainly Google. This means people are directly landing on your website. This is why your website is the first impression of your company for a huge number of prospective customers. So it is extremely important to have a great website that can compel your online prospects to click on CTA (call to action).

The human brain can make an impression of a brand from its website in 1/10^th of a second or even quicker, studies showed that a person can make an impression within 50 milliseconds. This is the time required by our brain to process the information it is receiving from the eyes under normal lighting conditions. A study used screenshots of different websites and showed them to a group of people and ask them to compare them with each other, for each category there were only two websites, and the participants will have to choose which one is better than the other. At first, they have started with 500 milliseconds per page, then they have reduced it to 50 milliseconds and the results were the same. So, it is a proven fact that our brain requires only 50 milliseconds at least to form up an impression of a brand/company from the visuals of their website.

Let us discuss some scenarios about how a prospect can reach you out making your website the very first impression of your company:

Google Searches or Search Engines

No matter what your company is doing, either you are a local business or a small contractor or a large service provider or you work at any scale, if you are operating in Dubai, UAE you should have a website. People here tend to search everything, every purchase decision involves internet research here, it is crucial to have a good website. For example, I am a prospect and I need a product or service that you are providing, and I heard about your company from a colleague or just someone who referred your business to me. The first thing that I will do is to look it up on Google. Get to the website and try to assess and evaluate the company by exploring their website. Or even if I need to physically travel to the company I would like to have their location available on their website and maybe the contact details too to plan a visit.

Let say I don’t know anything about your company, I just need a particular product or service which you provide. The first thing that I will do is to look it up in Google or search engine. Let say I have explored around 4, 5 different companies who are proving the same product or service I have been looking for, and then at the end I have landed on your website, the very first thing that will compel me to go on any further in your website will be its first impression, if the first impression is not good, I might not consider further exploration of the website and leave it. This is why a website is the very first impression of a company online. If this impression is not good you might end up losing so many customers to your competitors who are having just a better website than you.

Digital Marketing Campaigns

If you are running digital marketing campaigns to promote your products and services, the success is very much dependent on the landing page of the website. If that web page is not compelling enough then the visitor will simply bounce back. The landing page is critically important for the success of any digital marketing campaign. Because the digital marketing platform will just run your ad, which usually contains only a few details about the brand or products/services they are offering. But the landing page would have all the information to form up a customer journey and this is where your marketing campaign will ultimately converge. All the efforts should pay off on this page, and if that particular web page or the website itself is not so good, then the prospective customers will be left from there.

Hence even if you are running online adverts or social media ads all of your prospective customers are getting the first comprehensive interaction at your website. Whoever is coming to your website will get the first impression of the brand from the website. If a website looks good, and professional the visitors build a good impression of the brand in their mind. If a website is outdated or looks old, simple, and dull then the visitor will think if a company can’t even maintain a good quality website, what kind of work quality they have been maintaining in their workplace. This way the visitor builds expectation and these expectations either positive or negative will be directly driven through the first impression of your website. This is how your website becomes the first impression of your company.

Conventional Marketing Campaigns

After the influence of search engines, digital marketing platforms and social media another most powerful factor that makes a website the first impression of a company is the general perception of the purchasing cycle. In Dubai, UAE people tend to explore the website of the company first before making a purchase decision. In a conventional marketing campaign, either you are running an advert on Radio, TV, Newspaper, or a billboard or anything. Maybe you are distributing your company’s pamphlets or any such thing, no matter however you are reaching out to your audience, the maximum prospects will try to visit your website first before planning a visit to your company. This is how important a website is and this is what makes your website the first impression of your company.

No matter if your marketing team is reaching out to your prospects, handing them over your brochures, or their business cards, or any material, the very first thing that every interested person will try to do is to go to your website to learn more about your company and your products/services. Which makes your website the first impression even for conventional marketing campaigns too.

Why is it Important to Have an Excellent Website?

Things have changed and things have changed very quickly, there was a time not so long back ago when having a website was not a big deal, in fact almost nine out of ten times a website was just an online company brochure and that was it. But with the revolution of smartphones, digitalization and social media integration in our daily lives, the overall consumer behaviour got completely changed. The customer’s expectations and their behaviour has been transformed and got more sophisticated. A website has turned into a powerful marketing tool from a non-essential online company profile. The effects of e-Commerce, Social Media, Smartphones and Digitalization have further raised the importance of a website for a company.

As most of the modern-day marketing mediums eventually converged to the website and lead a lot of traffic to the website which mostly consists of new visitors, so all they will learn about your brand would be from your website. Your company website would be the very first interaction of your brand with a lot many new visitors. Studies suggest that almost 85% to 88% of visitors never return back to a website if they had a bad experience with that website. This is why having an impressive first impression is extremely crucial for your brand’s success.

Company Website’s First Impression forms the Brand Image & Reputation

Modern-day websites are a powerful communication tool, which requires constant updates and should have the latest information all the time. From the design perspective, a company website should have to be modern and technologically up-to-date. As the human brain can very quickly form up a brand’s image by its first impression, it is important to understand what kind of impression you are imprinting in your visitors’ minds. This is what could make or break your brand’s image. If you have an old website or a poorly worked design, the visitors will immediately decide in their subconscious mind that this business is not so good, it is old, they would be unable to keep up with the technology, etc. If a website is built on modern standards and the design looks excellent, the visitor will immediately build a positive impression for the business in their subconscious mind. Being the first impression of the company this is how powerful a website is in building a brand reputation and brand image.

Company Website’s First Impression Can Boost Leads and Conversions

For any business, sales are the basic and fundamental scale to measure progress. Today’s world had changed a lot, now a day more sales are generated in unconventional ways than ever before. By unconventional I mean the modern methods, which majorly are digital. As there is no modernization without technology. Most of the modern marketing campaign eventually lead prospective customers to the company website, so it is extremely important that a website’s first impression is capable of converting those visitors into genuine leads. Make sure the page design, the content, text, media and taglines all are designed to form an excellent first impression which encourages the visitors to hit your CTA (call to action). Technically there is no limit where your website can’t reach, it is up to you which markets and audiences you want to target. This means you can have a huge number of visitors directed to your website from various organic and inorganic marketing sources and also from various targeted markets, regions and demographics. This freedom makes your company website a very powerful tool for marketing. If a company website is done properly, it leaves a very positive impression on the visitors which could significantly boost your leads and conversion rates.

Conclusion

A company website is the first impression of the brand for a huge number of new visitors. The digitalization in the modern world, our general behaviour and use of technology in our daily lives and market trends made the website more relevant than ever before. The marketing methods and techniques have been changed completely. Most of the marketing methods whether conventional or modern will eventually lead a prospective customer to your company’s website. Furthermore, the website can reach out to a very wider spectrum of demographics and targeted audiences, which enables them to attract a very huge number of visitors from all around the targeted markets. As the website is the very first interaction that is why it makes a website the very first impression of a company for a very huge number of prospects.

The first impression could have a huge influence on the next decision of the visitor and mostly if the first impression is bad the visitor will simply exit the page. Studies show almost 85% or even more visitors never come back to a website once they had a bad experience on that website. This makes the website significantly important than ever before. RSI Concepts is a professional web design and development agency in Dubai, UAE. If you need to revamp your “first impression” feel free to reach us through our Contact Us page or leave a comment in the below comment box and we will revert back to you.

Check out this: New website of Ajman Bank by RSI Concepts

April 26, 2021

Importance of KPIs to Improve Employee Performance in Dubai, UAE

Organizations use KPIs (Key Performance Indicators) for Employee Performance Management and to achieve the goals and objectives of an Enterprise. Employee performance is very important to ensure that the entire organizational structure is on the way to progress. Employees form teams, teams form departments, and the departments form an entire organization. This is why it is important that the basic element of your structure, which are your employee, work efficiently.

The government of UAE, Dubai, and Sharjah has set of guidelines to set up KPIs also known as SMART targets, reviewed annually to measure the performance of the employees working in the Government Departments. In the standard put in place by the UAE Government, the KPIs stand with 60% weightage in the Performance Management System. The rest of the 40% weightage is assigned to Behavioral Competencies of the employees, also reviewed annually. The Best Performance Management System developed by RSI Concepts in Dubai, UAE has configuration level settings to follow the standard set by the Government of UAE or other emirates such as Dubai, Sharjah, or Abu Dhabi.

KPIs are very important to boost employee performance by providing them with detailed insight into their progress and achievements, which boosts employee morale. Apart from that, KPIs are capable of measuring the performance of the employees and their contribution to the organization’s goals and objectives. The contribution to the goals and objectives by the individual employees can be monitored to learn the most valuable resources of the Enterprise.

The KPIs not only help the employee to monitor and track their performance but also helps the business to choose the right people and then put them in the right places to maximize the output by ensuring maximum employee engagement and employee retention. This is how the overall performance of an enterprise is improved and this is how the performance of an individual employee is improved. The KPIs play a vital role in employee performance and business performance. Only when targeted people are placed for the jobs they are experts in achieving the maximum outcome. The employee engagement indicators and employee retention are equally important, if not less.

See More: How Queue Management System Helps to Provide Better Customer Service

Choose the best Seat/Position for your Employee

Setting up KPIs could be a very tricky task for the HR department or the manager. Many factors and variables come in place to set a particular KPI. As the name says “KeyPerformance Indicators”, it represents a particular and very specific measurement of a particular business outcome. There are thousands of KPIs which can be used, but it is crucial to have the appropriate KPIs which could help to improve employee’s performance. The KPIs also have to be defined as per the business goals and objectives, as the ultimate aim is to achieve the business objective. Hence a defined outcome has to be set for a definitive period of time so that you can measure the employee performance for a particular time period. The business objective should have to be defined first then the measurement of the progress and how to measure it and how does this progress matters for the overall organizational goals and objectives.

Once the KPI is set, measure the performance of the employee for a defined period of time. Assess it, if you think the employee is doing well, then keep the employee in the same position. If you find out the employee can perform better in another position, you can discuss it with the line manager and then move them to a different seat or position. In order to maximize employee performance, it is extremely important that the employee is working at the right seat and at the right time.

See More: How Queue Management System can benefit in shipping industry?

Measure the Skills and Expertise of the Employees

This may sound a little bit vague but these indicators do exist. There are certain indicators that indirectly measure the skills and level of expertise of an employee. For example, employee’s response to a challenging situation, average time consumed for challenging tasks, etc. The expertise and skills can also be assessed by measuring the average time consumed to perform a routine task? What are the feedbacks from their supervisor or manager and co-workers and what is his behavior with the other teammates, etc? Such indicators will help the management to understand how well an employee is working in a particular position and how happy he or she is from that work. Employee satisfaction is also very important to ensure good quality work. Without the employee’s happiness and sufficient skills and expertise to perform a certain job role, they won’t be able to perform well. This is why these indicators are very important to put the employees at the right work, which will automatically boost their performance.

See More: 5 Challenges and Solutions of Queue Management System in Banks

Monitor the Employee’s Behavioral KPIs

Behavioral KPIs are a very important factor in enhancing employee performance. Some of the indicators are directly linked with the employee performance and some of these indicators are linked to the performance of the other. The employee behavioral analysis will let the management understand how well an employee can perform in a particular team. If an employee has been added to a team, where he or she is not properly welcome or acknowledged or where they might not want to work, this will definitely decrease their performance and their cooperation with the team. Eventually, this scenario will impact the performance of the entire team. It is crucial that an employee remains in good terms with their teammates, co-workers, seniors, subordinates and everyone they are interacting with to perform a particular task to achieve the business objectives. Such indicators will help the management to rectify that kind of scenario which will result in improvements in employee performance.

See More: 5 Tricks to Quickly Serve Customers Using Queuing System

Rewards and Acknowledgements on the Bases of KPIs

It is very important to keep the morale of the employees high all the time to perform them at their maximum potential. Rewards and acknowledgments are the best remedies to boost morale. It is also very important that the employees are only encouraged for the tasks and activities that completely align with the organizational goals and objectives. The rewards and acknowledgments always have a huge impact on the employee’s performance. Lack of acknowledgment is among the top reasons why an employee leaves a company. The lack of acknowledgment also reduces employee performance and personal development. The appreciation for good performance, quality work, and early task completion, better outcome in challenging situations, good performance at difficult tasks, and such indicators help the management to recognize and reward an employee for their performance. An employee performance management system can provide you with all the KPIs that are required to assess and reward employees.

See More: What are the Different Types of Queue Management System?

Use KPIs for Employee’s Personal Development and Training

Personal Development and Training are the most effective ways to increase employee performance. For that, there are certain indicators that need to be monitored and measured in order to assess the need for a training program. The Employee Performance Management System can easily provide KPIs to measure the level of skills and expertise of an employee. Additionally, the KPIs can be set to measure various other indicators which suggest a particular training program. For example, you have installed a new boiler unit at one of the factories, when an employee works on the new unit, it took them more time to perform the same task which earlier they were performing in less time. This is just a very small example to identify that the employee needs the training to learn how to operate the new boiler efficiently. This is how simple to very complex KPIs can be set to identify a need for a training program. A proper training program can significantly improve employee performance.

See More: Benefits of Queue Management using Mobile Apps

Employee Rankings with KPIs

The employee ranking could include a lot many indicators, from their behavior and technical achievements to their attendance and punctuality as well. Most of the organizations have different sort of reward programs, for those programs they measure and monitor the employee and rank them on the basis of their overall performance. Employee rankings and then recognition and acknowledgment are extremely important in boosting employee morale. Moreover, to such employees who are neither rewarded nor nominated in the reward program, they can also view their performance and all the details of where they are doing well and what sectors they are not performing well at. This will also boost their morale and they will work harder to get recognition and/or reward.

See More: Employee Performance Management is a small part of Performance Management System

Employee’s Personal KPIs

Personal KPIs are set to understand the individual contribution of the employee in achieving the organizational goals and objectives. These KPIs also provide the data to the employee themselves to let them understand and assess their contributions. These KPIs are extremely important in improving employee performance, self-assessment is a powerful factor and the employee can gradually improve by understanding, identifying, and correcting their weaknesses. The employees can set their own personal goals and as time passes these goals will also grow, these things can significantly improve the employee performance. Personal progress and personal goals would help employees to gain interest and motivate them to do better with their next task. These KPIs are very important in unlocking the maximum potential of an employee.

See More: How Performance Management System helps in Customer Journey improvement?

Conclusion

The KPIs are extremely important to improve employee performance. The KPIs and performance management system are used to assess and evaluate the progress of the entire business or enterprise. The employee performance management system is very important to boost employee performance. The KPIs indicate different matrices which help the management to determine the best suitable position for the employee, if an employee is placed in the right role and right position their performance will automatically improve. The KPIs can also identify the area of improvements, training, and personal development which could help to improve the productivity of the employee. Employee performance, achievement, recognition, and reward are extremely important for employee satisfaction, and employee retention. The KPIs and Employee Performance Management System ensure that the employees are working at their full potential and in the right direction towards business goals and objectives. RSI Concepts is a leading Employee Performance Management System provider in Dubai, UAE. If you want to learn more or have any inquiry feel free to reach us out through our Contact Us page.

Check out this: How a KPI Software can help provide better Customer Journey?

April 21, 2021

What are the Different Types of Queue Management System?

All sort of service-based industries is always seeking ways to improve customer experience and customer journey at their businesses or offices or customer centers. Satisfied customers mean a good brand reputation and more customer retention, which ultimately lead to steady business growth. The best way is to streamline your customer flow with a digital queue management system. In Dubai, UAE if a brand has a physical interaction with its customers and visitors, a queue management system is a must. No matter how small or how large a business is if they are interacting with customers and visitors at their premises then having a queue management system is a norm these days.

The customers and visitors also expect a queue management system rather than long queues controlled by the staff manually. The queue management systems are built for certain scenarios as well as general-purpose, and the technology used to build the queuing systems is also widely available, which leads to too many innovations and types of the queue management system. Moreover here in UAE customers also expect Arabic queue management system, which is why it is important to ensure your queue management system has multilingual UIs. This sometimes makes it difficult for some businesses to select the most efficient queue management system that can fulfil their needs.

See More: The Leading Queue Management System Provider in UAE

That is the reason we decided to write about it. This blog is a definitive guide to queue management systems. Here are some different types of the queue management system:

Linear Queuing

Linear queuing or linear queue management system is the most basic type of customer flow management. It is a first come first serve type of queuing. And is considered to be the oldest and most commonly used method to handle the queues. It consists of a single line and a single server. Although the server could be more too and the lines could be in parallel. Usually, this kind of queuing is used to maximize the throughput of the customer service center. The Firs-In-First-Out or FIFO approach is the best for small delivery time-based services or quicker services. Mostly small service centers with fewer customers utilize linear queuing to maximize the efficiency of the system and the infrastructure.

Linear queuing is the most basic type of queue management systems and it also requires fewer system components and less sophistication. Multiple lines can be segregated on the basis of their required service, the queue management system enables the customer to choose the service they want to avail. Most of the time in case linear queuing when implemented in a scenario where there are multiple services available, then multiple parallel lines can be created and the customers and visitors can be segregated on the basis of service they want to avail. For example, all the customers who availed service with the higher service delivery time should be put in the queue against a particular counter.

See More: What is Linear Queuing Queue Management System?

Non-linear Queuing

Mostly the service-based industries are relying on non-linear queuing. Usually when you have more than 4 counters and/or multiple services to serve then the non-linear queuing is proven to be much better than linear queuing. In non-linear queuing, for example; there are two counters for Service A and four counters for Service B. Service A requires around 10 minutes and service B requires around 20 minutes for single service delivery. The queue management system automatically directs the customers to their required service counter regardless of their time of arrival if their required counter is vacant they will be directed to that counter without any delay. This is how non-linear queuing works, there are certain variables and conditions that may apply to the customers to determine where would they get the service from and how long will it took them to get the service delivered.

All types of queuing come under the umbrella of non-linear queuing in which the first-come-first-serve rule is not followed. For example, the exclusive counters for VIP or Premium customers are also examples of non-linear queuing. Another very common example is the telecom customer support and service centers, which usually offers a variety of services, and almost all counters can provide all sort of services too. Yet some of the services are addressed quicker than the others, it depends upon the company policy, for example, we can say that the company want to prioritize new leads and prospects who choose to purchase a new plan or service and so on. These types of queuing are all non-linear queuing.

See More: Features of an efficient Queue Management System

Multi-Counter Queuing

Multi-counter queuing is a little bit complex than other linear and non-linear customer flow management. In multi-counter queuing a customer will have to reach multiple or more than one counters to get a complete service delivered. In multi-counter queuing multiple queues has to be managed in parallel to ensure a shorter wait time. For example visa &immigration services or a clinic or bank or anything, there are so many different applications of multi-counter queuing. In multi-counter queuing the customer signup for a queue and gets a ticket number, once their turn came they arrive at the first counter, where most data entry is done, or the service is initiated. Then they have been either given a new ticket number or the same will be reutilized for the next stop. The customer can be guided to the next counter with the help of different signage and direction pointers. Then the customer reached the second counter, the customer data and/or details can be automatically pushed to the next counter upon their arrival. This saves a lot of time and improves customer experience. Either the full service is delivered at the second counter or the customer could be directed to the next counter and so on. This is how a multi-counter queuing work.

See More: Benefits of Queue Management using Mobile Apps

Mobile Queuing

Mobile Queuing is aimed to improve the customer experience and customer journey by reducing wait time, preventing crowd formation in the waiting area, facilities to locate and reach the least busy branch, schedule a visit, customer feedback collection and contactless queuing experience. There is a lot more and the business and organizations can significantly improve customer satisfaction using a mobile application based queue management system. The customer journey can be improved by providing simple and basic features such as a branch locator, this feature helps the customers to locate the branches near them, the customer can also view the real-time stats of each branch and an estimated time of service delivery can also be provided. This way the customer can easily decide which branch they should go to to get the quickest service delivery.

This not only reduces the wait time but also helps to improve the customer journey as well. The customer can sign-up using their queue management system mobile application. The queue management system can also send push notifications, SMS and other alerts to inform the customer about their turn. This is a great queue management system feature that can help business to improve their customer journey. And it also enables the business and organizations to collect customer feedback via the same smartphone application, which can be later utilized to further improve the customer journey and customer experience.

See More: Benefits of Virtual Queue Management System

Virtual Queuing

Virtual Queuing is a queue management system that has the ability to allow the customers to sign-up for the queue without even being physically present in the queue. It not only enables a virtual sign-up but also provides the freedom of waiting anywhere even outside of the premises of the branch. Still, they can be served on their turn. Virtual queuing significantly improve the customer journey and customer experience. It also helps to reduce the workload of the staff and the management and there are very few chances of a crowd formation at the branch. These are the features that make it superior to other queue management system types. The customer can perform the tasks and monitor the queue progress on their smartphones or via a web portal or via SMS. The customer signup can be done via email, SMS, call, Smartphone Application or Online Portal/Website. The virtual queuing also reduce the workload of the staff which results in improved employee efficiency.

The virtual queue management systems support a lot of different methods to signup remotely. The most common methods are smartphone application and QR Code scan. The customer can log in to their smartphone application and then signup for the queue, or the customers can reach a branch and scan a QR Code which let them signup for the queue as well as also helps them getting access to the real-time live queue updates and status. Various types of notifications can be configured for the announcements and/or as a reminder for their turn. Virtual queuing can significantly reduce the wait time and automation also limits the resources required for customer flow management, which can save a lot of expenses. The system commissioning is fairly simpler and the ROI is excellent.

See More: 5 Features of Queue Management System

Online Appointment

The online appointment booking system is very common in the healthcare sectors. A lot many other industries are also utilizing the online appointment booking system. A queue management system can either be integrated with an existing online appointment booking or management system or an appointment booking module can also be provided packaged with the queue management system. The appointment booking system can be either provided by the smartphone application or by an online web portal. Mostly both methods are used. The customer have can access the appointment booking dashboard with or without logging in to the customer portal, or smartphone application or even via the website as well. The customer can choose a particular day and time of their choice, the system can provide them with the expected service delivery time, or the number of active queues at that particular time. A lot many other features can be provided too to further improve the customer experience.

The online appointment booking with queue management system not only helps reducing customer wait time and the service delivery time but it also reduces the workload of the staff and provides them with better control over the number of customer or visitors at any given point of time. The online appointment booking system also helps organizations to collect valuable data and other system stats even customer feedback too. This data is very helpful for business to take vital decisions and build up future strategies.

See More: Paperless Queue Management System – Dubai, UAE

Conclusion

These days not only in Dubai, UAE but all around the world, businesses are very concerned about their customer experience and customer journey. Especially in the competitive landscape, a proper queue management system can be a game-changer. The queue management system not only helps businesses in improving their customer experience and customer journey but also provides a vital business insight that can be utilized while making strategic decisions. Improved customer journey and customer experience results in better customer retention and increased sales. This ensures steady growth for the business. However, there are so many different types of queue management system and it is extremely important to understand which type is suitable for what kind of scenarios. Only a suitable queue management system can provide maximum efficiency and desired results.

There are basically two major classifications of the queue management systems, one is linear and the other is non-linear, the linear is first-come-first-served and all other types of the queue management system are considered to be non-linear. There are other types too which are based on the basis of service itself, whether the service requires a single counter, or multiple counters and so on. No matter whatever the scenario is a queue management system can be very helpful. We always suggest acquiring the services of a professional queue management system provider in Dubai, UAE such as RSI Concepts. We at RSI Concepts have helped hundreds of customers to achieve their business goals and objectives. Feel free to reach us out through our Contact Us page.

Check this out: Complete guide to Queue Management Systems in Dubai, UAE

April 15, 2021

Importance of Custom Software Development in Dubai

Custom software development and personalized solutions are very important for SMEs and large corporations in Dubai, UAE. The custom software is cost-competitive, easy to integrate within the existing infrastructure, the operational cost is less, the modifications and upgrade cost is low. If an enterprise or business is seeking a very unique solution for its specific needs, then custom software is the only option. The off-the-shelf commercial software and solutions are very expensive, the operational cost, integration cost, upgrade and subscriptions are expensive. The biggest problem with all popular off-the-shelf commercial tools is that they are ready-made and you will have to adjust as per their features, it might require certain changes in the routine processes and tasks of the employees as well. Else you will have to pay a hefty amount to customize it and above all the integration with other tools is difficult. You might end up purchasing and using multiple tools. Whereas the custom software development enables you to have a unified information centre and above all, an all-in-one solution can be implemented. Which not only hugely impact the cost but also improves the usability of the system and the performance of the organization.

More often the business that is using the readymade or standard software face some unique problems that require customization and/or integration with other tools or inputs. It is very difficult with all standard enterprise and commercial tools to integrate them or modify them and it is also very costly. Sometimes the problem could be temporary, or for a short period of time, in such cases, the standard software and tools are very difficult to cater for the needs of the customer. However, custom software is software that is designed for a particular organization or business or set of users who are intended to perform certain functionalities. This is the biggest advantage of custom software development.

Why should Businesses in Dubai chose Custom Software Development?

First of all, we need to understand the market of Dubai. Dubai and even the entire country UAE is considered a hub of technological advancements and business activities. The country is home to the head offices of thousands of multinational enterprises and their operations are not only limited to the local market but all of Africa, Central Asia and the Middle East is being operated from these head offices. This makes the market very modern, advance, and extremely competitive. The competitiveness raised the standards and expectations of the customers as well, which force the business and organizations to divert their expenses and investments in customer satisfaction. This cause the organizations to be more cost-optimistic when it comes to internal solutions and tools, but even then the usability and overall efficiency of the system is required to be at the highest to support the organization to work on their maximum potential. This all scenario led to a big concern of the cost as well as some of the very unique needs which requires a completely customized solution. That is why custom software development is extremely important for businesses in Dubai, UAE to ensure cost-effectiveness, scalability, and maximum efficiency of the commercial and enterprise solutions.

Here are some key benefits of custom software development:

Greater Efficiency

The problem with the standard software and systems is that they are built on a very bookish standard, their framework, user interfaces and business processes are being used for decades and haven’t been updated much. However for most organizations when they implement that software they have to make changes in their business processes to align with the software functionalities. This not only results in extra work for the employees but so many other processes got slower due to that, which in its entirety can slow down the pace of the organization which affects from the production to profits and everything in between. While with the custom software development the software is specifically designed for your organization to provide you with a personalized experience and to sort out your unique and unordinary problems. There is no need to change your business processes and as the entire software is built for your organization so it will significantly improve the processes and reduce the workload of the employees as well which will result in better employee performance.

Easy Scalability

All readymade or ready-to-deploy business software does support scalability but it is not as easy. First of all the modifications and changes cost is too high and the modifications are also allowed in a very small framework, where only certain types of modifications can be done. And usually these all these modifications and changes are provided on the basis of their market research and the requests made by their existing customers. But when it comes to a unique and never seen before kind of scenario these all tools are helpless. This is where custom software development is required. The customized software is very easy and convenient to modify, change and upgrade. The cost is low the process is quicker, and there are no a limitation or a predefined structure to follow while doing modifications like the standard and readymade software. The custom software is tailored made for the specific needs of the businesses and are very flexible towards after-deployment customizations. The customization is also cost-effective and quicker than the standard software tools.

Easy Integration

All commercially available standard enterprise solutions and software claim to provide simpler integrations with other corporate tools, systems and software. But in reality, the integration process is very complex, time-consuming and expensive. Above all, there is always a limitation that bound the user to compromise on some of the features as well. In case a unique requirement comes, then only the integration cost could go from 5 or 10 per cent to more than 50 per cent of the actual software. Which is enormous. Even in some scenarios, you might end up purchasing an entirely new tool to address the problem or to meet your needs. However, custom software development makes it extremely easy to integrate the software with various other software for data synchronizations and a lot of many functionalities. The software can easily be customized to be linked with various corporate tools and system simultaneously. The integration process is quicker and very cost-effective. Here one thing is worth mentioning that without integration, the business will have to use multiple systems. New modules can be added to aid those integrations and all those new modules can be customized to ensure maximum performance and agility of the processes.

Support Innovation

The readymade or ready-to-deploy software are very rigid and limited in their features and functionalities. This software is not a seasonal purchase but are meant to last for decades and are considered the backbone of the digital infrastructure of the organization. Everyone knows innovation is the soul of success. Without innovation, you cannot compete in the market. Similarly, the digital world is rapidly growing and changing, things could get old in months rather than decades. The business might have purchased ready-made software and after just a few months a new feature is launched, but your software manufacturer is not yet ready to provide these new innovative tools or functionalities. Either you might have to request customization, which will incur more cost and time. Or you might end up purchasing altogether a new software. Whereas custom software development has no such obstacle in the way of innovation and modernization. Businesses can easily incorporate new features, modifications and complete module with comparatively very low cost and very quickly. This is what makes custom software development superior to ready-made software.

Better User Experience

The standard software comes in standard packages with a standard dashboard. Although you may customize so many things, this could increase the cost a lot and even then you will end up having so many unrequired or unnecessary features. You have to train your employees and in most cases, you will also have to modify your various business processes. Which results in a lot of confusion and chances of a lot many errors and problems. This also impacts the overall efficiency of the organization and the slower work pace and repeated work also add to the human resource cost. Custom software development enables businesses to have custom-designed user interfaces along with features and functionalities that your employees are already familiar with. This not only improves the system usability and performance but also improves the user experience of the software. Your employee can effectively utilize the custom-designed software to improve their work efficiency and various business processes. This not only helps improving employee performance but also helps organizations execute operations more quickly. The customization won’t cost you much and if you compare the cost to the readymade software’s customization it would be just a fraction of it.

Improved Security

As the standard software is mostly publically available, their internal structure and a lot of other information are accessible publically. The data privacy and data security is a major concern. Businesses have to pay a lot more to ensure security. However with the custom software development as each software is exclusively designed for the client, the software structure and other details are hidden from everyone else. And the software is not publicly available which makes it even more secure than the off-the-shelve or ready-to-deploy software solutions. The custom software development also allows the software developer to take innovative security measure which is hard to crack and difficult to understand, this reduces the possibilities of a data breach or data leak. On the other hand, custom software development is also very flexible towards updates and upgrades, the security patches and other protective measures are easier to take and cheaper to implement. Which makes the software more secure and ensures better data privacy and protection.

Cost

Cost is one of the major appeals for businesses located in Dubai, UAE. Especially for SMEs, they cannot afford costly enterprise tools and solutions. Also for large corporations and business entities, the cost cut is a major concern while purchasing any software or solution. Custom software development is generally very cost-effective comparing to any readymade corporate tool, software or solution. Furthermore, the businesses are not bound to purchase the full package, which usually includes a lot many unwanted tools or any subscription or fee or any kind of other subscriptions are involved. For example, some readymade corporate tools require the businesses to purchase the cloud along with the tools, but for the custom software development there is no such limit or in fact, there is literally no compulsion, you will pay for what you need and what you want. This makes custom software development a lot cheaper than readymade solutions. The upgrade, changes, integration, and maintenance cost is also very low. These things make the customer software more cost-effective than any available readymade or ready-to-deploy solution.

Conclusion

In Dubai, UAE the businesses are and corporate sector is always seeking ways to minimize their operational cost and to reduce the cost and billing of their digital assets. This is why the custom software development industry is flourishing here. Custom software development is far superior to the traditional ready-to-deploy software available in the market. There is two major difference between the standard software tools and custom software tools. One is the cost, and the second is the system efficiency. The standard software is very rigid and only comes in pre-defined infrastructure, the customization is extremely expensive and in some cases cannot be done at all, and the business will have to purchase new software. This not only increases the cost, but it also reduces employee efficiency, as now the employees will have to rely on two systems to perform a single task. However, in custom software development there is no such limitation or boundary. The software is built and designed exclusively for the customers, the business has full control over establishing the businesses process, user dashboard and the entire structure and functionality of the software.

This not only significantly boost the organization’s performance but also reduces the cost in terms of software deployment, maintenance, upgrades, modifications and regular fees or subscriptions. Custom software development enables organizations to invest less and achieve more. RSI Concepts is a leading custom software development company in Dubai, UAE. If you are tired of paying a hefty amount of fees and maintenance or upgrade expenses, feel free to reach us out through our Contact Us page.

Check this out: Website Design for Schools and Colleges

BLOG OF RSI CONCEPTS

Website Designing

1. Requirement Gathering

2. Sitemap

3. Wireframe

4. Mockup Design

Website Development

1. Requirement Gathering

2. Slicing

3. HTML, CSS and Frontend

4. PHP, MySQL and Backend

Website Designing VS Website Development

Why People Think Website Designing and Website Development are the same?

Conclusion

1. Reduce Wait Time

2. Improve Service Delivery Quality

3. Customer Journey Automation and Personalized Experience

4. Improve Customer Retention and Customer Loyalty

5. Improve Employee’s Efficiency

6. Integration with Other Tools and Systems

6.1 Software Integration

6.2 Virtual Queuing

6.3 Mobile Apps

6.4 Hardware Integration

7. Business Intelligence and Customer Feedback

8. Reduce Operational Cost

Conclusion

Average Customer Served

Customer Experience Indicators

Average Service Delivery Time

Average After-Service Work Time

Customer Happiness Response

Employee’s Average Active Time

Conclusion

1. Make a Strategy First

2. Build or Revamp Your Business Website

3. Website Content

4. Add Forms

5. Add CTA (Call to Action)

6. Know Your Visitors and Targeted Audience

7. Drive Traffic to Your Business Website

8. Integrate Customer Relationship Management Tool

Conclusion

Appraisal Method 1: Management by Objectives

Appraisal Method 2: 360 Degree Feedback

Appraisal Method 3: Behaviorally Anchored Rating Scale

Appraisal Method 4: Straight Ranking Appraisals

Appraisal Method 5: Human Resource Accounting Appraisal

Appraisal Method 6: Assessment Center Appraisal Method

Conclusion

Google Searches or Search Engines

Digital Marketing Campaigns

Conventional Marketing Campaigns

Why is it Important to Have an Excellent Website?

Company Website’s First Impression forms the Brand Image & Reputation

Company Website’s First Impression Can Boost Leads and Conversions

Conclusion

Choose the best Seat/Position for your Employee

Measure the Skills and Expertise of the Employees

Monitor the Employee’s Behavioral KPIs

Rewards and Acknowledgements on the Bases of KPIs

Use KPIs for Employee’s Personal Development and Training

Employee Rankings with KPIs

Employee’s Personal KPIs

Conclusion

Linear Queuing

Non-linear Queuing

Multi-Counter Queuing

Mobile Queuing

Virtual Queuing

Online Appointment

Conclusion

Why should Businesses in Dubai chose Custom Software Development?

Greater Efficiency

Easy Scalability

Easy Integration

Support Innovation

Better User Experience

Improved Security

Cost